4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

Today, we’re sharing 4 simple and easy-to-implement ways for you to grow your group, but before we share the strategies, we want to point out that having the RIGHT people in your group is critical if you’re using your group as part of your marketing strategy. You don’t just want anyone joining your exclusive community, right? You only want people who are interested in your area of expertise and who could become a client at some point.  It’s easy to get hung up on the number of members you have but focusing on the quality of your group is the most important thing, so you have a group people who want to return to it every day and some of them will become clients. 

One way to get the right people in your group is by screening them before you approve them. In the area in your group of requested members, you can screen people there since it will tell you how many groups they belong to, where they work, etc. 

Here are a few tips on how to do this, so you can avoid adding fake or spammy accounts:    

  1. Only approve people who have a profile photo.
  2. Look at their profile information – do they look legit (or does their profile look suspiciously salesy, spammy or questionable in some way)?
  3. I don’t recommend approving people who belong to hundreds of groups, and you can see the number of groups someone belongs to (and the names of some of the groups) when they request to join your group. This is up to you, but when people belong to over 100 groups, the chances of them even seeing your content is pretty slim, but it’s totally up to you.
  4. If your group is only for women, don’t approve men (and vice versa). For example, maybe your group is about menopause, so it doesn’t make sense to let men into the group. It’s your group and your rules, so you get to decide who you let in. You want to protect your members and the integrity of your community.

If you aren’t sure about approving someone to join, you have the option to message them and ask them a question.  I’ve done this before where I’m not sure if they are really a health coach, but it seems like they might be but there is something that seems off, I’ll give them the benefit of the doubt and I’ll message them something like “thanks for requesting to join my Health Coach Biz Support Facebook group – you didn’t answer if you were a health coach, so I wanted to reach out and see where you went to school. Thanks so much.”  I’ll give them a couple of days to answer, and if I don’t hear back, I delete the request. They can always request again if they want.

Let’s dive into 4 ways to grow your group with your ideal clients, so you can build a cohesive community that looks to you as the expert.   

  1. Social Media: There are several different ways to use social media to invite people to your group, and you can switch these up each week to have some variety.    

When you’re promoting your group, be sure to include who it’s for and what’s in it for them.  Do you do monthly or weekly live demos, trainings or something else?  Be sure to mention that if you do, to give people an enticing reason to join.

Here are 4 ideas to get you started:

  • Use Instagram stories and instruct people to click the link in your bio to join your group or include the link right in your story by using one of the story stickers. 
  • Use your Instagram BIO – or use linktree for multiple links you want to display, including a link to join your group
  • Static image posts – You can do this to invite people to a livestream you’re doing in your group, so there is some urgency to join, so they don’t miss out.
  • Reels – This can be done to highlight a topic you are covering in your group and a call to action to join to learn more. 

Get creative and test different formats to see what works – have fun with it!

2. Use your follow-up email series. After people opt-in for your free offers, include an invitation to your group in the first email that goes out to your new subscribers.  Your new subscriber has just taken a step to learn more from you by signing up for your free resource, so this is a great opportunity for them to connect with you on a deeper level in your group.

3. Email your subscribers when you are going live in your group – either a training or demo on a topic, a live office hours Q and A or a guest. I’ve tested this and here’s what I have found to work best for me:  I send an email 3-4 days before I’m doing my live office hours, I send email #2 1-2 hours before I go live, and then a 3rd email right when I’m going live. I know people get busy and have other things going on in their lives, so these reminders have made a big difference in the number of people who show up live. At first, I wondered if it was the time I day I chose, but once I added in the reminder right when I was going live, attendance increased.    

4.  Put a tab on your website that says “Join my Facebook Group” or “Facebook Group” and link it to your group, so people see it when they go to your site (just make sure your group opens in a new tab, so visitors can quickly get back to your website). This is a great set it and forget it strategy that can be working for you behind the scenes, 24/7, so whenever someone goes to your website to read a blog post or check out something you have to offer, they’ll see you have a group.  Maybe they aren’t ready to work with you just yet, but by joining your group, they have the chance to get to know more about you and how you may be able to help them. 

There are many ways to grow your Facebook group, and the more you can build a community of people who get to learn from you and connect with you on a regular basis, the easier it will be to turn some of those members into clients.

If you would like more proven strategies that work really well, Grab my FREE CHECKLIST with 10 Free Ways to Build Your Facebook Group, so you have even more options for growing your community. 

