10 Ways to Boost Engagement in Your Facebook Group

10 Ways to Boost Engagement in Your Facebook Group

As a health coach, Facebook groups can be an amazing way to create a loyal, close-knit online community of raving fans. Unlike your Facebook business page, all of the members of your group can potentially see all of your posts. Today, I’m going to share 10 ways to boost engagement in your facebook group, because I know this can be a tricky thing.

[If you’re wondering why you would want to host your own Facebook group for your business, I created a detailed post about it HERE (including tips for promoting and growing your group), so be sure to check it out if you need more information.]

After you have your group up and running, you want to keep your members engaged and active, so they can get the most out of it, and get to know you.  Your group is going to be a lot more fun for everyone (including you) when people are commenting, asking questions and getting involved.

In this post, I’m sharing my top 10 tips to help boost engagement in your Facebook group (and help keep it from becoming a ghost town).

You can also get a copy of this checklist with 10 Tips HERE, so you’ll have it handy to refer back to later.

Before we dive in to the nitty gritty here, I want to point out that it’s very important to set your group apart, so you want to figure out why people should join YOUR group, and what makes it different from other groups.  In most cases, the more ‘nichey’ you can be, the better. For example, if the focus of your coaching business is geared to a paleo, vegan or vegetarian approach, that may be a good place to start to determine the theme of your group.  Think about what spin you can put on it to make your group unique, and appeal to your ideal clients.  If you’re too general, you may not get as much interest or engagement long term, so take that into consideration before you launch your group (or revisit this suggestion if your existing group has fizzled a bit).

NOTE: These 10 tips are geared for a free Facebook group, but most are applicable if you have a Facebook group that is part of one of your paid programs.

1. Tag people with a welcome message.

People love to be welcomed!  I recommend doing this once a week so that your group newsfeed isn’t full of separate welcome messages on a daily basis.  Tag the people that joined over the course of the week to welcome them. You can ask them where they’re from, or just ask them to introduce themselves.

To do this, you’ll click on ‘member’s in your group, and then sort by date (instead of choosing default or alphabetical), then you’ll see a list of the members that have joined within that time frame.

IMPORTANT: Remind members to add your group to their favorites/shortcuts and turn on notifications so they don’t miss anything. You can do this at the bottom of your welcome post.

If people don’t add your group to their favorites/shortcuts, and they belong to several groups, they may not see your posts, so this is key.

2. Set your group to closed (not public) and don’t add people without their permission.

People will feel more comfortable posting in your group when it’s closed vs. public. In a public group, members’ comments show up in their friend’s newsfeeds too, so people are wary about posting.

Do not just add people to your group because you want to grow it as quickly as you can. If your group is full of people that don’t care about being there, they won’t interact, so what’s the point, right?

3. Post your rules.

You can do this in the description section (after a welcome sentence or two, and what the group is about). Rules will help reduce sales posts, as well as any other types of posts you want to prevent. Screen people as best you can before you add them to make sure it’s not a spam account (you can outsource this to your VA if you have one).

4. Set an example

Be in the group at least 5 days a week to interact, answer questions and get conversations going. People are going to follow your lead, so if you aren’t involved in the group, they won’t be either.

TIME SAVING TIP: You can set up your posts ahead of time with a social media scheduling tool like Buffer, Hootsuite or PostPlanner.  Another scheduling tool is Edgar. I use Edgar and I love because it recycles through my library of posts automatically (set up a post once and it lives on, and you just keep adding content that rotates through the queue – pricing starts at $49 per month, but it’s amazing).

Don’t schedule the same posts each week because that gets really boring for your members.  I create 12 posts for 3 days each week (M-W-F) so I have 4-months worth of posts that I can reuse. On Tuesdays and Thursdays, I post other things like maybe one of my blog posts, a question, a poll, a motivational message or something else. I don’t have all 5 days planned out in advance, but that may appeal to you.

On occasion, I will share a special offer, flash sale or other offer that I think my group would be interested in.

5. Make it fun

Show your personality, don’t be perfect – be real. Let people get a glimpse into what you’re really like. It doesn’t all have to be serious.

6. Offer free goodies

Pin an opt-in to the top of your group as part of your welcome message. New members will appreciate this and it’s a great way to build your email list. Change out your free offer a few times a year. I prefer for this freebie to not lead to a sales pitch, but more of an opportunity for people to get to know you. Once they’re on your email list, they’ll know about any promotions or special offers you have throughout the year.

7. Provide free trainings or demos

Facebook live is great for this, but you can also add any recorded videos you already have.   I like Facebook Live because it gives people a chance to see you live, and you can answer their questions right there on the spot.

8. Use graphics in your posts

Eye-catching graphics will grab people’s attention in the news feed. This is easy (and free) to do.  You can use stock photo sites like pexels.com and pixabay.com and use picmonkey.com to add text. Easy breezy! Canva.com is another option for creating graphics.

9. Don’t talk at people

Since the goal of your group is to get people involved, and familiar with you, involve them, ask for feedback and ask questions.  Do a poll from time to time to find out what people want to learn about the most or what they struggle with about certain topics.

Doing polls can also help you know what to include in your paid programs, as well as how to market your programs (what language to use, etc.)

10. Do a 5-7 day challenge

Free challenges work incredibly well to kick off a brand new group and get an influx of new members, and it’s very effective for breathing new life into an existing group. You just want your challenge topic to be relevant to the theme of your group.

If you need your own 7-Day Challenge, you can check out the 7-Day Healthy Habits Challenge here.

Don’t be afraid to test things to see what works best. I’ve been running Facebook groups for over 6 years, and it’s one of my absolute favorite things to do.  I’ve learned by trial and error what works and what does not, so don’t be afraid to do the same with your own group.  It’s always good to experiment from time to time.

