If you’re thinking the 2 essential strategies for success might be taken from a list of things like social media, workshops, webinars, email marketing or blog posts, you would only be partially right. I think we need to back things up just a bit first.
Before you decide to put any plan into action, you want to consider what is going to be sustainable long-term, and I’ll explain why in just a second. I know there are a lot of health coaches that feel like they are spinning their wheels, and not getting much traction in their business. It’s easy to get distracted by what others are doing and then fall into the trap of the comparison game.
Today, I’m going to share 2 of the foundational and essential strategies to keep in mind at all times as you are working to build your business. I promise this will make your life less stressful, more productive and make your business more profitable once you find your groove. So much in our business journey (and in our lives, really) is about testing things to see what works, and what doesn’t work. Newsflash – not everything will work well, but if you keep testing and tweaking to see where adjustments can be made, you’ll see more progress over time.
Whatever you decide to do, be consistent with it. Social media posts, blogging, emails, video, etc. – be consistent with how often you are doing it. You don’t have to do EVERYTHING, but inconsistency will have a negative affect on your brand, your visibility and your sales.
If you are blogging, decide if you can do once a week, every other week or once a month. Once a month, consistently, is better than being really sporadic.
Same thing with emails. You probably know how important it is to build your email list…but it’s also extremely important to stay in touch with people once they join your list. Otherwise, they forget who you are, unsubscribe when you DO email them – AND…worst of all…when you go to launch a program, you hear crickets because people don’t know much about you – or they have forgotten who you are.
Consistency is important with everything in your business. This is why I think it’s better to choose fewer things to do and do them well vs. feeling pulled in a million directions where you feel like you can’t do ANYthing well. That’s not a good feeling, and it sets us up to fail.
Okay…this leads us to
This is a big one too.
I know…We are ALL being bombarded with ‘sparkly objects’ every where we turn. This includes falling into the trap of comparing yourself to others.
When you know what your goals are, and you have a good plan in place, you’ll have an easier time putting your blinders on. One question to ask yourself is “Will this help me reach my goals right now?” If the answer is “No”, then move along. That sparkly object will probably be there later if you decide to come back to it.
Have a million ideas? What I have found to work best for me is when I have an idea, I write it down, and then ask myself if this idea fits into my plan right now. I can’t tell you how many times this has kept me on track (rather than getting me side tracked). If your idea doesn’t fit into your plans right now, that’s okay – write it down and revisit it next time. I keep a folder in Evernote labeled “Future Projects” so I won’t forget about it.
These may seem like simple tips, but I promise, they will have a huge impact on your productivity and profitability.
Be consistent and be selective. Choose the marketing avenues you want to use, and decide how often that will be.
Stay focused on YOUR business and YOUR goals – not anyone else’s. Write down your plan, and the action steps you can take each day or each week to achieve those goals.
Comment below and let me know your thoughts, and let me know what you can be consistent with, or what you plan to focus on in the coming weeks.
OH – and Be sure to join our Uh-MAZING exclusive Facebook group for health coaches. We share ideas, mastermind and have a space to learn, grown and stay motivated. You can find us HERE and request to join (certified health coaches and certified fitness professionals only please).