How Precise Positioning Helps You Stand Out from Every Other Health Coach

How Precise Positioning Helps You Stand Out from Every Other Health Coach

One of the questions I hear from health coaches is how can they stand out from every other health coach out there?  Today, I have an awesome expert guest to share a great tip with you. 

 Lisa Simone Richards is a visibility strategist for health and wellness professionals, so I asked her to write an article to help answer this question. 

Here’s Lisa…

The good news: there are tens of thousands of health coaches. Through the work of coaches like you, people can live their best lives, full of vitality.

The bad news: there are tens of thousands of health coaches. While I operate from an abundance mindset, the hard truth is that you’re facing a lot of competition, it’s difficult to stand out, and potential clients have lots of options when it comes to choosing their coach.

This makes finding a way to differentiate yourself more important than ever. If you were to go up to a potential client and describe yourself saying “Hey I’m a health coach!”, that’s not useful. Like we established, there are tens of thousands of other health coaches. However, if you describe yourself saying “I’m a holistic nutritionist who helps vegan, post-partum moms lose their last 20 pounds of baby weight,” you’ve precisely positioned yourself. You’ve clearly communicated the transformation that you offer your ideal client in a way that instantly attracts and magnetizes them toward you. This modern-day version of an elevator pitch is called an ‘Audio Logo’.

A few weeks ago, I got to go to San Diego for a conference about creating your signature talk, and one of the exercises we had to do was introduce ourselves to people using this style of precise positioning that makes the transformation we offer super clear. I can’t begin to tell you how many people couldn’t articulate what they did without an awkward laugh or a convoluted answer. Do you know how much confidence I had investing my money in working with them? None! Having your own Audio Logo will make sure that your potential clients have confidence in you from the start. (If you want to create your own Audio Logo, click here to download the template.)

While honing in very specifically in a niche can seem really scary, after interviewing over 20 health, fitness & wellness entrepreneurs, all of them shared the same advice: focus on serving a very specific client, and not just anyone with a wallet and a pulse.

Kathleen’s Note: If you aren’t sure of your target market, be sure to read this article where I asked 6 experts to break this down so you can get more clarity.

Continuing with the vegan, post-partum mom example – let’s see how lucrative niche-ing down can actually be: there are about 1,000,000 vegans in the USA. Let’s assume that just 5% of them are moms. That’s 50,000 potential clients. Could you even work with 10% of that population, 5,000 of them? Probably not! There are plenty of client opportunities available to you, depending on how you look at it.

When you can precisely position yourself and speak this specifically in your ideal client’s language, it makes them feel like you’re in their head, that you really ‘get’ them, and that ultimately gives them confidence in knowing that they want to work not only with you, but exclusively with you.

Taking the time to figure out how you can set yourself apart is one of the most important (and lucrative) things you can do as a health coach. Take some time this week to brainstorm ideas, and then write your own audio logo so you can practice it over and over again.  You’ll be on your way to attracting more of your ideal clients.

To create your very own Audio Logo, download the template here.

Lisa Simone Richards is a visibility strategist for health, fitness, and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out. She’s here to show you how to get seen, get clients, and get paid and how to get off the hamster wheel of chasing clients and instead magnetically attract them to you at


The 4-Step Process for Growing Your Business with Free Content

The 4-Step Process for Growing Your Business with Free Content

If you’re wondering how to stand out online, position yourself as an expert, and fill your schedule with clients, this post is going to be a huge help.

As a health coach, you may be feeling frustrated with low engagement on social media, slow growth of your email list, and not enough new clients.

This scenario can be the result of several issues, but one of the biggest problems I see is a lack of high-value, free content being created and shared.

By “free content”, I’m referring to tips and resources that your ideal clients would absolutely LOVE! Keep reading for ideas and examples of what you can do.

Why is free content so important and why should you be giving it away?

I believe offering free content is no longer optional in today’s world. Your free content gives people a sample of what you do and what you’re about. Most importantly, it can show people that you may have the solution to their exact problem.

Don’t you love getting free samples of goodies like skin care products, make-up or even food samples at Costco? OMG…I love it when the Vitamix guy is at Costco! If I didn’t already own a Vitamix, I would buy one because I get to see some of the tasty, healthy things I can make with it.

What do samples do? They allow you to try out something so you can decide if you might like to purchase it at some point. Without that sample, you may have never known it existed, right?

Rather than thinking: “Why should I give away my valuable information for free?” (Scarcity mentality that leads to very few people finding out about you). Reframe it to: “What incredibly helpful and valuable information can I give away for free to blow people away?” (Abundance mentality that leads people to appreciate you, be drawn to you, and want to learn more about what u have to offer).

See the HUGE difference there?

When I hear people say “I don’t want to give away my information for free” I see a red flag that tells me they will continue to struggle to build a business because they won’t be able to get themselves out there in a big enough way.

Successful marketers know one of the best ways to let people know what you do is to show them – give them a sample of your BEST STUFF for FREE!


You see…people can find ANY information they want about healthy living on the internet, so I’m pretty sure any tips you have aren’t completely earth shattering.

But here’s the thing – people need YOU to help them implement the changes they struggle to make on their own. So, your free information probably isn’t “breaking news” but you can present it in a way that only you can, through your experience and personality.

I’ve heard it said before that your free content tells people what to do, but your paid content (or your coaching services) shows them how to do it, and that’s the missing piece for your clients – the how (and the accountability).

The purpose of your free content is to inform and educate, but you also want to have a plan of where you are going to lead people to learn more about what you do. You want to provide a simple solution that gets people eager to find out what else you offer. Ideally your free content will lead people to the next step, such as getting on your email list, signing up for a webinar, joining your free Facebook group, and then ultimately, becoming a paying client.

Now that you see how important this is, let’s look at what type of free content you can create and share with the world.

Free content can be offered in many forms, so decide what appeals to you the most.

Here are just a few popular options for free content:

1. Blog posts – include an opt-in within the blog post to build your email list
2. Videos – add a call-to-action to sign up for your freebie
3. Webinars – these can be value only (education, no selling) and you’ll grow your email list as people sign up to join the webinar. You can also offer a paid program at the end of your webinar.
4. Live streams – add a call-to-action to sign up for your freebie or webinar
5. Podcast – add a call-to-action at the end of each episode to sign up for your freebie

Note: Find places where you can submit guest blog posts or be a guest on a podcast that your target audience would listen to.

The idea behind your free content is to get exposure, showcase your knowledge and personality, then lead people to sign up for one of your free offers. This is a great way to build an email list of loyal subscribers that look forward to hearing from you.

You know the saying “When you give, you get” or “Givers gain” right?

People like those that provide helpful information for free.

So, here’s the 4-step process for growing your business with free content:

1. Create your high-value awesome free content (see list of 5 options above) and share it (keep reading for ideas)
2. Invite people to your freebie (lead magnet, opt-in)
3. Offer your services at some point in the follow-up emails and/or at different times throughout the year
4. Rinse and repeat

Promoting your free content

Okay, so now you have your awesome, irresistible free content, how do people find it?

1. Post on social media – I like Hootsuite or MeetEdgar for this because you can manage multiple social media platforms in one place, and each post can be used more than once. One blog post can be seen over and over again during the coming weeks and months when you use a 3rd party social media scheduling tool.

2. Live streaming – My preferred live streaming platform is Facebook live, but you can also do this on Instagram or Periscope. The key is to be consistent. Use your Facebook business page for this so you can maximize your reach. Even if you have under 1,000 followers, you can potentially reach thousands of people with your live broadcast. Part of the magic happens AFTER you go live and your video lives on for people to watch, like, and share (this will get more eyes on your video, as well as more likes on your page). Select a topic or theme to talk about (3-10 minutes is great), then at the end of your broadcast let people know how they can get your free resource (this freebie needs to be related to the topic of your live stream so it seems like the next logical step where they can get more help and ideas on the topic).

For great tips on how to use FB Live for your business, be sure to check out this post: Everything You Need to Know to Start Using Facebook Live for Your Health Coaching Busines.

3. Invest in Facebook ads – I like running ads to my blog posts because these ads usually cost much less than running ads to cold traffic for a lead magnet. I also get to retarget these website visitors (using the Facebook pixel) so I’m creating a custom audience of those that come to my website (these people will now be somewhat of a warm audience since they’ve been to my site and now know a little bit about me) and I can show them another ad (to a freebie/lead magnet). Ads to this custom audience will typically cost less than running ads to “cold” traffic, so it’s a win-win. I include an opt-in in all of my blog posts, as well as a place for people to like my FB page (you can run ads to target your Facebook followers, but this is only effective when you have at least a few thousand followers). I do also run ads to lead magnets, but I like to mix it up and invest in ads to my blog posts too, so I’m growing that warm market audience.

4. Let your email subscribers know – Even though your free content will help you grow your email list, be sure to let your current email subscribers know about your awesome resources. This will make them love you and appreciate you even more!

Be selective and strategic with your free content. Share some of your best stuff so people can get a glimpse of how awesome you are. I noticed that the better the free resources I provided, the more I grew my email list and the more raving fans I had.

You want your free content to be so good people reach out to you to thank you for it.

You know you’re on the right track with people comment and email you that your content was helpful (I LOVE it when this happens!).

Okay…now it’s your turn.

What amazing free content can you share with your audience in the next week or two? People really do want what you have to offer – they just need to know that you and your solution exist.

You’ve got this!

How to Double or Triple Your New Client Enrollment

How to Double or Triple Your New Client Enrollment

If there was one simple thing you could do that would double (or triple) your new client enrollment, how much would that impact your business?

If you have 10 discovery sessions with prospects, and you typically have 3 or 4 of them sign up to work with you, how amazing would it be to have 6-10 people sign up instead?

It would be pretty significant, right? You could double or triple not just your enrollment, but also your income.

One issue I hear from coaches is that they aren’t really sure how to go from talking to their prospective client (without offering a ton of free advice) to smoothly transitioning to offering their services to that client.

Has this ever happened to you?

I know it happened to me when I was a brand new health coach. Taking that leap to offering your services can feel pretty uncomfortable and icky. We want to help people, but we also don’t want to come off as used-car salesmen.

When you focus your attention on what the prospect needs, and really, really listen vs. try to offer solutions right away, it can be a total game-changer. And that’s what today’s post is all about.

First, let’s cover some groundwork.

The purpose of the Discovery Session is to find out if you and your potential client are a good fit for one another and to give them the space to tell you why they need help.

This is different than doing a Health History or giving free advice.

The school I attended encouraged us to do a health history as the first step, but it felt really awkward to me. I decided to come up with questions that felt more logical and flowed better – questions that I would ask if I were talking to a friend.

This conversation is what I’m going to share with you today.

You can get my script and step-by-step process HERE as part of the FREE Ultimate Health Coach Toolkit.

If what you’re doing right now is working, great! You might not want to change it – BUT if you are looking for some ideas of what to say, I’ve got you covered.

Your MAIN OBJECTIVE during this 20-30-minute call is to uncover your prospect’s struggles, pain points, and frustrations and really listen. Make sure you take notes as you listen. This is not the time to share your story or try to solve their problems.

I know that may seem difficult to do because we are heart-centered problem solvers by nature, but it’s really important that you avoid offering solutions during this call. You can offer resources if you’d like (links to websites, book recommendations, etc.) but you really don’t know enough about this person to make personal recommendations.

You also don’t want to be known as the person that gives out free advice all the time. You’re running a business, right? Set the expectation from the start that your services are valuable.