Wishing you much success with your Facebook group.

CLICK HERE to grab your copy of this checklist so you can refer back to it any time.

 

 

 

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Turning Failure Into Focus With Your Clients

Turning Failure Into Focus With Your Clients

Have you ever had a client that got off track?  This is a bit of a rhetorical question really, since it’s bound to happen. Your clients will get off track from time to time, so it’s important to know what to do when this happens, so you’ll feel empowered and equipped to handle it with grace and confidence.

Today’s post is from the amazing Marilena Minucci.  For those of you that attended IIN, you may remember her as one of the featured guest speakers. She was one of my favorites, so she’s likely one of your faves too.

I know you’re going to love this post, and find it incredibly helpful. Let us know what you think by leaving a comment for us at the end.

Here’s Marilena…

I love my clients, don’t you?  I love celebrating their successes and I’m so honored to walk the path beside them as they challenge themselves, continue to grow, and stretch their dreams beyond what they could have ever imagined. I love those “light bulb” moments where they make those meaningful connections.

However, what can confront us all as coaches, are the times when our clients get stuck, off-track, find they are in their own way or lose their focus altogether. I call that going from “the sizzle to the fizzle.”

I used to be afraid of these “retrograde” moments and what I felt they implied about me as a coach. But once I learned to embrace and welcome these times as the “most coachable” moments, I learned just how sacred and precious they could be for both my clients and myself.

It is here we can choose to enter a critical portal to the deeper coaching we all desire to do. It is here where the “Quantum Shifts” can happen that will contribute the most to a client’s sustainable success.

Are you willing to go there? To do so, you will have to embrace the role of the coach as a “Challenger.” This means to hold your client to their highest and help them stand in their truth in a safe, non-judgmental way that can lead to a recommitment to their goals and to themselves.

Here are three areas to explore with your clients. Keep in mind, the goal for you here is to gently guide them to the possible root of what is blocking, stalling or draining their energy around the goal.

Embrace the concept that the client NEVER fails. Instead, it is the goal, strategy, environment or a belief system that may require a tweak or that sometimes needs to be tossed out and redesigned altogether!

Is it a case of Goal Fatigue™?

If you are more excited about the clients’ ambitions than they are, it could be a sign that their goals may have gone stale.  Sometimes items that have been taking up space on the “to-do” list unaccomplished for a long time lose their juice.  Perhaps the client has had too much experience with setbacks to clearly envision their eventual success. Perhaps they have never taken the time to work through the details of moving forward. They may also just get bored, be progressing too slowly or have other more compelling issues calling for their attention.

Tools: Coach to the Juice! Spend more time during the goal-setting phase really getting clear on the goal and its relevance for your client at this point in time.

If it does not sound juicy or compelling to you, challenge the client to either recharge the goal or let it go. You might try breaking down any goal that is too broad, reformulating it, finding a way to get more excited about it… or tossing it out and finding a better one altogether.

Quantum Questions: What are you most passionate about right now? What is the importance of this for you? What are you hoping will change as a result? How long have you had this goal? What has-hasn’t worked for you in the past? Is this a “should” goal or a “non-negotiable” one for you?

Is it a case of Resistance?

Change is scary no matter how much we say we want it. As we begin to move in a new direction, fears of success and failure are often triggered and there may be an imagined ripple effect that can impact relationships, careers, and our life path in general.

When people stop “showing up” for themselves, it can be a normal form of distraction or self-protection (a.k.a. self-sabotage). Challenging a client here does not mean pushing. It means listening more, acknowledging their feelings and helping them decide where they want to go next.

Tools: Use your Reflective Listening to hear between the lines to what it is your client may be feeling but not saying. Let them drive the agenda of where they want to go next. What is critically important is to break down all goals into tiny action steps so as to help them handle any fears that might arise.

Quantum Questions: What is the risk to make the change now? What is the risk to NOT make the change now? Can you say more about what feelings have been coming up for you? How will you handle it when you feel scared to take the next step? How can we make the steps even smaller? What is the worst thing that might happen? What is the best thing that might happen?

Is it a case of Conflicting Intentions and/or Underlying Beliefs?

When clients stall out, it is helpful to troubleshoot their obstacles. They sometimes feel torn between their desires and other intentions or obligations.

They may also have an underlying belief that can undermine the best of their plans. For example, if they have a belief that they are meant to serve others first, this might cancel out any energy and momentum they feel towards “selfishly” prioritizing their own goals.

Tools: Help the client identify where they may need to create what we call “Compassionate Boundaries.” This will allow the client to say “no” or “not now” in a loving way that still honors both sides. Challenge the client to get clear and really prioritize their current intentions, roles or obligations and the time commitment required for each.

Quantum Questions: What would it take to make your current goal your single-minded priority this week? What would have to go on the back burner in order for you to succeed? What belief do you have that is undermining your progress?  How will prioritizing this goal help you meet the demands of all your other roles? What would you have to let go of in order to move forward? Where do you need to create a healthy boundary for yourself? What do you know to be true in this moment?

When our clients get stuck or fizzle out the temptation is to get in there and “fix” or push… neither of which are helpful coaching behaviors.  If this happens, try to catch yourself and gently return your focus to some of the tools and questions I have shared with you.

Also, resist the urge to think you haven’t done your job and instead, keep your attention on the client. Share with them what you see from an honest, non-shaming way so as to hold up the most powerful mirror you can.

Quantum Questions for the Coach to Sustain the Sizzle!

