Why Your Copy Isn’t Converting

Why Your Copy Isn’t Converting

Why Your Copy Isn't Converting

If you have ever promoted a free offer, a webinar or a paid program and the results were disappointing, there are 4 common reasons why your copy isn’t converting and we’re diving into them on this episode of the podcast. 

Low conversion rates happen to all of us at some point or another but when you know how to troubleshoot the problem, you’ll see much higher conversion rates. 

In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.

Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.

Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.

Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.

Reason #4: You aren’t addressing and disarming their objections.

Copywriting comes into play with ALL all of your messaging, from your emails and social media posts to your sales pages, landing pages for your free offers, your website, your blog posts and more.

Listen in to learn more about these 4 reasons and find out how you can easily turn it around to get more people taking action.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

If you are trying to decide if you should launch a membership program or a course for your health coaching business, this episode is for you.

Back in February of this year, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program. This gives us unique insights to share because we have used both models.

We’ve received quite a few questions about why made the change, so we decided to share our process for making this decision. There is no right or wrong way to run your business, but after running our membership for over 2 years, pivoting to a course model made more sense for a few reasons. 

In this episode, you’ll discover:

  • Why we decided to change our monthly membership to a 12-week course
  • The trends we were seeing from our members that got our attention and started us on the path to making this decision
  • 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students

If you’ve wondered why we made this recent pivot from a membership to a course or you are trying to decide what’s right for you, tune in to get a behind-the-scenes look.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

We get questions about how we first met and how we started this podcast, so we thought it would be fun to share it all in on the podcast. In this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating an online course for wellness business owners.

We are also celebrating our 200th episode, and we’re giving away PRIZES. Scroll down for the deets, so you can enter to win! 

In this episode, we’re sharing:

  • How we met and our earliest memories of connecting on social media
  • The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
  • The thing we each said YES to that changed the trajectory of both of our businesses
  • What doors opened for us as a result of hosting this podcast

Did someone say PRIZES? 

Yes! Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We're giving away TEN $20 Amazon gift cards.

Here's how to get a chance to win:

Step 1.  Leave a rating and review in iTunes (from your mobile device)

Step 2.  Take a screenshot of your review 

Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners 🙂 

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    

Not sure how to leave a review in itunes?  Here’s how: 

  1. Select the ‘Podcasts’ app on your mobile device
  2. Select the “Search” icon on the bottom right corner
  3. In the search bar, type in “The Wellness Business Podcast” and click to open it
  4. Scroll down to ‘Ratings and Reviews’ and just under that, you will see ‘Write a Review’ where you can leave your feedback.

We read and appreciate each and every one of them!

Thanks for helping us celebrate!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

If you have ever launched a new program, you know there are plenty of ups and downs. It can be a lot of work and sometimes, the results can fall short of the goals we’ve set. The good news is that each time we launch or promote a paid program, we are receiving data and feedback to help us know how to make changes for the next time.

I do this all the time and I’m always learning and adjusting course as I go. Everyone experiences disappointing launches at some time in their business.

Our guest on The Wellness Business Podcast this week is Lisa Boehm. She recently went all in on her launch and she's here to share some of the lessons she learned, and what she'll do differently next time to make her launch more successful.

In this episode you'll discover:

  • A look behind the scenes of a fellow coach's recent launch including what she spent in Facebook ads, and how much she generated in revenue during her launch
  • Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale
  • Why Lisa believes she lost several sales because and what she’ll do differently next time to fix it
  • Lisa's top five lessons learned from her last launch and how you can apply them to your next promotion

If you’ve been wondering what it’s like to launch a new program or you’re getting ready to re-launch a program, you’ll want to listen in to this episode!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Action to Increase Leads, Sales and Engagement

Did you know that using calls to action can increase leads sales and engagement? 

If you want more people engaging with you on social media, signing up for your free offers and enrolling in your paid programs, knowing how to use calls to action in your content is critical. This comes into play with your social media posts, your videos, emails, blog posts, podcast and more. 

A call to action simply directs people to the next action you want them to take, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.

In this episode, you'll discover: 

  • What a call to action is and why it could be a missing piece of the puzzle for you
  • How to use calls to action in your content and social media posts for better results
  • Examples of effective calls to action you can use right away 
  • How to increase engagement, leads and sales with the right CTA's

Tune in to learn how this simple but effective strategy can make a huge impact in your business.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here's what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, this is a must-listen episode.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest