4 Ways to Make Money with Your Coaching Expertise

4 Ways to Make Money with Your Coaching Expertise

by | May 6, 2024

4 Ways to Make Money with Your Coaching Expertise

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want. 

There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them.  We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities. 

1-on-1 Coaching

The first option is the easiest and the one where most coaches start out, and that’s 1-on-1 coaching. This would be your premium priced coaching offer because it’s your time that you can’t scale – you can only work with one person at a time. You can either work with people in person or if you want to remove any geographic barriers, Zoom is a great option. The benefit of 1-on-1 coaching is that it’s low to no tech and you get to have in-depth conversations with people to get a good understanding of their goals, desires and struggles. When you know your ideal clients really well, it makes it easier and more effective to communicate how you help them, which is critical in your marketing. 

Online Group Programs

The next option for generating revenue as a health coach is to run online group programs.  This allows you to leverage your time and help more people which is appealing to a lot of coaches.  This could be a 30–90-day program or even longer if you want.  A 30-day online program can be the gateway to your longer program, so it’s a good idea to include a shorter option for people who aren’t ready to commit to working with you for 3-6 months.  When I was a health coach, I did 1-on-1 coaching and online group coaching. I enjoyed them both, but I really loved online coaching because of the energy and community aspect.  This was quite a few years ago before the boom of online courses and programs, so I had to fumble my way through things to figure out what I was doing. Now, there are so many more options as far as the tech.  It’s great to have a lot of options, but we also know that can sometimes feel overwhelming when you’re trying to choose one.  Let’s look at the two levels to think about when it comes to tech options. 

Level A is very simple and easy which is running your online program in a Facebook group or other online community like Mighty Networks.  You can either do weekly livestreams to cover the topics or upload pre-recorded videos and organize them by week and topic and have prompts/questions a few days a week.  You can also add livestream Q and A’s if you want.  The more opportunities for people to interact with you during a paid program the better and there is a higher perceived value when they get to interact with you and get their questions answered.

Level B involves more tech where you host the program using software such as Practice Better which we love because it’s designed specifically for health coaches and nutritionists or you can use something like Kartra, Kajabi or Thinkific. We host our online course through Kartra, and we really like it, but check out 3-4 options and decide which one will fit your needs the best and give it a try.

If you aren’t sure where to start, we recommend choosing the easiest option for your first go around and then uplevel after that.  Don’t let tech be an obstacle to achieving what you want to do.

Membership

Option #3 for generating revenue with your expertise is a membership program – also referred to as a continuity program.  This is where people join and pay a monthly fee to get access to the information they want.  This can be a good option for people who want a low level of access and accountability but don’t want or need a lot of handholding like they would get with a 1-on-1 program.  A membership site can work well for options such as recipes or meal plans, workouts, monthly challenges, monthly health topics, etc. You get to decide what’s included based on the price you want to charge (and what your ideal clients would find most helpful).  For example, you could add monthly livestreams or Zoom calls where you go deeper into the topic, maybe you have guest experts you interview, or it can be more low-key and do live Q and A.  The tech required for this will vary depending on what you decide to include, but software such a Practice Better, Kajabi or Kartra would work. 

The benefit of a membership site is the recurring monthly revenue.  The downside is that you always have to be on top of the program content creation and plan accordingly. 

DIY Programs

Moving on to option #4 for generating revenue as a health coach is DIY programs.  This would be a DIY version of part of your coaching program where people go through the content on their own without any support from you.  This can be appealing for potential clients who want a lower-cost option and are good at implementing on their own. If you offer a DIY program, you’d want to host it in a software like we covered before because with the DIY, people don’t have access to you as they would if it were an online group program that may be hosted in a FB group.  You’d want to decide if you only want to offer a certain program as a DIY, such as a 30-day program or if you also want to offer this for your longer-term program. Generally, I would recommend this for just your shorter program, and then the next step would be to join one of your group or 1-on-1 coaching programs, but it’s up to you. 

Between the two of us, we have used all 4 of these options. They each have pros and cons, so decide what appeals to you the most and dive right in.    

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

7 Technical Steps for Flawless Freebie Delivery

7 Technical Steps for Flawless Freebie Delivery

by | Apr 15, 2024

7 Technical Steps for Flawless Freebie Delivery

If you’ve created a free resource to grow your email list, you may be asking yourself “Okay, so now what do I do?” 