If you want a step-by-step blueprint for setting up, growing and running a FB group that leads to paying clients, check out my Group Accelerator mini course. I walk you through everything you need to know, including how to set up your group the right way, how to increase engagement, how to grow your email list inside your group, how to get clients, how to not give away too much for free in your group and more. The great news is that it’s 50% off right now.  If you have a FB group and you aren’t happy with your results, you need this mini course. I’ve audited dozens of health coach groups, so I have some inside scoop on common mistakes and what to do instead to make sure your group isn’t just a destination for people to hang out, but that it also leads to people enrolling in your programs. 

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Running Your Business as an Introvert or Extrovert

Running Your Business as an Introvert or Extrovert

Running Your Business as Introvert or Extrovert

It always amazes me how many health coaches say they are introverts, but I know there are also plenty of extroverted wellness business owners.  Whether you’re an introvert or an extrovert, you can build a successful health coaching business. The good news is that there are many ways to run and grow your business and you can use your strengths, preferences and personality traits to do just that.

It’s important to determine where your tendencies lie, what you’re good at, and work from there. Focus your time and attention on the things that you’re good at and that bring you joy. If you’re an introvert you’ll need blocks of time for solitude and recharging so be sure to build those into your schedule. Knowing the types of situations and environments that fuel your energy or drain it, can be incredibly helpful to be aware of, so you can spend more of your time and focus on the things that make you feel your best.

If you’re an introvert, that doesn’t mean that you shouldn’t push yourself to have extroverted moments to further your business growth. Things like doing live video, hosting a wellness workshop, or leading a wellness challenge are necessary components to owning your own coaching business. Just because something takes you outside of homeostasis it’s okay, it’s important that you forgo your comfort zone temporarily to promote your business. The key is having built in recovery time immediately following one of those events to recharge.

On the other hand, if you’re an extrovert you may spend the majority of your time looking for group interactions to soak in all the energy that you can. Your tendency may be to avoid moments of solitude and quiet because you need the high-vibe environment of lots of people to feel satisfied. The challenge with this scenario is that you are often putting off the projects and tasks that need to be completed to make your business a success.

In this scenario it is extremely important to block off time in your calendar to do the work. You can train yourself over time to systematically get things done but more than likely for you it’ll take many small blocks of time with group or family interaction in between to get your energy rebooted.

Based on our experience after working with thousands of health coaches we’ve observed that…

  • Introverts are often more comfortable teaching group coaching programs rather than taking on one-on-one clients.
  • Extroverts tend to thrive either in a one-on-one coaching or group coaching. They enjoy both.
  • Introverts prefer to hide behind their computer and be continuously checking tasks off their list as a way to avoid showing up in a leadership way in a video, challenge, or workshop.
  • Extroverts love the spotlight and lean into live video, running a challenge, or hosting a workshop but find it difficult to complete all the tasks necessary to bring these to life because they are distracted by social engagement.
  • Introverts and extroverts alike are excellent coaches in their own way and tend to attract the clients that either need the calming nature of an introverted coach or high-energy support from an extroverted coach.

The key takeaway here is that you can be successful no matter what your personality type. Acknowledging and understanding your tendencies is the most important step to building the time blocks into your calendar that suit you best for productivity and rejuvenation. Be intentional with your time and challenge yourself to do the things that take you outside of your comfort zone.

Upon deeper reflection you may find that you are somewhere in the middle. You aren’t 100% introverted or extroverted and that’s a great place to be. You can focus on the strengths of each personality type and design your business perfectly for you.

If you’re an introvert and want to learn more, back on episode 61, we covered: Building a Thriving Wellness Business When You’re an Introvert. In that episode, we did a deep dive into being an introverted business owner (because Karen Pattock and I are both introverts). We also include a link in that episode to an online quiz that will help you figure out which type of personality type you are as well as a list of 8 ideas for how to run your biz as an introvert when you’re starting out.

Tune in to find out how to use your strengths to your advantage and where you may want to stretch out of your comfort zone a bit as a business owner.

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How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.

If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.

Here’s what you’ll discover on this episode:

  • The 3 questions we ask ourselves before investing in a paid business tool or service
  • Examples of free vs paid options for your business
  • A mistake some coaches make that actually keeps them stuck in a loop of working too hard and not making enough money

We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

When it comes to free versions of resources for your business, there are plenty including MailerLite for your email management, Canva for creating beautiful graphics, PDF guides and presentations, pexels.com and pixabay.com for stock photos, DIY websites and more.  These are all great to get you started since you probably want to operate your business as inexpensively as possible. We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

Here’s how we like to make decisions when it comes to expenses.  First of all, it often comes down to a mindset shift about what investing in something will mean for you, your business and your clients.

