How Precise Positioning Helps You Stand Out from Every Other Health Coach

How Precise Positioning Helps You Stand Out from Every Other Health Coach

One of the questions I hear from health coaches is how can they stand out from every other health coach out there?  Today, I have an awesome expert guest to share a great tip with you. 

 Lisa Simone Richards is a visibility strategist for health and wellness professionals, so I asked her to write an article to help answer this question. 

Here’s Lisa…

The good news: there are tens of thousands of health coaches. Through the work of coaches like you, people can live their best lives, full of vitality.

The bad news: there are tens of thousands of health coaches. While I operate from an abundance mindset, the hard truth is that you’re facing a lot of competition, it’s difficult to stand out, and potential clients have lots of options when it comes to choosing their coach.

This makes finding a way to differentiate yourself more important than ever. If you were to go up to a potential client and describe yourself saying “Hey I’m a health coach!”, that’s not useful. Like we established, there are tens of thousands of other health coaches. However, if you describe yourself saying “I’m a holistic nutritionist who helps vegan, post-partum moms lose their last 20 pounds of baby weight,” you’ve precisely positioned yourself. You’ve clearly communicated the transformation that you offer your ideal client in a way that instantly attracts and magnetizes them toward you. This modern-day version of an elevator pitch is called an ‘Audio Logo’.

A few weeks ago, I got to go to San Diego for a conference about creating your signature talk, and one of the exercises we had to do was introduce ourselves to people using this style of precise positioning that makes the transformation we offer super clear. I can’t begin to tell you how many people couldn’t articulate what they did without an awkward laugh or a convoluted answer. Do you know how much confidence I had investing my money in working with them? None! Having your own Audio Logo will make sure that your potential clients have confidence in you from the start. (If you want to create your own Audio Logo, click here to download the template.)

While honing in very specifically in a niche can seem really scary, after interviewing over 20 health, fitness & wellness entrepreneurs, all of them shared the same advice: focus on serving a very specific client, and not just anyone with a wallet and a pulse.

Kathleen’s Note: If you aren’t sure of your target market, be sure to read this article where I asked 6 experts to break this down so you can get more clarity.

Continuing with the vegan, post-partum mom example – let’s see how lucrative niche-ing down can actually be: there are about 1,000,000 vegans in the USA. Let’s assume that just 5% of them are moms. That’s 50,000 potential clients. Could you even work with 10% of that population, 5,000 of them? Probably not! There are plenty of client opportunities available to you, depending on how you look at it.

When you can precisely position yourself and speak this specifically in your ideal client’s language, it makes them feel like you’re in their head, that you really ‘get’ them, and that ultimately gives them confidence in knowing that they want to work not only with you, but exclusively with you.

Taking the time to figure out how you can set yourself apart is one of the most important (and lucrative) things you can do as a health coach. Take some time this week to brainstorm ideas, and then write your own audio logo so you can practice it over and over again.  You’ll be on your way to attracting more of your ideal clients.

To create your very own Audio Logo, download the template here.

Lisa Simone Richards is a visibility strategist for health, fitness, and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out. She’s here to show you how to get seen, get clients, and get paid and how to get off the hamster wheel of chasing clients and instead magnetically attract them to you at www.lisasimonerichards.com.

 

6 Essential Elements of a Successful Health Coach Website

6 Essential Elements of a Successful Health Coach Website

Chances are, you have a website for your health coaching business, but maybe you’re not sure it has what it needs so that it stands out and attracts the right clients.  Your website should evolve as you evolve in your business, so that means occasional updates to your website copy to keep it fresh and current.

But, how do you do this, and what should you include?  

My guest today is a wellness copywriter who specializes in helping wellness professionals create website copy that translates into sales.  

Her name is Margo Caroll, and think you’re going to find her tips incredibly helpful.

Here’s Margo…

Whether you’re new to coaching or you’ve been in the industry for decades, an outstanding website is definitely at the top of your must-have list for marketing your business.

