Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Karen and I love hosting Facebook groups and we’ve been doing it for several years now. It’s a great way to foster a sense of community with your audience and create deeper and more meaningful relationships.  Your group can often be the first step in the customer journey and how people find you.

We know that some coaches are looking for other options for hosting an online community for their paid programs, outside of Facebook, so if that’s you, this episode with our guest expert, Phil Beene, is for you.

In this episode, you’ll discover…

  • Options for online communities that are not on a social media platform
  • Pros and cons of hosting your group off of Facebook
  • The functionality of some of the other community platforms 

If you’ve been looking for another online community platform to engage with and support your clients in your paid programs, be sure to tune in.

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How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How do you start a new Facebook business page that attracts your ideal clients and gets more followers?

If you are just starting out building your Facebook page, you are likely asking yourself this very question. Two coaches recently were recently wondering how to do this, so we decided to cover our answers and perspectives in this episode.

In this episode, you’ll discover:

  • The difference between a FB business page and personal profile page when it comes to promoting your business, (these pages are not created equal)
  • 3 things to consider when posting on Facebook to attract new likes and followers, that will ultimately keep you out of Facebook jail and help you grow more quickly
  • 5 quick tips to quickly get momentum on your new Facebook page

This episode will also help you if you’ve had your Facebook page for a while and you need some ideas about how to attract more of the right people.

Tune in to find out our tips and recommendations to save you time get better results.

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Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Whether you’re a new health coach or a coach who has been at it for a while, but you’re not seeing the growth you want, there are two important factors that are key to successfully marketing your business.

This is a common struggle for many coaches, so if you’re experiencing the same thing, keep reading because this can transform your marketing message and your results.

Here are the two secrets:

  1. Know WHO it is you help and HOW you help them
  2. Identify the main ways you will attract your ideal clients and grow your email list

 

There are thousands and thousands of health coaches out there, and that’s why it’s critical to figure out who YOU specifically want to help because it’s the only way you can stand out in a sea of other health coaches.   

Also, it’s the only way to know how to position your paid programs, so the right people are excited to enroll.  Your goal is not to be a health coach for EVERYONE – you want to become the go-to health coach for a certain group of people, so you are seen as the expert in that certain area.

If your messaging is something like “I help women have more energy, so they can live their best life.” what does that mean?  It’s not tangible or measurable and it’s way too general. Are these women in their 20’s who just had a baby and they’re exhausted? Are these menopausal women who have adrenal fatigue?  Helping women have more energy so they can live their best life isn’t something they are saying to themselves or actively searching for on Google or Facebook. People will pay for a solution to a particular problem, issue, struggle, or goal they want to reach, so the more specific you can be, the better.

NOTE: If you are not addressing a problem and a solution, no matter how great your program is, you are going to struggle to get clients, so this is super important.

Let’s look at another example:I help women with celiac disease transition to a gluten-free diet with ease, so they can feel confident preparing food for themselves and their family without worrying about cross-contamination.”

Or

“I help men with diabetes manage their blood sugar through a whole food diet, so they can enjoy delicious food without feeling deprived.”

And one more…

“I help women lose weight and gain muscle through a ketogenic diet and strength training in 30 minutes or less a day, so they don’t have to spend hours at the gym to get the body they want.”

Do you see the difference in the clarity of the messaging in these 3 examples?

With these examples, there is a specific problem and a solution and the way it’s done. 

I help ________________(who do you help? men/women/moms/entrepreneurs/ people, etc)  ____________________(what is the outcome – what do you help them with), so they can _______________(benefit/desired outcome). 

Jot down the template above and brainstorm some ideas. 

 

This can take some time and we did a 3-part series all about this on The Wellness Business Podcast on episodes 163, 164, and 165, so be sure to check those out. Super helpful with more examples and ideas on figuring out your niche and your messaging. 

So, secret #1 – Know who you help and how, so you can stand out. You want to repel some people and have them think you aren’t for them – because you aren’t for everyone.

If you have Hashimoto’s, are you going to look for a general doctor, or are you doing to look for a specialist?  It’s the same for health coaches.

Secret #2 is to identify the main ways you will attract your ideal clients and grow your email list.

You don’t need to be everywhere.  Pick two platforms where your ideal clients are hanging out and go all in as much as you can.