For example, here are 3 questions to ask yourself:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

The answer doesn’t have to be yes to all 3, and you get to decide what expenses make the most sense right now. 

Let’s look at a couple of examples for health coaches who may be trying to decide on free vs paid resources.

Maybe you want to provide meal plans or recipes for your clients, or you want to have recipe guides as free resources to grow your email list, but you don’t have the time or desire to create them from scratch.  For $30 a month, you can use something like Meal Garden and that will allow you to provide recipes quickly and easily which will free up your time to do other things in your business.  Going back to the 3 questions, will it save you time, help you do something more efficiently, allow you to get started sooner and/or help you generate more revenue, the answer is likely yes.  We are affiliates for Meal Garden because we think it’s a great resource, but you can check out other options out there. We have found Meal Garden to be one of the most budget-friendly menu planning sites around for health coaches, so we recommend you check it out. 

Perhaps you’re at the point in your coaching business where you want to run an online group program, but you know you’ll need to invest in a platform to host it. The first time you run an online program, you can usually do it with a FB group and emails, but if you want more of an all-in-one solution, you may be considering something like Practice Better or Kajabi.  If you compare the two, Practice Better is definitely less expensive and it’s geared for wellness business owners, so that could help you save some money.  There are other options out there too, but regardless of what you choose, it will be an investment that can allow you to generate more revenue and leverage your time more because you can help a group of people at one time.  We are also affiliates for Practice Better too, and we love their platform because it gives you everything you need to run your practice all in one place, and it’s also very budget friendly.  Their free version is good for up to 3 clients, so you can test it out before you decide if it’s what you want.  If you absolutely have no money yet for an online platform, bootstrap things until you do and keep it to using a FB group and emails.  After you run that first or second round, you will likely know if using a paid platform is in your budget.

As a third example, at some point, you’ll likely have to decide if you should outsource certain tasks in your business.  If you’re doing everything yourself, you’re not paying for it per se, but you do have to consider how those tasks could be pulling you away from getting clients, so it could actually be costing you something.  Whether it’s posting content to your blogs, entering your email content each week, creating graphics for social media, editing your own podcast episode or creating PDF guides, there is so much that can be delegated or outsourced to free up your time to do the things that only you can do such as getting in front of your audience and coaching clients. We did an entire episode about outsourcing, and we’ll link to it in the show notes – it was episode 29 on the Secrets to Outsourcing on a Budget.   

There will come a time when you have to look at your business as an actual business, and part of that is understanding you will have expenses. You can choose the option that is the best option for you right now, knowing you can upgrade or change later.

Here are the 3 questions again to help you decide:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

Is there something you’re considering outsourcing or upgrading to a paid version? 

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The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member and an Actual Lead

You are probably all too aware that not every follower you have on social media is an actual lead or even a prospective dream client.

But when you show up on social media as if you are only speaking to your actual dream clients, you’ll strengthen your relationship with the right people and repel all the rest, and that’s exactly what you want to do, so you stand out. 

Today’s episode will help you identify the key differences of an audience member and a lead, and how to grab the attention of the right people who may eventually want to become a client or join one of your courses or online programs. 

In this episode you’ll discover:

  • The main differences between an audience member vs. a lead and which one has the most potential to fill your programs with paying clients
  • 4 ways to transform your social media followers into leads and paying clients without wasting your time on the people that won’t ever invest in your program
  • How a customer journey works in your business and why having one running behind the scenes that nurtures your email list subscribers is the automation you’ve been looking for to make more sales

Tune in to find out what you can easily implement to start turning more followers into leads and paying clients. 

Let’s start with the definition of an audience member. Think of this person as someone that is following you on social media, (Facebook, Instagram, YouTube), but has not yet moved ahead in the customer journey to become an email subscriber.

An audience member follows you on social media, likes your content, occasionally interacts with you in DM’s, has not shown any interest in working with you, and more than likely does not have the money to invest in your paid program. They love free content, can be critical and judgmental, and is often louder than your ideal client followers.

On the other hand, an actual lead is someone that has taken the step to become a registered subscriber on your email list, they look forward to and regularly open your emails, get excited when you open your programs and make offers, knows-likes-trusts you, and has money to invest in your paid programs. On social media they can be super chatty or very quiet, while they study everything you put out.

