How to Increase Client Enrollment by Addressing Objections Head On

How to Increase Client Enrollment by Addressing Objections Head On

by | Oct 23, 2023

How to Increase Client Enrollment by Addressing Objections Head On

Did you know that you can increase client enrollment in your health coaching programs by addressing potential client objections head on?

When you address objections head on, you’re helping people make a decision, rather than getting stuck on a reason not to work with you. This means you’ll have more people enrolling because they have addressed and answered the questions they have that could hold them back from enrolling.   

The most common 3 objections are:

  1. Money
  2. Time 
  3. Will this work for me? 

Let’s look at each one of these objections, so you know how you can use them to your advantage in places like your sale page and emails.

1. One of the most common objections will be money – If you’re on a discovery call and you mention the price of your coaching program, and your prospect isn’t sure they can afford it, you have a couple of options.  First, be sure to let them know you have a monthly installment plan for your 3–6-month programs, so they can break the investment up into 3 or 6 payments if they want.  If that doesn’t work for them, you can share a “Plan B” program you may have such as an online group program, DIY program or other option.  This way, it’s still a win-win for both of you. 

To address this on your sales page and promotional emails, you can mention how your program can actually save them money, if that’s the case and it’s something you cover with clients.  For example: Maybe you help them prepare more meals at home which can save a lot of money each month if they’re eating out a lot. Perhaps you provide at-home workouts that saves them from paying for a personal trainer or gym membership. Chances are, what you cover in your program can save people money, so if that’s the case, point it out, so they understand.    

You can also point out on your sales page something such as “For less than what you may be spending on eating out each week, you can have a comprehensive solution plus my support to guide you to reaching your goals of XYZ.” This way, you are making a comparison of what they may already be spending. If your program is less expensive, you can say for less than what you spend on a typical cup of coffee per day….” 

How to Increase Client Enrollment by Addressing Objections Head On

2. The 2nd common objection is Time. Everyone is busy, right?  Some people will be thinking “This sounds great but I’m not sure I have the time for it right now.” You can address this by showcasing how your program can actually end up saving them time.

Here’s one example of how to address this:

“Rather than spending time doing the research and trying to figure this out on your own, I guide you through my step-by-step process, so you aren’t wasting time on things that don’t work. Most of my clients find that they actually save time because I share time-saving strategies to help them get results quicker.” 

Look at what you cover in your program that can save your clients time, so you can highlight that in places like your sales page and emails. A great place to include this on your sales page in in the FAQ section where it can say “What if I’m not sure I have time for this right now?”

Another way to address this is to convey something like: The next 3 months are going to pass by anyway – how great would it be in _____ months (length of your program) from now to look back at all the progress you made towards ______________ (their main goal reached, or problem solved).      

3. A third common objection is “Will this work for me?” 

This is a big one, especially in the health and wellness space where people may have tried things before that didn’t work.  They may feel like they have already failed, so they are hesitant and skeptical to try something else that may not work.

One of the most powerful ways to address this objection is through client stories and testimonials.  You won’t have these when you first start out and that’s okay – you can add them as you get them.

When you can share stories such as “When my client, _______ (client name)  came to me, she was experiencing ______________(problem/struggle) and she didn’t think she’d be able to _____________ (a desired outcome).” After we worked together for a few short weeks, she was thrilled to be able to ______________ (problem solved or progress made). 

In this example, it points out that this client had some doubts too, but they stuck with it and saw results. You can also point out reasons why other approaches don’t work and set people up to fail and it’s not their fault.  Explain how your program and approach is different and how it sets them up to succeed, even if they’ve tried other things that didn’t work.

You can add this information and testimonials to your sales page, you can sprinkle them in your emails, and you can even share stories about it on social media through video. 

Let’s recap the top 3 objections:

  • Money
  • Time
  • Will this work for me?

This is one of those episodes you may want to listen to a second time, and write down the objection busters that come to mind for you.  This can take some time but it’s worth it when you can easily and confidently address reasons people may have to not enroll, so you help them make the best decision.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Secrets to Running a Highly Profitable Online Health Coaching Program

3 Secrets to Running a Highly Profitable Online Health Coaching Program

by | Aug 14, 2023

3 Secrets to Running a Highly Profitable Online Health Coaching Program

If you want to run a highly profitable online health coaching program, there are a few key components you need to have in place. 

