Do you ever wonder how to boost engagement with the emails you’re sending (getting more opens, clicks and sales)?
Maybe you’re emailing your subscribers but not getting the results you hoped for, or maybe this whole email marketing thing seems a bit confusing.
No matter where you are in the email marketing process, this post will give you some great insights.
My guest today is my friend and online marketing expert, Amanda Cook. In this post, she’s sharing some of her top email marketing strategies to help you stay in touch with your subscribers in a meaningful way so you can turn them into ravings fans that look forward to hearing from you week after week.
Be sure to scroll all the way to the end of the post so you can sign up to get a free copy of Amanda’s upcoming book: Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.
You’ve probably heard that you must have an email newsletter if you want to find health coaching clients online, but you may not realize that there is more than one way to establish trust and rapport (and get paying clients) using email.
First, let’s understand why it’s critical to keep in touch with your email subscribers, if you want to turn them into clients.
Think about a recent shopping experience. There are different types of shopping trips, right? Sometimes you’re just shopping for fun, wandering around stores and “just looking.” You might take this kind of shopping trip for a lot of reasons. You could be bored, you could have time to kill before an appointment, you might want inspiration and ideas, you might be doing some research for a future purchase — but whatever the reason, on this kind of shopping trip you’re not really motivated to buy. You’re just looking.
On other shopping trips you’ve got a goal in mind. Maybe that summer wedding is just a few weeks away and you need an outfit, or all your socks have holes, or your air conditioner broke during a heat wave, or you need something to cook for dinner tonight. In times like these, you’re shopping with the intention of buying — and on these kind of trips there’s a much higher probability that you’ll leave the store having made a purchase.
It’s the same situation with your email subscribers. People visit your website, read your content, and join your email list for a ton of different reasons — usually NOT because they want to buy health coaching services right now.
Something about your content and your opt-in gift caught their attention. It hit on their needs and aspirations, so they joined your email list, but they’re not necessarily ready to buy at this exact moment. That’s where email comes in. Your job is to keep in touch with them, offer value and connection, and make offers on your products and services. Then when they’re ready to buy, they’ll think of you first!
You don’t only have to keep in touch by a weekly email newsletter! I often recommend creating a simple email autoresponder as a way to keep in touch and make offers.
Here’s the difference between the two approaches:
Email newsletters are sent out to your entire email list at the same time. An email newsletter often includes a little note from you, your latest blog post or content, upcoming events, and an offer for your products and services. The key point is that you’ll be writing your email newsletter once per week, and when you send it, that’s it. Email newsletters are one-time-only. If someone joins your list the next day, they’ll have to wait until the following week to get your next email newsletter. Your email newsletter can also be something very simple (not a lengthy newsletter that takes hours to put together) where you share a simple tip, maybe a recipe and call to action on how they can work with you (either in the body of the newsletter or included in the P.S.).
Autoresponders are an automated sequence of emails that start whenever someone subscribes to your email list. This means that every new subscriber gets the same introductory experience to your business. It doesn’t matter when they join — Tuesday or Friday, at 3PM or 3AM — when they join your list, they’ll get a welcome email, and then they’ll get a specific series of emails dripped out to them over the coming days and weeks.
There are three huge benefits of autoresponders:
- Thoughtful Experience: You’ll know that new subscribers are seeing your very best content first, and you’re providing maximum value, because everyone is getting the same email sequence when they join.
- More Engagement: People love autoresponders (when they’re done ethically) because they receive an immediate piece of content when they join, followed by regular, valuable content that helps them — it’s a strange experience to sign up for an email list and then not hear anything for a month! A new subscriber is motivated and wants to learn about the topic, so an autoresponder lets you deliver on that immediately, regardless of when they sign up.
- Less Effort: You set up the autoresponder sequence once, and people get it whenever they subscribe! You can send email newsletters less frequently (focusing around timely information like events), because you know new subscribers are hearing from you automatically.
