As a health coach, Facebook groups can be an amazing way to create a loyal, close-knit online community of raving fans. Unlike your Facebook business page, all of the members of your group can potentially see all of your posts. Today, I’m going to share 10 ways to boost engagement in your facebook group, because I know this can be a tricky thing.
[If you’re wondering why you would want to host your own Facebook group for your business, I created a detailed post about it HERE (including tips for promoting and growing your group), so be sure to check it out if you need more information.]
After you have your group up and running, you want to keep your members engaged and active, so they can get the most out of it, and get to know you. Your group is going to be a lot more fun for everyone (including you) when people are commenting, asking questions and getting involved.
In this post, I’m sharing my top 10 tips to help boost engagement in your Facebook group (and help keep it from becoming a ghost town).
You can also get a copy of this checklist with 10 Tips HERE, so you’ll have it handy to refer back to later.
Before we dive in to the nitty gritty here, I want to point out that it’s very important to set your group apart, so you want to figure out why people should join YOUR group, and what makes it different from other groups. In most cases, the more ‘nichey’ you can be, the better. For example, if the focus of your coaching business is geared to a paleo, vegan or vegetarian approach, that may be a good place to start to determine the theme of your group. Think about what spin you can put on it to make your group unique, and appeal to your ideal clients. If you’re too general, you may not get as much interest or engagement long term, so take that into consideration before you launch your group (or revisit this suggestion if your existing group has fizzled a bit).
NOTE: These 10 tips are geared for a free Facebook group, but most are applicable if you have a Facebook group that is part of one of your paid programs.
1. Tag people with a welcome message.
People love to be welcomed! I recommend doing this once a week so that your group newsfeed isn’t full of separate welcome messages on a daily basis. Tag the people that joined over the course of the week to welcome them. You can ask them where they’re from, or just ask them to introduce themselves.
To do this, you’ll click on ‘member’s in your group, and then sort by date (instead of choosing default or alphabetical), then you’ll see a list of the members that have joined within that time frame.
IMPORTANT: Remind members to add your group to their favorites/shortcuts and turn on notifications so they don’t miss anything. You can do this at the bottom of your welcome post.
If people don’t add your group to their favorites/shortcuts, and they belong to several groups, they may not see your posts, so this is key.
2. Set your group to closed (not public) and don’t add people without their permission.
People will feel more comfortable posting in your group when it’s closed vs. public. In a public group, members’ comments show up in their friend’s newsfeeds too, so people are wary about posting.
Do not just add people to your group because you want to grow it as quickly as you can. If your group is full of people that don’t care about being there, they won’t interact, so what’s the point, right?
3. Post your rules.
You can do this in the description section (after a welcome sentence or two, and what the group is about). Rules will help reduce sales posts, as well as any other types of posts you want to prevent. Screen people as best you can before you add them to make sure it’s not a spam account (you can outsource this to your VA if you have one).
4. Set an example
Be in the group at least 5 days a week to interact, answer questions and get conversations going. People are going to follow your lead, so if you aren’t involved in the group, they won’t be either.
TIME SAVING TIP: You can set up your posts ahead of time with a social media scheduling tool like Buffer, Hootsuite or PostPlanner. Another scheduling tool is Edgar. I use Edgar and I love because it recycles through my library of posts automatically (set up a post once and it lives on, and you just keep adding content that rotates through the queue – pricing starts at $49 per month, but it’s amazing).
Don’t schedule the same posts each week because that gets really boring for your members. I create 12 posts for 3 days each week (M-W-F) so I have 4-months worth of posts that I can reuse. On Tuesdays and Thursdays, I post other things like maybe one of my blog posts, a question, a poll, a motivational message or something else. I don’t have all 5 days planned out in advance, but that may appeal to you.
On occasion, I will share a special offer, flash sale or other offer that I think my group would be interested in.
5. Make it fun
Show your personality, don’t be perfect – be real. Let people get a glimpse into what you’re really like. It doesn’t all have to be serious.
6. Offer free goodies
Pin an opt-in to the top of your group as part of your welcome message. New members will appreciate this and it’s a great way to build your email list. Change out your free offer a few times a year. I prefer for this freebie to not lead to a sales pitch, but more of an opportunity for people to get to know you. Once they’re on your email list, they’ll know about any promotions or special offers you have throughout the year.
