BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

Wellness workshops are a fantastic way to attract, nurture, and convert your dream customers into paying clients. Today we’re covering 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.

In this episode you’ll discover:

  • Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
  • How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
  • The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

We often get asked what is the “BEST” way to get clients. As you’ve heard us say so many times on the podcast, there is never one single one ‘BEST’ way to do anything in your business. There are things to consider, such as your personality and style, what has been proven to work in the past, and does the method you’re considering sound interesting and fun for you?

This week on the podcast we’re bringing back a popular episode called: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

When Karen started out as a Health Coach, she was constantly trying to figure out which marketing actions would work the best for her. That’s when she discovered and tapped into the power of hosting monthly online workshops. This approach was the perfect combination of client attraction, nurturing, and program enrollment opportunity.

Over the course of 18 months her email list grew from 0-2,000 subscribers. It was evident that she was onto something, and she continued use this strategy for quite some time.

Before we dive into the 3 benefits, let’s first discuss exactly what we mean by a workshop. A high-value 60-minute workshop typically has 7 parts.

  1. Compelling and benefit rich title that will attract your ideal dream clients
  2. Strong introduction that confirms why the attendee showed up and lets them know they are in the right place
  3. 30-40 minutes of high-value teaching information
  4. Solid recap of what they learned to reaffirm that their time was well spent
  5. Transition from teaching to an offer (could be book a call or it could be join my program)
  6. Offer/pitch
  7. Q&A

Now that we are on the same page about what a workshop includes, let’s jump into the benefits to hosting monthly workshops.

1. Build know, like, trust factor

In any good plan you have to learn how to walk before you can run and the same is true for enrolling clients into your paid program. Before they will pull out their credit card to become a paying client you first need to attract them and build the know, like, trust factor with them.

The process of building the know, like, trust factor is another way of saying that you’re moving them along the customer journey with you so that your paid program feels like the next natural step in their journey.

Trust is one of the most important aspects of making the sale and workshops quickly speed up the process of helping someone get to know, like, and trust you.

When you commit to doing just one 60-minute workshop each month you’ll have a constant stream of brand-new people being added to your email list each month. Also, you’ll be inviting the people that are already on your email list to your workshop each month and when they join you month-after-month you’ll be building trust and rapport with them. Over time they will learn that you are a trusted resource and be more open to investing in their transformation by working with you through a paid program.

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment
2. Opportunity to make offers

The next benefit to hosting a wellness workshop each month is that it gives you an opportunity to make an offer.

Whether your call-to-action at the end of your workshop is to book a discovery call with you or to join your program, it’s the fact that you showed up and spent an hour with your attendees that earned you the right to make an offer.

Many health coaches struggle with selling their programs because they feel like they are either being salesy or pushy. The beauty of hosting a workshop is that neither of those are the case. Here’s why…

When someone registers and attends a workshop that you are hosting they are definitely looking for free information. The promise of a specific outcome or teaching moment outlined in your title is what grabs their attention and gets them to register. But here’s the thing, while you are delivering your workshop there is magic that’s happening with your audience. They are getting to know you, they are becoming invested in the topic you are teaching on, and most importantly they are beginning to see themselves in a different way based on the possibilities you’ve shared during the workshop. By the end of the workshop they want to know what’s next. They are interested in what support and working with you looks like. If you don’t take the time to share with them what their next step is, you are doing them a huge disservice.

A workshop is the perfect tool to build trust but also paint a picture for your attendee of what life for them looks like after enrolling in your paid programs. They are going to be eager to hear what options you have for them which means that you no longer should feel salesy or pushy by making an offer because your workshop attendees are anxious to hear what you have for them.

3. Consistency promotes word of mouth advertising

Consistency breeds momentum and when you show up monthly to host a wellness workshop you’ll find that people start recommending you which means that you’re getting ‘word of mouth’ advertising. This is the third benefit of doing monthly workshops.

Word of mouth advertising is the best kinds because it’s free and comes with a personal recommendation. There is no better type of advertising.

Since many wellness business owners only have a small budget for advertising, hosting workshops is a great way to get more people talking about and recommending you to their friends and family. The only cost to doing workshops is your time and energy which is often the tradeoff before you can allocate more of your marketing funds to paid advertising.

