I have a fantastic guest today that I know you are going to love! I know you probably want to boost your visibility and attract new leads, and one great way to do this is to reach out to the media to get exposure.
Lisa Simone Richards was kind enough to share a few of her insider tips in this post. We hope you find it helpful!
As a publicist for health coaches, nutritionists, and wellness entrepreneurs, my clients come to me with one specific goal in mind: to harness the power of publicity to grow their business. Between publicity, marketing, advertising, and social media, there are countless ways to promote your business. In harmony, they all work together beautifully. If I only had to pick one promotional vehicle though, I’ll always choose publicity because it’s a great way to build brand awareness, establish credibility and promote your business for little-to-no cost.
If you’ve never dabbled in publicity before (hey, we all start somewhere!), the idea of exactly what story idea to pitch can be daunting, intimidating, and overwhelming. To make it easy, I’ve broken it down into the top five story ideas to pitch the media:
What to Pitch
Media want to serve their audiences with easily-digestible, actionable content that offers a specific takeaway. Pitching a story along the ideas of:
- How to create the perfect healthy holiday platter
- How to master the smoothest smoothie
- How to bring the tropics home with island-inspired mocktails
- How to make pizza that won’t make you gain weight
You get the idea – teaching the audience how to do something (that ties in with your business of course!) will provide value and encourage them to want to share your tips.
There is nothing quite like a list. Easy to scan, easy to digest, and super easy to execute. Some ideas of lists that you can offer up the media as a health coach include:
- The dirty dozen and the clean fifteen
- Five ways to hide kale in your kids’ food
- Top mistakes when starting a new health program
- 10 ways to avoid food temptation
Something that explores an extreme (i.e. best or worst, top mistakes to avoid) can encourage a debate, which is especially entertaining on radio or on TV!
Every year every industry lists the upcoming trends – Welltodo shares their ‘Top Wellness Trends’, American College of Sports Medicine shares an annual list of the year’s upcoming ‘Fitness Trends’ – you can take this into your own hands and define the trends, or even better, don’t recreate the wheel – dissect the trends and share your expert opinion on them! Especially if you pitch a story where the trends have been identified by a credible source or body – you can jump in to share your thoughts on where you agree, disagree, and what they may have missed.
News sources are always looking for a timely hook for their stories. Consider how predictable the news cycle is: holiday eating tips in November/December, weight loss and fitness stories in January, and get ‘bikini ready’ in time for summer. The beauty of working in health and nutrition is that a seasonal angle is always built in when it comes to food: apricots are in season during May, peaches peak in June, comfort foods in fall, and light, no-heat-needed recipes for summer. Knowing that these seasonal food stories will be coming into play, pitching a healthy recipe featuring these items can be a surefire way to nail a media feature (and if you scroll down to the end, I’ll give you the exact script I used to get not one, or two, but THREE of my client’s recipes featured on Canadian Family!).
5. Commemorative / Awareness Themes
I love sharing this story idea because It’s. Just. So. Darn. Easy.
We touched briefly on timely news stories, and commemorative days/weeks/months make for a built in media opp. (Seriously. Did you know that ‘national split pea soup week’ is the 2nd week of November? There’s a celebration for everything!) To make it easy, here are links to the various food days, weeks, and months of the year:
Now that we’ve taken the guesswork out of what to pitch, the next question is how to successfully word your pitch? Click here to get a swipe file of the word-for-word pitch I used to land the three of my client’s recipes on Canadian Family. Feel free to tweak it and make it your own!
Lisa Simone Richards is a publicity expert for health, fitness and wellness entrepreneurs who want to see themselves and their businesses featured online, in newspapers & magazines, on TV, and on podcasts.
As the creator of Make Media Friends, an online PR school for wellpreneurs and fitpros, she’s here to teach you how to use the power of publicity to get your brand featured in the spotlight.
P.S. We’ll be chatting about this over in the Health Coach Peer Support Mastermind Group, so be sure to come on over and join us (certified health/wellness/fitness professionals welcome). JOIN US HERE!
Frustrated with Facebook ads and throwing your money down the drain? Are you wondering how you can reach YOUR ideal clients without pulling your hair out?
Today, I’m honored to have my good friend (and amazing business mentor) Karen Pattock share a free step-by-step training that reveals an often-overlooked, but critical (and free) tool that you are probably missing. Without the use of this free tool, it’s very likely your Facebook ads will flop (or your results will be less than stellar).