7. Provide free trainings or demos
Facebook live is great for this, but you can also add any recorded videos you already have. I like Facebook Live because it gives people a chance to see you live, and you can answer their questions right there on the spot.
8. Use graphics in your posts
Eye-catching graphics will grab people’s attention in the news feed. This is easy (and free) to do. You can use stock photo sites like pexels.com and pixabay.com and use picmonkey.com to add text. Easy breezy! Canva.com is another option for creating graphics.
9. Don’t talk at people
Since the goal of your group is to get people involved, and familiar with you, involve them, ask for feedback and ask questions. Do a poll from time to time to find out what people want to learn about the most or what they struggle with about certain topics.
Doing polls can also help you know what to include in your paid programs, as well as how to market your programs (what language to use, etc.)
10. Do a 5-7 day challenge
Free challenges work incredibly well to kick off a brand new group and get an influx of new members, and it’s very effective for breathing new life into an existing group. You just want your challenge topic to be relevant to the theme of your group.
If you need your own 7-Day Challenge, you can check out the 7-Day Healthy Habits Challenge here.
Don’t be afraid to test things to see what works best. I’ve been running Facebook groups for over 6 years, and it’s one of my absolute favorite things to do. I’ve learned by trial and error what works and what does not, so don’t be afraid to do the same with your own group. It’s always good to experiment from time to time.
Wishing you much success with your Facebook group.
CLICK HERE to grab your copy of this checklist so you can refer back to it any time.
Have you ever had a client that got off track? This is a bit of a rhetorical question really, since it’s bound to happen. Your clients will get off track from time to time, so it’s important to know what to do when this happens, so you’ll feel empowered and equipped to handle it with grace and confidence.
Today’s post is from the amazing Marilena Minucci. For those of you that attended IIN, you may remember her as one of the featured guest speakers. She was one of my favorites, so she’s likely one of your faves too.
I know you’re going to love this post, and find it incredibly helpful. Let us know what you think by leaving a comment for us at the end.
I love my clients, don’t you? I love celebrating their successes and I’m so honored to walk the path beside them as they challenge themselves, continue to grow, and stretch their dreams beyond what they could have ever imagined. I love those “light bulb” moments where they make those meaningful connections.
However, what can confront us all as coaches, are the times when our clients get stuck, off-track, find they are in their own way or lose their focus altogether. I call that going from “the sizzle to the fizzle.”
I used to be afraid of these “retrograde” moments and what I felt they implied about me as a coach. But once I learned to embrace and welcome these times as the “most coachable” moments, I learned just how sacred and precious they could be for both my clients and myself.
It is here we can choose to enter a critical portal to the deeper coaching we all desire to do. It is here where the “Quantum Shifts” can happen that will contribute the most to a client’s sustainable success.
Are you willing to go there? To do so, you will have to embrace the role of the coach as a “Challenger.” This means to hold your client to their highest and help them stand in their truth in a safe, non-judgmental way that can lead to a recommitment to their goals and to themselves.
Here are three areas to explore with your clients. Keep in mind, the goal for you here is to gently guide them to the possible root of what is blocking, stalling or draining their energy around the goal.
Embrace the concept that the client NEVER fails. Instead, it is the goal, strategy, environment or a belief system that may require a tweak or that sometimes needs to be tossed out and redesigned altogether!
Is it a case of Goal Fatigue™?
If you are more excited about the clients’ ambitions than they are, it could be a sign that their goals may have gone stale. Sometimes items that have been taking up space on the “to-do” list unaccomplished for a long time lose their juice. Perhaps the client has had too much experience with setbacks to clearly envision their eventual success. Perhaps they have never taken the time to work through the details of moving forward. They may also just get bored, be progressing too slowly or have other more compelling issues calling for their attention.
Tools: Coach to the Juice! Spend more time during the goal-setting phase really getting clear on the goal and its relevance for your client at this point in time.
If it does not sound juicy or compelling to you, challenge the client to either recharge the goal or let it go. You might try breaking down any goal that is too broad, reformulating it, finding a way to get more excited about it… or tossing it out and finding a better one altogether.
