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Wellness Business Accelerator

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How to Troubleshoot Lack of Interest in Your Free Offer

by Kathleen LeGrys | Apr 5, 2021

How to Troubleshoot Lack of Interest in Your Free Offer

You work hard to put together a great free resource to build authority and grow your email list, and you want to have people signing up for it. But what do you do when people aren’t opting in for your free offer like you thought they would?

If you’re having this issue right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on.

There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:

1. Is it for a specific niche?

2. What problem does it solve?

3. How are people finding out about it?

You’ll also learn the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.

If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.

Resources and Links mentioned on the show:

Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)

Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)

Links to Resources:

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Ask Us Anything

by Kathleen LeGrys | Oct 26, 2020

Ask Us Anything

One of our favorite podcast formats is Ask Us Anything because we get to respond to your specific questions.

One of these questions is likely on your mind too, so we think you’ll find this episode very helpful.

Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have some good scoop for you.

Here’s what we’re covering on this episode:

The best time to post in your Facebook group.

When you post your lead magnet, where should you lead people as a next step?

When you do a challenge, should you do it for free or charge for it? If you charge for it, what is a good price range?

Tune in to hear the answers and let us know if you have have any questions.

Resources and Links mentioned on the show:

Episode 34: How a Beta Program Can Help You Crush Your Next Launch – Part 1

Episode 35: How a Beta Program Can Help You Crush Your Next Launch – Part 2

Links to Resources:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Turning Your Email Subscribers into Clients

by Kathleen LeGrys | Jun 1, 2020

Turning Your Email Subscribers into Clients

Lead magnets (freebies) are a great way to build your email list with the goal of turning your email subscribers into clients but there is one essential piece to the puzzle that could be missing from your efforts. We’re sharing the common missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales. It’s important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we’re covering how to align your free offer with your paid programs, so you have more people signing up to work with you.

You’ll discover:

Why it’s critical that your free offers directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you’ll have more people enrolling
Examples of topics that are and are not in alignment, so you can see if your topic needs some fine tuning
The importance of having the perfect title for your free offer
What to look for with your own free offers to determine if they need some adjusting, so you get better results.

Tune in to learn how to create irresistible lead magnets that attract your ideal clients AND turn them into paying clients!

EXCITING NEWS!!!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before! New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

Resources and Links mentioned on the show:

Join the Wellness Business Insider’s Club!

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Promote Your Free Offer to Grow Your Email List

by Kathleen LeGrys | Feb 3, 2020

How to Promote Your Free Offer to Grow Your Email List

You probably understand the importance of building an email list of full of prospective clients, but it may be confusing to know exactly how to promote your free off to grow your email list (without paying for ads).

In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll have quick, actionable strategies for email list growth.

In this episode, you’ll discover:

How to promote your free offer with social media posts
The power of using calls-to-action in your blog posts that go to your free offer
How to use your Facebook group to promote your freebie (including 5 places you can promote your free offer within your group!)
Using Instagram stories and Facebook lives to reach more people and build your list
Plus, a super awesome bonus tip on how to leverage other people’s audiences through collaborations to get in front of new people

Building your email list takes time and it also takes showing up consistently. When you use these strategies each week, you’re going to start seeing results and the momentum really starts to build.

Resources and Links mentioned on the show:

Episode 11 – The Importance and Methods to Building an Active Email Subscriber List

Episode 66 – 3 Simple Steps to More Facebook Page Engagement

Episode 93 – 3 Simple Strategies to Name Your Free Offer That Results in More Subscribers

Links to Resources:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Freebie: 2 Expert Blog Roundup Email Invitation Templates

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Blog Post Roundups to Build Your Brand and Your Email List

by Kathleen LeGrys | Sep 23, 2019

How to Use Blog Post Roundups to Build Your Brand and Your Email List

If you want to reach a lot of people and get an influx of people reading your blog while also growing your email list, hosting a blog post roundup is one of the easiest ways to do it.

In this episode of The Wellness Business Podcast, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.

During the week that my recent blog post roundup went live, my website traffic increased by 117% and I had a big boost in opt-ins! I’m sharing the scoop with you, so you know exactly how to do it too.

In this episode, you’ll learn our 3-step process for creating captivating blog post roundups, plus…

How to use blog post roundups to be seen as a leader and influencer in your niche
How to decide on a topic that your audience will actually be interested in
What to include in your roundup and how to structure it, (we have some juicy examples for you too!)
How to find and choose the perfect contributors who will resonate with your audience
What you need to do to get as many eyes on your post as possible

If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!

Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!

Resources and Links mentioned on the show:

Links mentioned on the show:

Kathleen’s blog round up

Hautestock

Pexels

Pixabay

Links to Resources: