I have a fantastic guest today that I know you are going to love! I know you probably want to boost your visibility and attract new leads, and one great way to do this is to reach out to the media to get exposure.
Lisa Simone Richards was kind enough to share a few of her insider tips in this post. We hope you find it helpful!
As a publicist for health coaches, nutritionists, and wellness entrepreneurs, my clients come to me with one specific goal in mind: to harness the power of publicity to grow their business. Between publicity, marketing, advertising, and social media, there are countless ways to promote your business. In harmony, they all work together beautifully. If I only had to pick one promotional vehicle though, I’ll always choose publicity because it’s a great way to build brand awareness, establish credibility and promote your business for little-to-no cost.
If you’ve never dabbled in publicity before (hey, we all start somewhere!), the idea of exactly what story idea to pitch can be daunting, intimidating, and overwhelming. To make it easy, I’ve broken it down into the top five story ideas to pitch the media:
What to Pitch
Media want to serve their audiences with easily-digestible, actionable content that offers a specific takeaway. Pitching a story along the ideas of:
- How to create the perfect healthy holiday platter
- How to master the smoothest smoothie
- How to bring the tropics home with island-inspired mocktails
- How to make pizza that won’t make you gain weight
You get the idea – teaching the audience how to do something (that ties in with your business of course!) will provide value and encourage them to want to share your tips.
There is nothing quite like a list. Easy to scan, easy to digest, and super easy to execute. Some ideas of lists that you can offer up the media as a health coach include:
- The dirty dozen and the clean fifteen
- Five ways to hide kale in your kids’ food
- Top mistakes when starting a new health program
- 10 ways to avoid food temptation
Something that explores an extreme (i.e. best or worst, top mistakes to avoid) can encourage a debate, which is especially entertaining on radio or on TV!
Every year every industry lists the upcoming trends – Welltodo shares their ‘Top Wellness Trends’, American College of Sports Medicine shares an annual list of the year’s upcoming ‘Fitness Trends’ – you can take this into your own hands and define the trends, or even better, don’t recreate the wheel – dissect the trends and share your expert opinion on them! Especially if you pitch a story where the trends have been identified by a credible source or body – you can jump in to share your thoughts on where you agree, disagree, and what they may have missed.
News sources are always looking for a timely hook for their stories. Consider how predictable the news cycle is: holiday eating tips in November/December, weight loss and fitness stories in January, and get ‘bikini ready’ in time for summer. The beauty of working in health and nutrition is that a seasonal angle is always built in when it comes to food: apricots are in season during May, peaches peak in June, comfort foods in fall, and light, no-heat-needed recipes for summer. Knowing that these seasonal food stories will be coming into play, pitching a healthy recipe featuring these items can be a surefire way to nail a media feature (and if you scroll down to the end, I’ll give you the exact script I used to get not one, or two, but THREE of my client’s recipes featured on Canadian Family!).
5. Commemorative / Awareness Themes
I love sharing this story idea because It’s. Just. So. Darn. Easy.
We touched briefly on timely news stories, and commemorative days/weeks/months make for a built in media opp. (Seriously. Did you know that ‘national split pea soup week’ is the 2nd week of November? There’s a celebration for everything!) To make it easy, here are links to the various food days, weeks, and months of the year:
Now that we’ve taken the guesswork out of what to pitch, the next question is how to successfully word your pitch? Click here to get a swipe file of the word-for-word pitch I used to land the three of my client’s recipes on Canadian Family. Feel free to tweak it and make it your own!
Lisa Simone Richards is a publicity expert for health, fitness and wellness entrepreneurs who want to see themselves and their businesses featured online, in newspapers & magazines, on TV, and on podcasts.
As the creator of Make Media Friends, an online PR school for wellpreneurs and fitpros, she’s here to teach you how to use the power of publicity to get your brand featured in the spotlight.
P.S. We’ll be chatting about this over in the Health Coach Peer Support Mastermind Group, so be sure to come on over and join us (certified health/wellness/fitness professionals welcome). JOIN US HERE!
Frustrated with Facebook ads and throwing your money down the drain? Are you wondering how you can reach YOUR ideal clients without pulling your hair out?
