by Kathleen LeGrys | Apr 2, 2019
How to Use Your Content to Warm up Your Email Subscribers
There are a number of ways you can use your content to warm up your email subscribers. Why is this important? The people who know you are the ones who will end up being your clients – they won’t be signing up with total strangers they know nothing about. This is why building rapport and relationships through email is critical to having a profitable business. BTW…Email marketing is not dead in 2019. It’s still at top driver of revenue for most businesses, and when you put it into place the right way, it will change your business!
This process starts with your content and we’re going to give you some great examples you can model, and also share some of our top time-saving tips to create more content.
In this episode, we talk about…
- 3 types of nurturing content that will help warm up your audience
- The importance of being intentional with your content and using your own style
- The value and importance of repurposing content
- Common questions and suggestions regarding content for your blog, website, and social media
Listen in to see how to put this important strategy into place for your business
Resources and Links mentioned on the show:
The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?
If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.
Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.
Subscribe and listen to The Wellness Business Podcast on your favorite platform!
by Kathleen LeGrys | Mar 26, 2019
How to Come up with the Perfect Name for Your Free Offer
If you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client. The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list.
But no worries!
In this episode, we’re sharing the 3 key strategies to naming your free offer that result in more subscribers!
In this episode, we talk about…
- 3 key components to consider naming your free offer
- The value of focusing on specific problems or struggles your client faces
- Examples of great free offer titles
- Action items to consider when naming free offer
Be sure to give this episode a listen to hear our key strategies to name your free offer that result in more subscribers!
Resources and Links mentioned on the show:
The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?
If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.
Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.
Subscribe and listen to The Wellness Business Podcast on your favorite platform!
by Kathleen LeGrys | Jan 6, 2019
You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible. How and where do you promote it?
I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.
TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge). One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.
No need to take notes, just grab your copy 🙂
Okay, let’s dive in…
Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):
1. Livestream videos (Facebook Live and/or Instagram Live)
Let people get to know you quicker by doing live videos and invite them to your challenge. For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast
2. Instagram stories
Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).
3. Invite your current email subscribers
This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.
4. Your social media followers (use hashtags on Instagram)
Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business. Episode 32 Episode 33
5. Your current Facebook group if you have one
If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.
6. Create an “event” on Facebook and invite people
You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.
7. Encourage those who sign up to share with their friends via social media
It can dramatically expand your reach when people share about your challenge on social media. This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.
8. Find colleagues who can promote your challenge, and you can promote one for them in the future
What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.). Figure out a win-win where you can promote something for them in the future.
9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post
Use a blog post to generate interest about your challenge, then promote the blog post. Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).
10. Facebook ads targeted to the audience you want to attract.
Facebook ads can work really well when you know who you want to target, and you have the right objective. You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go. We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us. You can listen to episode 43 here.
Additional tips:
Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.
During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past. You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.
Get creative and have fun with it!
Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!
