5 Ways to Market Your Health Coaching Business

5 Ways to Market Your Health Coaching Business

5 Ways to Market Your Health Coaching Business

You finished your health coach training program and now a big question on your mind is likely “How do I market my business?”  As you can probably imagine, that’s not something we can answer in just a sentence or two because there are many options, so it depends on where you want to focus your effort, how much time you have, what you can outsource and what your end goal is.

Today, we are covering 5 ways to market your health coaching business, and before we cover the 5 strategies, it goes without saying that you must first be clear on who your ideal client is – your niche, so your marketing and your messaging is reaching the right people. You want people to know right away if you are for them or not. You don’t need a build a huge audience, you just need to build an audience of people who want what YOU are offering. 

If you are still working on narrowing down your niche, be sure to check out episode 265 where we covered 3 Simple Steps to Validate Your Niche Marketing Message.

Let’s start with strategy #1 – Publish content on a regular basis.

Share your content on social media and email. The most effective form of content is video because it helps people get to know you much quicker than just static posts.  Not all of your posts have to be video, but you want to include it as part of your strategy. Short form video such as Reels are good for reaching more people and allowing others to find you when you use trending music and hashtags. Pick 1-2 social media platforms and go all in rather than dabbling in a few and not being consistent. 

Other forms of content are good too such as blogs and podcasts.

TIP: Focus on the forms of content you have time for right now and that you will enjoy the most.  The most important part of the success of your content is being consistent, so make a plan you can stick with on a regular basis- whatever that looks like for you. 

TIP #2 – Repurpose your content – you can use your blog content for part of your emails and vice versa.  One topic can be broken up in several ways to have at least one week of content.  One example of this would be this podcast; we share a topic on the show each week, and we also use it as our email topic and content for social media posts, stories and Reels.

2. Have an opt-in on your website to collect email addresses.

Growing your email list will be one of the most important things you do for your business and it will also be a key indicator in the profitability of your business. When you’re feeling discouraged about your reach on social media and/or the algorithm changes again, you are still in control of your email list and no one can take that away from you.  Even if your email open rate is 20%, that is still much higher than your reach on social media.

We recommend you have your opt-in showing on your home page, and also use a pop-up opt-in if possible. A pop-up opt-in is where your free offer pops up after people are on your website for a certain amount of time. At a minimum, be sure to have your free offer on your home page towards the top, so visitors see it as soon as they land on your page.

If you don’t have a website yet, that’s okay. You can still promote your freebies on social media to grow your email list. You can use something like MailerLite where the free version includes email management for up to 1,000 subscribers as well as landing page templates for your freebies and sales pages. Having a website is not a must as you get started, so don’t let that hold you back.   

3.  Email your subscribers weekly, if possible, so you stay top of mind.

You may know this is a good idea, but you might be wondering what your emails be about.  Email topics can be taken from your social media posts, and it can also come from questions you get from clients or prospects, what myths you want to bust or common misconceptions about your area of expertise are some ideas to consider. 

Most people will not be ready to work with you when they first get your freebie or follow up sequence, so this is why keeping top of mind is so important. If people opt in for your free offer and they don’t hear from you for 2-3 months, when they do get an email from you, they are likely to unsubscribe because they don’t remember who you are.  Focus on sharing helpful tips and information your ideal clients will appreciate and possibly share with others.

4. Host a Facebook group or other online community.

One of my zones of genius and favorite topics to talk about is Facebook groups, and that’s because you get to build a community around your area of expertise. A FB group is different than a FB business page because your group is where people will gather, hang out and interact with other people – they aren’t doing that one business pages.  Your group is also where people get to know you, and you get to know them and find out more about what they want and where they struggle. This is important for your marketing and for ideas for your content – for your free content as well as ideas for your coaching programs and other offers.  Some ideas for this podcast come from questions in the groups that Karen and I host.  They sometimes also give us ideas for webinar topics and other offers.  When you can find out where your ideal clients struggle the most and you find out more about their Why – that’s priceless. 

If you want to host your own Facebook group but you aren’t sure how to run one, and how to get your ideal clients to join, my Group Accelerator mini course, walks you through everything you need to know, step by step.  You’ll learn how to grow a highly engaged group that turns members into clients, and the mini course is still 50% off right now. 

