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Best Of: How to Find Out What Your Ideal Clients Want

by Kathleen LeGrys | Dec 25, 2023

Best Of: How to Find Out What Your Ideal Clients Want

It’s easy to think we know what our ideal clients want but oftentimes we use words and phrases that they aren’t using, so there is a big disconnect in the messaging to attract the people you want to help. One common example of this we see quite often is thinking something along the lines that our clients want “a more vibrant and healthy life” when that’s not what they’re thinking at all because that’s very broad and pretty general. They’re thinking about something much more tangible, measurable and/or specific, and that’s why understanding what they truly want can make all the difference in how many clients enroll in your programs. People want something concrete if they are going to make an investment.

We’re bringing back an episode we did a while back that shares 3 simple ways to find out what your ideal clients truly want, so you can – A. Attract more of your ideal clients and B. Have more paying clients.

You’ll use the information you gather in places such as your website, sales pages, landing pages for your free offers. You can also use it for some of your free content such as blog posts, podcast episodes, and social media content, including videos.

The good news is that this is actually really easy to do, and we’ll kick things off with #1:

1. Your Facebook group. If you have a Facebook group or any other online community, you can find out a ton of information about your ideal clients there. The first way to utilize your group to find out what your ideal clients want is to use the membership questions feature to screen people before you approve them to join. When you go to your admin tools section of your Facebook group, you’ll see the option for ‘membership questions’. You can ask up to 3 questions, and one of them should give prospective members the opportunity to share their top struggles and challenges with you. A simple question to ask would be “What is your biggest struggle with ______________.” So, if your niche is helping women balance menopausal symptoms naturally, it could read something like this: “What is your biggest struggle with your menopausal symptoms.” This should be a one very short, concise question, so people know how to answer it. You want to keep track of the answers and look for common words and phrases they’re using to describe the problem. One way to keep track of these answers is to use Google sheets, and you can just copy and paste the answers. When you use the same words that your audience is using, they are going to feel like you really understand them, and that helps them see you as a possible solution.

Another way to use your Facebook group to find out what your ideal clients want is to use occasional polls, direct question posts and paying close attention to questions that are posted and conversations that are going on. Polls aren’t the best because they aren’t open-ended questions, but if you’re narrowing down some options, it can be helpful to get some input. For example, if your niche is related to gluten-free living, a poll question could be: What would you say is your biggest frustration when it comes to eating a gluten-free diet? Poll answer #1. Finding affordable food options. 2. Preparing meals. 3. Eating out. Then allow people to add their own answer if there is something else that is a top struggle for them that’s different than the choices you list.

A direct question post would be where you ask a question which can give you more information than a poll. You can ask the same question I just mentioned about “What is your biggest frustration when it comes to eating a gluten-free diet?” but leave it as a regular post and people can add their answer in the comments.

Facebook groups are great because most of the members already have a level of trust with you, so they will feel comfortable being open to sharing their answers.

2. Discovery Calls: Yes, these calls are designed to enroll clients, but they are also meant to find out what your clients really want and see if you are a good fit to help them. Discovery calls are going to give you the most detailed an in-depth information. This is why really listening during these calls and taking notes is critical. When you ask the right questions, you are going to get invaluable market research about where they are struggling the most, how they are feeling about it, what they actually want and why they want it. Most people will open up to you during this call and you’ll get a lot more detailed information, you’ll hear their tone of voice and emotions, and you’ll have the chance to ask follow-up questions if you need clarification.

Asking questions such as: What is your biggest struggle with this right now? What has been the biggest roadblock for you? How would it feel if you reached your goal or had this problem solved? can give you a ton of great insights into what they really want and why.

If you want a complete step-by-step discovery call script, so you have more great questions to ask, you can download my free Ultimate Health Coach Toolkit which also includes a Food Diary, Meal Planning Worksheet, Exercise Log, Coaching Session Template and more.

3. Surveys to your email list.

Surveys are another great option for gathering information about your target audience. You’ll get a lot more responses when you offer an incentive. We’ve done this several times with great success and we like to offer Amazon gift cards because everyone likes them. You can offer two $25 gift cards and let people know you will be choosing two winners at random – include the deadline of when they need to complete the survey and pick a date then you’ll announce the winners.

