The Top 5 Story Ideas to Pitch the Media to Get Noticed

The Top 5 Story Ideas to Pitch the Media to Get Noticed

I have a fantastic guest today that I know you are going to love!  I know you probably want to boost your visibility and attract new leads, and one great way to do this is to reach out to the media to get exposure.

Lisa Simone Richards was kind enough to share a few of her insider tips in this post.   We hope you find it helpful!

Here’s Lisa…..

 

As a publicist for health coaches, nutritionists, and wellness entrepreneurs, my clients come to me with one specific goal in mind: to harness the power of publicity to grow their business. Between publicity, marketing, advertising, and social media, there are countless ways to promote your business. In harmony, they all work together beautifully. If I only had to pick one promotional vehicle though, I’ll always choose publicity because it’s a great way to build brand awareness, establish credibility and promote your business for little-to-no cost.

 

If you’ve never dabbled in publicity before (hey, we all start somewhere!), the idea of exactly what story idea to pitch can be daunting, intimidating, and overwhelming. To make it easy, I’ve broken it down into the top five story ideas to pitch the media:

 

 What to Pitch

 

1. How-Tos

Media want to serve their audiences with easily-digestible, actionable content that offers a specific takeaway. Pitching a story along the ideas of:

  • How to create the perfect healthy holiday platter
  • How to master the smoothest smoothie
  • How to bring the tropics home with island-inspired mocktails
  • How to make pizza that won’t make you gain weight

 

You get the idea – teaching the audience how to do something (that ties in with your business of course!) will provide value and encourage them to want to share your tips.

 

2. Lists

There is nothing quite like a list. Easy to scan, easy to digest, and super easy to execute. Some ideas of lists that you can offer up the media as a health coach include:

  • The dirty dozen and the clean fifteen
  • Five ways to hide kale in your kids’ food
  • Top mistakes when starting a new health program
  • 10 ways to avoid food temptation

 

Something that explores an extreme (i.e. best or worst, top mistakes to avoid) can encourage a debate, which is especially entertaining on radio or on TV!

 

3. Trends

Every year every industry lists the upcoming trends – Welltodo shares their ‘Top Wellness Trends’, American College of Sports Medicine shares an annual list of the year’s upcoming ‘Fitness Trends’ – you can take this into your own hands and define the trends, or even better, don’t recreate the wheel – dissect the trends and share your expert opinion on them! Especially if you pitch a story where the trends have been identified by a credible source or body – you can jump in to share your thoughts on where you agree, disagree, and what they may have missed.

 

4. Seasonal

News sources are always looking for a timely hook for their stories. Consider how predictable the news cycle is: holiday eating tips in November/December, weight loss and fitness stories in January, and get ‘bikini ready’ in time for summer. The beauty of working in health and nutrition is that a seasonal angle is always built in when it comes to food: apricots are in season during May, peaches peak in June, comfort foods in fall, and light, no-heat-needed recipes for summer. Knowing that these seasonal food stories will be coming into play, pitching a healthy recipe featuring these items can be a surefire way to nail a media feature (and if you scroll down to the end, I’ll give you the exact script I used to get not one, or two, but THREE of my client’s recipes featured on Canadian Family!).

 

5. Commemorative / Awareness Themes

I love sharing this story idea because It’s. Just. So. Darn. Easy.

 

We touched briefly on timely news stories, and commemorative days/weeks/months make for a built in media opp. (Seriously. Did you know that ‘national split pea soup week’ is the 2nd week of November? There’s a celebration for everything!) To make it easy, here are links to the various food days, weeks, and months of the year:

 

 

Now that we’ve taken the guesswork out of what to pitch, the next question is how to successfully word your pitch? Click here to get a swipe file of the word-for-word pitch I used to land the three of my client’s recipes on Canadian Family. Feel free to tweak it and make it your own!

 

Lisa Simone Richards is a publicity expert for health, fitness and wellness entrepreneurs who want to see themselves and their businesses featured online, in newspapers & magazines, on TV, and on podcasts.

As the creator of Make Media Friends, an online PR school for wellpreneurs and fitpros, she’s here to teach you how to use the power of publicity to get your brand featured in the spotlight.

