Running Your Business as an Introvert or Extrovert

Running Your Business as an Introvert or Extrovert

Running Your Business as Introvert or Extrovert

It always amazes me how many health coaches say they are introverts, but I know there are also plenty of extroverted wellness business owners.  Whether you’re an introvert or an extrovert, you can build a successful health coaching business. The good news is that there are many ways to run and grow your business and you can use your strengths, preferences and personality traits to do just that.

It’s important to determine where your tendencies lie, what you’re good at, and work from there. Focus your time and attention on the things that you’re good at and that bring you joy. If you’re an introvert you’ll need blocks of time for solitude and recharging so be sure to build those into your schedule. Knowing the types of situations and environments that fuel your energy or drain it, can be incredibly helpful to be aware of, so you can spend more of your time and focus on the things that make you feel your best.

If you’re an introvert, that doesn’t mean that you shouldn’t push yourself to have extroverted moments to further your business growth. Things like doing live video, hosting a wellness workshop, or leading a wellness challenge are necessary components to owning your own coaching business. Just because something takes you outside of homeostasis it’s okay, it’s important that you forgo your comfort zone temporarily to promote your business. The key is having built in recovery time immediately following one of those events to recharge.

On the other hand, if you’re an extrovert you may spend the majority of your time looking for group interactions to soak in all the energy that you can. Your tendency may be to avoid moments of solitude and quiet because you need the high-vibe environment of lots of people to feel satisfied. The challenge with this scenario is that you are often putting off the projects and tasks that need to be completed to make your business a success.

In this scenario it is extremely important to block off time in your calendar to do the work. You can train yourself over time to systematically get things done but more than likely for you it’ll take many small blocks of time with group or family interaction in between to get your energy rebooted.

Based on our experience after working with thousands of health coaches we’ve observed that…

  • Introverts are often more comfortable teaching group coaching programs rather than taking on one-on-one clients.
  • Extroverts tend to thrive either in a one-on-one coaching or group coaching. They enjoy both.
  • Introverts prefer to hide behind their computer and be continuously checking tasks off their list as a way to avoid showing up in a leadership way in a video, challenge, or workshop.
  • Extroverts love the spotlight and lean into live video, running a challenge, or hosting a workshop but find it difficult to complete all the tasks necessary to bring these to life because they are distracted by social engagement.
  • Introverts and extroverts alike are excellent coaches in their own way and tend to attract the clients that either need the calming nature of an introverted coach or high-energy support from an extroverted coach.

The key takeaway here is that you can be successful no matter what your personality type. Acknowledging and understanding your tendencies is the most important step to building the time blocks into your calendar that suit you best for productivity and rejuvenation. Be intentional with your time and challenge yourself to do the things that take you outside of your comfort zone.

Upon deeper reflection you may find that you are somewhere in the middle. You aren’t 100% introverted or extroverted and that’s a great place to be. You can focus on the strengths of each personality type and design your business perfectly for you.

If you’re an introvert and want to learn more, back on episode 61, we covered: Building a Thriving Wellness Business When You’re an Introvert. In that episode, we did a deep dive into being an introverted business owner (because Karen Pattock and I are both introverts). We also include a link in that episode to an online quiz that will help you figure out which type of personality type you are as well as a list of 8 ideas for how to run your biz as an introvert when you’re starting out.

Tune in to find out how to use your strengths to your advantage and where you may want to stretch out of your comfort zone a bit as a business owner.

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How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.

If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.

Here’s what you’ll discover on this episode:

  • The 3 questions we ask ourselves before investing in a paid business tool or service
  • Examples of free vs paid options for your business
  • A mistake some coaches make that actually keeps them stuck in a loop of working too hard and not making enough money

We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

When it comes to free versions of resources for your business, there are plenty including MailerLite for your email management, Canva for creating beautiful graphics, PDF guides and presentations, pexels.com and pixabay.com for stock photos, DIY websites and more.  These are all great to get you started since you probably want to operate your business as inexpensively as possible. We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

Here’s how we like to make decisions when it comes to expenses.  First of all, it often comes down to a mindset shift about what investing in something will mean for you, your business and your clients.

For example, here are 3 questions to ask yourself:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

The answer doesn’t have to be yes to all 3, and you get to decide what expenses make the most sense right now. 

Let’s look at a couple of examples for health coaches who may be trying to decide on free vs paid resources.

