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455 Spam Trigger Words to Avoid in 2019

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How To Increase Email Deliverability

by Kathleen LeGrys | Sep 2, 2019

How to Increase Email Deliverability

Email is still one of the most effective ways to market your business but how do you increase the number of emails that show up in your subscriber’s inbox?

In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it!

In this episode, we’re sharing:

7 tips for increasing your email deliverability so your subscribers are actually seeing your emails
How we solved a major email deliverability issue with a challenge we recently ran (you’ll want to know how to avoid this pitfall!)
How to properly use links, text, and images in your emails
How to master your emails subject lines to avoid spam-triggered words

We want you to succeed in your email marketing because this is the best marketing tool out there. Go ahead and hit play so you can learn how to increase your email deliverability!

Resources and Links mentioned on the show:

Episode 11 – The Importance and Methods to Building an Active Email Subscriber List

Episode 86 – List-Building Troubleshooting: Why More People Aren’t Signing Up for Your Free Offer

Links to Resources:

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How to Book More Discovery Calls

by Kathleen LeGrys | May 21, 2019

How to Book More Discovery Calls

In today’s episode, we’re sharing a replay of a hot seat coaching session we did for our Wellness Business Insiders Club members. Hot seat coaching is a short (10-minute) laser-focused coaching session where we address one specific question. The questions and topics that were covered were so beneficial, that we decided to share it here on the podcast.

The hot seat coaching covered a wide variety of topics and questions such as:

How do you lead people to your paid programs at the end of a free challenge?

How to troubleshoot lack of response for people signing up for your discovery calls

How many Facebook groups should I have and when do I close some of them down?

How do I narrow down my niche when I’m having trouble choosing just one to focus on?

Chances are, you have at least one of these questions on your mind too, so we hope you get as much benefit out of it as our members did.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

The Wellness Business Insider’s Club

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How to Use Your Content to Warm up Your Email Subscribers

by Kathleen LeGrys | Apr 2, 2019

How to Use Your Content to Warm up Your Email Subscribers

There are a number of ways you can use your content to warm up your email subscribers. Why is this important? The people who know you are the ones who will end up being your clients – they won’t be signing up with total strangers they know nothing about. This is why building rapport and relationships through email is critical to having a profitable business. BTW…Email marketing is not dead in 2019. It’s still at top driver of revenue for most businesses, and when you put it into place the right way, it will change your business!

This process starts with your content and we’re going to give you some great examples you can model, and also share some of our top time-saving tips to create more content.

In this episode, we talk about…

3 types of nurturing content that will help warm up your audience
The importance of being intentional with your content and using your own style
The value and importance of repurposing content
Common questions and suggestions regarding content for your blog, website, and social media

Listen in to see how to put this important strategy into place for your business

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

The Wellness Business Insider’s Club

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Come up with the Perfect Name for Your Free Offer

by Kathleen LeGrys | Mar 26, 2019

How to Come up with the Perfect Name for Your Free Offer

If you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client. The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list.

But no worries!

In this episode, we’re sharing the 3 key strategies to naming your free offer that result in more subscribers!

In this episode, we talk about…

3 key components to consider naming your free offer
The value of focusing on specific problems or struggles your client faces
Examples of great free offer titles
Action items to consider when naming free offer

Be sure to give this episode a listen to hear our key strategies to name your free offer that result in more subscribers!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Lori’s Free Guide: How to Create a “Must Have-It” Lead Magnet that Converts

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How to Create Irresistible Freebies to Grow Your Email List

by Kathleen LeGrys | Mar 19, 2019

How to Create Irresistible Freebies to Grow Your Email List

Do you wish you knew how to create irresistible lead magnets (freebies) to grow your email list by dozens or even hundreds of new subscribers each and every month?

Your free content is key to introducing people to what you do and how you can help them, and your lead magnets can turn subscribers into paying clients when it’s done the right way.

Our amazing friend and colleague, Lori Kennedy, returns to the show to share her 3-step process for creating must-have lead magnets for your audience.

In this episode, we talk about…

What a lead magnet is and how to create ones your audience can’t resist
The significance of the words and language you use to promote your lead magnet
Lori’s 3 step process for creating a lead magnet
Suggestions for what to include in your lead magnet
Recommendations for your email follow-up and nurture sequences

If you’re ready to up your list-building game, be sure to tune in!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.