How to Increase New Email Subscribers Each Month

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Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

by Kathleen LeGrys | Jun 19, 2023

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

If you have created a free resource to grow your email list and it’s not getting the number of leads you had hoped for, or you’re getting ready to create a brand-new free offer, it’s important to know the 5 vital elements needed for a high-converting freebie. This week on The Wellness Business Podcast we’re sharing the 5 elements you need to know, so you can attract more of your ideal clients and grow an email list full of quality leads.

In this episode you’ll discover…

The 4 ‘sweet-spot’ details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients
The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format
Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program

One of the lessons we teach inside the Wellness Business Accelerator program is called – Create the Perfect Lead Magnet & Landing Page to Attract Your Ideal Clients. Many of our students think they have a pretty good freebie already, but quite often once they go through the lesson, they can make it even better by focusing on the ideal client they want to attract. That’s the beauty of having two experienced coaches working side-by-side with you through this program.

In fact, here’s what one coach had to say after completing this lesson and implementing the process we teach:

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Once we help coaches improve the positioning and messaging of their lead magnet, their email list quickly starts to grow with all of the right type of potential clients, which become warm leads.

We will be opening the doors to the Wellness Business Accelerator again this fall, and you can be among the first to be notified by joining the VIP waitlist here.

First, it’s important to point out that any free offer or lead magnet creation needs to have a sweet spot and that sweet spot starts at the intersection of these 3 specific details.

Grabbing the attention of the right people so they will immediately say yes this is for me, or no this is not for me.
Includes information that is perceived as valuable – meaning that it is promising a specific outcome so they know exactly what they are signing up for and what they can expect when they subscribe, rather than a general health topic that could be appropriate for almost anyone.
Gives next step action items to move the subscriber forward – so you don’t leave them hanging wondering what’s the next step to get more information or how they can work with you.

Creating a compelling lead magnet that addresses a specific problem or provides valuable information to your target audience is a big part of running a successful coaching business. You absolutely need a way of building an email list of ideal customer subscribers and when the people on your email list are a perfect fit for your program you’ll find it much easier to enroll them into your program whenever you are launching.

Your lead magnet could be in the form of an PDF guide, a cheat sheet, a checklist, a template, a video tutorial, a mini-course, or any other form of digital content. As long as it’s considered a helpful piece of content, no matter which format you choose, you’ll be building your email list with the right people.

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies
Here are the 5 vital elements that every high-converting freebie must have.

1. Compelling Title – This means that the title is niche specific and grabs the attention of your dream client. For example:

Not specific: 5 Foods Every Woman Over 50 Should Eat

That title is pretty generic. Other than it’s for women over 50 it really doesn’t give much information who it’s for or who it will help

Instead, if the title was: 5 Foods Women Over 50 Need to Eat Daily to Prevent Hot Flashes & Reduce Belly Bloat, you know exactly who it’s designed to help.

This title is a lot more specific and an easy “yes, that’s for me”, or “no, that’s not for me” scenario as you promote the freebie on social media.

2. Bio at the end

We’ve noticed that coaches often want to make their bio the first thing their new subscriber sees as they go through the new resource they just got access to. Here’s the deal, your new subscriber is more interested in the content you promised them than they are your credentials and personal story. There is a time and place for that information which is at the very end of the freebie on the last page.

The bio should include a little information about you, 2-3 short paragraphs, along with a call to action and a headshot of you,. In this case the call to action could include a recommendation about how to implement what they’ve learned in the freebie as well as next steps to get to know you better, such as follow me on social, join my FB group, or visit my website for more great info.

3. Education/Information (but not too much) – Think of your freebie as a way to educate or inspire with practical solutions, actionable steps, or insights that they can implement to achieve their goals or overcome challenges, however, it’s important not to give so much information that they feel like they are good to go and don’t need to know anything else or the information feel overwhelming.

As you create your lead magnet, a good rule of thumb is to keep asking yourself this question about each piece of information you include, “Does my new subscriber really need to know this information to have success with this resource?”

A great example of this, and one we’ve seen many times, is that coaches want to give way too much background information and then it feels like a science lesson vs. helpful and informative. Your new subscriber wants the crib notes version or the shortcut to get results. Only share what they need to get a quick win vs. all the background info. They aren’t the coach, you are, and they don’t need all the details.