You can use surveymonkey.com for this if you want, and make sure one of the questions you ask is for their email address, so you can notify them and send the eGift card. Even though survey monkey is a paid service, it’s the easiest way we’ve found to use surveys.

You don’t have to limit this to just your email subscribers since you can also share the survey link on social media and in your Facebook group.

Your survey doesn’t have to be super involved. You can ask 3-5 questions to find out what their biggest struggle is that relates to your niche, what they have already tried, how is it impacting their life and what are their top 1-2 goals.

Start with whichever of the 3 options we shared seems easiest to you right now and you add more later if you want.

Let’s recap the 3 ways to find out what your ideal clients want:

Your Facebook group – screening questions, polls, direct questions
Discovery Calls
Surveys to your email list

These are all great ways to do market research.

Take the information you gather and compare it to your current messaging and see where you can make some changes and/or additions to make it really grab the attention of the people you are trying to reach. Remember, you aren’t trying to attract everyone – you only want to get the attention of your dream clients. This will take a little time to figure out, but it will be so worth it because you’ll be enrolling more clients.

Be sure to download my FREE Ultimate Health Coach Toolkit with 7 essential health coaching resources, including a detailed outline/script for your discovery calls.

Resources and Links mentioned on the show:

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Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach

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Maximizing Your Online Reach: Strategies for Amplifying Your Content

by Kathleen LeGrys | Sep 11, 2023

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people. When your content can be seen by more folks, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.

In this episode, you’ll discover:

How to leverage other people’s audience to get in front new ideal clients
Ideas for repurposing your content to save time and reach more people
The quickest way to grow your email list while also boosting your credibility and visibility
And more

If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started.

Reaching as many people as possible is important but you don’t want to reach just ANY people; you want to get in front of more of your ideal clients – the people who want to learn from you and work with you. Attracting your ideal clients online starts with knowing who you want to help and what goal you help them achieve or what problem you help them solve. Once you’re clear about that, how do you reach as many people as possible?

That’s what we’re going to be talking about today which is Maximizing Your Online Reach: Strategies for Amplifying Your Content. If you’re trying to figure out your niche, we have a great episode to refer you to which is #216 where we covered 3 Simple Steps to Nail Your Niche as a Health Coach This is step one in marketing your business, so it’s not something you want to skip over.

Let’s dive in!

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people.

We’re going to share 5 strategies to help you do just that.

1. Leverage other people’s audiences. Getting in front of other people’s audiences is one of the best and quickest ways accomplish this. One way to do this is to be a guest on blogs like MindBodyGreen or any blogs of colleagues you know who have a similar audience. Maybe you know a personal trainer or physical therapist whose audience can benefit from your area of specialty. Reach out to them if they have a blog and see if they would be interested in having you share some helpful information with their audience. They will typically promote the blog to their audience which helps you get in front of more people, and you would share it with your audience which helps you with your social proof and level of authority. This is also a benefit to the other person because they’ll be getting exposure to your audience as well. This is a great way to network and collaborate. I did something similar to this when I was a guest speaker for Practice Better back in July. I was invited as a guest to present a webinar topic, so they promoted it to their audience and I promoted it to mine – so it was a win-win. You can also reach more people by being a guest on podcasts. We covered how to get booked on podcasts way back on episode 89, so be sure to check that out where we share our insider secrets with you.

2. Repurpose your content. We talk about this quite a bit on the podcast, but it can be overlooked. Use one piece of content in multiple formats. For example, turn a blog post into a video or a podcast episode, then also break it up into social media posts This way, you can reach audiences with different content preferences. We do this for the podcast each week – we have the podcast as our main form of content, and we also use it for our blog posts, social media posts, emails AND reels or stories. So, this one format of content – is used 3 – 5 other ways each week. Decide which will be your main content medium, and what are other ways you can use it.

Content format options include:

Blog
Podcast
YouTube
Livestreams
Stories
Email
Reels
TikTok

Every time you create one piece of content, ask yourself how else you can use it.

