4 Types of Social Media Content That Converts with Alicia Streger

4 Types of Social Media Content That Converts with Alicia Streger

by | Apr 29, 2024

4 Types of Social Media Content That Converts with Alicia Steger

If you’re wondering what type of content works best on social media right now when it comes to engagement and conversions, you’re not alone.  Social media can feel like a constantly shifting landscape, right?

We’re here to help!

This week on The Wellness Business Podcast, we have our friend @Alicia Streger, on the show to break this all down for us. She’s an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic to help make your posting content as engaging as possible.

In this episode, Alicia shares: 

  • The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients
  • What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection
  • The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)

Tune in to discover the 4 types of social media content you should include in your strategy!

Resources and Links mentioned on the show:

Content Club [Affiliate Link]

Monthly content for social media, newsletters and more

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Blueprint for a Profitable Health Coaching Business

Blueprint for a Profitable Health Coaching Business

by | Feb 26, 2024

Blueprint for a Profitable Health Coaching Business

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?   

I don’t know about you, but I always love having a blueprint to follow, so I feel like I have a plan. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business. 

We’ve been there too, and we know it’s not a great feeling, so we have 4 strategies to share that will help.   

1.  Have a clear picture of what you want for your coaching business, and put it in writing

  • Decide what you want your business to look like, including when you want to work and how you want to work. Do you want to do all online coaching, all 1-on-1 or combination of both? This is your business, so you get to design it in a way that works for you. 
  • What do you want to earn from your business each year? Break that down into monthly goals to determine how many clients you’ll need – from 1-on-1 clients to your online group programs.  We’ll cover more about this in a bit.

Blueprint for a Profitable Health Coaching Business

2. Be clear about who you help and how you help them, so you can attract your ideal clients – Declare Your Niche

Have you figured out your niche yet? This can take some time, but it will help set you apart and also help you attract the right people.  This is an important part of your marketing and content strategy. When you go from a niche that is general to content that speaks to specific people who are looking for help with a specific problem or goal they want to reach, you will stand out so much more, and that means more people will be interested in working with you.

One example of this would be saying your niche is something like:

I help women live a healthy life and feel more vibrant. 

That’s pretty vague and general, right? The benefits aren’t very clear, so your followers and subscribers aren’t going to be compelled to invest in a program that doesn’t offer a specific solution to a particular problem they know they have.   

Vs:

I help women over 40 lose weight and gain muscle through targeted exercise programs and sustainable nutritional habits.

With this example, it’s very clear WHO you help and what you help them do.

If this is something you’re working on, and would like a little help, we covered this in detail on episode 265. The title of the episode is 3 Simple Steps to Validate Your Niche Marketing Message.

3. A Way to Help Clients while you also reach your financial goals – this is your offer or your coaching program(s)

When we mentioned setting income goals and mapping out how you’ll reach them, you want to consider your program offers. How many programs will you have and how will you price them? 

If you have a goal of $30k this year, you can reach that through different offers such as:

  • 1-on-1 coaching
  • Online group programs
  • Membership

One way to reach the $30k would be to have 20 clients at $1,0000 (that would be $20k) and then $10k could be through your online group programs or membership program.  There are many ways to reach one goal, and by mapping it out, you’ll see how to get there. 

4. Marketing

Decide where and how you want to get the word out about your business. Consistency with this is important, so determine what is realistic for you right now, so you can set up a schedule that works for you. 

Options for marketing your business include…

  • Email marketing – most of your sales will come from email, so it’s important to grow your email list, stay in touch weekly or bi-weekly and invite subscribers to take the next step with you – book a discovery call, join a free challenge, enroll in your program, etc.
  • Paid ads such as Facebook/Instagram – this will allow you to reach a lot more people, grow your email list or get registrants for your webinars.
  • Social media – Go all in on a couple of platforms, so you can be consistent.  Use different content formats such as video, livestream, graphics, photos, etc.  Test what your audience responds to the most.
  • Hosting workshops – online or at your local gyms, yoga studios or anywhere your ideal clients might be hanging out in your town or city. 
  • Being a guest on podcasts to get in front of new audiences – this is a great way to reach more people, and some hosts will allow you to share about your free offer that can also help you grow your email list.
  • Hosting your own podcast – you can make new connections by inviting guests on your show.  When you ask if they can share the episode with their audience when it goes live, this gets you in front of their audience too.

Marketing doesn’t have to be complicated, but you do want to decide which strategies you want to use and be consistent with it because it does take time and the more people see you and have the chance to learn how you can help them, the more paying clients you’ll have.   

Let’s recap your Blueprint for a Profitable Health Coaching Business.