If you’re allowing social media to be the only place clients can learn who you are and what you offer—or you have an outdated website that desperately needs to be reorganized—it’s time for you to put a plan in place for writing a website that will convert visitors into clients.

But how should you know which pages to include, how to format them, and what to say on each page?

I’m Margo, and I’m a professional copywriter for wellness business owners. I help health coaches and other wellness business owners launch authentic, profitable websites and I’m here to share with you the lessons I’ve learned along the way.

In this article you’ll learn:

  • The essential elements of a highly effective website from a copywriting perspective
  • How to write your website copy in a way that feels authentic (not sales-y or demanding)
  • How providing value first—before asking for anything in return—will draw your ideal clients to you.

Oh, and be sure you stick with me to the end of the article, where I’ll be sharing a free resource I’ve created for you to help you get your website copy written the right way!

Think of Your Website as a Fine Dining Experience

 From the moment you first walk into a new restaurant, you’re already judging whether you’ll spend your money there based on the sights, smells, and sounds around you.

When you look over the menu in the lobby, the offerings need to be immediately clear or you’ll walk right back out without even asking for a table.

This is because as a customer at a restaurant, you expect a certain level of quality and consistency from your buying experience.

And just like a dining experience, your well-crafted website will draw readers in from the moment they begin reading if you do it right.

I’ve whipped up a delicious meal for you to explain the essential elements of a highly effective health coach website, so let’s dive right in for the first course!

The Menu: Website Navigation + Design

From the moment a reader opens your site in their browser, they need to have their focus directed to the action you want them to take, and to direct their focus it’s important to keep your navigation (the listing of the various pages on your site) streamlined and minimal.

1. Website Navigation + Design

On your website, your site navigation is your “menu”, and the design and layout of your website are like the first sights and smells walking into a restaurant.

Your call to action (a “Book Now” or “Schedule a Call” button, for example) needs to be completely obvious to visitors, and then the rest of your site navigation should stay simple and organized so it doesn’t distract from that action you’re guiding them to take.

The Appetizers: The Home Page + About Page

Now that your website visitor has warmed up their appetite with a review of the menu (your elegantly simple site navigation!), it’s time to start feeding them some of your best morsels.

Every business will require a slightly different website organization, but it’s safe to say that just about everyone will need both a Home and About page.

2. Home Page

The Home Page (or Landing Page, depending on the layout of your site) offers the first few bites of the appetizer that your readers are going to chew on in order to decide if they like your style and approach.

Remember that we’re playing the long game here, so try to make your homepage a resource, not a sales pitch.

Your Home page needs to be thoughtfully created, easy to navigate, and incredibly valuable.

Above all, don’t be stingy!

Any way that you can offer valuable free content to your reader before asking them to book a call with you or check out your packages is a great way to build trust and be authentic with them.

You know the crunchy difference between lettuce chopped by hand and the wilted pre-bagged stuff, right? Well your readers have a built-in “authenticity” radar as well, so make it clear when you write your homepage copy that you’re here to give value, instead of trying to close the deal with them the moment they arrive.

3. About Page

Considering that the About page is one of the most visited pages on websites, you’ll need to pull out all the stops to make this course one they’ll want to tell all their friends about!

One of my favorite soulful copywriters, Marian Schembari, once said that an About page should make readers want to open up a million tabs to read everything you’ve written, because they “feel like they’ve just stumbled across the internet’s best kept secret.”

That’s why I use a very specific strategy for organizing the copy, bio, and testimonials for my client’s About pages, because these pages truly can make or break the relationship you’re building with a potential client!

Think of the About Page as your “Aunt Suzy’s Secret Sauce” that you always slip into your best recipe, and that all your friends are dying to know about after they taste it.

This is what makes your recipe for success stand out from all your competitors.

The Entrée: Services/Products Page + Blog Page

Now we’re finally getting into the main course!

