How to Attract Your Ideal Health Coaching Clients Once You’ve Figured Out Your Niche

How to Attract Your Ideal Health Coaching Clients Once You’ve Figured Out Your Niche

How to Attract Your Ideal Health Coaching Clients Once You’ve Figured Out Your Niche

If you’re a health coach who is wondering how to attract your ideal health coaching clients once you’ve figured out your niche, this episode will inspire you and give you some great ideas!

On this episode, we’re excited to welcome of our Wellness Business Insider’s Club members, Andrea Dahlman, who is sharing how she figured out her niche, attracted three new clients in ONE week, how she surpassed her goal of filling her online program and much more!

In this episode, we talk about…

  • What changes Andrea made to narrow down her niche (even though she was nervous to do so)
  • The significance of recognizing your expertise and how to use it to your advantage
  • How Andrea handles one on one clients and promotes her online program
  • The power of being committed to action and not being tied to results
  • Strategies and skill sets learned in the Wellness Business Insider’s Club

Andrea is taking us through her process, step by step.

We can’t wait to hear what you think!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

A Sneak Peek Inside the Wellness Business Insider’s Club

A Sneak Peek Inside the Wellness Business Insider’s Club

A Sneak Peek Inside the Wellness Business Insider’s Club

As you may know, a few months ago, Karen and I launched an online mentorship program called the Wellness Business Insider’s Club.  The feedback and transformations happening with our members has been incredible, so we wanted to give you a sneak peek into a livestream we did in our members-only Facebook group. We know figuring out your niche can be really tricky, and we think after you listen, you’ll have lot more clarity about who it is you want to serve.

This episode is a jam packed full of aha moments and valuable content for those really wanting to understand the process of narrowing down your ideal client and marketing message to help build your business.   

Enjoy this exclusive VIP access as you take a glimpse into the Wellness Business Insider’s Club!

In this episode, we talk about…

  • The benefits of narrowing your target market to one target audience
  • Understanding a specific problem of your client vs. a general/non-specific one
  • Value of knowing search words your ideal client uses  
  • How to do market research using Facebook pages, live streams, and targeted ads
  • Knowing what sets your coaching apart and what offer/product to lead with  
  • Benefits of joining the Wellness Business Insider’s Club

We can’t wait to hear what you think! 

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

10 Ways to Promote Your Next Online Challenge

10 Ways to Promote Your Next Online Challenge

You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible.  How and where do you promote it?   

I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.

TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge).  One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.

BTW…If you want to grab a copy of this checklist to have to refer to when you launch your challenge, you can GET IT HERE.

No need to take notes, just grab your copy 🙂

Okay, let’s dive in…

Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):

1. Livestream videos (Facebook Live and/or Instagram Live)

Let people get to know you quicker by doing live videos and invite them to your challenge.  For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast

2. Instagram stories

Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).

3. Invite your current email subscribers

This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.

4. Your social media followers (use hashtags on Instagram)

Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business.  Episode 32  Episode 33

5. Your current Facebook group if you have one

If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.

6. Create an “event” on Facebook and invite people

You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.

7. Encourage those who sign up to share with their friends via social media

It can dramatically expand your reach when people share about your challenge on social media.  This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.

8. Find colleagues who can promote your challenge, and you can promote one for them in the future

What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.).  Figure out a win-win where you can promote something for them in the future.

9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post

Use a blog post to generate interest about your challenge, then promote the blog post.  Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).

10. Facebook ads targeted to the audience you want to attract.

Facebook ads can work really well when you know who you want to target, and you have the right objective.  You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go.  We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us.  You can listen to episode 43 here.

Additional tips:

Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.

During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past.  You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.

Get creative and have fun with it!

Grab a copy of these 10 ideas HERE, so you have it when you’re ready to promote your challenge.

Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!

The Year in Review and a Look Ahead

The Year in Review and a Look Ahead

The Year in Review and a Look Ahead

Are you ready for a new year of possibilities? You have the power to decide how you will create opportunities to reach your goals, and we’re excited to be a part of it with you. To ring in the New Year, we decided to have an open conversation and discuss 5  “Year-in-Review” questions and 5 “Year-Ahead” questions of each other, and we recommend you do the same. 

This is a bit of a behind-the-scenes look into our lives, what goes on in our business and some things we hope you take away to help you in your business this year.

Here are the questions we answered on this episode. Now it’s your turn!

Year-in-Review:

  1. What was one of my favorite accomplishments in 2018?
  2. What are 3 adjectives that best describe last year?
  3. Did I take some time to celebrate success last year? Give an example.
  4. What advice would I offer someone else on the basis of a lesson learned this year?
  5. What’s one thing I was a part of that I will remember for the rest of my life?

Year-Ahead

  1. If I could wave a magic wand and master one skill, what would it be? Why?
  2. How do I want to show up in my business and in my life in 2019?
  3. What 3 adjectives describe how I want to feel in 2019?
  4. What one thing am I curious to learn more about (business or personal)?
  5. What’s your #1 business goal for 2019?

If you’re curious how our year as business owners turned out this year, and what we expect for the year ahead, be sure to tune in!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Workshops to Fill Your Health Coaching Programs

How to Use Workshops to Fill Your Health Coaching Programs

How to Use Workshops to Fill Your Health Coaching Programs

This episode of The Wellness Business Podcast features an awesome health coach who’s giving us an inside look into how she uses workshops to fill her coaching programs. 

Our guest, Heather Woodruff, has taken the workshop strategy to an entirely new level, and she’s going to tells us exactly what she’s doing, so you can use her strategies in your business. 

She has used workshops to generate revenue, grow her email list, and enroll new one-on-one coaching clients into her program.  We appreciate her coming on the podcast to talk about what she’s doing!  We know you’re going to love this!    

In this episode, we talk about…

  • In person workshops vs. online workshops
  • Transitioning from free workshops to paid workshops and how to price them
  • The mindset hurdles she overcame in the process
  • How to effortlessly lead people to your paid programs

PLUS..

  • Heather’s Top 3 Tips for Workshop Success

If you want to know how to use workshops to get more clients in the new year, be sure to tune into this episode, because we are breaking it all down for you!

Happy listening!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Reach Beyond Your Friends and Family to Get Clients

How to Reach Beyond Your Friends and Family to Get Clients

How to Reach Beyond Your Friends and Family to Get Clients

If you want to know how to reach beyond your current circle of friends and family to get clients, this episode is for you.

We’re answering your questions about: how to expand your reach beyond your friends and family to get clients, what to post on your Facebook page versus your Facebook group, and how to create the perfect free offer that provides enough value but also doesn’t give away too much information.

These are frequently-asked questions and no matter where you are in your business, we think you’ll get something valuable from this episode!

In this episode, we talk about…

  • Finding clients outside of your circle of influence
  • What to post in your Facebook Group vs Your Facebook Page
  • The benefits of using a Facebook business page   
  • The importance of knowing your ideal client
  • Suggestions for creating a simple freebie to grow your email list
  • Recommendations for blog posts

Happy listening!

Have a suggestion for a podcast topic you want us to cover?

Let me know in the comments below!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you love our brand new membership program Wellness Business Insider’s Club.Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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