You can offer your free discovery session over the phone if you want. That is what I did, and in fact how I did ALL of my coachings. I just preferred coaching virtually and not having a physical office space, which worked great for me. The most important thing is to find what works for you.

Let’s cover some of the best questions to ask during your discovery sessions.

Again, you can grab a copy of my FREE Health Coach Toolkit HERE to see all of the questions (including the ones that lead to people signing up).

Here are a few of my favorite Discovery Session questions to get you started:

1. What are the top 2 or 3 things you would like help with the most?

2. Why is that important to you? (Give them time to go deeper on this one).

3. What have you tried in the past? (Find out what hasn’t worked so that you know why they may feel like they have failed in the past.)

4. How did that go? or What did you think of that?

5. Are you at the point where you really want to make positive changes and are ready to take action? (See where they are with their level of commitment.)

6. If you had someone guiding you along the way toward your goals, is that something you would find helpful?

Then you go on to asking the closing questions to have them sign up to work with you. Not sure what effective closing questions to ask? Just grab the FREE Ultimate Health Coach Toolkit for a complete Discovery Session outline with detailed script.

Do you see how this is very different than doing a health history or just giving away a free advice session?

Most of us fear coming across as too “pushy or salesy,” so this process makes it much easier.

Find out what they need, if they’re ready to make changes, and let them know how you can support them.

If they aren’t a good fit for some reason, let them know and either refer them to someone else or give them some other resources that may be helpful.

What changes can you make to your current Discovery Session to feel more confident, so you’re able to help more people reach their goals, and boost your income at the same time?

Have questions? Let me know in the comments below.

The 7 Step Signature Talk Formula

The 7 Step Signature Talk Formula

Today, I’m excited to share a post from my friend, and colleague, Alysa Rushton.  Alysa and I connected a few months ago, and OMG…this girl knows how to rock public speaking!

There are a few key elements to delivering a knock-your-socks-off talk, and Alysa is going to share 7 steps with you, so you can feel more confident at your next workshop.

Without further ado, here’s Alysa with her 7 Step Signature Talk Formula.

Let’s start at the very beginning…

1. Meet and greet

The meet and greet is where you, the speaker set the tone for the energy you want your audience to have.  Every room needs a leader and that leader is YOU!  Set the tone of the room’s energy by playing music.  Have some quotes up on the wall or on the screen.  And set your energy to be in service.

2. Powerful opening

As a speaker, it’s really tempting to make it all about you right from the beginning.  But you’ll want to show that you’re a great leader of the room by making it all about them right from the start. Open with a question and get the audience thinking and interacting.

3. Your story

This is a place that a lot of speakers struggle. “How much of my story do I tell?”  “How do I tell it?” “Do I have to even tell my story?”

The answer is YES!  You have to tell your story.  Not only does it anchor your credibility, but people learn through stories. Your audience wants to know that what they are currently going through is possible to overcome.  It’s powerful for them to hear how you did it!  Now you might be thinking, “well, what if I’m not perfect yet?  Can I still share my story?”  Of course is the answer!  No one who is alive is perfect.  Just think how powerful it will be for your audience to see how, even in your imperfection, you’re still working on things and moving forward.  When you share authentically, it lets your audience know that they’re safe to try things and make mistakes.  They don’t have to be perfect either – whew what a relief!

4. The content

This is another place where I see a lot of coaches struggle.  You’re a teacher by nature and you want to make sure people have ALL the information.  But the sad fact is that if you try to teach them everything you know they’ll be totally overwhelmed and won’t be able to move forward with you.  So instead of overwhelming your audience, follow the content delivery formula I share in the 7 Step Signature Talk Formula. Following this formula will keep you on track and keep your audience out of overwhelm.

5. The gift

Here’s the place in your talk when it’s time to give your audience something that’s designed to help them solve their main problem.  You’ll want to make sure your free gift is aligned with your talk.