Maybe you want to provide meal plans or recipes for your clients, or you want to have recipe guides as free resources to grow your email list, but you don’t have the time or desire to create them from scratch.  For $30 a month, you can use something like Meal Garden and that will allow you to provide recipes quickly and easily which will free up your time to do other things in your business.  Going back to the 3 questions, will it save you time, help you do something more efficiently, allow you to get started sooner and/or help you generate more revenue, the answer is likely yes.  We are affiliates for Meal Garden because we think it’s a great resource, but you can check out other options out there. We have found Meal Garden to be one of the most budget-friendly menu planning sites around for health coaches, so we recommend you check it out. 

Perhaps you’re at the point in your coaching business where you want to run an online group program, but you know you’ll need to invest in a platform to host it. The first time you run an online program, you can usually do it with a FB group and emails, but if you want more of an all-in-one solution, you may be considering something like Practice Better or Kajabi.  If you compare the two, Practice Better is definitely less expensive and it’s geared for wellness business owners, so that could help you save some money.  There are other options out there too, but regardless of what you choose, it will be an investment that can allow you to generate more revenue and leverage your time more because you can help a group of people at one time.  We are also affiliates for Practice Better too, and we love their platform because it gives you everything you need to run your practice all in one place, and it’s also very budget friendly.  Their free version is good for up to 3 clients, so you can test it out before you decide if it’s what you want.  If you absolutely have no money yet for an online platform, bootstrap things until you do and keep it to using a FB group and emails.  After you run that first or second round, you will likely know if using a paid platform is in your budget.

As a third example, at some point, you’ll likely have to decide if you should outsource certain tasks in your business.  If you’re doing everything yourself, you’re not paying for it per se, but you do have to consider how those tasks could be pulling you away from getting clients, so it could actually be costing you something.  Whether it’s posting content to your blogs, entering your email content each week, creating graphics for social media, editing your own podcast episode or creating PDF guides, there is so much that can be delegated or outsourced to free up your time to do the things that only you can do such as getting in front of your audience and coaching clients. We did an entire episode about outsourcing, and we’ll link to it in the show notes – it was episode 29 on the Secrets to Outsourcing on a Budget.   

There will come a time when you have to look at your business as an actual business, and part of that is understanding you will have expenses. You can choose the option that is the best option for you right now, knowing you can upgrade or change later.

Here are the 3 questions again to help you decide:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

Is there something you’re considering outsourcing or upgrading to a paid version? 

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3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

After working with and serving thousands of health coaches over the past few years, we’ve noticed some patterns and mistakes that are commonly made that sabotage their success – sometimes without them even realizing it.    

Truth be told, we made some of these mistakes when we were new too, so we totally get it. Once you know what they are and how to remedy them, you’ll start seeing results sooner. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 3 common mistakes health coaches make that are sabotaging their success (and they probably don’t even realize it)
  • The best and quickest way to get feedback and input on your plans and ideas
  • The question we ask ourselves to help us make decisions every time we feel stuck
  • The #1 thing that holds coaches back from taking action and moving forward, and what to do about it

If you are making any of these mistakes, you’ll know how to turn things around after you tune in.

Mistake #1: Thinking there is one best way to do something.

This came up a few times on my live office hours in my Health Coach Biz Support Facebook group a while back. Coaches kept asking ‘What is the best way to….”  or “What is the best_____”   Here are a couple of examples. What is the best lead magnet?  What is the best way to run my online program?  I think when we’re new at something, we’re afraid of making mistakes, so we want some level of certainty which makes sense, but the truth is that there is rarely one ‘best’ way to do something that works for everyone.   This could be due to your budget or it could be that the tech is too involved, or it could be something else. We like to ask ourselves this question when we’re trying something new for the first time: “What is the easiest way to get this done right now?” Sometimes THAT is the best way and then you test it and see what you want to do differently down the road.

An example of this would be that you’re trying to figure out what type of lead magnet to create.  You know there are several options, so you feel a bit stuck about how to move forward.  A video series sounds like it may be a good idea, but it seems a little too involved right now, so what do you do?  Create a great PDF guide instead, and if it converts well and people are interested in the topic, you have some feedback about that, and if you have the time and bandwidth later, you can consider doing something with more bells and whistles like a video series or something that involves more tech. You can create a beautiful PDF guide using Canva for free, or you can find someone on Fiverr to do it for you. In the beginning, simple is best, so you don’t get bogged down with too many logistics and it takes months instead of days to complete.    

Mistake #2:  Not launching a program because it’s not perfect yet.