After running many online programs over the last 10 years, we’ve learned a few key lessons, and we’re sharing 3 of the most important ones on this episode. 

Here’s what you’ll discover:

  • The 3 secrets to know before you run your program
  • How to create a system you can easily rinse and repeat
  • Why having a specific niche is important to the success of your online program
  • Common mistakes to avoid and what to do instead

Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.

When I was a health coach, I loved running online group programs because it allowed me to help more people at one time while working fewer hours. I also loved the energy and community of hosting a Facebook group for each cohort, and the participants loved it too because they felt connected and not so alone in their journey.  At the time, my kids were still pretty young, and I only had a few hours each week to see clients, so this format of coaching gave me a lot more schedule flexibility which was important. Whether you want to add another income stream, or you want to streamline your business more, this episode will be helpful.

Before we get started, I wanted to let you know that my pre-made, 6-month health coaching program called Coach with Confidence is on sale right now. Today, through August 16th, it’s 30% off with code: AUG2023.  You get all the content and resources you need to run a successful health coaching program – both with your 1-on-1 clients and as an online program. One of the biggest hurdles to launching a coaching program is having all the content and systems you need, so the Coach with Confidence program solves that for you, so you can start coaching and helping people now instead of months from now. This program comes with 12 comprehensive health and wellness topics that can be customized to fit almost any niche.  One of the things coaches love about it is that it’s available in Canva too, so it’s super quick and easy to customize. 

Check it out and take advantage of the savings if it’s a good fit for you.

3 Secrets to Running a Highly Profitable Online Health Coaching Program

Let’s dive into the first secret.

1. Your program must be SIMPLE:  This applies to your tech approach and your program content.  As you get started, you don’t want to get bogged down with the tech, so the simplest way to deliver and run an online group coaching program is through a Facebook group. This can be a great way to go for your first couple of rounds that you run it, so you can test things and then decide what features or bells and whistles you want to have for the next time.  For example, you can use Practice Better to run your programs, or you can use something like Kajabi if you want it to be more like an online course.  Sometimes the biggest obstacle to getting started is the tech, so ask yourself what is the simplest way to deliver your program and do that. Taking action is always better than worrying about it being perfect.

As far as being simple for your clients, you want the action steps to be simple and easy to implement and not overwhelm people with too many things to do.  Less is more with our clients!  Each session should include no more than two action items at a time. An overwhelmed client is a frustrated client, and a frustrated client is likely to quit (and not refer people to you). 

While it may seem very basic to us, we have to remember that we are further along in our journey than our ideal clients are.  When you know where they are in the process, it makes it easier to share information that is relevant to them.  You just don’t want to assume they are further along, because most of them will not be.  Sometimes we feel like more is better, but in most instances, that is not the case at all, and that should be a relief for you.   

Secret #2

Your program should be SYSTEMATIZED: It’s important to have a program that you can use over and over again to save time and help more people. You need structure – a system that makes clients feel at ease and know they are in good hands. This will actually have you feeling more at ease too. A great way to do this is to have a signature program that will work with any ideal client.

When you look at the topics your clients need to know, and you map it out in a logical way, you are creating a path – a system they can follow. You can use this system with your 1-on-1 clients too.  This goes back to knowing your niche, who you help and how you help them. If you help everyone and you don’t have a set area of specialty, having a system is going to be very challenging because you’ll be covering 100 different topics, but when you focus on a specific problem and solution, creating a core foundational program becomes so much easier.

There are 12 popular health and wellness topics included in my Coach with
Confidence program and it gives you a system you can easily rinse and repeat. 

3 Secrets to Running a Highly Profitable Online Health Coaching Program
Secret #3 – this one is critical too if you want to enroll more new clients.

Your program must be SPECIFIC: The more specific you are about who you help and how, the more compelling and irresistible your program will be, and the easier it will be to attract your ideal clients.  It will also be much easier to convey the results they can get, which is what they want to know. If you don’t know the answer to this right now, it’s okay. The more people you help, the more clarity you’ll get on who you enjoy helping the most. 

