7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

If you have plans to offer something special for your audience during the holidays, you may be wondering how you can market it to generate sales and help as many people as possible. Well, my friend, I’ve got ya covered!

In a recent post, I covered 7 Health Coach Holiday Promotion Ideas, so if you are working on ideas for something enticing to offer this time of year, you can find that post here.

Something important to note is that you’ll have more success with your promotions when you show up consistently on social media and in people’s inboxes for at least 30 days before you share any paid offers (rather than only showing up when you have something to promote because that doesn’t work well at all – people need to get to know you and trust you first).  Ideally, you want to always be consistent with showing up to share helpful tips, hacks and insights with your followers and subscribers, so they get to see you as a reliable resource they can count on.

Okay, let’s move on to the good stuff…

Here are 7 Ways to Market Your Holiday or New Year Promotion for Your Health Coaching Business

Remember to include how your offer will help them at this particular time of year (what challenges/struggles do you know they will be facing in the coming weeks and how will your program benefit them)?

  1. Email your subscribers to share your special offer (send 5-7 emails over 5-7 days and send at least 2 emails on the last day).
  2. Share about your holiday promotion everywhere you are on social media, including video – livestreams, stories, and Reels
  3. Include static image posts for social media including, testimonials, client success stories, a sneak peek or behind the scenes of your program (a short video tour of the content if it’s an online program)
  4. Host a free workshop and promote your holiday offer at the end
  5. Run a free 5-7-day challenge, and invite attendees to your paid program at the end
  6. Invite your Facebook group members – do a livestream in your group where you showcase how your offer will help them, and open it up for Q and A, so you can address any confusion or objections they may have
  7. Run Facebook ads to your warm audience (your Facebook page followers, for example) if you have at least 1,000 followers, so more of your followers see your post. You can set a budget as low as $10 – 20 a day for this.

And here is one BONUS strategy you can use:

Ask a couple of colleagues (who are in a complimentary space) and/or friends to share the offer with their followers (do this sparingly and don’t ask the same friends over and over again). If applicable, let them know you will be happy to promote something of theirs in the future to return the favor.

You don’t need to us all of these strategies of courses, so choose what makes the most sense for you at this time. Once you have chosen your strategies, map out the the ones you will put into place and set deadlines and a time frame for each one. How long will your special offer or promotion be available for your audience? If you aren’t sure, 5 – 7 days is a general guideline. Keep in mind that most of your sales will come in on the very last day since people often wait until the last minute to purchase.

You’ve got this!  I can’t wait to hear how it goes!

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Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

After running Facebook ads consistently for several years, we have decided to stop using this strategy at least for the time being. As ad costs have been increasing and results have been decreasing, it no longer made financial sense to continue running them. Because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.

On this episode, we are taking you behind the scenes to share the nitty gritty details of what was going on, why we stopped running Facebook ads and what we are doing instead.  We hope it gives you some ideas if you are in the same boat or maybe you are considering running ads.

We’re sharing:

  • What lead us to the decision to stop running ads after many years
  • The challenges we were having with our ad results over the past few months
  • What we are focusing on right now instead

Tune in to find out what options you may want to consider if you are facing the same challenges with your ads right now.

We don’t talk a lot about Facebook ads here on the podcast because we know most of our listeners aren’t using this strategy – they rely more on organic content, especially as they start out as a new health coach. 

We have been running FB ads for several years, and there has definitely been a shift over the last year that has caused us to stop running them.  This has been a very recent decision we both made, and because we like to share some of what we do in our businesses, we wanted to share this with you.

This is not about bashing Facebook or their ad platform at all – it’s about pivoting when you find the things that once worked are no longer working for you. If you’re running ads, and they are doing fine, then carry on.  This will still be helpful for you though in case they stop working or if you want other ideas for marketing your business.

Here’s what happened…

We had noticed an issue with our ads several months ago. Ad costs had gone way up, and they weren’t working well, especially when it came to ads for our webinars.  In some cases, ad costs doubled or tripled. We tried different ad formats including video, static images, and different copy, different audiences and the ads just fell flat no matter what we tested (even with our warm markets). Part of this had to do with the IOS14 update last year that affected ad tracking and targeting but the reason why it happened doesn’t matter so much as the results we were getting which pretty much tanked, and this went on for months. 

The other big problem we noticed was a delay in Facebook showing results. It was taking up to 72 hours for ad results to show up in the dashboard. When you are only running an ad campaign for a few days, which is what we do when we launch a new program or have a flash sale, you need real time data or a delay of 24 hours at the most, so you can decide if it’s working or if you need to change things up.

We always have a plan, so this is what we’re doing instead. These are things we have been doing already, but we are doubling down on them right now.

  1. Growing our Facebook groups and growing our email lists inside our groups. Sharing great content in our groups, including livestream trainings each month. 
  2. Growing the podcast (we love podcasting, so this is perfect). 

When we have people join our programs, a large percentage of them are listeners of The Wellness Business Podcast, and we love that.

Ads may improve later this year and we may run them again at some point, but for right now, this makes the most sense for us.

It’s also just another reminder that what once worked may not always work, and you have to be ready and willing to make changes and take some risks.

It felt like a big deal to pull the plug on ads because I have been running them on an ongoing basis, month after month for about 5 years.  But it also felt like the right thing to do at this time and feel really good about it, and we can start back up at a later time if we know things are going better. 

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BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

Setting realistic expectations for marketing your business on social media is an important part of your strategy and can help prevent you from feeling discouraged or disappointed in your efforts. Whether you’re using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media.

In this episode you will discover:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely on a give-only strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Tune in so you can formulate a plan that leaves you feeling more optimistic and empowered about your efforts.

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Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here’s what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you’re thinking about running ads or you’ve been running them for a while, but your results aren’t as good as you would like, this is a must-listen episode.

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How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

One very common question we get has to do with boosting posts on Facebook, so if you’ve been wondering if it’s okay to use it in some instances, this episode is for you. The boost post feature has come a long way over the last couple of years, so there are instances when it can work well, especially when it comes to testing out your free offers. 

We are thrilled to have Rick Mulready back on the show with us. Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts.

You’ll discover:

  • The basics of boosting posts on your Facebook page
  • How to be strategic and intentional with your boosted posts
  • The major pitfalls to avoid when boosting a FB post
  • How much to budget for boosting a post
  • Whether now is the right time to spend money on ads
  • How to determine if your strategy and boosted posts are actually working, and how to keep going from there

Facebook ads don’t have to be as intimidating as they seem and, in this episode, Rick shares great tips and strategies for how you can get started with boosting posts on your Facebook page.

Tune in to learn how!

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