What NOT to do example:
Talk Title: “The 7 Surprising Foods That Are Keeping You Sick and Tired.”

Free Gift:  PDF guide of your favorite smoothies (see how disconnected this gift is?)

What TO do example:
Talk Title: “The 7 Surprising Foods That Are Keeping You Sick and Tired.”

Free Gift:  Pdf guide of the 7 foods and healthy replacements.  (Pro tip: you want to make sure that your free gift looks pretty and really does help them solve a top of mind problem that’s related to your talk).

6. The offer

This is the place where you’ll invite people to your talk into a strategy session with you or some other offer that you might have.  This is also the place where many coaches avoid because it feels “salesly.”  But did you know, that there are between 30% and 50% of the people who are sitting in your audience that are actually ready for help?  They want to move forward!  And, they want you to ask them to move forward.  Think of it as your duty to just invite them to the next step.  What they do with it from there is up to them.

7. The wrap-up

Now it’s time to deliver the rest of your content and call your audience into action!  This is your time to inspire your audience into choosing something different for themselves.  They came to your talk for a reason, so be the leader and ask them, “what actions, based on today’s talk, will you incorporate into your life?”

Known as The “6 figure Women’s Voice Igniter”, Alysa Rushton is a Master Certified Public Speaking Instructor and high-end sales coach who teaches heart-centered entrepreneurs how to craft, package and promote their authentic message and shine their light so they can share their unique message with the world.

Alysa is the founder & CEO of Magnetic Messenger’s Academy and the creator of popular programs like Get Clients With Speaking, Profitable Workshops That Rock and Raise Your Voice Online.  Alysa’s clients and students go on to do great things like publish books, speak on TED stages, become featured experts on the news and more.

How to Price Your Health Coaching Programs

How to Price Your Health Coaching Programs

The #1 question I get from health coaches has to do with how to price their health coaching programs, so I figured it was time to write a post about it to help you figure out this quandary once and for all.

Before we dive into how to price your programs, we need to look at two things:

1. What your program will include (based on what your target audience wants)

2. What the transformation is going to be (the expected outcome for your clients).

Your clients are coming to you because they’re struggling with something they can’t figure out on their own. Or, they need your support to implement what they know they should be doing. This goes back to knowing your niche and understanding what they want help with the most. The more you know their challenges, the more you can gear your program to solve them. Check out this post to help you figure out your niche if you aren’t sure. 

Like I mentioned above, you first need to figure out what your program will include, and the solution your niche wants. When coaches ask me, “What should I charge for my program?” I can’t offer much information when I don’t know the details about it (or what their target market is willing to pay).

So, let’s look at different elements of support you can include in your programs:

  • Workouts
  • Meal plans
  • Recipes
  • One-one-coaching (how many sessions per month?)
  • Group coaching (online or in person)
  • Facebook group (not as important for your 1-on-1 clients, but great for group coaching programs)
  • Email support between sessions
  • Weekly check-ins (via text or email)
  • Daily prompts (via apps like NudgeCoach)

Next, you want to consider how you’re packaging your programs.

Will you offer your coaching programs based on:

  • Per session
  • Per month (if so, how many sessions per month?)
  • Per package (example: 3 or 6 months)
  • An online group continuity program – low monthly fee ($29 – $39) with no set end date – recurring revenue with more people.

You can probably now see that there are many variables to consider as you figure out pricing. Stay with me though – we’re going to figure this out together!

What you decide to price when you first start out will likely be lower than what you charge as you get more experience and build your confidence. Starting is the hardest part, right?

When I did a poll in the Health Coach Peer Support Facebook group recently, I discovered that most coaches charge by the package (3 or 6 months), but some offer month-to-month after the package program is over.

This is what I have come across for one-on-one coaching program pricing:

  • Most coaches offer two sessions per month, and the session time ranges from 45 – 60 minutes.
  • New coaches that are just starting out charge $50 – $75 per session.
  • More experienced coaches charge $100 – $200 per session.
  • The more niched your market is, the more you can charge because the more specific your solution is.

To discount or not to discount your programs

The only time I would recommend discounting your one-on-one coaching services is when you offer a savings for those that pay in full for your 3 or 6-month program. A suggested savings would be 5% (I prefer saying the word “savings” to clients vs. “discount”).  For a 3-month program priced at $600, that would be a savings of $30.

Pricing for group online programs

Again, depending on what you will include with your group online program, pricing will vary. In general, group coaching online pricing is half to two-thirds of your one-on-one program because it takes up less of your time and people are not receiving individualized attention.

A discount for an online program could be an “Early-Bird Savings” and/or bonus that goes away at a pre-determined date (5-7 days before your program starts is one example).  The discounted amount will depend on the regular price of the program, but 15% – 20% is a range to consider. If your 90-Day online program is priced at $297, the early-bird savings could be $50 or so. There isn’t a hard and fast rule, so test your pricing until you find the sweet spot (where you get enough people enrolled, and you’re earning what you want to make).

Know your goals

You also want to determine your income goals, and how you can plug the pieces into place to reach those goals. For example:  If you price your 1-on-1 coaching program at $197 per month, how many clients do you need to meet your income needs? Perhaps you want to offer a combination of one-on-one coaching and group online coaching to mix things up a bit, and bring in more revenue.

Don’t stress over figuring out the exact right pricing as you get started. It will change as time goes on. Most coaches start out at a lower price so they can gain experience, build their confidence, and get testimonials.

Some coaches prefer to offer only 3-month coaching programs, then go month-to-month after that.

Start with what makes the most sense to you, and go from there. You don’t have to do what everyone else is doing so keep that in mind as you map things out, and everything doesn’t have to be perfect before you start. Remember that you can adjust course when needed!

Have questions? Leave a comment below, or post your question over in the Health Coach Peer Support group (for certified health/wellness/fitness professionals only).

10 Ways to Boost Engagement in Your Facebook Group

10 Ways to Boost Engagement in Your Facebook Group

As a health coach, Facebook groups can be an amazing way to create a loyal, close-knit online community of raving fans. Unlike your Facebook business page, all of the members of your group can potentially see all of your posts. Today, I’m going to share 10 ways to boost engagement in your facebook group, because I know this can be a tricky thing.

[If you’re wondering why you would want to host your own Facebook group for your business, I created a detailed post about it HERE (including tips for promoting and growing your group), so be sure to check it out if you need more information.]

After you have your group up and running, you want to keep your members engaged and active, so they can get the most out of it, and get to know you.  Your group is going to be a lot more fun for everyone (including you) when people are commenting, asking questions and getting involved.

In this post, I’m sharing my top 10 tips to help boost engagement in your Facebook group (and help keep it from becoming a ghost town).

You can also get a copy of this checklist with 10 Tips HERE, so you’ll have it handy to refer back to later.

Before we dive in to the nitty gritty here, I want to point out that it’s very important to set your group apart, so you want to figure out why people should join YOUR group, and what makes it different from other groups.  In most cases, the more ‘nichey’ you can be, the better. For example, if the focus of your coaching business is geared to a paleo, vegan or vegetarian approach, that may be a good place to start to determine the theme of your group.  Think about what spin you can put on it to make your group unique, and appeal to your ideal clients.  If you’re too general, you may not get as much interest or engagement long term, so take that into consideration before you launch your group (or revisit this suggestion if your existing group has fizzled a bit).

NOTE: These 10 tips are geared for a free Facebook group, but most are applicable if you have a Facebook group that is part of one of your paid programs.

1. Tag people with a welcome message.

People love to be welcomed!  I recommend doing this once a week so that your group newsfeed isn’t full of separate welcome messages on a daily basis.  Tag the people that joined over the course of the week to welcome them. You can ask them where they’re from, or just ask them to introduce themselves.

