3 Secrets to Creating the Perfect Lead Magnet to Grow Your Email List

3 Secrets to Creating the Perfect Lead Magnet to Grow Your Email List

3 Secrets to Creating the Perfect Lead Magnet to Grow Your Email List

If you’ve taken the time to create a lead magnet to grow your email list, you want to get as many new subscribers as possible, right? 

If you have promoted a lead magnet before and the results weren’t what you had hoped, the good news is that there are ways to turn it around.     

In today’s episode we’re walking you through the 3 secrets to creating the perfect lead magnet to attract your ideal clients.

Here’s what you’ll discover:

  • Three secrets to creating a high-converting lead magnet that has new subscribers signing up for your email list every single day
  • The 9 most popular lead magnet delivery formats that are designed to help your new subscribers get more out of your content
  • The 5 key elements to crafting a lead magnet title that guarantees your dream clients will know it’s for them and will have them instantly entering their email address to grab your freebie

If you want to get more leads each month, this is a must-listen episode.

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3 Types of Video to Use to Market Your Wellness Business

3 Types of Video to Use to Market Your Wellness Business

3 Types of Video to Use to Market Your Wellness Business

If you’re building an online wellness business and you want to attract a steady stream of ideal clients, then showing up on video is no longer optional.

If you are new to video, you may be wondering what to include in your videos for marketing your business for the best results. This is what we’re covering this week on the podcast.

In this episode you’ll discover:

  • Why it’s no longer optional for you to embrace video if you’re building an online wellness business
  • The 3 categories every video must fall into to be part of your main marketing strategy for attracting your dream clients
  • What types of videos fall into each category, including examples and topics of how you can get started immediately

If you’d like to start showing up and attracting your ideal clients through video, this is episode is a must listen.

Get a kickstart and boost your video confidence with Karen Pattock’s 10 Day Livestream Video Jumpstart program via the link below.

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Why Your Copy Isn’t Converting

Why Your Copy Isn’t Converting

Why Your Copy Isn’t Converting

If you have ever promoted a free offer, a webinar or a paid program and the results were disappointing, there are 4 common reasons why your copy isn’t converting and we’re diving into them on this episode of the podcast. 

Low conversion rates happen to all of us at some point or another but when you know how to troubleshoot the problem, you’ll see much higher conversion rates. 

In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.

Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.

Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.

Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.

Reason #4: You aren’t addressing and disarming their objections.

Copywriting comes into play with ALL all of your messaging, from your emails and social media posts to your sales pages, landing pages for your free offers, your website, your blog posts and more.

Listen in to learn more about these 4 reasons and find out how you can easily turn it around to get more people taking action.

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How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

We get questions about how we first met and how we started this podcast, so we thought it would be fun to share it all in on the podcast. In this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating an online course for wellness business owners.

We are also celebrating our 200th episode, and we’re giving away PRIZES. Scroll down for the deets, so you can enter to win! 

In this episode, we’re sharing:

  • How we met and our earliest memories of connecting on social media
  • The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
  • The thing we each said YES to that changed the trajectory of both of our businesses
  • What doors opened for us as a result of hosting this podcast

Did someone say PRIZES? 

Yes! Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We’re giving away TEN $20 Amazon gift cards.

Here’s how to get a chance to win:

Step 1.  Leave a rating and review in iTunes (from your mobile device)

Step 2.  Take a screenshot of your review 

Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners 🙂 

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    

Not sure how to leave a review in itunes?  Here’s how: 

  1. Select the ‘Podcasts’ app on your mobile device
  2. Select the “Search” icon on the bottom right corner
  3. In the search bar, type in “The Wellness Business Podcast” and click to open it
  4. Scroll down to ‘Ratings and Reviews’ and just under that, you will see ‘Write a Review’ where you can leave your feedback.

We read and appreciate each and every one of them!

Thanks for helping us celebrate!

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How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

You work hard to put together a great free resource to build authority and grow your email list, and you want to have people signing up for it.  But what do you do when people aren’t opting in for your free offer like you thought they would?

If you’re having this issue right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on. 

There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:

1. Is it for a specific niche?

2. What problem does it solve?

3. How are people finding out about it?

You’ll also learn the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.

If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.

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Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Next to your social media profiles, your website is one of the first things your ideal clients will see, so getting your brand messaging right is critical.

You only have a few short seconds to grab people’s attention and have them determine if they want to learn more or click away. If your brand messaging isn’t clear on your website, your visitors won’t take the next step with you.

We decided to bring back this popular episode so you can make sure your website brand message is attracting your ideal clients rather than turning them away.

In this episode, you’ll learn:

  • Why it is so important to have the right brand message on your website
  • The 2 main problems in brand messaging that we found in 95% of the websites we audited
  • A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

On this episode, we’re giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.

Tune in so you can learn what changes you may want to make.

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