5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

by | Sep 18, 2023

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

On this episode, you’ll discover:

  • 5 questions to ask yourself to stay focused and grow your business
  • What to do when you feel pulled in too many different directions
  • How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish. 

When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on.  But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

We see this frequently with our Wellness Business Accelerator students when they first join our program.  It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done.   Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.

We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.    

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

Let’s dive into the first question you want to ask yourself to stay on track and grow your business. 

This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.   

Will this help me get clients?

This question translates to – will this help me generate income?

Say for example, you’re spending hours working on a logo for your website.  Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them. 

If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program.  The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.

So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else.  Focus on more income-generating tasks and actions. 

Question #2:  Will this help me get in front of more people?

As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients.   An example of this would be focusing on getting booked as a guest on podcasts or online summits.  Both of these are free ways you can reach more people. 

Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.   

The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.

Question #3: 

Will this help me build my email list?

This is another big one because the profitability of your business is directly tied to the size and quality of your email list.  Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.

If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources.  If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic.  Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.

Question #4:

Will this provide value to my audience?

Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating.  It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers. 

Ask yourself if it’s something you think your audience will appreciate and find valuable.

Lastly, we have question #5

This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going. 

Ask yourself:

Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress? 

For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth.  Another version of this question is “Will this bring me joy and happiness?”.  If it’s something that excites you, you may want to reconsider doing it.  You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.

I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.

I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go.  I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?”  When you say yes to something, you are saying no to something else, because there are only so many hours in the day.  So, choose wisely and be selective. 

When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:

  • Will this help me get clients? 
  • Will this help me get in front of more people?
  • Will this help me build my email list?
  • Will this provide value to my audience?
  • Is this something I want to do? Will it bring me joy and happiness and not stress me out?

Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.

Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

by | Sep 4, 2023

5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program

As a new health coach, the easiest way to get started working with clients is to use the outlines that you received through your training program or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.

This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!

There may come a time after you’ve worked with clients for a while that you to want to create your own coaching program. Perhaps you have a 6-month coaching program in place, but you want to also offer a more laser-focused 30-day program as an option.   

If you think you might want to create your own program but you’re not sure how to get started, you’re going to love today’s episode.

In this episode you will discover:

  • 5 checkpoints to know if you’re ready to create your own coaching program
  • The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
  • Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things

Checkpoint #1 to know if you’re ready to create your own coaching program is: You want to deliver a more specific and niched down program.

Let’s kick things off with the importance of niching down and creating a more specific program. As a health coach, it’s crucial to stand out as someone that specializes in one area. After you have experience working with a variety of clients, you’ll be in a better position to create a coaching program that’s tailored to a specific audience or health challenge based on where you believe your zone of genius is and the clients that you enjoy working with the most. This specificity shows that you understand the unique needs and challenges of that particular ideal client. When clients feel like you’re speaking directly to them, they’re more likely to see you as the solution they’ve been searching for.

Checkpoint #2: Your personal & coaching experience has led you to design a specific process/protocol that is working with your clients.

Developing a specific process or protocol for your coaching program often stems from your own personal experience. Picture this: you’re equipped with knowledge and personal experience that you’ve gained over the years of working with clients and dealing with your own health challenges. Designing a coaching program around your experience and expertise not only demonstrates your authority in the field but also gives your clients a clear path to follow. Your clients will feel confident knowing they’re following a tried-and-true approach that you’ve refined through your own experiences and education.


Checkpoint #3: You’re ready to differentiate yourself with your own unique offer.

With so many health coaches out there, setting yourself apart is key for standing out to your dream clients. A coaching program that targets a small segment of the population, a specific niche, allows you to stand out in the market which can be your competitive edge. Think about it: a potential client has choices, but when they see a program that addresses their specific needs in a novel way, they’re more likely to choose you. Your unique approach creates a connection, making it easier for them to say, “This is the coach I need.”

Checkpoint #4: One-on-one coaching is great but you’re looking for scalability and efficiency.