Video is key – livestreams are best, but recorded video has benefits too if you aren’t ready for live video.

I’m on Facebook and Instagram, so those are my two main platforms.

I do livestreams on my page once a week and I do a longer training in my FB group once a month. That works for me, so do what works for you, so you can be consistent. The more video you do, the more momentum you will build. 

The key is to make sure you include a call to action in the video for people to take a next step such as join your Facebook group, read a blog post on the topic, listen to one of your podcast episodes or sign up for one of your freebies.

You can also get in front of new people by leveraging other people’s audiences by being a guest on podcasts, livestreams, and/or doing guest blog posts. Who do you know in a complementary niche whose audience could benefit from learning from you?  Make a list. Brainstorm.  Be open to ideas and seeking out people.

If you’re a health coach, maybe you know a fitness trainer with a blog or a podcast and you could offer to share tips on something related to how you help your clients.  This gets you in front of a brand-new audience and you have instant social proof since you are the guest on the blog or podcast.

Growing your email list should always be a top priority because the more ideal clients you have who have subscribed to your weekly content, the more people you’ll have enrolling in your paid programs and offers when you open enrollment.

So, there you go…

Two Secrets to Successfully Marketing Your Business as a Health Coach, include: 

  1. Know who it is you help and who you want to attract – your ideal client
  2. Identify the main ways you will attract your ideal clients and grow your email list

Keep it as simple as possible and focus more on the quality of your content rather than worrying about posting every day.  Quality content will get more engagement, shares, and interest in what you have to offer.

You can do this. I'm rooting for you!

Kathleen

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

When you learn how to make quick decisions in your health coaching business, the faster you will move forward and the faster your practice will grow.

What can keep us stuck is the fear of making a mistake, or thinking we have to make the perfect choice. The truth is that there is rarely only one way to get a desired result

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your busines.

In this episode you’ll discover:

  • Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
  • The main reason why holding off on deciding could be sabotaging your success as a coach
  • One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode.

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How to Increase Interest in Your Coaching Programs

How to Increase Interest in Your Coaching Programs

How to Increase Interest in Your Coaching Programs

One great way to increase interest in your coaching programs is to take people behind the scenes of what you’re creating and working on. People love to get a look behind the curtain to see what goes on, and you can use this to your advantage. 

In this episode Karen and I walk you through this simple marketing strategy to share just how easy it is for you to implement in your next promotion to create a buzz.

In this episode you’ll discover:

  • How to create a prelaunch buzz before you open cart to get more people interested in enrolling in your program
  • The differences between launching in the past vs now, and why promoting now is so much easier
  • Behind the scenes options for one-on-one coaching, group programs, and free challenges

If you’ve been looking for simple and free ways to get more people to enroll in your programs, you’ll want to tune in to this episode!

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3 Steps to Streamlining and Scaling Your Online Coaching Practice

3 Steps to Streamlining and Scaling Your Online Coaching Practice

3 Steps to Streamlining and Scaling Your Online Coaching Practice

I have a special guest post for you today from Jen Miller at Practice Better.  The team at Practice Better are experts when it comes to all things client management and communication for your wellness business.  If you are coaching clients online or working towards incorporating online coaching, this article will give you a few helpful tips to ensure a smooth transition, workflow, and scalability.

 

A few months ago, many coaches were faced with the sudden need to transition their practices fully online without much notice or warning. It was time to pivot and take a leap in your business, whether you were ready or not! With that, you may have been in a situation where you had to choose the quick and easy path to support your clients and keep your practice afloat.

For many coaches that unfortunately meant they didn’t have systems in place to fit their workflow and the growth of a virtual business. You were likely able to get online to conduct telehealth sessions fairly painlessly, but what about other aspects of supporting your clients and scaling your practice?

When you think about the journey for not only your client but for you as a coach, there are multiple tools required to make it all happen. From scheduling, communication, and accountability, to sharing resources, recommendations, and documents with clients…there is a lot involved in a virtual coaching practice.

The Problem

If you don’t have a workflow in place that brings this all together, it can result in many challenges for you and your client.

As a coach, you’ll end up spending too much time on the administrative side of your practice, which isn’t sustainable. There will be greater potential for information to start falling through the cracks, and your client’s experience will suffer.