You usually have to pay for an email marketing service to use autoresponders (as opposed to email newsletters which are sometimes free, depending on the service). But for a small list, this cost is usually very affordable, and it can easily more than pay for itself.
How to Create a Simple Welcome Sequence
Create your first simple email autoresponder to welcome new subscribers into your business. Think about how people are joining your email list. Often it’s by downloading an eBook or other freebie. So start there.
Here’s an example of how a welcome sequence might look for a health coach offering a free eBook.
Sample Welcome Sequence (for an eBook):
- Day 0 — Subscriber receives link to download eBook.
- Day 1 — Subscriber receives a question: Did you read the eBook? Mention one part that is especially relevant and share a story about it from your own life.
- Day 2 — Tell a story about how to apply what they’ve learned to their life and offer a free strategy session.
- Day 5 — Keep the momentum going with another tip on how they can go further using this information, and offer a free strategy session.
That’s it! Keep it simple and easy. Just think about the experience of a new subscriber joining your list. What will they want to know? What are your best content and resources that can help them with their problem? What can you offer them?
You can make the welcome sequence as long as you want. You could stop after these few emails, or you could setup 6 months of weekly emails for each new subscriber – it’s totally up to you.
When you create your autoresponder welcome sequence, you just want to set it up so that the new subscribers don’t receive your weekly newsletter emails until they have finished this first sequence.
The most important consideration is that you stay in touch with your new subscribers, offer value and offer your services. You can do this in an email newsletter, as well as with an autoresponder in advance. Stay front of mind with your email subscribers, and make occasional offers, so you can convert some subscribers into paying clients.
About the Author
Amanda Cook is a digital marketer, health coach, host of The Wellpreneur Podcast, and author of Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.
You can sign up to get notified about getting a FREE copy once it’s released: WellpreneurBook.com
I read an advance copy of the book, and believe me when I say you’re going to want to get your hands on it!
Webinars are still a hot topic, and a phenomenal marketing tool for your business, so if you’ve been thinking about doing them, this post is coming along at the PERFECT time for you!
My guest today is not only one of my dearest friends, but she’s also an unbelievable online marketing super star that ROCKS at webinars. I have learned so much from her over the years (as a coaching client of hers, and as a student of her courses that teach the ins and outs of online marketing and webinars).
So, when I say you’re in for a real treat, I’m not kidding!
Karen Pattock is going to break things down for you, and share her 2-Step Formula that GUARANTEES you’ll have people signing up AND showing up for your webinars!
Have you ever wondered what the most important steps are to SUCCESSFULLY HOST a webinar that ends with you making lots of sales of your programs or services?
If you’ve ever done a webinar, or thought about doing a webinar, you know that there are a lot of moving parts behind the scenes.
One of the stumbling blocks for most health coaches and fitness professionals that consider hosting a webinar is the fear that no one will sign up.
However, with a little careful planning and one simple webinar formula, that fear can be squashed with a flood of webinar registrations.
There are really ONLY 2 STEPS that truly matter in hosting a webinar.
These two steps are more important than any of the other steps and without giving them your full attention it’s almost certain that your webinar will feel like a disappointment.
Successfully navigating these two steps, as I’ll share in this article, will certainly help everything else become 100% easier.
Wondering what they are?
Let’s dive in…
STEP #1: Get enough people to register for your webinar to hit your target sales goal
This may sound elementary in nature but hear me out.
Most of the clients I work with decide to do a webinar, promote it a little bit to their list and on social media, get a small number of people to register, deliver the webinar and then can’t figure out why they didn’t make many sales.
The truth of the matter is you need to know your numbers, (which is something I’ll be diving into with a simple ‘webinar sales formula’ in my upcoming Webinar Profits Now program).
To figure out what your numbers need to be you have to ask yourself a series of questions.
- What’s my sales goal? (On average, you can count on 10% of total webinar registrants to purchase your offer).