Karen is one of my top people to turn to for Facebook marketing, so I knew I HAD to have her as guest to share her wisdom with you. She went a step further and put together an entire training for you, so read on for more info on that too.
Be prepared to be blown away!
Are you someone that has tried paid advertising on Facebook and once your campaign ended it felt like you flushed your money down the toilet?
I’ll be honest… Facebook is making millions of dollars in advertising money from people that don’t see any results.
But, I can’t really blame Facebook and neither should you.
The truth is there are also thousands of examples of companies and small business owners that are getting amazing results from their advertising efforts on Facebook.
The difference between those that are frustrated because they didn’t get results and those that are seeing tremendous results is a simple thing called RESEARCH.
Luckily there is a tremendous tool built right into the Facebook platform that allows you to do the research. It’s called ‘Audience Insights’.
Audience Insights lets you tap into the kind of research that puts you exactly where your ideal clients are on Facebook.
Today, I’m sharing a step-by-step video training that teaches you how to use Audience Insights in your business.
This video ‘how-to’ training breaks down the following:
- What the Audience Insights tool is and why it’s important to your online marketing strategy, (even if you aren’t planning on paid adverting right away)
- A demonstration of the Audience Insights tool inside my Ads Dashboard using three variations of searches: Weight Loss Health Coach, Fitness Professional, and Paleo Diet Health Coach
- How to maximize the results of your research by not only applying it to your paid advertising strategy but also to your day-to-day posting strategy to increase engagement and get more eyes on your offers.
I encourage you to first watch the training all the way through to the end. Then watch it a second time and test it for yourself as I walk you through it all step by step.
No matter where you are in your business, how successful you’ve been to date, or what your experience has been in the past with Facebook, the information you learn today will be extremely influential in reaching your ideal clients and turning them into paying customers.
Watch the training by >> CLICKING HERE. <<
P.S. WANT TO LEARN MORE ABOUT THE OTHER FREE MARKETING TOOLS ON FACEBOOK?
Marketing your business becomes a whole lot easier when you have a system and let’s face it… the inside scoop never hurts.
To teach you the ‘inside scoop’ about Facebook marketing and how to set up the free marketing tools offered inside the Facebook platform I am offering a $50.00 discount on my Harness the Power of Facebook Marketing program to you because you’re part of Kathleen’s tribe.
There’s no need to continue to post without being seen by your ideal client.
There’s no reason to make offers to grow your email list and all you hear are crickets.
And there’s no reason to try to figure it out on your own when I’ve demonstrated how to maximize your exposure on Facebook with the free marketing tools available.
To discover more about the program and get access to the $50.00 discount, just >> CLICK HERE <<
In the spirit of full disclosure, this post includes an affiliate link, which means that I may receive a commission if you decide to make a purchase. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.
If you’re a health coach or nutritionist, you have probably seen many kinds of done-for-you programs out there. These can be used to help build your business, and help your clients. But what exactly are done-for-you programs, and how do you know if they’re right for YOU?
A done-for-you program means that someone else has developed the program and they now offer it to other coaches to use in their business. These types of programs can save you time so that you have more energy to use for getting clients (instead of being stuck behind the computer for hours on end).
Some of the done-for-you program options include:
- 30-Day Jump Start
- Cleanse or detox
- Workshop or webinar
- Complete 6-month health coaching program
- Free challenge to grow your email list and create an online community
In order to determine if a done-for-you (DFY) program is right for you, consider these questions before you purchase.
- Will the program be a good fit for your audience?
- Are you able to customize the program to fit your target audience?
- Do you need a program to offer your clients (or potential clients) and you don’t have the time or desire to do it yourself?
It’s important to note that not all DFY programs are created equal. If you answered yes to those questions and are considering purchasing a DFY program, there a few key points to keep in mind:
Is there a fair and reasonable refund policy? I recommend a 30-Day refund policy. If someone doesn’t offer a refund policy, I would be wary.
Are you able to completely brand the program as your own (without including the creator’s copyright information) and edit the content as you choose? This was extremely important to me as I started my health coaching practice because I wanted to be seen as the expert. I didn’t want to just have handouts that had the school’s copyright on it. Having total flexibility with adding your own spin to it is important so your personality can come through.
