Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here’s what you’ll discover in this episode:

  • Why it’s important to have a variety of posts on social media
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

If you want to be more consistent on social media, but it has just felt too time consuming to come up with ideas for posts and videos, tune in to find out how to simplify the process.

BTW…I have a free guide that covers what we’re going to talk about in more detail and it’s called Social Media Planning Made Easy. This is a handy guide you can refer back to over and over again with a ton of ideas for coming up with social media posts, including 16 ideas for posts that you can put on rotation each month to build awareness, grow your email list AND convert followers to clients.

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.

Let’s talk a little bit about your social media strategy before we go into specific ideas for your posts.

In addition to having a variety of posts, you want to keep the customer journey in mind with your content. We talk about the customer journey a lot on this podcast because it’s so important. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.

Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales. The more touch points people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.

Needless to say, including video (live or recorded) as part of your content strategy is critical if you want to stand out and dramatically expedite the customer journey.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

So, Awareness & Nurture, lead generation and sales are your categories. Use a mix of these posts throughout the month, and notice which posts get the most engagement, responses and results and do more of those. 

Here are 5 examples of types of posts you can put on rotation to get you started and I include a total of 16 examples in my free guide:

  1. Quote graphics – these are great because they tend to get a lot of shares which can get you in front of new people. (Awareness/nurture category)
  2. Behind the scenes with you – what are you working on or what is your latest find that you love. People also love sneak peeks of things. You can share that you are working on a new program a webinar, or a challenge, for example. (Awareness/nurture category)
  3. Share a success story about you or a client – this makes what you do come to life when you share stories about how your life changed or the life of your client. (Awareness/nurture category)
  4. Promote your freebies to grow your email list  – remember that social media is where people find you and you want to connect off of social to build trust and invite people to work with you. (Lead generation)
  5. Book a call with you – the #1 way you are going to get clients will be through free calls, so the more you do, the more clients you will have. (Sales)

The Difference Between Your Free and Paid Content

Strategy #3: Come up with 8-12 core pillars of content

Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60). 

Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that tie into your offers and coaching programs?  Consider some of the common questions you get since these can be good topics too.

Here are 8 examples of pillars of content for this niche that you can break down into smaller topics:

  1. Hidden sources of gluten
  2. Meal planning when you’re the only one in your family who is GF
  3. How to avoid cross contamination in the kitchen
  4. How to shop GF on a budget
  5. Eating out while traveling
  6. Gluten free baking tips
  7. How to eat healthy while GF (some GF food is junk food)
  8. What to do if you consumed gluten by mistake

When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.

The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.

If you open up a Google sheet, you can add your 8-12 pillars of content across the top, and then list your topics down each column and add to them as you go. Another option is to create a new tab in your Google sheet for each pillar.  You can also use Trello or Evernote if you prefer. You just want to keep a running list, so you can continue to add to it as ideas strike, so whatever tech works for you is fine. 

Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.

If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content.  You can add or change pillars as you go.  If you can only think of 3-5, start there. 

You want to include the 3 categories we mentioned too:  Awareness & Nurture, Lead and Sales.  So, when you add in posts for those, you’re going to have so much content ready to go.

You have to write out the posts or video outline, but that’s usually the easy part – keep it short, sweet and helpful and imagine your post is only for your ideal client – it’s not for everyone. Imagine you are writing to one person.

Are you feeling a bit more enthused about this now? We hope so.


Let’s recap what we covered about how to plan out 30 days of your social media content in one hour or less each month.

Strategy #1: Use a variety of posts.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy:  Attract & Nurture, Lead generation and sales.

Strategy #3: Come up with 8-12 core pillars of content.

BONUS TIP:  You can schedule your posts ahead of time with a scheduling app like Planoly which works with Facebook, Instagram and Pinterest, or MeetEdgar for FB and IG. You can also google “social media scheduling apps” and look at more options.

Be sure to download your free copy of my guide, Social Media Planning Made Easy. It’s going to save you so much time and help you come up with better content that moves your ideal client along on their customer journey.  You’ll also learn the #1 secret to getting engagement on your posts. 