4. Services/Products Page

Whether you offer 1-on-1 coaching services or pre-packaged programs, this page is the one you’re probably most nervous about getting right.

After all, if you truly care about your clients (and I know you do!), you know that they’ve worked hard to earn the money you’re asking them to exchange for your offerings, and you want to ask them to invest in a way that feels authentic.

The Services (or Products) page is the one I spend the most time on in my Wellness Websites 101 copywriting course, because there are so many emotions tied to asking clients to invest in you that can block you from getting it written.

Your Services page is the centerpiece of your whole site, and you want to be sure that each word tastes good to your reader’s palate.

5. Blog Page

If you’ve been doing your research, you know that publishing regular blog content on your website is a great way to improve your search engine optimization (SEO) over time.

Writing great blog posts ties back into what I shared earlier about being a resource instead of a sales pitch.

If you choose to include one, your blog is the place you’ll share articles, information, and resources that will help your clients to succeed.

Remember, just like a delicious meal, what you write needs to appeal to your audience (the dinner guest!), not just to you. So write about what they want you to write about!

The Dessert: Lead Magnet

Mmmm, dessert! My favorite part of any meal!

This tasty treat feels like the icing on the cake of value and trust that you’ve just built in the reader’s mind as they explored your website.

6. Lead Magnet

A lead magnet (also called an opt-in freebie or content upgrade) is a great way to grow your email list by offering a valuable tool in exchange for the reader’s email address.

Whether it’s a checklist, e-book, 5-day Juice Cleanse, or any other type of valuable downloadable content, make sure that you take the time to finish your website off right with a helpful opt-in that grows your email list.

Closing Thoughts

I hope this breakdown of a highly effective health coach website made you hungry for the deliciously organized, simple website copy your wellness business deserves.

Please share any of your own copywriting tips or questions in the comments!

 

Need more help writing your website copy?

Join the FREE, beginner-friendly email course Wellness Websites 101 to swipe a wellness copywriter’s step-by-step guide to writing your website the right way.

JOIN YOUR FELLOW WELLNESS ENTREPRENEURS IN THE COURSE RIGHT HERE.

About Margo:

Margo Carroll is a wellness copywriter and licensed massage therapist from Seattle, WA. She runs the show at Your Wellness Website Blueprint and Remedy Writing, helping wellness professionals write profitable website copy that sells their services while still feeling like they’re writing a note to a friend.

Margo enjoys trail running, spending time with family, and sampling new tea flavors on the weekends.

 

How to Double or Triple Your New Client Enrollment

How to Double or Triple Your New Client Enrollment

If there was one simple thing you could do that would double (or triple) your new client enrollment, how much would that impact your business?

If you have 10 discovery sessions with prospects, and you typically have 3 or 4 of them sign up to work with you, how amazing would it be to have 6-10 people sign up instead?

It would be pretty significant, right? You could double or triple not just your enrollment, but also your income.

One issue I hear from coaches is that they aren’t really sure how to go from talking to their prospective client (without offering a ton of free advice) to smoothly transitioning to offering their services to that client.

Has this ever happened to you?

I know it happened to me when I was a brand new health coach. Taking that leap to offering your services can feel pretty uncomfortable and icky. We want to help people, but we also don’t want to come off as used-car salesmen.

When you focus your attention on what the prospect needs, and really, really listen vs. try to offer solutions right away, it can be a total game-changer. And that’s what today’s post is all about.

First, let’s cover some groundwork.

The purpose of the Discovery Session is to find out if you and your potential client are a good fit for one another and to give them the space to tell you why they need help.

This is different than doing a Health History or giving free advice.

The school I attended encouraged us to do a health history as the first step, but it felt really awkward to me. I decided to come up with questions that felt more logical and flowed better – questions that I would ask if I were talking to a friend.

This conversation is what I’m going to share with you today.

You can get my script and step-by-step process HERE as part of the FREE Ultimate Health Coach Toolkit.

If what you’re doing right now is working, great! You might not want to change it – BUT if you are looking for some ideas of what to say, I’ve got you covered.

