Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions​

We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either asked in our Facebook groups, posted on social media or emailed us about. 

We have 3 questions we’re answering today including how much content to share without giving away everything for free, how we work as business partners when it comes to sharing income and expenses, and lastly, is it better to offer a free or paid in-person workshop. 

Our first question is from Patty:

“I struggle with how much content to share without giving away the farm so to speak.

Do you have any tips on how much to share so I don’t feel like I’m giving away all the content from my paid program for free?”

This is a great question because you want to share helpful and valuable information, but you also don’t want to feel like you’re giving away your whole system – which honestly, is kind of hard to do when you’re sharing small nuggets of information.  We have an entire lesson about this inside our Wellness Business Accelerator program, and we’ll be opening the doors with a very special announcement in a couple of weeks. 

The best approach for not giving away the farm is to share content that teaches about the “what & why” about your area of expertise and not so much of the “how”. For example, if your niche includes women in menopause, you could discuss why women get menopausal symptoms, what they are, how one symptom can trigger another, etc. but save the info about how to fix it for your paid program. OR you can share an occasional “how” but just one step of it and not the whole process.

Another example would be that if your niche is helping women balance their blood sugar through whole foods and lifestyle, you can focus much of your content on the types of foods that elevate blood sugar, why managing blood sugar is so important, stats and data about how different type of exercise can help, general tips on types of food that slow sugar absorption when you eat. You can even do occasional healthy food swaps where you showcase a healthier option for a common food that is high in sugar. People love food swaps. You’re not giving them a plan to follow but it’s more like leaving breadcrumbs of tips to follow and then in your paid program, you give them the complete “how to”.

Also remember to sprinkle in client success stories and testimonials in your content, because that helps your audience imagine what’s possible for them if they work with you. 

Question #2 is from Michelle.

She’s teaming up with another wellness coach to provide online programs and eventually retreats. She wants to know how we divvy up income that is generated from our joint ventures.  Is it split 50/50 or do you track the clients we bring in separately? 

I love this question, and this is something we just figured out on our own in a way that works really well for the both of us for the past 7 years since starting this podcast and then eventually the Wellness Business Accelerator.

Karen has an accounting degree, so I really lucked out with that because I am not a numbers person by nature.  We keep track of all income and expenses for our joint ventures –we track them for the podcast, and then separately for the Wellness Business Accelerator (WBA), so we know what expenses we have, where it’s coming from and where it’s going out.  We have a Google sheet for the podcast and one for the WBA where we list everything by date. You can decide how often you want to settle expenses, distributions, but we do it every 2 months, and everything is split 50/50 which keeps it simple. 

Our 3rd and final question is from Julie:

“I want to host a workshop at a local restaurant that offers a room free of charge for the community. My goal is to educate, gain email subscribers, customers and health coaching clients. Should I offer it free or charge a small fee? If I charge, what do you think is a fair amount?”

This can be tricky to decide and there isn’t one right way to do it, so it may involve some testing to see what gets the best results.  Generally, if your main goal is to grow your email list and get clients, a free workshop works well.  Karen did many free workshops at local gyms and it was a great way to get clients.  A free workshop is typically covering the WHAT and the WHY of the topic and you’re laying the groundwork for how your program is the solution to the problem they have or the goal they want to achieve.

A paid workshop would include more of the HOW because people are paying to get information they can leave with and implement.  That doesn’t mean you’re giving the whole solution in 45- 60 minutes, but the content of a paid workshop will be more robust than a free workshop, so keep that in mind too – expectations are going to be higher when people pay.

So, either way can work, but if you’re starting out, testing it by offering it for free can be the way to go.  When you get clients from a free workshop, you’re earning income to also help pay for any expenses you incur. If the restaurant location is free, that’s amazing and one less thing you have to pay for.

If you do decide you want to charge and provide more in-depth workshop content, you can start out as low as $15 and you can even do a promotion where if you bring a friend, the friend can come for free. This is free marketing for you if people bring a guest, so that’s a win-win too!

Either way you decide to go, you will be getting in front of new people with the opportunity to get new clients.