- How many people need to purchase my program or service to reach the goal? (On average, you can count on a total of 15-20% that attend live to purchase)
- How many people need to attend live to make that many sales? (On average, 40-50% show up live, but this can be as low as 20-30%)
- How many people need to register to get that many people to attend live?
- How much advertising do I need to do to get that many people to register?
This specific webinar sales formula is a form of reverse engineering your entire webinar campaign strategy. It starts with your end goal of ‘total sales’ and keeps stepping back to the beginning letting you know exactly what you need to accomplish.
Industry averages go a long way in telling you exactly what you need to do to accomplish your sales goals.
Taking the time to do the calculations to answer these questions will be the difference between a webinar that generates sales in the amount of your goal vs. not.
STEP #2: Get people to attend your webinar LIVE
Your first goal needs to be knowing the number of registrations you need to get to meet your ultimate sales goal as we just discussed in STEP #1.
Your second goal is to get as many of those that registered for your webinar to show up live.
Because the #1 reason webinars work so well to make sales is because the person attending gets emotionally wrapped up in your presentation, your solution, your program.
They are encouraged, inspired and empowered.
They take action by pulling out their credit card to purchase.
That’s the power of live attendance.
Once you get someone to register for your webinar your next job is to nurture them to get them excited about attending live with a simple onboarding email sequence.
Here’s an example of what an onboarding email sequence might look like…
- It starts with a registration confirmation email, (EX: Congratulations you have a seat!)
- Next you send them an email that gives them a link to a worksheet or workbook for the webinar, which encourages them to pay attention and engage during the webinar
- The next email gives them a 24-hour reminder notice
- The final email reminds them that the webinar starts in a few hours and gives them the link to the webinar workbook again
The contents of these emails can also offer cool bonuses or insider information to make your attendees feel special.
- Tell them about a special timely bonus they will receive for attending live
- Share additional tips, strategies, facts and statistics to support your overall webinar promise
- Send links to articles or blog posts that you’ve written that share supporting information around your webinar topic
Prioritizing these 2 steps along with a well thought out marketing schedule will virtually guarantee maximum registrations and attendance.
As more and more people are communicating and sharing information online through mobile devices it’s the perfect time for you to educate yourself on how to design, market and deliver the perfect webinar to get more clients in 2017.
I’ll be doing a deep “how-to” dive into each of these steps in my recently updated Webinar Profits Now program.
If you want to learn the right way to create, promote and deliver webinars that are a hit with your audience, be sure to check it out.
You can check out all of the details by CLICKING HERE
This is the year of webinar. It’s time you jumped on board.
Karen Pattock is an International Business Coach and Educator specializing in Facebook Marketing and Online Customer Attraction Systems. She’s known as the “In The Trenches” Coach because she not only teaches her clients the ‘what’ of online marketing she also dives into the ‘how’ that it takes each step of the way to accomplish their goals.
I have another amazing guest post today on how to generate creative blog post ideas. This one is from my good friend and colleague, Lori Kennedy.
In this article, Lori is going to give you 3 easy ways to generate creative blog post ideas, so you can focus on creating content that resonates with your audience. I know this is something we all struggle with at times, so I know you will find these tips helpful.
Be sure to scroll all the way down to the end of the article if you find that you still need help with blog ideas and/or content. Lori has something new that’s pretty cool!
Have you ever sat down at your computer all ready to pump out some amazing content and then proceed to stare at the blinking cursor for the next 10 minutes; finally you give up and head over to Facebook?
Maybe you have awesome ideas but never write them down. Then when it comes time to blog you can’t think of a single thing to write about. Or, maybe you hate writing and resent having to come up with a blog post every week.
You’ve probably heard the phrase “Content Is King” and it’s true. Yet, if content is king, then consistency is queen. There’s nothing less trustworthy than a blog that hasn’t been updated in months.