Quantum Questions: What are you most passionate about right now? What is the importance of this for you? What are you hoping will change as a result? How long have you had this goal? What has-hasn’t worked for you in the past? Is this a “should” goal or a “non-negotiable” one for you?
Is it a case of Resistance?
Change is scary no matter how much we say we want it. As we begin to move in a new direction, fears of success and failure are often triggered and there may be an imagined ripple effect that can impact relationships, careers, and our life path in general.
When people stop “showing up” for themselves, it can be a normal form of distraction or self-protection (a.k.a. self-sabotage). Challenging a client here does not mean pushing. It means listening more, acknowledging their feelings and helping them decide where they want to go next.
Tools: Use your Reflective Listening to hear between the lines to what it is your client may be feeling but not saying. Let them drive the agenda of where they want to go next. What is critically important is to break down all goals into tiny action steps so as to help them handle any fears that might arise.
Quantum Questions: What is the risk to make the change now? What is the risk to NOT make the change now? Can you say more about what feelings have been coming up for you? How will you handle it when you feel scared to take the next step? How can we make the steps even smaller? What is the worst thing that might happen? What is the best thing that might happen?
Is it a case of Conflicting Intentions and/or Underlying Beliefs?
When clients stall out, it is helpful to troubleshoot their obstacles. They sometimes feel torn between their desires and other intentions or obligations.
They may also have an underlying belief that can undermine the best of their plans. For example, if they have a belief that they are meant to serve others first, this might cancel out any energy and momentum they feel towards “selfishly” prioritizing their own goals.
Tools: Help the client identify where they may need to create what we call “Compassionate Boundaries.” This will allow the client to say “no” or “not now” in a loving way that still honors both sides. Challenge the client to get clear and really prioritize their current intentions, roles or obligations and the time commitment required for each.
Quantum Questions: What would it take to make your current goal your single-minded priority this week? What would have to go on the back burner in order for you to succeed? What belief do you have that is undermining your progress? How will prioritizing this goal help you meet the demands of all your other roles? What would you have to let go of in order to move forward? Where do you need to create a healthy boundary for yourself? What do you know to be true in this moment?
When our clients get stuck or fizzle out the temptation is to get in there and “fix” or push… neither of which are helpful coaching behaviors. If this happens, try to catch yourself and gently return your focus to some of the tools and questions I have shared with you.
Also, resist the urge to think you haven’t done your job and instead, keep your attention on the client. Share with them what you see from an honest, non-shaming way so as to hold up the most powerful mirror you can.
Quantum Questions for the Coach to Sustain the Sizzle!
- How well does the client’s stated goal and their energy around it match up?
- Is the goal clear and broken down into smaller than small steps?
- How does the client stay in touch with the meaning/motivation behind the goal on a regular basis?
- Are the action steps tiny enough to ensure the client’s success and build momentum?
- How might frequency of sessions or contact impact the outcome?
- How can the client find a more fun way to track their progress?
- Am I being consistent with my accountability?
- Are we celebrating small successes along the way?
- How have I been stuck myself in the past that could offer me some insight on the situation?
- What are my judgments about my client’s lack of progress?
- Am I being triggered in any way that clouds my coaching mirror?
- Am I being self-compassionate and embracing my learning along the way?
Change is never a straight-line process. We must embrace every step forward and back as part of the dance of transformation.
As a “Challenger” you are also your client’s biggest Champion. You dance in the moment with them and wisely let them lead all the while holding the vision of their greatness until they can fully embody it for themselves.
In the meantime, I “Challenge” you to keep doing your own work and lean into the beliefs you hold that are bigger than any fear you possess. Let go of what no longer serves you and embrace your passion for this work to which you were called for a reason. I will always hold the vision of your greatness as you continue to stand more fully in its power every day!
Go Quantum with Your Coaching and in Your Life!
