10 Ways to Promote Your Next Online Challenge

10 Ways to Promote Your Next Online Challenge

You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible.  How and where do you promote it?   

I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.

TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge).  One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.

BTW…If you want to grab a copy of this checklist to have to refer to when you launch your challenge, you can GET IT HERE.

No need to take notes, just grab your copy 🙂

Okay, let’s dive in…

Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):

1. Livestream videos (Facebook Live and/or Instagram Live)

Let people get to know you quicker by doing live videos and invite them to your challenge.  For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast

2. Instagram stories

Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).

3. Invite your current email subscribers

This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.

4. Your social media followers (use hashtags on Instagram)

Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business.  Episode 32  Episode 33

5. Your current Facebook group if you have one

If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.

6. Create an “event” on Facebook and invite people

You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.

7. Encourage those who sign up to share with their friends via social media

It can dramatically expand your reach when people share about your challenge on social media.  This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.

8. Find colleagues who can promote your challenge, and you can promote one for them in the future

What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.).  Figure out a win-win where you can promote something for them in the future.

9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post

Use a blog post to generate interest about your challenge, then promote the blog post.  Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).

10. Facebook ads targeted to the audience you want to attract.

Facebook ads can work really well when you know who you want to target, and you have the right objective.  You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go.  We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us.  You can listen to episode 43 here.

Additional tips:

Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.

During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past.  You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.

Get creative and have fun with it!

Grab a copy of these 10 ideas HERE, so you have it when you’re ready to promote your challenge.

Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

Last week on the podcast, we interviewed a Health Coach who shared how she’s using workshops to get clients. The week’s episode is a continuation of her success story! We’re talking with Heather about how she builds and maintains her wellness business through consistency and showing up. We strongly recommend listening to Episode 79 to get the most insight on the ideas Heather shares for both new and experienced business owners.      

This is an “Ask Heather Anything” session for those interested in practical strategies that will help grow or market your business. Get ready for some inside scoop on how to rock your wellness business!

In this episode, we talk about…

  • How to connect with others in your industry
  • Ways to discover opportunities to collaborate
  • Why you should have clear requirements for collaborations
  • The impact of program names that describe end results
  • Lessons Heather learned from her recent launch experience
  • Tips for and benefits of taking part in live events
  • The power of consistency and showing up

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Reach Beyond Your Friends and Family to Get Clients

How to Reach Beyond Your Friends and Family to Get Clients

How to Reach Beyond Your Friends and Family to Get Clients

If you want to know how to reach beyond your current circle of friends and family to get clients, this episode is for you.

We’re answering your questions about: how to expand your reach beyond your friends and family to get clients, what to post on your Facebook page versus your Facebook group, and how to create the perfect free offer that provides enough value but also doesn’t give away too much information.

These are frequently-asked questions and no matter where you are in your business, we think you’ll get something valuable from this episode!

In this episode, we talk about…

  • Finding clients outside of your circle of influence
  • What to post in your Facebook Group vs Your Facebook Page
  • The benefits of using a Facebook business page   
  • The importance of knowing your ideal client
  • Suggestions for creating a simple freebie to grow your email list
  • Recommendations for blog posts

Happy listening!

Have a suggestion for a podcast topic you want us to cover?

Let me know in the comments below!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you love our brand new membership program Wellness Business Insider’s Club.Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Secrets to Structuring Livestreams for Your Wellness Business

Secrets to Structuring Livestreams for Your Wellness Business

Secrets to Structuring Livestreams for Your Wellness Business

Would you like to know the secrets to structuring livestreams for your wellness business, so you feel more confident, prepared and you have people showing up?

When it comes to using livestreaming video for your wellness business, we tend to hear a few very common questions: “What should I talk about on a livestream?”, “What should I lead people to do next?”, and “Should I have an outline? Or just wing it?”. If you’ve ever yourself one of these questions, be sure to keep reading!

Our guest on this episode of The Wellness Business Podcast is Luria Petrucci from Live Streaming Pros. Luria is one of our all-time favorite livestream video mentors, which is why we had to have her on!  I’ve learned so much from Luria, and I know you will too!

Let’s face it – Going live can be super intimidating, but as Luria will tell us, if you prepare ahead of time and know exactly what you’re doing and why you’re doing it, the whole process will feel a lot more comfortable and manageable.

In this episode, we talk about…

  • How to get the best results from your livestreams
  • The recommended length of time to go live
  • The perfect live “show flow” (outline to guide you) 
  • How to get more people to show up when you go live
  • Whether or not you should sell on your livestreams

And MUCH more!   

Whether you want to learn how to get started with live video, or you’re ready to up your game, don’t miss this interview with Luria.

Happy listening!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you love our brand new membership program Wellness Business Insider’s Club.Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Plan the Perfect Photo Shoot for Your Wellness Business

How to Plan the Perfect Photo Shoot for Your Wellness Business

If you want to know how to plan the perfect photo shoot for your wellness business, this episode is a must listen!

Having professional photos on your website and social media is so important when it comes to building your brand presence. If done right, it can tell the audience who you are, what you do, and why you’re different. However, for a lot of us, the thought of having our picture taken (especially, an entire photo shoot) makes us nervous and uncomfortable.

This week’s guest, Mallika Malhotra, is a brand photographer whose has a mission to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right images and how to feel like a million bucks so you can feel confident and comfortable during your next photo shoot.

In this episode we talk about…

  • Tips for taking great photos
  • What brand photography is and why you need it
  • Good examples of visual storytelling
  • The best way to find a brand photographer
  • How and where to use your photos

Listen to this episode before your next photo shoot for awesome tips!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Get More Facebook Page Engagement

How to Get More Facebook Page Engagement

How to Get More Facebook Page Engagement

Raise your hand if you’d like to know how to crack the code on how to get more Facebook page engagement. I’m sure you’ve seen a decline in how many people see and engage with your posts. Frustrating, right?

You think there’s nothing you can do about it, except pay for ads, right?

Well, maybe not! 

There’s been a lot of panic over the newer Facebook algorithm, but as our expert guest, Amanda Bond, will tell us, we can actually take advantage of these changes. Shocking, right?

Listen in as Amanda gives us her insider tips on how to boost Facebook engagement and how to get a better bang for your buck with Facebook advertising.

In this episode we talk about…

  • Building custom audiences on Facebook
  • Why getting engagement on your posts is more important than likes and shares
  • Finding out what types of posts get more engagement
  • How live streaming fits into the Facebook marketing strategy
  • Running Ads in Facebook and analyzing the results

Be prepared for a few MAJOR “A-ha” moments and awesome takeaways!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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