If you’re a health coach or nutritionist, you have probably seen many kinds of done-for-you programs out there. These can be used to help build your business, and help your clients. But what exactly are done-for-you programs, and how do you know if they’re right for YOU?
A done-for-you program means that someone else has developed the program and they now offer it to other coaches to use in their business. These types of programs can save you time so that you have more energy to use for getting clients (instead of being stuck behind the computer for hours on end).
Some of the done-for-you program options include:
- 30-Day Jump Start
- Cleanse or detox
- Workshop or webinar
- Complete 6-month health coaching program
- Free challenge to grow your email list and create an online community
In order to determine if a done-for-you (DFY) program is right for you, consider these questions before you purchase.
- Will the program be a good fit for your audience?
- Are you able to customize the program to fit your target audience?
- Do you need a program to offer your clients (or potential clients) and you don’t have the time or desire to do it yourself?
It’s important to note that not all DFY programs are created equal. If you answered yes to those questions and are considering purchasing a DFY program, there a few key points to keep in mind:
Is there a fair and reasonable refund policy? I recommend a 30-Day refund policy. If someone doesn’t offer a refund policy, I would be wary.
Are you able to completely brand the program as your own (without including the creator’s copyright information) and edit the content as you choose? This was extremely important to me as I started my health coaching practice because I wanted to be seen as the expert. I didn’t want to just have handouts that had the school’s copyright on it. Having total flexibility with adding your own spin to it is important so your personality can come through.
Is there support after the sale? Good customer service is critical, and chances are you will have questions as you implement your program. Make sure ahead of time that someone will be available to respond to you in a reasonable timeframe.
Is the content high-quality? This is where the DFY program’s testimonials can be helpful, so be sure to read them. Also, ask your colleagues if they have heard good things about the program developer and the program itself. You don’t want your hard-earned money to go to waste.
When I started as a health coach, what I needed wasn’t available, so I went to work to create it – a comprehensive 12-session coaching program that could be delivered one-on-one or online. I found that once I had the content I needed, I was unstoppable to help people from all over the world.
Once I used the program and saw the great results people were getting, I made the program available for other coaches to use in their practice too.
One question you may be asking about done-for-you program is, “What if someone asks if I created the program from scratch?” It’s rare that anyone will ask you if you developed the program yourself, but in the off chance someone does, you can reply honestly that you collaborated with another health coach to put the program together. This is true since you will be customizing the program and adding your own personality to it.
Teachers do something similar to this where they offer their pre-made lesson plans to their colleagues. It’s a tremendous time saver, and a great way to get more done in less time.
Done-for-you programs provide a template and concrete, duplicatable system for you to get started as a health coach. Once you get practice and build your confidence, you will get a feel for what else your clients may need help with, and you can add to your coaching toolbox too.
When you have the tools and support you need to change lives, you feel more confident, and you feel as though anything really is possible!
You’ve got this! I’m rooting for you!
Speaking of done-for-you content, be sure to grab this fully customizable FREEBIE to build your email list or use as a client handout.
The Busy People’s Guide to Healthy Eating on the Go!
When you were going through your health coach certification program, it may not have dawned on you that you were on your way to becoming a business owner, but BAM…you are now your own boss!
Just like anything else in life, there are pros and cons to being in business for yourself. One of the challenges many coaches face is the accountability factor.
Let’s be honest – it’s just easier to stay at home and not put yourself out there. When there is no one to report to and no one to check in with, “showing up” can be difficult.
I’ve been guilty of doing this. Not showing up in a big enough way, not putting myself out there as much as I should. But putting yourself out there – consistently – is exactly what you need to do if you want to build a successful business.
If you’re struggling with accountability and direction in your business right now, this post will give you the clarity and simple steps you need to get on the right track.
As exciting as it is to start your own business, do not let your own health and well-being take a backseat. Know your priorities. Set aside time to exercise, plan your meals for the week, and anything else you need to do to continue to be a walking billboard for your business.
When I started my business, I knew that I wanted to work part-time, and I wanted as much schedule flexibility as possible. This is why I knew that online coaching would be part of my practice. I did all of my coaching via phone or skype so I could also be location independent. These were things that were very important to me. I was clear that it was a priority to not see clients on the weekends. Since my kids are still young, I prioritized my business plan and goals around being home as much as possible while they are there.
What are your priorities? How can you set up your business to align with the priorities that are most important to you? Remember – you are the boss, which means you get to create what works for you.