If you aren’t publishing a blog post on a weekly basis (or more often) and promoting your blogs daily on social media it’s going to be hard for your ideal client to find you and think of you as an expert.
Your blog is the platform from which you build your brand, share your big reason why, educate and entertain your ideal clients so they feel inspired and motivated to first subscribe to your email list and then work with you.
The BIG problem is knowing what to blog about and then having enough time to research and write an awesome 500 -750 word blog post each and every week, right?
To avoid the ‘blinking cursor’ problem let me walk you through 3 free ways to generate ideas for your blog so you can keep a running list of blog topics that you can easily refer back to.
Way # 1: Find Magazines Your Ideal Clients Read
This is your excuse to grab a cup of tea and read some of your favorite magazines, either in print or online. Magazines write articles that they know their readers want to read which means they’ve done the work for you.
Pay attention to the different subjects written about in the magazines, the paid advertising and specifically the headlines. Write down the headlines and model them (don’t directly copy) for your own articles.
For example, if you’re looking for ideas around clean eating, Clean Eating Magazine would be a great place to get inspiration. One of the headlines on the cover might be something like “Soup Your Way Healthy”. You can modify that to fit just about anything — “Juice Your Way Healthy” “Detox Your Way Healthy” “Meditate Your Way Healthy”.
Way # 2: Creep Facebook Groups
Free Facebook groups are amazing places to learn tons about your ideal clients. Join Facebook groups that feature your niche, not to promote yourself because that is bad form but to follow the conversations going on inside the group.
People post loads of questions inside Facebook groups. Write down each question and turn the questions into a blog topics. The question becomes the headline and your blog answers the question.
For example, let’s say you are in a digestion group and someone asks if they should be taking a probiotic. Read the comments and note down the responses. This then becomes your blog topic — “5 Ways To Know If You Should Be Taking A Probiotic”. Then describe the presence of a symptom as each of the ways your reader would know if they should be taking a probiotic.
Way # 3: Generate Creative Blog Post Ideas by Reading Amazon Book Reviews
Amazon book reviews are like an untapped pot of gold when it comes to generating ideas for blogs and even signature programs. Pick a handful of books that are targeted at your ideal client and then read all of the reviews.
People will comment about what they liked, what they didn’t like and ask questions. Just like in the example above you will keep a log of ideas that are sparked by reading the reviews. The gold is in the negative comments or constructive feedback — you can fill in the gaps left by the book with your blog.
To take it one step further you could write a book review on your blog and then add in some additional tips or resources based on what the comments said was left out.
There you have it… 3 FREE ways to generate ideas for your blog. Schedule time in your calendar each week to do blog research so you can build up your blog idea catalogue. Remember that consistency in publishing content is essential to growing your brand and building the know, like, trust factor with your ideal clients.
Lori Kennedy is a mom, nutritionist, and the founder of the Wellness Business Hub. She works with health practitioners to help them create and launch their online health programs so they can serve more clients, have more impact and make more money.
You can find out more about Lori HERE
Still need ideas for your blog?
Check out Lori’s done-for-you blog and newsletter content HERE. You can have everything you need for your blog posts, newsletters and social media promos in one simple, easy-to-use package (at an amazing price!).
Note: This post includes an affiliate link which means I may earn a commission if you make a purchase. I only recommend programs that I truly believe in, or have used myself, but do your own due diligence to make sure it’s right for you.
There was a recent post by a member of my Facebook customer support group, and it was so good, that I knew I wanted to share it with you.
Because I know some of you are feeling discouraged about building your business, and you wonder how other coaches are doing it. The truth is that they aren’t any smarter or more gifted than you are; they’ve just figured out what works for them and they haven’t given up.
After interviewing 3 coaches for the brand new Health Coach Success Secrets interview series, it was apparent that there were a few things they ALL had in common.
