Crushing Self-Doubt: How to Tackle & Overcome Imposter Syndrome

Crushing Self-Doubt: How to Tackle & Overcome Imposter Syndrome

by | Oct 30, 2023

Crushing Self-Doubt: How to Tackle & Overcome Imposter Syndrome

We’re covering a topic that is in the hearts and minds of many coaches whether they are brand new, or they’ve had their business for a while. Each stage of business can bring on feelings of imposter syndrome.

The definition of imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.

There are many reasons to feel self-doubt that comes with a big helping of imposter syndrome. It can be because…

  • You’re just starting your business and don’t have much experience yet
  • You’ve been away from your business for a while and aren’t sure how to dive back in with your followers
  • You want to make some big changes in your business and aren’t sure how your family, friends and followers will take the news
  • Maybe it’s a little bit of all of those things that has you feeling unsure of yourself.

But here’s the thing, imposter syndrome is a thought, not an actual fact. It has no control over you and isn’t part of your identity. You can choose to ignore thoughts and feelings of imposter syndrome and replace them with healthier, more self-affirming thoughts instead.

Do you ever second-guess your abilities to help a client or the value you bring to the table? If you answered yes… rest assured you’re not alone.

Imposter syndrome can cause fear of success, fear of failure or even fear of being exposed as a fraud.

One coach recently shared with us – I suffer from imposter syndrome every day and I’ve been at this a while!

Every time you up-level your business you are going to be challenged by imposter syndrome.

Today we’re sharing 3 steps to cure self-doubt and impostor syndrome once and for all.

Step 1: Learn to quickly identify the feelings that cause you to feel like an impostor.

Being able to quickly identify the feelings, or even situations, that cause you to feel inadequate is crucial to shutting down those nasty voices inside your head. Typically, each of us has a very specific voice reel that plays in our head when we feel like we’re not good enough. As soon as you recognize that voice you must turn it around with feelings of positivity. Keep a list close by of people you’ve helped & successes you’ve experienced that you can reference whenever necessary. Believe the list of grateful clients that is fact and not the negative voice in your head.

Step 2: Identify a support person or group that you can rely on in times of need.

Having a friend, family member or trusted colleague that you can confide in is a must. All of us need a go-to support person in our life. In business, entrepreneurs often join mastermind groups to find support. We’ve always believed that when two people share a similar experience the potential for extreme healing and growth is usually the outcome. Having that support person that knows what your experiencing is the quickest way to banish those feelings of fraud. Your accountability partner will call out your feelings of inadequacy and remind you that the voices in your head are just your brain’s way of keeping you safe and inside your comfort zone.

Let’s discuss this further in step 3.

Step 3: Become crystal clear on what is fact and what is fiction.

Anytime that you begin to feel like an impostor ask yourself this question, “Do I feel this way because of something I know for a fact or is it coming from a feeling of inadequacy?” When you have strong feelings about something it can feel very real, however, without something factual to back it up, it remains just a feeling. Knowing the difference between the two is the best way to break that cycle of negativity.

The last thing we want to share before we wrap up today is that most health coaches are carrying a huge burden on their shoulders thinking that they need to know everything about their niche so they can answer every single question someone asks them. This is a false belief and is not the case. Your role as a health coach is to be a trusted and reliable resource and sometimes that means simply saying, “I don’t know the answer to that question off the top of my head, but I have a network of colleagues that I can tap into to get the most up-to-date information on this topic.”

Your potential client will appreciate you doing the legwork for them and will never ever look at you as an imposter for not knowing the answer to their question.

If you’re feeling those pangs of self-doubt or imposter syndrome, just know that it’s a normal part of the process and it means you truly care about helping people.  The more clients you work with, the more confidence you start to build – it’s all a process.

What helps you feel more confident as a coach?

​

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Increase Client Enrollment by Addressing Objections Head On

How to Increase Client Enrollment by Addressing Objections Head On

by | Oct 23, 2023

How to Increase Client Enrollment by Addressing Objections Head On

Did you know that you can increase client enrollment in your health coaching programs by addressing potential client objections head on?

When you address objections head on, you’re helping people make a decision, rather than getting stuck on a reason not to work with you. This means you’ll have more people enrolling because they have addressed and answered the questions they have that could hold them back from enrolling.   

The most common 3 objections are:

  1. Money
  2. Time 
  3. Will this work for me? 

Let’s look at each one of these objections, so you know how you can use them to your advantage in places like your sale page and emails.