Your MAIN OBJECTIVE during this 20-30-minute call is to uncover your prospect’s struggles, pain points, and frustrations and really listen. Make sure you take notes as you listen. This is not the time to share your story or try to solve their problems.

I know that may seem difficult to do because we are heart-centered problem solvers by nature, but it’s really important that you avoid offering solutions during this call. You can offer resources if you’d like (links to websites, book recommendations, etc.) but you really don’t know enough about this person to make personal recommendations.

You also don’t want to be known as the person that gives out free advice all the time. You’re running a business, right? Set the expectation from the start that your services are valuable.

You can offer your free discovery session over the phone if you want. That is what I did, and in fact how I did ALL of my coachings. I just preferred coaching virtually and not having a physical office space, which worked great for me. The most important thing is to find what works for you.

Let’s cover some of the best questions to ask during your discovery sessions.

Again, you can grab a copy of my FREE Health Coach Toolkit HERE to see all of the questions (including the ones that lead to people signing up).

Here are a few of my favorite Discovery Session questions to get you started:

1. What are the top 2 or 3 things you would like help with the most?

2. Why is that important to you? (Give them time to go deeper on this one).

3. What have you tried in the past? (Find out what hasn’t worked so that you know why they may feel like they have failed in the past.)

4. How did that go? or What did you think of that?

5. Are you at the point where you really want to make positive changes and are ready to take action? (See where they are with their level of commitment.)

6. If you had someone guiding you along the way toward your goals, is that something you would find helpful?

Then you go on to asking the closing questions to have them sign up to work with you. Not sure what effective closing questions to ask? Just grab the FREE Ultimate Health Coach Toolkit for a complete Discovery Session outline with detailed script.

Do you see how this is very different than doing a health history or just giving away a free advice session?

Most of us fear coming across as too “pushy or salesy,” so this process makes it much easier.

Find out what they need, if they’re ready to make changes, and let them know how you can support them.

If they aren’t a good fit for some reason, let them know and either refer them to someone else or give them some other resources that may be helpful.

What changes can you make to your current Discovery Session to feel more confident, so you’re able to help more people reach their goals, and boost your income at the same time?

Have questions? Let me know in the comments below.

The 7 Step Signature Talk Formula

The 7 Step Signature Talk Formula

Today, I’m excited to share a post from my friend, and colleague, Alysa Rushton.  Alysa and I connected a few months ago, and OMG…this girl knows how to rock public speaking!

There are a few key elements to delivering a knock-your-socks-off talk, and Alysa is going to share 7 steps with you, so you can feel more confident at your next workshop.

Without further ado, here’s Alysa with her 7 Step Signature Talk Formula.

Let’s start at the very beginning…

1. Meet and greet

The meet and greet is where you, the speaker set the tone for the energy you want your audience to have.  Every room needs a leader and that leader is YOU!  Set the tone of the room’s energy by playing music.  Have some quotes up on the wall or on the screen.  And set your energy to be in service.

2. Powerful opening

As a speaker, it’s really tempting to make it all about you right from the beginning.  But you’ll want to show that you’re a great leader of the room by making it all about them right from the start. Open with a question and get the audience thinking and interacting.

3. Your story

This is a place that a lot of speakers struggle. “How much of my story do I tell?”  “How do I tell it?” “Do I have to even tell my story?”

The answer is YES!  You have to tell your story.  Not only does it anchor your credibility, but people learn through stories. Your audience wants to know that what they are currently going through is possible to overcome.  It’s powerful for them to hear how you did it!  Now you might be thinking, “well, what if I’m not perfect yet?  Can I still share my story?”  Of course is the answer!  No one who is alive is perfect.  Just think how powerful it will be for your audience to see how, even in your imperfection, you’re still working on things and moving forward.  When you share authentically, it lets your audience know that they’re safe to try things and make mistakes.  They don’t have to be perfect either – whew what a relief!