Today, I’m honored to have my good friend (and amazing business mentor) Karen Pattock share a free step-by-step training that reveals an often-overlooked, but critical (and free) tool that you are probably missing. Without the use of this free tool, it’s very likely your Facebook ads will flop (or your results will be less than stellar).
Karen is one of my top people to turn to for Facebook marketing, so I knew I HAD to have her as guest to share her wisdom with you. She went a step further and put together an entire training for you, so read on for more info on that too.
Be prepared to be blown away!
Are you someone that has tried paid advertising on Facebook and once your campaign ended it felt like you flushed your money down the toilet?
I’ll be honest… Facebook is making millions of dollars in advertising money from people that don’t see any results.
But, I can’t really blame Facebook and neither should you.
The truth is there are also thousands of examples of companies and small business owners that are getting amazing results from their advertising efforts on Facebook.
The difference between those that are frustrated because they didn’t get results and those that are seeing tremendous results is a simple thing called RESEARCH.
Luckily there is a tremendous tool built right into the Facebook platform that allows you to do the research. It’s called ‘Audience Insights’.
Audience Insights lets you tap into the kind of research that puts you exactly where your ideal clients are on Facebook.
Today, I’m sharing a step-by-step video training that teaches you how to use Audience Insights in your business.
This video ‘how-to’ training breaks down the following:
- What the Audience Insights tool is and why it’s important to your online marketing strategy, (even if you aren’t planning on paid adverting right away)
- A demonstration of the Audience Insights tool inside my Ads Dashboard using three variations of searches: Weight Loss Health Coach, Fitness Professional, and Paleo Diet Health Coach
- How to maximize the results of your research by not only applying it to your paid advertising strategy but also to your day-to-day posting strategy to increase engagement and get more eyes on your offers.
I encourage you to first watch the training all the way through to the end. Then watch it a second time and test it for yourself as I walk you through it all step by step.
No matter where you are in your business, how successful you’ve been to date, or what your experience has been in the past with Facebook, the information you learn today will be extremely influential in reaching your ideal clients and turning them into paying customers.
Watch the training by >> CLICKING HERE. <<
P.S. WANT TO LEARN MORE ABOUT THE OTHER FREE MARKETING TOOLS ON FACEBOOK?
Marketing your business becomes a whole lot easier when you have a system and let’s face it… the inside scoop never hurts.
To teach you the ‘inside scoop’ about Facebook marketing and how to set up the free marketing tools offered inside the Facebook platform I am offering a $50.00 discount on my Harness the Power of Facebook Marketing program to you because you’re part of Kathleen’s tribe.
There’s no need to continue to post without being seen by your ideal client.
There’s no reason to make offers to grow your email list and all you hear are crickets.
And there’s no reason to try to figure it out on your own when I’ve demonstrated how to maximize your exposure on Facebook with the free marketing tools available.
To discover more about the program and get access to the $50.00 discount, just >> CLICK HERE <<
In the spirit of full disclosure, this post includes an affiliate link, which means that I may receive a commission if you decide to make a purchase. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.
If you’re a health coach or nutritionist, you have probably seen many kinds of done-for-you programs out there. These can be used to help build your business, and help your clients. But what exactly are done-for-you programs, and how do you know if they’re right for YOU?
A done-for-you program means that someone else has developed the program and they now offer it to other coaches to use in their business. These types of programs can save you time so that you have more energy to use for getting clients (instead of being stuck behind the computer for hours on end).
Some of the done-for-you program options include:
- 30-Day Jump Start
- Cleanse or detox
- Workshop or webinar
- Complete 6-month health coaching program
- Free challenge to grow your email list and create an online community
In order to determine if a done-for-you (DFY) program is right for you, consider these questions before you purchase.
- Will the program be a good fit for your audience?
- Are you able to customize the program to fit your target audience?
- Do you need a program to offer your clients (or potential clients) and you don’t have the time or desire to do it yourself?
It’s important to note that not all DFY programs are created equal. If you answered yes to those questions and are considering purchasing a DFY program, there a few key points to keep in mind:
Is there a fair and reasonable refund policy? I recommend a 30-Day refund policy. If someone doesn’t offer a refund policy, I would be wary.
