How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

One very common question we get has to do with boosting posts on Facebook, so if you’ve been wondering if it’s okay to use it in some instances, this episode is for you. The boost post feature has come a long way over the last couple of years, so there are instances when it can work well, especially when it comes to testing out your free offers. 

We are thrilled to have Rick Mulready back on the show with us. Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts.

You’ll discover:

  • The basics of boosting posts on your Facebook page
  • How to be strategic and intentional with your boosted posts
  • The major pitfalls to avoid when boosting a FB post
  • How much to budget for boosting a post
  • Whether now is the right time to spend money on ads
  • How to determine if your strategy and boosted posts are actually working, and how to keep going from there

Facebook ads don’t have to be as intimidating as they seem and, in this episode, Rick shares great tips and strategies for how you can get started with boosting posts on your Facebook page.

Tune in to learn how!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

One of my favorite annual conferences to attend is Social Media Marketing World, which is held in beautiful San Diego.  One of the goals of attending the event is to bring back a few nuggets of awesome takeaways for you. 

We want to learn things we can take back and implement, and we like to learn about updates and strategies that we can share with you too.

In this episode, we’re sharing a few of our top takeaways from the event, including:

  • Why live video is no longer optional if you want to connect with your ideal clients and build trust (since most people are still not doing live video, this is your chance to stand out)
  • Tips on where to start with live video to get practice and build your confidence
  • The #1 thing you have to do for your audience to connect with you and feel compelled to take the next step
  • The top reasons why you aren't getting engagement on social media (this was an awesome dose of tough love that we appreciated)
  • How to grab the attention of your followers, so they stop scrolling to check out what you have to say or share
  • What to do BEFORE you post anything on social media (ask yourself this one question)

There are so many ways to leverage social media to grow your wellness business, so if you’re wanting to learn more about the best social media strategies to implement in your business right now, you’re going to love this episode.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

If you've been wondering if it’s better to do live video on your Facebook page or in your Facebook group, it’s a great question.

You are probably aware that video is a great way to engage with your audience and attract new clients, but it can be a quandary to try to decide where and how often to go live.

Going live on your Facebook page and in your group are both beneficial, and in this episode, we're sharing what works for us and we give you examples of what you can do too to simplify things.

In this episode, we’re covering:

  • The top benefits of going live on your Facebook page vs. in your group
  • What type of topics to cover on your page and what should be kept in your group
  • How long each live video should be (time recommendations are different on your page than they are in your group)
  • Important factors to consider when deciding whether you should go live on your page or in your group
  • Why you should be consistent with live video even if you just go live in one place

If you’ve been questioning where to focus your live video strategy, this episode will help you figure out what will work for you and your goals. Each format has its benefits, so tune in to find out your best live video strategy to reach the most ideal clients!

Resources and Links mentioned on the show:

The Wellness Business Insider's Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Ask Us Anything

Ask Us Anything

Ask Us Anything

In this episode of The Wellness Business Podcast, we’re back with one of our favorite formats which is Ask Us Anything. We’re answering your questions, and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch.

After listening to this episode, you'll come away knowing:

  • What to include in your online program and how to create it even when you’re not tech-savvy at all!
  • The best way to generate sales during the holidays
  • Why Facebook ads are not always great for ROI (we’re sharing what to do instead!)
  • Whether you should create a new Facebook group for your free challenge or use your main group to run the challenge
  • How to grow your email list from scratch when you’re just starting out

Tune in to this Ask Us Anything episode and let me know what you think.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

If you’ve been wondering how to boost your social media engagement while you stand out and attract the right clients, this episode is for you.

Our guest this week is our amazing friend and colleague, Alicia Streger, who shares 9 types of social media posts that get the best engagement.

Alicia breaks it all down and gives examples of each one of these types of posts.

  1. Facebook Lives
  2. Engaging questions
  3. Inspirational stories that people can relate to
  4. Viral videos (Alicia gives examples of how this works)
  5. Tips or share-worthy quotes; Memes
  6. Research posts sharing current information or new studies
  7. Lead magnet posts to share your freebie and grow your list
  8. Puzzles, polls and activities
  9. Holiday posts
  10. BONUS: Case studies – inspirational, testimonials, before and after photos

Alicia also shares the two MUST-KNOW rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions BEFORE you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

Don’t forget to grab your FREE 30-Day Social Media Content Planning Calendar so you can map out your social media posts quickly and easily.

Want social media posts that are all done for you?

Check out Alicia’s Content and Social Media Club program.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How To Align Your Program Sales Message For More Revenue

How To Align Your Program Sales Message For More Revenue

How to Align Your Program Sales Message For More Revenue

If you’ve ever launched a program, but the results weren’t as good as you had hoped, it could be that your sales message was not aligned with what you were offering.  If you’d like to know how to craft your marketing message generate more revenue, you’re going to love this episode.

We’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

  • How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
  • The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
  • How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest