The 6-Part Formula for Growing Your Wellness Business

The 6-Part Formula for Growing Your Wellness Business

The 6-Part Formula for Growing Your Wellness Business

 

Spoiler alert: There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients, it takes work and it takes consistency to see results.  Don’t make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula in order to see progress and success – no matter what.

One of the most common questions I see in my Health Coach Biz Support Facebook group is “What do I need to do to get clients?”  I know it can feel confusing, but the good news is that I have a 6-part formula to share with you for growing your wellness business and when you follow it, you will see results. Your goal is to keep the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.

Think of the customer journey as taking people through these 3 stages:  Awareness -> Connection/Trust -> Conversion (to becoming a client).

Multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.

Let's dive into the 6-part formula for growing your wellness business. If you want a PDF copy of this formula, you can grab it here for free.

 

1. Know WHO it is you want to serve and HOW you help them reach a goal or overcome a problem (be very specific and not general or ‘wish washy’).

Will a 10-year old understand what you do without giving you a blank stare?  If your messaging is something like “I help women find their inner goddess so they can live their best life” – that is an example of being vague and wishy-washy.  You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living without the confusion, so they can prepare delicious meals the whole family will love.” Very specific, right?  For more on figuring out your niche, listen to our 3-part series on this topic on The Wellness Business Podcast where we did a mini-training to help you finally nail this.

 

2. Have a clear solution to their problem (your coaching program).

When you know who it is you help and how you help them, it’s easier to convey that your program is their solution.  Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. In the example I used above about gluten-free living for moms, your program could be called something like “Gluten-Free Made Easy” or “Gluten-Free Jump Start” then add a subtitle that explains who it’s for.  An example of a subtitle for this could be “Your 30-Day Plan to go from OMG to Gluten-Free with Ease.”  Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them.

 

3. Build AWARENESS.  Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer.

Examples of building awareness include options such as:

  • Livestream video
  • Instagram Stories
  • Social media posts
  • Blog posts
  • Guest blog posts
  • Running a 5-7 day challenge
  • Being a guest on podcasts
  • Hosting workshops or webinars
  • Being a guest on online summits or produce your own summit
  • YouTube channel
  • Reach out to potential referral partners

These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.

 

4. GIVE. Share helpful tips and resources and also include stories about your own journey and personal anecdotes that will help people get to know you as a person. See part #3 above for ways to give value and share your message. If you enjoy video, use livestreaming to communicate the value you want to share in the way of 3-5 minute videos where you share 1-2 tips at a time and always have a call to action at the end to either join your Facebook group, sign up for one of your freebies, book a discovery call or whatever action you want people to take next (you can rotate your calls to action).

 

5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.

 

6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above.   Invite people to join your programs and let them know how you can help them.

So, you don’t need to do a million different things, but what you do choose to do must be done consistently, so people get to know you, and you stand out.

What is one thing you can do this week to get started?

Grab a copy of this 6-Part Formula HERE, so you have it as your guide and checklist to refer back to whenever you want.

Have questions?  Come on over and join my FREE Facebook group where we have over 10,000 amazing, like-minded wellness business owners.

Hope to see you there!

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How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

If you’ve ever wondered how you can turn your knowledge into a profitable digital program or course, there is no one better to turn to than one of our business mentors, Amy Porterfield. Amy is an online marketing expert and she’s also our go-to person for all things course creation. 

You probably realize how important it is right now to have at least part of your wellness business online, and if you want to learn more, you are going to love this episode!

In this episode you’ll discover…

  • Why you are already are an expert in your industry and have enough knowledge to create your own digital course right now
  • How to determine the perfect amount of digital course content so you don't overwhelm your clients
  • The best strategies to overcome your fear of technology and sales that have previously sabotaged your success
  • A simple approach to get to the finish line with your course, rather than starting multiple courses but never completing them
  • Three digital course types that make program creation simple, (never wonder if you are including too much or too little information ever again)

If you’ve had questions about creating your own digital course, this is the episode for you. Amy is such a wealth of knowledge and you won’t want to miss what she has to say!

Plus, be sure to check out Amy’s quiz, What’s Your Personal Path to Creating a Profitable Digital Course.” Once you are clear on the type of course you should create you’ll find that things start to fall into place more quickly and the process no longer feels overwhelming or scary.

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How to Identify Your Marketable Ideal Client

How to Identify Your Marketable Ideal Client

How to Identify Your Marketable Ideal Client

If you want to know how to identify your marketable ideal client, you’ll want to tune into this episode of The Wellness Business Podcast. You’ll get the step-by-step framework that will help you narrow this down to one specific and clear statement which will attract the people you want to serve.

In this episode you’ll discover:

  • The easiest and simplest way that you can narrow down your marketable ideal client identity to a single statement, so your marketing message is clear and concise
  • 3 steps you can take to identify your marketable ideal client
  • The 4 possible places your ideal clients can be on their health journey and how to make an intention decision of where you want to show up for them
  • How to choose descriptive words that will resonate with your ideal clients rather than leaving them confused about what you do and how you help

If you’ve wondered how you can identify your marketable ideal client, tune in to learn the exact steps you need to take!

You’ll want to listen to episodes 163 and 164 first, and this episode will bring it all home for you.

Plus, be sure to download The Niche Companion Workbook to get step-by-step instructions for implementing what we teach you in this episode. 

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Do Your Ideal Clients Actually Want Your Help?

Do Your Ideal Clients Actually Want Your Help?

Do Your Ideal Clients Actually Want Your Help?​

If you ever feel like your message and content isn’t resonating with your audience and you only hear crickets chirping when you post on social media, I’m sure you’d like to figure out why, so you can fix it. 

In part 2 of our 3-part series about figuring out your niche, we’re going to share how to go about figuring out if the niche, or ideal client, that you have identified actually wants your help. We want to make sure you are talking to the people who are actively looking for solutions and are willing to invest to achieve their desired outcomes.

Here’s what you’ll learn:

  • How to figure out if the niche, or ideal client, that you have identified actually want your help
  • The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
  • How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
  • 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

If you want to stop wasting your time attracting the wrong clients (or none at all) and have been looking for the sweet spot in your business, then this is the episode you’ve been waiting for!

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

Resources and Links mentioned on the show:

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The Difference Between Your Niche, Marketing Message, and Offer

The Difference Between Your Niche, Marketing Message, and Offer

The difference between Your Niche, Marketing Message, and Offer

Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with.

We know it can be confusing to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we’re breaking it down for you, so you have the information and the steps you need to find your ideal client.

In this episode you’ll discover:

  • The difference between your niche, marketing message and offer
  • The two most common mistakes we see health coaches making when identifying their ideal clients that is preventing them from enrolling clients into their paid programs
  • A simple exercise you can use to determine if the niche you’ve already chosen is clear and concise, (or if the words you are using are leaving your niche up to interpretation)
  • The reason that dialing in on a marketing message that clearly states who you help and the transformation you offer will be a game-changer for your business

If you’ve been wondering how you can nail your niche, then this episode is for you!

Be sure to tune in and find out how you can discover your marketable ideal client with just a few simple steps.

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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