How to Identify Your Marketable Ideal Client

How to Identify Your Marketable Ideal Client

How to Identify Your Marketable Ideal Client

If you want to know how to identify your marketable ideal client, you’ll want to tune into this episode of The Wellness Business Podcast. You’ll get the step-by-step framework that will help you narrow this down to one specific and clear statement which will attract the people you want to serve.

In this episode you’ll discover:

  • The easiest and simplest way that you can narrow down your marketable ideal client identity to a single statement, so your marketing message is clear and concise
  • 3 steps you can take to identify your marketable ideal client
  • The 4 possible places your ideal clients can be on their health journey and how to make an intention decision of where you want to show up for them
  • How to choose descriptive words that will resonate with your ideal clients rather than leaving them confused about what you do and how you help

If you’ve wondered how you can identify your marketable ideal client, tune in to learn the exact steps you need to take!

You’ll want to listen to episodes 163 and 164 first, and this episode will bring it all home for you.

Plus, be sure to download The Niche Companion Workbook to get step-by-step instructions for implementing what we teach you in this episode. 

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Do Your Ideal Clients Actually Want Your Help?

Do Your Ideal Clients Actually Want Your Help?

Do Your Ideal Clients Actually Want Your Help?​

If you ever feel like your message and content isn’t resonating with your audience and you only hear crickets chirping when you post on social media, I’m sure you’d like to figure out why, so you can fix it. 

In part 2 of our 3-part series about figuring out your niche, we’re going to share how to go about figuring out if the niche, or ideal client, that you have identified actually wants your help. We want to make sure you are talking to the people who are actively looking for solutions and are willing to invest to achieve their desired outcomes.

Here’s what you’ll learn:

  • How to figure out if the niche, or ideal client, that you have identified actually want your help
  • The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
  • How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
  • 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

If you want to stop wasting your time attracting the wrong clients (or none at all) and have been looking for the sweet spot in your business, then this is the episode you’ve been waiting for!

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

Resources and Links mentioned on the show:

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The Difference Between Your Niche, Marketing Message, and Offer

The Difference Between Your Niche, Marketing Message, and Offer

The difference between Your Niche, Marketing Message, and Offer

Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with.

We know it can be confusing to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we’re breaking it down for you, so you have the information and the steps you need to find your ideal client.

In this episode you’ll discover:

  • The difference between your niche, marketing message and offer
  • The two most common mistakes we see health coaches making when identifying their ideal clients that is preventing them from enrolling clients into their paid programs
  • A simple exercise you can use to determine if the niche you’ve already chosen is clear and concise, (or if the words you are using are leaving your niche up to interpretation)
  • The reason that dialing in on a marketing message that clearly states who you help and the transformation you offer will be a game-changer for your business

If you’ve been wondering how you can nail your niche, then this episode is for you!

Be sure to tune in and find out how you can discover your marketable ideal client with just a few simple steps.

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode. 

Resources and Links mentioned on the show:

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Best of: Secrets to Creating a Successful Online Coaching Program, Part 1

Best of: Secrets to Creating a Successful Online Coaching Program, Part 1

Best of: Secrets to Creating a Successful Online Coaching Program, Part 1

Right now is the best time to offer some element of online coaching for your tribe. We are bringing back a 2-part series about creating an online program because it’s more relevant now than ever.    

It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just too much to cover in one episode!), we are going to cover tips for creating your online coaching program and how to decide on a name, plus what to include as part of your program as far as support.

You’ll learn:

  • How and when to map out your online coaching program
  • Exactly how long YOUR coaching program should be with specific action steps to make the decision simple
  • How to decide on your online coaching program name
  • Which ways you can support your coaching clients and the frequency of your support

Are you ready to start creating a successful online coaching program? Hit play and listen to learn how!

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What to Give Clients When You Can’t Give Them A Meal Plan

What to Give Clients When You Can’t Give Them A Meal Plan

What to Give Clients When You Can't Give Them a Meal Plan

Meal plans can be a great value-added service for your clients, but what do you do if you live somewhere that meal plans do not fit into your scope of practice?

You’ll be happy to know that our guest has the perfect solution for you!

In this episode, our guest, Ashley Sauve from That Clean Life, shares how you can still provide great resources for your clients even if you can’t offer ‘meal plans.”

In this episode you will discover…

  • Why there are situations when giving meal plans are not an option and what to do about
  • How you can professionally handle what to give clients when you can't give them a meal plan, so you immediately position yourself as a valued resource
  • How to use recipe guides as a main staple in your coaching programs and why they always set your clients up for success
  • The quickest and easiest way to create professionally designed, brand-specific recipe guides for your business so you aren't spending hours trying to do it on your own

Figuring out what to provide your clients without giving them meal plans isn’t as difficult as it sounds, and after tuning in to this episode you’ll know exactly how to create plans that will help your clients achieve success and ultimately grow your business!

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How to Fill Your Coaching Program Once  Your Free Challenge is Over

How to Fill Your Coaching Program Once Your Free Challenge is Over

How to Fill Your Coaching Program Once Your Free Challenge is Over

One of the topics I can talk about for hours on end is how to use online challenges to get clients for your coaching practice.

Why?

I used challenges when I was a health coach, and they’re a great way to connect with your audience, build trust and then lead them to your coaching programs.

In this episode of The Wellness Business Podcast, we’re sharing 5 simple ways you can promote your paid program during your challenge without feeling salesy. Having a solid plan of how and when to promote your paid program is essential and it makes you feel more confident about your offer.   

In this episode, you’ll learn:

  • How to confidently promote your paid program without feeling salesy
  • The steps we take to launch our programs, including the Wellness Business Insider’s Club
  • How online challenges can be even better than webinars

It’s not as difficult as it might seem to promote your paid program in an authentic way. When you use the strategies we cover in this episode, you will feel more confident promoting your program and get more people enrolled in your programs. 

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