It’s important to understand that people are searching for a solution to their specific problem, so if you say you’re a health coach who helps people eat healthy and have more energy, that’s too vague and isn’t going to be compelling enough to fill your programs because people want a specific outcome or result.

But…If you say you help women who have Type 2 Diabetes lower and manage their blood sugar through a delicious whole foods diet, you are being very clear and specific. Your goal is not to be a coach for everyone, but to be the clear and obvious choice to a few hundred people who will flock to you because you have a specific plan for them.  Choosing a niche will be incredibly helpful with your marketing efforts, so when your ideal clients see your offer, they will be much more likely to enroll because it’s clear and obvious who it’s for and how it will help them.

This is a topic we cover in depth in our Wellness Business Accelerator program, and it’s one of the lessons that makes the biggest difference for the coaches who go through it because one they figure out who they want to help and how they help them, everything else becomes easier and more effective – and they start enrolling more clients.  We’ll be opening the doors to the Wellness Business Accelerator in October, and you can get on the VIP wait list to be notified as soon as enrollment opens.

Let’s RECAP.

The 3 secrets to running a highly profitable online coaching program are that it must be:

  1. Simple – for you as the coach to implement and run, AND simple for your clients to implement.
  2. Systematized – so you can run the same program over and over again.
  3. Specific – so you can attract your ideal clients who want the solution to the problem you help them solve.

If you want to run an online coaching program but you aren’t sure how to put all the pieces into place, check out my Coach with Confidence program that gives you everything you need – you can either use it for a 6-month coaching program or you can break it up into smaller programs such as two 3-month programs.  Use code: AUG23 to save 30% through August 16th 2023. 

Resources and Links mentioned on the show:

30% off Kathleen’s Coach with Confidence program
Use code: AUG2023 to save 30% through August 16, 2023

VIP waitlist for Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

by | Jul 31, 2023

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

Wellness workshops are a fantastic way to attract, nurture, and convert your dream customers into paying clients. Today we’re covering 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.

In this episode you’ll discover:

  • Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
  • How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
  • The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

We often get asked what is the “BEST” way to get clients. As you’ve heard us say so many times on the podcast, there is never one single one ‘BEST’ way to do anything in your business. There are things to consider, such as your personality and style, what has been proven to work in the past, and does the method you’re considering sound interesting and fun for you?

This week on the podcast we’re bringing back a popular episode called: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

When Karen started out as a Health Coach, she was constantly trying to figure out which marketing actions would work the best for her. That’s when she discovered and tapped into the power of hosting monthly online workshops. This approach was the perfect combination of client attraction, nurturing, and program enrollment opportunity.

Over the course of 18 months her email list grew from 0-2,000 subscribers. It was evident that she was onto something, and she continued use this strategy for quite some time.

Before we dive into the 3 benefits, let’s first discuss exactly what we mean by a workshop. A high-value 60-minute workshop typically has 7 parts.

  1. Compelling and benefit rich title that will attract your ideal dream clients
  2. Strong introduction that confirms why the attendee showed up and lets them know they are in the right place
  3. 30-40 minutes of high-value teaching information
  4. Solid recap of what they learned to reaffirm that their time was well spent
  5. Transition from teaching to an offer (could be book a call or it could be join my program)
  6. Offer/pitch
  7. Q&A

Now that we are on the same page about what a workshop includes, let’s jump into the benefits to hosting monthly workshops.

1. Build know, like, trust factor

In any good plan you have to learn how to walk before you can run and the same is true for enrolling clients into your paid program. Before they will pull out their credit card to become a paying client you first need to attract them and build the know, like, trust factor with them.

The process of building the know, like, trust factor is another way of saying that you’re moving them along the customer journey with you so that your paid program feels like the next natural step in their journey.

Trust is one of the most important aspects of making the sale and workshops quickly speed up the process of helping someone get to know, like, and trust you.

When you commit to doing just one 60-minute workshop each month you’ll have a constant stream of brand-new people being added to your email list each month. Also, you’ll be inviting the people that are already on your email list to your workshop each month and when they join you month-after-month you’ll be building trust and rapport with them. Over time they will learn that you are a trusted resource and be more open to investing in their transformation by working with you through a paid program.

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment
2. Opportunity to make offers

The next benefit to hosting a wellness workshop each month is that it gives you an opportunity to make an offer.

Whether your call-to-action at the end of your workshop is to book a discovery call with you or to join your program, it’s the fact that you showed up and spent an hour with your attendees that earned you the right to make an offer.

Many health coaches struggle with selling their programs because they feel like they are either being salesy or pushy. The beauty of hosting a workshop is that neither of those are the case. Here’s why…

When someone registers and attends a workshop that you are hosting they are definitely looking for free information. The promise of a specific outcome or teaching moment outlined in your title is what grabs their attention and gets them to register. But here’s the thing, while you are delivering your workshop there is magic that’s happening with your audience. They are getting to know you, they are becoming invested in the topic you are teaching on, and most importantly they are beginning to see themselves in a different way based on the possibilities you’ve shared during the workshop. By the end of the workshop they want to know what’s next. They are interested in what support and working with you looks like. If you don’t take the time to share with them what their next step is, you are doing them a huge disservice.

A workshop is the perfect tool to build trust but also paint a picture for your attendee of what life for them looks like after enrolling in your paid programs. They are going to be eager to hear what options you have for them which means that you no longer should feel salesy or pushy by making an offer because your workshop attendees are anxious to hear what you have for them.

3. Consistency promotes word of mouth advertising

Consistency breeds momentum and when you show up monthly to host a wellness workshop you’ll find that people start recommending you which means that you’re getting ‘word of mouth’ advertising. This is the third benefit of doing monthly workshops.

Word of mouth advertising is the best kinds because it’s free and comes with a personal recommendation. There is no better type of advertising.

Since many wellness business owners only have a small budget for advertising, hosting workshops is a great way to get more people talking about and recommending you to their friends and family. The only cost to doing workshops is your time and energy which is often the tradeoff before you can allocate more of your marketing funds to paid advertising.

If you’re interested in learning more about Karen’s done-for-you workshops and the 12 topic options available, go to MyWellnessWorkshops.com.

Also, if you’re interested in getting access to a sample workshop to see what the materials and marketing assets actually look like before you invest in one, you can go to KarenPattock.com/workshopsample

Once you request access you’ll be able to check out a mini-version of one of my done-for-you wellness workshops and the marketing materials that are ready and waiting for you.

Resources and Links mentioned on the show:

Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!

Check out Karen’s library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

by | Jul 10, 2023

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

A question I’ve had come up quite a bit recently has to do with discovery calls. After doing some digging around and asking more questions, two of the coaches realized they weren’t asking for the sale at the end of the call.  I know what it’s like because I made this mistake when I was a new health coach too. You think you’re telling your potential clients all the right things, so they should ask you – but that’s not usually how it works.  They are relying on YOU to lead the call and let them know if you are able to help them with the goal they want to achieve or the problem they are looking to solve.

There are a few common mistakes that are easy to make, and I’ve made all of them when I was starting out, so if you’re making any of these, you are not alone, but it’s easy to fix them and start getting more clients signing up to work with you.

Once I found a good flow for my discovery calls and I asked better questions, I had a much better conversion rate – it was quite a while ago, but I think it was around 90% which is amazing.

Download my your FREEE Discovery Call Guide that comes with a complete script you can customize, along with 6 other awesome client resources in The Ultimate Health Coach Toolkit here. 

Let’s dive into the 4 common mistakes to avoid with discovery calls.

Mistake #1 – The first common mistake made with discovery calls is not being clear about who the call is for and what the calls are about.  The problem with this is that you will likely not get enough of the right people booking calls with you. Be up front about who the call is for; It is women who want help losing postpartum weight? Is it men who need help balancing their blood sugar, menopausal women who want to balance their hormones and lose who weight?  Who do you serve?  This goes back to knowing your niche, and it’s important because this will help weed out people who are not a good fit for working with you, and it will increase the number of more qualified leads you get. 

You can do include these details in your emails and in your social media posts, so you are calling out who the call is for. 

An example of a social media post could be something like this (make sure you know your ideal client’s pain points, so you can include that in the post, so they see you are talking to them).  “If you’re a woman over 50, and you’ve found that weight has seemed to sneak up overnight, especially around your middle and no matter what you do, you can’t seem to shed the extra pounds, I invite you to schedule a FREE discovery call with me to see if my Hormone Rescue program is right for you.  During this complimentary 30-minute call, I’ll find out your top struggles and goals, and see if we might be a good fit to work together.  There is no obligation and absolutely no pressure to join.

Click here to find a time that works for you and let’s chat- “ 

So, you’re letting folks know who it’s for and what to expect – a 30-minute call to find out their top struggles and see if you are a good fit to help them. This will also help weed out people who just want to pick your brain or ask for free advice.

Mistake #2 – Not making it quick and easy for people to book a call. The easier you make it for people to schedule a call, the more discovery calls you’ll do. Use an online scheduler like calendly or acuity. Calendly has a free version that is very easy to use.  You want people to only have to take one easy step to book a call. Instead of the back and forth with email or messaging, take the time to set up an online calendar, and you will have more people booking discovery calls. 

Mistake #3 – Not sharing enough of the benefits of your program and how it can help them. People don’t care so much about the stuff they get (these are the features – such as how many sessions and resources and how they access the program, etc.) and you can share a bit more of that info later after they say they are interested. How can your program get them from point A to point B? Point A is where they are now, and Point B is where they want to go.  That’s what they want to know before they can make a decision.

Benefits are the outcome, results and feelings they will experience, and this will be different depending on your niche.   

If your niche is helping people balance their blood sugar through a whole foods approach, benefits could include:

  • Improved blood sugar control
  • Weight management
  • Better mood
  • Increased energy
  • Improved digestion

These are all about the results clients can expect, which is the reason they will invest in your help. 

Mistake #4 – Not inviting your prospect to work with you.  On your discovery call, are you letting people know how they can work with you?  Think of it as inviting, rather than selling. If they scheduled a call with you, they are looking for a solution to a problem they have. Ask them if they would like to learn more about how you can work together. That’s easy, right?  Towards the end of the call, recap what they said about what they want and why, and what they find challenging about figuring it out on their own and let them know that is something you help your clients with, and would they like to hear about how you can work together. 

The more practice you get, the easier this gets and the more clients you will have signing up to work with you. You’ll get better every time you do a call.

For a complete Discovery Call Outline and Script to make this super easy, download my Free Ultimate Health Coach Toolkit which has 7 client resources including a discovery call script.  You’ll get a step-by-step outline, so you know exactly what to say, so you’ll feel more confident, and you’ll enroll more clients.

Resources and Links mentioned on the show:

Kathleen’s Ultimate Health Coach Toolkit

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

by | Jun 19, 2023

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

​If you have created a free resource to grow your email list and it’s not getting the number of leads you had hoped for, or you’re getting ready to create a brand-new free offer, it’s important to know the 5 vital elements needed for a high-converting freebie. This week on The Wellness Business Podcast we’re sharing the 5 elements you need to know, so you can attract more of your ideal clients and grow an email list full of quality leads. 

In this episode you’ll discover… 

  • The 4 ‘sweet-spot’ details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients
  • The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format
  • Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program

One of the lessons we teach inside the Wellness Business Accelerator program is called – Create the Perfect Lead Magnet & Landing Page to Attract Your Ideal Clients. Many of our students think they have a pretty good freebie already, but quite often once they go through the lesson, they can make it even better by focusing on the ideal client they want to attract. That’s the beauty of having two experienced coaches working side-by-side with you through this program.

In fact, here’s what one coach had to say after completing this lesson and implementing the process we teach:

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Once we help coaches improve the positioning and messaging of their lead magnet, their email list quickly starts to grow with all of the right type of potential clients, which become warm leads.

We will be opening the doors to the Wellness Business Accelerator again this fall, and you can be among the first to be notified by joining the VIP waitlist here.

First, it’s important to point out that any free offer or lead magnet creation needs to have a sweet spot and that sweet spot starts at the intersection of these 3 specific details.