Social media is definitely a great place to get new leads/email subscribers but just because they follow you does not make them ready to say yes to your paid program. It is just one step in their customer journey with you. We’ll talk more in a few minutes about what to do next to move them even further through the customer journey with you but for a minute let’s talk about getting you more ideal client leads.

Here are 4 ways to transform your social media followers into leads and paying clients

1. Be loyal to your social media followers

This means that you show up consistently on social media with helpful and valuable content. Create a posting schedule that you can stick to and that your followers can rely on is part of the loyalty process. As they begin to think about taking the next step with you, the consistency you show on social media will go a long way in moving them to become an actual lead.

2. Make your followers feel unique

There are some very easy ways to do this. First, call them out on new social posts. I’m sure you’ve seen this done many times on Instagram stories when someone will repost something from their DM’s. Another example is how we do this often here on the podcast when we read questions from our Facebook groups and dedicate an entire episode to answering their question. That makes our followers feel special and unique.

3. Provide excellent customer service on social media

While the people following you on social media aren’t yet an actual lead or paying customer, it’s still important to make them feel taken care of. Many potential customers like to reach out to a business on social first. By quickly responding to answer their questions you will set yourself apart from your competition as someone that helps them get answers and results.

4. Examine your performance on each social media platform

Examine each social media platform to pinpoint where your ideal clients are actively consuming and engaging with your content. Use the analytics dashboard to see how your content is performing across channels. All social sites have a reporting dashboard where you will see how your social media followers interact with your posts. This is a great measuring tool for what’s working and what isn’t. In fact, we dedicated an entire episode to this a little while ago. It’s episode 273 – Are your Facebook Analytics Accurate & How to Verify Your Results.

Now let’s briefly discuss the importance of nurturing your email subscribers as the most important method of moving them even further along the customer journey with you into your paid program. Remember an email subscriber is a lead and they are closer to becoming clients than a social media follower is.

The conversations you’ll have with your email list will be much more client/topic specific than what you post on social. It’s also a great place to brag about client successes, what’s new behind-the-scenes in your business and programs, and your own personal health journey.

Having a pre-planned customer journey is a guaranteed way to turn more leads into sales. That means turning your very warmed up email subscribers into paying clients.

In fact, planning a customer journey is one of our most popular lessons inside the Wellness Business Accelerator. It’s called: Planning Your Customer Journey to Turn More Leads into Sales

You can purchase this lesson as a standalone training for less than $100.

In that lesson we’ll teach you how to create a customer journey (sales funnel) for your dream clients which is incredibly important and offers valuable insight into the approach that you can take with your ideal audience. This is how someone is introduced to you, how you can nurture the relationship that they have with you and by mapping out a customer journey you are designing a master plan that gets them from first becoming an email subscriber to being enrolled in one of your programs as a paying client.

You can get all the details for this lesson by going to wellnessbusinessaccelerator.com.

We recommend that you take the time to check it out because all of the successful coaches we know that are filling their programs have a customer journey mapped out and in place in their business that is nurturing their email subscribers behind the scenes helping them get ready to become a paying client.

Of the 4 strategies we shared, which one can you start with for now?

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3 Ingredients for a Successful Launch with Chris Ducker

3 Ingredients for a Successful Launch with Chris Ducker

3 Ingredients for a Successful Launch with Chris Ducker

If you’ve heard the term ‘launch’ when it comes to an online business sales strategy, you may have wondered what it is exactly, and if and how you can use it in your business. 

The great news is that a launch strategy doesn’t have to be complicated and it can be used for any promotion you want to do during the year, even if you only offer 1-on-1 coaching. 

Our special guest on the podcast this week is one of our favorite mentors, Chris Ducker, and he’s sharing 3 key tips you want to incorporate to get the best results from your launch.

Here’s what you’ll discover:

  • 3 key ingredients to include for a successful launch (all 3 are a must)
  • What a launch is and how to use this proven sales strategy in your coaching business even if 1-on-1 coaching is your only offer
  • How to build anticipation for your offer, so you have people ready and excited to join your program
  • What types of bonuses to consider including and which ones to avoid

Tune in to learn Chris’s tips and specific examples of what to do in your first or next launch to make it a success.


The FREE event kicks off on Nov. 8th, and you’re going to learn practical, actionable strategies that work, including how to create a repeatable, scalable system to generate high quality leads, and more importantly, convert them into loyal customers.