4. The content

This is another place where I see a lot of coaches struggle.  You’re a teacher by nature and you want to make sure people have ALL the information.  But the sad fact is that if you try to teach them everything you know they’ll be totally overwhelmed and won’t be able to move forward with you.  So instead of overwhelming your audience, follow the content delivery formula I share in the 7 Step Signature Talk Formula. Following this formula will keep you on track and keep your audience out of overwhelm.

5. The gift

Here’s the place in your talk when it’s time to give your audience something that’s designed to help them solve their main problem.  You’ll want to make sure your free gift is aligned with your talk.

What NOT to do example:
Talk Title: “The 7 Surprising Foods That Are Keeping You Sick and Tired.”

Free Gift:  PDF guide of your favorite smoothies (see how disconnected this gift is?)

What TO do example:
Talk Title: “The 7 Surprising Foods That Are Keeping You Sick and Tired.”

Free Gift:  Pdf guide of the 7 foods and healthy replacements.  (Pro tip: you want to make sure that your free gift looks pretty and really does help them solve a top of mind problem that’s related to your talk).

6. The offer

This is the place where you’ll invite people to your talk into a strategy session with you or some other offer that you might have.  This is also the place where many coaches avoid because it feels “salesly.”  But did you know, that there are between 30% and 50% of the people who are sitting in your audience that are actually ready for help?  They want to move forward!  And, they want you to ask them to move forward.  Think of it as your duty to just invite them to the next step.  What they do with it from there is up to them.

7. The wrap-up

Now it’s time to deliver the rest of your content and call your audience into action!  This is your time to inspire your audience into choosing something different for themselves.  They came to your talk for a reason, so be the leader and ask them, “what actions, based on today’s talk, will you incorporate into your life?”

Known as The “6 figure Women’s Voice Igniter”, Alysa Rushton is a Master Certified Public Speaking Instructor and high-end sales coach who teaches heart-centered entrepreneurs how to craft, package and promote their authentic message and shine their light so they can share their unique message with the world.

Alysa is the founder & CEO of Magnetic Messenger’s Academy and the creator of popular programs like Get Clients With Speaking, Profitable Workshops That Rock and Raise Your Voice Online.  Alysa’s clients and students go on to do great things like publish books, speak on TED stages, become featured experts on the news and more.

10 Ways to Boost Engagement in Your Facebook Group

10 Ways to Boost Engagement in Your Facebook Group

As a health coach, Facebook groups can be an amazing way to create a loyal, close-knit online community of raving fans. Unlike your Facebook business page, all of the members of your group can potentially see all of your posts. Today, I’m going to share 10 ways to boost engagement in your facebook group, because I know this can be a tricky thing.

[If you’re wondering why you would want to host your own Facebook group for your business, I created a detailed post about it HERE (including tips for promoting and growing your group), so be sure to check it out if you need more information.]

After you have your group up and running, you want to keep your members engaged and active, so they can get the most out of it, and get to know you.  Your group is going to be a lot more fun for everyone (including you) when people are commenting, asking questions and getting involved.

In this post, I’m sharing my top 10 tips to help boost engagement in your Facebook group (and help keep it from becoming a ghost town).

You can also get a copy of this checklist with 10 Tips HERE, so you’ll have it handy to refer back to later.

Before we dive in to the nitty gritty here, I want to point out that it’s very important to set your group apart, so you want to figure out why people should join YOUR group, and what makes it different from other groups.  In most cases, the more ‘nichey’ you can be, the better. For example, if the focus of your coaching business is geared to a paleo, vegan or vegetarian approach, that may be a good place to start to determine the theme of your group.  Think about what spin you can put on it to make your group unique, and appeal to your ideal clients.  If you’re too general, you may not get as much interest or engagement long term, so take that into consideration before you launch your group (or revisit this suggestion if your existing group has fizzled a bit).

NOTE: These 10 tips are geared for a free Facebook group, but most are applicable if you have a Facebook group that is part of one of your paid programs.