Creating your own coaching program allows you to work with multiple clients more efficiently at the same time that have similar needs. Traditional one-on-one coaching sessions can sometimes be limiting, both in terms of time and the number of clients you can accommodate so scaling your time and revenue by running an online group program is a great solution. With a structured group program, you can maintain quality while serving more clients simultaneously. This scalability model not only boosts your income potential but also allows you to make a more significant impact on your clients.

Checkpoint #5: You’re interested in passive income potential.

Beyond one-on-one coaching, your offerings can open doors to new income streams. Imagine how much more you could make by offering group coaching sessions or a self-paced, DIY, version of your program. These options enable you to generate income even when you’re not actively coaching. It’s like your program is working for you around the clock. This not only provides financial stability but also gives you more freedom to focus on other aspects of your coaching practice.

If any or all of these 5 reasons resonate with you, you may want to create your own coaching program.  If you want to learn more, be sure to save your spot for Amy Porterfield’s free Course Confident Bootcamp that kicks off September 14, 2023. 

Resources and Links mentioned on the show:

Course Confident Bootcamp – Free training

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Our Top 7 Book Recommendations for Health Coaches

Our Top 7 Book Recommendations for Health Coaches

by | Aug 28, 2023

Our Top 7 Book Recommendations for Health Coaches

Karen Pattock and I love to read, so today we’re sharing a few of our favorite business and personal development books that we think you’ll like too.  These are books that have made an impact on us personally or in our business (or both). 

In this episode, you’ll discover: 

  • A list of our favorite business and mindset books that made a lasting impact on us and how we show up each day as coaches and entrepreneurs
  • Insight into what we loved about each book and why we believe they will have an impact on you too
  • Personal stories of what we were struggling with and how these books pushed us to change and grow

Good books are meant to be shared and we’re excited to share our faves with you.

1. The 12 Week Year by Brian Moran. You’ve likely heard us talk about this book on the podcast before because it is one of our all-time favorites. If you’re a planner like we are then you’re going to love the premise of this book. Essentially, the author shares a strategy for planning and running each 12-week increment – or 90-day interval as a year in your business. If you’ve ever tried to put a one-year plan in place on January 1st, chances are by the end of May you were already off track. Projects took longer than expected, new opportunities presented themselves, your personal life had something unforeseen come up. When you plan in 12-week increments, and they are considered their own individual profit and loss centers, it’s easier to stay on track with meeting your goals.

2. The Power of Less – By Leo Babauta

I read this book a few years ago and I just picked it up to read it again recently.  I like it because it’s really about simplifying things to get the best results – in business and in our daily lives.  It’s about setting boundaries and goals, so you can have better focus, less stress and live a more fulfilling life.  Rather than feeling like you have to do it all, when you focus on less and you go all in, you’ll make more progress. 

The author talks about choosing the tasks and actions with the most impact – he calls these high-impact tasks.  He also covers something we both know to be true, but it can be difficult to stick to sometimes and that is focusing on the task at hand instead of multitasking, because focusing on one thing at a time, makes you more productive because you can take things to completion, and see progress faster.

In a nutshell, it’s about streamlining your life by determining what is essential while ditching the unnecessary, so you can accomplish the goals that can change your life for the better.

  • You’ll learn how to break down goals into manageable tasks.
  • Focus on fewer things at one time.
  • Create more productive habits.
  • Improve your focus.
  • Increase your efficiency.

The book is only 170 pages, so it’s pretty easy to get through. 

3. The One Thing by Gary Keller. If you tend to not finish projects or are easily distracted by shiny object syndrome this book is for you. It is an amazing book that outlines the necessary steps to be your most productive self.

In The ONE Thing, you’ll learn to:

  • Cut through the clutter
  • Achieve better results in less time
  • Build momentum toward your goal
  • Overcome that overwhelmed feeling
  • Master what matters to you

The most amazing thing about this book is you can apply the principles to not just your business but your personal life also.

Our Top 7 Book Recommendations for Health Coaches

4. Rise of the Youpreneur, by Chris Ducker. The subtitle of the book is: The definitive guide to becoming the go-to leader in your industry and building a future-proof business.

This book is kind of like your A-Z guide for starting and growing a business for your personal brand.