Is there support after the sale? Good customer service is critical, and chances are you will have questions as you implement your program. Make sure ahead of time that someone will be available to respond to you in a reasonable timeframe.
Is the content high-quality? This is where the DFY program’s testimonials can be helpful, so be sure to read them. Also, ask your colleagues if they have heard good things about the program developer and the program itself. You don’t want your hard-earned money to go to waste.
When I started as a health coach, what I needed wasn’t available, so I went to work to create it – a comprehensive 12-session coaching program that could be delivered one-on-one or online. I found that once I had the content I needed, I was unstoppable to help people from all over the world.
Once I used the program and saw the great results people were getting, I made the program available for other coaches to use in their practice too.
One question you may be asking about done-for-you program is, “What if someone asks if I created the program from scratch?” It’s rare that anyone will ask you if you developed the program yourself, but in the off chance someone does, you can reply honestly that you collaborated with another health coach to put the program together. This is true since you will be customizing the program and adding your own personality to it.
Teachers do something similar to this where they offer their pre-made lesson plans to their colleagues. It’s a tremendous time saver, and a great way to get more done in less time.
Done-for-you programs provide a template and concrete, duplicatable system for you to get started as a health coach. Once you get practice and build your confidence, you will get a feel for what else your clients may need help with, and you can add to your coaching toolbox too.
When you have the tools and support you need to change lives, you feel more confident, and you feel as though anything really is possible!
You’ve got this! I’m rooting for you!
Speaking of done-for-you content, be sure to grab this fully customizable FREEBIE to build your email list or use as a client handout.
The Busy People’s Guide to Healthy Eating on the Go!
When you were going through your health coach certification program, it may not have dawned on you that you were on your way to becoming a business owner, but BAM…you are now your own boss!
Just like anything else in life, there are pros and cons to being in business for yourself. One of the challenges many coaches face is the accountability factor.
Let’s be honest – it’s just easier to stay at home and not put yourself out there. When there is no one to report to and no one to check in with, “showing up” can be difficult.
I’ve been guilty of doing this. Not showing up in a big enough way, not putting myself out there as much as I should. But putting yourself out there – consistently – is exactly what you need to do if you want to build a successful business.
If you’re struggling with accountability and direction in your business right now, this post will give you the clarity and simple steps you need to get on the right track.
As exciting as it is to start your own business, do not let your own health and well-being take a backseat. Know your priorities. Set aside time to exercise, plan your meals for the week, and anything else you need to do to continue to be a walking billboard for your business.
When I started my business, I knew that I wanted to work part-time, and I wanted as much schedule flexibility as possible. This is why I knew that online coaching would be part of my practice. I did all of my coaching via phone or skype so I could also be location independent. These were things that were very important to me. I was clear that it was a priority to not see clients on the weekends. Since my kids are still young, I prioritized my business plan and goals around being home as much as possible while they are there.
What are your priorities? How can you set up your business to align with the priorities that are most important to you? Remember – you are the boss, which means you get to create what works for you.
Set Your Goals
Your business will only go as far as you project it to go. It’s important to write down your motivations, establish your general goals, and then focus on more specific mini-goals.
Keep your goals visible on a daily basis. I use a dry-erase board on my office wall, and I have a giant wet-erase calendar on the other side of the wall where I map out my plan. This way I have a constant reminder of what I should be working on.
- What do you want to accomplish as a health coach?
- What are your income goals?
- What days/times can you devote to your business?
- What makes your service unique?
- What makes you stand out from other services?
The answer to that last question might be the most important. Your answer will guide you as you begin to market your brand in the health wellness space.
Make a Plan
Setting goals is great – this is your time to dream and envision the future. Now it’s time to PLAN so that you can make your dreams a reality!
To make a plan, ask yourself…
- How many clients do you need to meet your initial income goals?
- Who will you start talking to spread the word about your business?
- How can you get in front of your ideal clients (Can you present workshops, and if so, how often will you do them?)
Each goal, no matter how big or small, needs to have a series of actions that will take you from where you are now to the completion of that specific task.
Your success as a health coach depends on how disciplined you can be to stick with your plan and estimated timeline. Once again, keep in mind that being your own boss means having the right amount of self-determination to start a project, make it grow, and take it to completion.
For more on goal setting, check out this post HERE.
