What to Use for Your Free Vs. Paid Content

What to Use for Your Free Vs. Paid Content

What to Use for Your Free vs. Paid Content

You probably understand the importance of creating relevant content to attract and nurture your audience, but you may be wondering which content should be free and what should be saved for your paid programs. A good content strategy is key to helping you stand out, get noticed and draw the right people to learn more about you.

This is a common question, so we wanted to cover this on the podcast.

In this episode, you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.

Your free content should ultimately lead people to your paid programs, and it’s all part of the customer journey.

Tune in to learn what you can use for your free content that will attract your ideal clients.

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How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

If you want to have your content seen by more people, so you can attract more health coaching clients, repurposing your content is key. This means you create one piece of content, and you use it in multiple ways.

The good news is that it’s not complicated, and here’s the thing…

People like to consume content in different forms, and that’s why it’s important to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time. 

BONUS: You are creating a lot less new content this way, and it’s being seen in more places. 

On this week’s episode of The Wellness Business Podcast, we’re sharing 5 Simple Ways to Repurpose Your Content to Reach More People.

In this episode you'll discover…

  • Our 5 unique ways to repurpose content every week to reach more people
  • An example of how to repurpose one blog post into 4 types of content in a tenth of the time it would take you to create new content
  • How to repurpose content specifically to build your email list so that it’s actually performing double duty in your business

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so repurposing your content in different ways is one of the best strategies to attract more clients.

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Easy Ways to Repurpose Your Content to Reach More People and Save Time

Easy Ways to Repurpose Your Content to Reach More People and Save Time

Easy Ways to Repurpose Your Content to Reach More People and Save Time

Coming up with content on a regular basis can be challenging, so finding easy ways to repurpose your content will allow you to reach more people and help you save time.

One piece of content can be used multiple ways, which means you can share your knowledge in different formats which means you can reach more people because they will consume your content in the medium of their choice (audio, video, written, etc.).

In this episode, we’re going all in on:

  • What content marketing is and the most common ways to share content
  • 5 unique ways to reuse content every week to reach more people
  • Specific examples of how to repurpose 4 types of content from one blog post
  • How to repurpose content to build your email list

To become known, people need to be able to learn from you and connect with you, so sharing content is one of the best ways to attract more clients.

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How To Attract Clients with Your Story

How To Attract Clients with Your Story

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them.  This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don't sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.”  He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore.  Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

  • Why you need to nail your story brand to attract your ideal clients
  • Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework, including…
    • Principle #1: A Character
    • Principle #2: Has a Problem
    • Principle #3: And Meets a Guide
    • Principle #4: Who Gives Them a Plan
    • Principle #5: And Calls Them to Action
    • Principle #6: That Helps Them to Avoid Failure
    • Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

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How to Use Blog Post Roundups to Build Your Brand and Your Email List

How to Use Blog Post Roundups to Build Your Brand and Your Email List

How to Use Blog Post Roundups to Build Your Brand and Your Email List

If you want to reach a lot of people and get an influx of people reading your blog while also growing your email list, hosting a blog post roundup is one of the easiest ways to do it.

In this episode of The Wellness Business Podcast, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.

During the week that my recent blog post roundup went live, my website traffic increased by 117% and I had a big boost in opt-ins! I’m sharing the scoop with you, so you know exactly how to do it too.

In this episode, you’ll learn our 3-step process for creating captivating blog post roundups, plus…

  • How to use blog post roundups to be seen as a leader and influencer in your niche
  • How to decide on a topic that your audience will actually be interested in
  • What to include in your roundup and how to structure it, (we have some juicy examples for you too!)
  • How to find and choose the perfect contributors who will resonate with your audience
  • What you need to do to get as many eyes on your post as possible

If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!

Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!

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Do You Need a Website or a Blog?

Do You Need a Website or a Blog?

Do You Need a Website or a Blog?

Today we’re answering your questions including you need a website or blog, how to repurpose your content and more.  We love doing Ask Us Anything episodes.

Here are the questions we’re answering in this episode:

  • Do you need a website and/or a blog?
  • Should you build an email list even if you coach in-person clients and how to do it effectively
  • How to repurpose your paid content into free resources for your potential clients (to build trust and grow your email list)
  • How to manage your time and build your wellness business even when you have a full-time job

Listen in and let us know what you think!

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