Best of: How to Plan a Profitable Year

Best of: How to Plan a Profitable Year

Best Of: How to Plan a Profitable Year

The ½ way point of any year is a great place to pause and evaluate, so we wanted to bring back a previous episode about how to plan a profitable year. Right now is a good time to look at what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever, as you look at ways to adjust course where needed. 

I’ve included a helpful free workbook with this episode too called, The Profitable Business Planning Workbook, so download that as you listen to the episode since it will help you through those planning stages.

In this episode we talk about…

  • Reviewing the Past Year Before Planning Ahead
  • The 4 Steps to Follow When Planning
  • Setting Your Non-Negotiables for the Upcoming Year
  • What You Should Be Planning Out in Detail and Why
  • The 4 Categories to Focus on Each Month

When planning, you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then begin to set the course for yourself by mapping out how you will get from Point A to Point B!

Tune in to this episode to learn how you can map out an plan a profitable year in your wellness business.

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How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

A major struggle that many health coaches face is how to promote their programs without feeling salesy. One great way to invite people to work with you is through workshops (virtual or in-person).

The good news is that you can build your audience of ideal client subscribers and get more clients with this one simple strategy. In this episode of The Wellness Business Podcast, we’re sharing how workshops can be a highly-effective marketing strategy for the growth of your wellness business.

In this episode we dive into:

  • How to grow your business using workshops without feeling salesy
  • The power of using a niche specific workshop title helps you attract your ideal clients
  • How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients
  • How to position your program as the next possible step after your workshop

Workshops were the main way Karen built her email list when she was a health coach, so we know that this tried and true marketing strategy works. Tune in so you can learn how wellness workshops can set you up for success in your wellness business!

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Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Lead magnets (freebies) are a great way to build your email list with the goal of turning your email subscribers into clients but there is one essential piece to the puzzle that could be missing from your efforts. We’re sharing the common missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you. 

You'll discover:

  • Why it's critical that your free offers directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling 
  • Examples of topics that are and are not in alignment, so you can see if your topic needs some fine tuning
  • The importance of having the perfect title for your free offer
  • What to look for with your own free offers to determine if they need some adjusting, so you get better results.

Tune in to learn how to create irresistible lead magnets that attract your ideal clients AND turn them into paying clients!

EXCITING NEWS!!!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before!  New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

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Secrets to Creating a Successful Online Coaching Program, Part 2

Secrets to Creating a Successful Online Coaching Program, Part 2

Secrets to Creating a Successful Online Coaching Program, Part 2

In this second episode of our two-part series about the secrets to creating a successful online coaching program, we’re talking about pricing your programs and options for how to deliver your program to your clients.

We’re diving into what you need to do before you launch your online coaching program for best results so you’re not stuck guessing what your clients really want.

Plus, you’ll get our tips for correctly pricing your program and getting people to sign up (hint: it’s less about the dollar amount and more about people paying for a very specific solution) and our simple solution for delivering your program without the tech bogging you down!

We know many of you want to add some aspect of online coaching to your business either in the very near future or somewhere down the road, so this episode will be perfect!

After listening to this episode, you’ll know:

  • How to price your online coaching program so that it reflects your solution, niche, experience, and length of program (with specific examples!)
  • The best strategies for increasing your program prices
  • How to get lot of testimonials for your online coaching program before you even launch it
  • How to deliver your program in a simple and efficient way so you can focus on delivering great content and coaching instead of worrying about the tech

Tune in so you can learn how to price and deliver your online coaching program!

Plus, be sure to download this free guide: How to Launch a Successful Online Health Coaching Program

This guide covers:

  • How to create a program your audience will LOVE
  • Some of the BEST tech tools and resources to use
  • Key strategies for launching a PROFITABLE program
  • PLUS… Tips for effectively promoting your program even if you DON’T have an email list

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Should you promote your coaching programs  during COVID-19?

Should you promote your coaching programs during COVID-19?

Should you promote your coaching programs during COVID-19?

If you’ve been wondering if you should promote your coaching programs during COVID-19, this episode is for you.   

We’ve been seeing posts about this in our Facebook groups and all over social media, so if you’ve been wondering the same thing,

or you’ve been holding back on making offers, we promise you’re going to get clarity today.

What we’re sharing with you are the top three reasons we believe you should be making consistent offers right now.

  1. People are thinking more about their health now (especially higher risk groups due to diabetes, hypertension, obesity, etc.).
  2. People have extra time on their hands.
  3. You have an opportunity to stand out because many coaches don't want to promote anything during the pandemic.

You’ll hear specific examples of what other people are doing with success and how you can use it for inspirations.

Your messaging and your offer need to be in alignment with what people are dealing with at this moment. If you align your messaging and your offer with something your ideal clients want, they'll be thankful for it. 

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Get Referrals by Creating a WOW Experience for Your Coaching Clients

Get Referrals by Creating a WOW Experience for Your Coaching Clients

Get Referrals by Creating a WOW Experience for Your Coaching Clients

One of the best ways to get referrals is to create a wow experience for your coaching clients. When your clients rave about you to their friends, family and coworkers, you’ll fill your calendar with people who are even more excited to work with you.

Author and online business expert, Pat Flynn, says:

“If you want to business and a brand that can’t be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create.”

We couldn’t agree more, and on this week’s episode of The Wellness Business Podcast, we’re sharing our take on this, including specific examples you can use in your business.

You’ll discover:

  • Real-life examples of some of the WOW experiences we've had in the past year, so you use them as inspiration
  • How you can create a WOW experience for your clients (with little to no cost)
  • Examples of what we did for our health coaching clients to make them feel special
  • Ideas of what you can do for your clients to go above and beyond to delight and surprise them

It doesn’t take a big gesture to stand out, and go the extra mile, but it makes you memorable, and it’s one of the things that prompts people to rave about you.

Tune in to learn how!

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