I’ve met Chris in person, we’ve had him on the podcast a couple of times, and he’s a great teacher. He has a way of breaking things down in easy to understand and implement steps, so the book is very actionable.

Here’s some of what he covers in the book:

  • Defining your perfect customer
  • Positioning yourself as an expert
  • Growing your business circle – making connections and networking
  • Building your email list
  • Developing your pricing strategy
  • Launch strategies for your promotions

It’s a really good book for anyone who is starting out in the online space or they’ve been at it a while and want to fine tune things a bit.

5. Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes.

Shonda Rhimes is a television writer and producer of some of the most popular shows ever created. Shows like Grey’s Anatomy, How to Get Away with Murder, and Private Practice. Needless to say, she is a very busy and focused woman. She also has 3 kids at home so staying in her lane became her formula for success for years.

Then through a conversation with her sister she realized that she was always saying no to the opportunities that came her way. That’s when she decided to embrace what she called a Year of Yes.

Karen loved this book because it’s so easy to double down on building a business once you’ve made the decision to become an entrepreneur and forget everything else around you. After reading Shonda’s book, Karen realized how isolated she had become since starting her business in 2011 because she was focused on building the best business she could. After reading this book a few years back she has reprioritized the things that are truly meaningful to her, opened herself up for the unexpected, and to say ‘yes’ more than she says ‘no’.

6. My next book recommendation is another one by Chris Ducker, called Virtual Freedom. The subtitle is: How to work with virtual staff to buy more time, become more productive and build your dream business.

This book was instrumental to me when I was looking to start outsourcing things in my business.  It’s a complete step-by-step guide that walks you through how to decide what to outsource, how to find the right people, writing a good job description, communicating with your virtual team and much more. One of the trickiest things for me in the beginning was trying to figure out what to delegate, and this book was really helpful. I highly recommend it if you’re ready to find people to help you in your business, so you can focus more on the income-generating tasks rather than getting lost in a sea of endless tasks that others can take off your plate.     

7. Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by: Christo Hall & Franziska Iseli. Karen loved this book, and she has read it a few times over the years. The author uses 3 different entrepreneurs at different stages of their businesses, to illustrate their marketing strategies. This is not your everyday boring marketing book. Instead, the authors brought their teachings to life through the telling of a day-in-the-life of three friends that are all business owners. It’s a quick read and will have you turning the page to find out what happens next.

Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire. It is aimed mainly at small business owners and entrepreneurs who are looking towards defining a brand strategy targeted at increasing business growth. The strategies behind influencing perception outlined in this book also work to shape our personal lives as well.

We hope you enjoyed our book recommendations, and you take the time to read at least one of them.

Enjoy! 

Resources and Links mentioned on the show:

Karen’s free training – Planning Your Next 90 Days

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Power of Surveys and Polls to Create Content Your Audience Craves

The Power of Surveys and Polls to Create Content Your Audience Craves

by | Aug 21, 2023

The Power of Surveys and Polls to Create Content Your Audience Craves

Surveys and polls can be a great way to find out what your audience is interested in the most, so you can create free content that builds connection, and paid content (your coaching programs) they’re excited about.   

It’s easy to follow an idea of something you think your audience might be interested in, but without doing a little research first, it’s a bit of a guessing game. It’s disappointing when you share content that you’ve been working on, and your audience doesn’t respond or show any interest. We’re sharing how you can avoid this happening.

In this episode you will discover:

  • The importance of surveying your audience before creating any new content for your health coaching clients, to ensure that your content aligns with their preferences
  • The easiest ways to get feedback and input from your audience
  • Why surveying your audience not only helps shape your free content but also leads your paid program creation by understanding your clients’ challenges, interests, and preferred program features

We are firm believers that before you should create any new content for your dream clients, whether that’s a free download or paid program content, you should first survey your audience to see what it is they really want.

Here’s how you can incorporate this strategy into your content creation process.

Your Audience

First, and most importantly, be sure that the audience you are surveying is one that is made up of your dream clients. Having anyone else give their opinion by voting just skews the results. The best audience you can have is either 1) your email list or 2) your own private Facebook group. These are the people that will share the most relevant information and are the warmest leads for you and your content.

