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3 Critical Elements Most Coaches Are  Missing in Their Marketing

by Kathleen LeGrys | Oct 9, 2023

3 Critical Elements Most Coaches Are Missing in Their Marketing

If you’re a health coach who’s struggling to fill your calendar with clients, you’re not alone. Many coaches find themselves in this exact situation, despite their best efforts.

With nearly a decade of experience coaching coaches just like you, we’ve identified the top three reasons why you might be facing this challenge. It’s likely a matter of fine-tuning some of the things you’ve already put in place, (and not a complete overhaul).

Join us as we dive deep into each of these critical elements and provide actionable insights that can transform your coaching business.

In this episode, you’ll discover:

The top 3 critical elements most coaches are missing in their marketing that is causing them to lose out on new clients and additional revenue to their business
The added layer you need to consider when defining your niche that makes all the difference between attracting your dream clients, or not
The role consistency plays in expanding your network, attracting the right clients, and future opportunities that otherwise would not have been available to you
The secret sauce that must be included when defining who your offer is for, how it helps them, and the transformation that it offers

If you’re ready to take your coaching business to the next level and achieve the success you deserve, let’s get started!

Before we dive into today’s episode about launching, we were wondering if you heard the good news! Karen Pattock and I are hosting a brand-new free LIVE training next week and you are invited to join us.

You’ll discover a Streamlined Roadmap that Attracts Dream Clients, Grows a Niche-Specific Email List and Generates Consistent Monthly Revenue on Autopilot

If you feel like your dream clients aren’t seeing or hearing you no matter how much content you create or how often you show up on social media, you’ll love this free training because we’re going to share a strategy to change all of that.

SAVE your spot here!

Let’s dive in to 3 Critical Elements Most Coaches Are Missing in Their Marketing.

The first critical element you may be missing is: Your niche and solution aren’t specific enough

As tempting as it is to keep your health practice general so you have more flexibility, the fact is that we just don’t live in a time when that’s the best choice when you’re trying to grow a wellness business. We live in a world that wants specific solutions to unique problems. We all want a specialist to help us. Whether you’re a business owner that specializes in pouring floor leveling concrete, (yes that’s a thing and a very specialized area of the concrete world), or you’re a health coach that specializes in helping your clients embrace an intermittent fasting lifestyle for hormone balancing and fat loss, it’s critical to declare a specialty.

We call that your niche and it’s one of the places we spend the most time with our Wellness Business Accelerator students. We teach a concept that goes beyond just choosing a niche though. We dig even deeper by teaching our students how to choose a marketable ideal client. That’s a person that knows they have a problem, is actively looking for a solution, and has money to invest. Once you get that dialed in, getting clients is so much easier.

Take for example, our student Sherly. She had this to say about working with us in the WBA program.

“I’m an alumni of the Wellness Business Accelerator! I can definitely say this is a library of knowledge for every coach to have. I changed my niche and went back over the modules. It’s frankly one of the best investments I have made. During completing the program, I signed up 5 clients in my beta diabetes program. Thanks K&K.”

We can help you get similar results using our lesson called: How to Finally Nail Your Niche Within 30 Days to Fill Your Program.

What we find with coaches going through the WBA is that many of them think they already have their niche nailed down when they come into the program. However, they still aren’t getting clients. Once they go through the nail your niche lesson they realize that they were still being too broad, we’re often attracting potential clients that don’t have money to invest, and weren’t as clear in their niche statement as they thought they were thereby missing out on client enrollment. There was still the element of generality that was keeping them stuck.

If you’re not getting clients on a regular basis and keeping your coaching calendar full then chances are you have more work to do on dialing in on your niche so you determine your marketable ideal client.

The second critical element you may be missing is: A crystal clear offer. Your offer must solve a problem your audience knows they have (not a problem you may think they want solved).

Once you’ve dialed in on your marketable ideal client, the next step is to make sure that your offer is crystal clear. Many of our WBA students come to us with a program that they offer, however, when we question them about who it helps, how it helps, and the transformation that it offers, they aren’t quite confident in their responses. That’s a problem when it comes to getting clients.

That’s because it takes time to define your program messaging so it is not only clear to you, the coach, but more importantly, crystal clear to your potential client. If they can’t relate to your program description and benefit bullet points they more than likely will not make the investment to work with you because they don’t understand what the offer is.

That’s why we make this a main focus inside the Wellness Business Accelerator program. One of our main lessons is called: Crafting An Offer That Immediately Increases Your Confidence & Sales

We know the importance of getting your program messaging just right and we work really hard to support our WBA members in getting it perfect.

For instance, when we worked with Gianna she sold her first VIP program for 6 months for $5,000!

Here’s what she had to say…

“I have more confidence in my offers and pricing and I’m getting organized and my systems set up. I can finally say I FEEL my business now. This program and your support have helped me flush out SO much of the unnecessary nonsense.”

I’m sure we can agree that selling a VIP program for $5,000 is a pretty exciting! Gianna was no different than you when she enrolled in the WBA. She had many of the pieces of her business figured out but they weren’t dialed in so that she and her clients were crystal clear on what she was offering. That’s where our implementation guides, trainings, and templates came into play. If you’ve struggled to get clients, chances are this is an area where you could use our support.

Now, let’s transition into the third and final element coaches are missing in their marketing.

The third critical element you may be missing is: The Role of Consistency

You may be rolling your eyes to this one, thinking…

“Hey K&K, I’m doing the very best that I can. Don’t you know that I have kids, a job, and other responsibilities? Showing up consistently isn’t as easy as you make it sound”

Believe me we get it. I know what it’s like to have that feeling of being pulled in multiple directions. I have 3 other businesses that I run with my husband, besides my own coaching business. The list of to-do’s is long. But guess what, I get to define what consistency looks like for me and so do you.

Before we tell you what’s possible when you get consistent, let’s talk about why it matters. When you’re showing up on a consistent basis through email, social media posts, livestreams, etc., your followers will begin to expect to hear from you on that schedule. They’ll learn your patterns and know when to look for you and when not to. Consistency doesn’t mean that you have to be showing up every minute of every day. It’s consistency based on your schedule. That could look like one email every other week and posting on social media just 3 times per week or it could be two emails each week and social posting every single day. The choice is yours.

As I said, consistency doesn’t mean every day but it does mean regular patterns and schedules. For instance, our podcast listening audience knows that every Tuesday there will be a new podcast from us. This is episode 330 and we’ve never missed an episode. That means that we’ve been consistent for 330 weeks in a row. But, in the beginning we could have chosen a bi-weekly release schedule and by now, after 6 years, our audience would know to look for us every other Tuesday. The key is that you get to choose the schedule that works for you and when you stay consistent in that way, great things can happen.

Meet one of our Wellness Business Accelerator students, Mark. He’s super consistent in his wellness business and he recently shared with us what he accomplished in one year.

“I hosted 25 workshops, worked with 1:1 clients from six different states, was a guest on 12 podcasts, and received more than 20 referrals.

Thanks to working with the two of you I have lots of achievements from this year that I’m proud of! I hosted 25 workshops, worked with 1:1 clients from six different states, was a guest on 12 podcasts, and received more than 20 references. While I am proud of these achievements, the most impactful one for my business came after a series of weekly workshops I hosted. One of the participants invited me to create a 13-week wellness resource video series resulting in a 5-figure contract. Thank you both for what you do!”

The best thing about consistency, as we’ve seen from Mark’s story, is that amazing opportunities can come just by showing up consistently. Opportunities that you otherwise would not have had. That could come in the form of new clients, podcast interviews, summit invitations, and the list goes on.

We have a couple of lessons in the Wellness Business Accelerator program that will help you become more consistent on a schedule that works for you in a way that actually attracts your dream clients. We’ll be opening enrollment for the WBA on October 17^th, and you can still get on our VIP wait list to be among the first to know as soon as the doors open.