 

 

P.S. We’ll be chatting about this over in the Health Coach Peer Support Mastermind Group, so be sure to come on over and join us (certified health/wellness/fitness professionals welcome). JOIN US HERE!

 

How To Make Facebook Work For Your Business

How To Make Facebook Work For Your Business

Frustrated with Facebook ads and throwing your money down the drain?  Are you wondering how you can reach YOUR ideal clients without pulling your hair out?

 

Today, I’m honored to have my good friend (and amazing business mentor) Karen Pattock share a free step-by-step training that reveals an often-overlooked, but critical (and free) tool that you are probably missing.  Without the use of this free tool, it’s very likely your Facebook ads will flop (or your results will be less than stellar).

 

Karen is one of my top people to turn to for Facebook marketing, so I knew I HAD to have her as guest to share her wisdom with you.   She went a step further and put together an entire training for you, so read on for more info on that too.

 

Be prepared to be blown away!

 

Here’s Karen…

 

Are you someone that has tried paid advertising on Facebook and once your campaign ended it felt like you flushed your money down the toilet?

 

I’ll be honest… Facebook is making millions of dollars in advertising money from people that don’t see any results.

 

But, I can’t really blame Facebook and neither should you.

 

The truth is there are also thousands of examples of companies and small business owners that are getting amazing results from their advertising efforts on Facebook.

 

The difference between those that are frustrated because they didn’t get results and those that are seeing tremendous results is a simple thing called RESEARCH.

 

Luckily there is a tremendous tool built right into the Facebook platform that allows you to do the research. It’s called ‘Audience Insights’.

 

Audience Insights lets you tap into the kind of research that puts you exactly where your ideal clients are on Facebook.

 

Today, I’m sharing a step-by-step video training that teaches you how to use Audience Insights in your business.

This video ‘how-to’ training breaks down the following:

 

  • What the Audience Insights tool is and why it’s important to your online marketing strategy, (even if you aren’t planning on paid adverting right away)

 

  • A demonstration of the Audience Insights tool inside my Ads Dashboard using three variations of searches: Weight Loss Health Coach, Fitness Professional, and Paleo Diet Health Coach

 

  • How to maximize the results of your research by not only applying it to your paid advertising strategy but also to your day-to-day posting strategy to increase engagement and get more eyes on your offers.

 

I encourage you to first watch the training all the way through to the end. Then watch it a second time and test it for yourself as I walk you through it all step by step.

 

No matter where you are in your business, how successful you’ve been to date, or what your experience has been in the past with Facebook, the information you learn today will be extremely influential in reaching your ideal clients and turning them into paying customers.

 

Watch the training by >> CLICKING HERE. <<

 

 

 

 

 

P.S. WANT TO LEARN MORE ABOUT THE OTHER FREE MARKETING TOOLS ON FACEBOOK?

 

Marketing your business becomes a whole lot easier when you have a system and let’s face it… the inside scoop never hurts.

 

To teach you the ‘inside scoop’ about Facebook marketing and how to set up the free marketing tools offered inside the Facebook platform I am offering a $50.00 discount on my Harness the Power of Facebook Marketing program to you because you’re part of Kathleen’s tribe. 

 

There’s no need to continue to post without being seen by your ideal client.

 

There’s no reason to make offers to grow your email list and all you hear are crickets.

 

And there’s no reason to try to figure it out on your own when I’ve demonstrated how to maximize your exposure on Facebook with the free marketing tools available.

 

To discover more about the program and get access to the $50.00 discount, just >> CLICK HERE <<

 

 

In the spirit of full disclosure, this post includes an affiliate link, which means that I may receive a commission if you decide to make a purchase. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.

Everything You Need to Know to Start Using Facebook Live for Your Health Coaching Business

Everything You Need to Know to Start Using Facebook Live for Your Health Coaching Business

I recently posed a question in my Health Coach Peer Support Group to find out who was interested in learning more about doing Facebook Live for their business.  

 

The response was overwhelming, so I decided to do a live stream inside of the group to share some of what I’ve learned over the past few months. I shared a few tips and strategies for how to get the most out of the platform, and also learn what mistakes to avoid (because I’ve made a few).  