1.  Set Goals – Have a clear picture of where you want to go, so you can map out a way to get there.

2. Be clear about who you help and how you help them, so you can attract your ideal clients and fill your programs.   

3. A Way to Help Clients while you also reach your financial goals – this is your coaching program or membership.

4. Decide where and how you want to market your business.

Be sure to put it in writing. We like using Trello for this because you can map out everything, set due dates and reminders and see everything in one place.  If you have a larger team and want something a little more robust, ClickUp is good too.  I think Trello is great if it’s just for you and maybe one team member. 

Go through each step and see where you want to start.

Resources and Links mentioned on the show:

Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

by | Jul 24, 2023

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here’s what you’ll discover in this episode:

  • Why it’s important to have a variety of posts on social media
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

If you want to be more consistent on social media, but it has just felt too time consuming to come up with ideas for posts and videos, tune in to find out how to simplify the process.

BTW…I have a free guide that covers what we’re going to talk about in more detail and it’s called Social Media Planning Made Easy. This is a handy guide you can refer back to over and over again with a ton of ideas for coming up with social media posts, including 16 ideas for posts that you can put on rotation each month to build awareness, grow your email list AND convert followers to clients.

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.

Let’s talk a little bit about your social media strategy before we go into specific ideas for your posts.

In addition to having a variety of posts, you want to keep the customer journey in mind with your content. We talk about the customer journey a lot on this podcast because it’s so important. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.

Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales. The more touch points people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.

Needless to say, including video (live or recorded) as part of your content strategy is critical if you want to stand out and dramatically expedite the customer journey.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

So, Awareness & Nurture, lead generation and sales are your categories. Use a mix of these posts throughout the month, and notice which posts get the most engagement, responses and results and do more of those. 

Here are 5 examples of types of posts you can put on rotation to get you started and I include a total of 16 examples in my free guide:

  1. Quote graphics – these are great because they tend to get a lot of shares which can get you in front of new people. (Awareness/nurture category)
  2. Behind the scenes with you – what are you working on or what is your latest find that you love. People also love sneak peeks of things. You can share that you are working on a new program a webinar, or a challenge, for example. (Awareness/nurture category)
  3. Share a success story about you or a client – this makes what you do come to life when you share stories about how your life changed or the life of your client. (Awareness/nurture category)
  4. Promote your freebies to grow your email list  – remember that social media is where people find you and you want to connect off of social to build trust and invite people to work with you. (Lead generation)
  5. Book a call with you – the #1 way you are going to get clients will be through free calls, so the more you do, the more clients you will have. (Sales)

The Difference Between Your Free and Paid Content

Strategy #3: Come up with 8-12 core pillars of content

Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60). 

Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that tie into your offers and coaching programs?  Consider some of the common questions you get since these can be good topics too.

Here are 8 examples of pillars of content for this niche that you can break down into smaller topics:

  1. Hidden sources of gluten
  2. Meal planning when you’re the only one in your family who is GF
  3. How to avoid cross contamination in the kitchen
  4. How to shop GF on a budget
  5. Eating out while traveling
  6. Gluten free baking tips
  7. How to eat healthy while GF (some GF food is junk food)
  8. What to do if you consumed gluten by mistake
      1.  

When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.

The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.

If you open up a Google sheet, you can add your 8-12 pillars of content across the top, and then list your topics down each column and add to them as you go. Another option is to create a new tab in your Google sheet for each pillar.  You can also use Trello or Evernote if you prefer. You just want to keep a running list, so you can continue to add to it as ideas strike, so whatever tech works for you is fine. 

Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.

If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content.  You can add or change pillars as you go.  If you can only think of 3-5, start there. 

You want to include the 3 categories we mentioned too:  Awareness & Nurture, Lead and Sales.  So, when you add in posts for those, you’re going to have so much content ready to go.

You have to write out the posts or video outline, but that’s usually the easy part – keep it short, sweet and helpful and imagine your post is only for your ideal client – it’s not for everyone. Imagine you are writing to one person.

Are you feeling a bit more enthused about this now? We hope so.

Recap

Let’s recap what we covered about how to plan out 30 days of your social media content in one hour or less each month.

Strategy #1: Use a variety of posts.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy:  Attract & Nurture, Lead generation and sales.

Strategy #3: Come up with 8-12 core pillars of content.

BONUS TIP:  You can schedule your posts ahead of time with a scheduling app like Planoly which works with Facebook, Instagram and Pinterest, or MeetEdgar for FB and IG. You can also google “social media scheduling apps” and look at more options.

Be sure to download your free copy of my guide, Social Media Planning Made Easy. It’s going to save you so much time and help you come up with better content that moves your ideal client along on their customer journey.  You’ll also learn the #1 secret to getting engagement on your posts. 

Resources and Links mentioned on the show:

Kathleen’s Free Guide: Social Media Planning Made Easy

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

by | May 1, 2023

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

  • What it means to be authentic on social media and examples of how to do it
  • How trends can actually backfire when it comes to growing your following
  • Why your videos don’t need to go viral to build your brand
  • How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me.  As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand.  I decided I would use reels as another form of short video content and use it to share quick helpful tips.  This video format was appealing to me because it’s very easy to come up with content that is short and to the point.  I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing.  So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

  1. You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
  2. Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
  3. Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

  1. Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?”  When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.  
  2. Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
  3. Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives.  I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!​

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Formula for Getting Clients Through Social Media in 2023

The Formula for Getting Clients Through Social Media in 2023

by | Apr 24, 2023

The Formula for Getting Clients Through Social Media in 2023

Are you spending hours on social media every week but you’re not getting clients?

If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don’t really have much of an actual strategy except for posting content to check it off the old to-do list.

The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.

In this episode, you’ll discover:

  • The #1 thing you must have in place to stand out and attract the right audience
  • How to lead followers to the next step in the customer journey, so they move closer to becoming a client
  • How to create content that will attract the right people and have them coming back to your account day after day
  • The social media content format that isn’t optional in 2023

And more!

If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.

Here’s what’s important to remember; social media is not the final destination but it’s a starting point to allow people to connect with you and find out more about you and what your business has to offer. Social media is usually the starting point of the customer journey where people first learn about you, and you have to map out what the next steps are that will move people along the customer journey – all the way to becoming a client.  This can take time and the more you plan it out, the better results you’ll see.

A common mistake people make with their social media is posting content just to check something off their to-do list, but there is no real strategy in place as far as how to lead people to the next step and turn them into paying clients, and that’s what we’re going to help you with today.

Here are 5 things to implement with your social media strategy, so you can start seeing dramatically better results quickly: 

#1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.  You don’t want to attract the masses on social media, and you don’t need your posts to go viral because it will likely reach a ton of people who are not your ideal clients.  Narrowing in on who you help and what problem you help them solve, will help you know what type of content to create, so you can get the attention of the folks you can help.

You want to get clarity on WHO you help, what problem you help them solve and HOW you help them – the process or system you use.  When you go from sharing more general information to specialty-specific content, you’ll attract more of your ideal clients and that’s what you want.

This is something we spend a lot of time on with our Wellness Business Accelerator students because it’s really such a huge foundational piece
of a successful business. Enrollment ended last week, but you can get on the wait list for later this fall if you want more information about joining us – go to wellnessbusinessaccelerator.com and you’ll be able to get on the VIP wait list there.

#2. The second thing that is important to keep in mind is the customer journey.  What is a next step followers can take to get to know you more? You want to think about these steps as touchpoints or micro steps – and each one helps people get to know more about you and if you are the person to help them.  The more people get to know you AND understand how you might be able to help them, the more likely they are to sign up for your programs – it all starts with trust.  Examples of this include a next step such as: Join your Facebook group, sign up for one of your free resources, read one of your blog posts, join a challenge, watch one of your videos, book a discovery call, join your program. How are you incorporating the customer journey right now and how often are you directing people to another touchpoint?  You want to do this at least twice a week if possible.

#3. Come up with 5-7 content pillars or categories of posts that are related to your niche, so when people visit your social media accounts and they see your first few posts, they can instantly tell what you are about and who you help (this can also help you stay ‘on topic’ with your content). These pillars or categories will be you go-to content ideas that will grow and evolve over time. The better your content is, the more devoted followers you will have. I do this by using a Google sheet, and I have columns with the content pillar names at the top, and then my social media team and I fill in the topics that are related to that pillar or category. It makes it so much easier to keep things organized this way and it also makes it easier to know what type of content to cover. If your niche is helping people with gluten sensitivity, transition to a gluten-free lifestyle, an example of 5 content pillars that could work.

        1. Hidden sources of gluten in food and personal care products
        2. Meal planning when you’re the only one in your family who is GF
        3. How to avoid cross contamination in the kitchen
        4. How to shop GF on a budget
        5. Eating GF while traveling

Keep in mind that each pillar is broken down into smaller bite size topics, so the pillar about Eating out while traveling could cover many different posts such as:  how to prepare snacks for the road, preparing snacks for the plane, scouting out the grocery stores and restaurants near your destination, what GF apps to use, and so on.

This is something else we go into in great detail inside the WBA in the lesson on Turning SM Followers into Paying Clients, so if you didn’t join us in the WBA last week, be sure to get on the waitlist at wellnessbusinessaccelerator.com  so you can  join us next time.

​#4. Incorporate video into your social media strategy, so people can instantly connect with you and get a sense of your personality.  Video really isn’t optional in 2023 if you want to stand out and build your business. People want to work with those they feel like they know and trust, and video is the quickest and most effective way to do it. Start simply with stories, reels or other recorded video format to get practice and build your confidence. Think about the people you follow and the accounts you like, chances are, they are doing video on a regular basis, and you feel like you have a connection with them, right?  You want to do the same for your audience. How many vides are you doing each week?  It doesn’t have to be all of your content because some people prefer to read content, but 1-2 videos each week will help you reach more people and allow your followers to get to know you.  I find doing 1-2 reels each week is doable, and I do some face to camera stories as well as one livestream in my Facebook group each month.  That works for me, so find what works for you – it may be more, or it might be less – but start where you can and grow from there.

#5: This is a big one! Make offers on a regular basis (discovery calls, joining your group program or membership).   

Okay, be honest – how often are you sharing offers to work with you?  Most coaches aren’t doing this nearly often enough, and it’s one of the main reasons they aren’t getting more clients.  It would be great if our followers just clicked on our bio and booked a call without a prompt, but the truth is that our audience needs reminders about what we do, who we help, client success stories, testimonials – this takes some time, so being consistent with this is super important. 

Are you mentioning your paid programs or client success stories at least once a week?  One way to do this is to sprinkle in short stories about progress a client made or a goal they achieved. Don’t use their name, but you can say something like “I was just speaking with one of my clients last week and she was so excited to tell me she was able to fit into the jeans she had pushed way back into the back of the closet because she didn’t think she’d be ever to wear them again.”  You can share quick wins your clients have had, and then say “If you’d like to see if we would be a good fit to work together, click the link below to book a free discovery call”.  Easy, breezy, right?

RECAP

Here are 5 things to implement with your social media strategy to see better results and start getting clients:

  1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.
  2. Keep the customer journey in mind.
  3. Come up with 5-7 ‘content pillars’.
  4. Incorporate video into your strategy.
  5. Make offers on a regular basis.

What is one thing you can start this week?

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

by | Feb 27, 2023

Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

As a health coach or nutritionist, you understand the importance of using social media as part of a marketing strategy for your business, but it’s also important to set boundaries, so it doesn’t end up taking up more time than it should.

If you find that that social media has become too time consuming or you want ideas on how to be more intentional with your strategy, this episode is for you.

Here’s what we’re diving into:

  • The importance of setting boundaries around social media as a way freeing up hours in your schedule each week
  • A simple mindset shift that you can embrace to help you deprioritize social media in your life and replace it with things and people that bring you joy
  • 5 simple ways for you to be more intentional with the amount of time you do, and do not, spend on social media

Before we dive into our how-to tips let’s first talk about a shift in perspective or a mindset shift that will hopefully help you see things differently.

One potential mindset shift when it comes to setting boundaries around social media is to view it as a tool to enhance your life, rather than a source of constant distraction or entertainment.

Instead of feeling obligated to constantly check notifications or compare yourself to others online, you can choose to use social media in a mindful and intentional way that aligns with your values and priorities.

This can involve setting specific limits on usage, being intentional about who you follow and what content you engage with and taking regular breaks from social media to disconnect and prioritize other aspects of your life.

By reframing your relationship with social media in this way, you can reduce its negative impacts and use it as a positive tool for connection and self-expression.

We know that social media can be a great marketing tool for your business, but you just don’t want to spend hours on it every day, mindlessly scrolling through feed after feed on different platforms.

So, let’s talk about 5 simple ways to set boundaries around social media to increase your free time.

1. Limit the amount of time spent on social media each day: Decide on a specific amount of time that you will spend on social media daily and stick to it. Most phones have tracking apps that can help you stay on top of how much time you’re spending on social. Being intentional by setting a specific amount of time each day and sticking to it works well for breaking the never-ending cycle. A helpful way to do this is to schedule your posts ahead of time – ideally 30 days in advance, and that way, you can feel at ease knowing you’re all set with your posts, and you don’t HAVE to be on social media every single day. 

2. Turn off notifications: This helps to minimize distractions and avoid the urge to check your phone constantly.

3. Set specific times for checking social media: Choose specific times during the day for checking and responding to social media notifications instead of constantly checking throughout the day.

4. Unfollow or mute accounts that cause negativity or stress: Surround yourself with positive and uplifting content to maintain a healthy and positive mindset, as well as accounts that offer helpful and constructive information. If you think about it, you get to curate your social media experience based on who you follow, so be selective about who you let into your world – in real life or online.

5. Take breaks from social media: Regularly take breaks from social media to disconnect and engage in other activities such as reading, exercising, or spending time with loved ones. Many of our mentors take 1-2 week breaks from social media throughout the year. I haven’t ever done myself, but I do find it much easier to take breaks when I’m traveling, doing other things or enjoying nature. I usually take one weekend day without any social media – it’s not easy, but I always feels better when I unplug from it.

There you have it, 5 simple ways for you to set boundaries around social media to increase your free time. I think we’re always looking for more time in our day and when you set boundaries around social media, you’ll more than likely find that pocket of time that you’ve been looking for.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!