Your goal is to choose a consistent marketing schedule that works for you and stick with it.

If you’re missing any of these 3 marketing elements, you’ll want to be sure to join us for our exclusive free living training to discover a Streamlined Roadmap that Attracts Dream Clients, Grows a Niche-Specific Email List and Generates Consistent Monthly Revenue on Autopilot.

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Maximizing Your Online Reach: Strategies for Amplifying Your Content

by Kathleen LeGrys | Sep 11, 2023

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people. When your content can be seen by more folks, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.

In this episode, you’ll discover:

How to leverage other people’s audience to get in front new ideal clients
Ideas for repurposing your content to save time and reach more people
The quickest way to grow your email list while also boosting your credibility and visibility
And more

If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started.

Reaching as many people as possible is important but you don’t want to reach just ANY people; you want to get in front of more of your ideal clients – the people who want to learn from you and work with you. Attracting your ideal clients online starts with knowing who you want to help and what goal you help them achieve or what problem you help them solve. Once you’re clear about that, how do you reach as many people as possible?

That’s what we’re going to be talking about today which is Maximizing Your Online Reach: Strategies for Amplifying Your Content. If you’re trying to figure out your niche, we have a great episode to refer you to which is #216 where we covered 3 Simple Steps to Nail Your Niche as a Health Coach This is step one in marketing your business, so it’s not something you want to skip over.

Let’s dive in!

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people.

We’re going to share 5 strategies to help you do just that.

1. Leverage other people’s audiences. Getting in front of other people’s audiences is one of the best and quickest ways accomplish this. One way to do this is to be a guest on blogs like MindBodyGreen or any blogs of colleagues you know who have a similar audience. Maybe you know a personal trainer or physical therapist whose audience can benefit from your area of specialty. Reach out to them if they have a blog and see if they would be interested in having you share some helpful information with their audience. They will typically promote the blog to their audience which helps you get in front of more people, and you would share it with your audience which helps you with your social proof and level of authority. This is also a benefit to the other person because they’ll be getting exposure to your audience as well. This is a great way to network and collaborate. I did something similar to this when I was a guest speaker for Practice Better back in July. I was invited as a guest to present a webinar topic, so they promoted it to their audience and I promoted it to mine – so it was a win-win. You can also reach more people by being a guest on podcasts. We covered how to get booked on podcasts way back on episode 89, so be sure to check that out where we share our insider secrets with you.

2. Repurpose your content. We talk about this quite a bit on the podcast, but it can be overlooked. Use one piece of content in multiple formats. For example, turn a blog post into a video or a podcast episode, then also break it up into social media posts This way, you can reach audiences with different content preferences. We do this for the podcast each week – we have the podcast as our main form of content, and we also use it for our blog posts, social media posts, emails AND reels or stories. So, this one format of content – is used 3 – 5 other ways each week. Decide which will be your main content medium, and what are other ways you can use it.

Content format options include:

Blog
Podcast
YouTube
Livestreams
Stories
Email
Reels
TikTok

Every time you create one piece of content, ask yourself how else you can use it.

3. Host an online summit. While this is way more involved as far as the time involved and the tech, it is hands down the quickest way to grow your email list and get in front of brand-new people. It’s also a phenomenal way to network with colleagues and even meet new ones when you ask your summit guests for recommendations for other people who may be interested in being on the summit. If you have a summit with 10 speakers and each one had an email list of 5,000 people, that’s 50,000 people you can get in front of from one event. I’ve seen summits that have as many as 25 speakers, so imagine how many new people you can reach. There are companies and virtual assistants who specialize in handling most of the tech and logistics stuff, so if this interests you, see if you can find a recommendation for a VA who helps people run summits.