5. Be a guest on podcasts

One of the best ways to grow your audience and your following is to leverage other people’s audiences, and podcasting is one great example of this. We did an entire episode all about how to get booked on podcasts, including how to research podcasts for possible guest opportunities, and we’ll link to that in the show notes. It was back on episode 89.  If you set a goal to get on one podcast a month, you would be amazed at the growth of your business in a few short months. Plus, it allows you to make new connections with the hosts and you never know what opportunities can come from that.  Sometimes, another podcast host will hear your interview and they may reach out to have you on their show too.

Before that imposter syndrome creeps up, just know that you don’t have to know everything to be a podcast guest – just focus on that topics you are most passionate about and feel the most comfortable talking about.  Of course, you want the topics to be related to your niche, but you can be newer at what you do and still be a great guest who can share helpful information.

Here is a recap of 5 ways to market your health coaching business:

1. Publish content on a regular basis – blog, video and/or podcast.

2. Have an opt-in on your website to collect email addresses – home page and pop-up).

3.  Email your subscribers weekly, if possible so you stay top of mind.

4. Host a FB group or other online community.

5. Be a guest on podcasts

Where can you begin? Don’t let this overwhelm you; start with one thing for now and do that until you can add something else.  Maybe you aren’t able to outsource anything at the moment, and that’s okay too. When you are able to, hire a virtual assistant or social media manager who can take some of these tasks off your plate.  A virtual assistant can even help research potential podcasts for you to be on.

We can’t wait to hear where you are in the process and what you might be able to add.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Come Up with the Perfect Free Offer Title to Grow Your Email List

How to Come Up with the Perfect Free Offer Title to Grow Your Email List

How to Come Up with the Perfect Free Offer Title to Grow Your Email List

If you want to grow an email list full of ideal client subscribers, having an irresistible free resource is critical, and it all starts with the title of your freebie because you want it to grab the attention of the people you want to attract.

Truth be told – the title will be the biggest determining factor in the number of people who opt in for it. No pressure, right?

Today, we are going to help you come up with the perfect lead magnet topic and title, and we’ll share a few examples, to get the creative juices flowing a bit.

These 3 tips will apply no matter what type of lead magnet you are creating – it could be PDF guide, a checklist, a webinar or a video series. 

1. Pick a topic that is relevant to your niche. 

Who do you help and what result do you help them get? If you are still working on this, we recommend listening to episode 216 of the podcast where we covered 3 Simple Steps to Nailing Your Niche as a Health Coach. Your freebie should cover a problem or pain point your ideal clients have and want solved. You can address a common question you get, a common myth you want to bust or a struggle your clients have. What comes to mind for you?  Do you see topics covered on social media and you want to put your own spin on it or come at it from a different angle perhaps?  Brainstorm and make a list and see what ideas come up.

2. The title must be clear, easy to understand and have your ideal clients thinking “I need that!” because they can tell it will help them with the particular problem they have right now.

You may be thinking – but my program covers 10-12 different topics – that’s okay – pick one that you think will appeal to most of your ideal clients. Remember, everything is a test, so you are going to experiment a bit to see what resonates with your audience. 

3. The title needs to be SPECIFIC and important to your audience.

As we covered in #1, the topic needs to be relevant to your niche, and the title does too because the title is what will either draw people in to learn more or have them click away because it’s either not clear what it’s about, how it will help them, or they feel it’s not relevant to them.  The title also needs to convey a benefit they will receive after they consume it. Titles that are general and generic will not convert, so taking the time to come up with a title that will grab attention and have people happy to give you their email address is well worth it when you see your email list growing week after week.

Here are a few examples of high-converting lead magnet titles

  • A Beginners Guide to Intermittent Fasting
  • 10 Hormone-Balancing Snacks You Can Take with You on the Go
  • 10 Foods to Avoid if You Have IBS 
  • 5 Secrets to Balancing Blood Sugar While Still Enjoying Your Favorite Foods

What these examples have in common is that they are very specific to a niche and they cover a specific topic, and that’s exactly what you want to do.