1. One of the most common objections will be money – If you’re on a discovery call and you mention the price of your coaching program, and your prospect isn’t sure they can afford it, you have a couple of options.  First, be sure to let them know you have a monthly installment plan for your 3–6-month programs, so they can break the investment up into 3 or 6 payments if they want.  If that doesn’t work for them, you can share a “Plan B” program you may have such as an online group program, DIY program or other option.  This way, it’s still a win-win for both of you. 

To address this on your sales page and promotional emails, you can mention how your program can actually save them money, if that’s the case and it’s something you cover with clients.  For example: Maybe you help them prepare more meals at home which can save a lot of money each month if they’re eating out a lot. Perhaps you provide at-home workouts that saves them from paying for a personal trainer or gym membership. Chances are, what you cover in your program can save people money, so if that’s the case, point it out, so they understand.    

You can also point out on your sales page something such as “For less than what you may be spending on eating out each week, you can have a comprehensive solution plus my support to guide you to reaching your goals of XYZ.” This way, you are making a comparison of what they may already be spending. If your program is less expensive, you can say for less than what you spend on a typical cup of coffee per day….” 

How to Increase Client Enrollment by Addressing Objections Head On

2. The 2nd common objection is Time. Everyone is busy, right?  Some people will be thinking “This sounds great but I’m not sure I have the time for it right now.” You can address this by showcasing how your program can actually end up saving them time.

Here’s one example of how to address this:

“Rather than spending time doing the research and trying to figure this out on your own, I guide you through my step-by-step process, so you aren’t wasting time on things that don’t work. Most of my clients find that they actually save time because I share time-saving strategies to help them get results quicker.” 

Look at what you cover in your program that can save your clients time, so you can highlight that in places like your sales page and emails. A great place to include this on your sales page in in the FAQ section where it can say “What if I’m not sure I have time for this right now?”

Another way to address this is to convey something like: The next 3 months are going to pass by anyway – how great would it be in _____ months (length of your program) from now to look back at all the progress you made towards ______________ (their main goal reached, or problem solved).      

3. A third common objection is “Will this work for me?” 

This is a big one, especially in the health and wellness space where people may have tried things before that didn’t work.  They may feel like they have already failed, so they are hesitant and skeptical to try something else that may not work.

One of the most powerful ways to address this objection is through client stories and testimonials.  You won’t have these when you first start out and that’s okay – you can add them as you get them.

When you can share stories such as “When my client, _______ (client name)  came to me, she was experiencing ______________(problem/struggle) and she didn’t think she’d be able to _____________ (a desired outcome).” After we worked together for a few short weeks, she was thrilled to be able to ______________ (problem solved or progress made). 

In this example, it points out that this client had some doubts too, but they stuck with it and saw results. You can also point out reasons why other approaches don’t work and set people up to fail and it’s not their fault.  Explain how your program and approach is different and how it sets them up to succeed, even if they’ve tried other things that didn’t work.

You can add this information and testimonials to your sales page, you can sprinkle them in your emails, and you can even share stories about it on social media through video. 

Let’s recap the top 3 objections:

  • Money
  • Time
  • Will this work for me?

This is one of those episodes you may want to listen to a second time, and write down the objection busters that come to mind for you.  This can take some time but it’s worth it when you can easily and confidently address reasons people may have to not enroll, so you help them make the best decision.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Pivotal Mindset Shifts of Successful Health Coaches

3 Pivotal Mindset Shifts of Successful Health Coaches

by | Oct 16, 2023

3 Pivotal Mindset Shifts of Successful Health Coaches

Before we share the 3 Pivotal Mindset Shifts of Successful Health Coaches, we have some exciting news to share!

The doors are now open to the Wellness Business Accelerator.  We only open enrollment to this exclusive program 1-2 times per year and enrollment is only open until this Saturday, October 21st at 11:59 pm ET. 

So, what IS the WBA? 

It’s our signature program where you learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

You’ll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren’t wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS. 

You also get support from BOTH of us in a private Facebook group for 8 weeks

which includes bi-weekly livestream Q&A’s, so you can get detailed answers and action steps in real time. No more guesswork or feeling like you’re trying to grow your business alone. PLUS, you’ll be able to connect with your peers, share ideas and network.

Building your wellness business doesn’t have to be complicated and consume all of your time. In fact, it can be quite SIMPLE when you follow our proven blueprint.  

If what you’ve been doing to grow your business consistently isn’t working, it’s because there are critical missing pieces that need to be in place first.  The good news is that we show you EXACTLY what to do, step by step, so you aren’t left to try to figure it all out on your own. 

CLICK HERE to learn more and join us in the fall cohort. 


We would love to have you join us! 

Now, onto the topic of this episode which is…

3 Pivotal Mindset Shifts of Successful Health Coaches

We tend to think that the success of our business only comes down to marketing strategies – which of course, is a big part of the formula.  But our mindset plays a critical role too because it’s our mindset that directs some of our most important decisions.   

If you let fear, overwhelm or self-doubt dictate your decisions, shifting your mindset might just help. 

Today, we are sharing 3 pivotal mindset shifts of some of the most successful health coaches we see.

Mindset shift #1 – They set goals.   

This first one is simple but it’s also huge! What we’ve noticed with coaches who have grown their business to the level they want, is that they set clear goals. This is an important mindset shift because when you know where you want to go, and you have a target, you can put a plan in motion to reach your goals. If you don’t know where you want to go, it makes it really hard to put the right pieces into place because you don’t have a real destination in mind.  We see this all the time with our students in the Wellness Business Accelerator. When they go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, one of the trainings is about goal setting and how to do it. We hear from new students all the time is that they have never set goals before because (A) They weren’t sure HOW and (B) They were afraid to set them because they didn’t want to be disappointed if they didn’t reach them.

The reason our lesson on goal setting is so impactful for coaches and why they often have an “aha” moment is because we teach it differently than anyone else out there. Our method sets the stage for a coach to feel successful, rather than the typical pass/fail mentality. When our students apply what we teach they are actually excited to set goals and find themselves making more progress than ever before in their business.

Here’s what one of our past students, Jennifer Marcks, had to say about goal setting after going through the WBA. 

“I now feel as though I have a clearer vision for what I want out of my business, and what I’m working towards.  Your support has given me more confidence to put myself out there! My Facebook group is growing, I’ve been on 8 Podcasts and Facebook Group interviews AND I’m booked for multiple cooking classes through libraries. My email list is finally growing, and I know all of this will keep fuelling the growth of my business.

I am more organized and automated in the steps I take and create. You gave many steps to take to create this success”.

It’s truly amazing what can happen when you get clarity around what you want, and you take the time to set goals. 

Mindset shift #2 – They have automated systems in place.

This one is so important too because having systems in place that are intentional and automated, save a ton of time AND can be so much more effective. Instead of feeling like you’re spinning your wheels going from one strategy to the other and not really knowing what to do to get clients, you can have systems in place that help turn your social media followers and email subscribers into paying clients each month.

For example, implementing a customer journey that has each step planned out and put on autopilot so your social media followers move to email list subscribers and then to paying clients. One of the lessons we teach in the WBA will specifically walks you through the steps to put your own customer journey in place.

We know one concern some coaches have is not being sure they have time to learn the strategies we teach in the WBA, but the truth is that what we teach actually saves them so much time AND helps them get much better results. So, how great would it be to know exactly how to reach your ideal clients online and fill your programs and put a system in place to do just that vs wasting time on things that don’t work.  You could save several hours each week! 

Here’s what one of our students, Gianna Cerrat, had to say about this:

“I have more confidence in my offers and pricing and I’m getting organized, and my systems set up. This program and your support have helped me flush out SO much of the unnecessary nonsense. I just sold my first VIP program for 6 months for $5,000.”

We loved hearing this from Gianna. As she said, having the right systems in place can make all the difference in the number of hours you work AND the results you get.  Had she not taken the time to get organized and put her systems in place there’s a good chance she wouldn’t have signed that $5k client. You don’t have to work harder – you just need to work smarter, and that’s exactly what we show our students how to do. 

In our step-by-step lessons, we not only give you the resources, but show you exactly how to set things up. And the best part is, it doesn’t require a lot of tech implementation. In fact, chances are you already have most everything you need to be successful in the WBA. 


Mindset shift #3 – They invest in solutions that will help them get where they want to go.

This is another big one. We all need help with different things in our business, and having mentors and step by step processes to follow is one of the best investments you can make because it streamlines your learning curve and speeds up your results.  We know this firsthand because we did the same thing when we started out more than 10 years ago. We knew there were things we needed to learn, so we sought out the experts who could shorten our learning curve and fast track our success.  We’ve had business coaches and mentors, attended live in-person events, took online courses and more – we’ve each spent over 6 figures over the last 10 years because we know how important it is to continue to learn and implement what’s working.  We have each built multi-6 figure businesses along the way too because we implement what we learn, and then we test and fine tune things as we go so we can teach the roadmap to our students.  