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Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

  • What it means to be authentic on social media and examples of how to do it
  • How trends can actually backfire when it comes to growing your following
  • Why your videos don’t need to go viral to build your brand
  • How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me.  As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand.  I decided I would use reels as another form of short video content and use it to share quick helpful tips.  This video format was appealing to me because it’s very easy to come up with content that is short and to the point.  I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing.  So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

  1. You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
  2. Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
  3. Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

  1. Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?”  When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.  
  2. Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
  3. Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives.  I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!​

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The Formula for Getting Clients Through Social Media in 2023

The Formula for Getting Clients Through Social Media in 2023

The Formula for Getting Clients Through Social Media in 2023

Are you spending hours on social media every week but you’re not getting clients?

If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don’t really have much of an actual strategy except for posting content to check it off the old to-do list.

The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.

In this episode, you’ll discover:

  • The #1 thing you must have in place to stand out and attract the right audience
  • How to lead followers to the next step in the customer journey, so they move closer to becoming a client
  • How to create content that will attract the right people and have them coming back to your account day after day
  • The social media content format that isn’t optional in 2023

And more!

If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.

Here’s what’s important to remember; social media is not the final destination but it’s a starting point to allow people to connect with you and find out more about you and what your business has to offer. Social media is usually the starting point of the customer journey where people first learn about you, and you have to map out what the next steps are that will move people along the customer journey – all the way to becoming a client.  This can take time and the more you plan it out, the better results you’ll see.

A common mistake people make with their social media is posting content just to check something off their to-do list, but there is no real strategy in place as far as how to lead people to the next step and turn them into paying clients, and that’s what we’re going to help you with today.

Here are 5 things to implement with your social media strategy, so you can start seeing dramatically better results quickly: 

#1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.  You don’t want to attract the masses on social media, and you don’t need your posts to go viral because it will likely reach a ton of people who are not your ideal clients.  Narrowing in on who you help and what problem you help them solve, will help you know what type of content to create, so you can get the attention of the folks you can help.

You want to get clarity on WHO you help, what problem you help them solve and HOW you help them – the process or system you use.  When you go from sharing more general information to specialty-specific content, you’ll attract more of your ideal clients and that’s what you want.

This is something we spend a lot of time on with our Wellness Business Accelerator students because it’s really such a huge foundational piece
of a successful business. Enrollment ended last week, but you can get on the wait list for later this fall if you want more information about joining us – go to and you’ll be able to get on the VIP wait list there.

#2. The second thing that is important to keep in mind is the customer journey.  What is a next step followers can take to get to know you more? You want to think about these steps as touchpoints or micro steps – and each one helps people get to know more about you and if you are the person to help them.  The more people get to know you AND understand how you might be able to help them, the more likely they are to sign up for your programs – it all starts with trust.  Examples of this include a next step such as: Join your Facebook group, sign up for one of your free resources, read one of your blog posts, join a challenge, watch one of your videos, book a discovery call, join your program. How are you incorporating the customer journey right now and how often are you directing people to another touchpoint?  You want to do this at least twice a week if possible.

#3. Come up with 5-7 content pillars or categories of posts that are related to your niche, so when people visit your social media accounts and they see your first few posts, they can instantly tell what you are about and who you help (this can also help you stay ‘on topic’ with your content). These pillars or categories will be you go-to content ideas that will grow and evolve over time. The better your content is, the more devoted followers you will have. I do this by using a Google sheet, and I have columns with the content pillar names at the top, and then my social media team and I fill in the topics that are related to that pillar or category. It makes it so much easier to keep things organized this way and it also makes it easier to know what type of content to cover. If your niche is helping people with gluten sensitivity, transition to a gluten-free lifestyle, an example of 5 content pillars that could work.

        1. Hidden sources of gluten in food and personal care products
        2. Meal planning when you’re the only one in your family who is GF
        3. How to avoid cross contamination in the kitchen
        4. How to shop GF on a budget
        5. Eating GF while traveling

Keep in mind that each pillar is broken down into smaller bite size topics, so the pillar about Eating out while traveling could cover many different posts such as:  how to prepare snacks for the road, preparing snacks for the plane, scouting out the grocery stores and restaurants near your destination, what GF apps to use, and so on.

