The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

If you have ever launched a new program, you know there are plenty of ups and downs. It can be a lot of work and sometimes, the results can fall short of the goals we’ve set. The good news is that each time we launch or promote a paid program, we are receiving data and feedback to help us know how to make changes for the next time.

I do this all the time and I’m always learning and adjusting course as I go. Everyone experiences disappointing launches at some time in their business.

Our guest on The Wellness Business Podcast this week is Lisa Boehm. She recently went all in on her launch and she's here to share some of the lessons she learned, and what she'll do differently next time to make her launch more successful.

In this episode you'll discover:

  • A look behind the scenes of a fellow coach's recent launch including what she spent in Facebook ads, and how much she generated in revenue during her launch
  • Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale
  • Why Lisa believes she lost several sales because and what she’ll do differently next time to fix it
  • Lisa's top five lessons learned from her last launch and how you can apply them to your next promotion

If you’ve been wondering what it’s like to launch a new program or you’re getting ready to re-launch a program, you’ll want to listen in to this episode!

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Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Action to Increase Leads, Sales and Engagement

Did you know that using calls to action can increase leads sales and engagement? 

If you want more people engaging with you on social media, signing up for your free offers and enrolling in your paid programs, knowing how to use calls to action in your content is critical. This comes into play with your social media posts, your videos, emails, blog posts, podcast and more. 

A call to action simply directs people to the next action you want them to take, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.

In this episode, you'll discover: 

  • What a call to action is and why it could be a missing piece of the puzzle for you
  • How to use calls to action in your content and social media posts for better results
  • Examples of effective calls to action you can use right away 
  • How to increase engagement, leads and sales with the right CTA's

Tune in to learn how this simple but effective strategy can make a huge impact in your business.

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Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here's what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, this is a must-listen episode.

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Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

If you want to build excitement for your coaching program while you also get feedback and testimonials for the next time you launch it, testing it with a beta launch is a great way to go. 

A beta program allows you to see if your offer and program resonates with your audience, and you get to test the program content, the delivery method and also the results people are getting. You will use the feedback you receive to make your program even better for next time.

In this episode you’ll discover:

  • Ten specific steps to beta test your first program
  • The magic number of beta testers to have in your group
  • What metrics to measure for success
  • How to get specific feedback from participants
  • Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a twopart series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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