4. Consistency. This applies to pretty much everything in business, but consistency with your content is important. Decide on a schedule that works for you. If you can’t post 5-7 days a week, commit to 2 or 3. Same with emailing your subscribers, if you can’t do weekly, stick with bi-weekly. If you want to stay top of mind, people need to see your content on a regular basis – whatever that looks like for you. Be realistic, so you can remain consistent rather than being sporadic.

5. Run Facebook ads. While the first 4 tips we shared were free, there are times when you may want to invest in paid ads to reach more people. Karen and I do this when we are promoting a webinar or challenge, so we can let as many people as possible know about it. You can run ads to grow your email list too, and for that you would have a free resource to promote and your ad would share who the resource is for and how it will help them, and the link where they can sign up to get it. The benefit of running ads is that you can reach more people, and it can be running behind the scenes 24/7. It takes some time to learn how to run ads, but if it’s something you want to do, we think it’s worth learning or outsourcing it to someone who can run them for you.

Let’s recap the 5 ways to maximize your online reach:

Leverage other people’s audiences.
Repurpose your content.
Host an online summit.
Consistency.
Run Facebook ads.

Which of these options appeal to you the most right now? You can choose more than one too – you can run ads while you’re also repurposing content and leveraging other people’s audiences.

Resources and Links mentioned on the show:

Episode 89: Insider Secrets for Getting Booked as a Podcast Guest

Let's Connect on Facebook:

Karen’s free training – Planning Your Next 90 Days

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Our Top 7 Book Recommendations for Health Coaches

by Kathleen LeGrys | Aug 28, 2023

Our Top 7 Book Recommendations for Health Coaches

Karen Pattock and I love to read, so today we’re sharing a few of our favorite business and personal development books that we think you’ll like too. These are books that have made an impact on us personally or in our business (or both).

In this episode, you’ll discover:

A list of our favorite business and mindset books that made a lasting impact on us and how we show up each day as coaches and entrepreneurs
Insight into what we loved about each book and why we believe they will have an impact on you too
Personal stories of what we were struggling with and how these books pushed us to change and grow

Good books are meant to be shared and we’re excited to share our faves with you.

1. The 12 Week Year by Brian Moran. You’ve likely heard us talk about this book on the podcast before because it is one of our all-time favorites. If you’re a planner like we are then you’re going to love the premise of this book. Essentially, the author shares a strategy for planning and running each 12-week increment – or 90-day interval as a year in your business. If you’ve ever tried to put a one-year plan in place on January 1^st, chances are by the end of May you were already off track. Projects took longer than expected, new opportunities presented themselves, your personal life had something unforeseen come up. When you plan in 12-week increments, and they are considered their own individual profit and loss centers, it’s easier to stay on track with meeting your goals.

2. The Power of Less – By Leo Babauta

I read this book a few years ago and I just picked it up to read it again recently. I like it because it’s really about simplifying things to get the best results – in business and in our daily lives. It’s about setting boundaries and goals, so you can have better focus, less stress and live a more fulfilling life. Rather than feeling like you have to do it all, when you focus on less and you go all in, you’ll make more progress.

The author talks about choosing the tasks and actions with the most impact – he calls these high-impact tasks. He also covers something we both know to be true, but it can be difficult to stick to sometimes and that is focusing on the task at hand instead of multitasking, because focusing on one thing at a time, makes you more productive because you can take things to completion, and see progress faster.

In a nutshell, it’s about streamlining your life by determining what is essential while ditching the unnecessary, so you can accomplish the goals that can change your life for the better.

You’ll learn how to break down goals into manageable tasks.
Focus on fewer things at one time.
Create more productive habits.
Improve your focus.
Increase your efficiency.

The book is only 170 pages, so it’s pretty easy to get through.

3. The One Thing by Gary Keller. If you tend to not finish projects or are easily distracted by shiny object syndrome this book is for you. It is an amazing book that outlines the necessary steps to be your most productive self.

In The ONE Thing, you’ll learn to:

Cut through the clutter
Achieve better results in less time
Build momentum toward your goal
Overcome that overwhelmed feeling
Master what matters to you

The most amazing thing about this book is you can apply the principles to not just your business but your personal life also.

Our Top 7 Book Recommendations for Health Coaches

4. Rise of the Youpreneur, by Chris Ducker. The subtitle of the book is: The definitive guide to becoming the go-to leader in your industry and building a future-proof business.

This book is kind of like your A-Z guide for starting and growing a business for your personal brand.

I’ve met Chris in person, we’ve had him on the podcast a couple of times, and he’s a great teacher. He has a way of breaking things down in easy to understand and implement steps, so the book is very actionable.

Here’s some of what he covers in the book:

Defining your perfect customer
Positioning yourself as an expert
Growing your business circle – making connections and networking
Building your email list
Developing your pricing strategy
Launch strategies for your promotions

It’s a really good book for anyone who is starting out in the online space or they’ve been at it a while and want to fine tune things a bit.

5. Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes.

Shonda Rhimes is a television writer and producer of some of the most popular shows ever created. Shows like Grey’s Anatomy, How to Get Away with Murder, and Private Practice. Needless to say, she is a very busy and focused woman. She also has 3 kids at home so staying in her lane became her formula for success for years.

Then through a conversation with her sister she realized that she was always saying no to the opportunities that came her way. That’s when she decided to embrace what she called a Year of Yes.

Karen loved this book because it’s so easy to double down on building a business once you’ve made the decision to become an entrepreneur and forget everything else around you. After reading Shonda’s book, Karen realized how isolated she had become since starting her business in 2011 because she was focused on building the best business she could. After reading this book a few years back she has reprioritized the things that are truly meaningful to her, opened herself up for the unexpected, and to say ‘yes’ more than she says ‘no’.

6. My next book recommendation is another one by Chris Ducker, called Virtual Freedom. The subtitle is: How to work with virtual staff to buy more time, become more productive and build your dream business.

This book was instrumental to me when I was looking to start outsourcing things in my business. It’s a complete step-by-step guide that walks you through how to decide what to outsource, how to find the right people, writing a good job description, communicating with your virtual team and much more. One of the trickiest things for me in the beginning was trying to figure out what to delegate, and this book was really helpful. I highly recommend it if you’re ready to find people to help you in your business, so you can focus more on the income-generating tasks rather than getting lost in a sea of endless tasks that others can take off your plate.

7. Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by: Christo Hall & Franziska Iseli. Karen loved this book, and she has read it a few times over the years. The author uses 3 different entrepreneurs at different stages of their businesses, to illustrate their marketing strategies. This is not your everyday boring marketing book. Instead, the authors brought their teachings to life through the telling of a day-in-the-life of three friends that are all business owners. It’s a quick read and will have you turning the page to find out what happens next.

Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire. It is aimed mainly at small business owners and entrepreneurs who are looking towards defining a brand strategy targeted at increasing business growth. The strategies behind influencing perception outlined in this book also work to shape our personal lives as well.

We hope you enjoyed our book recommendations, and you take the time to read at least one of them.

Enjoy!

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Power of Surveys and Polls to Create Content Your Audience Craves

by Kathleen LeGrys | Aug 21, 2023

The Power of Surveys and Polls to Create Content Your Audience Craves

Surveys and polls can be a great way to find out what your audience is interested in the most, so you can create free content that builds connection, and paid content (your coaching programs) they’re excited about.

It’s easy to follow an idea of something you think your audience might be interested in, but without doing a little research first, it’s a bit of a guessing game. It’s disappointing when you share content that you’ve been working on, and your audience doesn’t respond or show any interest. We’re sharing how you can avoid this happening.

In this episode you will discover:

The importance of surveying your audience before creating any new content for your health coaching clients, to ensure that your content aligns with their preferences
The easiest ways to get feedback and input from your audience
Why surveying your audience not only helps shape your free content but also leads your paid program creation by understanding your clients’ challenges, interests, and preferred program features

We are firm believers that before you should create any new content for your dream clients, whether that’s a free download or paid program content, you should first survey your audience to see what it is they really want.

Here’s how you can incorporate this strategy into your content creation process.

Your Audience

First, and most importantly, be sure that the audience you are surveying is one that is made up of your dream clients. Having anyone else give their opinion by voting just skews the results. The best audience you can have is either 1) your email list or 2) your own private Facebook group. These are the people that will share the most relevant information and are the warmest leads for you and your content.

Polling your following on social media is also a great option but remember, it has the potential to be a little more general depending on the type of information you share to attract your audience. This is still a great option though so be sure to take advantage of it.

Your Topic

Next up, it’s important to know what specific feedback you’re looking for, so your questions provide the best feedback. If you’re doing a poll in your Facebook group to find out what topics interest them the most for your next livestream, provide a few options, and also allow people to add their own suggestions. Oftentimes, you’ll get suggestions you hadn’t considered, so it can be really helpful to get other recommendations.

Your Survey Questions

Here are examples for questions you can use in your surveys to get great insights about what they want to learn more about and what type of content they like to consume.

What health topics are you most interested in learning about or receiving guidance on when it comes to _____________(insert your area of expertise)? (e.g., sugar cravings, weight loss over 40, stress management, sleep, menopause, etc.)
How do you prefer to consume health-related content? (e.g., articles, videos, podcasts, infographics, short social media posts)
What are your biggest challenges or obstacles when it comes to dealing with _____________(insert your area of expertise)? (e.g., sugar cravings, weight loss over 40, stress management, sleep, menopause, etc.)
Are you interested in receiving healthy recipes or meal planning tips? If yes, what type of recipes or meal plans would you like to see? (e.g., vegan, gluten-free, quick and easy, etc.)
How frequently would you like to receive health coaching content from me? (e.g., weekly, bi-weekly, monthly)
Are there any specific areas of your health you would like more guidance on? (e.g., weight management, hormone balance, gut health)
Do you have any preferred formats for interactive content, such as quizzes, challenges, or worksheets, resource guides, checklists, to support your health journey?
Is there anything else you would like to share or suggest regarding the type of health coaching content you would find valuable?

The Power of Surveys and Polls to Create Content Your Audience Craves

Social Media Poll Questions

Which health topics are you most interested in learning about related to __________ (insert your area of specialty)? a) Nutrition and meal planning b) Exercise and fitness routines c) Stress management and mindfulness d) Mental health and self-care e) Other (please specify)
What type of content format do you prefer for health-related tips and guidance? a) Written articles or blog posts b) Informative videos c) Engaging infographics d) Interactive quizzes or polls
How often would you like to see health coaching content from me on social media? a) Daily b) 2-3 times per week c) Weekly
What length of content do you prefer on social media platforms? a) Short and concise (1-2 paragraphs) b) Medium length (3-5 paragraphs) c) Longer form (full articles or in-depth posts)
How do you prefer to engage with my health coaching content on social media? a) Liking and commenting on posts b) Sharing with others c) Saving posts for future reference d) Participating in challenges or interactive activities e) Other (please specify)
Would you like me to include success stories or testimonials from clients in my content? a) Yes, please share inspiring stories b) No, I don’t find that inspiring c) Occasionally is good with me
Are there any specific health-related myths or misconceptions you would like me to address and debunk in my content?
Is there anything else you would like to suggest or share regarding the type of health coaching content you would find valuable on social media

Coaching Program Content Questions

I’m thinking about creating a new program on the topic of ______________ and I’d love your input whether you would be interested in learning more about that with me as your coach. a) Yes, I would love a program on that topic. b) No, I’m not interested. c) Possibly, I would need more information to know for sure.
How long have you been dealing with your _______________ symptoms and how frustrating are they for you on a daily basis? a) Super frustrating and I can’t wait to find a solution. b) Annoying but I’m managing things on my own. c) Not frustrating at all.
If you’ve tried other programs in the past, what was your experience?
If I decide to create this program in the future, what would it be worth to you to finally solve your ______________ challenges once and for all while being supported and guided by an experienced coach? a) $97 – $197 – a DIY program with no coaching services, b) $197 – $397 – a DIY program with live Q&A’s to get questions answered, c) $397 – $797 – a step by step program with live coaching calls, d) $797+ a step by step program with private coaching calls.