If you’re interested in learning more about Karen’s done-for-you workshops and the 12 topic options available, go to MyWellnessWorkshops.com.

Also, if you’re interested in getting access to a sample workshop to see what the materials and marketing assets actually look like before you invest in one, you can go to KarenPattock.com/workshopsample

Once you request access you’ll be able to check out a mini-version of one of my done-for-you wellness workshops and the marketing materials that are ready and waiting for you.

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Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!

Check out Karen’s library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

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4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

A question I’ve had come up quite a bit recently has to do with discovery calls. After doing some digging around and asking more questions, two of the coaches realized they weren’t asking for the sale at the end of the call.  I know what it’s like because I made this mistake when I was a new health coach too. You think you’re telling your potential clients all the right things, so they should ask you – but that’s not usually how it works.  They are relying on YOU to lead the call and let them know if you are able to help them with the goal they want to achieve or the problem they are looking to solve.

There are a few common mistakes that are easy to make, and I’ve made all of them when I was starting out, so if you’re making any of these, you are not alone, but it’s easy to fix them and start getting more clients signing up to work with you.

Once I found a good flow for my discovery calls and I asked better questions, I had a much better conversion rate – it was quite a while ago, but I think it was around 90% which is amazing.

Download my your FREEE Discovery Call Guide that comes with a complete script you can customize, along with 6 other awesome client resources in The Ultimate Health Coach Toolkit here. 

Let’s dive into the 4 common mistakes to avoid with discovery calls.

Mistake #1 – The first common mistake made with discovery calls is not being clear about who the call is for and what the calls are about.  The problem with this is that you will likely not get enough of the right people booking calls with you. Be up front about who the call is for; It is women who want help losing postpartum weight? Is it men who need help balancing their blood sugar, menopausal women who want to balance their hormones and lose who weight?  Who do you serve?  This goes back to knowing your niche, and it’s important because this will help weed out people who are not a good fit for working with you, and it will increase the number of more qualified leads you get. 

You can do include these details in your emails and in your social media posts, so you are calling out who the call is for. 

An example of a social media post could be something like this (make sure you know your ideal client’s pain points, so you can include that in the post, so they see you are talking to them).  If you’re a woman over 50, and you’ve found that weight has seemed to sneak up overnight, especially around your middle and no matter what you do, you can’t seem to shed the extra pounds, I invite you to schedule a FREE discovery call with me to see if my Hormone Rescue program is right for you.  During this complimentary 30-minute call, I’ll find out your top struggles and goals, and see if we might be a good fit to work together.  There is no obligation and absolutely no pressure to join.

Click here to find a time that works for you and let’s chat- “ 

So, you’re letting folks know who it’s for and what to expect – a 30-minute call to find out their top struggles and see if you are a good fit to help them. This will also help weed out people who just want to pick your brain or ask for free advice.

Mistake #2 – Not making it quick and easy for people to book a call. The easier you make it for people to schedule a call, the more discovery calls you’ll do. Use an online scheduler like calendly or acuity. Calendly has a free version that is very easy to use.  You want people to only have to take one easy step to book a call. Instead of the back and forth with email or messaging, take the time to set up an online calendar, and you will have more people booking discovery calls. 

Mistake #3 – Not sharing enough of the benefits of your program and how it can help them. People don’t care so much about the stuff they get (these are the features – such as how many sessions and resources and how they access the program, etc.) and you can share a bit more of that info later after they say they are interested. How can your program get them from point A to point B? Point A is where they are now, and Point B is where they want to go.  That’s what they want to know before they can make a decision.

Benefits are the outcome, results and feelings they will experience, and this will be different depending on your niche.   

If your niche is helping people balance their blood sugar through a whole foods approach, benefits could include:

  • Improved blood sugar control
  • Weight management
  • Better mood
  • Increased energy
  • Improved digestion

These are all about the results clients can expect, which is the reason they will invest in your help. 