This is something else we go into in great detail inside the WBA in the lesson on Turning SM Followers into Paying Clients, so if you didn’t join us in the WBA last week, be sure to get on the waitlist at  so you can  join us next time.

#4. Incorporate video into your social media strategy, so people can instantly connect with you and get a sense of your personality.  Video really isn’t optional in 2023 if you want to stand out and build your business. People want to work with those they feel like they know and trust, and video is the quickest and most effective way to do it. Start simply with stories, reels or other recorded video format to get practice and build your confidence. Think about the people you follow and the accounts you like, chances are, they are doing video on a regular basis, and you feel like you have a connection with them, right?  You want to do the same for your audience. How many vides are you doing each week?  It doesn’t have to be all of your content because some people prefer to read content, but 1-2 videos each week will help you reach more people and allow your followers to get to know you.  I find doing 1-2 reels each week is doable, and I do some face to camera stories as well as one livestream in my Facebook group each month.  That works for me, so find what works for you – it may be more, or it might be less – but start where you can and grow from there.

#5: This is a big one! Make offers on a regular basis (discovery calls, joining your group program or membership).   

Okay, be honest – how often are you sharing offers to work with you?  Most coaches aren’t doing this nearly often enough, and it’s one of the main reasons they aren’t getting more clients.  It would be great if our followers just clicked on our bio and booked a call without a prompt, but the truth is that our audience needs reminders about what we do, who we help, client success stories, testimonials – this takes some time, so being consistent with this is super important. 

Are you mentioning your paid programs or client success stories at least once a week?  One way to do this is to sprinkle in short stories about progress a client made or a goal they achieved. Don’t use their name, but you can say something like “I was just speaking with one of my clients last week and she was so excited to tell me she was able to fit into the jeans she had pushed way back into the back of the closet because she didn’t think she’d be ever to wear them again.”  You can share quick wins your clients have had, and then say “If you’d like to see if we would be a good fit to work together, click the link below to book a free discovery call”.  Easy, breezy, right?


Here are 5 things to implement with your social media strategy to see better results and start getting clients:

  1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.
  2. Keep the customer journey in mind.
  3. Come up with 5-7 ‘content pillars’.
  4. Incorporate video into your strategy.
  5. Make offers on a regular basis.

What is one thing you can start this week?

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Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

As a health coach or nutritionist, you understand the importance of using social media as part of a marketing strategy for your business, but it’s also important to set boundaries, so it doesn’t end up taking up more time than it should.

If you find that that social media has become too time consuming or you want ideas on how to be more intentional with your strategy, this episode is for you.

Here’s what we’re diving into:

  • The importance of setting boundaries around social media as a way freeing up hours in your schedule each week
  • A simple mindset shift that you can embrace to help you deprioritize social media in your life and replace it with things and people that bring you joy
  • 5 simple ways for you to be more intentional with the amount of time you do, and do not, spend on social media

Before we dive into our how-to tips let’s first talk about a shift in perspective or a mindset shift that will hopefully help you see things differently.

One potential mindset shift when it comes to setting boundaries around social media is to view it as a tool to enhance your life, rather than a source of constant distraction or entertainment.

Instead of feeling obligated to constantly check notifications or compare yourself to others online, you can choose to use social media in a mindful and intentional way that aligns with your values and priorities.

This can involve setting specific limits on usage, being intentional about who you follow and what content you engage with and taking regular breaks from social media to disconnect and prioritize other aspects of your life.

By reframing your relationship with social media in this way, you can reduce its negative impacts and use it as a positive tool for connection and self-expression.

We know that social media can be a great marketing tool for your business, but you just don’t want to spend hours on it every day, mindlessly scrolling through feed after feed on different platforms.

So, let’s talk about 5 simple ways to set boundaries around social media to increase your free time.

1. Limit the amount of time spent on social media each day: Decide on a specific amount of time that you will spend on social media daily and stick to it. Most phones have tracking apps that can help you stay on top of how much time you’re spending on social. Being intentional by setting a specific amount of time each day and sticking to it works well for breaking the never-ending cycle. A helpful way to do this is to schedule your posts ahead of time – ideally 30 days in advance, and that way, you can feel at ease knowing you’re all set with your posts, and you don’t HAVE to be on social media every single day. 