Are you able to completely brand the program as your own (without including the creator’s copyright information) and edit the content as you choose? This was extremely important to me as I started my health coaching practice because I wanted to be seen as the expert. I didn’t want to just have handouts that had the school’s copyright on it. Having total flexibility with adding your own spin to it is important so your personality can come through.
Is there support after the sale? Good customer service is critical, and chances are you will have questions as you implement your program. Make sure ahead of time that someone will be available to respond to you in a reasonable timeframe.
Is the content high-quality? This is where the DFY program’s testimonials can be helpful, so be sure to read them. Also, ask your colleagues if they have heard good things about the program developer and the program itself. You don’t want your hard-earned money to go to waste.
When I started as a health coach, what I needed wasn’t available, so I went to work to create it – a comprehensive 12-session coaching program that could be delivered one-on-one or online. I found that once I had the content I needed, I was unstoppable to help people from all over the world.
Once I used the program and saw the great results people were getting, I made the program available for other coaches to use in their practice too.
One question you may be asking about done-for-you program is, “What if someone asks if I created the program from scratch?” It’s rare that anyone will ask you if you developed the program yourself, but in the off chance someone does, you can reply honestly that you collaborated with another health coach to put the program together. This is true since you will be customizing the program and adding your own personality to it.
Teachers do something similar to this where they offer their pre-made lesson plans to their colleagues. It’s a tremendous time saver, and a great way to get more done in less time.
Done-for-you programs provide a template and concrete, duplicatable system for you to get started as a health coach. Once you get practice and build your confidence, you will get a feel for what else your clients may need help with, and you can add to your coaching toolbox too.
When you have the tools and support you need to change lives, you feel more confident, and you feel as though anything really is possible!
You’ve got this! I’m rooting for you!
Speaking of done-for-you content, be sure to grab this fully customizable FREEBIE to build your email list or use as a client handout.
The Busy People’s Guide to Healthy Eating on the Go!
When you were going through your health coach certification program, it may not have dawned on you that you were on your way to becoming a business owner, but BAM…you are now your own boss!
Just like anything else in life, there are pros and cons to being in business for yourself. One of the challenges many coaches face is the accountability factor.
Let’s be honest – it’s just easier to stay at home and not put yourself out there. When there is no one to report to and no one to check in with, “showing up” can be difficult.
I’ve been guilty of doing this. Not showing up in a big enough way, not putting myself out there as much as I should. But putting yourself out there – consistently – is exactly what you need to do if you want to build a successful business.
If you’re struggling with accountability and direction in your business right now, this post will give you the clarity and simple steps you need to get on the right track.
As exciting as it is to start your own business, do not let your own health and well-being take a backseat. Know your priorities. Set aside time to exercise, plan your meals for the week, and anything else you need to do to continue to be a walking billboard for your business.
When I started my business, I knew that I wanted to work part-time, and I wanted as much schedule flexibility as possible. This is why I knew that online coaching would be part of my practice. I did all of my coaching via phone or skype so I could also be location independent. These were things that were very important to me. I was clear that it was a priority to not see clients on the weekends. Since my kids are still young, I prioritized my business plan and goals around being home as much as possible while they are there.
What are your priorities? How can you set up your business to align with the priorities that are most important to you? Remember – you are the boss, which means you get to create what works for you.
Set Your Goals
Your business will only go as far as you project it to go. It’s important to write down your motivations, establish your general goals, and then focus on more specific mini-goals.
Keep your goals visible on a daily basis. I use a dry-erase board on my office wall, and I have a giant wet-erase calendar on the other side of the wall where I map out my plan. This way I have a constant reminder of what I should be working on.
- What do you want to accomplish as a health coach?
- What are your income goals?
- What days/times can you devote to your business?
- What makes your service unique?
- What makes you stand out from other services?
The answer to that last question might be the most important. Your answer will guide you as you begin to market your brand in the health wellness space.
Make a Plan
Setting goals is great – this is your time to dream and envision the future. Now it’s time to PLAN so that you can make your dreams a reality!
To make a plan, ask yourself…
- How many clients do you need to meet your initial income goals?
- Who will you start talking to spread the word about your business?
- How can you get in front of your ideal clients (Can you present workshops, and if so, how often will you do them?)
Each goal, no matter how big or small, needs to have a series of actions that will take you from where you are now to the completion of that specific task.
Your success as a health coach depends on how disciplined you can be to stick with your plan and estimated timeline. Once again, keep in mind that being your own boss means having the right amount of self-determination to start a project, make it grow, and take it to completion.
For more on goal setting, check out this post HERE.
Take Action, Even Though It’s Scary
As you start to map out your goals and your plan, it’s more than likely that you will feel nervous about it (even downright scared!). This is completely normal. Luckily, you’re not alone! There are many programs you can use to help boost your confidence and launch your health coaching practice. You can find a ton of resources like done-for-you programs HERE
Your success as a health coach relies on how well you know yourself, the resources you have, and the time you are willing to invest. In order to lower your level of anxiety right now, next I will share a few pro tips to keep you calm and in control.
Don’t Compare Yourself
This is a common mistake people make. It’s easy to look at others and see their success as something we can’t possibly achieve. You have to remember that they also started at ground zero. Instead of feeling discouraged, find inspiration in the success stories of friends and colleagues who are already thriving in their practice, and use their experience as encouragement.
You can find inspiration and direction in our amazing (and free) health coach mastermind group. If you are a certified health coach or certified fitness professional, be sure to come join us HERE!
Find a Peer Coach
It’s very helpful to find a trustworthy colleague to team up with as accountability partners. It can feel lonely as a health coach, so having someone that you connect with on a regular basis will help you feel more connected and plugged in. I had a peer coach when I attended IIN and it was extremely helpful and beneficial.
You can find a fellow health coach that is at a similar stage of their business as you are. A peer coach can be a great source of support and accountability. They can help you put some of the foundational pieces into place as well as offer objective feedback when you need it.
Can you think of someone that might be a good fit as a peer coach?
Find a Business Coach
If you need more than just accountability, finding a qualified business coach can be the best investment you make. Not all business coaches are created equal, and they each have their area of specialty. The biggest benefit of having a good business coach is that they can dramatically reduce your level of trial and error and help fast track your success. Look for a business coach that focuses on helping health and fitness professionals, since they’ll know the ins and outs of the business. This means they will have keen insights that other business coaches might not have.
Check with colleagues for recommendations, and speak to two or three business coaches so you can pick the one that is the best fit for you.
Holding yourself accountable, having structure to your business, and making a plan of action to reach your goals are all critical to the growth and success of your business.
What one action can you take this week to put your goals in motion?
Stop by my Facebook page to let me know. I’d love to hear from you!
Remember to join our amazing mastermind group. If you’re a certified health coach (or certified fitness professional) come on over!
See you there!
This week I have an awesome guest post from my friend, and colleague, Amy Lippman. Amy is going to share some of her top tips for giving a successful talk, so you can turn your attendees into paying clients.
When I started health coaching, I was still working full-time in another job. I was eager to leave my 9-5 so I could focus on health coaching, and prove to myself (and others) that “I could do this!”
I used a number of different strategies, but speaking proved to be the fastest and most effective way to get clients.
It wasn’t always glamorous… My first talk was to a group of about 20 people at a local gym (not a fancy one), in their group fitness room.
Speaking doesn’t come naturally to me, and boy was I nervous!
But here’s the great news: Two of my very first clients came from that talk.
I continued to give talks each month, and this was how I attracted at least 50% of my clients.
Where To Give Talks
Ideally, you want to give talks at places that attract the types of clients you want to work with. When I was health coaching, I was primarily interested in targeting women in their 30s who were somewhat healthy and active, but were struggling with weight or energy.
Here are 5 places I targeted:
• Yoga studios
• Pilates studios
• Acupuncture clinic
• Local mother’s club
How to Book Speaking Gigs
I’m more of an introvert, so I have to admit that I always found it intimidating to pick up the phone and cold call a potential group or venue – so I found other methods of reaching out that were just (if not more) effective.
1. Use Networking to Your Advantage
I attended regular networking groups for business owners and at those meetings one of my main goals was to connect with people who might host me as a speaker. I also used networking to meet people who could connect me with other people/places that might be interested in hosting me.
This is how I connected with chiropractors, a large acupuncture clinic, and mother’s clubs where I gave numerous talks.
