BEST OF: 5 Ways to Fill Your Online Challenge

Running free online challenges can be a great way to get new clients because they allow you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge to continue their journey.

We are bringing back a popular episode we did a few months ago where we share 5 ways to fill your online challenge.  Sometimes, not knowing how to get people to join your challenge and/or fear of no one signing up can hold coaches back from getting started, so we are remedying that in this episode.

You’ll discover:

  • What strategy will 10x – 50x your reach right now
  • Where to do your livestreams to reach the most people
  • Which strategy to use to warm up your Instagram followers
  • How to reach beyond your own audience to get in front of new people

If you have plans to run a challenge or you’ve been thinking about it, be sure to tune in. 

Challenges were one of the first strategies I used when I was a new health coach and I loved them because they were fun to do and everyone fed off of the energy of the other members. I found that challenges and online programs were a great fit as an introvert, and I know a lot of other coaches are introverts too.  With my done-for-you challenges for health coaches, I give health coaches everything they need to promote, fill and run their challenge, but if you don’t have one of my done-for-you challenges, this is likely a big question on your mind.

We are sharing 5 free strategies, so you if you aren’t ready to fun Facebook ads just yet, you’ll still have a few great ideas to get started.   

As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because that is what people are asking themselves – “Is this for me and what will I get out of it?”  We recommend you start promoting your challenge about 2 weeks in advance to allow plenty of time to fill it. 

In the following strategies, focus on the problem you know they have and how the challenge will help them with that one specific issue.  You can share little tidbits of what you’ll cover in the challenge, and to learn more, they’ll want to join you. You can also showcase common mistakes people make that relates to your challenge topic and they will learn more about the right way.

  1. Livestreams – Do these on your Facebook page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you which is an important part of the customer journey. 
  2. Reels – Reels are great because as of right now, they get the highest reach on Instagram. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients.  You don’t have to dance to get great reach on Reels – you can just do face to camera, show behind the scenes of what you’re working on or anything that will work for you. 
  3. Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
  4. Email subscribers – Even though one the goals for your challenge is to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you.  I would send 5-7 emails to your current subscribers about it over the 2-week period.
  5. Ask participants to share – Encourage the people who join to share it with their friends.  You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge FB group if that is where you plan to run it.    

Map out in your calendar which strategies you want to use during your 2-week promotion period. If you can, do 2-3 livestreams each week, a few reels and Instagram stories, in addition to emailing your subscribers.

We covered 5 strategies today and if you want 5 more, download my free guide with 10 ways to promote and fill your online challenge.

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