How this Health Coach Booked 40 Discovery Calls in 5 Days

How this Health Coach Booked 40 Discovery Calls in 5 Days

How this Health Coach Booked 40 Discovery Calls in 5 Days​

If you do one-on-one coaching, discovery calls are likely the lifeblood of your business, and the more calls you do, the more clients you will have.

Can you imagine booking 40 calls in only 5 days?  Once we heard about these crazy results from our student, Mona, we knew we had to have her on the podcast to share how she did it.

We know you are going to be blown away and learn a few new strategies you can try too.

On this episode, Mona shares:

  • How she booked 40 calls in 5 days
  • Some of the obstacles she faced and how she overcame them
  • What her business was like a year ago and what it's like now
  • What kind of Facebook ads Mona ran and examples of what she included that made them so effective
  • Her discovery call follow-up reminder strategy that worked like a charm

If you are looking to book more discovery calls, be sure to tune in!

BTW, be sure to grab your spot for our BRAND-NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Karen and I love hosting Facebook groups and we’ve been doing it for several years now. It’s a great way to foster a sense of community with your audience and create deeper and more meaningful relationships.  Your group can often be the first step in the customer journey and how people find you.

We know that some coaches are looking for other options for hosting an online community for their paid programs, outside of Facebook, so if that’s you, this episode with our guest expert, Phil Beene, is for you.

In this episode, you’ll discover…

  • Options for online communities that are not on a social media platform
  • Pros and cons of hosting your group off of Facebook
  • The functionality of some of the other community platforms 

If you’ve been looking for another online community platform to engage with and support your clients in your paid programs, be sure to tune in.

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How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How to Start a New Facebook Business Page that Attracts Your Ideal Clients

How do you start a new Facebook business page that attracts your ideal clients and gets more followers?

If you are just starting out building your Facebook page, you are likely asking yourself this very question. Two coaches recently were recently wondering how to do this, so we decided to cover our answers and perspectives in this episode.

In this episode, you’ll discover:

  • The difference between a FB business page and personal profile page when it comes to promoting your business, (these pages are not created equal)
  • 3 things to consider when posting on Facebook to attract new likes and followers, that will ultimately keep you out of Facebook jail and help you grow more quickly
  • 5 quick tips to quickly get momentum on your new Facebook page

This episode will also help you if you’ve had your Facebook page for a while and you need some ideas about how to attract more of the right people.

Tune in to find out our tips and recommendations to save you time get better results.

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Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Whether you’re a new health coach or a coach who has been at it for a while, but you’re not seeing the growth you want, there are two important factors that are key to successfully marketing your business.

This is a common struggle for many coaches, so if you’re experiencing the same thing, keep reading because this can transform your marketing message and your results.

Here are the two secrets:

  1. Know WHO it is you help and HOW you help them
  2. Identify the main ways you will attract your ideal clients and grow your email list

 

There are thousands and thousands of health coaches out there, and that’s why it’s critical to figure out who YOU specifically want to help because it’s the only way you can stand out in a sea of other health coaches.   

Also, it’s the only way to know how to position your paid programs, so the right people are excited to enroll.  Your goal is not to be a health coach for EVERYONE – you want to become the go-to health coach for a certain group of people, so you are seen as the expert in that certain area.

If your messaging is something like “I help women have more energy, so they can live their best life.” what does that mean?  It’s not tangible or measurable and it’s way too general. Are these women in their 20’s who just had a baby and they’re exhausted? Are these menopausal women who have adrenal fatigue?  Helping women have more energy so they can live their best life isn’t something they are saying to themselves or actively searching for on Google or Facebook. People will pay for a solution to a particular problem, issue, struggle, or goal they want to reach, so the more specific you can be, the better.

NOTE: If you are not addressing a problem and a solution, no matter how great your program is, you are going to struggle to get clients, so this is super important.

Let’s look at another example:I help women with celiac disease transition to a gluten-free diet with ease, so they can feel confident preparing food for themselves and their family without worrying about cross-contamination.”

