Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

If you’ve done any webinars yet, or if you plan to do them, you know there are a lot of moving parts, so in this episode I’m giving you a behind-the-scenes look of my recent webinar launch in hopes that it will help you.

Not everything went as planned or as expected, so you’ll be able to find out what went well, and what didn’t go well, so you can apply these lessons to your next webinar (or program) launch.

I’m sharing:

  • How I filled my webinar (what promotion strategies I used) with over 700 registrants
  • How long I promoted it and how many emails were sent
  • Results from the webinar
  • What did not go nearly as well as planned
  • What valuable lessons I learned for next time
  • How my Facebook ads went and who I targeted
  • What lesson I almost learned the hard way (that would have cut my sales in half)

Hit play to learn all about the good, the bad, and the ugly of my recent webinar launch!

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3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

Did you know that one of the fastest ways to grab the attention of your ideal clients on Instagram is with your bio?  You only have 150 characters to relay what you do in a way that will capture the attention of prospects and lead them to find out more.  When your followers see your posts or they check you out because you’ve followed them or sent them a DM, your bio is going to determine if they follow you back (or not) and take the next step.

Because we know how important your Instagram bio is (it’s like your mini business card, only better), we did Instagram bio audits for some of our members of the Wellness Business Insider’s Club and since they found it so valuable, we decided to share it with you!

Here’s what you’ll discover:

  • The 3 components you must include in your Instagram bio to attract your ideal clients
  • How to expertly craft an Instagram bio that converts
  • The importance of a bio that has simple, clear and concise messaging with a specific call to action
  • …plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients from your Instagram efforts, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

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Why You Aren’t Getting More Coaching Clients

Why You Aren’t Getting More Coaching Clients

Why You Aren’t Getting More Coaching Clients

If you aren’t getting as many coaching clients as you would like, there are 5 common reasons, and we’re breaking them down on this episode of The Wellness Business Podcast.

The health coaches who are consistently getting new clients each month are using a few very simple strategies. They have a specific offer/solution and they focus on doing fewer things and go all in on them.

After listening to this episode, you’ll know:

  • How to narrow down your offer so that you’re crystal clear about what you’re offering and the solution and transformation you provide (if you don’t have this in place, you’re truly limiting the number of clients you attract)
  • How/where to get in front of the right people so that your marketing message is heard by your ideal clients!
  • How to be consistent and show up regularly without it taking over your time and life
  • How to create a simple way for potential clients to take action and book a call with you

If you aren’t getting the number of new clients you would like to have or you’re not yet earning close to what you want to make, you’re going to love this episode, so hit play and tune in!

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How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

If you’ve been wondering how to boost your social media engagement while you stand out and attract the right clients, this episode is for you.

Our guest this week is our amazing friend and colleague, Alicia Streger, who shares 9 types of social media posts that get the best engagement.

Alicia breaks it all down and gives examples of each one of these types of posts.

  1. Facebook Lives
  2. Engaging questions
  3. Inspirational stories that people can relate to
  4. Viral videos (Alicia gives examples of how this works)
  5. Tips or share-worthy quotes; Memes
  6. Research posts sharing current information or new studies
  7. Lead magnet posts to share your freebie and grow your list
  8. Puzzles, polls and activities
  9. Holiday posts
  10. BONUS: Case studies – inspirational, testimonials, before and after photos

Alicia also shares the two MUST-KNOW rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions BEFORE you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

Don’t forget to grab your FREE 30-Day Social Media Content Planning Calendar so you can map out your social media posts quickly and easily.

Want social media posts that are all done for you?

Check out Alicia’s Content and Social Media Club program.

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How to Use Blog Post Roundups to Build Your Brand and Your Email List

How to Use Blog Post Roundups to Build Your Brand and Your Email List

How to Use Blog Post Roundups to Build Your Brand and Your Email List

If you want to reach a lot of people and get an influx of people reading your blog while also growing your email list, hosting a blog post roundup is one of the easiest ways to do it.

In this episode of The Wellness Business Podcast, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.

During the week that my recent blog post roundup went live, my website traffic increased by 117% and I had a big boost in opt-ins! I’m sharing the scoop with you, so you know exactly how to do it too.

In this episode, you’ll learn our 3-step process for creating captivating blog post roundups, plus…

  • How to use blog post roundups to be seen as a leader and influencer in your niche
  • How to decide on a topic that your audience will actually be interested in
  • What to include in your roundup and how to structure it, (we have some juicy examples for you too!)
  • How to find and choose the perfect contributors who will resonate with your audience
  • What you need to do to get as many eyes on your post as possible

If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!

Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!

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How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

If you want to know how to come up with an irresistible topic for your coaching program, this is must-listen episode.

We’re honored to have Amy Porterfield as our guest to share her expertise with us about this. Karen and I have been following Amy for years, have taken some of her courses and have met her at live events, so it’s an honor to have her on the show.

In this episode, Amy walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic.

  • Strategy #1: “No Judgement Inspiration”
  • Strategy #2: The “Magic Wand” Question
  • Strategy #3: The Crowd Sourcing Experiment
  • Strategy #4: Examine Your Own Transformation
  • Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Amy shares a ton of great examples and insights, so you ‘re going to come away feeling inspired and ready to take action to come up with the perfect coaching program topic.

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

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