 

You can request to join our awesome group HERE to watch the recording (certified health coaches, nutritionists and certified fitness professionals only). 

What IS Facebook Live anyway?

 

Good question! Facebook Live allows you to broadcast a live streaming video from your Facebook profile, page, or group. The nice thing about Facebook Live is that your video is saved until you decide to delete it (unlike Periscope where your video is deleted after 24 hours). Once your live stream is over, it will be saved and stored under your “Videos” tab for easy access. 

 

NOTE: You can also export your live stream recording to repurpose for other uses (upload to YouTube, trainings, podcast episodes and more).

 

As you may already know, Facebook Live is only available from your smartphone or tablet (not from desktop or laptop, without using 3rd party software). I like to use my iPad since the text on my smartphone is getting a little too small for me, but use whichever one works best for you. When you go to enter a status update on Facebook, one of the options is “Live Video,” and it’s as easy as that. 

 

I’m going to break it down for you in this post, so you can have a flawless and professional live streaming experience to build your audience, your email list, and your business.  

First, let’s start with some of the benefits of using Facebook Live.

 

  • More of your fans and followers will see your live stream because Facebook pushes live video into the newsfeed a lot more than your other posts. (I recently saw a health coach that has just 150 Facebook fans, but her live stream reached over 1,100 within 24 hours – IMPRESSIVE!)

 

  • You get to be seen as an authority or expert in your field.

 

  • People get to know you on a more personal level – when they see you on video, it’s the closest thing to meeting you in person so they can get a sense of your personality.

 

  • You can use it as part of a promotion strategy – before and during a program launch.

 

  • People LOVE video!

 

  • It’s FREE!  

 

I know it can feel a bit scary at first – there’s just something about hitting that “go live” button that can give you major butterflies. But I have some tips that will help with that too, so be sure to read the entire post.

 

The best way to practice live streaming is by creating your own Facebook group to use as your test group. This will be your “lab” where you can try things out, see what you like, and what works for you. You can test the lighting, the sound and your messaging without going live in front of an audience right from the start. This is what I did and it was incredibly helpful! To start a group, just make sure you set it to closed or secret, then you’ll have to add one person before you can open your group (I always nominate my husband for this). Then you are ready to go.

 

It’s important to use Facebook Live mostly for “giving,” and on occasion you can promote a paid program or service. Use the 80/20 rule for guidance (where 80% of the time you are just providing value and/or sending people to a blog post or opt-in, then 20% of the time you can mention a promotion).   

 

Facebook Live can be utilized from your profile page, your business page, and Facebook groups. Today, I’m going to focus mostly on using it for your Facebook business page, but most of the same things can apply to your Facebook group if you have one. 

 

Here we go! Follow these steps and you will be using Facebook Live like a pro in no time:

 

1. Pretend you’re speaking to ONE person – not a room full of people. Imagine there is just one person on the other side of your screen – your ideal client or a good friend. This not only helps you to be more relatable, but it will also help calm your nerves.  

 

2. Know your goal ahead of time. Before you go live, know your end goal. Is your FB Live video for education purposes, and then you will send viewers to one of your blog posts for more information? Maybe you want to send them to an opt-in to build your email list, or perhaps it’s going to be part of an upcoming launch.

 

If you are using live streaming as part of your launch strategy, you can start planting seeds by sharing a little of what will be covered in your program. Then at the end, tell them where to go for more information. Include a url in the comments so there will be a clickable link to make it easy (for example: Click here for your free copy of “XYZ”.)  

 

3. Know your topic ahead of time so you can stay on track and not lose focus. Do you want to teach something, demonstrate something (cooking tips, for example), share an experience, or something else perhaps? Keep notes handy to refer to when needed. I like to keep my notes on my computer screen in Evernote so I can glance over there when needed (Word is also helpful for this).

 

If you’re doing a live Q & A, get questions on the topic ahead of time. You can either use these questions to kick off the live stream, or have them on hand in case your viewers don’t ask questions, then you’ll have some ready to answer.