This week, we’re sharing the technical process necessary to deliver your freebie to your new email subscribers. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.

In this episode you’ll discover: 

  • The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery
  • The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients
  • Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up

A coach recently asked a great question which was “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?”

We know this can feel like a bit of a puzzle, so we wanted to cover it in a way that would simplify the process, so you know what to do.  Each step that we cover builds on the previous step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.

Step 1 – Create freebie (pdf download)

For this step, we’re going to assume that you already have a client-specific lead magnet ready to go, designed for your dream client. It’s important to create a freebie that is specific for the needs of your ideal client. If you’re still trying to figure this out, or you have a freebie that isn’t attracting the right people, we have another podcast episode that will help you dial it in. It’s called – Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies. It’s episode 314 and we will link to it in the show notes so you can easily find it.

Step 2 – Upload to an online storage platform

If you have an online business, then you more than likely already have a favorite online storage platform. We know that many coaches use Dropbox or Google Drive. There are plenty of options to choose from so it’s important to use one that you like. The main purpose of storing this in an online platform is so that it will be given a unique URL that you’ll be able to share with your new email subscriber in a delivery email so they can download it.

Step 3 – Grab the unique URL

Once you’ve uploaded it to the online storage platform of your choice, you’ll want to log in and grab the unique URL that it was given. This is typically located in the “Share” option for that particular upload.

7 Technical Steps for Flawless Freebie Delivery

Step 4 – Set up the registration page

Next, you’ll need to set up a couple of web pages which is what we’re covering here in step 4 and the next step, step 5. The easiest and quickest way to do this is through your email management system. They all have templates that can be quickly customized for your audience. 

The first page you’ll want to customize is a registration page, also known as an opt-in page or landing page. This is where people enter their email address as a way of subscribing to your email list and getting your freebie delivered to them. We encourage our WBA students to only ask for an email address (and not a name). We’ve found that there are higher conversions when you don’t also require a first name to be entered. Choose a simple template that is easy to customize.

Step 5 – Set up a thank you / confirmation page

The second web page you’ll want to set up is a thank you page, also known as a confirmation page. Basically, this is the page your new subscriber will be taken to once they click the submit button on the registration page. The thank you page will thank them for subscribing and let them know to check their email because you’ll be sending the freebie resource right over to them. Again, there are simple templates within your email management system that will make this process easy to accomplish.

Step 6 – Delivery email (include the link to download the freebie)

The delivery email should be pretty simple. It’ll congratulate them for making the choice to request the free download, give them the link to download it, (this is the link you grabbed in step 3 from your online storage platform), and encourage them to dive in right away. You may also let them know that you’ll be following up soon with another email to see how it’s going.

Step 7 – Follow-up email sequence (automated)

Our final step is a follow-up email sequence. This step will take you a little longer to accomplish than the rest but is worth the extra time because the main purpose of these email is to introduce your paid program and let your new subscriber know how they can work with you.

This follow-up email sequence should be automated and delivered over the next 7-14 days depending on how many emails you write. Keep in mind that you’ll want to include details about your experience, more info on how to implement the info they received in the freebie, case-studies, testimonials, and benefits of joining your paid program.

This entire process, from creating your freebie through making more sales with your automated follow-up email sequence is something we cover in depth in the Wellness Business Accelerator program. We have an entire lesson dedicated to this topic called: Create the Perfect Lead Magnet and Landing Page to Attract Your Ideal Clients.

  • How to figure out a great topic for your lead magnet that your audience will be excited to get their hands on.
  • The formula for coming up with the perfect lead magnet title that results in high conversions (more people signing up for it).
  • The blueprint for simple, but high-converting landing pages that create desire for your free offer.
  • We also include 5 done-for-you follow-up emails to send to your new subscribers and landing page examples that will make implementing what you learn quick and easy.

This is a great example why our past WBA students love this program so much. It’s a step-by-step on-demand program that gives you absolutely everything you need to be successful in growing your business.

This is just one lesson of many included when you become a Wellness Business Accelerator member. Don’t forget to add your name to our VIP Waitlist to get notified next week when the doors open on 4/23/24. 

We hope to see you on the inside!

Resources and Links mentioned on the show:

WBA Wait List (Doors open next week)

Episode 314 – Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Decide if an Evergreen Workshop is Right for You

How to Decide if an Evergreen Workshop is Right for You

by | Apr 8, 2024

How to Decide if an Evergreen Workshop is Right for You

A highly effective strategy for enrolling clients in your coaching programs is to offer online workshops (webinars). Once you have a workshop in place that works well, you may decide to offer it as an evergreen (pre-recorded) option, so people can sign up for it and watch it any time. 

