Getting Over Your Fear of Live Video

Getting Over Your Fear of Live Video

Getting Over Your Fear of Live Video

If you want to stand out on social media and connect with your ideal clients, doing live video is the most effective way to do it. If you haven’t taken the plunge into live video yet, it may be due to fear. I don’t know of anyone who wasn’t nervous before doing live video for the first time.

The good news is that you CAN overcome your fear, and in this episode, we’re going to share our top 6 tips that are going to be a huge help to get you started.

I share my extreme fear and how I overcame it, so if I can do it, you can too!

You’ll discover:

  • Our inside secrets to building your confidence quickly with baby steps
  • What to put your focus on before you go live to feel more relaxed
  • The easiest way to get practice, so you feel more comfortable going live
  • What NOT to do on your livestream videos if you want people to feel connected to you

If live video is something you haven’t done yet because you’re nervous, you’ll want to tune in to find out how you can conquer your fear and get started.

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5 Simple Ways to Boost Engagement in Your Facebook Group

5 Simple Ways to Boost Engagement in Your Facebook Group

5 Simple Ways to Boost Engagement in Your Facebook Group

Facebook groups are still a powerful marketing tool for your wellness business in 2020. One question I get asked a lot is how to get more engagement and interaction from group members. I love Facebook groups as a business-building tool, and I’ve been using them for over 8 years now.

In this episode, we’re sharing 5 ways to boost engagement in your Facebook group, and once you put these strategies into place, you will see an increase of interaction and conversations.

You’ll discover:

  • What you must know before you start your group (or what to change right away)
  • The top reason why groups fizzle out
  • The most important thing to pin to the top of your group
  • The best way to breathe new life into your group AND continue to grow it
  • Examples of questions to ask before you approve new members

If you have been wondering how you can boost the engagement in your Facebook group, this episode is for you!

Plus, be sure to check out my free checklist, 10 Ways to Boost Engagement in Your Facebook Group.

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What is Really Sabotaging Your Success as a Health Coach

What is Really Sabotaging Your Success as a Health Coach

What is Really Sabotaging Your Success as a Health Coach

Is it possible that there is something sabotaging your success as a health coach that you have control over?   

You may think you need a fancy website, a logo and business cards to get clients, but the truth is that you can build a profitable wellness business without those things.

In this episode, we’re bringing back one of our popular episodes about having a clear and intentional strategy for attracting clients, so that you can start feeling confident about your decisions and action-taking.

You’ll discover:

  • What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
  • Our step-by-step process for making the best decisions in our business and figuring out what to focus on
  • Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, tune in now!

If you want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business, download our free roadmap, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

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Using Referral Partners to Grow Your Wellness Business

Using Referral Partners to Grow Your Wellness Business

Using Referral Partners to Grow Your Wellness Business

Using referral partners to grow your wellness business can work incredibly well, and in this encore episode, Karen shares exactly how she did this in her business years ago. Karen breaks it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals!

Referral partners offer many benefits to your business, including:

  • Respected professionals in your area recommending you to their clients and colleagues.
  • Your business will grow faster when several people are referring clients to you.
  • You get to build relationships with other community leaders and professionals
  • You'll be able to use your referral partners as a testimonial for your business.

Listen in as Karen gives you the exact step-by-step process she used to get multiple referral partners in her health coaching business. You’ll also learn what mistakes to avoid, and how to put a follow-up system in place that works!

Plus, grab Karen’s Referral Partner Letter Template and start making referral contacts for your wellness business today!

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Best of: 11 Ways to Book Discovery Calls

Best of: 11 Ways to Book Discovery Calls

Best of: 11 Ways to Book Discovery Calls

One of the most effective ways to get 1-on-1 coaching clients is by doing discovery calls, and the more calls you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype. 

We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.

In this episode you’ll learn…

  • How to get over your fear of feeling salesy during this call
  • Recommendations for different services to use for your calls
  • 11 specific and proven ways to invite people to your discovery calls
  • And more!

We know you’re going to get a lot of out of this episode, and we’re also sharing the list of 11 Ways to Book Discovery Calls with you, so you don’t even have to take notes!

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The 6-Part Formula for Growing Your Wellness Business

The 6-Part Formula for Growing Your Wellness Business

The 6-Part Formula for Growing Your Wellness Business

 

Spoiler alert: There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients, it takes work and it takes consistency to see results.  Don’t make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula in order to see progress and success – no matter what.

One of the most common questions I see in my Health Coach Biz Support Facebook group is “What do I need to do to get clients?”  I know it can feel confusing, but the good news is that I have a 6-part formula to share with you for growing your wellness business and when you follow it, you will see results. Your goal is to keep the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.

Think of the customer journey as taking people through these 3 stages:  Awareness -> Connection/Trust -> Conversion (to becoming a client).

Multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.

Let's dive into the 6-part formula for growing your wellness business. If you want a PDF copy of this formula, you can grab it here for free.

 

1. Know WHO it is you want to serve and HOW you help them reach a goal or overcome a problem (be very specific and not general or ‘wish washy’).

Will a 10-year old understand what you do without giving you a blank stare?  If your messaging is something like “I help women find their inner goddess so they can live their best life” – that is an example of being vague and wishy-washy.  You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living without the confusion, so they can prepare delicious meals the whole family will love.” Very specific, right?  For more on figuring out your niche, listen to our 3-part series on this topic on The Wellness Business Podcast where we did a mini-training to help you finally nail this.

 

2. Have a clear solution to their problem (your coaching program).

When you know who it is you help and how you help them, it’s easier to convey that your program is their solution.  Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. In the example I used above about gluten-free living for moms, your program could be called something like “Gluten-Free Made Easy” or “Gluten-Free Jump Start” then add a subtitle that explains who it’s for.  An example of a subtitle for this could be “Your 30-Day Plan to go from OMG to Gluten-Free with Ease.”  Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them.

 

3. Build AWARENESS.  Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer.

Examples of building awareness include options such as:

  • Livestream video
  • Instagram Stories
  • Social media posts
  • Blog posts
  • Guest blog posts
  • Running a 5-7 day challenge
  • Being a guest on podcasts
  • Hosting workshops or webinars
  • Being a guest on online summits or produce your own summit
  • YouTube channel
  • Reach out to potential referral partners

These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.

 

4. GIVE. Share helpful tips and resources and also include stories about your own journey and personal anecdotes that will help people get to know you as a person. See part #3 above for ways to give value and share your message. If you enjoy video, use livestreaming to communicate the value you want to share in the way of 3-5 minute videos where you share 1-2 tips at a time and always have a call to action at the end to either join your Facebook group, sign up for one of your freebies, book a discovery call or whatever action you want people to take next (you can rotate your calls to action).

 

5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.

 

6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above.   Invite people to join your programs and let them know how you can help them.

So, you don’t need to do a million different things, but what you do choose to do must be done consistently, so people get to know you, and you stand out.

What is one thing you can do this week to get started?

Grab a copy of this 6-Part Formula HERE, so you have it as your guide and checklist to refer back to whenever you want.

Have questions?  Come on over and join my FREE Facebook group where we have over 10,000 amazing, like-minded wellness business owners.

Hope to see you there!

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