Set Your Goals
Your business will only go as far as you project it to go. It’s important to write down your motivations, establish your general goals, and then focus on more specific mini-goals.
Keep your goals visible on a daily basis. I use a dry-erase board on my office wall, and I have a giant wet-erase calendar on the other side of the wall where I map out my plan. This way I have a constant reminder of what I should be working on.
- What do you want to accomplish as a health coach?
- What are your income goals?
- What days/times can you devote to your business?
- What makes your service unique?
- What makes you stand out from other services?
The answer to that last question might be the most important. Your answer will guide you as you begin to market your brand in the health wellness space.
Make a Plan
Setting goals is great – this is your time to dream and envision the future. Now it’s time to PLAN so that you can make your dreams a reality!
To make a plan, ask yourself…
- How many clients do you need to meet your initial income goals?
- Who will you start talking to spread the word about your business?
- How can you get in front of your ideal clients (Can you present workshops, and if so, how often will you do them?)
Each goal, no matter how big or small, needs to have a series of actions that will take you from where you are now to the completion of that specific task.
Your success as a health coach depends on how disciplined you can be to stick with your plan and estimated timeline. Once again, keep in mind that being your own boss means having the right amount of self-determination to start a project, make it grow, and take it to completion.
For more on goal setting, check out this post HERE.
Take Action, Even Though It’s Scary
As you start to map out your goals and your plan, it’s more than likely that you will feel nervous about it (even downright scared!). This is completely normal. Luckily, you’re not alone! There are many programs you can use to help boost your confidence and launch your health coaching practice. You can find a ton of resources like done-for-you programs HERE
Your success as a health coach relies on how well you know yourself, the resources you have, and the time you are willing to invest. In order to lower your level of anxiety right now, next I will share a few pro tips to keep you calm and in control.
Don’t Compare Yourself
This is a common mistake people make. It’s easy to look at others and see their success as something we can’t possibly achieve. You have to remember that they also started at ground zero. Instead of feeling discouraged, find inspiration in the success stories of friends and colleagues who are already thriving in their practice, and use their experience as encouragement.
You can find inspiration and direction in our amazing (and free) health coach mastermind group. If you are a certified health coach or certified fitness professional, be sure to come join us HERE!
Find a Peer Coach
It’s very helpful to find a trustworthy colleague to team up with as accountability partners. It can feel lonely as a health coach, so having someone that you connect with on a regular basis will help you feel more connected and plugged in. I had a peer coach when I attended IIN and it was extremely helpful and beneficial.
You can find a fellow health coach that is at a similar stage of their business as you are. A peer coach can be a great source of support and accountability. They can help you put some of the foundational pieces into place as well as offer objective feedback when you need it.
Can you think of someone that might be a good fit as a peer coach?
Find a Business Coach
If you need more than just accountability, finding a qualified business coach can be the best investment you make. Not all business coaches are created equal, and they each have their area of specialty. The biggest benefit of having a good business coach is that they can dramatically reduce your level of trial and error and help fast track your success. Look for a business coach that focuses on helping health and fitness professionals, since they’ll know the ins and outs of the business. This means they will have keen insights that other business coaches might not have.
Check with colleagues for recommendations, and speak to two or three business coaches so you can pick the one that is the best fit for you.
Holding yourself accountable, having structure to your business, and making a plan of action to reach your goals are all critical to the growth and success of your business.
What one action can you take this week to put your goals in motion?
Stop by my Facebook page to let me know. I’d love to hear from you!
Remember to join our amazing mastermind group. If you’re a certified health coach (or certified fitness professional) come on over!
See you there!
Do you ever have those days where you feel like you’re busy with your business, but you don’t seem to be making much progress?
Yup…I’ve been there, done that.
Truth is, I still have days like that from time to time, but it’s no longer a regular occurrence and I now know what to do to course correct when needed.
Today, I’m sharing 6 ways to boost your productivity on a daily basis so you can get more accomplished, earn more money and build your business.
1. Know Your Goals
This is #1 in my book. If you don’t know what your goals are, you’re going to be constantly pulled in a million different directions.
Write down your goals on paper and keep it in a visible area in your office or at home. Having your goals in sight will not only remind you that time is precious, but it will also keep you focused. Putting your goals in your smartphone is good too, but you also want to have it somewhere that serves as a constant reminder for you.
Start with writing down your goals for the next 3-6 month, then have a big picture goal of where you want to be in 12 months. What does that look like to you? What is your income goal and what is the impact you want to make for others? Be as specific as possible and include time frames and deadlines.