5) Recap info

Surveys and polls are a way to open up the lines of communication between you and your followers so you can dial in on exactly what they want to learn from you in your free content as well as your paid content. Take these questions and make them your own. Start by doing polls on social and then create a more robust survey using something like Google Forms. Each poll or survey you create gets you one step closer to knowing what your clients want to learn from you.

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Download your free copy of Karen Pattock’s Home Page Checklist

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 10-Point Checklist for Your Website Homepage

by Kathleen LeGrys | Aug 7, 2023

BEST OF: 10-Point Checklist for Your Website Homepage

Designing the home page for your website may feel a little confusing, but when you have a clear understanding of the purpose this page serves, you’ll find it’s probably a lot easier than you think. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.

In this episode we walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.

Here’s what you’ll discover:

The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep him/her on your website longer)
Our 10-point homepage checklist and how to apply it to your website for better results
Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

Today we’re bringing back a popular episode of the podcast that will walk you through our 10-point website homepage checklist. The good news is that you can design your website in phases; you don’t have to do it all at once. Since each page has its own unique purpose, it’s easy to start and stop one page at a time. Since your homepage will get the most visitors and it can also help you build your email list, that’s where we are starting.

Alright, let’s dive into our 10-point checklist.

#1: Navigation Bar

The navigation bar should be located at the top of your website homepage. At a minimum, it should include a tab for the about me page, paid programs/services and a contact me form.

#2: Search Icon

The search icon should also be located at the top of your website. It gives your website visitors the ability to search for keyword and topics within your side that interest them.

#3: Marketing Statement

Your marketing statement is a simple one sentence structure that shares who you help, how you help, and the outcome or transformation that you offer. It’s structured like this –

I help ______________ get ______________ result using ___________ method.

A great example from one of our Wellness Business Accelerator clients Karen Finn is:

Helping women lose weight and tackle menopausal symptoms with intermittent fasting and self-care strategies.

#4: Your Picture

It’s important to include your picture at the top of your website because as a personal brand you are truly selling yourself as much as you are selling the transformation that you offer. Your dream clients want to get to know you and by showing up at the top of your homepage you’ll start building a relationship and the know, like trust factor with them immediately.

#5: List Building Freebie

It’s important to add your list building freebie title near the top of your homepage as well. It should be visible on a desktop computer without needing to scroll down to find it, (which is called above the fold). You will capture the most emails from your website visitors in this location.

#6: Opt-In Box

The box for someone to add their email address should also be located above the fold. I recommend either just one box to capture their email address or two boxes, one for their first name and one for their email. The more boxes you add beyond that will discourage your website visitors from downloading your freebie.

#7: Direction/Guidance Buttons

Direction and/or guidance buttons should be located near the middle of your homepage. Think of these like shortcuts to the places on your site you most want to take your visitor. Just create three or four graphics and then hyperlink that graphic to the desired page or location.

#8: Testimonials

Since it’s likely that your website visitor will scan your homepage quickly it’s nice to include two or three brief testimonials from past clients.

#9: Latest Blogs

If you are someone that publishes a blog through your website it’s a good idea to add a summary of the last three blogs on your homepage. The idea is that when your website visitor scans the page a few of your recent blogs will capture their attention and then they’ll stick around to read them.

#10: Social Media Links

One of the easiest ways to get new social media followers is to include links from your website homepage to your main social media profile and business pages. We recommend that you link only to the social media platforms that you are active on. If you aren’t posting consistently don’t link to that platform.

Your website is your online home, and your homepage is the place where your website visitor can window shop the most important aspects of your site. In essence, you are building a mini customer journey just for your website homepage visitors.

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