  • How well does the client’s stated goal and their energy around it match up?
  • Is the goal clear and broken down into smaller than small steps?
  • How does the client stay in touch with the meaning/motivation behind the goal on a regular basis?
  • Are the action steps tiny enough to ensure the client’s success and build momentum?
  • How might frequency of sessions or contact impact the outcome?
  • How can the client find a more fun way to track their progress?
  • Am I being consistent with my accountability?
  • Are we celebrating small successes along the way?
  • How have I been stuck myself in the past that could offer me some insight on the situation?
  • What are my judgments about my client’s lack of progress?
  • Am I being triggered in any way that clouds my coaching mirror?
  • Am I being self-compassionate and embracing my learning along the way?

Change is never a straight-line process. We must embrace every step forward and back as part of the dance of transformation.

As a “Challenger” you are also your client’s biggest Champion. You dance in the moment with them and wisely let them lead all the while holding the vision of their greatness until they can fully embody it for themselves.

In the meantime, I “Challenge” you to keep doing your own work and lean into the beliefs you hold that are bigger than any fear you possess. Let go of what no longer serves you and embrace your passion for this work to which you were called for a reason. I will always hold the vision of your greatness as you continue to stand more fully in its power every day!

Go Quantum with Your Coaching and in Your Life!

Marilena Minucci, MS, CHC, BCC

As creator of the Quantum Coaching Method™, Marilena has trained and mentored Health & Wellness Coaches over the past 25 years in a dynamic way to work more deeply and effectively with their clients through her Functional Coach Approach™. This includes a solid foundation Whole-Person Wellness, Soul-Centered Self-Care™, lifestyle change, personal development & productivity.   Her book, Quantum Coaching Questions is a highly acclaimed primer for Coaches and her training program Quantum Coaching Essentials™ offers coaches an approved pathway to recognized International Certification.

FREE OFFER:

Receive Two Sizzling Excerpts from Quantum Coaching Questions, Marilena’s highly acclaimed, must-have guidebook for every coach:

Bonus Guide #1: Quantum Questions for Clients Who are Stuck and Self-Sabotaging, and Bonus Guide #2: Quantum Questions for “Closing the Deal”

We’d love to know what you think. Please leave a comment below, and…

Join the conversation over in our FREE Facebook Group HERE (for certified wellness/fitness professionals only)

 

 

 

 

How to Handle Fixed Expenses When You Don’t Have Steady Income

How to Handle Fixed Expenses When You Don’t Have Steady Income

I’m thrilled to have a fantastic guest post today by Amber Dugger.  Amber is a Money Mindset and Wellness Coach, and I love how she has combined these two areas because they often go hand in hand for all of us.

Amber and I connected a few months ago, and I knew she would be able to share some great tips with you because we all know that income as a health coach isn’t always steady or predictable.

I hope you find this post helpful!

Here’s Amber..

{Disclaimer: Please make sure you talk to your accountant before you make any tax or investment decisions as I’m not familiar with your business or personal financial situation.}

As a health coach, you start off wearing so many hats.  You are nose deep in learning about digital marketing, how to get more clients, creating blog posts and opt-ins and trying to figure out how to get that opt-in to connect to your email service.  One thing that is less talked about is how to manage the cash as it starts to flow into your business.  When it does start to flow in, it can be a bit exciting and confusing all at the same time.  Where should I deposit this?  What about taxes?  Can I cover my bills with this income?

These questions are completely normal.  It is also normal to want to put the task off on figuring out what to do with your money.  The exciting news is that there is an easy and simple solution to helping you handle this new variable income even when you still have your normal monthly expenses. Curious?  Read on, my friend.

Do you feel like creating a money plan will just make you feel restricted and put your freedom in jeopardy?   Imagine me jumping up and down for a moment, grabbing you by the shoulders and looking you in the eyes.  Hear this – a plan gives you freedom and flexibility.

Saving money successfully and running a financially sustainable business requires two things:

  1. Clarity of what your money is doing for you
  1. Awareness of where and when that money is going in and out of your business (this is what I like to call a money plan – it has a better ring to it than the often-dreaded word budget)

To have a successful money plan depends on two things: determining your desired end result and regular income. Screeeeeech. Regular income you ask? As a health coach, you may be thinking to yourself, well, this article is not for me. I don’t have regular income. But I sure do have regular expenses! (Email marketing service, living expenses, social media tools, Facebook ads, etc.)

Regular income is possible for a health coach. You can create this regularity of income in your own business. It just means that when you make a lot of money one month, you don’t pay yourself all of it. You create what many people call a “drip account.” On months where you don’t make as much money, you will use money from previous months where you made more than you needed.

Having a budget is even more important for someone with variable income vs. someone with a regular paycheck. A budget gives you a really clear picture of what your money is doing for you and how long it will last in times where your revenue is lower than your average.

Ready to jump on the exciting budget (money plan) train? Trust me, you will start smiling about your numbers soon. I can share that with experience….just hold on for the ride!

Step 1:  Get clear on how much money you need to make to support your lifestyle (not what Facebook ads tell you…i.e., $5K months).

How do you do this?

  • Take out a piece of paper (or open a new Google Sheet – my preference).
  • List your fixed costs to live – rent, insurance, groceries, utilities, health insurance, car or transportation expenses.
  • List any incidentals that you are currently spending money on that are more flexible (Amazon purchases, subscription services, dining, entertainment, gifts, electronics, organic powders, essential oils, supplements etc).
  • Take a highlighter and mark all that are absolutely essential.
  • Circle (or use a different color) the remaining expenses. We will revisit these numbers later.

Step 2:  Get clear on how much money your business is costing you per month to run.

  • Take a separate piece of paper (or new tab on your Google Sheet) and list out all of your monthly and annual costs. Email marketing, hosting services, website costs, virtual assistant, Facebook ads etc.
  • Highlight the expenses that are absolutely essential. Do you see anything that is overlapping (ConvertKit and Leadpages for example? ConvertKit has landing page options so asking yourself if Leadpages is absolutely necessary is helpful to analyze).

