10 Ways to Promote Your Next Online Challenge

10 Ways to Promote Your Next Online Challenge

You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible.  How and where do you promote it?   

I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.

TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge).  One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.

BTW…If you want to grab a copy of this checklist to have to refer to when you launch your challenge, you can GET IT HERE.

No need to take notes, just grab your copy 🙂

Okay, let’s dive in…

Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):

1. Livestream videos (Facebook Live and/or Instagram Live)

Let people get to know you quicker by doing live videos and invite them to your challenge.  For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast

2. Instagram stories

Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).

3. Invite your current email subscribers

This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.

4. Your social media followers (use hashtags on Instagram)

Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business.  Episode 32  Episode 33

5. Your current Facebook group if you have one

If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.

6. Create an “event” on Facebook and invite people

You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.

7. Encourage those who sign up to share with their friends via social media

It can dramatically expand your reach when people share about your challenge on social media.  This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.

8. Find colleagues who can promote your challenge, and you can promote one for them in the future

What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.).  Figure out a win-win where you can promote something for them in the future.

9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post

Use a blog post to generate interest about your challenge, then promote the blog post.  Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).

10. Facebook ads targeted to the audience you want to attract.

Facebook ads can work really well when you know who you want to target, and you have the right objective.  You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go.  We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us.  You can listen to episode 43 here.

Additional tips:

Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.

During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past.  You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.

Get creative and have fun with it!

Grab a copy of these 10 ideas HERE, so you have it when you’re ready to promote your challenge.

Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

Last week on the podcast, we interviewed a Health Coach who shared how she’s using workshops to get clients. The week’s episode is a continuation of her success story! We’re talking with Heather about how she builds and maintains her wellness business through consistency and showing up. We strongly recommend listening to Episode 79 to get the most insight on the ideas Heather shares for both new and experienced business owners.      

This is an “Ask Heather Anything” session for those interested in practical strategies that will help grow or market your business. Get ready for some inside scoop on how to rock your wellness business!

In this episode, we talk about…

  • How to connect with others in your industry
  • Ways to discover opportunities to collaborate
  • Why you should have clear requirements for collaborations
  • The impact of program names that describe end results
  • Lessons Heather learned from her recent launch experience
  • Tips for and benefits of taking part in live events
  • The power of consistency and showing up

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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How to Plan the Perfect Photo Shoot for Your Wellness Business

How to Plan the Perfect Photo Shoot for Your Wellness Business

If you want to know how to plan the perfect photo shoot for your wellness business, this episode is a must listen!

Having professional photos on your website and social media is so important when it comes to building your brand presence. If done right, it can tell the audience who you are, what you do, and why you’re different. However, for a lot of us, the thought of having our picture taken (especially, an entire photo shoot) makes us nervous and uncomfortable.

This week’s guest, Mallika Malhotra, is a brand photographer whose has a mission to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right images and how to feel like a million bucks so you can feel confident and comfortable during your next photo shoot.

In this episode we talk about…

  • Tips for taking great photos
  • What brand photography is and why you need it
  • Good examples of visual storytelling
  • The best way to find a brand photographer
  • How and where to use your photos

Listen to this episode before your next photo shoot for awesome tips!

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Set Yourself Apart as a Health Coach with Instastories

Set Yourself Apart as a Health Coach with Instastories

Set Yourself Apart as a Health Coach with Instastories

If you want to capture and hold someone’s attention, stories are the way to do it, and Instagram’s Instastories feature allows you to set yourself apart as a health coach so you can attract the right people.    

Using stories on social media is great for getting the word out about what ‘s going on in your business and your personal life, and it really helps people get to know you quicker.  In fact, engagement rates on Instagram stories are just as high as they are on Instagram Live! That’s why Karen and I sat down with Brock Johnson, a master storyteller who tells exceptional stories on Instagram.

You probably have a few questions including: What are Instastories? When do I post them? What do I post?!

In this episode we talk about…

  • The best way to get started doing stories on social media
  • The top tips and best practices to set your stories apart on social media
  • What kind of content works best on stories
  • The best times to post on your Instagram stories and how often to post
  • Growing your following on Instagram and what techniques work well using Instastories

This episode answers all the basics on everything you need to know to get started doing your own stories on Instagram and other social media platforms.

We hope you enjoy it!  Be sure to stop by Brock’s Instagram to say hi and thank him for taking the time to share so many great tips! 

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The Right Way To Use Social Media 
for Your Health Coaching Business

The Right Way To Use Social Media 
for Your Health Coaching Business

The Right Way To Use Social Media for Your Health Coaching Business

If you’re feeling a bit frustrated with your social media efforts, this episode is for you because we’re diving into some incredibly helpful tips on the right way to use social media

Here’s the thing about social media – It can easily become a black hole or vortex that leaves you little to no time to work on the things that actually generate revenue. There are a few simple, but foundational strategies that will allow you to save time and focus on the rights things, so you can start seeing results much, much quicker. Once you know these foundational strategies, everything become easier. Hallelujiah! 

On this week’s episode, The Right Way To Use Social Media To Grow Your Business, we’re breaking down the 5 most important ways to use social media for your Health Coaching business to get you connected with your ideal clients.

In this episode we’re covering…

  • Common mistakes to avoid on Facebook and social media in general
  • How to gain visibility on social media by cutting through the noise
  • How to use social media to grow your email list (this is HUGE!)
  • Upcoming changes to Facebook and how they will affect you
  • Tuning into your niche and how to connect with them on any platform

As always, we’ve got you covered with a super high value free guide to help you implement. I created a Social Media Planning Guide that walks you through the process of planning your content including: what to post, how often to post on different platforms, PLUS 10 tips for getting more social media followers.

Scroll down to the bottom of this post to get your FREE guide. 

Can’t wait to hear what you think! 

Oh, and if you love the podcast, we would be so honored to get a 5 star rating and review!!!! 

Resources and Links mentioned on the show:

Social Media Planning Guide

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How to Use InstaStories for Your Wellness Business

How to Use InstaStories for Your Wellness Business

How to Use InstaStories for Your Wellness Business

If you’ve been on Instagram for any length of time, chances are you’re curious about how to use Instastories for your wellness business.

When you log into you Instagram account, Instastories are one of the first things to grab your attention at the top of the screen, so it’s a great tool for getting more visibility. 

On this week’s episode of The Wellness Business Podcast we’re sitting down again with Kellie Malone of Kellie Lynn Media, to discuss how you can Increase Engagement & Brand Awareness Using InstaStories.

In this episode, Kellie shares her best tips and tricks for using InstaStory strategies and using the built in tools and filters, using Hashtags in InstaStories, and other incredibly valuable tips.

In this episode we talk about…

  • How many stories to post each week
  • How to use boomerangs and other built in filters
  • Using Highlights to save important stories to your profile
  • How polls can help you see what your clients want to learn
  • How to use the LIVE feature
  • Hashtag secret strategies                           

As always, we’ve got you covered on what steps to take next. Be sure to scroll down to grab Kellie’s free guide “Top Tips to Grow Your Instagram.” 

If you’re on Instagram, be sure to follow me, so I can follow you back.

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