Writing the Perfect ‘About Me’ Page

Writing the Perfect ‘About Me’ Page

Writing the Perfect About Me Page

When you think about writing the perfect “About Me” page on your website, you probably think this page should be all about YOU, but that isn’t really the case IF you want to really grab the attention of your ideal clients. Your About Me page should really be more about your potential clients, so they can self identify and think “OMG! YES, this person gets me!”     

Since your About Me page is one of the most visited pages on your website, it’s critical that it includes the right elements that will capture visitor’s attention and draw people in to learn more.

On this week’s episode of The Wellness Business Podcast, we’re diving into “The Do’s and Don’ts of Writing Your Website About Me Page”.

The ‘About Me’ Page should include content that confirms your website visitor is in the right place and if done correctly, they will immediately feel like you can help them with their transformation.

In this episode, we talk about…

  • Pulling your ideal client in with a story
  • Showing website visitors they are in the right place
  • Making a personal connection that makes them take the next step
  • Turning your about me page to be all about your potential client
  • 6 components to an effective about me page

This is a strategic episode that gives you the DO’s and DON’Ts of the perfect About Me Page. You’ll learn how to write the hook, connect with your ideal client’s pain points, and convert them to paying customers.

Get ready for some MAJOR A-ha moments that will be a huge help for you to create your own killer About Me page.

To get you moving in the right direction, my awesome cohost, Karen Pattock has put together a handy “About Me Page Template” that will walk you through this process step by step. To get your hands on it, scroll down to the freebie graphic below.

Also, be sure to join me over in the awesome Health Coach Peer Support Facebook Group. We have over 6,000 amazing, like-minded health and wellness entrepreneurs.  Come join us HERE! 

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Mindset Hacks to Improve Your Discovery Call Conversations

Mindset Hacks to Improve Your Discovery Call Conversations

Mindset Hacks to Improve Your Discovery Call Conversations

Whether you’re just starting your health coaching practice or you want to take your business to the next level, these mindset hacks will help you improve your Discovery Call conversations. 

You can know all the right things to do in your business, but unless you have the right mindset, you’ll continue to struggle and feel frustrated about your progress and growth.

If you feel like you’re doing everything right in your business, but you’re still not seeing the results you’d like, you’re going to love this interview with our guest, Leah Kay.

Leah shares the “secret sauce” to building your business that most gurus aren’t teaching you, including:

  • The number one thing that helps business owners get to the next level in their business
  • The common mistakes coaches make during a strategy session or discovery call, and how can they improve
  • The two most important questions to ask yourself to assess where you are, and where you want to go
  • How to gain more confidence selling your programs and services
  • How to strategically plan your year, so you can grow your business

Each level of success or achievement we reach, there is a personal internal shift we need to make, and Leah walks us through how to do this effortlessly while also uncovering what may be holding us back.

Grab Leah’s FREE Conscious Annual Planner – a 22-page PDF strategically crafted to help you jumpstart your year and make more money with a lot less overwhelm.

Resources and Links mentioned on the show:

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Secrets to Outsourcing on a Budget

Secrets to Outsourcing on a Budget

The Secrets To Outsourcing Even If You’re On A Tight Budget

There’s a lot to juggle in your health coaching business, and it’s great to know the secrets to outsourcing on a budget. If you have limited funds for expenses, every dollar counts. 

On this episode of the podcast, Karen and I give you the tools you need to outsource tasks for your business even if you’re on a tight budget. You’ll learn how to create a support system to help manage and balance your business without getting overwhelmed in the process. Just because you can do something, doesn’t mean you should!

Karen and I share why its important to outsource, what to outsource, where to find the right person, and some best practices for hiring good help. Outsourcing allows you to work fewer hours and focus on the tasks you enjoy, and that will bring in more revenue.

In this episode we talk about…

  • What outsourcing is and why it’s important for your business
  • Step by step screening process for hiring
  • How to provide the right information to make sure your task is completed properly
  • The value of off loading menial tasks so you can generate revenue
  • Asking yourself: Is this the best use of my time or should I be delegating?

Resources and Links mentioned on the show:

fiverr.com

upwork.com

99designs.com

thesalescopylab.com

Virtual Freedom by Chris Ducker

For web design:  

wellpreneurwebsites.com

designbyclaudia.com/websites

VA

Kellielynmedia.com

juliennedesjardins.com

Don’t forget to download this week’s free guide: HOW TO USE THE POWER OF FACEBOOK GROUPS TO BUILD YOUR BUSINESS

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

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5 Steps to Create Your Perfect Free Offer

5 Steps to Create Your Perfect Free Offer

How to Create Your Perfect Free Offer

If you want to grow an email list full of ideal clients, you’ll want to know these 5 steps to create your perfect free offer, so you can attract the right people.