One super cool free online tool you can use is called blog title generator and you can use it for blog post title ideas and for other things too like your freebies.  You can find it at blogtitlegenerator.com.

I was playing around with that site and I entered “Intermittent Fasting” and here are just a couple of the title ideas that came up:

  • Why Most Intermittent Fasting Fails.
  • 3 Intermittent Fasting Secrets You Never Knew.

Blog Title Generator can give you some ideas you hadn’t considered, and it may even help you come up with the details for your topic.

Keep in mind that your free resource is still a type of offer so, even though people aren’t paying for it, you still have to “sell it” as far as including how it will help them in some way.  What benefits will they receive when they download or access your guide or video? 

If you still need more help, be sure to check out the lesson we have on this in the Wellness Business Accelerator that will help you come up with an irresistible free offer your audience will love and appreciate. 

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Top 5 Resources for Your Coaching Business

Top 5 Resources for Your Coaching Business

Top 5 Resources for Your Coaching Business

Coaches often ask us about online business tools and resources that are also budget friendly, so we thought it would be helpful to do a podcast episode about it in case you are looking for some recommendations too. Today, we are sharing 5 of our top online resources for your coaching business.

We have free and budget-friendly recommendations in the following categories:

  1. Hosting and Running your Coaching Programs
  2. Email marketing software
  3. Recipes and Meal Plans
  4. Online scheduling
  5. Graphics, PDF’s and slide decks

Tune in (or read the full post below) to find out about some of the most popular tools other health coaches are using.

Sometimes having too many options can stop us in our tracks because we feel overwhelmed and even a little afraid of making the “wrong” choice. The truth is that you won’t know until you test it out to see if it’s right for you. If you’re feeling stuck about making the perfect choice, just know that making a decision to just choose one and get started is the best way to go, so you can start making progress.   

Let’s start with recommendation #1

1. Hosting and Running your Coaching Programs:  Practice BetterWe love this platform because it gives you everything you need to run your coaching practice whether you work with clients 1-on-1, online or both.  You can host and run your coaching programs, schedule client sessions, collect and process payment and so much more. I did a poll recently in my customer support Facebook group to see which platform coaches were using to run the programs they purchased from me, and most of them said Practice Better.

We know one of the biggest hurdles to getting started with your business and all of the tech, so we like that Practice Better gives you everything you need to run your programs. You will still want to have your own website and email marketing software which we will talk about in just a minute, but Practice Better has everything else all in one neat little package and it’s very affordable, especially when you compare it to something like Kajabi.  We like and use Kajabi but it’s a little more cost prohibitive for a lot of coaches who are just starting out.  You can sign up for a free account with Practice Better and that is good for your first three 1-on-1 clients. Paid plans start at just $25 which is very budget friendly compared to a lot of other options out there.

2. Email marketing software: MailerLiteSince we just mentioned email, let’s talk about the software we recommend the most. MailerLite is a favorite of ours for a few reasons. #1 their free version is good for up to 1,000 subscribers and it will take you a while to reach that. #2 – they have great landing page and sales page templates which means you can put together a very polished and professional-looking page pretty quickly because you don’t have to try and format it on your own. This is awesome because most of us don’t have web page design skills or we aren’t sure what to include on the page to make it convert well.  #3 – their free version includes automation which some email software does not. That means when you have a new subscriber join your email list, they can get a series of follow-up emails that are sent automatically. This is an important feature and it’s included in the free version, so what’s not to love.    

3. Recipes and Meal Plans: Meal GardenWhen you want to provide meal plans or recipes for your clients, Meal Garden makes it really easy. You can put together a collection of recipes to add value to your coaching programs and you can even use them for creating PDF guides to grow your email list.  Whether you are working with clients 1-on-1 or you have an online group program, people appreciate new recipes, and this is the easiest way to do it and brand it as your very own.   If you are trying to figure out what type of bonus to add to one of your programs, this can be a great way to go. If you live in a state that does not allow you to provide individualized meal plans, you can still provide recipes.  Meal Garden has a free 7-day trial, and the paid plan starts at only $30 per month.

