90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

If you want to become more productive and profitable, using 90-Day goal setting framework can help.

When you plan in 90-day chunks of time, it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.

In this episode of The Wellness Business Podcast, we’re sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

In this episode you’ll discover:

  • Why working in 90-day cycles to complete your goals makes you more productive and profitable
  • A sample 12-week project plan for hosting a wellness workshop for client enrollment
  • Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Today we’re going to teach you how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

Okay let’s dive in!

If you’ve ever tried to plan out a year at a time in your business you’ve likely discovered that it’s almost impossible to stay on track for the entire 12-month period.

Things come up and life happens, and once you get off track from your 12-month master plan, it’s can be hard to rally your mindset back to feeling like you’ll accomplish everything you want for that year. Getting off track can happen in month 2, 5, 7. Whenever it happens, it feels like a failure which isn’t good for your productivity or mindset. Believe me I know because that has happened to me lots of times.

The flip side of this is when you work in 90 day cycles you can plan for success milestones in a more reasonable chunk of time.

In each 90-day cycle you’ll focus on…

  • One major revenue goal
  • One brand awareness goal, (summit, challenge, workshop)
  • One list-building goal
  • Social media growth goal, (FB, IG, Groups)
  • Optional: New project goal

In reality, many of these goals will work synergistically. For instance, hosting a workshop can grow your email list while also helping you make sales.

Once you’ve identified your specific goals are in the upcoming quarter you can begin to break each goal down into smaller weekly chunks over the next 12 weeks.

As an example, let’s say that you want to deliver a high-value workshop as a list-building opportunity as a way to sell your program. You’ve scheduled it for week 10 of the 12-week cycle.

Here’s how it might break down in your goal setting plan.

Week 1: Map out tasks and due dates

Week 2: Hire any outside contractors that you’ll need for graphics creation, video editing, etc.

Weeks 3 – 7: Write, develop, create all necessary content, (slide deck, social media graphics, social media posts, promotional emails, bonus content, etc.)

Weeks 8 – 9: Send out promotional emails, deliver stories and live video promoting the workshop, post on social, answer questions your followers have. Week 10 – Deliver the workshop & open cart

Week 11 – Close cart / Welcome new clients

Week 12 – Collect data / Crunch numbers / Analyze information

You can outline each goal that you want to achieve in the next 12 weeks in the exact same way. Many of those items will have sub-tasks but you get the idea.

One of the easiest ways to stay on track with your 90-day goals is to use a project management system that allows you to set due dates. Two of our favorites are Trello and ClickUp. Taking the time to determine tasks and map out due dates is the backbone to reaching your goals and objectives.   

We’d like to challenge you to map out your next goal in this way. Even if you feel like 90 days is too much for you at this time then try 30 days. Break down your goals, and then the tasks for each goal, and then due dates for each task.

We can’t wait to hear how it goes!

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How To Use Urgency & Scarcity To Sell More Programs

How To Use Urgency & Scarcity To Sell More Programs

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If you want to enroll more clients in your coaching program, adding an element of urgency and scarcity is critical. People need a reason to take action now vs later, and when you add this strategy into your marketing, you’ll see an increase in sales.

In this episode of The Wellness Business Podcast, we’re sharing how to use urgency and scarcity in your next promotion. 

Here’s what you’ll discover:

  • 3 urgency and scarcity options that will increase the number of people enrolling in your paid program
  • The #1 thing you should NEVER do when using this strategy, (because you could lose all future credibility with your followers)
  • The psychological premise behind this strategy and why it works so well

Tune in to this episode to learn how to boost sales during your next promotion.

To help bring this marketing strategy to life, here’s one example.

Let’s say you’re ready to promote a brand-new program that you’ve just created, and you want to add scarcity and urgency to your marketing message to fill your program. You could do this in several different ways. Today we’re going to share three different options with you.