Marilena Minucci, MS, CHC, BCC
As creator of the Quantum Coaching Method™, Marilena has trained and mentored Health & Wellness Coaches over the past 25 years in a dynamic way to work more deeply and effectively with their clients through her Functional Coach Approach™. This includes a solid foundation Whole-Person Wellness, Soul-Centered Self-Care™, lifestyle change, personal development & productivity. Her book, Quantum Coaching Questions is a highly acclaimed primer for Coaches and her training program Quantum Coaching Essentials™ offers coaches an approved pathway to recognized International Certification.
Receive Two Sizzling Excerpts from Quantum Coaching Questions, Marilena’s highly acclaimed, must-have guidebook for every coach:
Bonus Guide #1: Quantum Questions for Clients Who are Stuck and Self-Sabotaging, and Bonus Guide #2: Quantum Questions for “Closing the Deal”
We’d love to know what you think. Please leave a comment below, and…
Join the conversation over in our FREE Facebook Group HERE (for certified wellness/fitness professionals only)
Webinars are still a hot topic, and a phenomenal marketing tool for your business, so if you’ve been thinking about doing them, this post is coming along at the PERFECT time for you!
My guest today is not only one of my dearest friends, but she’s also an unbelievable online marketing super star that ROCKS at webinars. I have learned so much from her over the years (as a coaching client of hers, and as a student of her courses that teach the ins and outs of online marketing and webinars).
So, when I say you’re in for a real treat, I’m not kidding!
Karen Pattock is going to break things down for you, and share her 2-Step Formula that GUARANTEES you’ll have people signing up AND showing up for your webinars!
Have you ever wondered what the most important steps are to SUCCESSFULLY HOST a webinar that ends with you making lots of sales of your programs or services?
If you’ve ever done a webinar, or thought about doing a webinar, you know that there are a lot of moving parts behind the scenes.
One of the stumbling blocks for most health coaches and fitness professionals that consider hosting a webinar is the fear that no one will sign up.
However, with a little careful planning and one simple webinar formula, that fear can be squashed with a flood of webinar registrations.
There are really ONLY 2 STEPS that truly matter in hosting a webinar.
These two steps are more important than any of the other steps and without giving them your full attention it’s almost certain that your webinar will feel like a disappointment.
Successfully navigating these two steps, as I’ll share in this article, will certainly help everything else become 100% easier.
Wondering what they are?
Let’s dive in…
STEP #1: Get enough people to register for your webinar to hit your target sales goal
This may sound elementary in nature but hear me out.
Most of the clients I work with decide to do a webinar, promote it a little bit to their list and on social media, get a small number of people to register, deliver the webinar and then can’t figure out why they didn’t make many sales.
The truth of the matter is you need to know your numbers, (which is something I’ll be diving into with a simple ‘webinar sales formula’ in my upcoming Webinar Profits Now program).
To figure out what your numbers need to be you have to ask yourself a series of questions.
- What’s my sales goal? (On average, you can count on 10% of total webinar registrants to purchase your offer).
- How many people need to purchase my program or service to reach the goal? (On average, you can count on a total of 15-20% that attend live to purchase)
- How many people need to attend live to make that many sales? (On average, 40-50% show up live, but this can be as low as 20-30%)
- How many people need to register to get that many people to attend live?
- How much advertising do I need to do to get that many people to register?
This specific webinar sales formula is a form of reverse engineering your entire webinar campaign strategy. It starts with your end goal of ‘total sales’ and keeps stepping back to the beginning letting you know exactly what you need to accomplish.
Industry averages go a long way in telling you exactly what you need to do to accomplish your sales goals.
Taking the time to do the calculations to answer these questions will be the difference between a webinar that generates sales in the amount of your goal vs. not.
STEP #2: Get people to attend your webinar LIVE
Your first goal needs to be knowing the number of registrations you need to get to meet your ultimate sales goal as we just discussed in STEP #1.
Your second goal is to get as many of those that registered for your webinar to show up live.
Because the #1 reason webinars work so well to make sales is because the person attending gets emotionally wrapped up in your presentation, your solution, your program.
They are encouraged, inspired and empowered.
They take action by pulling out their credit card to purchase.
That’s the power of live attendance.
Once you get someone to register for your webinar your next job is to nurture them to get them excited about attending live with a simple onboarding email sequence.
Here’s an example of what an onboarding email sequence might look like…
- It starts with a registration confirmation email, (EX: Congratulations you have a seat!)