Step 3: Finalize a monthly revenue goal that realistically covers your lifestyle goals and your business expenses.

Determine how much you want to set aside for taxes.  There are several ways to do this.  You can choose to just put aside 30% and know that most likely you will have money left over to reimburse yourself.  You can also use an online tax withholdings calculator to estimate what you will owe or you can ask your accountant to determine your estimated taxes owed.   Remember, you will need to make more than just enough to cover your personal expenses. You will need to also make enough to pay tax on the money that you are bringing into your business.

Step 4: When coming up with your monthly revenue goal, it is helpful to look at your specific needs and situation.

Do you have income coming in from other sources? Do you have a partner that is contributing to the household? Do you have freelance jobs or are you still working a day job and coaching in the evenings and weekends? Assess how much money is coming into your life and see how much you need to come up with. Once you have that number, you can see if you are currently averaging that amount (look at the last 3-6 months of income if possible.) Are you currently making that on average? If not, now is a good time to ask yourself how you will come up with the difference so that you can reach immediate sustainability (so you don’t incur or increase debt).

Step 5: From the work above, determine the amount of money that you will be paying yourself from your business account.

This is the amount of money that you will transfer to your personal account once (or twice) a month.  This is the amount that you will be budgeting with when it comes to your personal finances.  What about the extra that you made?  Leave it in your business account for future months when your income is less OR set up a separate savings account so you can accumulate the “extras” and not be tempted to spend them on an impulse (“oh, I need that new camera!”).

*Here are some tips if you have discovered that you are spending more money than what you are currently bringing in and how to correct it:

  • Revisit steps 1 and 2 – have you cut down your expenses to those that you truly need? I find that when I do this process with my clients, we continue to find expenses that are not necessary even after the 3rd or 4th review of the same information! Trust me, you will save yourself quite a bit of money – keep reviewing this.
  • Look at your package prices and evaluate what your business revenue would look like if you were fully booked at your current prices. Does this amount satisfy your income needs? If it doesn’t, it is time to reevaluate your package prices and increase them so that you can run a sustainable business.
  • Is the difference too great? If your expenses are too great and your income is still coming in bits and pieces and not covering your basic costs, administer some tough love and consider other temporary sources of income such as freelance jobs, side jobs or a part time job. Let me clear – this is a decision that many hold off on and regret not taking action sooner. This does NOT mean that you are failing in your business. It is quite the opposite. You are allowing yourself the ability to have additional energy (money) flow into your life so that you can continue to build your business while easing financial stress, increasing peace of mind and creating habits that will lead to building a thriving, impactful health coaching business.

Remember, profitability equals sustainability.

Profit earned authentically and sustainably is the lifeblood of your business. There is nothing wrong with earning a profit. It simply means that you are managing your expenses and being efficient with your business. Profit has little to do with the value of your services and so much more to do with the management of your cash. And by doing the action steps above, you will be well on your way to managing your cash with ease and give yourself the beautiful clarity and awareness of what your money is doing for you and your business.

Remember this – crowding out behavior doesn’t just apply to health, we can do it with our financial behaviors as well.  Easing into financial freedom is key for sustainable success.  Just take this process one day at a time, and grant yourself a lot of grace and love.

You got this!

Amber Dugger helps health coaches and service-based entrepreneurs sort their money headaches and increase their profit potential.

Learn more about Amber HERE and check out her incredibly helpful tips and resources.

OH, and be sure to join our incredible FREE Mastermind Group for Certified Health Coaches and Fitness Professionals. 

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How to Attract More Clients Using Niche Marketing: Advice from 6 Experts

How to Attract More Clients Using Niche Marketing: Advice from 6 Experts

What if there was a way that you could dramatically boost your visibility so you could stand out in a sea of thousands of other health coaches, help more people, and earn more money?

There IS a way to set yourself apart from your competition.

This, my friend, is the beauty of niche marketing – and today I have an amazing line up of experts that are going to share some of their best tips with you so you can get clear on exactly who you want to serve, so you can start filling your practice.

I know this is a confusing and frustrating process for many health coaches, so we are going to break it down for you right here, right now.

I reached out to a few of my all-time favorite people that have a ton of experience with online marketing in the health and fitness space. I know you are going to find this incredibly helpful for figuring out how to attract your ideal clients, and earn more revenue.

Get ready for an awesome mini training that’s going to rock your world (and your business)!

Let us know what you think by leaving a comment at the end of the post!

Can you build a business without figuring out a niche market? Perhaps, but it will take you much longer. You also won’t be able to help as many people and likely won’t earn as much money.

We know it’s not all about money. You want to do what you’re passionate about. But for it to be a truly rewarding and viable career, you need and deserve to make a living from it. There are MILLIONS of people that need help, but maybe just a few hundred or even a few thousand of them are perfect for YOU.

What if you could reach that group of people, get their attention, and bring them into your world? People are eager to learn about your solution to their problem – they just have to be able to find you.

If your niche isn’t clear and specific, it is as though you are shouting from the mountain tops but no one can hear or see you.

You’ll be like that little fish in a huge pond – trying to compete with everyone else. Instead, think big fish in a small pond. A lot less competition, much more visibility.

When you begin as a brand new wellness professional, you probably won’t know exactly who it is that you want to serve. The most important thing you can do is start working with clients, get some practice, then figure out your niche as soon as you can. Don’t stress over it. You may discover your perfect niche once you start coaching, and it may end up being something very different than you first imagined.  Be excited, and be open to the possibilities!

Now, let’s hear from our experts so that you can bring some of these ideas to life and start getting a dramatically better response from your marketing efforts, and reach the people you want to serve.

Amanda Cook

Get Clarity

First, let’s get clear about the purpose of a target market.

A target market defines who you market to, not who you work with!

