How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

We get questions about how we first met and how we started this podcast, so we thought it would be fun to share it all in on the podcast. In this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating an online course for wellness business owners.

We are also celebrating our 200th episode, and we’re giving away PRIZES. Scroll down for the deets, so you can enter to win! 

In this episode, we’re sharing:

  • How we met and our earliest memories of connecting on social media
  • The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
  • The thing we each said YES to that changed the trajectory of both of our businesses
  • What doors opened for us as a result of hosting this podcast

Did someone say PRIZES? 

Yes! Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We're giving away TEN $20 Amazon gift cards.

Here's how to get a chance to win:

Step 1.  Leave a rating and review in iTunes (from your mobile device)

Step 2.  Take a screenshot of your review 

Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners 🙂 

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    

Not sure how to leave a review in itunes?  Here’s how: 

  1. Select the ‘Podcasts’ app on your mobile device
  2. Select the “Search” icon on the bottom right corner
  3. In the search bar, type in “The Wellness Business Podcast” and click to open it
  4. Scroll down to ‘Ratings and Reviews’ and just under that, you will see ‘Write a Review’ where you can leave your feedback.

We read and appreciate each and every one of them!

Thanks for helping us celebrate!

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The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

If you have ever launched a new program, you know there are plenty of ups and downs. It can be a lot of work and sometimes, the results can fall short of the goals we’ve set. The good news is that each time we launch or promote a paid program, we are receiving data and feedback to help us know how to make changes for the next time.

I do this all the time and I’m always learning and adjusting course as I go. Everyone experiences disappointing launches at some time in their business.

Our guest on The Wellness Business Podcast this week is Lisa Boehm. She recently went all in on her launch and she's here to share some of the lessons she learned, and what she'll do differently next time to make her launch more successful.

In this episode you'll discover:

  • A look behind the scenes of a fellow coach's recent launch including what she spent in Facebook ads, and how much she generated in revenue during her launch
  • Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale
  • Why Lisa believes she lost several sales because and what she’ll do differently next time to fix it
  • Lisa's top five lessons learned from her last launch and how you can apply them to your next promotion

If you’ve been wondering what it’s like to launch a new program or you’re getting ready to re-launch a program, you’ll want to listen in to this episode!

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Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Action to Increase Leads, Sales and Engagement

Did you know that using calls to action can increase leads sales and engagement? 

If you want more people engaging with you on social media, signing up for your free offers and enrolling in your paid programs, knowing how to use calls to action in your content is critical. This comes into play with your social media posts, your videos, emails, blog posts, podcast and more. 

A call to action simply directs people to the next action you want them to take, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.

In this episode, you'll discover: 

  • What a call to action is and why it could be a missing piece of the puzzle for you
  • How to use calls to action in your content and social media posts for better results
  • Examples of effective calls to action you can use right away 
  • How to increase engagement, leads and sales with the right CTA's

Tune in to learn how this simple but effective strategy can make a huge impact in your business.

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Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Next to your social media profiles, your website is one of the first things your ideal clients will see, so getting your brand messaging right is critical.

You only have a few short seconds to grab people’s attention and have them determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step with you.

We decided to bring back this popular episode so you can make sure your website brand message is attracting your ideal clients rather than turning them away.

In this episode, you'll learn:

  • Why it is so important to have the right brand message on your website
  • The 2 main problems in brand messaging that we found in 95% of the websites we audited
  • A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.

Tune in so you can learn what changes you may want to make.

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The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

If you’re still wondering if choosing a niche is important, this episode will give you the answer.

Our guest, Mark Mohammadpour, shares the power of niching down and how it led him to a 5-figure corporate wellness contract where he gets to work with his ideal clients and grow a business he loves.

We have known Mark for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.

During this interview, Mark shares how he:

  • Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way)
  • Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed
  • Has been invited to speak at local and national events
  • Has adapted his business due to the pandemic, while people shifted to working at home
  • Tapped into his existing network of people to help grow his business
  • Overcame some mindset shifts about pricing his programs (spoiler alert: He has increased his rates from 3 to 5 figures)

As you’ll hear, when Mark nailed his niche, his business skyrocketed.

If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!

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The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

No matter where you are in your journey with your coaching practice, your goals likely include building a profitable business, but what you may not know is that you are likely leaving money on the table.

One of the issues Karen Pattock and I see a lot is coaches who are eager and excited to help people, but they quickly feel frustrated when they feel like their message is falling flat with their audience.  This means they hear crickets on social media and people are not enrolling in their paid programs. 

It’s been our experience that the coaches who are struggling the most to get clients fall into one of these 3 categories.

  1. They believe they are experienced and knowledgeable in many areas of health and wellness, so they believe they are doing themselves a disservice if they narrow their focus down to just one.
  1. They believe that a more general practice that speaks to health and wellness as a whole, rather than narrowing down to one niche, is a recipe for greater profit.
  1. They believe that they don’t have enough knowledge in any one area to be known as an ‘expert’ so they live in a space of imposter syndrome which prevents them from choosing a niche to become known for one thing.

What we’ve learned by working with thousands of coaches and wellness business owners over the years is that each one of these areas leads to you leaving money on the table. In other words, you aren’t nearly as profitable as you want to be not because of a lack of potential clients but rather a lack of clarity of who and how you serve.

When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.

In this episode of The Wellness Business Podcast, you'll discover:

  • The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment)
  • How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point of view
  • The #1 reason you're leaving money on the table in your wellness business and what you can do to correct it

BTW, be sure to grab your spot for our BRAND-NEW Live Training called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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