4. Online scheduling: CalendlyTo make it quick and easy for clients and prospects to schedule their discovery calls, consultations or sessions having an online scheduler is important.  You can include a button on your website that links to your online scheduler, and you can also send the link to prospects and clients, so they book at their convenience. The paid version starts at $8 per month and that includes email reminders, which is important to reduce no-shows.  The free version does not include reminders, but you can start there if you want to play around and test it out before committing to the paid version.

5. Graphics, PDF’s, slide decks: CanvaYou’ve probably heard of Canva. It’s great for creating graphics, slide deck presentations, PDF’s and more.  If you don’t have a VA on your team yet who creates graphics for your social media, definitely check it out. The free version may be all you need for quite a while, but the paid plan is only $12.99 a month if and when you need to graduate to that.  You have more image and stock photo options with the paid plan, but the free plan gives you plenty for starters.

If you have any recommendations that you love, let us know!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Why One Offer for Your Coaching Business is No Longer Enough

Why One Offer for Your Coaching Business is No Longer Enough

Why One Offer for Your Coaching Business is No Longer Enough

Whether we are headed for a recession or not, people are feeling the pinch in their bank accounts. This means if business is slowing down for you or you’re having a hard time gaining momentum as a new coach, it’s a good time to look at your offers to see where you can make some changes. 

Having only one way for people to work with you, such as your 1-on-1 coaching program is likely no longer enough. There are people who will be looking for more affordable options to get the help and support they need, and this is where having more than one offer comes in, and that’s what we’ll be diving into today.

Here’s what you’ll discover:

  • What it means to have more than one offer for your coaching business and why now is the time to pivot
  • 4 specific coaching formats to consider adding to your practice and examples of each one
  • Different pricing options for your new offers that are more budget-friendly for potential clients (that can also help you scale your business)

Tune in to find out how to add at least one more offer to your coaching business to stay profitable and attract more clients.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 4 Types of Email Sequences to Increase Sales

BEST OF: 4 Types of Email Sequences to Increase Sales

BEST OF: 4 Types of Email Sequences to Increase Sales

If you want to increase sales for your coaching business, there are 4 types of email sequences you want to include.

We’re bringing back a popular episode that walks you through what they are and how to use them effectively.

You’ll discover:

  • 4 types of email sequences that have been proven to increase program sales
  • How many emails should be included in each email sequence for maximum impact
  • Why including these email sequences 30-60 days prior to your launch will improve your conversion rate
  • Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)

Tune in to find out how to use email sequences to build momentum, warm up and nurture your audience and make sales.

Knowing how to write an email sequence that actually gets results can feel a little tricky the first few times you write them. Most of us don’t start our online businesses with copywriting experience so we’ll be sharing what each sequence’s purpose is and how many emails we recommend for that sequence.

Okay, let’s dive into the 4 types of email sequences to increase sales.

1. PRE-LAUNCH EMAILS: add value, build authority

In the timeframe of 1-2 months before your launch campaign, we recommend warming up your followers with program specific emails that let them know that something is coming and educates them on the things they need to know to make a purchase decision when the time comes. These emails should nurture your audience and establish your authority by sharing value-adding content with your email list. Be sure to leverage any podcasts, posts or videos you’ve made to share exclusive insights, mindsets or strategies that prove you know how to help solve your ideal client’s problem.

These emails should be sent once per week 4-8 weeks prior to your official launch dates. We call this your Pre-Launch Runway. These emails would be in addition to any regularly scheduled emails that you have going out.

If you want to learn more about how to design a pre-launch runway be sure to listen to episode 172 of The Wellness Business Podcast. It’s called: A Simple and Free Strategy to Increase Interest in Your Programs

2. WAITLIST EMAILS: build momentum, warm your audience

One of the best ways to create momentum and excitement for your upcoming program launch is to create a waitlist. We also recommend that you thank your early-bird audience for being the first to sign up by offering them a digital thank you gift.

That means that you’ll send your waitlist audience a special free download just for registering on your waitlist. This technique has served us very well over the years and gives our waitlist audience the feeling of exclusivity and VIP access to special opportunities that no one else gets.