2. Send a Simple Email
Sometimes it’s as simple as making a list of places you’d like to speak and sending them an email.
Here’s the exact script I used to land several speaking engagements at yoga and pilates studios in the course of one month.
My name is Amy Lippmann. I am a Certified Holistic Health Counselor offering Nutrition workshops. I specialize in helping busy, professional women lose weight naturally.
Do you accept outside speakers? My signature talk is called: “How to Conquer Your Sugar Cravings and Take Back Control of your Diet.”
If so, please let me know…
Super simple, right? This short email worked well because it’s short, to the point, and I made a specific offer.
3. Use Your Personal Connections
While you may not personally know a lot of people who can host you as a speaker, you definitely know people who can introduce you or connect you with places/groups where you can speak.
Who do you know that sees the acupuncturist or takes a spin class? They could make a personal introduction to start the relationship. You’re going to find that you can tap into way more connections than you realize! (And, by-the-way, this introduction can be done by email.)
I booked 2 corporate talks simply by getting referrals from friends.
Turning Attendees Into Paying Clients
If you’re going to put time and energy into giving talks, you want to be sure those talks help you enroll clients into your programs. After all, that’s WHY you’re giving talks, right?
Start with the end goal in mind.
This means, as you start planning, be clear about what you want to happen at the end of the talk.
Do you want more private coaching clients? Or do you want to enroll attendees in an upcoming group program – like a challenge, cleanse, or jumpstart program?
Make your talk content relate to the program you want to promote. And then, at the end of the talk, make a specific time-limited offer.
It sounds simple, but this is one of the rookie mistakes I made in my early days. I made an offer, but it wasn’t super enticing and I didn’t make it time-limited.
If your offer is for a group program that’s starting in a week or two, that will create urgency. You can also sweeten the deal by offering a discount or special bonus they’ll get if they enroll on the spot or within 24 hours.
If you want to enroll attendees into a private coaching program, promote a breakthrough or strategy session at the end. Give that session a dollar value and make the offer time limited. For example: “I have a limited number of openings over the next 2 weeks for a free strategy session call. If you schedule that today before you leave, you’ll be able to grab one of those spots.”
Having a specific, time-sensitive offer (that relates back to your talk topic somehow) is KEY to successfully enrolling new clients. You’ll want to practice this a few times before your event to get comfortable with your own verbiage.
If you’d like to learn exactly how to give talks that get you more clients, and you’d like to have the actual presentations and script to make it a breeze, I have great news.
If you’re like a lot of the coaches I have spoken to, you know that speaking is a good strategy, but you have a lot of questions, such as…
• How should I structure the call or talk?
• How to get people to show up?
• What do I do if no one shows up?
• How to I convert attendees to become paying clients?
You probably have these questions and more. This is why I’ve developed done-for-you speaking kits that you can use to get in front of your ideal audience and potential dream clients.
>> You can find out more about the speaking kits HERE <<
You’ll get everything you need to market, fill and deliver a successful talk! There are different topics from which to choose, so select the one(s) that are of most interest to you, and you’ll be ready to rock your next workshop!
After 5 years as a health coach, Amy Lippmann merged her marketing roots with her passion for wellness by launching her company, Marketing for Health Coaches, where she’s helped thousands of health coaches and nutritionists successfully get clients through speaking, launch online programs, create high-converting websites, and grow their lists.
Do you ever have those days where you feel like you’re busy with your business, but you don’t seem to be making much progress?
Yup…I’ve been there, done that.
Truth is, I still have days like that from time to time, but it’s no longer a regular occurrence and I now know what to do to course correct when needed.
Today, I’m sharing 6 ways to boost your productivity on a daily basis so you can get more accomplished, earn more money and build your business.
1. Know Your Goals
This is #1 in my book. If you don’t know what your goals are, you’re going to be constantly pulled in a million different directions.
Write down your goals on paper and keep it in a visible area in your office or at home. Having your goals in sight will not only remind you that time is precious, but it will also keep you focused. Putting your goals in your smartphone is good too, but you also want to have it somewhere that serves as a constant reminder for you.
Start with writing down your goals for the next 3-6 month, then have a big picture goal of where you want to be in 12 months. What does that look like to you? What is your income goal and what is the impact you want to make for others? Be as specific as possible and include time frames and deadlines.