1. Tag people with a welcome message.

People love to be welcomed!  I recommend doing this once a week so that your group newsfeed isn’t full of separate welcome messages on a daily basis.  Tag the people that joined over the course of the week to welcome them. You can ask them where they’re from, or just ask them to introduce themselves.

To do this, you’ll click on ‘member’s in your group, and then sort by date (instead of choosing default or alphabetical), then you’ll see a list of the members that have joined within that time frame.

IMPORTANT: Remind members to add your group to their favorites/shortcuts and turn on notifications so they don’t miss anything. You can do this at the bottom of your welcome post.

If people don’t add your group to their favorites/shortcuts, and they belong to several groups, they may not see your posts, so this is key.

2. Set your group to closed (not public) and don’t add people without their permission.

People will feel more comfortable posting in your group when it’s closed vs. public. In a public group, members’ comments show up in their friend’s newsfeeds too, so people are wary about posting.

Do not just add people to your group because you want to grow it as quickly as you can. If your group is full of people that don’t care about being there, they won’t interact, so what’s the point, right?

3. Post your rules.

You can do this in the description section (after a welcome sentence or two, and what the group is about). Rules will help reduce sales posts, as well as any other types of posts you want to prevent. Screen people as best you can before you add them to make sure it’s not a spam account (you can outsource this to your VA if you have one).

4. Set an example

Be in the group at least 5 days a week to interact, answer questions and get conversations going. People are going to follow your lead, so if you aren’t involved in the group, they won’t be either.

TIME SAVING TIP: You can set up your posts ahead of time with a social media scheduling tool like Buffer, Hootsuite or PostPlanner.  Another scheduling tool is Edgar. I use Edgar and I love because it recycles through my library of posts automatically (set up a post once and it lives on, and you just keep adding content that rotates through the queue – pricing starts at $49 per month, but it’s amazing).

Don’t schedule the same posts each week because that gets really boring for your members.  I create 12 posts for 3 days each week (M-W-F) so I have 4-months worth of posts that I can reuse. On Tuesdays and Thursdays, I post other things like maybe one of my blog posts, a question, a poll, a motivational message or something else. I don’t have all 5 days planned out in advance, but that may appeal to you.

On occasion, I will share a special offer, flash sale or other offer that I think my group would be interested in.

5. Make it fun

Show your personality, don’t be perfect – be real. Let people get a glimpse into what you’re really like. It doesn’t all have to be serious.

6. Offer free goodies

Pin an opt-in to the top of your group as part of your welcome message. New members will appreciate this and it’s a great way to build your email list. Change out your free offer a few times a year. I prefer for this freebie to not lead to a sales pitch, but more of an opportunity for people to get to know you. Once they’re on your email list, they’ll know about any promotions or special offers you have throughout the year.

7. Provide free trainings or demos

Facebook live is great for this, but you can also add any recorded videos you already have.   I like Facebook Live because it gives people a chance to see you live, and you can answer their questions right there on the spot.

8. Use graphics in your posts

Eye-catching graphics will grab people’s attention in the news feed. This is easy (and free) to do.  You can use stock photo sites like pexels.com and pixabay.com and use picmonkey.com to add text. Easy breezy! Canva.com is another option for creating graphics.

9. Don’t talk at people

Since the goal of your group is to get people involved, and familiar with you, involve them, ask for feedback and ask questions.  Do a poll from time to time to find out what people want to learn about the most or what they struggle with about certain topics.

Doing polls can also help you know what to include in your paid programs, as well as how to market your programs (what language to use, etc.)

10. Do a 5-7 day challenge

Free challenges work incredibly well to kick off a brand new group and get an influx of new members, and it’s very effective for breathing new life into an existing group. You just want your challenge topic to be relevant to the theme of your group.

If you need your own 7-Day Challenge, you can check out the 7-Day Healthy Habits Challenge here.

Don’t be afraid to test things to see what works best. I’ve been running Facebook groups for over 6 years, and it’s one of my absolute favorite things to do.  I’ve learned by trial and error what works and what does not, so don’t be afraid to do the same with your own group.  It’s always good to experiment from time to time.

Wishing you much success with your Facebook group.

CLICK HERE to grab your copy of this checklist so you can refer back to it any time.

 

 

 

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Turning Failure Into Focus With Your Clients

Turning Failure Into Focus With Your Clients

Have you ever had a client that got off track?  This is a bit of a rhetorical question really, since it’s bound to happen. Your clients will get off track from time to time, so it’s important to know what to do when this happens, so you’ll feel empowered and equipped to handle it with grace and confidence.

Today’s post is from the amazing Marilena Minucci.  For those of you that attended IIN, you may remember her as one of the featured guest speakers. She was one of my favorites, so she’s likely one of your faves too.

I know you’re going to love this post, and find it incredibly helpful. Let us know what you think by leaving a comment for us at the end.

Here’s Marilena…

I love my clients, don’t you?  I love celebrating their successes and I’m so honored to walk the path beside them as they challenge themselves, continue to grow, and stretch their dreams beyond what they could have ever imagined. I love those “light bulb” moments where they make those meaningful connections.

However, what can confront us all as coaches, are the times when our clients get stuck, off-track, find they are in their own way or lose their focus altogether. I call that going from “the sizzle to the fizzle.”

I used to be afraid of these “retrograde” moments and what I felt they implied about me as a coach. But once I learned to embrace and welcome these times as the “most coachable” moments, I learned just how sacred and precious they could be for both my clients and myself.

It is here we can choose to enter a critical portal to the deeper coaching we all desire to do. It is here where the “Quantum Shifts” can happen that will contribute the most to a client’s sustainable success.

Are you willing to go there? To do so, you will have to embrace the role of the coach as a “Challenger.” This means to hold your client to their highest and help them stand in their truth in a safe, non-judgmental way that can lead to a recommitment to their goals and to themselves.

Here are three areas to explore with your clients. Keep in mind, the goal for you here is to gently guide them to the possible root of what is blocking, stalling or draining their energy around the goal.

Embrace the concept that the client NEVER fails. Instead, it is the goal, strategy, environment or a belief system that may require a tweak or that sometimes needs to be tossed out and redesigned altogether!

Is it a case of Goal Fatigue™?

If you are more excited about the clients’ ambitions than they are, it could be a sign that their goals may have gone stale.  Sometimes items that have been taking up space on the “to-do” list unaccomplished for a long time lose their juice.  Perhaps the client has had too much experience with setbacks to clearly envision their eventual success. Perhaps they have never taken the time to work through the details of moving forward. They may also just get bored, be progressing too slowly or have other more compelling issues calling for their attention.

Tools: Coach to the Juice! Spend more time during the goal-setting phase really getting clear on the goal and its relevance for your client at this point in time.

If it does not sound juicy or compelling to you, challenge the client to either recharge the goal or let it go. You might try breaking down any goal that is too broad, reformulating it, finding a way to get more excited about it… or tossing it out and finding a better one altogether.

Quantum Questions: What are you most passionate about right now? What is the importance of this for you? What are you hoping will change as a result? How long have you had this goal? What has-hasn’t worked for you in the past? Is this a “should” goal or a “non-negotiable” one for you?

Is it a case of Resistance?

Change is scary no matter how much we say we want it. As we begin to move in a new direction, fears of success and failure are often triggered and there may be an imagined ripple effect that can impact relationships, careers, and our life path in general.

When people stop “showing up” for themselves, it can be a normal form of distraction or self-protection (a.k.a. self-sabotage). Challenging a client here does not mean pushing. It means listening more, acknowledging their feelings and helping them decide where they want to go next.

Tools: Use your Reflective Listening to hear between the lines to what it is your client may be feeling but not saying. Let them drive the agenda of where they want to go next. What is critically important is to break down all goals into tiny action steps so as to help them handle any fears that might arise.

