How To Align Your Program Sales Message For More Revenue

How To Align Your Program Sales Message For More Revenue

How to Align Your Program Sales Message For More Revenue

If you’ve ever launched a program, but the results weren’t as good as you had hoped, it could be that your sales message was not aligned with what you were offering.  If you’d like to know how to craft your marketing message generate more revenue, you’re going to love this episode.

We’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

  • How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
  • The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
  • How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

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How to Navigate the Changes on Instagram  with Jasmine Star

How to Navigate the Changes on Instagram with Jasmine Star

How to Navigate the Changes on Instagram with Jasmine Star

On this episode, you’ll learn how to navigate the changes that are coming to Instagram. If you’ve heard the news about ‘likes’ going away, don’t panic. As you’ll hear in this episode, our special guest, Jasmine Star, explains how these changes are actually going to be a good thing and how you can easily transition into these changes.

In this episode, Jasmine shares:

  • How to set yourself apart on Instagram and connect with people in a real and impactful way
  • What to do with the upcoming Instagram change
  • The difference between a ‘popular’ vs. a ‘profitable’ Instagram account
  • How to actually get your posts seen in your followers’ feeds
  • The secret behind tracking how many leads are actually coming from Instagram so you can tell if your strategy is paying off
  • How to reach new followers without being creepy

Jasmine is one of our top go-to experts when it comes to all things Instagram, so if you’ve ever had a question about the changes on Instagram or how to use Instagram as an effective marketing strategy, you’ll want to tune in.

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How To Increase Email Deliverability

How To Increase Email Deliverability

How to Increase Email Deliverability

Email is still one of the most effective ways to market your business but how do you increase the number of emails that show up in your subscriber’s inbox? 

In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it!

In this episode, we’re sharing:

  • 7 tips for increasing your email deliverability so your subscribers are actually seeing your emails
  • How we solved a major email deliverability issue with a challenge we recently ran (you’ll want to know how to avoid this pitfall!)
  • How to properly use links, text, and images in your emails
  • How to master your emails subject lines to avoid spam-triggered words

We want you to succeed in your email marketing because this is the best marketing tool out there. Go ahead and hit play so you can learn how to increase your email deliverability!

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How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

If you want to know how to come up with an irresistible topic for your coaching program, this is must-listen episode.

We’re honored to have Amy Porterfield as our guest to share her expertise with us about this. Karen and I have been following Amy for years, have taken some of her courses and have met her at live events, so it’s an honor to have her on the show.

In this episode, Amy walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic.

  • Strategy #1: “No Judgement Inspiration”
  • Strategy #2: The “Magic Wand” Question
  • Strategy #3: The Crowd Sourcing Experiment
  • Strategy #4: Examine Your Own Transformation
  • Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Amy shares a ton of great examples and insights, so you ‘re going to come away feeling inspired and ready to take action to come up with the perfect coaching program topic.

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

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How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

If you’d like to know how you can run lower-cost, high-converting Facebook ads, using your video view audience (people who have watched videos on your Facebook page) is one fantastic way to do it! This a strategy most people aren’t aware of, and our guest is walking us through it, step by step, so you can do it too.   

We are lucky to have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using this very efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your Facebook ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a fantastic way to do that.

You’ll get the inside scoop on:

  • The importance of video views on your Facebook page and why this benefits your cost and results of your ads
  • Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
  • The typical cost with video view ads (you’ll be amazed!)
  • The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
  • Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Karen was kind enough to do a video walk through for you on how to set up your audiences inside your Facebook ads dashboard.

How to Set UP a Facebook Custom Audience and Look-alike Audience Demonstration.

Oh, and be sure to grab Zach’s 5-Step Facebook Setup Audit in the resource links below.

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8 Successful Business Owners Share Their Top Productivity Tips

8 Successful Business Owners Share Their Top Productivity Tips

If you’re a wellness professional who is working on building your business, you probably feel less than productive some days. I’ve been there too, believe me! You graduated from your health coach training program, and BAM – you’re a business owner. As a health coach, you don’t have a boss telling you what to do and when it should be done. It can be liberating and intimidating at the same time.

The conversation about productivity came up in my Facebook group recently, so I decided to reach out to a few of my friends and colleagues to have them share their #1 tip that helps them get more accomplished each day.

Read each post and see which one (or two) you can implement to help boost your productivity.

Take action on one or more of the tips today, and let me know how it goes.

Have a favorite productivity tip you’d like to share? Feel free to share it in the comments.

Kathleen LeGrys

Ask the question, “Is this the most important thing I can be working on right now to grow my business?”

The number one thing that helps me be more productive is prioritizing what needs to be done, making a plan and then delegating tasks as needed.

It’s too easy to feel busy but not productive, so when I figure out the most important things I can work on right now to reach my goals, I know where to focus my time and energy. Prioritizing is key, so you can focus on what will move your business forward. One important question I ask myself from time to time is, “Is this the most important thing I can be working on right now to grow my business?”

Once you know your priorities for the week, month or quarter, you can then make a plan and decide what you can delegate. For example, one of my upcoming goals is to do a webinar, so that’s one of my priorities. Once I have the webinar outlined, I will outsource the creation of the slide deck because I know people who can do it much better and quicker than I can.

My planning system of choice is Trello, so I have everything in one place for all of my projects.

Kathleen LeGrys

Kathleen LeGrys

Health Coach Solutions

Abigail Hopkins

Assign a Limited Amount of Time to Tasks

This one is easy for me. The one strategy that helps me be more productive in my business is assigning a limited amount of time to tasks.

Work expands to fill the time available for its completion. So if I give myself a day to complete a task – it will take a day to complete. But if I only give myself two hours – I will find a way to get it done in that shorter amount of time. I’ve started working in short bursts of an hour or two and I find I can get so much done in that short amount of time when I focus.

Don’t give yourself a day to complete a task when it can be done in an hour.

 

Abigail Hopkins

Abigail Hopkins

Co-founder, That Clean Life

Amanda Cook

Do a Complete Brain Dump

My favorite strategy is one that I keep for “in case of emergency” situations, when I feel overwhelmed with too much to do, and unsure where to focus. Despite my other planning, this happens every few months, so here’s how I deal with it. Get a clean sheet of paper and do a complete brain dump of ALL the to-dos, projects, everything in your brain that you want to do (for work and personal life.) I do this as a mind-map making categories like ‘marketing’, ‘admin’, ‘website’, ‘home’ etc. But you can also do it as a list. Then, step away for at least 10 minutes – the most effective is to get outside into sunshine and nature. Clear your brain. Then come back in and review the list, picking out the tasks that are going to ‘move the needle’ the most in your business/life. Just focus on those first.

I find this extremely helpful to get all of the ‘clutter’ out of my brain, so I can get perspective and focus on my most important work.

Amanda Cook

Amanda Cook

Author, Speaker, Alchemist. Wellpreneur

Karen Pattock

One Task at a Time

I think I’ve finally perfected a process that works for me so I am super productive each week. Every Sunday I do a brain dump of everything that needs to get done. I add that to any outstanding items from my task list from the previous week. Once the list is complete I prioritize and choose the tasks that I’ll be working on in the upcoming week (usually 3-5 total).

Once the task list is finalized I assign specific days that I’ll work on those items. Depending on other commitments I have, I’ll clear blocks of time on my calendar each day to work on those items.

The key to this process is to dismiss any of the remaining items on the list out of my mind so I can fully concentrate on the prioritized items.

Lastly, I only work on ONE task at a time. I never try to multitask. It’s much more efficient and things always get done more quickly.

Karen Pattock

Karen Pattock

International Business Coach and Educator

Lisa Fraley

Use an Online Calendar

One strategy that helps me to be more productive in my business is using an online calendar system.

I love using ScheduleOnce (now under OnceHub) to allow clients to book Power Hour paid consultations or Connection Calls with my peers. I work in blocks of time (that’s another great strategy!) and have standing times on my calendar when clients and peers can book time with me and it links to my Google calendar.