We hope one of these questions were on your mind too or maybe it will help you in the future with some of your plans as you create content to share, run workshops or possibly from some sort of collaboration or partnership down the road.   

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How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

If you’ve been building your email list for a while, you may have noticed that as your email list grows, your open and click-through rates go down. This is normal because some people are only looking for free information and maybe they got what they needed out of your initial free offer. That’s okay! A certain percentage of those people will remain at the top of your funnel and never invest in your offers. The remaining people on your list may need additional incentive to open your emails, so using a re-engagement campaign can be very effective for getting your subscribers interested in your content again. 

When you use this strategy, you can re-engage the people who are already on your list, build your email deliverability credibility with the different email platforms, and possibly get your subscribers excited about your offers all over again.

In this episode, we’re diving into how you can use an email re-engagement campaign in your business. 

How email delivery works and how to train your subscribers to click links to improve open rates

There is a fine line between giving enough information in your emails to make them valuable and interesting to your subscribers vs. giving it all away so there is no need for them to click the link, (the link being whatever call to action you are sharing with them in that particular email).

That means that you need to be strategic when deciding what to include in your email. Over time, your subscribers will become familiar with your style and be conditioned, or trained, to click the link to learn more. That’s you overall goal. When they love your content, they’ll always be curious to see what’s included in your most recent email.

Each time someone opens your email and clicks the link inside, it’s sending information out into the internet that says your content is desirable and interesting. That establishes credibility for you with the email delivery services and that’s a good thing.

What a re-engagement campaign is and how it works

A re-engagement campaign is a series of emails delivered over a number of days, or weeks, with the express purpose of getting your subscribers to engage, (specifically clicking a link). You’re ultimately training them that your content is valuable and clicking a link is beneficial to them.

When Karen did this for her list, she drafted 4 emails that were sent over the course of a month on 4 consecutive Saturdays. Each email was broken down into a specific category or topic and each email included four free pieces of free content.

Her email categories were:

Client Attraction
Client Conversion
Revenue Generation
Business Setup

She also sent one announcement email before the re-engagement campaign letting her list know what was coming and when to keep an eye out for it. The announcement email was designed to build excitement and enticement for what was coming.

How to Improve Email Delivery Rates with a 4-Week 
Re-engagement Campaign

Putting the pieces into place: 

  • Choose content for each week (4 weeks in total)
    • Feel free to use pdfs, checklists, resource lists, livestreams, blogs, podcast episodes, etc. Basically, any content that can be accessed by a single click. I included 4 resources in each email that included previous livestream trainings, workbooks, guides, checklists, etc.
  • Write delivery emails
    • The emails are pretty basic as the main goal is to spotlight the content and links that you’re sharing. Draft a brief introduction of that week’s topic and then list the resources that you’re sharing with the appropriate clickable links.
  • Tease what’s coming the following week
    • As you wrap up each email be sure to share what they can expect the following week. In essence, you’re teasing what is coming next as a way of piquing their interest and getting them excited for the following week.
  • CTA (call to action) in each email
    • The call to action for each email is to instruct them to click a link, or multiple links, to gain access to the information you’re sharing.


Review analytics, (specifically click through rate vs. open rate)

Tracking your data is the only way to know if something is working. Our recommendation is to establish a baseline by documenting the click through rates and for the most recent 4 emails that you sent prior to the campaign. Prior to the IOS14 update we also tracked open rates but the reliability of that information within your email management system is not accurate so now we rely strictly on click through rates as our main metric.

Back in 2021, when Apple released its Apple Mail Privacy Protection, it made it impossible to get accurate open rates. Basically, Apple Mail now ‘pre-fetches’ content in emails, which downloads whether the email is opened or not. This means everyone using Apple software will show a 100% open rate, even if they don’t open the email! So, this means your reporting will show a higher number of opens that are actually happening that’s why a click through rate is our metric of choice.

As you send the re-engagement emails, document the click through rates for each of the five campaign emails.

Next, analyze the data. To confirm that you have re-engaged your audience be sure to track the 5 emails that you sent after the campaign ends. Meaning you document the click through rates for each email.

We did some research on industry standards and in an article from Smart Insights they report that an average click through rate across all industries is 1.4%.