  • Grabbing the attention of the right people so they will immediately say yes this is for me, or no this is not for me.
  • Includes information that is perceived as valuable – meaning that it is promising a specific outcome so they know exactly what they are signing up for and what they can expect when they subscribe, rather than a general health topic that could be appropriate for almost anyone.
  • Gives next step action items to move the subscriber forward – so you don’t leave them hanging wondering what’s the next step to get more information or how they can work with you.

Creating a compelling lead magnet that addresses a specific problem or provides valuable information to your target audience is a big part of running a successful coaching business. You absolutely need a way of building an email list of ideal customer subscribers and when the people on your email list are a perfect fit for your program you’ll find it much easier to enroll them into your program whenever you are launching.

Your lead magnet could be in the form of an PDF guide, a cheat sheet, a checklist, a template, a video tutorial, a mini-course, or any other form of digital content. As long as it’s considered a helpful piece of content, no matter which format you choose, you’ll be building your email list with the right people.

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies
Here are the 5 vital elements that every high-converting freebie must have.

1. Compelling Title – This means that the title is niche specific and grabs the attention of your dream client. For example:

Not specific: 5 Foods Every Woman Over 50 Should Eat

That title is pretty generic. Other than it’s for women over 50 it really doesn’t give much information who it’s for or who it will help

Instead, if the title was: 5 Foods Women Over 50 Need to Eat Daily to Prevent Hot Flashes & Reduce Belly Bloat, you know exactly who it’s designed to help.

This title is a lot more specific and an easy “yes, that’s for me”, or “no, that’s not for me” scenario as you promote the freebie on social  media.

2. Bio at the end

We’ve noticed that coaches often want to make their bio the first thing their new subscriber sees as they go through the new resource they just got access to. Here’s the deal, your new subscriber is more interested in the content you promised them than they are your credentials and personal story. There is a time and place for that information which is at the very end of the freebie on the last page.

The bio should include a little information about you, 2-3 short paragraphs, along with a call to action and a headshot of you,. In this case the call to action could include a recommendation about how to implement what they’ve learned in the freebie as well as next steps to get to know you better, such as follow me on social, join my FB group, or visit my website for more great info.

3. Education/Information (but not too much) – Think of your freebie as a way to educate or inspire with practical solutions, actionable steps, or insights that they can implement to achieve their goals or overcome challenges, however, it’s important not to give so much information that they feel like they are good to go and don’t need to know anything else or the information feel overwhelming.

As you create your lead magnet, a good rule of thumb is to keep asking yourself this question about each piece of information you include, “Does my new subscriber really need to know this information to have success with this resource?”

A great example of this, and one we’ve seen many times, is that coaches want to give way too much background information and then it feels like a science lesson vs. helpful and informative. Your new subscriber wants the crib notes version or the shortcut to get results. Only share what they need to get a quick win vs. all the background info. They aren’t the coach, you are, and they don’t need all the details. 

4. Something easy to implement so they feel like they are making progress

This step is really important in the overall scope of your new subscriber feeling like this resource is valuable. Of course, they are going to want to take action or implement something to see if what you teach works so include a small step that they can take to get a small result. You’re not trying to fix the big problem with this one resource, rather giving them hope about what’s possible for them.

5. Next steps to work with you – discovery call or link to paid program

Some of your new subscribers will be satisfied with the information that they just received and take the slow approach to implementation. Then there will be other subscribers that are excited, inspired, and ready to take action so it’s up to you to be specific as to their next step as we mentioned before.

It’s perfectly reasonable to include a link to your paid program so they can check it out or better yet, give instructions about how to book a discovery call with you so you can have a personalized conversation with them. There will absolutely be people that want to discuss your program and your coaching services with you and will book a call with you immediately.

Save this post and refer back to it when you are ready to create your own irresistible free offer and let me know how it goes! 

Resources and Links mentioned on the show:

Link for WBA waitlist

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

by | Jun 12, 2023

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

When you try a new strategy to market your health coaching business, things don’t always go smoothly or as planned. We’ve experienced this at times ourselves, and truth be told, it’s all part of being a business owner or solopreneur.  What often happens in cases like this is people think they have to scrap everything they’ve done so far and start from scratch, but that is usually not the case at all. Oftentimes, you just need to change one or two things to see better results.

