Writing the Perfect About Me Page
When you think about writing the perfect “About Me” page on your website, you probably think this page should be all about YOU, but that isn’t really the case IF you want to really grab the attention of your ideal clients. Your About Me page should really be more about your potential clients, so they can self identify and think “OMG! YES, this person gets me!”
Since your About Me page is one of the most visited pages on your website, it’s critical that it includes the right elements that will capture visitor’s attention and draw people in to learn more.
On this week’s episode of The Wellness Business Podcast, we’re diving into “The Do’s and Don’ts of Writing Your Website About Me Page”.
The ‘About Me’ Page should include content that confirms your website visitor is in the right place and if done correctly, they will immediately feel like you can help them with their transformation.
In this episode, we talk about…
- Pulling your ideal client in with a story
- Showing website visitors they are in the right place
- Making a personal connection that makes them take the next step
- Turning your about me page to be all about your potential client
- 6 components to an effective about me page
This is a strategic episode that gives you the DO’s and DON’Ts of the perfect About Me Page. You’ll learn how to write the hook, connect with your ideal client’s pain points, and convert them to paying customers.
Get ready for some MAJOR A-ha moments that will be a huge help for you to create your own killer About Me page.
To get you moving in the right direction, my awesome cohost, Karen Pattock has put together a handy “About Me Page Template” that will walk you through this process step by step. To get your hands on it, scroll down to the freebie graphic below.
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Resources and Links mentioned on the show:
Have questions? Post them over in the Health Coach Peer Support Group HERE