Choosing to provide an evergreen workshop sounds like an amazing ‘set it & forget it’ marketing strategy but there are a few things you need to consider before making this decision.

First, you need to know what your goals are for this strategy. It’s always good to be intentional with your decisions when it comes to marketing your coaching business.

Is your goal based on marketing convenience, (as it you’re loving the ‘set it and forget it’ model), list building, or for revenue generation (or both)?

Once you know your goal, it’ll be easier to decide which style of evergreen options you should embrace. There are two types – Using a professional software like EasyWebinar or a DIY model using an online storage option like Dropbox. EasyWebinar is not the only option. There are many to choose from but for the sake of example, we’ll be referring to EasyWebinar.

When you choose a software like EasyWebinar, there are many moving parts but it does have its benefits. This software is designed to make it appear as if the workshop is live, (even though it’s pre-recorded), which means that you’ll ultimately end up with more clients joining your coaching program. The live appearance using this software will lead to higher conversions. That said, this software is a lot of work to set up. Let’s break it down.

  • Appears as if it’s live – your attendees will need to choose a date/time and register for that specific event.
  • Great list builder
  • The software requires you to have multiple email sequences in place. One that goes out before the workshop encouraging them to show up live, reminding them of the amazing benefits of attending the call. It also requires a “we’re live” email as one more reminder and lastly a couple of follow up email sequences based on whether or not they attended live or didn’t show up at all.
  • The software monitors if someone showed up and the length of time they stayed which is super helpful when it comes to analyzing the conversion rate.
  • Software is pricey – $80/month (EasyWebinar)

This is a much more professional option and will definitely convert at a higher rate. Meaning that whatever you offer at the end of your workshop will have more clients enrolling than if you choose to do the DIY option that we’ll discuss next.

Next up, is what we like to call a DIY Evergreen Option. It’s much easier to design and can be set up really quickly compared to the other option we discussed. Let’s go over how this would work.

  • The DIY option would be set up as an on-demand option. Meaning the future attendee would opt-in for the replay link and it would be sent to them immediately in an email. No need to choose a date or time.
  • This option is also a great list builder
  • The emails required would include a delivery email with the recording link and then a follow up email sales sequence that would promote your program for 5-7 days.
  • No software expense – only online storage like Dropbox or Google Drive

This option is a tradeoff. It’s easier to set up but won’t convert nearly as well as the other option that appears live. But this is a great place to start if you’re just getting started since it has a low barrier to entry and can be set up more quickly.

Here’s what you need to know before choosing either one of these options.

Before going evergreen you should deliver the workshop a few times live to get a high-quality recording that has been proven to convert attendees into paying clients. This is a really important piece of the puzzle. We know that many coaches want to go straight to the recording option so they don’t have to feel out of their comfort zone by doing a live workshop but showing up live will improve your presentation skills and ultimately give you a better recording for your evergreen model.

There you have it. Two different options to set up an evergreen workshop in your health coaching business.

Resources and Links mentioned on the show:

Karen’s done-for-you Workshops

Save 25% through the end of April 2024 with Coupon Code: PODCAST25

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Confidence-Boosting Strategies for Health Coaches

5 Confidence-Boosting Strategies for Health Coaches

by | Apr 1, 2024

5 Confidence-Boosting Strategies for Health Coaches

Do you ever wish you felt more confident in your role as a health coach? If so, you are not alone.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your coaching business. 

Let’s kick things off with our first strategy. 

1. Realize you’re going to start out as a beginner and that’s where we all begin with something new, so don’t compare yourself to others who are further ahead than you are right now. This is one of the top mistakes we hear from coaches – they feel like they should be much further along, but it’s mostly based on what they see other coaches doing, not realizing those coaches also started where you are right now. You will make mistakes and have bumps along the way and each step you take will lead you to the next one and it’s all about making progress. Setting goals right from the start can help push you past your comfort zone, so you’re continuing to get in front of new people, expand your reach and get the word out about what you do. When we think back to the mistakes we’ve made and failures we’ve had, we know they each led us to the next step which helped move us forward.  Not everything you do is going to be a home run, and it’s all part of the process.  Embrace being a beginner and give yourself grace each step of the way. 