1. Enrollment into your program is only available for a limited amount of time.

Once the open cart period is over then enrollment is closed until the next time you promote. This comes into play when you run programs that have a set start and end date. For this option we recommend a 5-7-day open cart/promotional period. This will give you enough time to promote the benefits of working with you and also to make sure your followers have a clear understanding that once the cart closes, they no longer can join you in the program.

2. You offer an initial pricing discount based on a certain percentage or dollar amount of the regular price point.

Again, this discount would be for a limited amount of time. This strategy is perfect when launching a brand-new program because you can position it more like a beta launch. In a beta launch, one of your main objectives is to collect testimonials at the end of the program so offering a price discount up front with the clarification that this is a ‘one-time offer’ will give you a greater chance of enrolling more people into your program. Gathering testimonials for the next time you promote will give you significant social proof of how working with you can solve their problem. The discount could be anywhere between 25%-50% off depending on what’s included in the program.

3. You limit the number of people into your program.

This strategy appeals to our mindset that we never want to be left out of something amazing. This marketing technique can be extremely effective and has been proven to convert leads into sales over and over again. When you put a cap on the number of people you’ll allow to enroll in your paid program, (this goes for group programs or one-on-one coaching), you’ll find that people take action more quickly because they don’t want to be left out. Quite often, when there are an unlimited number of spots in a program, you’ll find that people procrastinate and wait until the last minute to join the program. However, when there is a cap on the number of people being accepted, you’ll find that people take action more quickly to guarantee their spot. This strategy also helps people who are chronically indecisive, make decisions more quickly.

The one thing that we want to caution you on is that when you use urgency and scarcity as a marketing strategy it’s important to stick to your guns. In other words…

… if the cart closes at midnight on Tuesday then no one gets in after that time.

… if you are offering a discount, then once that discount expires the pricing returns to normal.

… if you have a cap on the number of people that can join, don’t increase that number once it has been reached.

Incorporate some of these strategies into your next promotion and watch what happens!

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The Formula for Pricing Your Health Coaching Programs

The Formula for Pricing Your Health Coaching Programs

The Formula for Pricing Your Health Coaching Programs

If you’re a health coach, you have likely wondered how to price your programs.  This can be tricky because there are several options and delivery methods to consider, and it can keep you stuck in analysis paralysis. Because there isn’t one set answer about how to do this, we wanted to share a formula with you to help you make a plan that you feel good about, so you can check this off your to-do list once and for all.    

The 3-part formula we are sharing in this episode, breaks down the following elements of the pricing puzzle: 

  1. What Your Ideal Client Wants
  2. Your Revenue Goals
  3. Pricing and Program Model Options

Once you have these 3 elements figured out, you will feel more confident about what you are charging and the value you are providing to your clients.

Tune in for plenty of ideas and examples, so you can finalize or update your program pricing.

Grab your FREE Guide and Workbook that will help you with this even more:  The Secrets to Pricing and Packaging Health Coaching Programs that Sell.

It’s important to note that how you price your offerings as a new health coach will change and evolve over time as you get experience and help more people. We covered the issue of increasing your coaching rates on episode 226, so be sure to check that out too, so you know how to update your pricing as you go.

Let’s dive in!

1. Know What Your Ideal Client Wants

The first step to pricing and packaging your coaching programs is to find out what your ideal client wants and needs so you can present the perfect solution. A coaching program that is general or vague will be hard to sell because people are looking for help with a specific issue, goal or challenge.

Here’s what you want to get clear about:

What specific problems or struggles are they facing right now elated to your niche?

How are they feeling about their current situation now, and what outcome or result do they want?

Here are a few ways you can find out your ideal client’s struggles and desires:

  • Survey your audience – doing polls/questions on social media can be a great way to do this.
  • Be observant of what people are posting on social media and in Facebook groups.  You can check out similar social media pages and profiles to see what people are posting, commenting about and asking that relate to your niche.
  • Look at the questions you see or hear the most from your past or current clients.
  • Pay close attention to what people are saying during your discovery calls.
  • Listen to podcasts related to your area of interest and expertise to get some insights about where your potential clients need help.