2. Turn off notifications: This helps to minimize distractions and avoid the urge to check your phone constantly.

3. Set specific times for checking social media: Choose specific times during the day for checking and responding to social media notifications instead of constantly checking throughout the day.

4. Unfollow or mute accounts that cause negativity or stress: Surround yourself with positive and uplifting content to maintain a healthy and positive mindset, as well as accounts that offer helpful and constructive information. If you think about it, you get to curate your social media experience based on who you follow, so be selective about who you let into your world – in real life or online.

5. Take breaks from social media: Regularly take breaks from social media to disconnect and engage in other activities such as reading, exercising, or spending time with loved ones. Many of our mentors take 1-2 week breaks from social media throughout the year. I haven’t ever done myself, but I do find it much easier to take breaks when I’m traveling, doing other things or enjoying nature. I usually take one weekend day without any social media – it’s not easy, but I always feels better when I unplug from it.

There you have it, 5 simple ways for you to set boundaries around social media to increase your free time. I think we’re always looking for more time in our day and when you set boundaries around social media, you’ll more than likely find that pocket of time that you’ve been looking for.

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The 5 Elements for Writing a Client Attracting Social Media Bio

The 5 Elements for Writing a Client Attracting Social Media Bio

The 5 Elements for Writing a Client Attracting Social Media Bio

Did you know you only have up to 7 seconds to grab someone’s attention on social media to get them to check out your bio and decide if they want to learn more and follow you?  This is why you need to do everything you can to make sure your social media bio is as clear as possible. When someone lands on your profile or page, you want them to think “OMG this person, this business, is exactly what I need and am looking for.”

Creating a bio that speaks directly to your dream clients takes a little time, so on this week’s episode of The Wellness Business Podcast, we’re sharing a 5-step process that will make this easy.

In this episode you’ll discover…

  • The 5-part formula for writing a client attracting social media bio that will speak directly to your dream clients
  • The do’s and don’ts of bio writing that will keep the process super simple
  • Multiple examples of others in the health and wellness space that have crystal clear bios you can use for inspiration

There is no time like the present to rework your social media bio into a client attraction masterpiece.

Okay, let’s jump in.

Karen has been a member of Jasmine Star’s Social Curator program for years and she recently watched a training called Build A Boss Bio which reminded her how important being crystal clear in your bio is for attracting your dream clients. That’s why we decided to share that formula with you today on the podcast.

This formula can be used on every social media platform so it’s not limited just to Instagram.

The Boss Bio formula includes 5 elements. We’re going to go through each one and provide some examples to help bring each one to life.

Element #1: Get focused with your title

Choose clear over creative.

What do we mean by that?

A great litmus test of your title is whether a 10-year old could understand what you do after reading it?

For example, if you’re a photographer, then put photographer in your title. Don’t use something creative like “purveyor of exquisite memories”.

If you’re that photographer and I land on your profile and it says ‘purveyor of exquisite memories’ rather than ‘photographer’ and I’m only hanging out there for 7 seconds, I’ll be honest, I’m not going to know what you do and I won’t be researching any further to figure it out.

As a ‘purveyor of exquisite memories’ are you a photographer, videographer, scrapbooker, journaler, story teller… I have no idea and I’m not going to scroll through your feed to find out.

People want simple and easy. They don’t want to figure things out. Here is a great example of this.

Element #2: List the benefit you offer for your followers

Pro tip: Your account isn’t about you… It’s about what your business can do for your followers so remember that when you write your bio.

Describe as succinctly as you can what benefit you and your program offer your clients. Think in terms of outcome. A great example of this is from Corinne Olsen below.

Element #3: Who’s your account for?

You want people to land on your bio and say YES, this business or this coach is for me! Or NO, this business is not for me.

If that is happening, it means that your bio is crystal clear. That’s the goal!

When an account is tailor made for your dream customer, there’s a higher chance of turning them into a paying client.

Element #4: Contact information

How do you want people to reach out to you? After reading your bio someone may want to contact you or connect with you more personally. Do you want them to email you, call you, private message you? Pick one and add it to your bio. (NOTE: We recommend NOT giving away your cell phone number. If you have a separate business number then great but you don’t want every person on social media being able to call you directly.)

