How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

A major struggle that many health coaches face is how to promote their programs without feeling salesy. One great way to invite people to work with you is through workshops (virtual or in-person).

The good news is that you can build your audience of ideal client subscribers and get more clients with this one simple strategy. In this episode of The Wellness Business Podcast, we’re sharing how workshops can be a highly-effective marketing strategy for the growth of your wellness business.

In this episode we dive into:

  • How to grow your business using workshops without feeling salesy
  • The power of using a niche specific workshop title helps you attract your ideal clients
  • How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients
  • How to position your program as the next possible step after your workshop

Workshops were the main way Karen built her email list when she was a health coach, so we know that this tried and true marketing strategy works. Tune in so you can learn how wellness workshops can set you up for success in your wellness business!

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Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Lead magnets (freebies) are a great way to build your email list with the goal of turning your email subscribers into clients but there is one essential piece to the puzzle that could be missing from your efforts. We’re sharing the common missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you. 

You'll discover:

  • Why it's critical that your free offers directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling 
  • Examples of topics that are and are not in alignment, so you can see if your topic needs some fine tuning
  • The importance of having the perfect title for your free offer
  • What to look for with your own free offers to determine if they need some adjusting, so you get better results.

Tune in to learn how to create irresistible lead magnets that attract your ideal clients AND turn them into paying clients!

EXCITING NEWS!!!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before!  New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

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How to Promote Your Free Offer to Grow Your Email List

How to Promote Your Free Offer to Grow Your Email List

How to Promote Your Free Offer to Grow Your Email List

You probably understand the importance of building an email list of full of prospective clients, but it may be confusing to know exactly how to promote your free off to grow your email list (without paying for ads).

In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll have quick, actionable strategies for email list growth.

In this episode, you’ll discover:

  • How to promote your free offer with social media posts
  • The power of using calls-to-action in your blog posts that go to your free offer
  • How to use your Facebook group to promote your freebie (including 5 places you can promote your free offer within your group!)
  • Using Instagram stories and Facebook lives to reach more people and build your list
  • Plus, a super awesome bonus tip on how to leverage other people’s audiences through collaborations to get in front of new people

Building your email list takes time and it also takes showing up consistently. When you use these strategies each week, you’re going to start seeing results and the momentum really starts to build.

Resources and Links mentioned on the show:

The Wellness Business Insider's Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

If there was one strategy most wellness business owners may not realize is important (and skip over), it’s how to plan your customer journey to improve client attraction.  That means mapping out how your potential clients will go from not knowing anything about you to connecting with you to eventually becoming a client.

In this episode, we are covering what a customer journey is and how it will help generate more sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps you can take to implement these strategies in your business.

After listening to this episode, you’ll know:

  • What a customer journey is and how it increases sales in your wellness business
  • How you use a customer journey to grow your email list and convert those people into paying clients at a much quicker rate
  • The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club
  • The 5 steps every customer journey must include to be effective
  • The two ways that you can use the customer journey process to help your clients see better results

Whether you’re just getting started or you are a seasoned health coach, after listening to this episode you’ll be crystal clear on what a customer journey is and the role it plays in making your business profitable.

If you’re interested in learning more about developing your customer journey and access to our new 4 Core Pillars of a Profitable Wellness Business, be sure to join our waitlist to be notified when the doors to the Wellness Business Insider’s Club reopen in February, 2020

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What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

What's Really Sabotaging Your Success as a Health Coach

If you’re struggling to grow your wellness business, this episode will be very enlightening because we’re talking about what’s really sabotaging your success as a health coach right now, and it’s probably not what you think. 

The #1 thing that’s sabotaging your success may surprise you because it’s likely that you aren’t focusing on the RIGHT things, and due to fear, you aren’t making decisions and taking bold action consistently.  We see this all the time, so if this is where you are right now, you are not alone. This also isn’t exclusive to wellness business owners – it’s really the case for so many business owners from all industries.

When there are so many things we could be doing, it can be confusing to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard and intimidating. Having a clear and intentional strategy for attracting clients and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.

In this episode, you’ll discover:

  • What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
  • Our step-by-step process for making the best decisions in our business and figuring out what to focus on
  • Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, be sure to tune in.

Want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business?

Download this BRAND-NEW free guide, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

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Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

If you’ve done any webinars yet, or if you plan to do them, you know there are a lot of moving parts, so in this episode I’m giving you a behind-the-scenes look of my recent webinar launch in hopes that it will help you.

Not everything went as planned or as expected, so you’ll be able to find out what went well, and what didn’t go well, so you can apply these lessons to your next webinar (or program) launch.

I’m sharing:

  • How I filled my webinar (what promotion strategies I used) with over 700 registrants
  • How long I promoted it and how many emails were sent
  • Results from the webinar
  • What did not go nearly as well as planned
  • What valuable lessons I learned for next time
  • How my Facebook ads went and who I targeted
  • What lesson I almost learned the hard way (that would have cut my sales in half)

Hit play to learn all about the good, the bad, and the ugly of my recent webinar launch!

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