Whenever I update an event on my Google calendar, it automatically makes the same adjustment on my ScheduleOnce calendar. It’s so freeing – both in time and mental energy – because I don’t have to go back and forth to schedule calls.

Lisa Fraley, JD

Lisa Fraley, JD

Legal Coach & Attorney

Nathalie Garcia

Wake Up Early

Waking up early has, by far, made the biggest difference in my own productivity. Being a morning person isn’t something that comes naturally to me, but getting an early start has really improved my productivity.

As a mom and an entrepreneur, there isn’t much uninterrupted time, except for before everyone wakes up or after everyone goes to sleep. But to be honest, although I favored working at night for a long time, I feel clearer and more efficient when I start my work before everyone wakes up. I find I can do more in less time and it keeps me focused and much calmer throughout the day.

Knowing that I’ve got at least 2 hours of uninterrupted time to start my day right and get some work done has been the best change I’ve made to my workdays (weekends included). Checking stuff off my list early helps me feel balanced so that I can be a better mom and boss as a result.

Nathalie Garcia

Nathalie Garcia

Founder, Practice Better

Alicia Streger

The Triple A’s

It happens to the best of us… and it doesn’t matter if you’re a brand new business owner or a seasoned professional. Your to-do list has piled up, and you all of a sudden have 5,209,204 things that you wanted to get done YESTERDAY.

You don’t know where to start. Some of the things on your list are GIANT projects that seem daunting. And then there are other things you don’t even know how to do.

Cue the stress and anxiety!

Besides the fact that you’re not alone and we ALL feel like this sometimes, one of my FAVORITE productivity tips is to remember the Triple A’s.

You can’t get it all done… right now. In fact, you’ll lose your mind if you try. But you can get ONE thing done right now.

So, here’s my tip: Take your 5 pages of to-do lists, and find the ONE thing that will make the biggest difference. This is the one thing, that if you ONLY got this one thing done today, you’d feel happy about your progress.

Then, do this thing FIRST.

Even if (especially if) you don’t know where to start. Take that one step forward. That one step will lead to another. And you know what?

Action. Alleviates. Anxiety.

If it’s a big project, set realistic expectations. Break it up into bite-sized pieces, and check one off your list each day. Then, the rest of the day is gravy!

So, in a nutshell, take your giant to-do list. Find your ONE most important thing. Forget about everything else on your list. And do that one thing first.

Alicia Streger

Alicia Streger

Owner

Krista Goncalves

Systems & Schedules

I live and work by my systems and schedules! These are the only answer to running my online business, in general, but certainly in terms of being truly productive – and not just busy 😉

And not just for the day-to-day stuff either, but for getting through the big tasks and projects as well. For example, I use an editorial calendar to organize and schedule out all of my content several weeks ahead of time, including my blog posts. I also use a scheduling app for all of my social media posts – again, usually several weeks ahead of time. I used to do it all manually, day in and day out, and it was the biggest time suck! Not to mention terribly inefficient and pretty much doubled my workload because I couldn’t stay organized.

As for systems – I simply can’t live without Trello and Google Docs for literally everything to organize and keep track of my business. So, there you have – implementing systems + schedules = surefire strategy!

Krista Goncalves, RHN

Krista Goncalves, RHN

Copywriter + Brand Strategist

I hope you found these tips helpful.

I love how each expert shared something different that helps them get more accomplished. We each need to find what works for us, so we can make it a habit we can easily incorporate and live with long term. Wow, that sounds a lot like advice we would give to our health coaching clients too.

Here’s to more productive and stress-free days!

Kathleen LeGrys

P.S. Before you go, be sure to scroll down to grab your FREE Ultimate Health Coach Toolkit. You’ll get scripts, worksheets and resources to help you enroll more new clients and create raving fans.

And if you haven’t done so already, come on over and join over 9,000 like-minded health and wellness business owners in my FREE Facebook group.

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