In this episode of the Wellness Business Podcast you’ll discover…

  • 3 steps to gain momentum in your wellness business that make implementation easier and gets you better results.
  • The mindset shift you need to make that will save you hours and hours of time and energy.
  • How to avoid shiny object syndrome for good so you never let it sabotage your results ever again.

We are big proponents of setting goals in your business but when you try something for the first time, goals can be a shot in the dark and turn out to be unrealistic, however, it doesn’t mean that you should throw in the towel on that particular strategy. Instead, you can use the information we’re sharing with you today in this podcast to evaluate and rework your approach. In other words, avoid starting from scratch by using what went well and change what didn’t work.

Okay, let’s dive into the 3 steps to gain momentum in your wellness business.

1) Shiny Object Syndrome is real and must be avoided at all costs.

Shiny object syndrome is the tendency to be attracted to new and exciting ideas or opportunities, leading to a lack of focus and productivity. Coaches are creative individuals and often find the thrill of starting something new more fun than sticking with a plan and seeing it through to completion.

If that’s you, there may be a specific reason you’re attracted to this scenario.

As we said before, it may feel more fun and exciting to keep starting new projects, rather than see the old one through to the finish line. This may be because you’re afraid of failure or of not getting the results that you’re hoping for so if you avoid completing the project you never have to face the potential disappointing results. What many coaches forget to consider is the flip side of the coin, that completing the project may yield amazing results and you feel proud of yourself for following through.

That brings us to the second way to gain momentum in your wellness business.

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business
2) Set realistic goals and collect data along the way for later analysis

We see it all of the time. Coaches set unattainable goals, particularly in the early stages of their business, and when they can’t meet those goals they feel like a failure. One of the 4 Core Pillars we teach in the Wellness Business Accelerator program is dedicated to goal setting. We believe in setting goals that are slightly outside your comfort zone but that are also reachable.

When you set a goal for a new project, the first time is always a bit of a moving target and that’s okay. You have to start somewhere. The key to setting better and more realistic goals in the future comes from collecting data along the way so you can analyze it later.

Let’s say you want to launch your coaching program using a challenge to gain interest and to make an offer to work with you. It’s the first time you’ve ever run a challenge so it doesn’t feel natural to you. Instead of focusing on the bumpy road, document what goes well and what doesn’t. Maybe some of your emails have high open rates, but others don’t? That simply means you have some email editing to do the 2nd time you run the challenge. Maybe you have less people register for the challenge than you originally thought. That doesn’t mean that the challenge method isn’t viable. It could be that the challenge title wasn’t clear enough to attract your dream clients, or your delivery method wasn’t ideal for your dream clients. In other words, don’t scrap the challenge method until you’ve given it a fair shot.

Which brings us to the 3rd way to gain momentum in your coaching business.

3) When trying something new, commit to launching it, or running it, at least 3 times before scrapping it for something else.

One time is never enough with any strategy to know if it’s effective and viable. One of the greatest opportunities you have to gain momentum in your business is to do the same thing, (with minor tweaks and upgrades), at least 3 times before giving up.

Let’s go back to the challenge method we discussed in #2. Let’s say that your challenge registration goal was 200 people and you ended up with 217 registrants. That’s amazing, right? Your marketing worked well and you’re probably doing a happy dance. However, your goal for new clients was 25 and you only ended up with 14. That could feel very disappointing. In this scenario the problem isn’t your method of using a challenge to attract and convert new clients. It’s more than likely a messaging problem on your sales page OR you gave away too much information in the challenge and your registrants felt like they didn’t need your program after all.

Rather than scrapping all of the work you put into the challenge, use the data that you’ve collected to determine what adjustments need to be made to increase sales the next time and then run it again.

Remember that increasing momentum in your wellness business is a skill that requires practice and discipline. Getting to the finish line of any project can feel tough at times. By staying focused on your goals and being mindful of your distractions, you can improve your productivity and achieve your desired outcomes over time by improving your process based on past results.

Resources and Links mentioned on the show:

FREE DOWNLOAD: The Ultimate Health Coach Success Path Blueprint

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!