Mistake #4 – Not inviting your prospect to work with you.  On your discovery call, are you letting people know how they can work with you?  Think of it as inviting, rather than selling. If they scheduled a call with you, they are looking for a solution to a problem they have. Ask them if they would like to learn more about how you can work together. That’s easy, right?  Towards the end of the call, recap what they said about what they want and why, and what they find challenging about figuring it out on their own and let them know that is something you help your clients with, and would they like to hear about how you can work together. 

The more practice you get, the easier this gets and the more clients you will have signing up to work with you. You’ll get better every time you do a call.

For a complete Discovery Call Outline and Script to make this super easy, download my Free Ultimate Health Coach Toolkit which has 7 client resources including a discovery call script.  You’ll get a step-by-step outline, so you know exactly what to say, so you’ll feel more confident, and you’ll enroll more clients.

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Supercharging Your List Building:  5 Vital Elements for High-Converting Freebies

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

​If you have created a free resource to grow your email list and it’s not getting the number of leads you had hoped for, or you’re getting ready to create a brand-new free offer, it’s important to know the 5 vital elements needed for a high-converting freebie. This week on The Wellness Business Podcast we’re sharing the 5 elements you need to know, so you can attract more of your ideal clients and grow an email list full of quality leads. 

In this episode you’ll discover… 

  • The 4 ‘sweet-spot’ details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients
  • The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format
  • Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program

One of the lessons we teach inside the Wellness Business Accelerator program is called – Create the Perfect Lead Magnet & Landing Page to Attract Your Ideal Clients. Many of our students think they have a pretty good freebie already, but quite often once they go through the lesson, they can make it even better by focusing on the ideal client they want to attract. That’s the beauty of having two experienced coaches working side-by-side with you through this program.

In fact, here’s what one coach had to say after completing this lesson and implementing the process we teach:

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Once we help coaches improve the positioning and messaging of their lead magnet, their email list quickly starts to grow with all of the right type of potential clients, which become warm leads.

We will be opening the doors to the Wellness Business Accelerator again this fall, and you can be among the first to be notified by joining the VIP waitlist here.

First, it’s important to point out that any free offer or lead magnet creation needs to have a sweet spot and that sweet spot starts at the intersection of these 3 specific details.

  • Grabbing the attention of the right people so they will immediately say yes this is for me, or no this is not for me.
  • Includes information that is perceived as valuable – meaning that it is promising a specific outcome so they know exactly what they are signing up for and what they can expect when they subscribe, rather than a general health topic that could be appropriate for almost anyone.
  • Gives next step action items to move the subscriber forward – so you don’t leave them hanging wondering what’s the next step to get more information or how they can work with you.

Creating a compelling lead magnet that addresses a specific problem or provides valuable information to your target audience is a big part of running a successful coaching business. You absolutely need a way of building an email list of ideal customer subscribers and when the people on your email list are a perfect fit for your program you’ll find it much easier to enroll them into your program whenever you are launching.

Your lead magnet could be in the form of an PDF guide, a cheat sheet, a checklist, a template, a video tutorial, a mini-course, or any other form of digital content. As long as it’s considered a helpful piece of content, no matter which format you choose, you’ll be building your email list with the right people.

Supercharging Your List Building:  5 Vital Elements for High-Converting Freebies
Here are the 5 vital elements that every high-converting freebie must have.

1. Compelling Title – This means that the title is niche specific and grabs the attention of your dream client. For example:

Not specific: 5 Foods Every Woman Over 50 Should Eat

That title is pretty generic. Other than it’s for women over 50 it really doesn’t give much information who it’s for or who it will help

Instead, if the title was: 5 Foods Women Over 50 Need to Eat Daily to Prevent Hot Flashes & Reduce Belly Bloat, you know exactly who it’s designed to help.

This title is a lot more specific and an easy “yes, that’s for me”, or “no, that’s not for me” scenario as you promote the freebie on social  media.

2. Bio at the end

We’ve noticed that coaches often want to make their bio the first thing their new subscriber sees as they go through the new resource they just got access to. Here’s the deal, your new subscriber is more interested in the content you promised them than they are your credentials and personal story. There is a time and place for that information which is at the very end of the freebie on the last page.