In the health and wellness space the average click through rate is 1%.

In an article posted 1.23.24 by Dripify.com they reported that the average click through rate across all industries is 2.3% with Campaign Source being their resource.

As you can tell, there is a range even within what the experts are reporting so it’s always a great idea to track your own data.

So, now it’s time to look at your results. Has there been an improvement? Have you seen an uptick in click through rates?

Once you run this campaign the first time you will be able to rinse & repeat it very easily with minor tweaks. Our recommendation is to run a re-engagement campaign two times per year.

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How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. The goal is to have people join your short-term program and lead them to a longer-term program as the next step to continue to see results. Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.

Let’s start with the first key element:

1. Identify and Address a Problem Your Audience Knows They Have 

The foundation of any successful coaching program starts with addressing the specific problems your ideal clients are facing. Understanding their pain points is not only important in covering the right topics to help them, but it’s also critical for your messaging and marketing of the program. If there is a disconnect between what you’re offering and what they think they need, they aren’t going to sign up – no matter how amazing your program may be.  What are your clients top 3-4 struggles? Where do they need help the most?

Let me share an example: 

When I was a health coach, my clients top 4 pain points were:

  • Reducing processed foods and eating more whole foods
  • Meal planning
  • Finding time for exercise and figuring out what type of exercise to do
  • Reducing stress

Their main goal was weight loss. So, when I was designing my coaching programs, I was sure to include these topics.

If it’s a 30-day program, you can’t go super deep on each topic, since you will likely cover one topic per week, and you don’t want to overwhelm people, so you highlight a few key elements of each topic and showcase examples of how to implement them. This is about baby steps – not the whole kitchen sink.

If you had to choose 4 topics to cover, what would they be?  Write down some ideas, and then come up with subtopics for each one that shares the why and the how.

So, for the topic on meal planning, you can share why it’s important, why it helps people reach their goals, saves them money and some helpful tips on how to meal plan.  You can share any apps you like as well as any tips and tricks that make it easier to do.

As far as how to deliver the program, one easy way is to create a slide deck for each topic and then narrate it using Zoom or other software of your choice. Canva is great for this since they have slide deck templates you can use and customize.  You can then upload the videos to YouTube or Vimeo and host in a platform like Thinkific, Kajabi, Karta or Practice Better or you can keep it super simple and just upload the videos to a FB group you have set up for the 30-day program.

When I designed my 30-Day Fit and Healthy Jump Start done-for-you program for health coaches, those are the 4 topics I covered because they are some of the most common that people struggle with when transitioning to a healthier lifestyle. etc.)   

2. Provide Small Wins that Create Momentum 

Focus on small wins people can get, especially during the first couple of weeks. Progress is always motivating and helps people stay committed and engaged. It can also be the reason they decide to continue working with you after the 30 days are over.

An example of this could be sharing the importance and benefits of daily movement and sharing options for tracking daily steps.  You can have fun with this and encourage people to share their daily step count in the group for the week and at the end of the week, you’ll choose a winner at random for a $25 Amazon gift card.  The winner doesn’t have to have the highest number of steps, but by having people make the decision to do it, track it and post about it, helps them take action and it makes it fun.  This is just one idea, and it will depend on your niche what topics you cover, but baby steps and small wins can be very motivating for people.

How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

3. Create Desire for Next Steps They Can Take with You

You want to introduce the idea that the 30-day program is just the beginning, and there’s a deeper, more comprehensive level waiting for those who want to continue on the journey and see even more results.

Throughout your 30-day program, plant seeds about what it’s like to work with you in your 90-day program. Example:  “We go deeper into lifestyle changes that ease menopause symptoms in my Menopause Rescue program, and since we only have 30 days together in this program, I wanted to focus on 4 strategies that can start making a real impact.”   In this statement, you’re mentioning there is another program, so it’s creating a bit of curiosity and then at the end of your 30-day program, people will be ready to hear what’s next. You can sprinkle statements like this in each week of the program, and this works well in any livestreams you’re doing, or you can incorporate it into the content of your slide decks (or do both).