4. Something easy to implement so they feel like they are making progress

This step is really important in the overall scope of your new subscriber feeling like this resource is valuable. Of course, they are going to want to take action or implement something to see if what you teach works so include a small step that they can take to get a small result. You’re not trying to fix the big problem with this one resource, rather giving them hope about what’s possible for them.

5. Next steps to work with you – discovery call or link to paid program

Some of your new subscribers will be satisfied with the information that they just received and take the slow approach to implementation. Then there will be other subscribers that are excited, inspired, and ready to take action so it’s up to you to be specific as to their next step as we mentioned before.

It’s perfectly reasonable to include a link to your paid program so they can check it out or better yet, give instructions about how to book a discovery call with you so you can have a personalized conversation with them. There will absolutely be people that want to discuss your program and your coaching services with you and will book a call with you immediately.

Save this post and refer back to it when you are ready to create your own irresistible free offer and let me know how it goes!

Resources and Links mentioned on the show:

Link for WBA waitlist

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How to Increase New Email Subscribers Each Month

by Kathleen LeGrys | Mar 21, 2023

How to Increase New Email Subscribers Each Month

Growing your email list is something you probably already know is important, but you may not realize that the size and quality of your email list is directly tied to the profitability of your business. That’s because most of the people who enroll in your programs will do so as a result of your emails and not directly from social media. That doesn’t mean you won’t get ANY clients from social media, but when it comes to sales, email is where a lot more transactions will happen. Even if you do a lot of in-person networking, growing your email list and staying in touch with your subscribers really isn’t optional if you want to get new clients on a regular basis.

After creating an awesome freebie or lead magnet, you want to get as many subscribers from it as possible, but you may be wondering HOW to do it.

Today, we’re sharing how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem.

Before we share how to grow your email list each month, we need to touch on something first because getting new subscribers from your free offer isn’t just about promoting it on social media – it goes back to the free offer itself.

Whether it’s a PDF guide, a video or something else, your freebie needs to do a few things, including:

Solve part of a problem you know your ideal client has
Lead to the next step in the customer journey, such as joining your coaching program or booking a discovery call
It also needs to have a compelling title, so when your dream clients see it, they think “I have to have that” and they sign up for it.

Let’s dive into how to promote your freebie to get more subscribers.

1. The first thing that’s important to do with your email list-building strategy is to share about it in different mediums on social media. It’s easy to think you should just share it once after you create it, but it takes repetition, and it takes people seeing it more than once before they take action. This is a big mistake that is commonly made, and it means your followers only have one chance to sign up for it.

Here’s one example of what this could look like:

Week 1 – Share a static post about it on Facebook and Instagram

Week 2 – Do a Reel or other video of your choice such as a livestream

Week 3 – Post about it in your Facebook group

Week 4 – Write and share a blog post on a topic related to the free resource and include the link where people can get it, and then share your blog post on social media

There are more ways you can promote your free offer, but these 4 are a good place to start. Each format will allow you to reach different people. After month 1, be sure to include different email list building strategies each month – twice a month in different formats. Kathleen and I pick our top freebie and we promote it over and over again each month. We always include one of our freebies in our FB groups, so new members can get on our email list too. Keep in mind that you are probably getting followers each month, so you want to make sure they know about it too.

2. Include who the free resource is for and how it will help them.

Even though this is a free resource, you still have to “sell” it. Everyone is protective of their email address, so it has to be something really good, that your audience thinks will help them.

Here’s what you want to include in your posts and videos when you are promoting your freebie:

Who the free resource is for
How it will help them – what problem it will help them solve
How they can get it

Here is an example for a post for a guide called “5 Secrets to Eating Gluten Free While Traveling.”

Your post could say something like this:

Traveling when you’re on a gluten free diet can be challenging, right? You don’t want to be stuck at the airport or on the road without any good food options you trust.

I know what a struggle this can be and that’s why I have put together this FREE guide that shares 5 Secrets to Eating Gluten Free While Traveling.

Download your free copy here: [url to landing page here]

Discover my top insider tips for travel-friendly snacks and food to take with you on the go, plus recommended apps to use once you reach your destination, so you’re never left wondering where to find food you can eat.