2. Map It Out
A set of goals with no plan is the same as standing still at the starting line, waiting for something to happen. Designing a path with clear steps and a list of things you’ll need to achieve each goal will make the process a lot easier and smoother. You’ll be surprised at how much more productive you’ll be when you put things in writing and map out your timeline. If you don’t set a due date, things always seem to get pushed aside.
While dreaming “big” is a mantra that has sustained entrepreneurs for ages, it’s also a known fact that every great finish has a humble start. Take some time to imagine where you’d like to be a year from now. Look at where you are today, and start outlining the blueprints of your own path. Meet up with colleagues (locally or online) to share ideas, get feedback and stay on track.
Again, be as specific as possible with your plan. For example, if you plan to do workshops as a client generation strategy, how many workshops can you do per month? Who will help you market your workshops, and where will you hold them? What other strategies appeal to you that will get you in front your ideal audience? Set a date for when this will happen and put it on your calendar to get the ball rolling.
3. Prioritize Projects
In his best-selling book, “7 Habits of Highly Effective People,” Stephen Covey stresses the importance of prioritizing in order to make the best of our time. He divides projects into four categories: urgent, not urgent, important, and not important. As you start mapping out your business, ask these questions about each project:
● Is it urgent or not?
● Is it important or not?
In this scheme, urgent and important projects (i.e., those that will likely cause a greater impact on your business in the long run), will have a higher order of priority than not-so-urgent tasks. When it comes to projects, concentrate your efforts on the things that will yield the quickest results. For example, getting in front of people on a regular basis, and having a great coaching program to offer clients are two important pieces of the puzzle.
As you prioritize projects, also think about the tasks you can outsource so you can focus on the tasks that only you can do. Upwork is a great resource to find virtual assistants and other freelancers on a short-term or long-term basis.
For ideas on what to outsource and how to get started, check out this blog post HERE
4. Schedule Time to Work on Your Business
As an entrepreneur, it’s too easy to not have a work schedule of any kind. but if you don’t block off time to work on your business on a regular basis, how will you ever make money, right? How many hours can you realistically dedicate to your business? What hours work best for you most days?
Be realistic with what you can do right now and what you can juggle. Only you can decide what works for you, but you’ll want to set aside time and mark it on your calendar just like you would important appointments you need to keep.
5. Eliminate Distractions as Much as Possible
Hello, social media! Let’s face it: notifications from social media are distracting and they’re rarely urgent.
I recently disabled ALL social media push notifications and it’s been amazing!!! That’s right…I don’t receive ANY push notifications everrrr.
If you just gasped in disbelief, it’s a good indication that this might be a good thing to for you to do too. We don’t realize how much our little devices can stand in the way of our productivity until we change the way we use them (and no longer allow them to interrupt us on a constant basis).
You’ll be pleasantly surprised at how much more relaxed you feel and how much more uninterrupted time you’ll have.
6. Track Progress, Find What’s Working and Adjust Course as Needed as You Go
The initial phase of building your health coaching business takes a lot of time and effort, but it can be so worth it. Not everything you try is going to be a success, so rather than thinking of it as a failure, consider it a learning experience (I’ve had many of these, believe me!).
Find what works for you, what you truly enjoy the most, and know that it’s okay to change direction when needed. Be aware that you want to avoid being pulled in a million different directions, so choose one or two things to work on at a time (social media platforms, marketing strategies, etc) so you can focus your attention on those things and do then well.
This is another reason why it’s important to invest the time and effort to establish your goals – so you’ll have a better chance of staying on track. I know it takes a little time on the front end, but it’s so worth it!
Be patient and avoid frustration by starting with small steps:
1. Establish simple goals.
2. Determine what resources you need to reach those goals.
3. Set a deadline. Take a few minutes at least once a week to track your progress.
4. Analyze each decision and keep only what works for you.
5. Eliminate distractions when you’re in work mode
And finally… Adjust course when necessary once you determine what is working and what is not working for you.
What helps YOU get more done each day? Let us know!
Need help and support with your business?
Join our FREE Facebook group for certified health coaches where we share ideas, brainstorm and offer support for growing your business.
Hope to see you there!
Don’t you just love finding out about great tools and resources that are awesome AND FREE?
In this post, I’m going to share free tools in 4 different categories including Organization, Communicating with Your Audience, Stock Photos, and Creating Gorgeous Images to Share on Social Media. These are all tools that I’m either currently using or have used in the past, so I hope you find them helpful too.