Now that you have some good insights and information, what do you do with it?   

You will use this information in places such as your sales pages, social media content, blog content, livestreams, recorded video, your promotional emails, etc.  When you can convey that you understand your ideal client and how you can help them, the right people will be drawn to you and they will want to find out more. Using the exact wording and verbiage of your ideal clients is very powerful because they instantly feel like you get them.

2. Know Your Revenue Goals – This is very important, but it’s often overlooked.  If you want to have a business instead of a hobby, being clear on the revenue you want to earn is part of being a business owner.

  • How much income do you want to earn? Be specific so you know what goal you want to achieve.
  • Set short-term and long-term goals (30 days, 90 days, 1 year)
  • Once you know your revenue goals, it will be easier to figure out how you’re going to achieve them, and we’ll be covering more on this in a bit.

Consider how many hours you have each month to dedicate to coaching clients. If you are working a part time or full-time job already, you will have fewer hours to dedicate to your business and that’s totally fine. The key is to figure out how to make it work for you where you are right now.

If your initial goal is to earn $2,000 per month, there are different ways to get there, and here are just a few examples.

  1. 10 one-on-one clients at $200 per month (if you see clients twice per month for 60 minutes, that’s 20 hours of coaching time each month).
  2. 20 one-on-one clients at $100 per month (double the time as the first example). If you see clients twice per month for 60 minutes, that’s 40 hours of coaching each month.
  3. 20 online group members at $100 per month (this format does not involve any one-on-one time with clients, but you could do weekly or bi-weekly livestreams or recorded videos).
  4. 5 one-on-one clients at $200 per month and 10 in an online group program at $100 per month.
  5. A monthly membership/continuity program at $47 per month with 43 members.

So, there are many ways to reach your revenue goals to fit into your life and your preferred way of working with people. Introverts will likely enjoy the online group format the most and introverts will likely crave some one-on-one interaction, so that’s something to keep in mind too.

3. Pricing and Program Model Options

There are several ways to price your coaching programs, and one thing to keep in mind is that the more specific your solution, the more you can charge (one more great reason to go all in on a niche).

Here are a few pricing options:

  • Per session (generally not recommended but if you do this, you want to charge a higher rate for each session vs your other coaching options)
  • Per month (if so, how many sessions per month?)
  • Per package (example: 3 or 6 months)
  • An online group program with a set start/end date that includes your support in a forum such as a FB group
  • An online group membership/continuity program – low monthly fee ($29 – $47) with no set end date – recurring revenue with more people

Online group coaching programs are typically priced one half to two-thirds of your one-on-one program because it takes up less of your time, and people are not receiving individualized attention. Pricing will depend on your niche and what you include in your program (resources, how much support, etc.).

Other things you want to keep in mind as you decide on pricing is incorporating bonuses that can add more value to the program and make it seem like more of a no-brainer decision.

I hope you found these ideas and examples helpful.

I cover this and a few suggestions you can use in my free guide Secrets to Pricing and Packaging Health Coaching Programs that Sell, so be sure to grab that while it’s available. You’ll also learn some of the most common mistakes to avoid when it comes to pricing and packaging your programs, so you know what to do instead.   

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The Simplest Way to Take Your Coaching Programs Online

The Simplest Way to Take Your Coaching Programs Online

The Simplest Way to Take Your Coaching Programs Online

If you are a health coach who wants to take some of your coaching online, you are likely looking for the simplest way to do it.  For most coaches, the biggest hurdle to starting online coaching is the tech stuff, so we are going share a couple of the easiest ways to kick things off.

In this episode, you’ll discover:

  • The two easiest ways to run your online program without the tech overwhelm
  • Two other logistics you’ll need to have in place to help your clients and stay in touch
  • Important mindset shifts that are critical to taking your coaching online

The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this.  Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it.

We have two simple options to share with you today.

OPTION #1: The easiest, most low-tech way is to run your online group program with livestreams or recorded video in a Facebook group. 