  • When processes aren’t streamlined and structured, it feels less professional for your client
  • The expectations likely aren't as clear for them, and they feel less accountable to the process
  • If your clients don’t have access to the resources provided to them in an organized and easy-access fashion, their engagement will drop off

As a coach, it’s essential to reinforce a consistent structure and system for how you work with your client so they can create a routine. This will allow them to focus on their health journey and ultimately get amazing results, rather than getting distracted by the logistical aspects of working together.

The result is a better client experience, which leads to more referrals (an important part of every health practice!).

So, what do you need to be successful and scale your virtual health practice outside of simply running a telehealth session?

The Solution

Here are three simple strategies to not only ensure a seamless and high-level client experience but also help you streamline your workflow to save you more time and earn more money.

1. Seamlessly schedule and allow your clients to book online

Scheduling might seem like a simple task but can become a manual process that takes up way too much of your time! Perhaps you constantly go back and forth with clients to find suitable time slots or manually send confirmation and reminder emails for every client. This can get exhausting for both the coach and the client.

As well, the chance of information getting missed, or lost in translation is high. Are you in the same time zone as your client? Did you remember to include all of the pertinent information in your confirmation email? Is your client clear on your cancellation and reschedule policies?

We highly recommend using a scheduling tool that helps to streamline this process for you.

These are some key features to look for in a scheduling tool:

  • Automated confirmation, reminder, and cancellation emails to ensure there is no missed information
  • Ability to customize copy in those emails to align with your branding and ensure you can include all of the pertinent information
  • Syncs with your external calendar to eliminate the worry of overlap
  • Allows you to set up multiple service types with variable duration, as well as customize availability slots for those services
  • Integrates with your telehealth service provider to create a seamless experience for you and your clients
  • Has a public booking page feature to allow clients to book with you online

2. Enhance your client communication & accountability

As a health coach, you know that communicating effectively with your client is essential to keeping them accountable and supporting positive outcomes. When you are working together virtually, this becomes even more of a priority since you may not be seeing each other in person.

Accountability is something to keep in mind throughout the whole duration of working with your client virtually. Often clients will come in strong and might be self-motivated, however, this can be lost as time goes on.

How can you mitigate a drop off in engagement and ensure strong communication? Here are some strategies you can use:

  • Utilize a one-on-one or group chat to connect with your client in real-time
  • Send a voice memo or video message to add a personal touch
  • For daily engagement, use a check-in form, or create tasks for clients with due dates and reminders
  • Have your client submit a daily food and mood journal

3. Share your client resources in a streamlined and secure fashion

Sharing resources with your client, whether it be notes and protocols or educational materials, is something that has the potential to quickly become disorganized. Maybe you’re using email to share your notes and protocols, Google Docs to share handouts or worksheets, and Facebook to share links to educational videos. Not only is this confusing for your client but will drain your time when you have to consolidate all of that into their client record.

As you can see, without a streamlined system to share these resources, both you and your clients will suffer.

Here are some key questions to keep in mind when considering how to share resources with your clients:

  • Are the resources you share housed all in one organized place?
  • Can your clients easily come back to all of the valuable content you provide to them and feel they know where to find everything?
  • Are you sharing resources in a secure way that protects your client's information?
  • Do you have the ability to share a large amount of information in a consolidated and streamlined fashion?
  • Can you share the same resources with specific groups of clients at one time?

With Practice Better, all of this is housed in one secure platform. This allows you to take your client through the journey of working together in a completely organized fashion. From scheduling sessions with automated confirmation and reminder emails, to secure real-time communication via chat or voice memo, as well as sharing resources seamlessly. You can even conduct your telehealth sessions and run your online programs all in one system!

As you continue to take your health practice online, it’s important to think not only about what your needs are today, but what your future needs are to be able to run a successful virtual business. What tools and systems do you require, beyond telehealth sessions, to scale and grow?

Jen shared so many great tips and as you can see, streamlining your business will allow you to save time, help more people, and earn more money.. 

If you would like more information about Practice Better, CLICK HERE.  You can start for free with up to 3 one-on-one clients. If you want to use the online coaching features, you’ll want to sign up for the paid version.

**SAVE 30% on your first 4 months with code: KATHLEEN**

Here's to your business success!

Kathleen

 

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