Ask Us Anything

Ask Us Anything

Ask Us Anything

One of our favorite podcast formats is Ask Us Anything because we get to respond to your specific questions.

One of these questions is likely on your mind too, so we think you’ll find this episode very helpful.

Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have some good scoop for you.

Here’s what we’re covering on this episode:

  • The best time to post in your Facebook group.
  • When you post your lead magnet, where should you lead people as a next step?
  • When you do a challenge, should you do it for free or charge for it? If you charge for it, what is a good price range?

Tune in to hear the answers and let us know if you have have any questions.

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Some of Our Favorite Online Business Tools

Some of Our Favorite Online Business Tools

Some of Our Favorite Online Business Tools

As a new health coach, it can be hard to know what online tools to invest in, which free options are good enough, and where you should spend your limited resources.

In this episode of The Wellness Business Podcast, we’re sharing what tools we can’t live without that make our businesses run smoothly, plus recommendations for what we would do differently if we were starting over.

You’ll discover:

  • The main tools and online software that K&K can't live without to run their businesses
  • Their top recommendations for new wellness business owners who are just getting started
  • Simple advice for hiring your first virtual assistant, (when, why, and how)

Figuring out which online tools you should learn and invest in for your business isn’t always easy, so if you’ve wondered about which tools we love and use, then this is the episode for you!

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Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Lead magnets (freebies) are a great way to build your email list with the goal of turning your email subscribers into clients but there is one essential piece to the puzzle that could be missing from your efforts. We’re sharing the common missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you. 

You'll discover:

  • Why it's critical that your free offers directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling 
  • Examples of topics that are and are not in alignment, so you can see if your topic needs some fine tuning
  • The importance of having the perfect title for your free offer
  • What to look for with your own free offers to determine if they need some adjusting, so you get better results.

Tune in to learn how to create irresistible lead magnets that attract your ideal clients AND turn them into paying clients!

EXCITING NEWS!!!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before!  New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

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How to Promote Your Free Offer to Grow Your Email List

How to Promote Your Free Offer to Grow Your Email List

How to Promote Your Free Offer to Grow Your Email List

You probably understand the importance of building an email list of full of prospective clients, but it may be confusing to know exactly how to promote your free off to grow your email list (without paying for ads).

In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll have quick, actionable strategies for email list growth.

In this episode, you’ll discover:

  • How to promote your free offer with social media posts
  • The power of using calls-to-action in your blog posts that go to your free offer
  • How to use your Facebook group to promote your freebie (including 5 places you can promote your free offer within your group!)
  • Using Instagram stories and Facebook lives to reach more people and build your list
  • Plus, a super awesome bonus tip on how to leverage other people’s audiences through collaborations to get in front of new people

Building your email list takes time and it also takes showing up consistently. When you use these strategies each week, you’re going to start seeing results and the momentum really starts to build.

Resources and Links mentioned on the show:

The Wellness Business Insider's Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

If there was one strategy most wellness business owners may not realize is important (and skip over), it’s how to plan your customer journey to improve client attraction.  That means mapping out how your potential clients will go from not knowing anything about you to connecting with you to eventually becoming a client.

In this episode, we are covering what a customer journey is and how it will help generate more sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps you can take to implement these strategies in your business.

After listening to this episode, you’ll know:

  • What a customer journey is and how it increases sales in your wellness business
  • How you use a customer journey to grow your email list and convert those people into paying clients at a much quicker rate
  • The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club
  • The 5 steps every customer journey must include to be effective
  • The two ways that you can use the customer journey process to help your clients see better results

Whether you’re just getting started or you are a seasoned health coach, after listening to this episode you’ll be crystal clear on what a customer journey is and the role it plays in making your business profitable.

If you’re interested in learning more about developing your customer journey and access to our new 4 Core Pillars of a Profitable Wellness Business, be sure to join our waitlist to be notified when the doors to the Wellness Business Insider’s Club reopen in February, 2020

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How To Attract Clients with Your Story

How To Attract Clients with Your Story

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them.  This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don't sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.”  He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore.  Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

  • Why you need to nail your story brand to attract your ideal clients
  • Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework, including…
    • Principle #1: A Character
    • Principle #2: Has a Problem
    • Principle #3: And Meets a Guide
    • Principle #4: Who Gives Them a Plan
    • Principle #5: And Calls Them to Action
    • Principle #6: That Helps Them to Avoid Failure
    • Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

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