Polling your following on social media is also a great option but remember, it has the potential to be a little more general depending on the type of information you share to attract your audience. This is still a great option though so be sure to take advantage of it.

Your Topic

Next up, it’s important to know what specific feedback you’re looking for, so your questions provide the best feedback. If you’re doing a poll in your Facebook group to find out what topics interest them the most for your next livestream, provide a few options, and also allow people to add their own suggestions. Oftentimes, you’ll get suggestions you hadn’t considered, so it can be really helpful to get other recommendations.

Your Survey Questions 

Here are examples for questions you can use in your surveys to get great insights about what they want to learn more about and what type of content they like to consume.   

  1. What health topics are you most interested in learning about or receiving guidance on when it comes to _____________(insert your area of expertise)? (e.g., sugar cravings, weight loss over 40, stress management, sleep, menopause, etc.)
  2. How do you prefer to consume health-related content? (e.g., articles, videos, podcasts, infographics, short social media posts)
  3. What are your biggest challenges or obstacles when it comes to dealing with _____________(insert your area of expertise)? (e.g., sugar cravings, weight loss over 40, stress management, sleep, menopause, etc.)
  4. Are you interested in receiving healthy recipes or meal planning tips? If yes, what type of recipes or meal plans would you like to see? (e.g., vegan, gluten-free, quick and easy, etc.)
  5. How frequently would you like to receive health coaching content from me? (e.g., weekly, bi-weekly, monthly)
  6. Are there any specific areas of your health you would like more guidance on? (e.g., weight management, hormone balance, gut health)
  7. Do you have any preferred formats for interactive content, such as quizzes, challenges, or worksheets, resource guides, checklists, to support your health journey?
  8. Is there anything else you would like to share or suggest regarding the type of health coaching content you would find valuable?

The Power of Surveys and Polls to Create Content Your Audience Craves

Social Media Poll Questions

  1. Which health topics are you most interested in learning about related to __________ (insert your area of specialty)? a) Nutrition and meal planning b) Exercise and fitness routines c) Stress management and mindfulness d) Mental health and self-care e) Other (please specify)
  2. What type of content format do you prefer for health-related tips and guidance? a) Written articles or blog posts b) Informative videos c) Engaging infographics d) Interactive quizzes or polls
  3. How often would you like to see health coaching content from me on social media? a) Daily b) 2-3 times per week c) Weekly
  4. What length of content do you prefer on social media platforms? a) Short and concise (1-2 paragraphs) b) Medium length (3-5 paragraphs) c) Longer form (full articles or in-depth posts)
  5. How do you prefer to engage with my health coaching content on social media? a) Liking and commenting on posts b) Sharing with others c) Saving posts for future reference d) Participating in challenges or interactive activities e) Other (please specify)
  6. Would you like me to include success stories or testimonials from clients in my content? a) Yes, please share inspiring stories b) No, I don’t find that inspiring c) Occasionally is good with me
  7. Are there any specific health-related myths or misconceptions you would like me to address and debunk in my content?
  8. Is there anything else you would like to suggest or share regarding the type of health coaching content you would find valuable on social media

Coaching Program Content Questions

  1. I’m thinking about creating a new program on the topic of ______________ and I’d love your input whether you would be interested in learning more about that with me as your coach. a) Yes, I would love a program on that topic. b) No, I’m not interested. c) Possibly, I would need more information to know for sure.
  2. How long have you been dealing with your _______________ symptoms and how frustrating are they for you on a daily basis? a) Super frustrating and I can’t wait to find a solution. b) Annoying but I’m managing things on my own. c) Not frustrating at all.
  3. If you’ve tried other programs in the past, what was your experience?
  4. If I decide to create this program in the future, what would it be worth to you to finally solve your ______________ challenges once and for all while being supported and guided by an experienced coach? a) $97 – $197 – a DIY program with no coaching services, b) $197 – $397 – a DIY program with live Q&A’s to get questions answered, c) $397 – $797 – a step by step program with live coaching calls, d) $797+ a step by step program with private coaching calls.

