Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a twopart series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

If you’re still wondering if choosing a niche is important, this episode will give you the answer.

Our guest, Mark Mohammadpour, shares the power of niching down and how it led him to a 5-figure corporate wellness contract where he gets to work with his ideal clients and grow a business he loves.

We have known Mark for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.

During this interview, Mark shares how he:

  • Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way)
  • Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed
  • Has been invited to speak at local and national events
  • Has adapted his business due to the pandemic, while people shifted to working at home
  • Tapped into his existing network of people to help grow his business
  • Overcame some mindset shifts about pricing his programs (spoiler alert: He has increased his rates from 3 to 5 figures)

As you’ll hear, when Mark nailed his niche, his business skyrocketed.

If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!

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The Power or Niching Down and Landing a 5-Figure Contract

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

No matter where you are in your journey with your coaching practice, your goals likely include building a profitable business, but what you may not know is that you are likely leaving money on the table.

One of the issues Karen Pattock and I see a lot is coaches who are eager and excited to help people, but they quickly feel frustrated when they feel like their message is falling flat with their audience.  This means they hear crickets on social media and people are not enrolling in their paid programs. 

It’s been our experience that the coaches who are struggling the most to get clients fall into one of these 3 categories.

  1. They believe they are experienced and knowledgeable in many areas of health and wellness, so they believe they are doing themselves a disservice if they narrow their focus down to just one.
  1. They believe that a more general practice that speaks to health and wellness as a whole, rather than narrowing down to one niche, is a recipe for greater profit.
  1. They believe that they don’t have enough knowledge in any one area to be known as an ‘expert’ so they live in a space of imposter syndrome which prevents them from choosing a niche to become known for one thing.

What we’ve learned by working with thousands of coaches and wellness business owners over the years is that each one of these areas leads to you leaving money on the table. In other words, you aren’t nearly as profitable as you want to be not because of a lack of potential clients but rather a lack of clarity of who and how you serve.

When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.

In this episode of The Wellness Business Podcast, you'll discover:

  • The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment)
  • How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point of view
  • The #1 reason you're leaving money on the table in your wellness business and what you can do to correct it

BTW, be sure to grab your spot for our BRAND-NEW Live Training called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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How this Health Coach Booked 40 Discovery Calls in 5 Days

How this Health Coach Booked 40 Discovery Calls in 5 Days

How this Health Coach Booked 40 Discovery Calls in 5 Days​

If you do one-on-one coaching, discovery calls are likely the lifeblood of your business, and the more calls you do, the more clients you will have.

Can you imagine booking 40 calls in only 5 days?  Once we heard about these crazy results from our student, Mona, we knew we had to have her on the podcast to share how she did it.

We know you are going to be blown away and learn a few new strategies you can try too.

On this episode, Mona shares:

  • How she booked 40 calls in 5 days
  • Some of the obstacles she faced and how she overcame them
  • What her business was like a year ago and what it's like now
  • What kind of Facebook ads Mona ran and examples of what she included that made them so effective
  • Her discovery call follow-up reminder strategy that worked like a charm

If you are looking to book more discovery calls, be sure to tune in!

BTW, be sure to grab your spot for our BRAND-NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren't More of Your Social Media Followers Converting to Paying Clients

If you are wondering why more of your social media followers converting to paying clients, you are not alone. This is a very common question as you start out as health coach and try to figure out how to show up in an authentic way that also results in people signing up to work with you.

In this episode we're covering 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

  • How your ideal customer changed during 2020 into a ‘Now Customer' and how you should update your marketing to reach them
  • 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
  • The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you want to turn more of your followers into clients, be sure to tune in to this episode and also scroll down to register for our upcoming free training for health coaches.

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How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

If you want more engagement and interaction on Instagram, using story stickers are a must.

On this episode of The Wellness Business Podcast, we’re covering how to use stories to your advantage, so you stay top of mind with your followers.

Here are 4 of our favorite Instagram stickers that we use all the time, and we’re sharing what they are and how to use them to increase engagement, reach and build relationships with your followers.

1. Polls

2. Countdown timer

3. DM sticker

4. Question sticker

If you’ve wanted to learn more about the ways using IG stickers can help boost your social media reach and engagement, then you’ll want to tune in to this episode!

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