 

4. When you first go live, tell people what you are going to talk about and introduce yourself. Don’t assume people know who you are. Especially if you repurpose the video for something else, or use it as a Facebook ad later, it’s important that you introduce yourself.

 

5. After you introduce yourself and let people know what you’re going to talk about, ask people to type hello in the comments below or click the like or love emoji so you know they are with you. This makes it more interactive, and if you do this from your FB page, the likes and comments will show up in their friends’ newsfeed, so you may get more people over on your page just from doing that. 

 

6. As you share your content or tips, be sure to smile and look at the camera most of the time. Remember you’re just talking to one person, and when you look at your camera your viewers will feel as though you are talking right to them. Ask a question or two along the way to get feedback in the comments section. Questions like “What do you think about that?” “What questions do you have?” “What’s your biggest challenge with XYZ?”

 

Plan on 5-15 minutes for your first few live streams, then test to see what length of time seems to work the best for you and your audience. If you get a lot of interaction, and you go longer, that’s great too.  

 

7. End with a call to action. I mentioned earlier that it’s important to know your goal ahead of time. This is another place where this comes into play. What action do you want people to take at the end of your broadcast? 

 

 Some ideas include…

  • An invitation to download a free guide or checklist 
  • Joining your free FB group (if you have one)
  • Sign up for your free challenge 
  • Sign up for a program or get on your waiting list
  • Find out more details in one of your blog posts

 

You can also ask people to post questions in the comments, and pick the most relevant ones to answer. Thank people for joining you and let them know you look forward to seeing them next time. 

Tech Tips

 

Don’t get too hung up on the extra tech tools that are out there – you don’t need much at all as you get started. 

 

Consider getting an inexpensive stand for your phone or tablet so you can position it where you want it. You don’t have to get anything fancy to start out so test things and see what you might need. If your lighting isn’t good, there are inexpensive clip-on lights or you can get a diva ring light (all available on Amazon).  

 

Just use what you have first then see if you need anything else to improve the quality. 

A few final tips…

  1. Put a do not disturb sign on your door to prevent people from ringing the bell.
  2. Turn off your home phone.
  3. Put animals away so they don’t disturb you.
  4. If you have young children, have someone there to keep them busy.
  5. Be in a quiet space with the door closed.

With a little practice and planning, you will be on your way to rocking your live streams. Let me know how it goes.

I’m rooting for you!

Join our AMAZING, free mastermind group just for certified health coaches and certified fit pros.

health caoch solutions facebook group

From Workshop to New Clients in 3 Simple Steps

From Workshop to New Clients in 3 Simple Steps

This week I have an awesome guest post from my friend, and colleague, Amy Lippman. Amy is going to share some of her top tips for giving a successful talk, so you can turn your attendees into paying clients.

Here’s Amy…

 

When I started health coaching, I was still working full-time in another job. I was eager to leave my 9-5 so I could focus on health coaching, and prove to myself (and others) that “I could do this!”

I used a number of different strategies, but speaking proved to be the fastest and most effective way to get clients.

It wasn’t always glamorous… My first talk was to a group of about 20 people at a local gym (not a fancy one), in their group fitness room.

Speaking doesn’t come naturally to me, and boy was I nervous!

But here’s the great news: Two of my very first clients came from that talk.

I continued to give talks each month, and this was how I attracted at least 50% of my clients.

Where To Give Talks

Ideally, you want to give talks at places that attract the types of clients you want to work with. When I was health coaching, I was primarily interested in targeting women in their 30s who were somewhat healthy and active, but were struggling with weight or energy.

Here are 5 places I targeted:

• Yoga studios
• Pilates studios
• Gyms
• Acupuncture clinic
• Local mother’s club

How to Book Speaking Gigs

I’m more of an introvert, so I have to admit that I always found it intimidating to pick up the phone and cold call a potential group or venue – so I found other methods of reaching out that were just (if not more) effective.

 

1. Use Networking to Your Advantage

I attended regular networking groups for business owners and at those meetings one of my main goals was to connect with people who might host me as a speaker. I also used networking to meet people who could connect me with other people/places that might be interested in hosting me.

This is how I connected with chiropractors, a large acupuncture clinic, and mother’s clubs where I gave numerous talks.