If you meet a potential customer who is outside your target market, but you want to work with her – go right ahead!  The role of marketing isn’t to limit who can buy your products and services.

Also, your target market isn’t forever.  It’s simply a starting point to get traction and revenue in your business.

You want to start with one target market and commit to it for at least 6 months so you can build up some momentum.  Then, once you’re established in that market, you can decide to expand to helping with other problems in that market, or you can add a new market as well.  But if you try to be everything to everyone from the beginning, you’ll most likely dilute your efforts and not earn the kind of revenue you need to grow your practice.

So I recommend first getting really clear about the type of client you like to work with.  Just do a brainstorm and think about types or groups of people.  Who are you excited about helping?  What have you had personal experience with?  Where do you know people already?  Then step away from the list for at least 30 min and come back with fresh eyes, to revisit the groups and see if one jumps out at you – the one you’re most motivated to work with.  A good niche is one where the people know they have a specific problem, they have money to pay for a solution and you have access to them.  Once you have an idea of the type of person you’d like to work with, you want to start talking to them to really uncover their problems, struggles and dreams.  That combination of knowing the specific type of person and the specific problems she’s having that you can help with is a key to a great niche!

Amanda Cook

Amanda Cook

Founder, Wellpreneur Ltd.

wellpreneuronline.com

Amy Lippman

Choose a Niche that Resonates with You

Often it can be difficult to settle on a niche, because it feels like there’s a lot riding on the decision. You may feel that this decision will make or break your success.

It is an important decision, but it doesn’t have to be difficult to figure out.

One of the pitfalls that’s easy to make is choosing a niche that’s popular, but doesn’t really resonate with you. Choosing a niche that doesn’t resonate with you can make it more difficult to stay motivated in your business and feel comfortable promoting yourself.

To avoid this, start by answering these 5 key questions…

  1. Who do you love working with? These are the people who you find easy and fun to work with AND get great results.
  1. Why do your most successful clients come to you? If you’re currently working with clients or have worked with clients in the past, look back at Health History forms, intake forms, and/or your notes from initial consultations.  (If you haven’t yet started working with clients, no worries… you can skip this question.)Notice any themes you see repeated over and over. (Try not to go on memory and be sure to look at your notes and forms.)  Focus on looking at the files for clients who were “ideal” clients to work with who experienced great results.What was/is their biggest pain – their main motivation for coming to see you and work with you?I recall from my health coaching days that often people had many areas they wanted support with, but there was usually one main reason they decided to work with me.  This main reason is something that was causing them enough frustration that they were willing to invest in working with me.)
  2. What do people continually ask you about? Think about your friends, co-workers, and people you meet networking and in the community and the questions that often come up. Pro Tip: Only take into account the questions that come up from people who are similar to people you want to work with.
  1. What message or information do you want to get out in the world?  Think about areas YOU feel passionately about.
  1. What is your story? Often our niche is related to something we struggled with and overcame.


Putting it all Together

The answers to these questions are like puzzle pieces, that you can fit together to determine your niche.  After you write out your answers to these questions, highlight where there’s overlap.

By combining these different elements, you’ll be able to determine an area of focus that…

  • Is fun and comes naturally to you, so work is a pleasure
  • Taps into what people want, so you can easily enroll clients, and
  • Draws upon your passion and/or compelling story, which is what will keep you motivated and driven as you build your business

What If You’re Still Stuck?

After going through the process above, you might still feel stuck.  There are two main reasons this may be happening…

  1. What clients come to you for, or what people ask you about, is completely different than what YOU are passionate about.
  2. You’re a new coach and you really don’t know what you want to help people with. You may have a few different things you’re passionate about.

If this is the case, I want to share a different way to think about niching, which is to start by choosing a niche for one program. This could be a short cleanse or detox… or it could be for a longer group or private coaching program.

To give you an example, one of my clients was interested in working with women who are having difficulty conceiving.  So, she offered a program called  “Jump Start Your Fertility – A 21 day Cleanse to Promote Conception.”

Choosing a niche for a single program allows you to test it out.  You can determine whether you like working with the niche and gauge the level of interest from your audience and community.

Amy Lipmann

Amy Lipmann

Marketing Strategist & Founder, Marketing for Health Coaches

marketingforhealthcoaches.com

Alicia Streger

Become a Specialist

Don’t find customers for your products; find products for your customers.” – Seth Godin

Let me ask you a quick question…

How well do you know your ideal client?  I mean really know them.

Not just what their goals are, but what drives them.  What is their life like every day?   What is the story they keep telling themselves?  What do they struggle with on a deep level?  What fires them up inside and what is their underlying motivation?

Knowing (not guessing) the answers to these questions will help you to get inside the mind of your ideal clients and prospects.

When you specialize in KNOWING how to solve the problems for certain types of people, you create the opportunity to have an INCREDIBLE impact on someone’s life.

Not a “brushing the surface” kind of impact….but the kind of impact that can shift someone’s life forever.

If you look around at the majority of all fitness pros, nearly every single one helps people “lose weight, gain energy, and feel better”…. so what makes YOU different?

When you commit to specialize in helping people with a very specific kind of problem, you separate yourself from everyone else out there.  You go from being a generalist to a specialist.

And when you’re a specialist, you have your own niche within the market.  You begin to differentiate yourself as the go-to expert in your market, and you begin to be able to CREATE clients.  (insert sun shining through the clouds here)

Having a niche will allow you to:

  • Get exponentially BETTER RESULTS for your clients
  • Work with clients that you LOVE to work with
  • Make a LOT more money
  • Become the GO-TO EXPERT in your field

When you create your products and services, you know EXACTLY what problem needs to be solved- down to the very last detail.

The more time you spend on understanding who your ideal clients are, the more effectively you’ll be able to create programs and services that solve their specific problems.