So, you address the problem you know they have, and how your guide will help them, and then the link so they can get it. When you explain it in an easy-to-understand way, you’ll have more people opting in for it.

The two most common reasons why coaches aren’t growing their email list more each month is that they aren’t sharing about their freebie often enough (in different ways) and the benefits aren’t really clear. When people see your post and/or they click the link to the landing page where they learn more, it has to be very clear who it’s for and what the benefit it. If people are confused or unsure, they don’t take the next step.

When you incorporate these strategies, you will be pleasantly surprised at how many new subscribes you’ll be welcoming each month.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Successfully Reconnect with a Neglected Email List

by Kathleen LeGrys | Jan 23, 2023

How to Successfully Reconnect with a Neglected Email List

If you have ever had to take a break from emailing your subscribers, you know it can feel tricky to know how to get back to it.

Do you say something to explain your absence, or do you just jump back in like nothing happened?

If you’ve ever been in this situation, it can feel like a bit of a quandary, right? This has happened to me too, so I totally get it. Life happens and overwhelm can happen too, especially when you are juggling life and a business. It’s okay, so don’t beat yourself up about it – we have a plan for you.

This week, on The Wellness Business Podcast, we’re sharing 3 great options for successfully reconnecting with a neglected email list.

As with many things in your business, there isn’t one right answer so if you find yourself in a similar situation, we want to offer three options to successfully reconnect with a neglected email list. We love all three of these options so choose the one that feels right to you.

#1 – The ‘like I never left’ option

Basically, for this option you pick up where you left off like you were never gone and don’t even mention your recent absence.

This is exactly what Marie Forleo has mentioned. In other words, don’t make a big deal about it and don’t bring attention to it because in all likelihood your email list subscribers never really noticed you were gone because they have been so busy themselves. Just pick up right where you left off with the same type and style of content you were sending before.

#2 – The ‘explanation and inspiration’ option

For this option you jump back in with a bang by explaining where you’ve been, what you’ve been up to, and also add an inspiring message to sum up what you’ve learned.

If your absence was for a reason that brought a lesson or season of growth into your life then by all means share it with your email list in the form of an inspirational message.

I think we can all agree that unforeseen challenges in our lives can often lead to the biggest breakthroughs and growth so sharing them with others can be exactly the conversation that will bring them closer to you.

We love the idea of authenticity in this situation. Of course, you have to feel okay about sharing what you’ve been through. If you feel uneasy about doing so then this isn’t the right option for you.

#3: The ‘exciting news’ option

This one is all about you making an announcement or share something exciting you’ve been working on. It can also include a valuable piece of information that will resonate with them.

This is the granddaddy of return announcement emails because it means that you will likely be quickly following up with a promotion or additional information that keeps the ball rolling. That will require additional planning and work ahead of time.

If you’ve been away working on a project then jumping back in with announcing what that is would be a great way to build momentum and get your new project off the ground.

Your email announcement message could be something like…

I know I’ve been missing from your inbox lately but that’s because I’ve been putting all my time and energy into a very special project that I think you’re going to love.

At that point, go on to tell them about your special project or announcement.

The bottom line is please to not stress over it and just jump back in as soon as you can with valuable tips or information you know your subscribers will appreciate.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Ways to Market Your Health Coaching Business

by Kathleen LeGrys | Oct 17, 2022

5 Ways to Market Your Health Coaching Business

You finished your health coach training program and now a big question on your mind is likely “How do I market my business?” As you can probably imagine, that’s not something we can answer in just a sentence or two because there are many options, so it depends on where you want to focus your effort, how much time you have, what you can outsource and what your end goal is.

Today, we are covering 5 ways to market your health coaching business, and before we cover the 5 strategies, it goes without saying that you must first be clear on who your ideal client is – your niche, so your marketing and your messaging is reaching the right people. You want people to know right away if you are for them or not. You don’t need a build a huge audience, you just need to build an audience of people who want what YOU are offering.

If you are still working on narrowing down your niche, be sure to check out episode 265 where we covered 3 Simple Steps to Validate Your Niche Marketing Message.

Let’s start with strategy #1 – Publish content on a regular basis.

Share your content on social media and email. The most effective form of content is video because it helps people get to know you much quicker than just static posts. Not all of your posts have to be video, but you want to include it as part of your strategy. Short form video such as Reels are good for reaching more people and allowing others to find you when you use trending music and hashtags. Pick 1-2 social media platforms and go all in rather than dabbling in a few and not being consistent.

Other forms of content are good too such as blogs and podcasts.

TIP: Focus on the forms of content you have time for right now and that you will enjoy the most. The most important part of the success of your content is being consistent, so make a plan you can stick with on a regular basis- whatever that looks like for you.

TIP #2 – Repurpose your content – you can use your blog content for part of your emails and vice versa. One topic can be broken up in several ways to have at least one week of content. One example of this would be this podcast; we share a topic on the show each week, and we also use it as our email topic and content for social media posts, stories and Reels.

2. Have an opt-in on your website to collect email addresses.

Growing your email list will be one of the most important things you do for your business and it will also be a key indicator in the profitability of your business. When you’re feeling discouraged about your reach on social media and/or the algorithm changes again, you are still in control of your email list and no one can take that away from you. Even if your email open rate is 20%, that is still much higher than your reach on social media.

We recommend you have your opt-in showing on your home page, and also use a pop-up opt-in if possible. A pop-up opt-in is where your free offer pops up after people are on your website for a certain amount of time. At a minimum, be sure to have your free offer on your home page towards the top, so visitors see it as soon as they land on your page.

If you don’t have a website yet, that’s okay. You can still promote your freebies on social media to grow your email list. You can use something like MailerLite where the free version includes email management for up to 1,000 subscribers as well as landing page templates for your freebies and sales pages. Having a website is not a must as you get started, so don’t let that hold you back.

3. Email your subscribers weekly, if possible, so you stay top of mind.

You may know this is a good idea, but you might be wondering what your emails be about. Email topics can be taken from your social media posts, and it can also come from questions you get from clients or prospects, what myths you want to bust or common misconceptions about your area of expertise are some ideas to consider.

Most people will not be ready to work with you when they first get your freebie or follow up sequence, so this is why keeping top of mind is so important. If people opt in for your free offer and they don’t hear from you for 2-3 months, when they do get an email from you, they are likely to unsubscribe because they don’t remember who you are. Focus on sharing helpful tips and information your ideal clients will appreciate and possibly share with others.

4. Host a Facebook group or other online community.

One of my zones of genius and favorite topics to talk about is Facebook groups, and that’s because you get to build a community around your area of expertise. A FB group is different than a FB business page because your group is where people will gather, hang out and interact with other people – they aren’t doing that one business pages. Your group is also where people get to know you, and you get to know them and find out more about what they want and where they struggle. This is important for your marketing and for ideas for your content – for your free content as well as ideas for your coaching programs and other offers. Some ideas for this podcast come from questions in the groups that Karen and I host. They sometimes also give us ideas for webinar topics and other offers. When you can find out where your ideal clients struggle the most and you find out more about their Why – that’s priceless.

If you want to host your own Facebook group but you aren’t sure how to run one, and how to get your ideal clients to join, my Group Accelerator mini course, walks you through everything you need to know, step by step. You’ll learn how to grow a highly engaged group that turns members into clients, and the mini course is still 50% off right now.

5. Be a guest on podcasts

One of the best ways to grow your audience and your following is to leverage other people’s audiences, and podcasting is one great example of this. We did an entire episode all about how to get booked on podcasts, including how to research podcasts for possible guest opportunities, and we’ll link to that in the show notes. It was back on episode 89. If you set a goal to get on one podcast a month, you would be amazed at the growth of your business in a few short months. Plus, it allows you to make new connections with the hosts and you never know what opportunities can come from that. Sometimes, another podcast host will hear your interview and they may reach out to have you on their show too.

Before that imposter syndrome creeps up, just know that you don’t have to know everything to be a podcast guest – just focus on that topics you are most passionate about and feel the most comfortable talking about. Of course, you want the topics to be related to your niche, but you can be newer at what you do and still be a great guest who can share helpful information.

