Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

If you want to build excitement for your coaching program while you also get feedback and testimonials for the next time you launch it, testing it with a beta launch is a great way to go. 

A beta program allows you to see if your offer and program resonates with your audience, and you get to test the program content, the delivery method and also the results people are getting. You will use the feedback you receive to make your program even better for next time.

In this episode you’ll discover:

  • Ten specific steps to beta test your first program
  • The magic number of beta testers to have in your group
  • What metrics to measure for success
  • How to get specific feedback from participants
  • Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a twopart series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

If you’re still wondering if choosing a niche is important, this episode will give you the answer.

Our guest, Mark Mohammadpour, shares the power of niching down and how it led him to a 5-figure corporate wellness contract where he gets to work with his ideal clients and grow a business he loves.

We have known Mark for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.

During this interview, Mark shares how he:

  • Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way)
  • Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed
  • Has been invited to speak at local and national events
  • Has adapted his business due to the pandemic, while people shifted to working at home
  • Tapped into his existing network of people to help grow his business
  • Overcame some mindset shifts about pricing his programs (spoiler alert: He has increased his rates from 3 to 5 figures)

As you’ll hear, when Mark nailed his niche, his business skyrocketed.

If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!

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3 Free Ways to Grow Your Facebook Group

3 Free Ways to Grow Your Facebook Group

3 Free Ways to Grow Your Facebook Group

A few weeks ago, Facebook announced that they will no longer be including health-related groups in their recommended groups, but before you panic, we want you to know that this is not that big of a deal because there are plenty of other ways to grow your group.

In this week’s episode of The Wellness Business Podcast, we are sharing 3 free ways to grow your group.

  1. Include an invitation to your group in your emails – we’re sharing examples of how to do this
  2. Your Website – we’ll tell you the best two places on your site for this
  3. Social Media – we’re sharing some of our favorite strategies

There are so many ways to grow your group, so don't fret over Facebook not recommending yours. We don’t rely on that strategy and our groups continue to grow each and every week.

Tune in to find out how to use these strategies too.

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Why You Should Survey Your Audience After a Program or Challenge

Why You Should Survey Your Audience After a Program or Challenge

Why You Should Survey Your Audience After a Program or Challenge 

Have you ever had a launch or promotion that did not go as well as you expected, and you weren’t sure why?  One way to find out what went wrong is to survey your audience.  You can also use surveys to get feedback and testimonials for your paid programs!    

When you ask for feedback, you will likely uncover great insights to know how to improve your marketing or your program the next time you run it. 

In this episode you’ll discover:

  • The importance of surveying your audience after a program or challenge so you can learn from them first-hand what went well and what needs tweaking in the future
  • Significant clues for improving your marketing message from the participants that didn't want to invest in your paid program
  • The 3 most common reasons people love your challenge but never invest in your program, (they are always there for the free stuff but never join your paid program)
  • Our secret sauce strategy to get more people happily replying to your follow-up survey, without begging

Tune in to learn how you can survey your audience so you can learn exactly why your ideal clients are (or aren’t) taking the next step with you.

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3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

If you want to fill your coaching programs, creating irresistible offers is a must. 

Crafting irresistible offers is about creating awareness and demand for your offer, and this is often an overlooked step in the marketing process.

On this episode of The Wellness Business Podcast, our guest and mentor James Wedmore, shares 3 ingredients to an irresistible offer, and how you can use them to fill your coaching programs.

3 Ingredients to an irresistible offer include:

  • Promise – The problem you solve for people and the result you make possible (the transformation).   
  • Process – This is the way in which this problem gets solved (your course or coaching). 
  • Price – Your price plays a vital role your marketing, and price is relative.  This is where a lot of people get stuck and that's not exclusive to the wellness space.

James also talks about common money mindset blocks and how it plays a role in our offers and our success.

You are going to be blown away by some of what James shares and you’ll see how it will make a dramatic impact on your sales when you incorporate these principles and strategies.

Get ready for some MAJOR A-HA moments!

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