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Book – Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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How To Attract Clients with Your Story

by Kathleen LeGrys | Nov 4, 2019

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them. This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.” He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore. Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

Why you need to nail your story brand to attract your ideal clients
Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
The Simple Story Brand 7 Framework, including…
- Principle #1: A Character
- Principle #2: Has a Problem
- Principle #3: And Meets a Guide
- Principle #4: Who Gives Them a Plan
- Principle #5: And Calls Them to Action
- Principle #6: That Helps Them to Avoid Failure
- Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

Resources and Links mentioned on the show:

Freebie – Story Brand 7 Framework Resource Guide

Links to Resources:

Freebie: 2 Expert Blog Roundup Email Invitation Templates

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How to Use Blog Post Roundups to Build Your Brand and Your Email List

by Kathleen LeGrys | Sep 23, 2019

How to Use Blog Post Roundups to Build Your Brand and Your Email List

If you want to reach a lot of people and get an influx of people reading your blog while also growing your email list, hosting a blog post roundup is one of the easiest ways to do it.

In this episode of The Wellness Business Podcast, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.

During the week that my recent blog post roundup went live, my website traffic increased by 117% and I had a big boost in opt-ins! I’m sharing the scoop with you, so you know exactly how to do it too.

In this episode, you’ll learn our 3-step process for creating captivating blog post roundups, plus…

How to use blog post roundups to be seen as a leader and influencer in your niche
How to decide on a topic that your audience will actually be interested in
What to include in your roundup and how to structure it, (we have some juicy examples for you too!)
How to find and choose the perfect contributors who will resonate with your audience
What you need to do to get as many eyes on your post as possible

If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!

Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!

Resources and Links mentioned on the show:

Links mentioned on the show:

Kathleen’s blog round up

Hautestock

Pexels

Pixabay

Links to Resources:

Karen’s done-for-you workshops

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Do You Need a Website or a Blog?

by Kathleen LeGrys | Jul 1, 2019

Do You Need a Website or a Blog?

Today we’re answering your questions including you need a website or blog, how to repurpose your content and more. We love doing Ask Us Anything episodes.

Here are the questions we’re answering in this episode:

Do you need a website and/or a blog?
Should you build an email list even if you coach in-person clients and how to do it effectively
How to repurpose your paid content into free resources for your potential clients (to build trust and grow your email list)
How to manage your time and build your wellness business even when you have a full-time job

Listen in and let us know what you think!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

The Wellness Business Insider’s Club

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Your Content to Warm up Your Email Subscribers

by Kathleen LeGrys | Apr 2, 2019

How to Use Your Content to Warm up Your Email Subscribers

There are a number of ways you can use your content to warm up your email subscribers. Why is this important? The people who know you are the ones who will end up being your clients – they won’t be signing up with total strangers they know nothing about. This is why building rapport and relationships through email is critical to having a profitable business. BTW…Email marketing is not dead in 2019. It’s still at top driver of revenue for most businesses, and when you put it into place the right way, it will change your business!

This process starts with your content and we’re going to give you some great examples you can model, and also share some of our top time-saving tips to create more content.

In this episode, we talk about…

3 types of nurturing content that will help warm up your audience
The importance of being intentional with your content and using your own style
The value and importance of repurposing content
Common questions and suggestions regarding content for your blog, website, and social media

Listen in to see how to put this important strategy into place for your business

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

JOIN The Wellness Business Insider’s Club!

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Ways to Boost Your Email List Building Efforts

by Kathleen LeGrys | Feb 5, 2019

5 Ways to Boost Your Email List Building Efforts

Email marketing is alive and well in 2019 and it’s still the number one driver of revenue for many successful businesses. It can sometimes feel like an uphill battle though when it comes to getting people to subscribe.

Today we’re addressing 5 simple ways to help boost your email list building efforts.

In this episode, we talk about…

What a free offer entails and how to create one that’s irresistible.
How to offer enough value to get prospects to opt-in
How often should you be emailing your subscribers?
Do you need people to visit your website in order to grow your email list?
How to create content to build your email list
Time saving tips for content creation

You know we like to keep things as simple (and effective) as possible, so listen in and get ready to grow your email list!

Resources and Links mentioned on the show:

Aweber (affiliate link)

LeadPages (affiliate link)

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.