Take Action, Even Though It’s Scary
As you start to map out your goals and your plan, it’s more than likely that you will feel nervous about it (even downright scared!). This is completely normal. Luckily, you’re not alone! There are many programs you can use to help boost your confidence and launch your health coaching practice. You can find a ton of resources like done-for-you programs HERE
Your success as a health coach relies on how well you know yourself, the resources you have, and the time you are willing to invest. In order to lower your level of anxiety right now, next I will share a few pro tips to keep you calm and in control.
Don’t Compare Yourself
This is a common mistake people make. It’s easy to look at others and see their success as something we can’t possibly achieve. You have to remember that they also started at ground zero. Instead of feeling discouraged, find inspiration in the success stories of friends and colleagues who are already thriving in their practice, and use their experience as encouragement.
You can find inspiration and direction in our amazing (and free) health coach mastermind group. If you are a certified health coach or certified fitness professional, be sure to come join us HERE!
Find a Peer Coach
It’s very helpful to find a trustworthy colleague to team up with as accountability partners. It can feel lonely as a health coach, so having someone that you connect with on a regular basis will help you feel more connected and plugged in. I had a peer coach when I attended IIN and it was extremely helpful and beneficial.
You can find a fellow health coach that is at a similar stage of their business as you are. A peer coach can be a great source of support and accountability. They can help you put some of the foundational pieces into place as well as offer objective feedback when you need it.
Can you think of someone that might be a good fit as a peer coach?
Find a Business Coach
If you need more than just accountability, finding a qualified business coach can be the best investment you make. Not all business coaches are created equal, and they each have their area of specialty. The biggest benefit of having a good business coach is that they can dramatically reduce your level of trial and error and help fast track your success. Look for a business coach that focuses on helping health and fitness professionals, since they’ll know the ins and outs of the business. This means they will have keen insights that other business coaches might not have.
Check with colleagues for recommendations, and speak to two or three business coaches so you can pick the one that is the best fit for you.
Holding yourself accountable, having structure to your business, and making a plan of action to reach your goals are all critical to the growth and success of your business.
What one action can you take this week to put your goals in motion?
Stop by my Facebook page to let me know. I’d love to hear from you!
Remember to join our amazing mastermind group. If you’re a certified health coach (or certified fitness professional) come on over!
See you there!
I recently posed a question in my Health Coach Peer Support Group to find out who was interested in learning more about doing Facebook Live for their business.
The response was overwhelming, so I decided to do a live stream inside of the group to share some of what I’ve learned over the past few months. I shared a few tips and strategies for how to get the most out of the platform, and also learn what mistakes to avoid (because I’ve made a few).
You can request to join our awesome group HERE to watch the recording (certified health coaches, nutritionists and certified fitness professionals only).
What IS Facebook Live anyway?
Good question! Facebook Live allows you to broadcast a live streaming video from your Facebook profile, page, or group. The nice thing about Facebook Live is that your video is saved until you decide to delete it (unlike Periscope where your video is deleted after 24 hours). Once your live stream is over, it will be saved and stored under your “Videos” tab for easy access.
NOTE: You can also export your live stream recording to repurpose for other uses (upload to YouTube, trainings, podcast episodes and more).
As you may already know, Facebook Live is only available from your smartphone or tablet (not from desktop or laptop, without using 3rd party software). I like to use my iPad since the text on my smartphone is getting a little too small for me, but use whichever one works best for you. When you go to enter a status update on Facebook, one of the options is “Live Video,” and it’s as easy as that.
I’m going to break it down for you in this post, so you can have a flawless and professional live streaming experience to build your audience, your email list, and your business.
First, let’s start with some of the benefits of using Facebook Live.
- More of your fans and followers will see your live stream because Facebook pushes live video into the newsfeed a lot more than your other posts. (I recently saw a health coach that has just 150 Facebook fans, but her live stream reached over 1,100 within 24 hours – IMPRESSIVE!)
- You get to be seen as an authority or expert in your field.
- People get to know you on a more personal level – when they see you on video, it’s the closest thing to meeting you in person so they can get a sense of your personality.
- You can use it as part of a promotion strategy – before and during a program launch.
I know it can feel a bit scary at first – there’s just something about hitting that “go live” button that can give you major butterflies. But I have some tips that will help with that too, so be sure to read the entire post.
The best way to practice live streaming is by creating your own Facebook group to use as your test group. This will be your “lab” where you can try things out, see what you like, and what works for you. You can test the lighting, the sound and your messaging without going live in front of an audience right from the start. This is what I did and it was incredibly helpful! To start a group, just make sure you set it to closed or secret, then you’ll have to add one person before you can open your group (I always nominate my husband for this). Then you are ready to go.
It’s important to use Facebook Live mostly for “giving,” and on occasion you can promote a paid program or service. Use the 80/20 rule for guidance (where 80% of the time you are just providing value and/or sending people to a blog post or opt-in, then 20% of the time you can mention a promotion).
Facebook Live can be utilized from your profile page, your business page, and Facebook groups. Today, I’m going to focus mostly on using it for your Facebook business page, but most of the same things can apply to your Facebook group if you have one.
Here we go! Follow these steps and you will be using Facebook Live like a pro in no time:
1. Pretend you’re speaking to ONE person – not a room full of people. Imagine there is just one person on the other side of your screen – your ideal client or a good friend. This not only helps you to be more relatable, but it will also help calm your nerves.
2. Know your goal ahead of time. Before you go live, know your end goal. Is your FB Live video for education purposes, and then you will send viewers to one of your blog posts for more information? Maybe you want to send them to an opt-in to build your email list, or perhaps it’s going to be part of an upcoming launch.
If you are using live streaming as part of your launch strategy, you can start planting seeds by sharing a little of what will be covered in your program. Then at the end, tell them where to go for more information. Include a url in the comments so there will be a clickable link to make it easy (for example: Click here for your free copy of “XYZ”.)
3. Know your topic ahead of time so you can stay on track and not lose focus. Do you want to teach something, demonstrate something (cooking tips, for example), share an experience, or something else perhaps? Keep notes handy to refer to when needed. I like to keep my notes on my computer screen in Evernote so I can glance over there when needed (Word is also helpful for this).
If you’re doing a live Q & A, get questions on the topic ahead of time. You can either use these questions to kick off the live stream, or have them on hand in case your viewers don’t ask questions, then you’ll have some ready to answer.
4. When you first go live, tell people what you are going to talk about and introduce yourself. Don’t assume people know who you are. Especially if you repurpose the video for something else, or use it as a Facebook ad later, it’s important that you introduce yourself.
5. After you introduce yourself and let people know what you’re going to talk about, ask people to type hello in the comments below or click the like or love emoji so you know they are with you. This makes it more interactive, and if you do this from your FB page, the likes and comments will show up in their friends’ newsfeed, so you may get more people over on your page just from doing that.
6. As you share your content or tips, be sure to smile and look at the camera most of the time. Remember you’re just talking to one person, and when you look at your camera your viewers will feel as though you are talking right to them. Ask a question or two along the way to get feedback in the comments section. Questions like “What do you think about that?” “What questions do you have?” “What’s your biggest challenge with XYZ?”
Plan on 5-15 minutes for your first few live streams, then test to see what length of time seems to work the best for you and your audience. If you get a lot of interaction, and you go longer, that’s great too.
7. End with a call to action. I mentioned earlier that it’s important to know your goal ahead of time. This is another place where this comes into play. What action do you want people to take at the end of your broadcast?
Some ideas include…
- An invitation to download a free guide or checklist
- Joining your free FB group (if you have one)
- Sign up for your free challenge
- Sign up for a program or get on your waiting list
- Find out more details in one of your blog posts
You can also ask people to post questions in the comments, and pick the most relevant ones to answer. Thank people for joining you and let them know you look forward to seeing them next time.
Don’t get too hung up on the extra tech tools that are out there – you don’t need much at all as you get started.
Consider getting an inexpensive stand for your phone or tablet so you can position it where you want it. You don’t have to get anything fancy to start out so test things and see what you might need. If your lighting isn’t good, there are inexpensive clip-on lights or you can get a diva ring light (all available on Amazon).
Just use what you have first then see if you need anything else to improve the quality.
A few final tips…
- Put a do not disturb sign on your door to prevent people from ringing the bell.
- Turn off your home phone.
- Put animals away so they don’t disturb you.
- If you have young children, have someone there to keep them busy.
- Be in a quiet space with the door closed.
With a little practice and planning, you will be on your way to rocking your live streams. Let me know how it goes.
I’m rooting for you!
Join our AMAZING, free mastermind group just for certified health coaches and certified fit pros.