Get ready to take notes, and check them out!
I love to use Trello to keep tasks and projects organized. You can create boards for all different topics. For example I have a board called “Tools and Resources” where I keep a running list of things I know I want to check out, use and/or recommend to people. You know how it is – you think you’ll remember that great website or resource later, but if you’re like me, you forget!
I also have a board that I share with my virtual assistant so I can assign tasks and keep track of the progress. I have over a dozen boards so far and they each serve a different purpose and help me stay more organized.
Trello can be used for so many things, including managing projects, keeping in touch with your VA, assigning tasks, client management, and so much more.
For organizing notes, outlines and other project plans, Evernote is a winner in my book. I love that it syncs across devices, and I use it a lot more than Word these days. The free version will sync across 2 devices, but if you need more, you can upgrade to the paid version.
#2. Communicating With Your Audience
There are several free options for communicating with your your clients, your tribe and your prospects. Here are just a few to consider:
Zoom (similar to Skype, but you can record calls and meetings within the platform) – Free for calls up to 45 minutes (paid plan starts at $14.99 per month). With the paid version, you can also host webinars.
Freeconferencecalling.com – Great for group calls or you can use this for client coaching sessions, and then send them the recording.
Facebook Live – This is a not only a fantastic option for communicating with your Facebook followers, but it’s an easy way to do mini trainings and Q and A’s inside your own Facebook group(s).
#3. Stock Photos
Stock photos are great to use for blog posts, social media posts, eGuides and more, but they can get pretty pricey. If you’re looking to get great images for FREE (that are also copy-right free), check out these 4 sites:
#4. Getting Creative
For quick and easy image quote creations, the WordSwag app is great. You can either use their library of images and backgrounds, or you can upload your own. To find good quotes, you can check out brainyquote and search by theme or topic.
The posts that usually get the most likes, comments and shares on social media are motivational quote images, so be sure to add them into your posting schedule to get more reach and engagement on your page.
Last, but not least, my two favorite photo editing sites are: Picmonkey and Canva. The best news of all is that both of these sites now have apps so that you can create and edit on the go. Pretty sweet!
While I recommend outsourcing what you can so you can focus more on income-generating tasks, sometimes you just need to start with some free tools you can use on your own.
Speaking of FREE resources, be sure to grab your FREE Discovery Session Guide that gives you a step-by-step template (with scripting) so you can turn more of your prospects into paying clients.
Have you had a chance to map out your marketing plan for the year yet? If not, no worries, since I think this will be extremely helpful for you.
If planning out 12 months in advance seems too daunting, you can start with planning the first 4-6 months. A little planning now can make a huge difference in your business – it can also help you stay more focused and make you a lot more productive and profitable. Sounds good, right?
Perhaps you aren’t quite sure how to go about mapping out your marketing plan, and maybe this task has been done ‘on the fly’ up to this point. Today I am going to share the blueprint that I use in my business that will make things a lot easier (and more profitable) for you.
I remember staring at my gigantic ‘At-A-Glance’ wet-erase wall calendar back in December of 2014. This would be my second year in business with Health Coach Solutions. I was excited about the possibilities for the year, but I also had to admit – I didn’t have a strategic plan for setting up my marketing plan. Luckily, up until that point, I had put some good strategies into place, but I was not yet good about planning out a few months in advance – It was more like I was flying by the seat of my pants. 2015 would be different. I had an overall idea of what I wanted to accomplish, and I had written down my goals for the year. Now I just needed to tie it all together and figure out how to make it happen.
As I went to work to fill up my marketing calendar for the year, I was sure to mark off time for vacations (one thing I forgot to do the previous year – whoops! I’m not making that mistake ever again). Then I thought “Okay, so now what?”
As I thought about what my goals were for the year, I knew that providing value was at the top of my list, so I decided to make that a category to include each month. Providing value would be accomplished via avenues such as my blog posts, guest blog posting opportunities, guest speaking, and in my private Facebook groups.
Since growing my email list would be a big focus for me, I knew that list building needed to be one of the categories too. Now things were starting to fall into place.
I also needed to figure out my schedule for special promotions, such as flash sales or new programs during the year. Mapping this out in advance, helped me put the other pieces into place more easily since I could time other projects around launch time. Since launches are usually time consuming, I know that will be my main focus during that time frame.