2. Map It Out
A set of goals with no plan is the same as standing still at the starting line, waiting for something to happen. Designing a path with clear steps and a list of things you’ll need to achieve each goal will make the process a lot easier and smoother. You’ll be surprised at how much more productive you’ll be when you put things in writing and map out your timeline. If you don’t set a due date, things always seem to get pushed aside.
While dreaming “big” is a mantra that has sustained entrepreneurs for ages, it’s also a known fact that every great finish has a humble start. Take some time to imagine where you’d like to be a year from now. Look at where you are today, and start outlining the blueprints of your own path. Meet up with colleagues (locally or online) to share ideas, get feedback and stay on track.
Again, be as specific as possible with your plan. For example, if you plan to do workshops as a client generation strategy, how many workshops can you do per month? Who will help you market your workshops, and where will you hold them? What other strategies appeal to you that will get you in front your ideal audience? Set a date for when this will happen and put it on your calendar to get the ball rolling.
3. Prioritize Projects
In his best-selling book, “7 Habits of Highly Effective People,” Stephen Covey stresses the importance of prioritizing in order to make the best of our time. He divides projects into four categories: urgent, not urgent, important, and not important. As you start mapping out your business, ask these questions about each project:
● Is it urgent or not?
● Is it important or not?
In this scheme, urgent and important projects (i.e., those that will likely cause a greater impact on your business in the long run), will have a higher order of priority than not-so-urgent tasks. When it comes to projects, concentrate your efforts on the things that will yield the quickest results. For example, getting in front of people on a regular basis, and having a great coaching program to offer clients are two important pieces of the puzzle.
As you prioritize projects, also think about the tasks you can outsource so you can focus on the tasks that only you can do. Upwork is a great resource to find virtual assistants and other freelancers on a short-term or long-term basis.
For ideas on what to outsource and how to get started, check out this blog post HERE
4. Schedule Time to Work on Your Business
As an entrepreneur, it’s too easy to not have a work schedule of any kind. but if you don’t block off time to work on your business on a regular basis, how will you ever make money, right? How many hours can you realistically dedicate to your business? What hours work best for you most days?
Be realistic with what you can do right now and what you can juggle. Only you can decide what works for you, but you’ll want to set aside time and mark it on your calendar just like you would important appointments you need to keep.
5. Eliminate Distractions as Much as Possible
Hello, social media! Let’s face it: notifications from social media are distracting and they’re rarely urgent.
I recently disabled ALL social media push notifications and it’s been amazing!!! That’s right…I don’t receive ANY push notifications everrrr.
If you just gasped in disbelief, it’s a good indication that this might be a good thing to for you to do too. We don’t realize how much our little devices can stand in the way of our productivity until we change the way we use them (and no longer allow them to interrupt us on a constant basis).
You’ll be pleasantly surprised at how much more relaxed you feel and how much more uninterrupted time you’ll have.
6. Track Progress, Find What’s Working and Adjust Course as Needed as You Go
The initial phase of building your health coaching business takes a lot of time and effort, but it can be so worth it. Not everything you try is going to be a success, so rather than thinking of it as a failure, consider it a learning experience (I’ve had many of these, believe me!).
Find what works for you, what you truly enjoy the most, and know that it’s okay to change direction when needed. Be aware that you want to avoid being pulled in a million different directions, so choose one or two things to work on at a time (social media platforms, marketing strategies, etc) so you can focus your attention on those things and do then well.
This is another reason why it’s important to invest the time and effort to establish your goals – so you’ll have a better chance of staying on track. I know it takes a little time on the front end, but it’s so worth it!
Be patient and avoid frustration by starting with small steps:
1. Establish simple goals.
2. Determine what resources you need to reach those goals.
3. Set a deadline. Take a few minutes at least once a week to track your progress.
4. Analyze each decision and keep only what works for you.
5. Eliminate distractions when you’re in work mode
And finally… Adjust course when necessary once you determine what is working and what is not working for you.
What helps YOU get more done each day? Let us know!
Need help and support with your business?
Join our FREE Facebook group for certified health coaches where we share ideas, brainstorm and offer support for growing your business.
Hope to see you there!