You’ll become the GO-TO expert for your niche.

Take a look at some of the greats in our industry.  If you want to learn how to be a better baseball player, you’re going to Eric Cressey.  If you want better glutes, you’re going to Brett Contreras.  If you want to become a natural body builder, you’re heading to Nicole Wilkins.

You get the point.  Each of these specialists know EXACTLY who they serve, and they UNDERSTAND what their clients need at a deep level.

HOWEVER- before you select the niche market that you’re going to specialize in, you want to pay attention to 3 things:

  1. Do you LOVE working with these people?
  2. Is your niche market able to afford your services at the prices you want to charge?
  3. Is your niche “big enough?” (are there enough people with this problem for you to be able to help to reach your goals.)

If you answer no to the first one, you need to pick a different niche.  If you answer no to #2 or #3, spend some time thinking about if that uphill road is worth taking.

Now it’s your turn… what do YOU specialize in?  Who do you serve?  What is YOUR NICHE?

Alicia Streger

Alicia Streger

Owner, Fit Pro Essentials

fitproessentials.com

Karen Pattock

Find a Niche That’s Marketable

Narrowing your niche to a single ideal client can feel incredibly intimidating.

When you niche’ down it feels like you are eliminating so many potential new clients when, in fact, the opposite is true.

Let’s just say, for the sake of getting more clients, you bite the bullet, declare a niche’ and move forward in marketing your business.

Then the worst possible thing happens.

You don’t get any clients.

Now you’re asking yourself…

… did I pick the wrong niche’?

… is my niche’ too specific?

… is my niche’ not specific enough?

The truth is the problem may not be a reflection of your niche’ being too specific or not specific enough.

It’s more than likely a result of your niche’ not being marketable.

Let me give you an example.

Let’s say you’re a health coach that has chosen a niche’ of helping female career women/moms reduce stress and find time to put themselves first for a healthier, happier lifestyle.

That feels like a pretty good niche, don’t you think?

Your cause is noble, definitely needed and could help women navigate the extraordinarily busy life of motherhood and a career.

And yet, this incredibly perfect niche’ doesn’t seem to be attracting new clients.

What gives?

The reason is because it isn’t a ‘marketable niche’.

A marketable niche’ means you can target that audience with advertising, get your marketing materials in front of them on a consistent basis and can reach your target audience anytime you want.

So for the sake of our example how would you…

… target career moms in your advertising?

… target women that feel stress in your advertising?

… target women/moms that want to put themselves first in your advertising?

The fact is… you can’t.

Why?

Because there isn’t a place online, (my preference is Facebook), where these career moms are hanging out telling the world that they are stressed and want to put themselves first.

See why this niche is unreachable in terms of marketing?

Ideal clients that are chosen based on non-targetable attributes are always a source of frustration and disappointment when it comes to making sales.

So, how do you fix it?

Get more specific!!!

Declare a niche that offers you the opportunity to market your programs and services.

Let’s go back to our original niche’.

  • ORIGINAL (Non-Marketable) NICHE’: Female career women/moms who want to reduce stress and find time to put themselves first for a healthier, happier lifestyle.
  • Updated (Marketable) NICHE’: Women who want to conquer emotional eating and lose 25 pounds in 90 days.
  • SUPER TARGETED (Marketable) NICHE’: Women attorneys that emotionally eat due to stress and want to lost 25 pounds in 90 days.

This niche’ can be marketed to in multiple ways.

  • Target: Women attorneys
  • Target: Emotional eating
  • Target: Weight Loss

Facebook is THE BEST place to test your niche’ for marketing options.

Use the Facebook Audience Insights tool to test target options to learn if there are dedicated pages and groups where you are able to use paid advertising to directly market to your ideal client.

The bottom line: Verify that your niche’ is marketable and specific first.

Karen Pattock

Karen Pattock

International Business Coach and Educator

karenpattock.com

Ryan Lee

Go Pro

There are plenty of suggestions about niching down by gender, hobby and even sport.

Here’s another idea…

Niche down by profession or industry.

I know. I know. Healthy eating for an accountant, attorney or CEO will all be the same, but that’s not the point. We’re talking about the marketing and speaking directly to a specific niche.

The biggest benefit of niching down by profession is they are EASY TO REACH. And the ability to reach your niche is the most difficult part of marketing.

But each industry has trade associations. Events. Industry-specific websites. Facebook groups. Newsletters. Magazines. Certification. Equipment companies.

You can reach out to the influencers and quickly become the go-to person for all things health-related in that industry!

Ryan Lee

Ryan Lee

Publisher, Author, Entrepreneur

FREEDYM.com

Lori Kennedy

Solving a Specific Problem

When it comes to narrowing down your niche and choosing an ideal client to focus on, the first thing I always suggest is to think about one single topic you are obsessed with.

If you were stranded on a desert island and had to learn about only one thing for the next 5 years straight what would it be?

Keep in mind you’ll be saved, and that one topic might morph into different things over time but start off by putting yourself on that island with a whole bunch of blogs and books on one single topic. What would it be?

You’ve got to love what is it that you’re doing and if you’re not totally obsessed with it, if it’s not fun for you to learn about, you’ll get bored and annoyed. When that happens, you won’t want to work on your business anymore. So pick something you’re obsessed with.

The next tip I have to narrow down your niche to become more visible and profitable is to focus on solving a very specific problem. This is so much more than just picking a niche. Let’s say your niche is digestion. That’s fine but what’s the actual problem you’re solving?

It’s highly unlikely that clients even know they have a digestive system problem; they have acid reflux. So they will be searching out articles and programs to get rid of acid reflux, not fix their digestion. Decide what narrow and specific problem you are solving and then create loads of free content and a paid program to solve that specific problem.