2. Practice is your best friend. Whether it’s doing discovery calls, hosting workshops, recording videos or doing livestreams – you won’t be great at them in the beginning, but each time you do it, you will get better and better.  This is the most important thing you can do if you want to feel more confident – keep doing it even when you feel like you’re not good at it. No one is at first. When I think back to how awful I was at doing video a few short years ago, I laugh about it, but at the time it just felt really hard and very uncomfortable, and I was bad at it.  Last month, someone paid me a very nice compliment by saying I was very natural on video.  That ‘looking natural’ on video took me about 2 years to get to, and that means a lot of practice was involved.  It’s a good reminder that even when you’re doing something that feels awkward and you wonder if you’ll ever get better at it, all it really takes is practice and a desire to improve. 

3. Networking and connecting with peers. It can sometimes feel a bit lonely as a wellness business owner, so being surrounded with people who have similar goals is helpful for boosting your confidence.  This can mean having an accountability partner with a colleague where you schedule regular calls to check in or it could be joining a Facebook group full of your peers. Karen Pattock and I each have a Facebook group for health coaches where you can connect, share ideas and ask question. My group is Health Coach Biz Support and Karen’s group is Health Coach Client Attraction, so come on over and join us. Karen and I connected online, years ago through an IIN (Institute for Integrative Nutrition) Facebook group, so you never know what connections you can make. When you feel like you’re alone on an island, trying to build your business, it’s a little isolating, so be sure to tap into the power of others who understand what you’re doing and want to see you succeed.   

4. Keep a running list of client success stories as a reminder of the positive changes you’ve helped people make, so you can revisit them from time to time.  Once you start working with clients and you either have them complete a survey at the end of their program, or they email you with something positive they have to say, keep some of those comments visible, so you can refer to them as a reminder of your WHY and the difference you’re making in people’s lives. These can also be great for testimonials for your website (be sure to get permission from people first of course). Sometimes if we’re having one of those weeks, we need a reminder that what we’re doing is making a difference. 

5. Boosting your confidence takes having a mindset of constant growth and learning – whether it’s the tech part of your business, the marketing, or anything else, continuing to learn is what will help you grow. Confidence comes from having a plan of action and knowing where to focus your time and energy, rather than feeling like you’re just spinning your wheels, not sure what to do. We both know how much investing in the right mentors and programs can save you time and money in the long run.  Whether it’s attending conferences, enrolling in online courses or working with a business coach, learning is always a good thing – as long as you are also implementing.  Speaking of growth and learning, we will be opening the doors to the Wellness Business Accelerator program on April 23rd. This is our signature program that teaches wellness business owners how to reach their ideal clients online and consistently enroll new clients within 60 days.  You can join the WBA VIP wait list via the link above, so you’ll be notified as soon as the doors open. We would love to welcome you!

Every time we start something new, it takes us outside our comfort zone, but that’s where amazing growth can happen. Embrace the journey, stay focused on your goals, and celebrate every win along the way!

Resources and Links mentioned on the show:

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Lead Magnet-Niche Connection & How to Audit Yours for Higher Conversions

The Lead Magnet-Niche Connection & How to Audit Yours for Higher Conversions

by | Mar 18, 2024

The Lead Magnet-Niche Connection & How to Audit Yours for Higher Conversions

On this episode, we’re discussing the lead magnet-niche connection which means confirming your lead magnet is closely aligned with your ideal clients, so you are getting more of the right people on your email list. More ideal client subscribers mean more people enrolling in your coaching programs, so this is an important piece of the puzzle.

What we’re sharing is a 3-phase process for auditing your lead magnet. It’s our proven approach for helping our coaching clients align their lead magnet with their niche resulting in the maximum number of ideal client subscribers to their list.

Phase 1 – Choosing a Niche.

Our philosophy for choosing a niche boils down to three simple things:

  • Who you help
  • How you help
  • And the transformation that you offer

Back on episode 216 we covered: 3 Simple Steps to Nailing Your Niche. If this is something that you’re still struggling with or feel like you need additional fine tuning, this would be a great episode to check out.

Before your dream clients feel that you are the coach for them, you have to be clear yourself about what you do and who you help. Your marketing message should leave potential clients saying “yes” this is for me or “no” it is not. If they are left wondering and unsure what you do, that means you have work to do.

For the rest of this episode, we’re going to assume that you have your niche dialed in to what we refer to as a marketable ideal client.