To do this, you’ll click on ‘member’s in your group, and then sort by date (instead of choosing default or alphabetical), then you’ll see a list of the members that have joined within that time frame.

IMPORTANT: Remind members to add your group to their favorites/shortcuts and turn on notifications so they don’t miss anything. You can do this at the bottom of your welcome post.

If people don’t add your group to their favorites/shortcuts, and they belong to several groups, they may not see your posts, so this is key.

2. Set your group to closed (not public) and don’t add people without their permission.

People will feel more comfortable posting in your group when it’s closed vs. public. In a public group, members’ comments show up in their friend’s newsfeeds too, so people are wary about posting.

Do not just add people to your group because you want to grow it as quickly as you can. If your group is full of people that don’t care about being there, they won’t interact, so what’s the point, right?

3. Post your rules.

You can do this in the description section (after a welcome sentence or two, and what the group is about). Rules will help reduce sales posts, as well as any other types of posts you want to prevent. Screen people as best you can before you add them to make sure it’s not a spam account (you can outsource this to your VA if you have one).

4. Set an example

Be in the group at least 5 days a week to interact, answer questions and get conversations going. People are going to follow your lead, so if you aren’t involved in the group, they won’t be either.

TIME SAVING TIP: You can set up your posts ahead of time with a social media scheduling tool like Buffer, Hootsuite or PostPlanner.  Another scheduling tool is Edgar. I use Edgar and I love because it recycles through my library of posts automatically (set up a post once and it lives on, and you just keep adding content that rotates through the queue – pricing starts at $49 per month, but it’s amazing).

Don’t schedule the same posts each week because that gets really boring for your members.  I create 12 posts for 3 days each week (M-W-F) so I have 4-months worth of posts that I can reuse. On Tuesdays and Thursdays, I post other things like maybe one of my blog posts, a question, a poll, a motivational message or something else. I don’t have all 5 days planned out in advance, but that may appeal to you.

On occasion, I will share a special offer, flash sale or other offer that I think my group would be interested in.

5. Make it fun

Show your personality, don’t be perfect – be real. Let people get a glimpse into what you’re really like. It doesn’t all have to be serious.

6. Offer free goodies

Pin an opt-in to the top of your group as part of your welcome message. New members will appreciate this and it’s a great way to build your email list. Change out your free offer a few times a year. I prefer for this freebie to not lead to a sales pitch, but more of an opportunity for people to get to know you. Once they’re on your email list, they’ll know about any promotions or special offers you have throughout the year.

7. Provide free trainings or demos

Facebook live is great for this, but you can also add any recorded videos you already have.   I like Facebook Live because it gives people a chance to see you live, and you can answer their questions right there on the spot.

8. Use graphics in your posts

Eye-catching graphics will grab people’s attention in the news feed. This is easy (and free) to do.  You can use stock photo sites like and and use to add text. Easy breezy! is another option for creating graphics.

9. Don’t talk at people

Since the goal of your group is to get people involved, and familiar with you, involve them, ask for feedback and ask questions.  Do a poll from time to time to find out what people want to learn about the most or what they struggle with about certain topics.

Doing polls can also help you know what to include in your paid programs, as well as how to market your programs (what language to use, etc.)

10. Do a 5-7 day challenge

Free challenges work incredibly well to kick off a brand new group and get an influx of new members, and it’s very effective for breathing new life into an existing group. You just want your challenge topic to be relevant to the theme of your group.

If you need your own 7-Day Challenge, you can check out the 7-Day Healthy Habits Challenge here.

Don’t be afraid to test things to see what works best. I’ve been running Facebook groups for over 6 years, and it’s one of my absolute favorite things to do.  I’ve learned by trial and error what works and what does not, so don’t be afraid to do the same with your own group.  It’s always good to experiment from time to time.

Wishing you much success with your Facebook group.

CLICK HERE to grab your copy of this checklist so you can refer back to it any time.





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