Another strategy I wanted to focus on was expanding my circle of influence, reaching out to more people that share a similar niche, and exploring new opportunities (guest blog posts, guest speaking, etc.).
The first step of this process is having a clear idea of who your ideal clients are. Once you have that figured out, the rest becomes easier (I will be covering this topic in a post later this month too).
Planning out 2016 has been much easier with this formula, so I want to share it with you because I think it will be extremely helpful, as well as save you time and frustration.
What I came up with was a formula with 4 distinct strategies to focus on each month.
This made it easier for me to plug in what I needed to do, and allowed me to be consistent with my efforts.
- Provide Value – Focus on giving great content, and building your brand
- List building – Grow your audience so you will have more people that want to hear from you
- Promotion – Offer a solution to your audience’s problem(s)
- Networking/Guest Opportunities – Expand your reach, share your expertise
I like to write up my monthly marketing plan in Evernote first, and then transfer it to my giant wall calendar so it’s always in front of me.
Note: Scroll down to get your own marketing planning worksheet that will make this really easy.
Once I implemented this strategy, my entire marketing plan became much clearer and my business grew by leaps and bounds. No more scrambling at the last minute, and wondering what to do next. I knew where I needed to plug in my marketing strategies each month, so this also saved me a lot of wasted time. A marketing plan, implemented consistently, will yield more consistent revenue. Yes, it takes some time to see results, but each month will build on the previous month, and then a ripple effect will start to kick in.
Each month, I made sure to include strategies from the 4 categories listed above. There were months where I wasn’t promoting one of my programs, and I focused more on list building and networking. Another option for this is to create an affiliate program, and have other people promote your programs to their audience at different times of the year. Implementing an affiliate program is a more advanced strategy, but I wanted to mention it because it can be very effective, especially if you have online coaching programs available.
It goes without saying that it’s also important to know who it is that you want to help, so you are sure you are marketing to your ideal client (and not just marketing to the masses). The more specific you are in who you want to help, the more specific you can be with your message, and in turn, the more people will be interested in working with you. I will be covering this topic in great detail later this month too. If you’re one of my subscribers, you will receive an email about it, so be sure you’re one of my VIP’s (just hop over to the side bar and sign up). If you grab the free marketing planner worksheet, you will be on my email list too, so you’ll be all set.
Without a good marketing plan, you will be dramatically limiting the growth of your business, and you will feel like you’re spinning your wheels without making much progress. Take the planner I am providing for you and start putting some ideas into place. I can’t wait to hear what you think!
If you need help with how to set realistic, achievable goals for your business, be sure to check out this post – Foolproof Goal-Setting Tips for a Successful Health Coaching Practice
Stay tuned for my next post where I will be sharing more ideas to help you put all of this into place.
Oh, and don’t forget to grab your free marketing planner worksheet.
You sit down to write your blog post or newsletter, and you realize you have absolutely NO idea what to say.
Does this ever happen to you? It’s not always easy to come up with new ideas to write about, is it?
I have found a simple strategy that has been helpful for me so perhaps you will find it helpful too.
I keep a list of blog post/newsletter ideas in the notes section of my phone (most of my ideas seem to come to me when I’m away from my office).
Be on the lookout for ideas and inspiration daily so when inspiration strikes, you can write it down!
When I’m not sure what to write about, I go to my list.
Your inspiration and ideas can come from:
1. Projects or programs you may be working on right now. Maybe you can share a small sample of an upcoming program, eBook, etc (recipes, workouts, time-saving tips, menu planning ideas, etc.)
2. Something you are struggling with or have struggled with in the past (and then share helpful tips/solutions).
3. The top questions you get from your clients or potential clients (or a topic that came up at a recent coaching session).
4. A popular health/fitness/wellness topic that you put your unique spin on (or share your perspective).
5. A recent favorite discovery. Have you found something that makes your life easier in some way? It could be something as simple as a cool new app or gadget that you love.
6. Your followers, fans, and clients. The best way to find out what your audience wants to know about it to ask them. A great way to do this is to survey your audience (SurveyMonkey.com is a good option for this).
Ideas and inspiration for topics to write about are all around us. By keeping a running list of ideas, you’ll have a library of topic options to turn to when your creative mojo just isn’t flowing.
Make it easy to get started. Grab your FREE customizable 6-week eCoaching series HERE. You’ll have 6 awesome health-focused topics to get you started.
Do you ever hit a writing roadblock too? Let me know what helps you find your best ideas!