Element #5: Link to your party favor a.ka. –  your freebie

In your bio you should give something away for free.

Before you ask for something, (the sale), you want to give something first.

We’re talking about your freebie.

When considering what freebie to give, ask yourself, ‘What could I give for free related to my program or service that would help my ideal client in some way?’

Remember, this is a test. If you try something and it works, great! If it doesn’t switch it out.

On Instagram you have the opportunity to share one link and one link only so you want to use it wisely. Think of this as a call-to-action. What’s the next step you want someone to take? We do not recommend putting your website link there because it’s just too open ended and general. That’s not really a call-to-action. Be specific!

Options like:

Grab this guide

Listen to this recording

Watch this video

One last PRO TIP before we wrap up. Whenever possible use emojis in place of words to add variety and save space in your bio. For example, if you save someone time then use a clock. If you save someone money then use the money bag.


Spend 20 minutes today reworking your social media bio then ask 3 people to review your updated bio and ask them to tell you what you do. If they can clearly tell you what you do then you hit the nail on the head. If they can’t explain it easily, you have more work to do.

Don’t forget to grab your Social Media Bio Workbook where Karen shares lots of examples of what to do and what not to do when writing your bio. Scroll down to get access. 

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How to Use Instagram to Get More Subscribers and Clients

How to Use Instagram to Get More Subscribers and Clients

How to Use Instagram to Get More Subscribers and Clients

If you want to turn more of your Instagram followers into email subscribers and clients, there are a few things you need to have in place.

Even though algorithms change, and our organic reach may be lower, social media is still one of the easiest ways people can find out about you and how you may be able to help them.

We like Instagram because there are so many different formats for sharing content, getting engagement, and leading followers further along in the customer journey, so we’re focusing on that platform but take what we share and apply it to the platform of your choice.

Let’s dive into the first strategy which is one of the most important because it sets the stage for everything else.    

1. Have a clear bio that highlights what you do and who you help.

If you need help with this, we have a great episode coming up in a couple of weeks, that will help you write a compelling social media bio that will attract your ideal clients. You want to include who you help and how you help them, and keep it short and sweet, while leading them to a free resource in your bio link where they can learn more and find out more about you. 

We recommend using Linktree for multiple links in your bio, including your FB group, a free resource, a blog post that leads people to another step (your group, a freebie, etc.) your podcast, your services page, and book a call page if you have one.

Your bio link is a powerful tool in the customer journey, so be strategic with it.  Don’t have a ton of links because it’s overwhelming to people – you want to showcase your most important resources, so keep it to no more than 10. Karen has between 8-10 and they include links to:

  • One of her freebies
  • Her FB group
  • The podcast
  • A blog post (she switches these out every week or two based on posts I share in my feed)
  • Her wellness workshops
  • Any other promotions or offers she has going on

If you haven’t used LinkTree yet, it’s great because it allows you to use your one IG bio link to go to multiple web pages or URL’s instead of only using the one bio link that you have to change out based on what your posts are about. The free version is fine to get stared.

2. Pin posts to the top of your profile that will help people see what you’re about and allow them to take the next step

This is a really cool feature and I know a lot of people are not using it yet.  As of a few months ago, you can pin up to 3 posts to the top of your feed which means they will be the first photos or videos (including Reels) that show up as soon as someone visits your profile.  The goal is to keep people on your account as long as possible to learn more about you, so this works well when you are strategic about using it. 

You want to be intentional with this and use that valuable real estate at the top of your profile/grid for posts that will lead people to a next step with you such as:    

  • A freebie to grow your email list
  • A popular blog post or podcast episode to help people get to know you (that also links to a freebie or next step if possible).
  • A post that shares a tip and leads folks to joining your FB group to learn more
  • A Reel or other video that allows people to instantly get to connect with you (the video would ideally lead to another step such as read a blog post, listen to your podcast, download a freebie, etc.) 
  • A post that shares helpful tips and include a “click the link in my bio” to learn more – or “click the link in my bio” to shop for _______.   

For my Instagram bio, I’ve pinned a Reel, a freebie and a post about joining my Facebook group.  If you go to my account at KathleenLeGrys, you’ll see what I mean. Think about 3 posts you can pin to the top of your profile. I recommend at least one of them is a video of you sharing something helpful, so new visitors get to know you right away, and that may have them bingeing on more your videos. 