The bio should include a little information about you, 2-3 short paragraphs, along with a call to action and a headshot of you,. In this case the call to action could include a recommendation about how to implement what they’ve learned in the freebie as well as next steps to get to know you better, such as follow me on social, join my FB group, or visit my website for more great info.

3. Education/Information (but not too much) – Think of your freebie as a way to educate or inspire with practical solutions, actionable steps, or insights that they can implement to achieve their goals or overcome challenges, however, it’s important not to give so much information that they feel like they are good to go and don’t need to know anything else or the information feel overwhelming.

As you create your lead magnet, a good rule of thumb is to keep asking yourself this question about each piece of information you include, “Does my new subscriber really need to know this information to have success with this resource?”

A great example of this, and one we’ve seen many times, is that coaches want to give way too much background information and then it feels like a science lesson vs. helpful and informative. Your new subscriber wants the crib notes version or the shortcut to get results. Only share what they need to get a quick win vs. all the background info. They aren’t the coach, you are, and they don’t need all the details. 

4. Something easy to implement so they feel like they are making progress

This step is really important in the overall scope of your new subscriber feeling like this resource is valuable. Of course, they are going to want to take action or implement something to see if what you teach works so include a small step that they can take to get a small result. You’re not trying to fix the big problem with this one resource, rather giving them hope about what’s possible for them.

5. Next steps to work with you – discovery call or link to paid program

Some of your new subscribers will be satisfied with the information that they just received and take the slow approach to implementation. Then there will be other subscribers that are excited, inspired, and ready to take action so it’s up to you to be specific as to their next step as we mentioned before.

It’s perfectly reasonable to include a link to your paid program so they can check it out or better yet, give instructions about how to book a discovery call with you so you can have a personalized conversation with them. There will absolutely be people that want to discuss your program and your coaching services with you and will book a call with you immediately.

Save this post and refer back to it when you are ready to create your own irresistible free offer and let me know how it goes! 

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Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

When you try a new strategy to market your health coaching business, things don’t always go smoothly or as planned. We’ve experienced this at times ourselves, and truth be told, it’s all part of being a business owner or solopreneur.  What often happens in cases like this is people think they have to scrap everything they’ve done so far and start from scratch, but that is usually not the case at all. Oftentimes, you just need to change one or two things to see better results.

In this episode of the Wellness Business Podcast you’ll discover…

  • 3 steps to gain momentum in your wellness business that make implementation easier and gets you better results.
  • The mindset shift you need to make that will save you hours and hours of time and energy.
  • How to avoid shiny object syndrome for good so you never let it sabotage your results ever again.

We are big proponents of setting goals in your business but when you try something for the first time, goals can be a shot in the dark and turn out to be unrealistic, however, it doesn’t mean that you should throw in the towel on that particular strategy. Instead, you can use the information we’re sharing with you today in this podcast to evaluate and rework your approach. In other words, avoid starting from scratch by using what went well and change what didn’t work.

Okay, let’s dive into the 3 steps to gain momentum in your wellness business.

1) Shiny Object Syndrome is real and must be avoided at all costs.

Shiny object syndrome is the tendency to be attracted to new and exciting ideas or opportunities, leading to a lack of focus and productivity. Coaches are creative individuals and often find the thrill of starting something new more fun than sticking with a plan and seeing it through to completion.

If that’s you, there may be a specific reason you’re attracted to this scenario.

As we said before, it may feel more fun and exciting to keep starting new projects, rather than see the old one through to the finish line. This may be because you’re afraid of failure or of not getting the results that you’re hoping for so if you avoid completing the project you never have to face the potential disappointing results. What many coaches forget to consider is the flip side of the coin, that completing the project may yield amazing results and you feel proud of yourself for following through.

That brings us to the second way to gain momentum in your wellness business.

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business
2) Set realistic goals and collect data along the way for later analysis

We see it all of the time. Coaches set unattainable goals, particularly in the early stages of their business, and when they can’t meet those goals they feel like a failure. One of the 4 Core Pillars we teach in the Wellness Business Accelerator program is dedicated to goal setting. We believe in setting goals that are slightly outside your comfort zone but that are also reachable.

When you set a goal for a new project, the first time is always a bit of a moving target and that’s okay. You have to start somewhere. The key to setting better and more realistic goals in the future comes from collecting data along the way so you can analyze it later.

Let’s say you want to launch your coaching program using a challenge to gain interest and to make an offer to work with you. It’s the first time you’ve ever run a challenge so it doesn’t feel natural to you. Instead of focusing on the bumpy road, document what goes well and what doesn’t. Maybe some of your emails have high open rates, but others don’t? That simply means you have some email editing to do the 2nd time you run the challenge. Maybe you have less people register for the challenge than you originally thought. That doesn’t mean that the challenge method isn’t viable. It could be that the challenge title wasn’t clear enough to attract your dream clients, or your delivery method wasn’t ideal for your dream clients. In other words, don’t scrap the challenge method until you’ve given it a fair shot.

Which brings us to the 3rd way to gain momentum in your coaching business.

3) When trying something new, commit to launching it, or running it, at least 3 times before scrapping it for something else.

One time is never enough with any strategy to know if it’s effective and viable. One of the greatest opportunities you have to gain momentum in your business is to do the same thing, (with minor tweaks and upgrades), at least 3 times before giving up.

Let’s go back to the challenge method we discussed in #2. Let’s say that your challenge registration goal was 200 people and you ended up with 217 registrants. That’s amazing, right? Your marketing worked well and you’re probably doing a happy dance. However, your goal for new clients was 25 and you only ended up with 14. That could feel very disappointing. In this scenario the problem isn’t your method of using a challenge to attract and convert new clients. It’s more than likely a messaging problem on your sales page OR you gave away too much information in the challenge and your registrants felt like they didn’t need your program after all.

Rather than scrapping all of the work you put into the challenge, use the data that you’ve collected to determine what adjustments need to be made to increase sales the next time and then run it again.

Remember that increasing momentum in your wellness business is a skill that requires practice and discipline. Getting to the finish line of any project can feel tough at times. By staying focused on your goals and being mindful of your distractions, you can improve your productivity and achieve your desired outcomes over time by improving your process based on past results.

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BEST OF: 2 Ways to Implement a Waitlist Strategy to Increase Sales

BEST OF: 2 Ways to Implement a Waitlist Strategy to Increase Sales

BEST OF: 2 Ways to Implement a Waitlist Strategy to Increase Sales

If you want people lining up and ready to join your program the next time you promote it, using a waitlist strategy is the way to go.

We’ve been using this strategy for years now in our individual businesses as well as for the Wellness Business Accelerator program that we run together, and it has worked very well. In fact, when we first launched our signature course, we had a waitlist of over 800 people!

There are a couple of different waitlist strategies you can use, depending on the type of offer you have.

One waitlist option would be if your program only has capacity for a set number of people.

Once your program is full, you’ll direct all additional interested clients to a waitlist for your future group registration. When you use this strategy, it would be best if you already have the date of the future group registration already figured out so the people registering for the waitlist are 100% clear what your plan is and how long they’ll have to wait to work with you.

The easiest way to set this up is to create a landing page that will allow each person to add their name and email address to your waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist and that gives them all the details of your future program open date.

To show you how to set this up Karen created a free download called The VIP Waitlist Strategy: 2 Ways To Increase Future Sales. This free download will show you examples of waitlist pages and give you examples of confirmation emails that you can customize as your own.
This is a simple, yet effective strategy to secure future clients sooner rather than later for your upcoming group program. I’ve heard of many instances where coaches have 100% filled future programs by using this strategy. The more momentum you get with your program the easier it will be to get people on your waitlist.

Our next example is for a VIP waitlist strategy which will be part of your prelaunch runway plan. Your prelaunch runway strategy is typically the 30 days leading up to your cart open period. It gives you the chance to warm up your audience to what is coming by letting them know when you’ll be opening the doors to your program.

If you want to learn more about how to design a prelaunch runway that warms up your followers to your paid program check out episode 172 of the podcast called: A Simple and Free Strategy to Increase Interest When You Promote Your Programs.

The idea of this type of VIP waitlist strategy is that your followers have the opportunity to raise their hand to say that they are interested in what you’ll be offering soon when you open the doors to your paid program. By doing so, they’ll add their name to your VIP waitlist and by doing so you’re promising to give them advanced notice of when the doors will be opening, special promotions, early bird pricing, etc.