We have both been guilty of this in the past, so we know how easy it is to get hung up the perfection trap. The best and quickest way to find out what works for you and your audience is to test it and get feedback to know what to add or change for next time. Fear of imperfection or fear of making mistakes can hold us back from taking action and making progress. We recommend taking messy, imperfect action as you figure out some of it as you go. Your clients don’t care about the tech, the graphics, what type of platform you use, and the little things we tend to get hung up on; they just want your help.

If you knew your program didn’t have to be perfect, what would you do right now?  Write it down and set a deadline to get it done. 

Mistake #3: Not having a clear niche you can easily describe, and one that people understand.

This is a biggie!  We see a huge difference in the level of success with coaches who have a specific niche and those who do not.  Why is this?

When you aren’t clear about who you help and how, your message gets lost and buried and does not stand out and compel people to want to take action.  But when you carve out a specific niche and you help solve a particular problem you know your ideal clients have, you will attract those people because they want to learn more about your area of specialty or expertise.

Here are a couple of examples, and you can see if one is clearer and more specific than the other, so you get an idea of what we mean:

  1. I help people achieve their wellness goals
  2. I help women over 40 lose weight and keep it off through a whole foods diet

The first one is very vague and generic – “I help people achieve their wellness goals”.  What are wellness goals exactly?  It’s going to be different for everyone, so how do you create messaging? It’s going to be very difficult. 

The second one is more specific – “I help women over 40 lose weight and keep it off through a whole foods diet”.  Who you help is women over 40 who want to lose weight for good and they do that with your help through a whole foods diet. It’s going to be much easier to know what content to create and what type of coaching program to provide when you know your niche.

You WANT people to know in an instant if you are for them or not, so they can self-select. Your goal is not to attract everyone – your goal should be to attract the people who want what you have to offer.  If you tell people what you do when you meet them and you get a blank stare or a puzzled look, you know you have some fine tuning to do.

We know this takes time, so if you are still working on this, we recommend listening to episode 265 where we covered: 3 Simple Steps to Validate Your Niche Marketing Message.

We also have a very detailed lesson in the Wellness Business Accelerator that walks you through this process, step by step. It’s called How to Finally Nail Your Niche Within 30 Days to Fill Your Program.

Once you have your ideal client dialed in, everything becomes much easier – knowing what content to create, being clear on your marketing message, attracting and converting more of your ideal clients.  It all starts with your niche.

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2 Ways to Implement A Waitlist Strategy to Increase Sales

2 Ways to Implement A Waitlist Strategy to Increase Sales

2 Ways to Implement A Waitlist Strategy to Increase Sales

If you want to fill your coaching program every time you launch, using a waitlist strategy is the way to go. We’re sharing how you can use this strategy in two different ways in your coaching business; one before your launch and one after your launch is over. We’ve been using a waitlist strategy for years now in our individual businesses as well as for the Wellness Business Accelerator program that we run together, and it has worked really well.

This is a simple strategy that can lead to generating more revenue and helping more people. 

In this episode you’ll discover:

  • The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch
  • An easy to implement setup outline that makes implementation a breeze
  • How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results

Let’s dive in!

This question was actually asked by a coach in my Health Coach Biz Support Facebook group recently and we loved it so much we decided to dedicate an entire episode to this topic. Here’s what she had to say…

I’m wondering how you manage a waitlist. When I launch my program in January it will cap at 20 clients so I anticipate a waitlist. Would I just keep track of that manually, or is there a way during the signup process to automatically shift people past the max number to a waitlist?

This is such a great question and we’re so happy that she asked.

Let’s start with the type of waitlist this coach is asking about which is one where she’ll create a waitlist of people interested in joining her program once her max of 20 clients has been reached. This is a great problem to have, right?

You open the doors to your program and you’ve decided that there is a maximum number of clients that you can work with at one time. In this case her max is 20. But what happens when there are additional people that want to join but you are already maxed out? That’s where a waitlist comes into play.

You’ll simply be able to direct all additional interested clients to a waitlist for your future group registration. When you use this strategy, it would be best if you already have the date of the future group registration already figured out so the people registering for the waitlist are 100% clear what your plan is and how long they’ll have to wait to work with you.

The easiest way to set this up is to create a landing page that will allow each person to add their name and email address to your waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist and that gives them all the details of your future program open date.

To show you how to set this up, Karen has created a free download called The VIP Waitlist Strategy: 2 Ways To Increase Future Sales. This free download will show you examples of waitlist pages and give you examples of confirmation emails that you can customize as your own.

This is a simple, yet effective strategy to secure future clients sooner rather than later for your upcoming group program. I’ve heard of many instances where coaches have 100% filled future programs by using this strategy. The more momentum you get with your program the easier it will be to get people on your waitlist.