 

2. Send a Simple Email

Sometimes it’s as simple as making a list of places you’d like to speak and sending them an email.

Here’s the exact script I used to land several speaking engagements at yoga and pilates studios in the course of one month.

Dear xx,

My name is Amy Lippmann. I am a Certified Holistic Health Counselor offering Nutrition workshops. I specialize in helping busy, professional women lose weight naturally.

Do you accept outside speakers? My signature talk is called: “How to Conquer Your Sugar Cravings and Take Back Control of your Diet.”

If so, please let me know…

Warmly,
Amy

Super simple, right? This short email worked well because it’s short, to the point, and I made a specific offer.

 

3. Use Your Personal Connections

While you may not personally know a lot of people who can host you as a speaker, you definitely know people who can introduce you or connect you with places/groups where you can speak.

Who do you know that sees the acupuncturist or takes a spin class? They could make a personal introduction to start the relationship. You’re going to find that you can tap into way more connections than you realize! (And, by-the-way, this introduction can be done by email.)

I booked 2 corporate talks simply by getting referrals from friends.

Turning Attendees Into Paying Clients

If you’re going to put time and energy into giving talks, you want to be sure those talks help you enroll clients into your programs. After all, that’s WHY you’re giving talks, right?

Start with the end goal in mind.

This means, as you start planning, be clear about what you want to happen at the end of the talk.

Do you want more private coaching clients? Or do you want to enroll attendees in an upcoming group program – like a challenge, cleanse, or jumpstart program?

Make your talk content relate to the program you want to promote. And then, at the end of the talk, make a specific time-limited offer.

It sounds simple, but this is one of the rookie mistakes I made in my early days. I made an offer, but it wasn’t super enticing and I didn’t make it time-limited.

If your offer is for a group program that’s starting in a week or two, that will create urgency. You can also sweeten the deal by offering a discount or special bonus they’ll get if they enroll on the spot or within 24 hours.

If you want to enroll attendees into a private coaching program, promote a breakthrough or strategy session at the end. Give that session a dollar value and make the offer time limited. For example: “I have a limited number of openings over the next 2 weeks for a free strategy session call. If you schedule that today before you leave, you’ll be able to grab one of those spots.”

Having a specific, time-sensitive offer (that relates back to your talk topic somehow) is KEY to successfully enrolling new clients.  You’ll want to practice this a few times before your event to get comfortable with your own verbiage.

 

If you’d like to learn exactly how to give talks that get you more clients, and you’d like to have the actual presentations and script to make it a breeze, I have great news.

If you’re like a lot of the coaches I have spoken to, you know that speaking is a good strategy, but you have a lot of questions, such as…

• How should I structure the call or talk?
• How to get people to show up?
• What do I do if no one shows up?
• How to I convert attendees to become paying clients?

You probably have these questions and more. This is why I’ve developed done-for-you speaking kits that you can use to get in front of your ideal audience and potential dream clients.

>> You can find out more about the speaking kits HERE <<

You’ll get everything you need to market, fill and deliver a successful talk!  There are different topics from which to choose, so select the one(s) that are of most interest to you, and you’ll be ready to rock your next workshop!

 

Amy Lippmann

After 5 years as a health coach, Amy Lippmann merged her marketing roots with her passion for wellness by launching her company, Marketing for Health Coaches, where she’s helped thousands of health coaches and nutritionists successfully get clients through speaking, launch online programs, create high-converting websites, and grow their lists.

How to Use a Call to Action to Boost Your Business

How to Use a Call to Action to Boost Your Business

Have you ever felt frustrated that your potential customers aren’t taking action like you want them to? Do you feel like you’re delivering valuable content, posting on social media, but you’re not seeing the results you hoped for? If so, it could be that you need to look at your call to action.

What Is a Call To Action?

 

A call to action is a phrase, or even a paragraph instructing your audience of the action that you want them to take. In order for a call to action to be effective, it must be both specific and actionable. You don’t want to be vague when creating a call to action. Your audience should be crystal clear about the action that you want them to take. You should also make it easy (totally obvious) for them to follow through and take action.