- Next you send them an email that gives them a link to a worksheet or workbook for the webinar, which encourages them to pay attention and engage during the webinar
- The next email gives them a 24-hour reminder notice
- The final email reminds them that the webinar starts in a few hours and gives them the link to the webinar workbook again
The contents of these emails can also offer cool bonuses or insider information to make your attendees feel special.
- Tell them about a special timely bonus they will receive for attending live
- Share additional tips, strategies, facts and statistics to support your overall webinar promise
- Send links to articles or blog posts that you’ve written that share supporting information around your webinar topic
Prioritizing these 2 steps along with a well thought out marketing schedule will virtually guarantee maximum registrations and attendance.
As more and more people are communicating and sharing information online through mobile devices it’s the perfect time for you to educate yourself on how to design, market and deliver the perfect webinar to get more clients in 2017.
I’ll be doing a deep “how-to” dive into each of these steps in my recently updated Webinar Profits Now program.
If you want to learn the right way to create, promote and deliver webinars that are a hit with your audience, be sure to check it out.
You can check out all of the details by CLICKING HERE
This is the year of webinar. It’s time you jumped on board.
Karen Pattock is an International Business Coach and Educator specializing in Facebook Marketing and Online Customer Attraction Systems. She’s known as the “In The Trenches” Coach because she not only teaches her clients the ‘what’ of online marketing she also dives into the ‘how’ that it takes each step of the way to accomplish their goals.
There was a recent post by a member of my Facebook customer support group, and it was so good, that I knew I wanted to share it with you.
Because I know some of you are feeling discouraged about building your business, and you wonder how other coaches are doing it. The truth is that they aren’t any smarter or more gifted than you are; they’ve just figured out what works for them and they haven’t given up.
After interviewing 3 coaches for the brand new Health Coach Success Secrets interview series, it was apparent that there were a few things they ALL had in common.
- They have all been CONSISTENT in their efforts (getting in front of people, building their email list, etc)
- They have all made MISTAKES (but they learned from them and moved on)
- They have the right TOOLS and resources in place to help clients and earn revenue
- They stepped outside of their COMFORT ZONE (even though they were scared)
- They ask for HELP and SUPPORT when they need it
- They believe in the VALUE they’re providing
These 6 things are KEY to growing ANY business.
And this is the exact same case with health coach, Jane Waller Smith, as she shared in the group (keep reading to see her post).
Just like we tell our clients; there are no quick fixes, and consistency is key to getting results. There is no magic pill to grow your business; it’s a combination of things.
One of the worst things you can do is try 10 different things, and then think that it didn’t work. It’s much better to do 2 or 3 things at a time consistently, give it a few months, then see it if works before you change course or give up.
The other HUGE piece of the business-building puzzle is to get out of your comfort zone and do what you know you should be doing, even though you’re scared to do it. I still have to remind myself of this from time to time, and it’s been a game changer for me.
If this post had been earlier, I would have interviewed Jane for the Health Coach Success Secrets Interview series, but it was too late. I thought the next best thing would be to let you read what she’s been up to.
“I saw a couple of posts today asking me about this because some folks were having trouble filling their programs. And so now I feel a little embarrassed about my relative success. But here is my opinion about why people signed up for my program.
How I enrolled 16 participants for my 30 Day Jumpstart.
- I have been a coach for more than 4 years. I did everything just like IIN (Institute for Integrative Nutrition) said to do in the beginning…started a newsletter, worked to build my list by giving talks, got a few clients early on. I also got very lucky and have two physicians and a chiropractor who refer to me. They are forward thinkers. So now I have had well over a hundred people in my 3 and 6-months programs.
I have a website with 2 opt-in gifts, I speak, I do my newsletter fairly faithfully and have about 850 people on my list. I am not shy about asking people to be on my mailing list. I am also not terribly aggressive. My point here is that I have been around while, I put out a lot of content, have a good record as a coach, and I also teach some raw food classes.
- I am woefully inept when it comes to technical things, a little less inept when it comes to writing, through my own personality. So Kathleen’s programs were a Godsend for me.
