90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

If you want to become more productive and profitable, using 90-Day goal setting framework can help.

When you plan in 90-day chunks of time, it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.

In this episode of The Wellness Business Podcast, we’re sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

In this episode you’ll discover:

  • Why working in 90-day cycles to complete your goals makes you more productive and profitable
  • A sample 12-week project plan for hosting a wellness workshop for client enrollment
  • Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Today we’re going to teach you how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

Okay let’s dive in!

If you’ve ever tried to plan out a year at a time in your business you’ve likely discovered that it’s almost impossible to stay on track for the entire 12-month period.

Things come up and life happens, and once you get off track from your 12-month master plan, it’s can be hard to rally your mindset back to feeling like you’ll accomplish everything you want for that year. Getting off track can happen in month 2, 5, 7. Whenever it happens, it feels like a failure which isn’t good for your productivity or mindset. Believe me I know because that has happened to me lots of times.

The flip side of this is when you work in 90 day cycles you can plan for success milestones in a more reasonable chunk of time.

In each 90-day cycle you’ll focus on…

  • One major revenue goal
  • One brand awareness goal, (summit, challenge, workshop)
  • One list-building goal
  • Social media growth goal, (FB, IG, Groups)
  • Optional: New project goal

In reality, many of these goals will work synergistically. For instance, hosting a workshop can grow your email list while also helping you make sales.

Once you’ve identified your specific goals are in the upcoming quarter you can begin to break each goal down into smaller weekly chunks over the next 12 weeks.

As an example, let’s say that you want to deliver a high-value workshop as a list-building opportunity as a way to sell your program. You’ve scheduled it for week 10 of the 12-week cycle.

Here’s how it might break down in your goal setting plan.

Week 1: Map out tasks and due dates

Week 2: Hire any outside contractors that you’ll need for graphics creation, video editing, etc.

Weeks 3 – 7: Write, develop, create all necessary content, (slide deck, social media graphics, social media posts, promotional emails, bonus content, etc.)

Weeks 8 – 9: Send out promotional emails, deliver stories and live video promoting the workshop, post on social, answer questions your followers have. Week 10 – Deliver the workshop & open cart

Week 11 – Close cart / Welcome new clients

Week 12 – Collect data / Crunch numbers / Analyze information

You can outline each goal that you want to achieve in the next 12 weeks in the exact same way. Many of those items will have sub-tasks but you get the idea.

One of the easiest ways to stay on track with your 90-day goals is to use a project management system that allows you to set due dates. Two of our favorites are Trello and ClickUp. Taking the time to determine tasks and map out due dates is the backbone to reaching your goals and objectives.   

We’d like to challenge you to map out your next goal in this way. Even if you feel like 90 days is too much for you at this time then try 30 days. Break down your goals, and then the tasks for each goal, and then due dates for each task.

We can’t wait to hear how it goes!

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