The way we looked at it from the beginning was we can either try to figure it out on our own, knowing it will take a lot longer or we can learn what we need to do from people we know and respect. We both like learning the quickest way forward rather than struggling and feeling alone.

Helping you get results in the fastest amount of time possible is the entire reason we created the Wellness Business Accelerator program. We’ve seen too many health coaches over the years struggling to get clients and doubting their dream of owning their own business. We know what we teach in the program works because we have so many success stories from other coaches just like you.

Here’s what one of our students, Mona Mandour, had to say about having mentors that helped her get results quicker:

“Thank you for being my mentors. Since joining this program, I have increased my email list to 900 subscribers. I also ran a Facebook ad that brought in 40 booked discovery calls resulting in 6 brand new one-on-one coaching clients. Ladies, I can’t thank you enough for all the support that comes straight from the heart. Everything you give is so actionable, useful and precious.”

It shows you what’s possible when you invest in the right mentors and resources that help you get where you want to go much more quickly.  The right investments can make you money AND save you time. 

One of the things that sets the Wellness Business Accelerator apart from other programs, is that it is designed specifically for wellness business owners. Not all marketing strategies work well in the wellness industry and that’s why we’re 100% committed to teaching those in the wellness space what will actually work for them.

Let’s recap the 3 Pivotal Mindset Shifts of Successful Health Coaches

  1. Mindset shift #1 – They set goals.   
  2. Mindset shift #2 – They have automated systems in place.
  3. Mindset shift #3 – They invest in solutions that will help them get where they want to go.

The Wellness Business Accelerator helps you with so much, including these 3 mindset shifts.

If you would like to go from feeling overwhelmed and overworked to being productive and profitable, filling your coaching spots month after month, join us for the fall session of the WBA which is currently open until this Saturday, October 21st at 11:59 pm ET.

CLICK HERE to find out more about the program and hear more from the coaches that have worked with us in the WBA.

Have questions? Reach out via the Contact tab or Chat icon on the lower right and I’ll get right back to you.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The 5 Key Components Every Launch Must Include To Be Successful

The 5 Key Components Every Launch Must Include To Be Successful

by | Oct 2, 2023

The 5 Key Components Every Launch Must Include To Be Successful

A good launch strategy is an important part of every successful business. A launch is a marketing campaign that shares an offer you have, so you can get people interested, excited and ready to enroll in your program or service during a set period of time.  This can be for your 1-on-1 coaching, your online program or anything you have to offer your audience.

In this episode you’ll discover:

  • The 5 key components every launch must include to be successful
  • Why implementing these key components, a minimum of four times per year can increase sales as much as 25-50%
  • How these strategies can increase launch momentum by making more sales on day 1, thereby, giving you social proof that your program is in demand

Before we dive into today’s episode about launching, we wanted to share some exciting news with you. We are hosting a brand-new free training in a couple of weeks, and you’re invited to join. It’s called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

If you feel like your dream clients aren’t seeing or hearing you no matter how much content you create or how often you show up on social media then you’re going to love this free training.

During the training, you’ll discover:

  • The #1 strategy you MUST have in place to stand out and attract a steady stream of new dream clients that want what you have to offer
  • How to easily and effortlessly lead prospective clients from finding you online to enrolling in your paid programs (NOTE – this is easier than you think once you apply our 3-step system)
  • The biggest obstacle that is likely preventing you from filling your coaching programs that you probably aren’t even aware of (and what to do to fix it)

There are two dates and times to choose from to make it easier for you to join us live.

CLICK HERE to choose the date/time that works best for you, and we’ll see you there! 

The 5 Key Components Every Launch Must Include 
To Be Successful

Okay, now let’s dive into the 5 Key Components Every Launch Must Include to be Successful.

First, let’s chat about what a launch is so that we’re starting on the same page.

A launch is a marketing campaign that piques interest in an offer that you have, so you can get people interested, excited and ready to enroll in your program or service.  Think of it as a special promotion that is only available at certain times of the year, so it makes it makes it more exclusive.  We’re going to share ideas on how to do this in just a bit.

We recommend launching once per quarter. That’s 4 times per year you’ll create a marketing campaign spotlighting one of your programs that includes some, or all, of the key components that we’ll be discussing here today.

Launching actually has 5 key components that set the sales process apart from anything else you sell during the year. It’s a special offer that isn’t available all of the time. Instead, it’s available approximately 4 times per year.