Sometimes a call to action will include a hyperlink within the text of your content. Other times, it may be more effective to insert a clickable button so that it stands out from the rest of the content. No matter how it is designed, it should be clear what action you want your audience to take at a glance.

In order for a call to action to be effective, you also need to be clear about what your audience should expect once they take action. Adding a clear value proposition will not only make your call to action more likely to convert, but will also help set expectations for your audience.

For example, many people fall into the trap of using the phrase “Click Here,” as their call to action. While it may be clear what action you want them to take, it is not compelling, and does not provide a clear value proposition. Your audience has no idea what to expect after they click on the link or button.

A more effective call to action might say, “Download Your Free E-guide.” It still lets your audience know what action you want them to take, while also clearly defining expectations of what they will receive once they take action.

Where to Use a Call to Action

 

There are nearly limitless possibilities of where you can use a call to action. Think of all the various platforms you use to communicate with your audience. Any time you are communicating with your audience, you should have a call to action instructing them in what you want them to do next. Below is a list of places where you may want to include a call to action. While it is not an exhaustive list, it should help you to get started brainstorming.

Blog post

Blog posts are a popular way to deliver valuable content to your audience, and establish yourself as an expert in your field. Use a call to action within your post to link to another related post on your blog. You can also use a call to action to lead people to an opt-in to help grow your email list.

Social media posts

Social media can be a powerful tool in your marketing arsenal if used correctly. Rather than simply posting at random, your posts should all be designed with a purpose. Tell people what to do and why they should do it. An example would be adding a link that states “click here for your free guide” at the end of a post showing why the guide would benefit them.

Opt-ins and landing pages

In many cases, an effective call to action will lead directly to a landing page. The landing page should be set up as part of your sales funnel so that it provides additional information, while only giving one option to move forward. A well designed landing page will have a call to action incorporated into it, leading your audience to take the next step. It should be designed so that it is obvious where they should click to take the next step.

You can also use a call to action to encourage people to receive your opt-in. This will help to grow your email list, while giving your audience access to additional valuable content.

Sales pages

Your sales page should be designed so that it is very obvious how your audience can purchase your products or services. Incorporate a “Buy Now” button in more than one place on your sales page to make it easy for them to make a purchase. You want to include a ‘buy now’ button near the bottom so people don’t have to scroll back up to find it (make it super easy for them to take action).

Videos or live broadcasts

Videos can be an effective marketing tool because they make it easy for people to connect with you on a personal level. At the end of your video, what should people do? Your call to action could be to download a new free guide, or checklist, or it could be to join your private Facebook group, or enroll in your new program. Include both verbal, as well as text instructions on screen to help your audience know what the next steps they should take are.

Improve Your Business with Effective Calls to Action

 

No matter how large or small your business currently is, an effective call to action can help you convert your audience to paying customers. You can use a call to action to grow your business, and effectively move people through your sales funnel. Improve your call to action, and watch your business grow.

 

Come join us!  If you’re a certified health coach, nutritionist or certified fit pro, join us over in our private Facebook group to brainstorm, share ideas, and get support to build your business.

Hope to see you there!

Kathleen

How a Free Challenge Can Bring You New Clients in Less Than 30 Days

How a Free Challenge Can Bring You New Clients in Less Than 30 Days

You may have noticed that challenges are everywhere these days, and for good reason – they can work incredibly well as as a business-building tool!

 

A free challenge can open the gates for people to learn more about you in a no-risk way and see how you may have the solution to their problem.

 

Having an IRRESISTIBLE FREE OFFER to draw people to you is KEY to getting a foundation of raving fans and prospective clients. This can be done in less than 30 days when you have a good plan and a great challenge in place. In this post, I’m going to break things down a bit so you can see the benefits of offering a free online challenge and how it can lead to getting new clients in less than 30 days.

Benefits of Launching a Challenge

 

If you struggle with figuring out a way to get people excited about your services (or even let people know that you exist), a free challenge may be the perfect solution. A free offering like this can help to introduce people to your business without having to overcome the barrier of skepticism and price. Once people are in your challenge, they can experience the benefits of working with you and see that you are the real deal.

