What is Really Sabotaging Your Success as a Health Coach

What is Really Sabotaging Your Success as a Health Coach

What is Really Sabotaging Your Success as a Health Coach

Is it possible that there is something sabotaging your success as a health coach that you have control over?   

You may think you need a fancy website, a logo and business cards to get clients, but the truth is that you can build a profitable wellness business without those things.

In this episode, we’re bringing back one of our popular episodes about having a clear and intentional strategy for attracting clients, so that you can start feeling confident about your decisions and action-taking.

You’ll discover:

  • What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
  • Our step-by-step process for making the best decisions in our business and figuring out what to focus on
  • Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, tune in now!

If you want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business, download our free roadmap, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

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Best of: 11 Ways to Book Discovery Calls

Best of: 11 Ways to Book Discovery Calls

Best of: 11 Ways to Book Discovery Calls

One of the most effective ways to get 1-on-1 coaching clients is by doing discovery calls, and the more calls you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype. 

We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.

In this episode you’ll learn…

  • How to get over your fear of feeling salesy during this call
  • Recommendations for different services to use for your calls
  • 11 specific and proven ways to invite people to your discovery calls
  • And more!

We know you’re going to get a lot of out of this episode, and we’re also sharing the list of 11 Ways to Book Discovery Calls with you, so you don’t even have to take notes!

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The Difference Between Your Niche, Marketing Message, and Offer

The Difference Between Your Niche, Marketing Message, and Offer

The difference between Your Niche, Marketing Message, and Offer

Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with.

We know it can be confusing to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we’re breaking it down for you, so you have the information and the steps you need to find your ideal client.

In this episode you’ll discover:

  • The difference between your niche, marketing message and offer
  • The two most common mistakes we see health coaches making when identifying their ideal clients that is preventing them from enrolling clients into their paid programs
  • A simple exercise you can use to determine if the niche you’ve already chosen is clear and concise, (or if the words you are using are leaving your niche up to interpretation)
  • The reason that dialing in on a marketing message that clearly states who you help and the transformation you offer will be a game-changer for your business

If you’ve been wondering how you can nail your niche, then this episode is for you!

Be sure to tune in and find out how you can discover your marketable ideal client with just a few simple steps.

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

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Best of: How to Plan a Profitable Year

Best of: How to Plan a Profitable Year

Best Of: How to Plan a Profitable Year

The ½ way point of any year is a great place to pause and evaluate, so we wanted to bring back a previous episode about how to plan a profitable year. Right now is a good time to look at what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever, as you look at ways to adjust course where needed. 

I’ve included a helpful free workbook with this episode too called, The Profitable Business Planning Workbook, so download that as you listen to the episode since it will help you through those planning stages.

In this episode we talk about…

  • Reviewing the Past Year Before Planning Ahead
  • The 4 Steps to Follow When Planning
  • Setting Your Non-Negotiables for the Upcoming Year
  • What You Should Be Planning Out in Detail and Why
  • The 4 Categories to Focus on Each Month

When planning, you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then begin to set the course for yourself by mapping out how you will get from Point A to Point B!

Tune in to this episode to learn how you can map out an plan a profitable year in your wellness business.

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How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

A major struggle that many health coaches face is how to promote their programs without feeling salesy. One great way to invite people to work with you is through workshops (virtual or in-person).

The good news is that you can build your audience of ideal client subscribers and get more clients with this one simple strategy. In this episode of The Wellness Business Podcast, we’re sharing how workshops can be a highly-effective marketing strategy for the growth of your wellness business.

In this episode we dive into:

  • How to grow your business using workshops without feeling salesy
  • The power of using a niche specific workshop title helps you attract your ideal clients
  • How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients
  • How to position your program as the next possible step after your workshop

Workshops were the main way Karen built her email list when she was a health coach, so we know that this tried and true marketing strategy works. Tune in so you can learn how wellness workshops can set you up for success in your wellness business!

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Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Lead magnets (freebies) are a great way to build your email list with the goal of turning your email subscribers into clients but there is one essential piece to the puzzle that could be missing from your efforts. We’re sharing the common missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you. 

You'll discover:

  • Why it's critical that your free offers directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling 
  • Examples of topics that are and are not in alignment, so you can see if your topic needs some fine tuning
  • The importance of having the perfect title for your free offer
  • What to look for with your own free offers to determine if they need some adjusting, so you get better results.

Tune in to learn how to create irresistible lead magnets that attract your ideal clients AND turn them into paying clients!

EXCITING NEWS!!!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before!  New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

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