Successfully Building A Health Coaching Business While Working Another Job – Part 2
Many coaches that we talk to believe that they don’t have the money to invest in virtual support but truth be told, you can find help for a lot less than you may think, and it will free up your time to work on more of the income-generating tasks and projects for your business.
We both wish that we would have outsourced things much sooner than we did. It took us quite a while to realize that there are tasks in our own business that anyone can do and there are some that only we can do. If we are focusing on the tasks that only we can do then we are able to make more money because a big portion of those tasks are related to working with paying clients.
Today we’re sharing 3 budget-friendly ways to get virtual support.
Option #1: Project Only Support.
This type of help would be related to a certain project, for example, having a pdf created as a freebie, video editing for your paid program, or graphics created for your next promotion.
Option #2: Promotion Only Support
This type of help would be for a certain period of time. For instance, you bring someone on for a 14-day period during your next launch. They would help you during the hectic periods, (right before, during, and right after the launch). This type of support can be invaluable during a launch period because there are so many moving parts that are happening all at the same time.
Option #3: Pre-Established Number of Hours Each Week/Month
This is an option that offers more consistent help for you and your business but can still be budget friendly when you plan ahead with the tasks and job description of what you want support with. This is a great opportunity to pass along repetitive tasks that need to be done but don’t require that you handling them. It’s also a great way to add accountability and consistency to your business because you have a set schedule with another person.
The top 5 tasks that we recommend outsourcing when you’re first starting out are:
- Blog posts – formatting and uploading to your website
- Social media – scheduling posts, creating graphics
- Uploading and scheduling emails into your email management system
- Client resources – recipes, PDF guides
- Graphics for your website and/or social media
We’re sure your next question is… where do I find virtual support. That’s a great question. We’ve found amazing people through the years using a couple of different resources.
The first one is Fiverr.com. This website is great for finding contractors for one off projects like PDF creation or creating graphics.
The next resource that has served us really well over the last few years is a Facebook group called: Virtual Assistant Savvies. This is an excellent group to find virtual support in every possible area of your business.
You can also try onlinejobs.ph. This is a virtual assistant finder website for help from people who live in the Philippines. You can find people who charge as little as $6 – $8 an hour because the cost of living there is so low.
Oher options include Upwork.com and asking your colleagues for recommendations.
The key to getting great help is to take the time to figure out exactly what you are looking for, (including a task description, number of hours per month, or if it will be periodic help/one-off projects).
Karen has a free download that will help you be successful in hiring virtual support no matter what your needs are. It’s called Outsourcing Like a Pro: 10 Steps to Outsourcing. It will be a valuable resource as you work through this process.
Here’s the thing, when it comes to successfully building your health coaching business while working another job it’s important to realize that there is only so much of your time to go around and while you can build your business at a slower pace, which is fine, it’s still important to pull in virtual support as needed so you can focus on the things that actually get you clients as well as leaving time in your calendar to actually work with clients.
As we wrap up this two-part series, we want to address one more topic that we get asked about all of the time.
How will I know when it’s time to transition my coaching business full-time so I can quit my 9-5.
This is such a great question.
While we can’t give you an exact formula because it’s different for everyone we can give you some parameters to help you make your own decision.
- Decide how much income your business needs to make for you to live the life you want to live. That may require some sacrifices for a while but the decision has to be yours. Once you figure out what that income needs to be you’ll then have a target for your business revenue to make the switch.
- You’ve tested and proven your business model. It’s important that you have some consistency with attracting the right clients as well as testimonials with client successes. Until you’ve built processes and habits into your business routine, (everything we’ve talked about in these two episodes), our recommendation is to not quit your job. Having a proven method that is getting results is a key indicator that you can transition.
- You’re willing and ready. Just because you can go all-in on your coaching business doesn’t mean you’re ready. Having a proven business model, building a cash cushion, and bringing in consistent income are great financial signs that you may be ready to take your business full-time, but that doesn’t mean you’re mentally or emotionally prepared. Wait until you’re ready. If you like your business being a side-hustle and don’t really want to make it your full-time gig then honor that. Trust your gut!
Decide what action you will take based on what we covered part one and part two of this series and see what a difference it makes.