Quantum Questions: What is the risk to make the change now? What is the risk to NOT make the change now? Can you say more about what feelings have been coming up for you? How will you handle it when you feel scared to take the next step? How can we make the steps even smaller? What is the worst thing that might happen? What is the best thing that might happen?

Is it a case of Conflicting Intentions and/or Underlying Beliefs?

When clients stall out, it is helpful to troubleshoot their obstacles. They sometimes feel torn between their desires and other intentions or obligations.

They may also have an underlying belief that can undermine the best of their plans. For example, if they have a belief that they are meant to serve others first, this might cancel out any energy and momentum they feel towards “selfishly” prioritizing their own goals.

Tools: Help the client identify where they may need to create what we call “Compassionate Boundaries.” This will allow the client to say “no” or “not now” in a loving way that still honors both sides. Challenge the client to get clear and really prioritize their current intentions, roles or obligations and the time commitment required for each.

Quantum Questions: What would it take to make your current goal your single-minded priority this week? What would have to go on the back burner in order for you to succeed? What belief do you have that is undermining your progress?  How will prioritizing this goal help you meet the demands of all your other roles? What would you have to let go of in order to move forward? Where do you need to create a healthy boundary for yourself? What do you know to be true in this moment?

When our clients get stuck or fizzle out the temptation is to get in there and “fix” or push… neither of which are helpful coaching behaviors.  If this happens, try to catch yourself and gently return your focus to some of the tools and questions I have shared with you.

Also, resist the urge to think you haven’t done your job and instead, keep your attention on the client. Share with them what you see from an honest, non-shaming way so as to hold up the most powerful mirror you can.

Quantum Questions for the Coach to Sustain the Sizzle!

  • How well does the client’s stated goal and their energy around it match up?
  • Is the goal clear and broken down into smaller than small steps?
  • How does the client stay in touch with the meaning/motivation behind the goal on a regular basis?
  • Are the action steps tiny enough to ensure the client’s success and build momentum?
  • How might frequency of sessions or contact impact the outcome?
  • How can the client find a more fun way to track their progress?
  • Am I being consistent with my accountability?
  • Are we celebrating small successes along the way?
  • How have I been stuck myself in the past that could offer me some insight on the situation?
  • What are my judgments about my client’s lack of progress?
  • Am I being triggered in any way that clouds my coaching mirror?
  • Am I being self-compassionate and embracing my learning along the way?

Change is never a straight-line process. We must embrace every step forward and back as part of the dance of transformation.

As a “Challenger” you are also your client’s biggest Champion. You dance in the moment with them and wisely let them lead all the while holding the vision of their greatness until they can fully embody it for themselves.

In the meantime, I “Challenge” you to keep doing your own work and lean into the beliefs you hold that are bigger than any fear you possess. Let go of what no longer serves you and embrace your passion for this work to which you were called for a reason. I will always hold the vision of your greatness as you continue to stand more fully in its power every day!

Go Quantum with Your Coaching and in Your Life!

Marilena Minucci, MS, CHC, BCC

As creator of the Quantum Coaching Method™, Marilena has trained and mentored Health & Wellness Coaches over the past 25 years in a dynamic way to work more deeply and effectively with their clients through her Functional Coach Approach™. This includes a solid foundation Whole-Person Wellness, Soul-Centered Self-Care™, lifestyle change, personal development & productivity.   Her book, Quantum Coaching Questions is a highly acclaimed primer for Coaches and her training program Quantum Coaching Essentials™ offers coaches an approved pathway to recognized International Certification.

FREE OFFER:

Receive Two Sizzling Excerpts from Quantum Coaching Questions, Marilena’s highly acclaimed, must-have guidebook for every coach:

Bonus Guide #1: Quantum Questions for Clients Who are Stuck and Self-Sabotaging, and Bonus Guide #2: Quantum Questions for “Closing the Deal”

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