I did the 7 Day Challenge and got many people involved with that…had lots of fun, and learned a lot along the way. In putting together both of those programs, I did what Kathleen suggested, and put it out pretty straight. I needed lots of support, but it was pretty basic stuff on both counts….no frills, no videos that weren’t provided, etc.
- Here’s the kicker. In the end, many of the 16 paying participants for the 30 Day Jump Start are former or current clients. The former ones wanted the brush-up after “straying” and the current ones are particularly wanting to meet their own health goals and want all the help they can get. Only 2 in the program were fairly unknown to me. Another is a professional colleague from my past life. So, for me, aside from the excellent support I had, I think my major reason for success is just that I have been on the street long enough, made enough good relationships to have gained some trust, kept it fairly simple, honest, and doable.
[Kathleen’s side note: This is a good reminder that just because a client finishes a program with us, it doesn’t mean they won’t need our help again down the road].
That’s it. The next time I do a program, I hope to do better. I’ll have that many more happy customers and their testimonials to help me spread the word.
No magic…just keeping at it in ways that were manageable for me. I put events on Facebook, boosted a couple of posts, but otherwise stayed very low budget. Many of you already know that I am not a fan of Facebook ads. I know they work well for others.
It’ll happen for you. Keep at it. Build your lists. Give free talks, demos, whatever you’re comfortable doing. And have fun.”
Jane Waller Smith can be found via her beautiful website at Abundant Raw Life
Thank you Jane 🙂
Check out the 3-part candid interview series HERE and discover what other health coaches are doing to get new clients, and build their practices.
It’s FREE, but only available for a limited time.
If you’re a health coach or nutritionist, you have probably seen many kinds of done-for-you programs out there. These can be used to help build your business, and help your clients. But what exactly are done-for-you programs, and how do you know if they’re right for YOU?
A done-for-you program means that someone else has developed the program and they now offer it to other coaches to use in their business. These types of programs can save you time so that you have more energy to use for getting clients (instead of being stuck behind the computer for hours on end).
Some of the done-for-you program options include:
- 30-Day Jump Start
- Cleanse or detox
- Workshop or webinar
- Complete 6-month health coaching program
- Free challenge to grow your email list and create an online community
In order to determine if a done-for-you (DFY) program is right for you, consider these questions before you purchase.
- Will the program be a good fit for your audience?
- Are you able to customize the program to fit your target audience?
- Do you need a program to offer your clients (or potential clients) and you don’t have the time or desire to do it yourself?
It’s important to note that not all DFY programs are created equal. If you answered yes to those questions and are considering purchasing a DFY program, there a few key points to keep in mind:
Is there a fair and reasonable refund policy? I recommend a 30-Day refund policy. If someone doesn’t offer a refund policy, I would be wary.
Are you able to completely brand the program as your own (without including the creator’s copyright information) and edit the content as you choose? This was extremely important to me as I started my health coaching practice because I wanted to be seen as the expert. I didn’t want to just have handouts that had the school’s copyright on it. Having total flexibility with adding your own spin to it is important so your personality can come through.
Is there support after the sale? Good customer service is critical, and chances are you will have questions as you implement your program. Make sure ahead of time that someone will be available to respond to you in a reasonable timeframe.
Is the content high-quality? This is where the DFY program’s testimonials can be helpful, so be sure to read them. Also, ask your colleagues if they have heard good things about the program developer and the program itself. You don’t want your hard-earned money to go to waste.
When I started as a health coach, what I needed wasn’t available, so I went to work to create it – a comprehensive 12-session coaching program that could be delivered one-on-one or online. I found that once I had the content I needed, I was unstoppable to help people from all over the world.
Once I used the program and saw the great results people were getting, I made the program available for other coaches to use in their practice too.
One question you may be asking about done-for-you program is, “What if someone asks if I created the program from scratch?” It’s rare that anyone will ask you if you developed the program yourself, but in the off chance someone does, you can reply honestly that you collaborated with another health coach to put the program together. This is true since you will be customizing the program and adding your own personality to it.
Teachers do something similar to this where they offer their pre-made lesson plans to their colleagues. It’s a tremendous time saver, and a great way to get more done in less time.