Key Component #1 – Open & Close Dates

Every launch needs an open and close date. People love deals and special events when it comes to purchasing and one of the most important is the date that it starts and more importantly, the date that it ends.

A deadline, or closing date and time, encourages people to buy, because time is limited to act. When there is a set timeframe for them to purchase, more people will sign up. Without a deadline or urgency, people will put things off until ‘someday’. People are natural procrastinators so conveying a deadline as part of your marketing strategy is a sure-fire way to grab their attention and get them to act.

Key Component #2 – Urgency & Scarcity

One of the most popular launching strategies inlcudes ‘urgency & scarcity’. In fact, one of the most well-known cases of urgency and scarcity is Amazon Prime Day. It is a 24-hour period when you can get special deals and pricing on many of the items you’ve been wanting to purchase on Amazon when you are a Prime member. To make this offer even more compelling, Amazon always uses this disclaimer: If you’re shopping Amazon’s lightning deals, be aware that those short-term, limited quantity deals will likely end before the full sale does.

That is a GREAT example of Urgency & Scarcity. For most launches or special promotions for health coaches, we recommend running it for 3-7 days.

We can all use this strategy in our business to make more sales of our programs in a few different ways. The next three components will describe some of those options.

Key Component #3 – Time-Sensitive Bonuses

This is one of the most used, and the most successful, components to a profitable launch. Inside the Wellness Business Accelerator program, we teach our students how to use time-sensitive bonuses to sweeten their offer so they can make more sales during the open cart period.

A time-sensitive bonus is something that is available only for a short period of time, (during the time that your launch is running), and once the doors close it goes away and isn’t available any longer.

Using this component as part of your launch strategy can increase sales by as much as 25-50%.

Key Component #4 – Special Pricing

This is such a great way to get your ideal clients to stand up and pay attention to you and your program during the launch period. However, special pricing doesn’t always mean a discounted price, although it can definitely include a coupon code or something similar.

For this key component we would like you to think in terms of your entire launch offer. Beyond a discount code, special pricing could include the value of the time-sensitive bonuses you’re offering, it could include an added perk that you don’t usually offer like a private call with you, or it could be something like a bundle of programs offered at a special price. Any way that you decide to package your launch offer can be considered special pricing because of all the reasons we’re talking about here today.

Key Component #5 – Limited Spots

It doesn’t matter if your launch offer is promoting one-on-one coaching or a group program, limiting the number of clients that can enroll is a surefire way to make it more successful. This is also considered part of the urgency and scarcity component we already discussed but we believe it deserves a unique spot on our list because it is so powerful.

A limited number of spots often increases the number of sales you’ll make on day #1 of your launch simply because your audience does not want to miss their opportunity to grab one of those spots. As we mentioned before, it is human nature to procrastinate until the last minute when purchasing something so adding a layer of urgency and scarcity by limiting the number of spots available with your offer takes much of the procrastination out of the equation and gets people taking action.

Making more sales on day one is so good for our mindset as business owners and offers us the unique opportunity to brag about it in our following marketing messages in email and on social media.

Let’s say you have 25 spots available in your program and 10 of them sold on day one. That means that 40% of your spots are filled in just one day. If you’re running a 5- or 7-day campaign and almost half of your spots filled on the first day and you let your audience know that they are going to be even more eager and excited to join sooner rather than later which is a win for everyone. I can’t think of a more compelling marketing strategy to get people to take action.

Recap

We are true believers in embracing these 5 components when launching your program whether it’s for the first time, 5th time or 25th time. We use it in our businesses all of the time and have helped many of our Wellness Business Accelerator students enroll more clients by doing the same. Learning how to be a better launcher by putting together an effective launch plan will make all the difference in how many clients you enroll into your program.

Be sure to save your spot for our upcoming free live training (choose Oct 17th or 18th):

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

Hope to see you there!

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

by | Sep 18, 2023

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

On this episode, you’ll discover:

  • 5 questions to ask yourself to stay focused and grow your business
  • What to do when you feel pulled in too many different directions
  • How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish. 

When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on.  But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

We see this frequently with our Wellness Business Accelerator students when they first join our program.  It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done.   Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.

We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.    

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

Let’s dive into the first question you want to ask yourself to stay on track and grow your business. 

This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.   

Will this help me get clients?

This question translates to – will this help me generate income?

Say for example, you’re spending hours working on a logo for your website.  Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them. 

If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program.  The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.

