How to Plan Out a Month of Social Media Content in One Hour or Less
How great would it be to plan out a month of your social media content in one hour or less? Dreamy, right?
Coming up with social media content on a regular basis can feel like a lot sometimes, so
we’re sharing some of our best tips for creating great content your audience will love.
Here’s what you’ll discover:
- Why it’s important to have a variety of posts
- The 3 different categories of posts you should include
- 5 examples of types of posts you can put on rotation every month
- How to come up with 30 days or more worth of posts each and every month
It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.
Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:
Strategy #1: Use a variety of posts.
Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.)
Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.
- Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
- Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
- Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one.
Strategy #3: Come up with 8-12 core pillars of content
This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.
We cover more on the episode, so tune in to learn how to implement these strategies.
Be sure to download your free copy of my guide, Social Media Planning Made Easy.
This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey.
You’ll also learn the #1 secret to getting engagement on your posts.