On this episode, Karen and I cover exactly how to create the PERFECT free offer that will attract more of your dream clients!

The psychology behind a free offer or lead magnet is going to be very different based upon where your ideal client is on their journey. You get to decide where you want to meet your clients on this journey to begin the conversation. If you “niche down”  you will find which stage your most marketable ideal clients are. From there, you can design your free offers to fit that group, bringing you more leads and more clients. This process will help you to attract your ideal marketable clients and repel those who are never going to buy from you anyway.

In this episode we talk about…

  • The 5 Simple Steps To Create Your Perfect Free Offer
  • The 4 Places Clients Can Be On Their Customer Path (and why it’s critical to know this when  you create your free offer)
  • The Psychology Behind Making Your Free Offer Successful
  • Not Being Being Afraid To “Niche Down”

Resources and Links mentioned on the show:

How To Build an Active Email List: The Wellness Business Podcast Episode 11

The Missing Link – Finding Your Niche: The Wellness Business Podcast Episode 2

FREEBIE:  KARENS’ FREE 5 DAY VIDEO SERIES

For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

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How to Plan a Profitable Year for Your Health Coaching Business

How to Plan a Profitable Year for Your Health Coaching Business

Show Notes

No matter what 2017 looked like for you, this is your chance to plan a profitable year for your health coaching business. I love the new year because it feels like a clean slate – a fresh start!

On this episode of the podcast, Karen and I discuss the secrets behind planning a profitable year for your wellness business! The more intentional you are with your planning now, the smoother things will go for you. We suggest listening to this episode, downloading Kathleen’s free workbook,  The Profitable Business Planning Workbook and then listening again as you work through the planning stages.

When planning, you want to have a snapshot of where you currently are (your past year in review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then begin to set the course for yourself by mapping out how you will get from Point A to Point B!

In this episode we talk about…

  • The 4 Simple Steps To Follow When Planning
  • Setting Your ‘Non-Negotiables’ for the Upcoming Year
  • What You Should Be Planning Out in Detail and Why
  • The 4 Categories to Focus on Each Month that can completely TRANSFORM your business

Resources and Links mentioned on the show:

Be sure to check out The 12 Week (Year) Book

Other Resources:

Hootsuite

Upwork

Virtual Staff Finder

Fiverr

Don’t forget to download this week’s free guide: The Profitable Business Planning Workbook

Other episodes mentioned today: 

The Wellness Business Podcast Episode 18

The Wellness Business Podcast Episode 15

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Show Notes

In this episode, Karen and Kathleen chat with Angie Jones, of Healthy Angie about how using the Facebook Livestream feature has completely changed her business.  Angie discussed her overall strategy, how she prepares, and the added benefits she’s noticed after using Facebook Live.

Angie’s Overall Strategy

  1. Just do it! Don’t be afraid of going live. Your streams don’t have to be perfect, it’s all about being yourself. Worst case scenario, delete it afterwards!
  2. Be consistent when it comes to your live streams. Try and find a day or time each week and stick with it.
  3. Promote it ahead of time. This is when I’ll be live streaming, and this is what I’ll talk about. Promoting it ahead of time lets your followers know when to tune in AND holds you accountable to follow through.
  4. Don’t worry about how many people join in on the live portion of your video.
  5. Repurpose the content! That one video can turn into a weekly email, a weekly blog post, and be shared across various social media pages, keeping your business in your customer’s minds.

How to Prepare:

  1. Know your opening line. You only have a few seconds to capture the attention of a potential customer. Know your opening hook and have it prepared.
  2. Have an outline nearby to guide you. Place any products or props you want to show in the area ahead of time.
  3. Don’t rehearse too much, it’s not about being perfect, but about being you!
  4. Know your closer and your call to action, the ending is just as important as the beginning.,
  5. Remember your video will have two audiences, the live audience and the replay audience. Make yourself accessible to both.

Added Benefits:

  1. Gaining self confidence in who you are and what you stand for.
  2. Client’s reaching out more often via message or email, they have a better feeling for who Angie is now and are more comfortable reaching out to her.
  3. Angie’s email list has more than doubled!

Weekly Action Items:

  1. Download your FREE Facebook Live Stream Checklist.
  2. Take Angie’s lead and create a live stream for your business this week. 

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