Here is a recap of 5 ways to market your health coaching business:

1. Publish content on a regular basis – blog, video and/or podcast.

2. Have an opt-in on your website to collect email addresses – home page and pop-up).

3. Email your subscribers weekly, if possible so you stay top of mind.

4. Host a FB group or other online community.

5. Be a guest on podcasts

Where can you begin? Don’t let this overwhelm you; start with one thing for now and do that until you can add something else. Maybe you aren’t able to outsource anything at the moment, and that’s okay too. When you are able to, hire a virtual assistant or social media manager who can take some of these tasks off your plate. A virtual assistant can even help research potential podcasts for you to be on.

We can’t wait to hear where you are in the process and what you might be able to add.

Resources and Links mentioned on the show:

Group Accelerator 50 % OFF

Episode 89 – Insider Secrets to Getting Booked on Podcasts

Episode 265 – 3 Simple Steps to Validate Your Niche Marketing Message

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How to Come Up with the Perfect Free Offer Title to Grow Your Email List

by Kathleen LeGrys | Sep 26, 2022

How to Come Up with the Perfect Free Offer Title to Grow Your Email List

If you want to grow an email list full of ideal client subscribers, having an irresistible free resource is critical, and it all starts with the title of your freebie because you want it to grab the attention of the people you want to attract.

Truth be told – the title will be the biggest determining factor in the number of people who opt in for it. No pressure, right?

Today, we are going to help you come up with the perfect lead magnet topic and title, and we’ll share a few examples, to get the creative juices flowing a bit.

These 3 tips will apply no matter what type of lead magnet you are creating – it could be PDF guide, a checklist, a webinar or a video series.

1. Pick a topic that is relevant to your niche.

Who do you help and what result do you help them get? If you are still working on this, we recommend listening to episode 216 of the podcast where we covered 3 Simple Steps to Nailing Your Niche as a Health Coach. Your freebie should cover a problem or pain point your ideal clients have and want solved. You can address a common question you get, a common myth you want to bust or a struggle your clients have. What comes to mind for you? Do you see topics covered on social media and you want to put your own spin on it or come at it from a different angle perhaps? Brainstorm and make a list and see what ideas come up.

2. The title must be clear, easy to understand and have your ideal clients thinking “I need that!” because they can tell it will help them with the particular problem they have right now.

You may be thinking – but my program covers 10-12 different topics – that’s okay – pick one that you think will appeal to most of your ideal clients. Remember, everything is a test, so you are going to experiment a bit to see what resonates with your audience.

3. The title needs to be SPECIFIC and important to your audience.

As we covered in #1, the topic needs to be relevant to your niche, and the title does too because the title is what will either draw people in to learn more or have them click away because it’s either not clear what it’s about, how it will help them, or they feel it’s not relevant to them. The title also needs to convey a benefit they will receive after they consume it. Titles that are general and generic will not convert, so taking the time to come up with a title that will grab attention and have people happy to give you their email address is well worth it when you see your email list growing week after week.

Here are a few examples of high-converting lead magnet titles

A Beginners Guide to Intermittent Fasting
10 Hormone-Balancing Snacks You Can Take with You on the Go
10 Foods to Avoid if You Have IBS
5 Secrets to Balancing Blood Sugar While Still Enjoying Your Favorite Foods

What these examples have in common is that they are very specific to a niche and they cover a specific topic, and that’s exactly what you want to do.

One super cool free online tool you can use is called blog title generator and you can use it for blog post title ideas and for other things too like your freebies. You can find it at blogtitlegenerator.com.

I was playing around with that site and I entered “Intermittent Fasting” and here are just a couple of the title ideas that came up:

Why Most Intermittent Fasting Fails.
3 Intermittent Fasting Secrets You Never Knew.

Blog Title Generator can give you some ideas you hadn’t considered, and it may even help you come up with the details for your topic.

Keep in mind that your free resource is still a type of offer so, even though people aren’t paying for it, you still have to “sell it” as far as including how it will help them in some way. What benefits will they receive when they download or access your guide or video?

If you still need more help, be sure to check out the lesson we have on this in the Wellness Business Accelerator that will help you come up with an irresistible free offer your audience will love and appreciate.

Resources and Links mentioned on the show:

Episode 216 – 3 Simple Steps to Nailing Your Niche as a Health Coach

Blog title generator website

Wellness Business Accelerator Lesson Library

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