This is like hitting the “easy” button because it’s very low tech. You can do live video, or you can record video ahead of time and upload it to your group, along with any resources like PDF handouts, recipes or worksheets.

If you’re going to record the videos, you can use Zoom, then download the video to your computer, and upload it to your group. We think LIVE video is the way to go, so you can answer questions in real time and interact with people, but if you are brand new to video and livestreaming makes you way too nervous, you can upload recorded video and be in the group to answer questions or host a live Q and A via livestream each week or every other week.  Do what works for you and test things as you go. There is never one single right way to run your business, so keep that in mind as you go. You’re going to learn new things each time you run your program, so don’t get hung up on perfection and let that hold you back from getting started.

OPTION #2: Use a platform like Practice Better or Kajabi.

These are a couple of great options for hosting your program because you can house all of the content for your program inside one platform that people can access even if they aren’t on Facebook.  You can incorporate slide decks, PDF downloads and any other resources you want to include.  You can do the same in your FB group too, but if you want to host your program off of social media, Practice Better or Kajabi are great.   There are a lot more choices too, but we don’t want to overwhelm you with options.

We like Practice because it’s specific to health coaches and nutritionists, and it’s less expensive than Kajabi.  You can also use PB with your 1-on-1 coaching clients, so it’s a fantastic all-in-one solution, and it also has a feature that works a lot like a Facebook group if you want that option.  We have an affiliate link where you can start out with a free PB account if you want to test it out with your 1-on-1 clients. You need the paid version to run online programs but with the free version, you can get a feel for how it works with up to 3 clients.

Let’s cover a couple of other things you’ll need to make it easy to take your coaching online:

  • Content for your coaching program – this will be your sessions or modules – this is the information that will help people get a result or outcome (your 30 day, 3- or 6-month program) and any other resources like Karen mentioned such as PDF’s, recipes, worksheets, etc. The content can be in the form of recorded slide decks or face to camera video or a mix of both. For example, you can start out with face to camera to introduce the topic, why it’s important and then go to the slide deck. You can do all of this in Zoom.  If you aren’t sure where to start with creating the actual content for your coaching program, I invite you to check out my Coach with Confidence 6-month health coaching program and when you go to the page, you can download a sample session that will show you what it looks like.
  • The next thing you will need is emails to send to your members that include a welcome email and a weekly email to check in, let them know what you’re covering this week and any calls to action such as posting in the Facebook group. The more you can get people to take action on what they learn in your program, the better their results will be and the better testimonials you will receive.  If you don’t already have an email marketing software that you like, we recommend MailerLite because it’s very user friendly, it has a great free version and it also includes awesome landing page templates that you can use for your freebies and your sales pages if you don’t have a website yet.

So, taking your coaching programs online doesn’t have to be complicated at all, and in fact, it can be very low tech and simple. Simple is your friend when you are starting out because it allows you to take action much sooner than later and people need your help right now. Most people don’t care how they get the information – they just want a solution to their problem – and that’s where you come in.

So, what steps can you take to put this into place sooner than later? Set a date and put the pieces into place, knowing that imperfect action is the way to go.

In my free guide: The Ultimate Guide to Launching a Successful Online Health Coaching Program, I walk you through more steps and resources to make this super easy. It covers pricing, naming your program, ideas for filling your program and MUCH MORE, so be sure to grab that while it’s available.   

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How to Get More Health Coaching Clients

How to Get More Health Coaching Clients

How to Get More Health Coaching Clients

Whether you are a brand-new health coach or you have been at it for a while, you would probably like to know how to get more clients. Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated.

We are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.

If you want to learn more about how to market and grow your wellness business with strategies that work, we invite you to check out our lesson library in the Wellness Business Accelerator.

In this episode, we explain each step and share examples, so you’ll know how to take action. 

STEP 1. Have a marketable ideal client – your niche.

STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve.

STEP 3. Promotion – Invitations to work with you (in a non-salesy way).