Our next example is for a VIP waitlist strategy which will be part of your prelaunch runway plan. Your prelaunch runway strategy is typically the 30 days leading up to your cart open period. It gives you the chance to warm up your audience to what is coming by letting them know when you’ll be opening the doors to your program.

If you want to learn more about how to design a prelaunch runway that warms up your followers to your paid program check out episode 172 of the podcast called: A Simple and Free Strategy to Increase Interest When You Promote Your Programs.

The idea of this type of VIP waitlist strategy is that your followers have the opportunity to raise their hand to say that they are interested in what you’ll be offering soon when you open the doors to your paid program. By doing so, they’ll add their name to your VIP waitlist and by doing so you’re promising to give them advanced notice of when the doors will be opening, special promotions, early bird pricing, etc.

Who doesn’t love to be added to a VIP list of any kind, right?

When you are immersed in your prelaunch strategy, sharing details of your program ahead of time, doing mini trainings, and sending our content specific emails your audience is going to be getting more and more excited. You want to give them an opportunity to do something with that excitement and adding their name to a VIP waitlist is the perfect option.

As with the first waitlist strategy we discussed it’s a quick and easy setup. Simply create a landing page that will allow them to add their name and email address to your VIP waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist.

In addition to the confirmation email, we recommend sending additional contact emails every 7-10 days leading up to your launch sharing program related content.

This can include:

  • Links to blog posts related to your program content
  • Case studies and testimonials
  • Pre-program content that will make their desire to enroll in your program an easier YES
  • Behind-the-scenes information of what’s coming in your program

The idea behind the added email content is another way you’ll be building your relationship with your VIP waitlist people immediately before you’re opening the doors to your paid program. The closer they feel to you and believe in your ability to help them reach their health goals the easier it will be to enroll them in your paid program.

Pick one of the waitlist strategies we covered today as a place to start and see what happens with your next launch!

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Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Would you like to figure out your social media analytics, so you can determine what content is working and what content is falling flat with your audience?

Taking some time each month to review your Facebook analytics is a great way to see if what you’re posting is getting engagement and helping you build brand awareness. This week we’re talking about the analytics that are provided on your Facebook business page.

In this week’s episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement
  • Our recommendation for digging into your own analytics and how often you should do it
  • The best way to verify what the analytics are telling you if you think there is a reporting problem

Let’s dig in!

Karen recently had a coach post this question:

‘So, my reach and engagement numbers are increasing incrementally every month. EXCEPT that there are 0 link clicks?!! What?! I have a CTA at the end of almost every post, different ones depending on what it is about. But does this basically mean, my freebie(s) are NOT working. I mean, a lot of these are educational. But still. 0 link clicks is depressing for all this work.’

This is such a great question. First, we want to give this coach kudos for taking the time to look at her analytics. Numerical data is always the quickest way to know if things are working or not. Even if you sit down for 15-20 minutes once per month you’ll gain a world of knowledge to help you make future decisions.

In her case she reached 2.4k people with her posts in the past 28 days and had 1.5k engagements. That’s amazing! It’s a 63% engagement rate.

The problem comes in because the data is also showing that she has had zero link clicks. She’s consistent with putting her freebies out there, so she’s wondering if is it true that no one is clicking?

If you’re reviewing your analytics and finding similar results we’re going to share with you 5 ways to troubleshoot so you can improve your link clicks.

We’re going to unpack how to verify your own analytics as well as share more about this coach’s story.

1. The first thing that we want you to consider is whether or not the iOS updates that happened last year are skewing your numbers. Anytime a link takes someone off of Facebook there is the potential for false reporting since that update. This is an unfortunate reality but one we have to deal with, so we need to find other ways to verify our results.

We did an episode earlier this year where we talked about the iOS update and 5 Ways to Overcome the Email Open Tracking Issue Due to the iOS15 Update. It was episode 244 so if you haven’t listened to it yet we recommend doing so.

2. The second step is to check your email management system to see if you are getting new subscribers. In the case of this coach, she had 9 new subscribers but didn’t have a way of knowing where they came from. She posts on several platforms and always uses the same link, so she wasn’t able to know for sure if they came from Facebook or somewhere else.

If you do the same thing, we recommend checking to see if your email management system allows you to create individual links for each platform you post on. It’s a fabulous way to improve your overall tracking. In the case of this coach, the great news is that she was getting new subscribers so something she was doing is working.