4. Offer Your Next Level Program 

As your 30-day program comes to a close, let members know how they can continue to work with you to see results. You just had a group of people spend 30 days with you and some of them are going to want more. You can do this on a livestream if you have a Facebook group community for your members and of course, you also want to send promotional emails about it.  Let them know who the next program is for and how it will help them. Paint the picture of what the next 90 days together will look like, by sharing the specific outcomes and benefits your clients can expect when they follow your system.

If you have testimonials, share those on your sales page as well as any videos of case studies you’ve collected.

Outline the topics and resources that will be covered in the next program, along with your ongoing support, guidance, and additional resources they’ll have access to.

Running a 30-day coaching program that leads to a longer-term program can be a fantastic way to build your practice because it allows people to make a small commitment that then shows them what else is possible with your help. Taking the first step is often the most challenging, so making it easy for people to do means you’ll have more clients and generate more revenue. You can rinse and repeat this process during the year, so you have a system you can replicate. In between each launch, continue to grow your email list, so each time you promote, you’ll have more people who see your offers.

Let’s recap the 4 key elements that make a 30-day coaching program successful:

  1. Identify and Address a Problem Your Audience Knows They Have
  2. Provide Small Wins that Create Momentum
  3. Create Desire for Next Steps They Can Take with You
  4. Offer Your Next Level Program

So, where can you start this week? You can do this very simply by starting with what you know your audience wants and create a program that covers some of the basics to get them going in the right direction.   Make a list of your clients struggles and goals and where you know they need support and put together an introductory program to help solve part of that problem.

If you aren’t exactly sure what your clients want or how to find out, we did an episode all about this that you may find helpful. It’s episode 341 called: How to Find Out What Your Ideal Clients Want.

You can either create a 30-day program from scratch or check out my 30-Day Fit and Healthy Jump Start if you’d like to have a completely done-for-you online coaching program that’s ready to go. It will save you so much time and you give a step-by-step process of exactly what to do and how to do it, including the promotional emails, social media posts and more.   

Here’s what Jennifer had to say after running this program for the first time:  This program is made to perfection. I had over 50 participants and gained 5 health coaching clients!

And Pam said this:

I love this program and how I can customize it to fit my demographic and make it my own. I enrolled 26 people on my first go around and now I have something I can use again and again.

Whether you decide to create a 30-day program on your own or use one I’ve created, the strategies we shared in this episode will help make it successful!

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Get it Done: 5 Steps to Overcome Your Tech Challenges

Get it Done: 5 Steps to Overcome Your Tech Challenges

Get it Done: 5 Steps to Overcome Your Tech Challenges

If you’re facing tech challenges as a health coach, you are not alone.  We hear this quite often, so we know the struggle can be real and quite frustrating. 

While having an online business requires some tech, coming at it from a different perspective can sometimes be helpful.

In this episode of The Wellness Business Podcast, you’ll discover:

  • A 5-step strategy that will help you determine whether it makes financial sense to stick it out to overcome the tech-challenge yourself or instead, hire a virtual assistant
  • The importance of analyzing the cost implications of choosing between DIY solutions and seeking external assistance
  • A super-simple strategy that allows you to hire someone to help you that won’t cost you a single penny
  • The best approach when hiring a virtual assistant to guarantee that you get the results you’re looking for within your allotted budget

In this episode, our goal isn’t to cover the benefits of hiring a virtual assistant to help you if you’re dealing with a tech-challenge, but rather to give you a 5-step process that helps you overcome your tech challenge once and for all. Yes, in some cases, that may require hiring someone to help, but in other cases, our system may prove that you are the right person for the job.

Let’s dive in!

Here are 5 Steps to Overcome Your Tech Challenges

Step 1 – Identify the specific tech challenge you’re facing

First and foremost, you have to know exactly what you’re trying to accomplish. For example, this could be setting up a MailerLite landing page, thank you page, email delivery & automated follow email sequence. That feels like a lot of moving parts but when you work inside one platform it does make it easier to navigate.