When you solve the acid reflux problem, instead of trying to promote a digestion program, you’ll become the expert in acid reflux, and you’ll attract the exact type of clients you want… clients who have digestive system problems.

Lori Kennedy

Lori Kennedy

CEO, Lori Kennedy Inc.

thewellnessbusinesshub.com

 

We hope this post gave you some inspiration and great ideas for figuring out a profitable niche you love.

Before you go, be sure to grab your FREE GIFT Below!

How to Boost Engagement with Your Email Newsletter

How to Boost Engagement with Your Email Newsletter

Do you ever wonder how to boost engagement with the emails you’re sending (getting more opens, clicks and sales)?

Maybe you’re emailing your subscribers but not getting the results you hoped for, or maybe this whole email marketing thing seems a bit confusing.

No matter where you are in the email marketing process, this post will give you some great insights.

My guest today is my friend and online marketing expert, Amanda Cook. In this post, she’s sharing some of her top email marketing strategies to help you stay in touch with your subscribers in a meaningful way so you can turn them into ravings fans that look forward to hearing from you week after week.

Be sure to scroll all the way to the end of the post so you can sign up to get a free copy of Amanda’s upcoming book: Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.

Here’s Amanda…

You’ve probably heard that you must have an email newsletter if you want to find health coaching clients online, but you may not realize that there is more than one way to establish trust and rapport (and get paying clients) using email.

First, let’s understand why it’s critical to keep in touch with your email subscribers, if you want to turn them into clients.

Think about a recent shopping experience. There are different types of shopping trips, right? Sometimes you’re just shopping for fun, wandering around stores and “just looking.” You might take this kind of shopping trip for a lot of reasons. You could be bored, you could have time to kill before an appointment, you might want inspiration and ideas, you might be doing some research for a future purchase — but whatever the reason, on this kind of shopping trip you’re not really motivated to buy. You’re just looking.

On other shopping trips you’ve got a goal in mind. Maybe that summer wedding is just a few weeks away and you need an outfit, or all your socks have holes, or your air conditioner broke during a heat wave, or you need something to cook for dinner tonight. In times like these, you’re shopping with the intention of buying — and on these kind of trips there’s a much higher probability that you’ll leave the store having made a purchase.

It’s the same situation with your email subscribers. People visit your website, read your content, and join your email list for a ton of different reasons — usually NOT because they want to buy health coaching services right now.

Something about your content and your opt-in gift caught their attention. It hit on their needs and aspirations, so they joined your email list, but they’re not necessarily ready to buy at this exact moment. That’s where email comes in.  Your job is to keep in touch with them, offer value and connection, and make offers on your products and services. Then when they’re ready to buy, they’ll think of you first!

You don’t only have to keep in touch by a weekly email newsletter!  I often recommend creating a simple email autoresponder as a way to keep in touch and make offers.

Here’s the difference between the two approaches:

Email newsletters are sent out to your entire email list at the same time. An email newsletter often includes a little note from you, your latest blog post or content, upcoming events, and an offer for your products and services. The key point is that you’ll be writing your email newsletter once per week, and when you send it, that’s it. Email newsletters are one-time-only. If someone joins your list the next day, they’ll have to wait until the following week to get your next email newsletter. Your email newsletter can also be something very simple (not a lengthy newsletter that takes hours to put together) where you share a simple tip, maybe a recipe and call to action on how they can work with you (either in the body of the newsletter or included in the P.S.).

Autoresponders are an automated sequence of emails that start whenever someone subscribes to your email list. This means that every new subscriber gets the same introductory experience to your business. It doesn’t matter when they join — Tuesday or Friday, at 3PM or 3AM — when they join your list, they’ll get a welcome email, and then they’ll get a specific series of emails dripped out to them over the coming days and weeks.

There are three huge benefits of autoresponders:

  • Thoughtful Experience: You’ll know that new subscribers are seeing your very best content first, and you’re providing maximum value, because everyone is getting the same email sequence when they join.
  • More Engagement: People love autoresponders (when they’re done ethically) because they receive an immediate piece of content when they join, followed by regular, valuable content that helps them — it’s a strange experience to sign up for an email list and then not hear anything for a month! A new subscriber is motivated and wants to learn about the topic, so an autoresponder lets you deliver on that immediately, regardless of when they sign up.
  • Less Effort: You set up the autoresponder sequence once, and people get it whenever they subscribe! You can send email newsletters less frequently (focusing around timely information like events), because you know new subscribers are hearing from you automatically.

You usually have to pay for an email marketing service to use autoresponders (as opposed to email newsletters which are sometimes free, depending on the service). But for a small list, this cost is usually very affordable, and it can easily more than pay for itself.

How to Create a Simple Welcome Sequence

Create your first simple email autoresponder to welcome new subscribers into your business.  Think about how people are joining your email list.  Often it’s by downloading an eBook or other freebie.  So start there.

Here’s an example of how a welcome sequence might look for a health coach offering a free eBook.

Sample Welcome Sequence (for an eBook):

  • Day 0 — Subscriber receives link to download eBook.
  • Day 1 — Subscriber receives a question: Did you read the eBook? Mention one part that is especially relevant and share a story about it from your own life.
  • Day 2 — Tell a story about how to apply what they’ve learned to their life and offer a free strategy session.
  • Day 5 — Keep the momentum going with another tip on how they can go further using this information, and offer a free strategy session.

That’s it!  Keep it simple and easy.  Just think about the experience of a new subscriber joining your list.  What will they want to know?  What are your best content and resources that can help them with their problem? What can you offer them?

You can make the welcome sequence as long as you want.  You could stop after these few emails, or you could setup 6 months of weekly emails for each new subscriber – it’s totally up to you.