- They have all been CONSISTENT in their efforts (getting in front of people, building their email list, etc)
- They have all made MISTAKES (but they learned from them and moved on)
- They have the right TOOLS and resources in place to help clients and earn revenue
- They stepped outside of their COMFORT ZONE (even though they were scared)
- They ask for HELP and SUPPORT when they need it
- They believe in the VALUE they’re providing
These 6 things are KEY to growing ANY business.
And this is the exact same case with health coach, Jane Waller Smith, as she shared in the group (keep reading to see her post).
Just like we tell our clients; there are no quick fixes, and consistency is key to getting results. There is no magic pill to grow your business; it’s a combination of things.
One of the worst things you can do is try 10 different things, and then think that it didn’t work. It’s much better to do 2 or 3 things at a time consistently, give it a few months, then see it if works before you change course or give up.
The other HUGE piece of the business-building puzzle is to get out of your comfort zone and do what you know you should be doing, even though you’re scared to do it. I still have to remind myself of this from time to time, and it’s been a game changer for me.
If this post had been earlier, I would have interviewed Jane for the Health Coach Success Secrets Interview series, but it was too late. I thought the next best thing would be to let you read what she’s been up to.
“I saw a couple of posts today asking me about this because some folks were having trouble filling their programs. And so now I feel a little embarrassed about my relative success. But here is my opinion about why people signed up for my program.
How I enrolled 16 participants for my 30 Day Jumpstart.
- I have been a coach for more than 4 years. I did everything just like IIN (Institute for Integrative Nutrition) said to do in the beginning…started a newsletter, worked to build my list by giving talks, got a few clients early on. I also got very lucky and have two physicians and a chiropractor who refer to me. They are forward thinkers. So now I have had well over a hundred people in my 3 and 6-months programs.
I have a website with 2 opt-in gifts, I speak, I do my newsletter fairly faithfully and have about 850 people on my list. I am not shy about asking people to be on my mailing list. I am also not terribly aggressive. My point here is that I have been around while, I put out a lot of content, have a good record as a coach, and I also teach some raw food classes.
- I am woefully inept when it comes to technical things, a little less inept when it comes to writing, through my own personality. So Kathleen’s programs were a Godsend for me.
I did the 7 Day Challenge and got many people involved with that…had lots of fun, and learned a lot along the way. In putting together both of those programs, I did what Kathleen suggested, and put it out pretty straight. I needed lots of support, but it was pretty basic stuff on both counts….no frills, no videos that weren’t provided, etc.
- Here’s the kicker. In the end, many of the 16 paying participants for the 30 Day Jump Start are former or current clients. The former ones wanted the brush-up after “straying” and the current ones are particularly wanting to meet their own health goals and want all the help they can get. Only 2 in the program were fairly unknown to me. Another is a professional colleague from my past life. So, for me, aside from the excellent support I had, I think my major reason for success is just that I have been on the street long enough, made enough good relationships to have gained some trust, kept it fairly simple, honest, and doable.
[Kathleen’s side note: This is a good reminder that just because a client finishes a program with us, it doesn’t mean they won’t need our help again down the road].
That’s it. The next time I do a program, I hope to do better. I’ll have that many more happy customers and their testimonials to help me spread the word.
No magic…just keeping at it in ways that were manageable for me. I put events on Facebook, boosted a couple of posts, but otherwise stayed very low budget. Many of you already know that I am not a fan of Facebook ads. I know they work well for others.
It’ll happen for you. Keep at it. Build your lists. Give free talks, demos, whatever you’re comfortable doing. And have fun.”
Jane Waller Smith can be found via her beautiful website at Abundant Raw Life
Thank you Jane 🙂
Check out the 3-part candid interview series HERE and discover what other health coaches are doing to get new clients, and build their practices.
It’s FREE, but only available for a limited time.
I have a fantastic guest today that I know you are going to love! I know you probably want to boost your visibility and attract new leads, and one great way to do this is to reach out to the media to get exposure.