Or

“I help men with diabetes manage their blood sugar through a whole food diet, so they can enjoy delicious food without feeling deprived.”

And one more…

“I help women lose weight and gain muscle through a ketogenic diet and strength training in 30 minutes or less a day, so they don’t have to spend hours at the gym to get the body they want.”

Do you see the difference in the clarity of the messaging in these 3 examples?

With these examples, there is a specific problem and a solution and the way it’s done. 

I help ________________(who do you help? men/women/moms/entrepreneurs/ people, etc)  ____________________(what is the outcome – what do you help them with), so they can _______________(benefit/desired outcome). 

Jot down the template above and brainstorm some ideas. 

 

This can take some time and we did a 3-part series all about this on The Wellness Business Podcast on episodes 163, 164, and 165, so be sure to check those out. Super helpful with more examples and ideas on figuring out your niche and your messaging. 

So, secret #1 – Know who you help and how, so you can stand out. You want to repel some people and have them think you aren’t for them – because you aren’t for everyone.

If you have Hashimoto’s, are you going to look for a general doctor, or are you doing to look for a specialist?  It’s the same for health coaches.

Secret #2 is to identify the main ways you will attract your ideal clients and grow your email list.

You don’t need to be everywhere.  Pick two platforms where your ideal clients are hanging out and go all in as much as you can.

Video is key – livestreams are best, but recorded video has benefits too if you aren’t ready for live video.

I’m on Facebook and Instagram, so those are my two main platforms.

I do livestreams on my page once a week and I do a longer training in my FB group once a month. That works for me, so do what works for you, so you can be consistent. The more video you do, the more momentum you will build. 

The key is to make sure you include a call to action in the video for people to take a next step such as join your Facebook group, read a blog post on the topic, listen to one of your podcast episodes or sign up for one of your freebies.

You can also get in front of new people by leveraging other people’s audiences by being a guest on podcasts, livestreams, and/or doing guest blog posts. Who do you know in a complementary niche whose audience could benefit from learning from you?  Make a list. Brainstorm.  Be open to ideas and seeking out people.

If you’re a health coach, maybe you know a fitness trainer with a blog or a podcast and you could offer to share tips on something related to how you help your clients.  This gets you in front of a brand-new audience and you have instant social proof since you are the guest on the blog or podcast.

Growing your email list should always be a top priority because the more ideal clients you have who have subscribed to your weekly content, the more people you’ll have enrolling in your paid programs and offers when you open enrollment.

So, there you go…

Two Secrets to Successfully Marketing Your Business as a Health Coach, include: 

  1. Know who it is you help and who you want to attract – your ideal client
  2. Identify the main ways you will attract your ideal clients and grow your email list

Keep it as simple as possible and focus more on the quality of your content rather than worrying about posting every day.  Quality content will get more engagement, shares, and interest in what you have to offer.

You can do this. I'm rooting for you!

Kathleen

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

When you learn how to make quick decisions in your health coaching business, the faster you will move forward and the faster your practice will grow.

What can keep us stuck is the fear of making a mistake, or thinking we have to make the perfect choice. The truth is that there is rarely only one way to get a desired result

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your busines.

In this episode you’ll discover:

  • Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
  • The main reason why holding off on deciding could be sabotaging your success as a coach
  • One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode.

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How to Increase Interest in Your Coaching Programs

How to Increase Interest in Your Coaching Programs

How to Increase Interest in Your Coaching Programs

One great way to increase interest in your coaching programs is to take people behind the scenes of what you’re creating and working on. People love to get a look behind the curtain to see what goes on, and you can use this to your advantage. 

In this episode Karen and I walk you through this simple marketing strategy to share just how easy it is for you to implement in your next promotion to create a buzz.

In this episode you’ll discover:

  • How to create a prelaunch buzz before you open cart to get more people interested in enrolling in your program
  • The differences between launching in the past vs now, and why promoting now is so much easier
  • Behind the scenes options for one-on-one coaching, group programs, and free challenges

If you’ve been looking for simple and free ways to get more people to enroll in your programs, you’ll want to tune in to this episode!

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