Phase 2 – Choosing a lead magnet that aligns with your niche statement.

We’ve found that most coaches create freebies with the intention of getting the highest number of people to download it. So, they tend to offer something that is more of general health information that appeals to the masses vs. a niche specific lead magnet.

While that may or may not grow your email list more quickly, it overlooks the ultimate goal of getting the ‘right’ people on your email list. Those that are actually interested in what you have to offer – your coaching services or coaching program.

Think of your lead magnet as a stepping stone commitment from a potential client between them finding you for the first time and them enrolling in your program. That conversion rate will be much higher if that steppingstone commitment, your lead magnet, is in alignment with your paid program.

Phase 3 – Audit Your Lead Magnet

1. Is your dream client aware of their challenge, are they searching for a solution, and do they have money to invest? This is what we call a marketable ideal client. Will your lead magnet teach them something specific related to your paid program?

2. Does your program/coaching services solve that challenge for them? Again, it’s important to confirm that the lead magnet you are offering is in some way related to your offer. That’s the stepping stone we were talking about earlier.

3. Is your lead magnet content connected to their challenge and can it give them a quick win? A quick win means that they can quickly and easily implement what they learn from your lead magnet and get a result that inspires them and has them excited to learn more.

4. Is your lead magnet content part of your actual program? This is the simplest way to create a lead magnet that is guaranteed to be in alignment with your program. Just take a small piece of your program and turn it into a free download. A resource guide, checklist, cheat sheet, etc. are all great options.

5. Does your lead magnet title clearly identify who it’s for vs. general health? (Ask 5 friends/family to read the title and tell you what it is and who it’s for)

Here are a few examples of client-specific lead magnets:

  • 7-Day Meal Plan for Managing Diabetes
  • 10 Tips for Reducing Stress and Anxiety without Medication
  • Bloat-Free Baking Guide for Women with IBS

In each of these examples it’s very clear who it’s for. In example #1, it’s people with diabetes. In example two it’s people suffering from stress and anxiety. In example three it’s women with IBS.

6. Are you promoting your lead magnet consistently and on all channels, (social bios, social posts, website home page, website popup, about me page, groups) with clear language so they are clear it is for them? If the answer is yes, is your email list steadily growing? There is no better test for your lead magnet then putting it out there to grow your list. If people are joining then more than likely it’s dialed in but if no one is taking action chances are you have work to do.

5) Recap

Now that you’ve been through the audit process, it’s time to analyze your answers. Where can you make changes that will improve your content and/or results? If you aren’t consistently growing your email list each month then there is a disconnect somewhere. Keep making changes until you have a lead magnet that is growing your list with your marketable ideal client AND the people on your list are also becoming paying clients.

If you need support in creating a lead magnet that is perfect for your dream clients I have a guide that will help. It’s called: Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches.

BTW…

We will be opening the doors to the Wellness Business Accelerator next month, and if you want to know as soon as enrollment opens, be sure to join our VIP waitlist here.  This is our signature program where we walk you through how to reach your ideal clients online and consistently enroll new clients within 60 days. We’d love to have you join us! 

Resources and Links mentioned on the show:

Wellness Business Accelerator VIP Waitlist

3 Simple Steps to Nailing Your Niche

Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

What Health Coaches Need to Know About Using AI in Their Business with Lisa Fraley

What Health Coaches Need to Know About Using AI in Their Business with Lisa Fraley

by | Feb 5, 2024

What Health Coaches Need to Know About Using AI in Their Business with Lisa Fraley

AI is everywhere it seems. Many health coaches are using it which is great, but it’s crucial to be aware of potential pitfalls and mistakes that are easy to make without even realizing it.

Since tools like ChatGPT are relatively new, it feels a bit like the wild west right now, so we invited our favorite legal expert, @LisaFraley, to clarify some important things we all need to know and to help us navigate using AI in our businesses.

In this enlightening interview, Lisa shares valuable insights on:

  • 3 main issues and potential areas of concern to be aware of before using AI
  • How to avoid plagiarism and copyright violation (and the difference between the two)
  • The current surprising statistic on the accuracy of medical information being shared by ChatGPT
  • Best practices for using AI safely as a health coach right now
  • What to do if you discover someone has copied your original work

Tune in to this must-listen episode as Lisa provides essential guidance every health coach needs to know.

Resources and Links mentioned on the show:

Lisa’s website

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!