 

People who participate in your free challenge are more likely to become paying clients in the future, so don’t underestimate the impact a free program can have on your bottom line.

 

The key to having an effective free program is to lead with value and support. You want to be sure that you are always providing helpful information in your group. Showcase your personality, and let people get to know you a bit. The key to having a successful challenge is to provide daily tips and strategies that are easy to implement, and simple to do.

Build Your Authority

 

A free challenge is a fantastic way to establish yourself as an expert in your field. When you’re helping people solve their problems, you can demonstrate not only your knowledge, but also show that you care about them. When people feel that you want to see them succeed, they are more likely to trust you.

 

An easy way to facilitate you free challenge is to create a Facebook group for the participants. (You want people to sign up via an opt-in page so you get their email address so they can get your daily challenge content too). Once they join, they will have access to not only your support and knowledge, but also the support of fellow participants. Some of the most successful Facebook groups are structured so that they function as a community. You are the leader, but you also want members to interact with, and support each other, not just you.

 

Since Facebook groups don’t face the same organic reach challenges as Facebook fan pages, the people that really want to see the daily posts, won’t miss a thing. Hosting your own Facebook group can position you as an expert, and help to build your authority.

 

Once the challenge ends, you will have a group full of loyal followers. Keep the interaction going even after the challenge is over. Providing consistent value over time will help to build your relationship with your followers, and make it more likely that they will convert to paying clients in the future. Encourage members to invite their friends and coworkers to join your group too. Promote your group regularly to your email subscribers and social media followers.

Build Your Sales Funnel

 

The end goal of any free program should be to convert some of the members to paying clients. In this manner, your free program acts as a step in your sales funnel.  The top of the funnel is when people enter with a free offer like a challenge. The middle is where you offer a low-cost, short-term program. The bottom of your funnel is your premium coaching program or higher-priced, longer-term program.  By providing consistent value over time, and gaining their trust, you keep moving people down the funnel.  People that know, like and trust you are going to want to continue to do business with you, and they will also refer their friends.

 

funnel2

 

At the end of the your challenge (5-7 days is the perfect length of time), you can offer the next step in your sales funnel. This is where you offer a way they can continue their progress and accelerate their results. Once the free program is over, one good option is to lead people into a low-cost group program for 30-days. Keep the price low, so that it makes is a ‘no-risk’ decision and and easy to say “YES” to. This makes it more likely that a greater number of people will join. At the end of the 30 day program, you can lead them to join your intermediate program. Each program you offer should go up in both price and level of support.

 

 

Over time, your programs can build upon one another, so that each program acts as a lead in for the next one. When you think of your programs as a process or a journey, you’ll be able to find ways to offer more than one program to clients and potential clients.

 

Topics for Your Challenge

There are a wide range of themes and topics for any type of challenge, so think about what your audience would enjoy the most. One option is to do a 7-day challenge and touch on one different topic each day that covers a general theme like healthy eating. Think about a fun or compelling title for your challenge to generate interest and enthusiasm.

Some ideas for topics to cover include:

Stocking up on healthy snacks

Staying hydrated

Getting enough sleep

Fitting in time for exercise (even if it’s just 20-30 minutes a day for starters)

You want your daily topics to be easy to implement, and easy to have small wins along the way. This will keep people motivated and ready to take the next step.

 

Build Your Business with a Free Challenge

A free challenge is a great way to kick off and fill a new Facebook group with your ideal audience and future clients. Think of the free challenge as an amazing way to introduce yourself to your target audience in a fun way, and have them get to know, like and trust you in a short period of time. A free challenge is also a great way to breathe new life into an existing group that may have fizzled a bit.

 

I have put together a FREE guide that walks you through setting up your own Facebook group to run your challenge. You’ll discover critical strategies and time-saving tips for kicking off a client-generating Facebook group for your own challenge.

 

>>CLICK HERE << to grab your FREE GUIDE NOW!

How to start a facebook group for your health coaching business

 

 

 

 

 

 

 

 

Want a 7-day challenge that’s already done for you?  Check out the 7-Day Healthy Habits Challenge >> HERE<<  

Save time and money as you get a challenge up and running quickly and easily. I’ve already done all of the work FOR you!

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