3. Step 3 in figuring out if your analytics are accurate would be to look at the reach for each individual post. What is the reach for each post compared to your overall number of followers? Are you including a specific call-to-action so your followers know exactly what they should do? This coach said she is adding a call-to-action in her posts so that’s perfect. The question is whether or not the posts that are sharing her freebie link is getting much less reach than her other posts so looking at individual post analytics will help answer that question? Get familiar with your data, see what trends are being reported based on your specific audience, and do your best to verify the information. If you have Google Analytics installed on your website, you can use the data being collected there to verify where the traffic is coming from.

4. Step 4 is to determine if there are certain types of posts, (let’s say quotes over blog or freebies), that seem to consistently get more reach than others? Often times Facebook will limit the reach of a post that has a link going outside of the Facebook platform. It’s important to know what your specific analytics look like for the different post types. Again, if you don’t have Google Analytics installed on your website platform it’s a great way to monitor your traffic. There are lots of training tutorials on YouTube showing you how to install it based on the platform you use. Just type in, “How to install Google Analytics on a _________ website.”

5. Step 5 to improve your analytics and engagement would be asking your audience what they want to hear from you. Find out what they want more of and what they want less of. Never be afraid to ask what they like better – option A or B). It’s important to switch things up and try new things to see if your analytics reflect an increase in engagement. People love to give their opinion and by creating a post with an A or B answer it will likely get more reach and engagement than other types of posts. You can track that with your analytics as well to determine if you should make it a regular part of your posting strategy.

There you have it, 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement. We recommend that you set 15-20 minutes aside on your calendar this week to dig into your analytics.

Let us know how it goes!

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Is the Fear of Failure Holding You Back?

Is the Fear of Failure Holding You Back?

Is the Fear of Failure Holding You Back?

Did you know that fear of failure could actually be holding you back from building your coaching business? Fear can manifest as imposter syndrome that leads to all kinds of limiting beliefs around whether you are good enough or deserving enough to be successful. 

It may help you to know that if you are feeling fearful about some aspect of your business or level of success, you are not alone, and this feeling is not exclusive to health coaches.  Most people feel some level of fear or self-doubt when they are taking on new ventures because it pushes out of our comfort zone. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to overcome fear and limiting beliefs so you will never become stuck in your business
  • The top 5 fear-based topics that you can fall into that leave you feeling unsure of what is the next best decision to make
  • A single mindset shift that will have you instantly reframing your beliefs around your purpose and skills when it comes to serving your clients

Let’s dive into 5 ways to overcome fear to get unstuck:

1. The first and most important step you need take is identify your fear and why you are afraid of it coming true.

Limiting beliefs are often rooted in fear of failure, so if you can figure out the reason for the fear, it’s easier to tame it. 

2. The next step is to take responsibility for your decision. Even when you are avoiding making a choice you are actually making a decision. A lack of action is still action and while it may feel like you are being passive and not responsible for the outcome you are actually creating a self-fulfilling prophecy of not moving forward and delaying your success. Choosing to make a decision and own the responsibility no matter how it turns out is a skill you should build as a business owner.

3. The next step is to release the need for certainty before you can make a decision. Why is overcoming limiting beliefs so difficult? The answer is that we all crave certainty. Wouldn’t it be nice if building your wellness business came with an instruction manual that guaranteed you wouldn’t fail? That would be sweet wouldn’t it? But that’s not how it works.

What we tell our clients is that there is never a right decision. It’s always just you ‘next best’ decision based on the information you currently have. Then as you get more information you can make new and better decisions.

4. The next step is to change the way you talk to yourself. Your limiting beliefs can sometimes occur deep in your subconscious, but more often than not, it is negative self-talk that’s telling you why you can’t, don’t want to, or must not do something. That is just your brain trying to keep you in your comfort zone. To build a successful business you will need to get out of your comfort zone.

5. The final step is to upgrade your “Ride or Die” group. Entrepreneurship is challenge. If it was easy everyone would be doing it so that means the non-entrepreneurs far outweigh the entrepreneurs by a significant number.

If you find yourself sharing your dreams and business goals with friends and family that fall into the ‘negative Nancy’ crowd you may need to update the crowd you spend time with. We both have people that are business supporters, (like we have each other), and then we have our friends and family that don’t know anything about our businesses and we’re okay with that. Surround yourself with people that will lift you up in your business not bring you down.

Our goal for this episode is to help you eliminate fear from your day-to-day life.  Whatever is holding you back in your business just make the next best decision you can right now based on the information that you have. Then move on. Trust your intuition. When the next decision needs to be made you’ll have more information and be better prepared to make your choice.

We believe in you!

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