When the launch gets closer you can begin to build anticipation by letting your waitlist know exactly when your offer will be live, and what bonuses they will receive if they are the first to sign up.

We’ve also given our waitlist members 24-hour advanced notice of the sale link so they can get in on any time-sensitive offers before the sale goes public.

For this email sequence there isn’t a specific number of emails. Depending on how early someone registers for the waitlist they may get as many as 5-7 emails.

3. LEAD MAGNET FOLLOW-UP EMAIL SEQUENCE EMAILS: value add for your ideal client

Any time someone signs up for one of your free downloads make sure to follow up with them with additional emails to educate them on what they need to know to make a buying decision from you. Also, let them know what dates they need to mark in their calendars and any next steps they may need to take.

Karen has a pre-written follow-up email sequence you can download to make this easy, so you don’t have to figure this one out on your own. Grab the 5 done-for-you fill-in-the-blank email templates here.

This email sequence will be different for everyone but on average, it should be 5-7 emails in length. How often you send them is up to you, so you can do daily, every other day or every 3 days.

4. OPEN CART EMAILS: make sales, enroll clients

During the open cart phase or launch phase it’s important to educate your audience as much as possible about your offer/program through testimonials, data from previous client wins, tackling objections, and any live Q&As you’ll be hosting.

This sequence of emails should create urgency by sending multiple emails on the last day of the open cart. Make sure to communicate that the doors are closing, and to address any hesitations or objections your audience may have, encouraging them to reach out to you with their doubts. On the last day we always include a “if you’re on the fence” email to give our subscribers a chance to ask questions.

The number of open cart emails depends on how long your launch campaign is. For a 5-day open cart period we would recommend 7 emails in total. One on days 1-4 and three emails on day 5.

So, there you have it – 4 types of emails sequences to increase sales.  Which ones will you try next?

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Steps to Turning Freebie Seekers into Paying Clients

3 Steps to Turning Freebie Seekers into Paying Clients

3 Steps to Turning Freebie Seekers into Paying Clients

As you’re growing your email list and social media followers with your free content, one of your main goals is to turn some of your subscribers into paying clients.

You may be wondering how to move people from being just a freebie seeker to becoming someone who invests in your coaching programs or other offers.

On this episode, we are covering 3 specific steps to put into place to enroll more people into your paid programs, and we’re sharing examples of each one.

STEP #1. Find out what your ideal clients want and find out what to do with the information you gather once you have it.

STEP #2. Invite people to work with you or join your group program (discover one effective ‘non salesy’ way to do this with ease).

STEP #3.  Map out a customer journey that leads potential client down the path towards becoming a client.

If you want to turn more of your followers and subscribers into clients, be sure to tune in.

Let’s dive in!

It’s important to know some stats up front, so you can set some realistic goals. I believe it was Instagram expert, Jasmine Star, who said something like 95% of your audience will only consume your free content and that’s okay. Keep showing up and be there for the people who want to hear from you because you never know when they will be ready to work with you and you also never know when someone will refer you to a friend, even if they never work with themselves.

We find this to be very true in our businesses too – most people will only consume our free content, but when you know how to drive people to your paid programs, you’ll have more of them becoming clients or enrolling in your online programs.

This exact question was posted in my Health Coach Biz Support Facebook group for my live office hours, so I gave a very detailed answer that you can watch if you are in my group.  Just go to the videos tab and you’ll see the replay from the Live office hours replay I did in April.

Here was the question:

How do you move people from “freebie seekers” to paid clients? I have both a group and a list that all came from opting into my free lead magnet. They come out in full force for free trainings, free downloads, etc. – but paid offers (even as low as the $18 offer I put out Monday) are literally crickets.

I loved this question because it gave me some good information. Her freebies are resonating with her audience since they are signing up for them so that’s great. Since the price of her offer was only $18, we can feel pretty confident that price is not the objection, so it’s something else.  It’s usually a disconnect in how the offer is worded – meaning it isn’t clear HOW it will benefit them or how it will help them get from where they are now to where they want to go – the outcome or result. If people are confused or unsure of how something will help them, they aren’t going to dig around to figure it out, so they pass on it.

