How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

Live video still works incredibly well because you get to interact with your audience in real time, and when you plan and promote your livestreams ahead of time, you’ll see more attendees and engagement.

In this week’s episode of The Wellness Business Podcast, we are covering:

  • Why livestream video should be critical piece of every online business owner’s client attraction and sales strategy
  • Our 8-step process for planning and promoting your next livestream video for maximum engagement
  • Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content has its place, there is one form that stands out above the rest because it encourages a two-way conversation, as well as continued engagement rather than a passive viewing experience.

Here are the 8 steps we are covering on this episode:

Step 1: Choose a Date

Choose a date that is convenient for you, so you can be consistent. Most of your video views will come from replays so, do what works best for your schedule while also considering when your audience is most likely to be online.

Step 2: Choose a Topic

Your topic should be something that is compelling to your dream clients. Choose a topic that can easily be related back to your paid program. The easiest thing to do is to use something that’s easy to teach in 15 minutes or less.

Step 3: Create an Outline

Next, you’ll want to create your livestream outline. The easiest thing to do is to break your content down into three bullet points or three teaching points and one call to action, (A call to action is the next step you want your video viewers to take like, download a freebie, join your group, listen to your podcast, read your latest blog post, etc.)

A simple outline flows like this:

  • Introduce the topic/title
  • Introduce yourself
  • Teach 3 bullet points
  • Share the call to action
  • Recap and wrap up

Step 4: Craft a Compelling Video Title

Creating a compelling video title is more than half the battle of getting someone to watch your video. Every video title should let the reader know who it’s for and what it’s about. We also have a separate podcast episode dedicated specifically to writing high-quality video titles. It’s episode 214 and it’s called – 5-Part Formula for Writing Client-Specific Video Titles.

Step 5: Choose a Platform

There are many places that you can go live. A few of the most popular are:

  • Facebook (on your page)
  • Facebook (in your group)
  • Instagram Live
  • YouTube

Choose the one(s) where your dream clients spend the most time.

Step 6: Create a Promotional Graphic

My favorite place to create graphics is Canva. It’s easy to use, completely free, and has lots of templates to choose from. When creating the graphic, you’ll want to include the following:

  • Video Title
  • Date & Time
  • Where you’ll be going live

Step 7: Write a Social Media Post

One way to get more people to view your livestream, (both live and on the replay), is by promoting it ahead of time on social media. Let your audience know what you’ll be teaching and what they’ll get out of it. The best way to do that is by including 3 benefit / bullet statements that describe what they’ll learn.

The things you want to include in your post are:

Video Title
Date & Time
Location
The premise behind the training, (why you feel it is important)
3-4 Bullet Points describing what they’ll learn

Step 8: Write an Email to Your List

Now it’s time to write and send an email to your email list. For simplicity use the same bullet points and training description that you posted on social media. Be sure to include: date, time, topic, location.

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BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

Setting realistic expectations for marketing your business on social media is an important part of your strategy and can help prevent you from feeling discouraged or disappointed in your efforts. Whether you’re using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media.

In this episode you will discover:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely on a give-only strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Tune in so you can formulate a plan that leaves you feeling more optimistic and empowered about your efforts.

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How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How great would it be to plan out a month of your social media content in one hour or less?  Dreamy, right?

Coming up with social media content on a regular basis can feel like a lot sometimes, so

we’re sharing some of our best tips for creating great content your audience will love.

Here’s what you’ll discover:

  • Why it’s important to have a variety of posts
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.

Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.) 

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

Strategy #3: Come up with 8-12 core pillars of content

This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

We cover more on the episode, so tune in to learn how to implement these strategies. 

Be sure to download your free copy of my guide, Social Media Planning Made Easy.

This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey. 

You’ll also learn the #1 secret to getting engagement on your posts. 

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3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don’t have to do it all yourself (plus Nick’s top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

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How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

If you want more engagement and interaction on Instagram, using story stickers are a must.

On this episode of The Wellness Business Podcast, we’re covering how to use stories to your advantage, so you stay top of mind with your followers.

Here are 4 of our favorite Instagram stickers that we use all the time, and we’re sharing what they are and how to use them to increase engagement, reach and build relationships with your followers.

1. Polls

2. Countdown timer

3. DM sticker

4. Question sticker

If you’ve wanted to learn more about the ways using IG stickers can help boost your social media reach and engagement, then you’ll want to tune in to this episode!

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Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Social media is a long-term strategy and new ways of reaching our audiences are emerging all the time.

On this episode of The Wellness Business Podcast, sharing some of the things we are doing differently and why, so you can make similar changes to your social media strategies if needed!

In this episode you’ll discover:

  • What marketers are really saying about marketing on Facebook
  • The #1 platform marketers want to learn more about and why you should start thinking about this strategy
  • Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing
  • What changes we will be implementing to our own social media strategies

Social media marketing is always changing, and keeping up can be difficult sometimes, so in this episode we’re sharing exactly how to decide where to focus your social media marketing.

Hit play and listen so that you can learn what changes you should be making to your social media strategy this year and why.

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