Lisa Simone Richards was kind enough to share a few of her insider tips in this post. We hope you find it helpful!
As a publicist for health coaches, nutritionists, and wellness entrepreneurs, my clients come to me with one specific goal in mind: to harness the power of publicity to grow their business. Between publicity, marketing, advertising, and social media, there are countless ways to promote your business. In harmony, they all work together beautifully. If I only had to pick one promotional vehicle though, I’ll always choose publicity because it’s a great way to build brand awareness, establish credibility and promote your business for little-to-no cost.
If you’ve never dabbled in publicity before (hey, we all start somewhere!), the idea of exactly what story idea to pitch can be daunting, intimidating, and overwhelming. To make it easy, I’ve broken it down into the top five story ideas to pitch the media:
What to Pitch:
Media want to serve their audiences with easily-digestible, actionable content that offers a specific takeaway. Pitching a story along the ideas of:
- How to create the perfect healthy holiday platter
- How to master the smoothest smoothie
- How to bring the tropics home with island-inspired mocktails
- How to make pizza that won’t make you gain weight
You get the idea – teaching the audience how to do something (that ties in with your business of course!) will provide value and encourage them to want to share your tips.
There is nothing quite like a list. Easy to scan, easy to digest, and super easy to execute. Some ideas of lists that you can offer up the media as a health coach include:
- The dirty dozen and the clean fifteen
- Five ways to hide kale in your kids’ food
- Top mistakes when starting a new health program
- 10 ways to avoid food temptation
Something that explores an extreme (i.e. best or worst, top mistakes to avoid) can encourage a debate, which is especially entertaining on radio or on TV!
Every year every industry lists the upcoming trends – Welltodo shares their ‘Top Wellness Trends’, American College of Sports Medicine shares an annual list of the year’s upcoming ‘Fitness Trends’ – you can take this into your own hands and define the trends, or even better, don’t recreate the wheel – dissect the trends and share your expert opinion on them! Especially if you pitch a story where the trends have been identified by a credible source or body – you can jump in to share your thoughts on where you agree, disagree, and what they may have missed.
News sources are always looking for a timely hook for their stories. Consider how predictable the news cycle is: holiday eating tips in November/December, weight loss and fitness stories in January, and get ‘bikini ready’ in time for summer. The beauty of working in health and nutrition is that a seasonal angle is always built in when it comes to food: apricots are in season during May, peaches peak in June, comfort foods in fall, and light, no-heat-needed recipes for summer. Knowing that these seasonal food stories will be coming into play, pitching a healthy recipe featuring these items can be a surefire way to nail a media feature (and if you scroll down to the end, I’ll give you the exact script I used to get not one, or two, but THREE of my client’s recipes featured on Canadian Family!).
5. Commemorative / Awareness Themes
I love sharing this story idea because It’s. Just. So. Darn. Easy.
We touched briefly on timely news stories, and commemorative days/weeks/months make for a built in media opp. (Seriously. Did you know that ‘national split pea soup week’ is the 2nd week of November? There’s a celebration for everything!) To make it easy, here are links to the various food days, weeks, and months of the year:
Now that we’ve taken the guesswork out of what to pitch, the next question is how to successfully word your pitch? Click here to get a swipe file of the word-for-word pitch I used to land the three of my client’s recipes on Canadian Family. Feel free to tweak it and make it your own!
Lisa Simone Richards is a publicity expert for health, fitness and wellness entrepreneurs who want to see themselves and their businesses featured online, in newspapers & magazines, on TV, and on podcasts.
As the creator of Make Media Friends, an online PR school for wellpreneurs and fitpros, she’s here to teach you how to use the power of publicity to get your brand featured in the spotlight.
P.S. We’ll be chatting about this over in the Health Coach Peer Support Mastermind Group, so be sure to come on over and join us (certified health/wellness/fitness professionals welcome). JOIN US HERE!