Done-for-you programs provide a template and concrete, duplicatable system for you to get started as a health coach. Once you get practice and build your confidence, you will get a feel for what else your clients may need help with, and you can add to your coaching toolbox too.
When you have the tools and support you need to change lives, you feel more confident, and you feel as though anything really is possible!
You’ve got this! I’m rooting for you!
Speaking of done-for-you content, be sure to grab this fully customizable FREEBIE to build your email list or use as a client handout.
The Busy People’s Guide to Healthy Eating on the Go!
How does a brand new health coach go from feeling nervous and unsure to feeling confident and empowered to help clients achieve their goals?
How to feel more confident as a health coach is probably something you’ve wondered at some point. Maybe this is even on your mind right now.
I know what this is like because I started out feeling very unsure, and very nervous to start coaching clients and charging people for my services. I think it’s something every health coach faces when they’re first starting out – just like anything else in life, it’s unsettling to be the newbie. As a health coach, the stakes are even higher because you’re helping people navigate the journey to better health.
Let’s look at 4 ways to help you boost your confidence…
Practice, Practice, Practice
This may sound obvious, but it can be easily overlooked.
In order to be good at anything, it takes practice, right? Would you expect to pick up a new musical instrument and be able to play a song right away? Of course not.
When I attended the Institute for Integrative Nutrition, we were encouraged to practice 3-5 consults with fellow students. I’m not going to lie – this was nerve wracking at first! It was critical in my entire process of coaching though because it showed me where my strengths were, but also where my weaknesses were. It also showed me that the way the school suggested we conduct consults, didn’t fit my particular style, so I went to work to create a consult outline that flowed better, and made a huge difference in my confidence on that first meeting.
Can you find 3-5 people to practice your consultation (discovery session, strategy session or whatever you call your initial consultation) with over the next 2 weeks?
Don’t expect it to be perfect, but just do it to get the practice, and you’ll feel better each time you do it.
Do you have a smooth transition to lead to inviting people to work with you? This was tricky for me when I was brand new because I didn’t want to seem pushy or salesy, but I knew I needed to lead into offering my services somehow.
I put together a great outline and script that helped me tremendously. You can get the ENTIRE script and outline HERE for FREE.
Offer a Beta Group
If you’re just getting started and experiencing those common beginner jitters, you can start a beta group for your coaching program.
I did this while I was still at IIN, and it was a tremendous help once I graduated.
Offer your programs for a three-month trial; enough time for them to notice results. This is a great (and very simple!) way to get testimonials. This also takes some of the pressure off that you need to be ‘perfect.’
Word-of-mouth is important, and your free clients can end up being walking billboards for you. Just be clear from the beginning that if they feel that they have received great value from you, in exchange for your services, they will write a testimonial for you within 7 days of completing the program.
Have the Right Tools and Resources
Do you have the right tools and resources to truly help your clients succeed or do you feel like you’re just ‘winging it’ with your coaching?
I felt a huge boost in my confidence when I had all the content I needed to coach my clients effectively. This meant no more scrambling to find the right handouts and resources to send them after each session. Having a system in place not only boosted my confidence, but it also saved me several hours each week.
If you don’t have a system in place or coaching sessions already put together, be sure to check out the Coach with Confidence Program which gives you 12 done-for-you coaching sessions plus handouts and much more. >>CLICK HERE << for complete details
Step Out of Your Comfort Zone
Let’s face it; Starting anything new can be scary and intimidating – the same holds true as a health coach.
The best way to face the fear is to step out and get started regardless of feeling nervous. Every time you stretch beyond your comfort zone, you will grow in both experience and confidence. It will get easier and easier each time you do it, I promise.
The first step is always the hardest, but if deep down you know this is how you want to make the world a better place, don’t let fear and doubt stand in your way. Take action.
Taking action doesn’t mean there are no failures, mistakes or mishaps along the way. It just means you learn lessons along the way, and keep moving forward.
What is one thing you can do in the next 30 days to get going with your business?
You’ve got this! I believe in you – now it’s YOUR turn to believe in you.
Boost your confidence with your new client consultations – Grab your FREE Health Coach Discovery Session Guide >> HERE <<
Join our FREE Health Coach Mastermind Group for support, guidance, brainstorming and more!