It could also be that the freebie topic and title was enticing but there was somehow not a direct logical connection about how the freebie topic relates to her paid program.

This is common because we don’t come out of school knowing how to write sales copy – it’s a process and it takes time to figure out what our audience really wants and what will resonate with them enough to take action.

When people understand the benefits and it’s a solution they WANT, money becomes much less of an issue.  Saying “I can’t afford it” oftentimes means I don’t see the value, I don’t need that, or it’s not a top priority right now. People find a way to pay for things they really want.

3 Steps to Turning Freebie Seekers into Paying Clients

Let’s look at 3 steps to turning freebie seekers into paying clients.

STEP #1 – Know what your ideal clients want (their desired goal, what problem they want fixed).

This is why it’s so important to do some research to find out what specific problem people have when it comes to your niche. You want to make sure your offer directly addresses the problem, and you are using words they use to describe the problem and the solution.

When you think about your ideal client, can you make a list of 3-5 very concrete and specific challenges, issues or struggles they have that are related to your niche?   What are they saying to themselves or what are they telling their best friend?   What words and phrases are they using? Go ahead and write them down.  If you really aren’t sure, you can start out by looking at other social media accounts of similar niches to get some ideas. Look at the posts and questions you see to get some insights. Ideally, speaking to people one-on-one will give you the best information but start where you can.

If your niche is about balancing women’s hormones, your ideal clients may not be saying to themselves “I sure wish I could balance my hormones” but they might be thinking things like “These hot flashes are driving me crazy because I can’t sleep, and I can’t lose weight no matter what I try.”  Your niche could be about balancing hormones in the big picture, but make sure the wording you use is what your ideal clients are actually expressing, so they understand how you might be able to help them solve the problem.

Here is where the wording comes into play:

  1. The name of the program or paid offer (is it specific and clear who it’s for)
  2. The benefit people will receive from it – what is the promise or expected outcome they will get if they go through your program?  This will be communicated on place like your sales page, social media posts and videos.

STEP #2. Invite people to work with you. 

If you have a freebie that is growing your email list, are you inviting your new subscribers to take the next step with you?

The next step could be to book a discovery call, enroll in a program or purchase a low-priced offer such as a high-value guide, recipe bundle or something else (priced under $30).  Oftentimes, coaches aren’t presenting offers often enough and that’s a big reason for not getting clients.

One easy way to do this is to add an invitation in the P.S. of the first email in the nurture email sequence, and then sprinkle in client success stories in some of the other nurture sequence emails.

Back on episode 155, we covered The Missing Link to Turning Your Email Subscribers into Clients, and we highly recommend listening to that since we go into how to align your free offer with your paid programs, so you have more people signing up to work with you.

STEP #3.  Map out a customer journey.

A customer journey is simply how people go from finding out about you to becoming a client, so there are going to be steps for that along the way.

This is a big one. When you share content on social media, do some of your posts lead clients to the next step in the customer journey?  Before someone becomes a client, they will need to have several touchpoints with you.

Here’s just one example:

#1. They follow you on IG.

#2. They check out your bio and some of your posts.

#3.  They join your FB group.

#4. They subscribe to your podcast or YouTube channel.

#5. They get on your email list.

This example was 5 steps but one of your customer journeys may be 3 or 4, and you will likely have more than one customer journey in place.

The chances of someone booking a call or joining your program from just one post, one video or one email is incredibly small, but when people get to know you more and see you and your content in multiple formats, it’s builds trust and familiarity which is critical in the customer journey.

We did a very in-depth episode all about the customer journey on Episode 132:  Planning Your Customer Journey for Improved Client Attraction, and we’ll link to that in the show notes at wbpodcast.com/132

Let’s recap the 3 steps to turning freebie seekers into paying clients: 

STEP #1. Know what your ideal clients want, so you can communicate that you have the solution.

STEP #2. Invite people to work with you or join your group program.  Don’t be shy about it.

STEP #3.  Map out a customer journey, and keep in mind that it takes time and multiple touchpoints with you before people invest.

Remember to be patient with yourself with all of this. It takes learning a bit about marketing and then you test, tweak and fine tune as you go to see what works.  We are still testing things all the time.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!