3. Host an online summit. While this is way more involved as far as the time involved and the tech, it is hands down the quickest way to grow your email list and get in front of brand-new people. It’s also a phenomenal way to network with colleagues and even meet new ones when you ask your summit guests for recommendations for other people who may be interested in being on the summit. If you have a summit with 10 speakers and each one had an email list of 5,000 people, that’s 50,000 people you can get in front of from one event. I’ve seen summits that have as many as 25 speakers, so imagine how many new people you can reach. There are companies and virtual assistants who specialize in handling most of the tech and logistics stuff, so if this interests you, see if you can find a recommendation for a VA who helps people run summits.

4. Consistency. This applies to pretty much everything in business, but consistency with your content is important. Decide on a schedule that works for you. If you can’t post 5-7 days a week, commit to 2 or 3. Same with emailing your subscribers, if you can’t do weekly, stick with bi-weekly. If you want to stay top of mind, people need to see your content on a regular basis – whatever that looks like for you. Be realistic, so you can remain consistent rather than being sporadic.

5. Run Facebook ads. While the first 4 tips we shared were free, there are times when you may want to invest in paid ads to reach more people. Karen and I do this when we are promoting a webinar or challenge, so we can let as many people as possible know about it. You can run ads to grow your email list too, and for that you would have a free resource to promote and your ad would share who the resource is for and how it will help them, and the link where they can sign up to get it. The benefit of running ads is that you can reach more people, and it can be running behind the scenes 24/7. It takes some time to learn how to run ads, but if it’s something you want to do, we think it’s worth learning or outsourcing it to someone who can run them for you.

Let’s recap the 5 ways to maximize your online reach:

Leverage other people’s audiences.
Repurpose your content.
Host an online summit.
Consistency.
Run Facebook ads.

Which of these options appeal to you the most right now? You can choose more than one too – you can run ads while you’re also repurposing content and leveraging other people’s audiences.

Resources and Links mentioned on the show:

Episode 89: Insider Secrets for Getting Booked as a Podcast Guest

Let's Connect on Facebook:

Kathleen’s Free Guide: Social Media Planning Made Easy

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

by Kathleen LeGrys | Jul 24, 2023

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here’s what you’ll discover in this episode:

Why it’s important to have a variety of posts on social media
The 3 different categories of posts you should include
5 examples of types of posts you can put on rotation every month
How to come up with 30 days or more worth of posts each and every month

If you want to be more consistent on social media, but it has just felt too time consuming to come up with ideas for posts and videos, tune in to find out how to simplify the process.

BTW…I have a free guide that covers what we’re going to talk about in more detail and it’s called Social Media Planning Made Easy. This is a handy guide you can refer back to over and over again with a ton of ideas for coming up with social media posts, including 16 ideas for posts that you can put on rotation each month to build awareness, grow your email list AND convert followers to clients.

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.

Let’s talk a little bit about your social media strategy before we go into specific ideas for your posts.

In addition to having a variety of posts, you want to keep the customer journey in mind with your content. We talk about the customer journey a lot on this podcast because it’s so important. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.

Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales. The more touch points people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.

Needless to say, including video (live or recorded) as part of your content strategy is critical if you want to stand out and dramatically expedite the customer journey.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy

Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.

Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).

Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one.

So, Awareness & Nurture, lead generation and sales are your categories. Use a mix of these posts throughout the month, and notice which posts get the most engagement, responses and results and do more of those.

Here are 5 examples of types of posts you can put on rotation to get you started and I include a total of 16 examples in my free guide:

Quote graphics – these are great because they tend to get a lot of shares which can get you in front of new people. (Awareness/nurture category)
Behind the scenes with you – what are you working on or what is your latest find that you love. People also love sneak peeks of things. You can share that you are working on a new program a webinar, or a challenge, for example. (Awareness/nurture category)
Share a success story about you or a client – this makes what you do come to life when you share stories about how your life changed or the life of your client. (Awareness/nurture category)
Promote your freebies to grow your email list – remember that social media is where people find you and you want to connect off of social to build trust and invite people to work with you. (Lead generation)
Book a call with you – the #1 way you are going to get clients will be through free calls, so the more you do, the more clients you will have. (Sales)

The Difference Between Your Free and Paid Content

Strategy #3: Come up with 8-12 core pillars of content

Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60).

Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that tie into your offers and coaching programs? Consider some of the common questions you get since these can be good topics too.

Here are 8 examples of pillars of content for this niche that you can break down into smaller topics:

Hidden sources of gluten
Meal planning when you’re the only one in your family who is GF
How to avoid cross contamination in the kitchen
How to shop GF on a budget
Eating out while traveling
Gluten free baking tips
How to eat healthy while GF (some GF food is junk food)
What to do if you consumed gluten by mistake

When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.

The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.

If you open up a Google sheet, you can add your 8-12 pillars of content across the top, and then list your topics down each column and add to them as you go. Another option is to create a new tab in your Google sheet for each pillar. You can also use Trello or Evernote if you prefer. You just want to keep a running list, so you can continue to add to it as ideas strike, so whatever tech works for you is fine.

Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.

If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content. You can add or change pillars as you go. If you can only think of 3-5, start there.

You want to include the 3 categories we mentioned too: Awareness & Nurture, Lead and Sales. So, when you add in posts for those, you’re going to have so much content ready to go.

You have to write out the posts or video outline, but that’s usually the easy part – keep it short, sweet and helpful and imagine your post is only for your ideal client – it’s not for everyone. Imagine you are writing to one person.

Are you feeling a bit more enthused about this now? We hope so.

Recap

Let’s recap what we covered about how to plan out 30 days of your social media content in one hour or less each month.

Strategy #1: Use a variety of posts.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy: Attract & Nurture, Lead generation and sales.

Strategy #3: Come up with 8-12 core pillars of content.

BONUS TIP: You can schedule your posts ahead of time with a scheduling app like Planoly which works with Facebook, Instagram and Pinterest, or MeetEdgar for FB and IG. You can also google “social media scheduling apps” and look at more options.

Be sure to download your free copy of my guide, Social Media Planning Made Easy. It’s going to save you so much time and help you come up with better content that moves your ideal client along on their customer journey. You’ll also learn the #1 secret to getting engagement on your posts.

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Group Accelerator 50% OFF

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BEST OF: 5 Ways to Market Your Health Coaching Business

by Kathleen LeGrys | May 29, 2023

BEST OF: 5 Ways to Market Your Health Coaching Business

One of the top struggles we know most wellness business owners have is knowing how to market their business, so they can get a steady flow of new clients. Since this is such an important topic, we are bringing back an episode we did a few months ago that shares 5 simple but effective marketing strategies you can start using right now.

Marketing can be kept very simple, especially in the beginning as you’re testing things out and you’re feeling more confident about your niche and your skills as a coach. You don’t need a complicated 5-step sales funnel or any high-tech tools to be successful. You just need to make a plan that includes some foundational concepts and be consistent. Just like everything else, you’re going to keep learning as you go, so be patient with yourself and realize that not everything you try is going to be home run, and it’s all part of the process to test and experiment.

Before we cover the 5 strategies, it goes without saying that you must first be clear on who your ideal client is – your niche, so your marketing and your messaging is reaching the right people. You want people to know right away if you are for them or not. You don’t need a build a huge audience, you just need to build an audience of people who want what YOU are offering.

If you are still working on narrowing down your niche, be sure to check out episode 265 where we covered 3 Simple Steps to Validate Your Niche Marketing Message.

Let’s start with strategy #1 – Publish content on a regular basis.

Share content on social media and email that is related to your niche and how you help people. The most effective form of content is video because it helps people get to know you much quicker than just image posts. Not all of your posts have to be video, but you want to include it as part of your strategy. Short form video such as Reels are good for reaching more people and allowing others to find you when you use trending music and hashtags. Pick 1-2 social media platforms and go all in rather than dabbling in a few and not being consistent.

Other forms of content are good too such as blogs and podcasts.

TIP #1: Focus on the forms of content you have time for right now and that you will enjoy the most. The most important part of the success of your content is being consistent, so make a plan you can stick with on a regular basis – whatever that looks like for you.

TIP #2 – Repurpose your content – you can use your blog content for part of your emails, social media posts, and vice versa. One topic can be broken up in several ways to be used in multiple places in different formats.