5) Recap info

Surveys and polls are a way to open up the lines of communication between you and your followers so you can dial in on exactly what they want to learn from you in your free content as well as your paid content. Take these questions and make them your own. Start by doing polls on social and then create a more robust survey using something like Google Forms. Each poll or survey you create gets you one step closer to knowing what your clients want to learn from you.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Secrets to Running a Highly Profitable Online Health Coaching Program

3 Secrets to Running a Highly Profitable Online Health Coaching Program

by | Aug 14, 2023

3 Secrets to Running a Highly Profitable Online Health Coaching Program

If you want to run a highly profitable online health coaching program, there are a few key components you need to have in place. 

After running many online programs over the last 10 years, we’ve learned a few key lessons, and we’re sharing 3 of the most important ones on this episode. 

Here’s what you’ll discover:

  • The 3 secrets to know before you run your program
  • How to create a system you can easily rinse and repeat
  • Why having a specific niche is important to the success of your online program
  • Common mistakes to avoid and what to do instead

Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.

When I was a health coach, I loved running online group programs because it allowed me to help more people at one time while working fewer hours. I also loved the energy and community of hosting a Facebook group for each cohort, and the participants loved it too because they felt connected and not so alone in their journey.  At the time, my kids were still pretty young, and I only had a few hours each week to see clients, so this format of coaching gave me a lot more schedule flexibility which was important. Whether you want to add another income stream, or you want to streamline your business more, this episode will be helpful.

Before we get started, I wanted to let you know that my pre-made, 6-month health coaching program called Coach with Confidence is on sale right now. Today, through August 16th, it’s 30% off with code: AUG2023.  You get all the content and resources you need to run a successful health coaching program – both with your 1-on-1 clients and as an online program. One of the biggest hurdles to launching a coaching program is having all the content and systems you need, so the Coach with Confidence program solves that for you, so you can start coaching and helping people now instead of months from now. This program comes with 12 comprehensive health and wellness topics that can be customized to fit almost any niche.  One of the things coaches love about it is that it’s available in Canva too, so it’s super quick and easy to customize. 

Check it out and take advantage of the savings if it’s a good fit for you.

3 Secrets to Running a Highly Profitable Online Health Coaching Program

Let’s dive into the first secret.

1. Your program must be SIMPLE:  This applies to your tech approach and your program content.  As you get started, you don’t want to get bogged down with the tech, so the simplest way to deliver and run an online group coaching program is through a Facebook group. This can be a great way to go for your first couple of rounds that you run it, so you can test things and then decide what features or bells and whistles you want to have for the next time.  For example, you can use Practice Better to run your programs, or you can use something like Kajabi if you want it to be more like an online course.  Sometimes the biggest obstacle to getting started is the tech, so ask yourself what is the simplest way to deliver your program and do that. Taking action is always better than worrying about it being perfect.

As far as being simple for your clients, you want the action steps to be simple and easy to implement and not overwhelm people with too many things to do.  Less is more with our clients!  Each session should include no more than two action items at a time. An overwhelmed client is a frustrated client, and a frustrated client is likely to quit (and not refer people to you). 

While it may seem very basic to us, we have to remember that we are further along in our journey than our ideal clients are.  When you know where they are in the process, it makes it easier to share information that is relevant to them.  You just don’t want to assume they are further along, because most of them will not be.  Sometimes we feel like more is better, but in most instances, that is not the case at all, and that should be a relief for you.   

Secret #2

Your program should be SYSTEMATIZED: It’s important to have a program that you can use over and over again to save time and help more people. You need structure – a system that makes clients feel at ease and know they are in good hands. This will actually have you feeling more at ease too. A great way to do this is to have a signature program that will work with any ideal client.

When you look at the topics your clients need to know, and you map it out in a logical way, you are creating a path – a system they can follow. You can use this system with your 1-on-1 clients too.  This goes back to knowing your niche, who you help and how you help them. If you help everyone and you don’t have a set area of specialty, having a system is going to be very challenging because you’ll be covering 100 different topics, but when you focus on a specific problem and solution, creating a core foundational program becomes so much easier.

