The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

If you’re still wondering if choosing a niche is important, this episode will give you the answer.

Our guest, Mark Mohammadpour, shares the power of niching down and how it led him to a 5-figure corporate wellness contract where he gets to work with his ideal clients and grow a business he loves.

We have known Mark for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.

During this interview, Mark shares how he:

  • Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way)
  • Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed
  • Has been invited to speak at local and national events
  • Has adapted his business due to the pandemic, while people shifted to working at home
  • Tapped into his existing network of people to help grow his business
  • Overcame some mindset shifts about pricing his programs (spoiler alert: He has increased his rates from 3 to 5 figures)

As you’ll hear, when Mark nailed his niche, his business skyrocketed.

If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!

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The Power or Niching Down and Landing a 5-Figure Contract

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

No matter where you are in your journey with your coaching practice, your goals likely include building a profitable business, but what you may not know is that you are likely leaving money on the table.

One of the issues Karen Pattock and I see a lot is coaches who are eager and excited to help people, but they quickly feel frustrated when they feel like their message is falling flat with their audience.  This means they hear crickets on social media and people are not enrolling in their paid programs. 

It’s been our experience that the coaches who are struggling the most to get clients fall into one of these 3 categories.

  1. They believe they are experienced and knowledgeable in many areas of health and wellness, so they believe they are doing themselves a disservice if they narrow their focus down to just one.
  1. They believe that a more general practice that speaks to health and wellness as a whole, rather than narrowing down to one niche, is a recipe for greater profit.
  1. They believe that they don’t have enough knowledge in any one area to be known as an ‘expert’ so they live in a space of imposter syndrome which prevents them from choosing a niche to become known for one thing.

What we’ve learned by working with thousands of coaches and wellness business owners over the years is that each one of these areas leads to you leaving money on the table. In other words, you aren’t nearly as profitable as you want to be not because of a lack of potential clients but rather a lack of clarity of who and how you serve.

When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.

In this episode of The Wellness Business Podcast, you'll discover:

  • The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment)
  • How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point of view
  • The #1 reason you're leaving money on the table in your wellness business and what you can do to correct it

BTW, be sure to grab your spot for our BRAND-NEW Live Training called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

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How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How do you start a new Facebook business page that attracts your ideal clients and gets more followers?

If you are just starting out building your Facebook page, you are likely asking yourself this very question. Two coaches recently were recently wondering how to do this, so we decided to cover our answers and perspectives in this episode.

In this episode, you’ll discover:

  • The difference between a FB business page and personal profile page when it comes to promoting your business, (these pages are not created equal)
  • 3 things to consider when posting on Facebook to attract new likes and followers, that will ultimately keep you out of Facebook jail and help you grow more quickly
  • 5 quick tips to quickly get momentum on your new Facebook page

This episode will also help you if you’ve had your Facebook page for a while and you need some ideas about how to attract more of the right people.

Tune in to find out our tips and recommendations to save you time get better results.

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Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Whether you’re a new health coach or a coach who has been at it for a while, but you’re not seeing the growth you want, there are two important factors that are key to successfully marketing your business.

This is a common struggle for many coaches, so if you’re experiencing the same thing, keep reading because this can transform your marketing message and your results.

Here are the two secrets:

  1. Know WHO it is you help and HOW you help them
  2. Identify the main ways you will attract your ideal clients and grow your email list

 

There are thousands and thousands of health coaches out there, and that’s why it’s critical to figure out who YOU specifically want to help because it’s the only way you can stand out in a sea of other health coaches.   

Also, it’s the only way to know how to position your paid programs, so the right people are excited to enroll.  Your goal is not to be a health coach for EVERYONE – you want to become the go-to health coach for a certain group of people, so you are seen as the expert in that certain area.

If your messaging is something like “I help women have more energy, so they can live their best life.” what does that mean?  It’s not tangible or measurable and it’s way too general. Are these women in their 20’s who just had a baby and they’re exhausted? Are these menopausal women who have adrenal fatigue?  Helping women have more energy so they can live their best life isn’t something they are saying to themselves or actively searching for on Google or Facebook. People will pay for a solution to a particular problem, issue, struggle, or goal they want to reach, so the more specific you can be, the better.