LINKS from this episode: 

THE ELEVATED ENTREPRENEUR EXPERIENCE – 3 Day Live Online event with Chris Ducker – https://www.healthcoachsolutions.net/chris

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The 3 Key Differences Between a 
Free and Paid Workshop

The 3 Key Differences Between a 
Free and Paid Workshop

The 3 Key Differences Between a Free and Paid Workshop

If you have been thinking about doing workshops for your health coaching business, you may have wondered if you should offer them for free or if you should charge a fee.

There are two amazing ways to use workshops in your coaching business. The first way is to share the content free of charge with the intention of 1) growing your email list and 2) building a relationship with the workshop attendees.

In the category of email list builders, workshops are definitely more time and effort than something like a PDF guide, but the results can be significantly better.

The second way to use workshops in your coaching business, and what we will going over today, is to charge for the workshop. Paid workshops are a great way to give your followers a low-cost way to work with you, (which can definitely be part of the nurturing process and relationship building that is needed to help them get more comfortable with a higher investment down the road), and it’s a great way to give your revenue a boost anytime you want.

So, you may be wondering what the difference is between a free workshop and a paid workshop. For the most part, they are the same but there are three key differences that set them apart to make them charge-worthy.

Here are the 3 key differences between a free and paid workshop:

#1) Add a layer of on-the-spot coaching while going through the workshop

This is a huge-value add in the eyes of your paid workshop attendees. Having the ability to ask you questions and get immediate feedback will be extremely valuable to those in attendance.

We know that for some coaches imagining themselves doing on-the-spot coaching sounds very scary but it’s not as scary as you may think. Here’s a few parameters to make this part of your workshop doable for even a brand new coach.

  • Ask your attendees to keep their questions specific to your workshop topic that way your conversation doesn’t go off the rails and you won’t lose track of time.
  • If someone asks you a question that is either way too much to answer in the moment or is completely off topic all you have to say is, “That’s more than I can answer during this workshop but if you email me I’ll be happy to help.”
  • Rest assured you do not need to answer every single question during the breakout on-the-spot coaching sessions during the workshop. You won’t want to lose the workshop momentum that you’ve created so 1-2 short Q&A / Coaching sessions during the workshop is perfect.

The 3 Key Differences Between a 
Free and Paid Workshop

#2) Complete the workshop workbook with your attendees during your time together (these can be called implementation breaks)

Working through the workshop workbook with your attendees will be extremely valuable to them because they’ll have a topic specific manual when they are finished with your paid workshop.

Some people have a hard time paying attention to a speaker while simultaneously taking notes or filling in a workbook. That’s why stopping every 10 minutes or so to help them get caught up with the workbook keeps everyone successfully completing your workshop. It also allows you to market the workshop in a way that tells your paying clients that they are going to walk away with a completed workbook for future reference.

#3) A free workshop is typically 1 hour in length, but a paid workshop should run anywhere between 2-3 hours.

The expansion of any workshop material from 1 hour to 2 or 3 hours is 100% the difference in implementation time and on-the-spot coaching. Anyone paying for a workshop (live training), is going to have a level of expectation that their questions will be answered and they’ll walk away with a step-by-step implementation plan related to the workshop topic.

One way to do this is to extend the Q&A time at the end. This part of your workshop goes above and beyond what you would offer in a free workshop and guarantees that no question goes unanswered. The magical part about leaving added time at the end to answer every question is that your audience will get a deeper feel for your abilities as a coach and will move them much further along in the customer journey toward a larger investment into one of your higher paid programs.

The added Q&A time plus the implementation time to complete the workbook will offer a relaxed atmosphere conducive to learning.

A few final paid workshop guidelines –

  1. Paid workshops like what we’ve discussed today would range anywhere between $27 – $57 per enrollment
  2. There won’t be a program sales pitch at the end of this workshop but you can feel free to follow up with each registrant with an email sequence leading them to your next most appropriate offer
  3. Once you run this workshop in a live format it’s easy to then make the recording available on your website as an evergreen offer.

If you’ve been considering offering paid workshops to add to your offerings, the ideas we shared today should help you get off to a great start!

Save your spot for Karen’s upcoming free workshop on November 2nd.

5 Reasons Why the Most Successful Coaches Use Workshops to Grow Their Businesses

How this low-tech strategy will outperform social media every single time for getting new clients

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