How to Identify Your Marketable Ideal Client

How to Identify Your Marketable Ideal Client

How to Identify Your Marketable Ideal Client

If you want to know how to identify your marketable ideal client, you’ll want to tune into this episode of The Wellness Business Podcast. You’ll get the step-by-step framework that will help you narrow this down to one specific and clear statement which will attract the people you want to serve.

In this episode you’ll discover:

  • The easiest and simplest way that you can narrow down your marketable ideal client identity to a single statement, so your marketing message is clear and concise
  • 3 steps you can take to identify your marketable ideal client
  • The 4 possible places your ideal clients can be on their health journey and how to make an intention decision of where you want to show up for them
  • How to choose descriptive words that will resonate with your ideal clients rather than leaving them confused about what you do and how you help

If you’ve wondered how you can identify your marketable ideal client, tune in to learn the exact steps you need to take!

You’ll want to listen to episodes 163 and 164 first, and this episode will bring it all home for you.

Plus, be sure to download The Niche Companion Workbook to get step-by-step instructions for implementing what we teach you in this episode. 

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Do Your Ideal Clients Actually Want Your Help?

Do Your Ideal Clients Actually Want Your Help?

Do Your Ideal Clients Actually Want Your Help?​

If you ever feel like your message and content isn’t resonating with your audience and you only hear crickets chirping when you post on social media, I’m sure you’d like to figure out why, so you can fix it. 

In part 2 of our 3-part series about figuring out your niche, we’re going to share how to go about figuring out if the niche, or ideal client, that you have identified actually wants your help. We want to make sure you are talking to the people who are actively looking for solutions and are willing to invest to achieve their desired outcomes.

Here’s what you’ll learn:

  • How to figure out if the niche, or ideal client, that you have identified actually want your help
  • The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
  • How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
  • 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

If you want to stop wasting your time attracting the wrong clients (or none at all) and have been looking for the sweet spot in your business, then this is the episode you’ve been waiting for!

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

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The Difference Between Your Niche, Marketing Message, and Offer

The Difference Between Your Niche, Marketing Message, and Offer

The difference between Your Niche, Marketing Message, and Offer

Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with.

We know it can be confusing to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we’re breaking it down for you, so you have the information and the steps you need to find your ideal client.

In this episode you’ll discover:

  • The difference between your niche, marketing message and offer
  • The two most common mistakes we see health coaches making when identifying their ideal clients that is preventing them from enrolling clients into their paid programs
  • A simple exercise you can use to determine if the niche you’ve already chosen is clear and concise, (or if the words you are using are leaving your niche up to interpretation)
  • The reason that dialing in on a marketing message that clearly states who you help and the transformation you offer will be a game-changer for your business

If you’ve been wondering how you can nail your niche, then this episode is for you!

Be sure to tune in and find out how you can discover your marketable ideal client with just a few simple steps.

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How Richa Generated $6,000 in Sales with Workshops

How Richa Generated $6,000 in Sales with Workshops

How Richa Generated $6,000 in Sales with Workshops

If you’ve been thinking about doing online workshops to get coaching clients, our special guest, Richa Prasad, is sharing exactly what she did to generate $6,000 in sales with her workshops.

In this episode, Richa is sharing:

  • The exact process she and her partner used by delivering the same wellness workshop over and over to enroll 3 new clients at $2,000 each in a matter of weeks.
  • How they figured out exactly what their audience wanted before they ever purchased a done-for-you wellness workshop so they would hit the ground running with their very first workshop.
  • The success system they have in place that takes their attendee from the workshop to a discovery call to the paid program.
  • Why they are hooked on the workshop client attraction and client enrollment system for their business and how it will work for you too.

If you’ve been wanting to have as much success in your business as Richa and Lucy have in theirs, you’ll want to tune in to this episode to hear their exact process for selecting and delivering the right workshop for their ideal clients so that it leads to more sales in just a matter of weeks!

If you’re excited to use workshops as a way of attracting your dream clients and enrolling them into your programs, be sure to check it out, and you’ll also get a coupon code to save on Karen’s done-for-you workshops (scroll down for the link and code).

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My Process for Troubleshooting a Poorly Performing Facebook Ad

My Process for Troubleshooting a Poorly Performing Facebook Ad

My Process for Troubleshooting a Poorly Performing Facebook Ad

When one of my Facebook ads didn’t work as well as I had expected, I needed to do some troubleshooting to figure out what was wrong. In this episode, I’m sharing what type of ad I was running, what went wrong, and what changes I made.

If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.

I’m in the hot seat to share:

  • What type of ad I was running and how I knew it wasn't working
  • My typical ad budget and conversion costs
  • Even though my lead cost was great, conversions to sales were low
  • What actions I took to correct the problem
  • Stats to be aware of when you run your ads

Facebook ads are an experiment and there are going to be ads that do well and some that don't do well at all. In this episode, we’re sharing what to look for when your ads are not performing well and how to course correct.

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