2. Have an opt-in on your website to collect email addresses.

Growing your email list will be one of the most important things you do for your business and it will also be a key indicator in the profitability of your business. When you’re feeling discouraged about your reach on social media and/or the algorithm changes again, you are still in control of your email list and no one can take that away from you. Even if your email open rate is 20%, that is still much higher than your reach on social media.

We recommend you have your opt-in showing on your home page, and also use a pop-up opt-in if possible. A pop-up opt-in is where your free offer pops up after people are on your website for a certain amount of time. At a minimum, be sure to have your free offer on your home page towards the top, so visitors see it as soon as they land on your page.

If you don’t have a website yet, that’s okay. You can still promote your freebies on social media to grow your email list. You can use something like MailerLite where the free version includes email management for up to 1,000 subscribers as well as landing page templates for your freebies and sales pages. Having a website is not a must as you get started, so don’t let that hold you back.

5 Ways to Market Your Health Coaching Business

3. Email your subscribers weekly, if possible, so you stay top of mind.

You may know this is a good idea, but you might be wondering what your emails be about. Topics, can be taken from your social media posts, and it can also come from questions you get from clients or prospects, any myths you want to bust or common misconceptions about your area of expertise are some ideas to consider.

Most people will not be ready to work with you when they first get your freebie or follow up sequence, so this is why keeping top of mind is so important. If people opt in for your free offer and they don’t hear from you for 2-3 months, when they do get an email from you, they are likely to unsubscribe because they don’t remember who you are.

4. Host a Facebook group or other online community.

One of my zones of genius and favorite topics to talk about is Facebook groups, and that’s because you get to build a community around your area of expertise. A Facebook group is different than a Facebook business page because your group is where people will gather, hang out and interact with other people – they aren’t doing that one business pages. Your group is also where people get to know you, and you get to know them and find out more about what they want and where they struggle. This is important for your marketing and for ideas for your content – for your free content as well as ideas for your coaching programs and other offers. Some ideas for this podcast come from questions in the groups that Karen and I host. They sometimes also give us ideas for webinar topics and other offers. When you can find out where your ideal clients struggle the most and you find out more about their Why – that’s priceless.

If you want to host your own Facebook group but you aren’t sure how to run one, and how to get your ideal clients to join, my Group Accelerator mini course, walks you through everything you need to know, step by step. You’ll learn how to grow a highly engaged group that turns members into clients, and the mini course is 50% off right now.

5. Be a guest on podcasts

One of the best ways to grow your audience and your following is to leverage other people’s audiences, and podcasting is one great example of this. We did an entire episode all about how to get booked on podcasts, including how to research podcasts for possible guest opportunities. It was back on episode 89. If you set a goal to get on one podcast a month, you would be amazed at the growth of your business in a few short months. Plus, it allows you to make new connections with the hosts and you never know what opportunities can come from that. Sometimes, another podcast host will hear your interview and they may reach out to have you on their show too.

Before that imposter syndrome creeps up, just know that you don’t have to know everything to be a podcast guest – just focus on that topics you are most passionate about and feel the most comfortable talking about. Of course, you want the topics to be related to your niche, but you can be newer at what you do and still be a great guest who can share helpful information.

Where can you begin?

Don’t let this overwhelm you; start with one thing for now and do that until you can add something else. Maybe you aren’t able to outsource anything at the moment, and that’s okay too. When you are able to, hire a virtual assistant or social media manager who can take some of these tasks off your plate. A virtual assistant can even help research potential podcasts for you to be on.

We can’t wait to hear where you are in the process and what strategies you can add or be more consistent with in the coming months.

Resources and Links mentioned on the show:

Episode 89 – Insider Secrets to Getting Booked on Podcasts

Episode 265 – 3 Simple Steps to Validate Your Niche Marketing Message

Let's Connect on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

by Kathleen LeGrys | May 1, 2023

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

What it means to be authentic on social media and examples of how to do it
How trends can actually backfire when it comes to growing your following
Why your videos don’t need to go viral to build your brand
How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me. As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand. I decided I would use reels as another form of short video content and use it to share quick helpful tips. This video format was appealing to me because it’s very easy to come up with content that is short and to the point. I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing. So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?” When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.
Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives. I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!

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