Who doesn’t love to be added to a VIP list of any kind, right?

When you are immersed in your prelaunch strategy, sharing details of your program ahead of time, doing mini trainings, and sending our content specific emails your audience is going to be getting more and more excited. You want to give them an opportunity to do something with that excitement and adding their name to a VIP waitlist is the perfect option.

As with the first waitlist strategy we discussed it’s a quick and easy setup. Simply create a landing page that will allow them to add their name and email address to your VIP waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist.

In addition to the confirmation email we recommend sending additional contact emails every 7-10 days leading up to your launch sharing program related content. This can include:

  • Links to blog posts related to your program content
  • Case studies and testimonials
  • Pre-program content that will make their desire to enroll in your program an easier YES
  • Behind-the-scenes information of what’s coming in your program

The idea behind the added email content is another way you’ll be building your relationship with your VIP waitlist people immediately before you’re opening the doors to your paid program. The closer they feel to you and believe in your ability to help them reach their health goals the easier it will be to enroll them in your paid program.

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When is it Time to Update Your Coaching Programs?

When is it Time to Update Your Coaching Programs?

When is it Time to Update Your Coaching Programs?

If you’ve been coaching clients for a while, you may be wondering if you need to update your program content or format you’re using for delivering your programs (1-on-1 vs. online group coaching). Truth be told, your programs and offers are always going to be work in progress, so knowing when to update them is helpful. 

Today, we’re sharing 3 examples of when it’s a good time to give your program a refresh.

1. The first way to know it’s a good time to update your program content is when you have new strategies to share.  After you’ve been coaching for a few months and you’re getting experience and learning more, there are going to be times when you have new information and strategies you want your clients to know about. Some of this can be from what you’re learning from your clients as far as what’s working for them and some of it may be from the latest research. Let’s face it – in the health and nutrition space, things are changing all the time.  When you come across helpful information that you think will benefit your clients, help them get results faster or make something easier for them to implement, adding it to your program is a great idea.

We did this when we updated our Wellness Business Accelerator program. We knew there were new strategies we wanted to include, as well as information that would help coaches get results faster, so we made sure to include it in the program, so our students could benefit.

2. The second way you’ll know if it’s time to update your program is when you want to add another coaching format option.  For example, maybe you’ve been doing all 1-on-1 coaching and you want to start offering online group coaching. There are some nuances with your coaching program when you are delivering it as a virtual program for a group of people, vs when it’s just you and your client one-on-one. You may want to create slide decks and narrate them for each topic, so it’s more like a course that your participants go through. You will likely cover the same content, but it will just be in a different format. I did this when I was a health coach – I started out coaching 1-on-1 and then I branched out and did online group programs which I absolutely loved. 

3. The third way to know if It’s time to update your coaching program is if you want to restructure it.  Maybe you’ve been offering a 6-month program, but you’ve decided that two 3-month programs will work better.   Or maybe you plan to keep your 6-month coaching program as your main offer, but you’ll have a 3-month program for those who aren’t ready to commit to 6 months. In this case, you’ll want to decide which topics you’ll cover in the 3-month program. If you’re doing 1-on-1 coaching, it can be more flexible with the topics, but if it will be an online group program, you’ll need to figure that out ahead of time. 

We did something similar when we updated the WBA because we restructured it too.  Previously, it had 16 lessons, which was a lot for coaches to get through, so we streamlined things even more and boiled it down to a 7-step process with 7 lessons, which means quicker implementation and quicker results.  Coaches are loving it, so we’re so happy we made the changes.

We hope this has given you some ideas or inspiration for updating your program when you’re ready.

Resources and Links mentioned on the show:

SPECIAL OFFER: If you don’t have a coaching program yet, and you would like to have one to use with your 1-on-1 clients as well as for online group coaching, check out my Coach with Confidence program. This is a completely done-for-you 6-month health coaching program that you get to customize and brand as your very own. 

This program was also recently updated and it’s now available in Canva presentations too!    

To check it out, CLICK HERE and use code: PODCAST310 for 30% off through May 31, 2023.    

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