3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

Did you know that one of the fastest ways to grab the attention of your ideal clients on Instagram is with your bio?  You only have 150 characters to relay what you do in a way that will capture the attention of prospects and lead them to find out more.  When your followers see your posts or they check you out because you’ve followed them or sent them a DM, your bio is going to determine if they follow you back (or not) and take the next step.

Because we know how important your Instagram bio is (it’s like your mini business card, only better), we did Instagram bio audits for some of our members of the Wellness Business Insider’s Club and since they found it so valuable, we decided to share it with you!

Here’s what you’ll discover:

  • The 3 components you must include in your Instagram bio to attract your ideal clients
  • How to expertly craft an Instagram bio that converts
  • The importance of a bio that has simple, clear and concise messaging with a specific call to action
  • …plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients from your Instagram efforts, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

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How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

If you’ve been wondering how to boost your social media engagement while you stand out and attract the right clients, this episode is for you.

Our guest this week is our amazing friend and colleague, Alicia Streger, who shares 9 types of social media posts that get the best engagement.

Alicia breaks it all down and gives examples of each one of these types of posts.

  1. Facebook Lives
  2. Engaging questions
  3. Inspirational stories that people can relate to
  4. Viral videos (Alicia gives examples of how this works)
  5. Tips or share-worthy quotes; Memes
  6. Research posts sharing current information or new studies
  7. Lead magnet posts to share your freebie and grow your list
  8. Puzzles, polls and activities
  9. Holiday posts
  10. BONUS: Case studies – inspirational, testimonials, before and after photos

Alicia also shares the two MUST-KNOW rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions BEFORE you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

Don’t forget to grab your FREE 30-Day Social Media Content Planning Calendar so you can map out your social media posts quickly and easily.

Want social media posts that are all done for you?

Check out Alicia’s Content and Social Media Club program.

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How to Grow Your Instagram Following with Giveaways

How to Grow Your Instagram Following with Giveaways

How to Grow Your Instagram Following with Giveaways

If you’d like to know how you can use Instagram giveaways as a health coach to get more followers, you’ll love this episode because we’re giving you the exact plan I used.

I did a giveaway recently that resulted in 210 comments, 234 likes, and 201 new followers. The best part is that it was very easy to do.

We’re breaking down:

  • What a giveaway is, including what to offer and how long to run your giveaway before announcing the winner
  • How you can use giveaways to drive engagement on your posts, which typically leads to more likes and more followers!
  • How to determine the best type of prize for your giveaway, including examples for lots of different niches
  • Exactly how you can promote your giveaway so you can reach the most amount of qualified potential clients
  • …and let’s not forget how to follow Instagram’s rules so you don’t get in trouble when running your giveaway

If you’ve wanted to increase your Instagram following quickly, tune in to learn how you can do that with giveaways!

To get started planning your IG giveaway, I’m sharing my exact giveaway post below, which includes these important elements you’ll want to include too:

  • The prize
  • The benefit of the prize
  • How to enter
  • When the giveaway closes + how you will notify the winner
  • Instagram disclaimer

Here is what I did for my Instagram giveaway

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How to Navigate the Changes on Instagram  with Jasmine Star

How to Navigate the Changes on Instagram with Jasmine Star

How to Navigate the Changes on Instagram with Jasmine Star

On this episode, you’ll learn how to navigate the changes that are coming to Instagram. If you’ve heard the news about ‘likes’ going away, don’t panic. As you’ll hear in this episode, our special guest, Jasmine Star, explains how these changes are actually going to be a good thing and how you can easily transition into these changes.

In this episode, Jasmine shares:

  • How to set yourself apart on Instagram and connect with people in a real and impactful way
  • What to do with the upcoming Instagram change
  • The difference between a ‘popular’ vs. a ‘profitable’ Instagram account
  • How to actually get your posts seen in your followers’ feeds
  • The secret behind tracking how many leads are actually coming from Instagram so you can tell if your strategy is paying off
  • How to reach new followers without being creepy

Jasmine is one of our top go-to experts when it comes to all things Instagram, so if you’ve ever had a question about the changes on Instagram or how to use Instagram as an effective marketing strategy, you’ll want to tune in.

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How to Set Realistic Social Media Expectations for Your Coaching Business

How to Set Realistic Social Media Expectations for Your Coaching Business

How to Set Realistic Social Media Expectations for Your Coaching Business

Social media can be a fantastic marketing tool for your coaching business, but it’s important set realistic expectations, so you don’t feel disappointed or feel disillusioned as you figure it all out.  Whether you’re using Facebook, Instagram, Pinterest, Twitter or LinkedIn, social media can be challenging sometimes, but giving value and being patient is the key to long-term social media success.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media. Whether you’ve felt overwhelmed by social media or as if your strategies and efforts aren’t leading to any results, you’ll want to take a listen to this episode!

You’ll learn:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely strongly on a “give-only” strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Take a listen so you better manage your own social media expectations with our 5 reality check-in points!

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The 4 Social Media Strategies to  Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

Wouldn’t it be nice to know the 4 social media strategies to focus on right now as a health coach? There are so many options and it’s enough to make your head spin. 

In today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes.

What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to know how to use it in 2019 if you don’t want to continue to feel frustrated with your efforts on social media. 

One of our great take-aways was the fact that there are 4 main areas that Facebook wants all of us to focus on to build community, and we’re sharing strategies you can use for each of them in this episode.

These are the 4 strategies that will get more engagement, reach and/or interaction:

  1. Video
  2. Stories
  3. Groups
  4. Private Messaging

Tune in to see how to use each of these effectively and find out what to avoid doing.

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The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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