One of the biggest questions health coaches have is “How do I get clients?” We asked ourselves the same thing when we finished our health coach certification program too. You’re ready to start helping people, but where do you get clients?

We teach a lot about marketing and client attraction in our Wellness Business Accelerator program.  The lessons we provide are specific to health coaches and wellness business owners, so you aren’t wasting time on strategies that are geared for other industries.

The great news is that you can join right now with our new on-demand learning format.  You can sign up for one or more lessons or save and get the entire lesson library and save 30%.

First, let’s talk about STEP 1: Have a marketable ideal client.

You are probably already aware that your niche is WHO you help and HOW you help them.  Being clear on this will help you stand out, get noticed and attract the RIGHT people – your dream clients. I saw a post from a coach in my Health Coach Biz Support FB group recently, and she said, “It seems that no one is out searching for a health coach” and that is true – they are searching for a solution to the problem they have, and it’s your job to let people know WHO you help and HOW you help them.

People will gladly pay for a specific solution, not general information or “health coaching” per se because most people don’t know what a health coach does.  But when you narrow in on an area where you specialize and you help those people with a particular problem, you become known as the go-to person in that space.

If you are still trying to figure this out, be sure to listen to episode 236 of the podcast where we cover 3 Simple Steps to Nailing Your Niche. We go into great detail on this, and it will be well worth your time to dial this in to help you stand out among thousands and thousands of other health coaches.

STEP 2: Being able to communicate the BENEFITS your program provides is critical too because people need to understand IF and HOW you can help them, so providing the right messaging on this is key. Benefits are what will get people to take action and sign up – NOT the features, such as how many sessions, PDF’s, videos, recipes, etc. People pay for a result and they don’t really care so much about HOW they get it. People don’t get excited about paying for a course or a coaching program – they are investing in what it will do for them.

What specific PROBLEMS do you know your ideal clients have that you help solve through your program? Make a list of 3-5 of them to get started and get the creative juices flowing.   

Think of it this way – When people go through your program or they work with you, what OUTCOME can they expect if they follow your plan?

We covered this in great detail back on episode 247, which is called Increase Client Enrollment by Focusing on this One Thing. If you haven’t listened to that yet, be sure to check it out since we give a lot of examples of benefits and how and where to use them for the best results.   

STEP 3: Promotion – Invitations to work with you. 

This can be a special promotion of an existing program, a launch of a new program or an invite to a discovery call.

This may seem obvious but how often are you promoting your services and

where are you promoting it?  Chances are, you aren’t sharing what you do often enough.

Because we hear this all the time – “I don’t want to seem pushy or come off as being salesy”, it’s easy to go in the opposite direction which means not promoting yourself enough or at all.

There are plenty of ways to promote what you do without being “pushy”.

Here are 7 ideas to get you started. Choose at least one strategy to use each week and watch what happens.

Some of these can be set it and forget it, such as the first one which is….

  1. On your website (with an online calendar like Calendly). Have a clickable button or link on your website home page and “Work with Me” Page that goes to your online scheduler for a discovery call or strategy session (make it easy for your potential client to book a call).
  2. In some of your social media posts and videos (cover a topic related to your niche and the CTA at the end is to book a free call with you or join your group program).   
  3. In your follow-up email sequence after people sign up for your free offer. This can be 5-7 emails people receive over 2-3 weeks, so you stay top of mind while providing helpful information and an invite to take the next step with you.
  4. At the end of your blog posts – include a link to your online calendar.
  5. Email promotion when you are launching a program with a set start date (online group program).
  6. A P.S. at the end of some of your weekly emails.
  7. Share an occasional client success story and the CTA is to book a free call to see how you may be able to help them too or if you’re promoting an online group program, your CTA will be to join that.

People need to see your messaging, promotions and invitations numerous times before they take action, so repetition is important.

How often are you sharing with your audience how they can work with you? Chances are, many of your subscribers and followers don’t know exactly how you can help them or what you do, so make it obvious and make it easy for them to take the next step. Decide which one or two strategies you can start with for now and add more when you can.

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