How To Align Your Program Sales Message For More Revenue

How To Align Your Program Sales Message For More Revenue

How to Align Your Program Sales Message For More Revenue

If you’ve ever launched a program, but the results weren’t as good as you had hoped, it could be that your sales message was not aligned with what you were offering.  If you’d like to know how to craft your marketing message generate more revenue, you’re going to love this episode.

We’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

  • How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
  • The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
  • How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

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How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

If you’d like to know how you can run lower-cost, high-converting Facebook ads, using your video view audience (people who have watched videos on your Facebook page) is one fantastic way to do it! This a strategy most people aren’t aware of, and our guest is walking us through it, step by step, so you can do it too.   

We are lucky to have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using this very efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your Facebook ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a fantastic way to do that.

You’ll get the inside scoop on:

  • The importance of video views on your Facebook page and why this benefits your cost and results of your ads
  • Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
  • The typical cost with video view ads (you’ll be amazed!)
  • The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
  • Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Karen was kind enough to do a video walk through for you on how to set up your audiences inside your Facebook ads dashboard.

How to Set UP a Facebook Custom Audience and Look-alike Audience Demonstration.

Oh, and be sure to grab Zach’s 5-Step Facebook Setup Audit in the resource links below.

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How to Set Realistic Social Media Expectations for Your Coaching Business

How to Set Realistic Social Media Expectations for Your Coaching Business

How to Set Realistic Social Media Expectations for Your Coaching Business

Social media can be a fantastic marketing tool for your coaching business, but it’s important set realistic expectations, so you don’t feel disappointed or feel disillusioned as you figure it all out.  Whether you’re using Facebook, Instagram, Pinterest, Twitter or LinkedIn, social media can be challenging sometimes, but giving value and being patient is the key to long-term social media success.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media. Whether you’ve felt overwhelmed by social media or as if your strategies and efforts aren’t leading to any results, you’ll want to take a listen to this episode!

You’ll learn:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely strongly on a “give-only” strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Take a listen so you better manage your own social media expectations with our 5 reality check-in points!

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How to Book More Discovery Calls

How to Book More Discovery Calls

How to Book More Discovery Calls

In today’s episode, we’re sharing a replay of a hot seat coaching session we did for our Wellness Business Insiders Club members. Hot seat coaching is a short (10-minute) laser-focused coaching session where we address one specific question. The questions and topics that were covered were so beneficial, that we decided to share it here on the podcast.

The hot seat coaching covered a wide variety of topics and questions such as:

  • How do you lead people to your paid programs at the end of a free challenge?
  • How to troubleshoot lack of response for people signing up for your discovery calls
  • How many Facebook groups should I have and when do I close some of them down?
  • How do I narrow down my niche when I’m having trouble choosing just one to focus on?

Chances are, you have at least one of these questions on your mind too, so we hope you get as much benefit out of it as our members did.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The 4 Social Media Strategies to  Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

Wouldn’t it be nice to know the 4 social media strategies to focus on right now as a health coach? There are so many options and it’s enough to make your head spin. 

In today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes.

What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to know how to use it in 2019 if you don’t want to continue to feel frustrated with your efforts on social media. 

One of our great take-aways was the fact that there are 4 main areas that Facebook wants all of us to focus on to build community, and we’re sharing strategies you can use for each of them in this episode.

These are the 4 strategies that will get more engagement, reach and/or interaction:

  1. Video
  2. Stories
  3. Groups
  4. Private Messaging

Tune in to see how to use each of these effectively and find out what to avoid doing.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use a Short-Term Facebook Group for Your Next Promotion or Launch

How to Use a Short-Term Facebook Group for Your Next Promotion or Launch

How to Use a Short-Term Facebook Group for Your Next Promotion or Launch

We talk a lot on the podcast about using Facebook groups as a relationship builder and client generator, and on today’s episode, we’re focusing on how to use a short-term Facebook group for your next promotion or launch.

This strategy is different from than having a group you continue to build and keep open indefinitely. A ‘pop-up’ group is only open and active for a pre-determined amount of time (during a 5-day challenge for example).

We’re going to share how this can work for you, and we’re giving you an inside look at how we used this strategy with a recent promotion of our own for the Wellness Business Insider’s Club.

If you already have a free Facebook group that you use for everything like challenges and daily posts, you might not need a pop-up group, but this episode will still give you great ideas on how to run a challenge or launch in your current group. Most of the same principles will apply, so you’ll still get a ton of value by tuning in.

Be sure to scroll down to get the awesome freebie I put together for you, so you can put this into place for your business.

We’re breaking down how to use a pop-up group and how to fill it, including:

  • What questions to ask before you start a pop-up group
  • How we ran our pop-up group and what we did before the live training series even started
  • What we did to get crazy high engagement in the group
  • How to promote your paid program in your group
  • The importance of creating the right cover photo for your group
  • What to do with your pop-up group once the challenge or event is over

Whether you want to run a group for a short period of time, or you want ideas for getting more interaction and engagement in your current group, you’ll want to tune in!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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