How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

We get questions about how we first met and how we started this podcast, so we thought it would be fun to share it all in on the podcast. In this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating an online course for wellness business owners.

We are also celebrating our 200th episode, and we’re giving away PRIZES. Scroll down for the deets, so you can enter to win! 

In this episode, we’re sharing:

  • How we met and our earliest memories of connecting on social media
  • The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
  • The thing we each said YES to that changed the trajectory of both of our businesses
  • What doors opened for us as a result of hosting this podcast

Did someone say PRIZES? 

Yes! Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We're giving away TEN $20 Amazon gift cards.

Here's how to get a chance to win:

Step 1.  Leave a rating and review in iTunes (from your mobile device)

Step 2.  Take a screenshot of your review 

Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners 🙂 

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    

Not sure how to leave a review in itunes?  Here’s how: 

  1. Select the ‘Podcasts’ app on your mobile device
  2. Select the “Search” icon on the bottom right corner
  3. In the search bar, type in “The Wellness Business Podcast” and click to open it
  4. Scroll down to ‘Ratings and Reviews’ and just under that, you will see ‘Write a Review’ where you can leave your feedback.

We read and appreciate each and every one of them!

Thanks for helping us celebrate!

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How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

You work hard to put together a great free resource to build authority and grow your email list, and you want to have people signing up for it.  But what do you do when people aren’t opting in for your free offer like you thought they would?

If you’re having this issue right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on. 

There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:

1. Is it for a specific niche?

2. What problem does it solve?

3. How are people finding out about it?

You’ll also learn the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.

If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.

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Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Next to your social media profiles, your website is one of the first things your ideal clients will see, so getting your brand messaging right is critical.

You only have a few short seconds to grab people’s attention and have them determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step with you.

We decided to bring back this popular episode so you can make sure your website brand message is attracting your ideal clients rather than turning them away.

In this episode, you'll learn:

  • Why it is so important to have the right brand message on your website
  • The 2 main problems in brand messaging that we found in 95% of the websites we audited
  • A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.

Tune in so you can learn what changes you may want to make.

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Ask Us Anything

Ask Us Anything

Ask Us Anything

One of our favorite podcast formats is Ask Us Anything because we get to respond to your specific questions.

One of these questions is likely on your mind too, so we think you’ll find this episode very helpful.

Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have some good scoop for you.

Here’s what we’re covering on this episode:

  • The best time to post in your Facebook group.
  • When you post your lead magnet, where should you lead people as a next step?
  • When you do a challenge, should you do it for free or charge for it? If you charge for it, what is a good price range?

Tune in to hear the answers and let us know if you have have any questions.

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My Process for Troubleshooting a Poorly Performing Facebook Ad

My Process for Troubleshooting a Poorly Performing Facebook Ad

My Process for Troubleshooting a Poorly Performing Facebook Ad

When one of my Facebook ads didn’t work as well as I had expected, I needed to do some troubleshooting to figure out what was wrong. In this episode, I’m sharing what type of ad I was running, what went wrong, and what changes I made.

If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.

I’m in the hot seat to share:

  • What type of ad I was running and how I knew it wasn't working
  • My typical ad budget and conversion costs
  • Even though my lead cost was great, conversions to sales were low
  • What actions I took to correct the problem
  • Stats to be aware of when you run your ads

Facebook ads are an experiment and there are going to be ads that do well and some that don't do well at all. In this episode, we’re sharing what to look for when your ads are not performing well and how to course correct.

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How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

A major struggle that many health coaches face is how to promote their programs without feeling salesy. One great way to invite people to work with you is through workshops (virtual or in-person).

The good news is that you can build your audience of ideal client subscribers and get more clients with this one simple strategy. In this episode of The Wellness Business Podcast, we’re sharing how workshops can be a highly-effective marketing strategy for the growth of your wellness business.

In this episode we dive into:

  • How to grow your business using workshops without feeling salesy
  • The power of using a niche specific workshop title helps you attract your ideal clients
  • How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients
  • How to position your program as the next possible step after your workshop

Workshops were the main way Karen built her email list when she was a health coach, so we know that this tried and true marketing strategy works. Tune in so you can learn how wellness workshops can set you up for success in your wellness business!

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