When you feel like the task is big and overwhelming it’s easy to stay in analysis paralysis. However, when you identify the specific tech challenge you’re having it may not be as big as you thought. For example, in the scenario shared above, it may be that you’re only having trouble with one piece of that puzzle, rather than the entire process. Hiring someone to help you with that one piece could be more cost-effective and a huge time-saver that makes it worth your while to bring them on board.

Step 2 – Decide if you can do it yourself with minimum learning or if you need to find someone to help you

This is the ultimate question, right? Do you need outside help which costs money vs. spending hours or even days, figuring it out yourself? There is a cost to doing it yourself. Time spent doing that task means less time for working with clients. Does the expense savings outweigh the lost revenue? Even if you don’t have clients at the moment, time spent working on back-office tasks means you’re not doing the marketing things that attract clients to you. That’s a major trade off and has the potential of lost revenue. It has to be part of your decision-making process.

As we discussed in step 1 – if you break down the project you’re trying to complete you may find that it’s only a small portion of it that you need assistance with vs. the entire project.

Step 3 – Look for someone in your family, friends, colleague group that has tech skills that would be open to helping you

In other words, get scrappy. While you may not be the techiest person in your circle of family and friends you have a skill set that you may be able to offer as an exchange for their services. Think of bartering your services for theirs.

Karen hired a high school student to edit her YouTube videos several years ago, and it was a great decision.

Maybe it’s a tech-savvy grandchild or girlfriend/boyfriend of someone you know. You can either offer a reasonable rate or offer something in exchange. Maybe a coaching session, meal planning, or a discount on a 30-day coaching program.

Outside the health coaching space, you could offer to babysit or a week of meal prep may be a good option. Be creative and see what you could do that would help them that doesn’t include paying them.

Get it Done: 5 Steps to Overcome Your Tech Challenges

Step 4 – If you decide to hire a VA, here are a couple options to find the right person

The easiest and best option is to ask for recommendations from other coaches. It’s always great to get an introduction from someone in your field. It takes the guesswork out of whether the VA is legit and reliable.

Another great option, and one Karen has personally used, is to post the job description in the VA Savvies FB group. This does require a little more work and keep in mind that the job description will need to be extremely specific to get the right person. Since this will more than likely be a one-time service it makes sense to ask the applicant to give you a quote to complete the job.

If hiring someone is on your radar, be sure to listen to episode 308 of the podcast. In that episode we walk you through Getting Help Sooner Rather Than Later – 5 Steps to Take When Hiring a Virtual Assistant.

Step 5 – Review applicants and quotes. Hire skilled VA with specific instructions, milestones, and timelines

Here we are at step #5 and at this point you’ve for sure made the decision whether you’re going to work through the tech challenge yourself or hire someone to help you.

If you’re decision is to hire someone then it’s key to set yourself up for success by giving them specific instructions, milestones, and timelines. Every subcontractor needs to have some form of accountability as a way of completing the job on time and giving you the results that you’re looking for. The more details you can agree upon before they start the less chance things will go off the rails. Do your best to make sure you are both on the same page.

Lastly, requiring a specific quote from them ahead of time is imperative so you know that completing the project is within your budget and they feel like they are getting paid what they are worth.

While tech challenges can feel stressful sometimes, it can be an opportunity to either learn something new or decide to take it off your plate and delegate it to someone else.  As we always say: “There is always a way!”

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Top 3 Reasons Why Your Free Offer Isn’t Converting Well and How to Fix It

Top 3 Reasons Why Your Free Offer Isn’t Converting Well and How to Fix It

Top 3 Reasons Why Your Free Offer Isn’t Converting Well and How to Fix it

If you’ve created a free offer to grow your email list but people aren’t signing up for it like you expected, it can leave you feeling confused and a bit deflated. Just know there can be some trial and error with any type of offer, even a free one, so we’re sharing 3 common reasons why this can happen and how to fix it.   

Your free offer can be anything from a PDF guide to a free challenge, a webinar or anything you are providing for free in exchange for people giving you their email address.  When we talk about conversions, we’re referring to the number of people who have taken the desired step you want them to take which in this case is entering their email address to receive your free offer.  If you’re promoting your lead magnet to your warm audience – people who are already familiar with you such as your social media followers, podcast listeners, etc.  a good conversion rate to shoot for is at least 50% – that means at least 50% of the people who clicked on the landing page, signed up.  If you’re promoting your lead magnet to a cold audience such as running FB ads, the rate will likely be lower – more like 30% or so.  Those are just ranges to keep in mind, so you have an idea what to expect and what to shoot for. 