There are 12 popular health and wellness topics included in my Coach with
Confidence program and it gives you a system you can easily rinse and repeat. 

3 Secrets to Running a Highly Profitable Online Health Coaching Program
Secret #3 – this one is critical too if you want to enroll more new clients.

Your program must be SPECIFIC: The more specific you are about who you help and how, the more compelling and irresistible your program will be, and the easier it will be to attract your ideal clients.  It will also be much easier to convey the results they can get, which is what they want to know. If you don’t know the answer to this right now, it’s okay. The more people you help, the more clarity you’ll get on who you enjoy helping the most. 

It’s important to understand that people are searching for a solution to their specific problem, so if you say you’re a health coach who helps people eat healthy and have more energy, that’s too vague and isn’t going to be compelling enough to fill your programs because people want a specific outcome or result.

But…If you say you help women who have Type 2 Diabetes lower and manage their blood sugar through a delicious whole foods diet, you are being very clear and specific. Your goal is not to be a coach for everyone, but to be the clear and obvious choice to a few hundred people who will flock to you because you have a specific plan for them.  Choosing a niche will be incredibly helpful with your marketing efforts, so when your ideal clients see your offer, they will be much more likely to enroll because it’s clear and obvious who it’s for and how it will help them.

This is a topic we cover in depth in our Wellness Business Accelerator program, and it’s one of the lessons that makes the biggest difference for the coaches who go through it because one they figure out who they want to help and how they help them, everything else becomes easier and more effective – and they start enrolling more clients.  We’ll be opening the doors to the Wellness Business Accelerator in October, and you can get on the VIP wait list to be notified as soon as enrollment opens.

Let’s RECAP.

The 3 secrets to running a highly profitable online coaching program are that it must be:

  1. Simple – for you as the coach to implement and run, AND simple for your clients to implement.
  2. Systematized – so you can run the same program over and over again.
  3. Specific – so you can attract your ideal clients who want the solution to the problem you help them solve.

If you want to run an online coaching program but you aren’t sure how to put all the pieces into place, check out my Coach with Confidence program that gives you everything you need – you can either use it for a 6-month coaching program or you can break it up into smaller programs such as two 3-month programs.  Use code: AUG23 to save 30% through August 16th 2023. 

Resources and Links mentioned on the show:

30% off Kathleen’s Coach with Confidence program
Use code: AUG2023 to save 30% through August 16, 2023

VIP waitlist for Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

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Best Of: The Difference Between Your Free and Paid Content

Best Of: The Difference Between Your Free and Paid Content

by | Jul 17, 2023

Best Of: The Difference Between Your Free and Paid Content

When it comes to creating and sharing content for your business, there are two types; Free and paid. 

But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs? 

If this question has been on your mind, this episode will be a huge help.

Here’s what you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

Tune in or read the post below to learn how to use both forms of content in your business to get the best results. 

I received a great question about how coaches should distinguish between their free and paid content; what should be offered as part of content such as freebies, blog posts and livestreams, and what should be saved for content for paying clients. 

Alma asked this question and then went on to say “I feel like if I just touch on the subjects of healthy nutrition or exercise tips without getting into the “nitty-gritty” in the materials available for free, people would sense that there isn’t much value in them.”

This is such a great question, and it may be something you are wondering too, so we wanted to cover this on the podcast.

Purpose of Free Content

Let’s talk about the purpose of your free content, we’ll share a few different examples, and then we’ll talk about your paid content (your coaching programs and courses) and how to set that apart, as well as how to use your free content to lead to your paid programs. 

It’s important to first point out that your free content is actually part of your marketing strategy because it’s an important piece of the awareness and attraction phase where people get to learn more about you and determine if they can learn something valuable from you. This is called content marketing. 

According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

So, content marketing – your free content – is a client attraction strategy and it’s a key part of how you will bring people into your world.  Think about the people you follow on social media – you probably follow many of them because you learn from them on a regular basis.  You learn bits and pieces of information, but you don’t learn an entire process from A-Z, right? Your free content builds trust and rapport and is oftentimes the first step in the customer journey or sales funnel. Here’s one example: People read one of your blog posts, they see your social media icons, and they follow you on Instagram. Once they check out your IG bio, they see you have a free offer or a Facebook group, and they request to join your group or they opt-in for your freebie.

Your free content can come in many forms, including: 

  1. Blog posts
  2. Social Media (posts, stories, Reels, YouTube, Clubhouse, etc.)
  3. Webinars
  4. Free PDF downloads
  5. Video series
  6. Podcasts
  7. Livestreams
  8. Podcast

Where it can get confusing, as Alma mentioned, is how much information do you offer for free, where you make it valuable enough and what should be part of your paid programs.

With the list of 8 options above for free content, each one of those should play a part in creating awareness and desire for your paid programs and let people get to know YOU as a person and your brand.  This is a process that takes time, and it takes multiple touch points over time.

Your free content should be part of the customer journey where you get to educate and inspire your audience about topics that you cover in your programs and how your program helps your clients achieve their goals. 

Here’s the big distinguisher between your free and paid content:

Your free content shares small pieces of helpful information on a specific topic but it does not give a system or a roadmap for a transformation or desired outcome. Your paid program provides the entire solution.   

Your free content is only small chunks of the solutions you offer. You aren’t taking people from point A to point B and beyond – you are making them aware of what you do, who you help and how you help them, and you provide helpful tips

and inspiration along the way.

Think about the people you follow on social media – let’s take someone who is an Instagram expert, like Jasmine Star (we had her on the podcast back on episode 117 about How to Easily Navigate the Changes on Instagram).  She is one of my favorite people to learn from when it comes to IG. She shares fun and helpful tips and strategies, but if you want to learn her whole system and you want more access to her, you need to enroll in her paid program, Social Curator, which is her monthly subscription where you get a complete monthly IG strategy, IG posts, captions, and images for IG.

You can take some information from your paid program, but just share a small part each time, and make it specific to your niche, so you are attracting more of your ideal clients and building trust with them.  People will still learn something of value, but it’s not going to solve an entire problem.

It will be the same for a freebie you offer. It should be about one specific topic, so your ideal clients can get a small win. Your free offer shouldn’t be a 30-page eguide. A big mistake we see is overwhelming people with too much information.  A great free offer is more about what they can take action on vs making it too long for them to consume and never put anything into place. When you get very specific about who your freebie is for and the quick mini win it will get your ideal client, it makes it easier to come up with ideas.

Say your niche is helping moms who have just been diagnosed with celiac disease. You know from experience, that one of their top struggles is likely how to pack food and snacks when they travel.  Maybe your freebie is a list of 20 gluten-free, celiac-friendly foods that are perfect for traveling.

The list will give them a quick win, but there is so much more they need to learn and implement in order to implement a gluten-free lifestyle, from how to avoid cross contamination in their home, how to cook for the whole family when you are the only one who has to be GF, how to eat out when you have celiac, and so much more.  There is a lot they have to learn, and your free guide gives them one small part of what they need to know. They can now start to see that you are a trusted resource, and they may want to learn more about how you can help them by working with you.

Take this podcast as another example.  We now have over 300 episodes full of free and helpful content. We also have a paid program called the Wellness Business Accelerator which is our 12-week course for wellness business owners who want to fill their practice.  In this program, we take our students through a very detailed, and step-by-step process to dramatically accelerate their business growth, so they can start getting clients in as little as 60 days.  People can get free content on the show to get small wins, which we love hearing about, and for those who want more support and a proven blueprint and process to follow, they can enroll in our paid program – the full solution. 

Recap

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else. Your free content should ultimately lead people to your paid programs, and that’s how content marketing works. 

Speaking of content, you can save yourself a lot of time by repurposing your hard work, and we covered how to do this on episode 144 where we talked about 5 Simple Ways to Repurpose Your Content to Reach More People.

Resources and Links mentioned on the show:

Episode 117 – How to Navigate the Changes on Instagram

Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!