In case you’re wondering how to pin a post – It’s very easy. You just select a post you have added, click on the 3 dots on the upper right hand of the post and scroll down to select “pin to your profile” and it will bump it to the first row.  To unpin a post, you do the same thing but select “Unpin from your profile”.  You can switch out different pinned posts whenever you want.

3. Next up is Stories. Use stories to showcase your personality and share behind the scenes of your life and your business.

People want to get to know YOU – not just stuff about your business.  If all you share is business stuff, your views will likely be low (and it doesn’t help people get to know you on a personal level).  When people find things that you have in common with them or things they find interesting, they feel like they’re building a connection with you. Have you noticed that your story views are so much higher when you share more personal stuff? It makes sense when you think about it because we all want to see what other people are up to and check out behind the scenes stuff. While Karen was in Florida, doing her condo rental renovation, she shared a lot of the behind the scenes of the progress, and the views were super high, but it doesn’t have to be anything major either. Where did you go for a walk today? How are you solving a current problem or dilemma?  What would resonate with your followers? People enjoy just seeing ‘real life’ – I know I do, and you probably do too.  Look at the types of stories other people share and see what you like and what you are drawn to and use that for inspiration and ideas for your own.

When using stories, be sure to occasionally include interactive stickers such as the poll and slider feature because when people respond to them, your content is more likely to show up in their feed again because it’s telling the algorithm they like your content, so IG will show them more of it. A benefit of using the question sticker is when people respond, it goes into your DM’s and you can reply and start a conversation, so I Iove using that feature sometimes too.

4. We shared how to incorporate the customer journey, how to build connection, and grow your email list with stories, so let’s move on to getting clients. 

Here’s how to use Instagram to get clients.    

  • Share posts that invite people to work with you. This may seem obvious, but you would be surprised out how often we see coaches who aren’t doing this, and they wonder why no one is signing up to work with them. You have to let people know what you do, who you help and directly invite folks to the next step – book a call, purchase a product, join an online group coaching program, etc. 

Video works very well for this. Feature a client success story and the call to action (CTA) at the end is to book a free call. You can also do this by sharing a tip or busting a myth or sharing common mistakes you see, and CTA is to book a free call.

  • Share content that showcases common struggles your clients have and how you help them. If you haven’t had clients yet, you can share struggles you or people you know have had.  The CTA for this type of post would be to either book a call with you or join one of your programs. 

The question that usually comes up is how often to promote booking a call, or joining a program, and while there isn’t a set rule on this, the 80/20 rule is a good guideline, so share value 80% of the time and promote about 20% of them time.

  • The most common way you’ll get clients through Instagram is by building your email list and using your email follow up series to share an invitation to book a call, join one of your programs or whatever other offers you have.  You can also share any special promotions and offers you have during the year. 

People need to know what you do and see your offers multiple times before they take action.  Most people aren’t going to be ready to work with you as soon as they find you on social media, so staying top of mind and continuing to show up will help them take action when they’re ready.

  • Showing up on video is a must these days. You can do short video or Reels that are a minute or less. People need to connect with you and have a level of trust before they become a client, and other than in real life, in person, video is the quickest way to do it. I know when I’m looking at following someone on IG, I first go to their profile and look at a couple of videos to get a feel for who they are, and people are likely doing the same on your account. This is another reason why I think it’s important for at least one of your pinned posts to be a video. 
  • Be social. That means commenting on posts with a genuine comment, related to the content of the post.  Replying to stories with a DM or answering a question sticker that goes into the DM’s.  I think people underestimate the power of using DM’s – this is where conversations can start, and people can get to connect and get to know each other. This doesn’t mean pitching your services – it means commenting and conversing when appropriate. What this does is help people see you and lean into your future content more, so when you DO go to promote a program or service, they are more likely to sign up or refer a friend.

You want to think of your social media account as the first step in the customer journey and map out steps that visitors and followers can take that lead them to getting on your email list, connecting with you in other ways such as on video and/or in your Facebook group if you have one. 

We can’t wait to hear how it goes once you incorporate some of what we shared today. 

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