We had the opportunity to do lead magnet audits for our Wellness Business Accelerator students a couple of months ago, so the timing for this is good while it’s still fresh in our minds.    

Okay, let’s jump in!   

Reason #1 for a low-converting free offer is that the title and topic are not specific enough.

This is the most common issue we see. When you consider that the title is the first thing people are going to see, and often base their decision on whether to get it or not, it needs to be very obvious right away who it’s for. 

This all starts with your niche.  We see dramatic changes with our Wellness Business Accelerator students when they dial in on their niche, and then create a free offer that addresses a top struggle or challenge they know they have and want fixed.

If you don’t have a niche that speaks to a particular subset of the population, it’s going to be very challenging to not only grow your email list, but also enroll clients in your coaching programs. 

Once you determine your niche and consider the top struggles, questions and challenges your ideal clients have, coming up with a topic and title for a compelling free offer becomes much easier. 

When you have a topic you know your audience will find helpful, you can use ChatGPT to generate title ideas to make this easier.    

Here are 3 title format ideas that can make this easy too:

  • 10 Ways to _________
  • A beginners guide to ___________
  • 10 _____ to Avoid if You _____________

Examples title that are filled in for those could be:

  • 10 Ways to Improve Sleep This Week
  • A Beginners Guide to Intermittent Fasting
  • 10 Common Foods to Avoid if You Have IBS 

Each one of those is very obvious who it’s for and that’s exactly what you want, so you’re growing an email list full of people who are interested in your particular area of specialty or focus.

Reason #2 for a low-converting free offer is that it’s not clear how it will help them (what benefits will they receive?).

This goes even further than just the title and subtitle because you also need to consider what you are going to include on the landing page people visit that tells them about the free resource and where they sign up to get it.  This will also come into place in your social media posts or ads you run that explain who the resource is for and what it will help them do. 

Even though the resource is free, it’s still critical to ‘sell it’ by conveying what’s in it for them.  Once you decide on your topic and title, brainstorm a list of 3-5 ways it will help your ideal clients.  It could be helping them avoid mistakes, save them time, make something easier and/or getting a quick win. 

Let’s take the title example we shared – 10 Common Foods to Avoid if You Have IBS.  One main benefit people could receive might be:   

Discover the most common trigger foods at restaurants, so you aren’t caught off guard.  The benefit there is not only knowing some of the common foods to avoid, but also some that are found at restaurants that could catch the off guard and cause a problem.

Lastly, reason #3 for a low-converting free offer is that the landing page is too busy or asks for too much information.

The landing page is just a single web page that includes the information about the lead magnet and a place where people can enter their email address to get it.

It’s easy to want to include a lot of information on this page, but it’s not a sales page, so you want it to be succinct and to the point and not include anything that isn’t absolutely necessary.

3 common mistakes we see are:

  • Too much text on the page
  • Images that make the page look too busy and detracts from the action you want people to take
  • Asking for first name, last name AND email address.

As far as text on the page, you want to include: 

  • The title and subtitle (if you have one)
  • Who it’s for and what it will help them do
  • 3-5 bullet points about the benefits of the resource
  • A box to enter their email address -ideally, email address only. The less information people have to fill out, the higher the conversions tend to be

You want this page to be very easy to scan and read quickly, so the reader can decide in a matter of a few seconds if it’s for them or not. 

One way to make this easier is to use landing page templates that come with your email management system rather than trying to create one from scratch. We also recommend you share your landing page with a colleague or someone else who can give you feedback to let you know if it’s clear who it’s for, how it will help them and if it’s easy to read without looking too busy. 

If you have a free offer that isn’t converting well, don’t feel discouraged – it’s a work in progress. Use this information to do an audit, and you can also ask a couple of people to look at it for you to see if they can tell who it’s for, what it will help them do and if the page is easy to read and visually appealing. The more you get to know your audience and their top pain points, the easier it will be to create irresistible resources for them.