When you create your autoresponder welcome sequence, you just want to set it up so that the new subscribers don’t receive your weekly newsletter emails until they have finished this first sequence.

The most important consideration is that you stay in touch with your new subscribers, offer value and offer your services.  You can do this in an email newsletter, as well as with an autoresponder in advance.  Stay front of mind with your email subscribers, and make occasional offers, so you can convert some subscribers into paying clients.

About the Author

Amanda Cook is a digital marketer, health coach, host of The Wellpreneur Podcast, and author of Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.

You can sign up to get notified about getting a FREE copy once it’s released: WellpreneurBook.com

I read an advance copy of the book, and believe me when I say you’re going to want to get your hands on it!

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The 2-Step Webinar Formula That Guarantees Registration & Attendance

The 2-Step Webinar Formula That Guarantees Registration & Attendance

Webinars are still a hot topic, and a phenomenal marketing tool for your business, so if you’ve been thinking about doing them, this post is coming along at the PERFECT time for you!

My guest today is not only one of my dearest friends, but she’s also an unbelievable online marketing super star that ROCKS at webinars.  I have learned so much from her over the years (as a coaching client of hers, and as a student of her courses that teach the ins and outs of online marketing and webinars).

So, when I say you’re in for a real treat, I’m not kidding!

Karen Pattock is going to break things down for you, and share her 2-Step Formula that GUARANTEES you’ll have people signing up AND showing up for your webinars!

Here’s Karen….

Have you ever wondered what the most important steps are to SUCCESSFULLY HOST a webinar that ends with you making lots of sales of your programs or services?

If you’ve ever done a webinar, or thought about doing a webinar, you know that there are a lot of moving parts behind the scenes.

One of the stumbling blocks for most health coaches and fitness professionals that consider hosting a webinar is the fear that no one will sign up.

However, with a little careful planning and one simple webinar formula, that fear can be squashed with a flood of webinar registrations.

There are really ONLY 2 STEPS that truly matter in hosting a webinar.

These two steps are more important than any of the other steps and without giving them your full attention it’s almost certain that your webinar will feel like a disappointment.

Successfully navigating these two steps, as I’ll share in this article, will certainly help everything else become 100% easier.

Wondering what they are?

Let’s dive in…

STEP #1: Get enough people to register for your webinar to hit your target sales goal

This may sound elementary in nature but hear me out.

Most of the clients I work with decide to do a webinar, promote it a little bit to their list and on social media, get a small number of people to register, deliver the webinar and then can’t figure out why they didn’t make many sales.

Sound familiar?

The truth of the matter is you need to know your numbers, (which is something I’ll be diving into with a simple ‘webinar sales formula’ in my upcoming Webinar Profits Now program).

To figure out what your numbers need to be you have to ask yourself a series of questions.

  1. What’s my sales goal? (On average, you can count on 10% of total webinar registrants to purchase your offer).
  2. How many people need to purchase my program or service to reach the goal?  (On average, you can count on a total of 15-20% that attend live to purchase)
  3. How many people need to attend live to make that many sales? (On average, 40-50% show up live, but this can be as low as 20-30%)
  4. How many people need to register to get that many people to attend live?
  5. How much advertising do I need to do to get that many people to register?

This specific webinar sales formula is a form of reverse engineering your entire webinar campaign strategy. It starts with your end goal of ‘total sales’ and keeps stepping back to the beginning letting you know exactly what you need to accomplish.

Industry averages go a long way in telling you exactly what you need to do to accomplish your sales goals.

Taking the time to do the calculations to answer these questions will be the difference between a webinar that generates sales in the amount of your goal vs. not.

STEP #2: Get people to attend your webinar LIVE

Your first goal needs to be knowing the number of registrations you need to get to meet your ultimate sales goal as we just discussed in STEP #1.

Your second goal is to get as many of those that registered for your webinar to show up live.

Why?

Because the #1 reason webinars work so well to make sales is because the person attending gets emotionally wrapped up in your presentation, your solution, your program.

They are encouraged, inspired and empowered.

They take action by pulling out their credit card to purchase.

That’s the power of live attendance.

Once you get someone to register for your webinar your next job is to nurture them to get them excited about attending live with a simple onboarding email sequence.

Here’s an example of what an onboarding email sequence might look like…

  1. It starts with a registration confirmation email, (EX: Congratulations you have a seat!)
  2. Next you send them an email that gives them a link to a worksheet or workbook for the webinar, which encourages them to pay attention and engage during the webinar
  3. The next email gives them a 24-hour reminder notice
  4. The final email reminds them that the webinar starts in a few hours and gives them the link to the webinar workbook again

The contents of these emails can also offer cool bonuses or insider information to make your attendees feel special.

For instance:

  • Tell them about a special timely bonus they will receive for attending live
  • Share additional tips, strategies, facts and statistics to support your overall webinar promise
  • Send links to articles or blog posts that you’ve written that share supporting information around your webinar topic

Prioritizing these 2 steps along with a well thought out marketing schedule will virtually guarantee maximum registrations and attendance.

As more and more people are communicating and sharing information online through mobile devices it’s the perfect time for you to educate yourself on how to design, market and deliver the perfect webinar to get more clients in 2017.

I’ll be doing a deep “how-to” dive into each of these steps in my recently updated Webinar Profits Now program.

If you want to learn the right way to create, promote and deliver webinars that are a hit with your audience, be sure to check it out.

You can check out all of the details by CLICKING HERE
This is the year of webinar. It’s time you jumped on board.

~Karen
Karen Pattock is an International Business Coach and Educator specializing in Facebook Marketing and Online Customer Attraction Systems. She’s known as the “In The Trenches” Coach because she not only teaches her clients the ‘what’ of online marketing she also dives into the ‘how’ that it takes each step of the way to accomplish their goals.

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