So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else.  Focus on more income-generating tasks and actions. 

Question #2:  Will this help me get in front of more people?

As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients.   An example of this would be focusing on getting booked as a guest on podcasts or online summits.  Both of these are free ways you can reach more people. 

Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.   

The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.

Question #3: 

Will this help me build my email list?

This is another big one because the profitability of your business is directly tied to the size and quality of your email list.  Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.

If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources.  If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic.  Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.

Question #4:

Will this provide value to my audience?

Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating.  It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers. 

Ask yourself if it’s something you think your audience will appreciate and find valuable.

Lastly, we have question #5

This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going. 

Ask yourself:

Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress? 

For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth.  Another version of this question is “Will this bring me joy and happiness?”.  If it’s something that excites you, you may want to reconsider doing it.  You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.

I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.

I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go.  I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?”  When you say yes to something, you are saying no to something else, because there are only so many hours in the day.  So, choose wisely and be selective. 

When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:

  • Will this help me get clients? 
  • Will this help me get in front of more people?
  • Will this help me build my email list?
  • Will this provide value to my audience?
  • Is this something I want to do? Will it bring me joy and happiness and not stress me out?

Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.

Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

by | Sep 4, 2023

5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program

As a new health coach, the easiest way to get started working with clients is to use the outlines that you received through your training program or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.

This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!

There may come a time after you’ve worked with clients for a while that you to want to create your own coaching program. Perhaps you have a 6-month coaching program in place, but you want to also offer a more laser-focused 30-day program as an option.   

If you think you might want to create your own program but you’re not sure how to get started, you’re going to love today’s episode.

In this episode you will discover:

  • 5 checkpoints to know if you’re ready to create your own coaching program
  • The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
  • Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things

Checkpoint #1 to know if you’re ready to create your own coaching program is: You want to deliver a more specific and niched down program.

Let’s kick things off with the importance of niching down and creating a more specific program. As a health coach, it’s crucial to stand out as someone that specializes in one area. After you have experience working with a variety of clients, you’ll be in a better position to create a coaching program that’s tailored to a specific audience or health challenge based on where you believe your zone of genius is and the clients that you enjoy working with the most. This specificity shows that you understand the unique needs and challenges of that particular ideal client. When clients feel like you’re speaking directly to them, they’re more likely to see you as the solution they’ve been searching for.

Checkpoint #2: Your personal & coaching experience has led you to design a specific process/protocol that is working with your clients.

Developing a specific process or protocol for your coaching program often stems from your own personal experience. Picture this: you’re equipped with knowledge and personal experience that you’ve gained over the years of working with clients and dealing with your own health challenges. Designing a coaching program around your experience and expertise not only demonstrates your authority in the field but also gives your clients a clear path to follow. Your clients will feel confident knowing they’re following a tried-and-true approach that you’ve refined through your own experiences and education.


Checkpoint #3: You’re ready to differentiate yourself with your own unique offer.

With so many health coaches out there, setting yourself apart is key for standing out to your dream clients. A coaching program that targets a small segment of the population, a specific niche, allows you to stand out in the market which can be your competitive edge. Think about it: a potential client has choices, but when they see a program that addresses their specific needs in a novel way, they’re more likely to choose you. Your unique approach creates a connection, making it easier for them to say, “This is the coach I need.”

Checkpoint #4: One-on-one coaching is great but you’re looking for scalability and efficiency.

Creating your own coaching program allows you to work with multiple clients more efficiently at the same time that have similar needs. Traditional one-on-one coaching sessions can sometimes be limiting, both in terms of time and the number of clients you can accommodate so scaling your time and revenue by running an online group program is a great solution. With a structured group program, you can maintain quality while serving more clients simultaneously. This scalability model not only boosts your income potential but also allows you to make a more significant impact on your clients.

Checkpoint #5: You’re interested in passive income potential.

Beyond one-on-one coaching, your offerings can open doors to new income streams. Imagine how much more you could make by offering group coaching sessions or a self-paced, DIY, version of your program. These options enable you to generate income even when you’re not actively coaching. It’s like your program is working for you around the clock. This not only provides financial stability but also gives you more freedom to focus on other aspects of your coaching practice.

If any or all of these 5 reasons resonate with you, you may want to create your own coaching program.  If you want to learn more, be sure to save your spot for Amy Porterfield’s free Course Confident Bootcamp that kicks off September 14, 2023. 

Resources and Links mentioned on the show:

Course Confident Bootcamp – Free training

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!