NOTE: If you are not addressing a problem and a solution, no matter how great your program is, you are going to struggle to get clients, so this is super important.

Let’s look at another example:I help women with celiac disease transition to a gluten-free diet with ease, so they can feel confident preparing food for themselves and their family without worrying about cross-contamination.”

Or

“I help men with diabetes manage their blood sugar through a whole food diet, so they can enjoy delicious food without feeling deprived.”

And one more…

“I help women lose weight and gain muscle through a ketogenic diet and strength training in 30 minutes or less a day, so they don’t have to spend hours at the gym to get the body they want.”

Do you see the difference in the clarity of the messaging in these 3 examples?

With these examples, there is a specific problem and a solution and the way it’s done. 

I help ________________(who do you help? men/women/moms/entrepreneurs/ people, etc)  ____________________(what is the outcome – what do you help them with), so they can _______________(benefit/desired outcome). 

Jot down the template above and brainstorm some ideas. 

 

This can take some time and we did a 3-part series all about this on The Wellness Business Podcast on episodes 163, 164, and 165, so be sure to check those out. Super helpful with more examples and ideas on figuring out your niche and your messaging. 

So, secret #1 – Know who you help and how, so you can stand out. You want to repel some people and have them think you aren’t for them – because you aren’t for everyone.

If you have Hashimoto’s, are you going to look for a general doctor, or are you doing to look for a specialist?  It’s the same for health coaches.

Secret #2 is to identify the main ways you will attract your ideal clients and grow your email list.

You don’t need to be everywhere.  Pick two platforms where your ideal clients are hanging out and go all in as much as you can.

Video is key – livestreams are best, but recorded video has benefits too if you aren’t ready for live video.

I’m on Facebook and Instagram, so those are my two main platforms.

I do livestreams on my page once a week and I do a longer training in my FB group once a month. That works for me, so do what works for you, so you can be consistent. The more video you do, the more momentum you will build. 

The key is to make sure you include a call to action in the video for people to take a next step such as join your Facebook group, read a blog post on the topic, listen to one of your podcast episodes or sign up for one of your freebies.

You can also get in front of new people by leveraging other people’s audiences by being a guest on podcasts, livestreams, and/or doing guest blog posts. Who do you know in a complementary niche whose audience could benefit from learning from you?  Make a list. Brainstorm.  Be open to ideas and seeking out people.

If you’re a health coach, maybe you know a fitness trainer with a blog or a podcast and you could offer to share tips on something related to how you help your clients.  This gets you in front of a brand-new audience and you have instant social proof since you are the guest on the blog or podcast.

Growing your email list should always be a top priority because the more ideal clients you have who have subscribed to your weekly content, the more people you’ll have enrolling in your paid programs and offers when you open enrollment.

So, there you go…

Two Secrets to Successfully Marketing Your Business as a Health Coach, include: 

  1. Know who it is you help and who you want to attract – your ideal client
  2. Identify the main ways you will attract your ideal clients and grow your email list

Keep it as simple as possible and focus more on the quality of your content rather than worrying about posting every day.  Quality content will get more engagement, shares, and interest in what you have to offer.

You can do this. I'm rooting for you!

Kathleen

Marketing Your Business When You’re a New Health Coach

Marketing Your Business When You’re a New Health Coach

Marketing Your Business When You're a New Health Coach

If you’re a new health coach, one of your top questions is likely about marketing your business and how to get the word out about what you do.

Because this is a common and important question, we wanted to share some ideas with you on this episode of The Wellness Business Podcast.

Here’s what you’ll discover:

  • The 5 most important marketing questions you should answer as a brand-new health coach
  • What we would do if we were starting over as a new coach to attract our ideal clients and convert them into paying clients
  • Our best recommendation to create a business that has as many rinse-and-repeat elements as possible to simplify your daily task list
  • The differences between starting a health coaching practice now vs. when we started back in 2012

This episode will to give you some strategic and timely ideas, and help you focus on the methods that will actually get you clients.

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