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3 Secrets to Running a Successful Health Coaching Program

3 Secrets to Running a Successful Health Coaching Program

3 Secrets to Running a Successful Health Coaching Program

There are a few key elements to creating and running successful health coaching programs, and today, we’re sharing 3 of the most important ones. When you have a system or process to share that you can also rinse and repeat, your clients will be more successful, and you’ll be able to help more people.

In this episode, you’ll discover:

  • Why it’s important for you and your clients to have a blueprint to follow
  • How to come up with topics to cover to help your clients get the best results
  • A common mistake that’s easy to make with coaching programs (that often causes clients to give up)

Before we dive into the 3 secrets, I want to let you know about the 3-day sale that’s going on right now. All of my DFY health coaching programs and resources are 40% off from Jan 9-11.  I only run this sale once a year, so if you want to have a challenge, a 30-day program or a full 6-month health coaching program you can run right now, take advantage of the sale.

To check out the selection of resources to make your life easier and help your clients get great results, click here. Use code: JAN2024 for your 40% savings. 

Secret #1:  Your program takes clients through a process they can follow to get results.

This is your system or blueprint, and people love knowing there is a plan they can follow. When you think about helping your clients go from where there are now to where they want to be, what do they need to know and implement to see results?  When you think about taking your clients by the hand and guiding them through the steps they should have in place, what does that look like?

Maybe they can benefit from topics such as: 

  • Meal planning and prep tips, so they aren’t eating out as often, and they can eat more nutritious meals. 
  • Adding in more whole foods to improve digestion and energy.
  • Managing stress, which helps with pretty much any goal they are trying to achieve, whether it’s weight loss, blood sugar control, immune function, etc.   

Brainstorm and write down the 6-12 key topics that come to mind – this will depend on the length of your program. If it’s 3 months, and you cover 2 topics per month, you can start with 6 topics. If it’s a 6-month program, map out 12 topics to cover.

In my done-for-you 6-month health coaching program called “Coach with Confidence” you get 12 foundational coaching sessions that are all laid out, including action steps to make it easy for clients to implement. They are beautifully designed in Canva, so you can either use it with your 1-on-1 clients or for an online group program. 

It’s important to have a system you can take each client through, so you aren’t winging it or recreating the wheel for each client or each session.  This is also not optional if you have an online group coaching program where everyone is going through the same topics at a time. Having a system makes everything easier – for you and for your clients.

Secret #2: Your program is repeatable/scalable.

When you have a coaching program that you can rinse and repeat, and you have a system people can follow, you have a program you can scale.  This means you can run it over and over again without creating a program or process for each client. If you’re doing 1-on-1 coaching, there will be some minor customizing of the program based on the client’s situation and goals, but the overall blueprint they follow will remain the same.

Having a program you can run and scale saves you a ton of time, provides your clients with a step-by-step formula they can follow, and it gives you unlimited earning potential.

Secret #3. It doesn’t overwhelm the client.

This is so important to keep in mind because an overwhelmed client will often give up or quit because it feels like too much.  This is a common mistake that’s easy to make – giving your clients too much information at one time.  Small steps that build on each other is the best way to set your clients up for success.

Each client will be unique, so when you’re doing 1-on-1 coaching, you’ll have to gauge their level of ability to take action after each session. When clients feel stuck – it could mean they need to dial things back and just focus one small change at a time, and that’s okay. Everyone goes at their own pace.  You don’t want to throw too much information at people, and remember they aren’t at the same place in their journey that you are.  When clients feel like they are making progress, it keeps them motivated to keep going and seeing results, and that means happy clients and more referrals.   

Let’s recap the 3 secrets to a successful health coaching program:

#1:  It takes clients through a process they can follow to get results. 

#2: It’s repeatable/scalable.

#3. It doesn’t overwhelm the client.

As you create or run your coaching programs, keep these 3 tips in mind.

As a reminder, all of my DFY coaching programs are 40% off right now through Jan 11th at 11:59 pm EST.

Use code: JAN2024 at checkout for your savings.

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