Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Social media is a long-term strategy and new ways of reaching our audiences are emerging all the time.

On this episode of The Wellness Business Podcast, sharing some of the things we are doing differently and why, so you can make similar changes to your social media strategies if needed!

In this episode you’ll discover:

  • What marketers are really saying about marketing on Facebook
  • The #1 platform marketers want to learn more about and why you should start thinking about this strategy
  • Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing
  • What changes we will be implementing to our own social media strategies

Social media marketing is always changing, and keeping up can be difficult sometimes, so in this episode we’re sharing exactly how to decide where to focus your social media marketing.

Hit play and listen so that you can learn what changes you should be making to your social media strategy this year and why.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Tracking Your Social Media Metrics for Better Results

Tracking Your Social Media Metrics for Better Results

Tracking Your Social Media Metrics for Better Results

If you’re showing up on social media on a regular basis, and the results are disappointing, tracking your metrics can help. When you track your analytics and insights, you’ll be able to make adjustments to your strategy to get better results.

We’re discussing how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.

You'll discover:

  • The 3 key social media metrics you should be tracking each week that will help determine which content your followers want more of from you, (and what content they just don't care about)
  • How to be intentional with your weekly social media content so that every single post has a strategic goal behind it that drives your business forward
  • A simple content planning technique we learned at Social Media Marketing World that has shaped our weekly social plan ever since
  • How to use the 3 key social media metrics to simplify your content creation in the future, turning your daily posts into conversation and engagement starters with your followers

If you’ve been wondering how you can improve your social media marketing efforts, you’re going to want to know how to track your analytics, so tune in to learn how!

Plus, you can download the How To Improve Your Social Media Results Through Tracking & Analysis guide that shows you exactly where you can locate your analytics and what you should be looking for based on what we are teaching here in this episode. It even includes a monthly tracker sheet to help you identify trends and patterns within your social media accounts.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

One of my favorite annual conferences to attend is Social Media Marketing World, which is held in beautiful San Diego.  One of the goals of attending the event is to bring back a few nuggets of awesome takeaways for you. 

We want to learn things we can take back and implement, and we like to learn about updates and strategies that we can share with you too.

In this episode, we’re sharing a few of our top takeaways from the event, including:

  • Why live video is no longer optional if you want to connect with your ideal clients and build trust (since most people are still not doing live video, this is your chance to stand out)
  • Tips on where to start with live video to get practice and build your confidence
  • The #1 thing you have to do for your audience to connect with you and feel compelled to take the next step
  • The top reasons why you aren't getting engagement on social media (this was an awesome dose of tough love that we appreciated)
  • How to grab the attention of your followers, so they stop scrolling to check out what you have to say or share
  • What to do BEFORE you post anything on social media (ask yourself this one question)

There are so many ways to leverage social media to grow your wellness business, so if you’re wanting to learn more about the best social media strategies to implement in your business right now, you’re going to love this episode.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

Did you know that one of the fastest ways to grab the attention of your ideal clients on Instagram is with your bio?  You only have 150 characters to relay what you do in a way that will capture the attention of prospects and lead them to find out more.  When your followers see your posts or they check you out because you’ve followed them or sent them a DM, your bio is going to determine if they follow you back (or not) and take the next step.

Because we know how important your Instagram bio is (it’s like your mini business card, only better), we did Instagram bio audits for some of our members of the Wellness Business Insider’s Club and since they found it so valuable, we decided to share it with you!

Here’s what you’ll discover:

  • The 3 components you must include in your Instagram bio to attract your ideal clients
  • How to expertly craft an Instagram bio that converts
  • The importance of a bio that has simple, clear and concise messaging with a specific call to action
  • …plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients from your Instagram efforts, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

If you’ve been wondering how to boost your social media engagement while you stand out and attract the right clients, this episode is for you.

Our guest this week is our amazing friend and colleague, Alicia Streger, who shares 9 types of social media posts that get the best engagement.

Alicia breaks it all down and gives examples of each one of these types of posts.

  1. Facebook Lives
  2. Engaging questions
  3. Inspirational stories that people can relate to
  4. Viral videos (Alicia gives examples of how this works)
  5. Tips or share-worthy quotes; Memes
  6. Research posts sharing current information or new studies
  7. Lead magnet posts to share your freebie and grow your list
  8. Puzzles, polls and activities
  9. Holiday posts
  10. BONUS: Case studies – inspirational, testimonials, before and after photos

Alicia also shares the two MUST-KNOW rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions BEFORE you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

Don’t forget to grab your FREE 30-Day Social Media Content Planning Calendar so you can map out your social media posts quickly and easily.

Want social media posts that are all done for you?

Check out Alicia’s Content and Social Media Club program.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Grow Your Instagram Following with Giveaways

How to Grow Your Instagram Following with Giveaways

How to Grow Your Instagram Following with Giveaways

If you’d like to know how you can use Instagram giveaways as a health coach to get more followers, you’ll love this episode because we’re giving you the exact plan I used.

I did a giveaway recently that resulted in 210 comments, 234 likes, and 201 new followers. The best part is that it was very easy to do.

We’re breaking down:

  • What a giveaway is, including what to offer and how long to run your giveaway before announcing the winner
  • How you can use giveaways to drive engagement on your posts, which typically leads to more likes and more followers!
  • How to determine the best type of prize for your giveaway, including examples for lots of different niches
  • Exactly how you can promote your giveaway so you can reach the most amount of qualified potential clients
  • …and let’s not forget how to follow Instagram’s rules so you don’t get in trouble when running your giveaway

If you’ve wanted to increase your Instagram following quickly, tune in to learn how you can do that with giveaways!

To get started planning your IG giveaway, I’m sharing my exact giveaway post below, which includes these important elements you’ll want to include too:

  • The prize
  • The benefit of the prize
  • How to enter
  • When the giveaway closes + how you will notify the winner
  • Instagram disclaimer

Here is what I did for my Instagram giveaway

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest