The 4 Social Media Strategies to  Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

Wouldn’t it be nice to know the 4 social media strategies to focus on right now as a health coach? There are so many options and it’s enough to make your head spin. 

In today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes.

What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to know how to use it in 2019 if you don’t want to continue to feel frustrated with your efforts on social media. 

One of our great take-aways was the fact that there are 4 main areas that Facebook wants all of us to focus on to build community, and we’re sharing strategies you can use for each of them in this episode.

These are the 4 strategies that will get more engagement, reach and/or interaction:

  1. Video
  2. Stories
  3. Groups
  4. Private Messaging

Tune in to see how to use each of these effectively and find out what to avoid doing.

Resources and Links mentioned on the show:

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How to Stand out on Social Media

How to Stand out on Social Media

How to Stand Out on Social Media

Do you ever wonder how to stand out on social media, what kind of content to create or what to do when you’re showing up consistently, but your business isn’t growing as quickly as you would like?

We’re doing another Ask Us Anything episode this week, where we’re discussing what to do when you’re showing up on social media but still not getting clients, how to stand out on social media, what kind of content new business owners should offer, and more!

We’re answering your questions about:

  1. What to do when you’re showing up consistently on social media and email, but
    you’re still not getting clients.
  2. How to stand out on social media when there is a lot of competition.
  3. Should you start with a newsletter or giveaway?
  4. How to come up with interesting topics to grab your audience.

We also shared 3 ways to become the go-to person in your niche.

Be sure to give this episode a listen.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

10 Ways to Promote Your Next Online Challenge

10 Ways to Promote Your Next Online Challenge

You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible.  How and where do you promote it?   

I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.

TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge).  One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.

BTW…If you want to grab a copy of this checklist to have to refer to when you launch your challenge, you can GET IT HERE.

No need to take notes, just grab your copy 🙂

Okay, let’s dive in…

Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):

1. Livestream videos (Facebook Live and/or Instagram Live)

Let people get to know you quicker by doing live videos and invite them to your challenge.  For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast

2. Instagram stories

Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).

3. Invite your current email subscribers

This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.

4. Your social media followers (use hashtags on Instagram)

Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business.  Episode 32  Episode 33

5. Your current Facebook group if you have one

If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.

6. Create an “event” on Facebook and invite people

You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.

7. Encourage those who sign up to share with their friends via social media

It can dramatically expand your reach when people share about your challenge on social media.  This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.

8. Find colleagues who can promote your challenge, and you can promote one for them in the future

What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.).  Figure out a win-win where you can promote something for them in the future.

9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post

Use a blog post to generate interest about your challenge, then promote the blog post.  Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).

10. Facebook ads targeted to the audience you want to attract.

Facebook ads can work really well when you know who you want to target, and you have the right objective.  You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go.  We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us.  You can listen to episode 43 here.

Additional tips:

Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.

During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past.  You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.

Get creative and have fun with it!

Grab a copy of these 10 ideas HERE, so you have it when you’re ready to promote your challenge.

Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

Last week on the podcast, we interviewed a Health Coach who shared how she’s using workshops to get clients. The week’s episode is a continuation of her success story! We’re talking with Heather about how she builds and maintains her wellness business through consistency and showing up. We strongly recommend listening to Episode 79 to get the most insight on the ideas Heather shares for both new and experienced business owners.      

This is an “Ask Heather Anything” session for those interested in practical strategies that will help grow or market your business. Get ready for some inside scoop on how to rock your wellness business!

In this episode, we talk about…

  • How to connect with others in your industry
  • Ways to discover opportunities to collaborate
  • Why you should have clear requirements for collaborations
  • The impact of program names that describe end results
  • Lessons Heather learned from her recent launch experience
  • Tips for and benefits of taking part in live events
  • The power of consistency and showing up

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Plan the Perfect Photo Shoot for Your Wellness Business

How to Plan the Perfect Photo Shoot for Your Wellness Business

If you want to know how to plan the perfect photo shoot for your wellness business, this episode is a must listen!

Having professional photos on your website and social media is so important when it comes to building your brand presence. If done right, it can tell the audience who you are, what you do, and why you’re different. However, for a lot of us, the thought of having our picture taken (especially, an entire photo shoot) makes us nervous and uncomfortable.

This week’s guest, Mallika Malhotra, is a brand photographer whose has a mission to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right images and how to feel like a million bucks so you can feel confident and comfortable during your next photo shoot.

In this episode we talk about…

  • Tips for taking great photos
  • What brand photography is and why you need it
  • Good examples of visual storytelling
  • The best way to find a brand photographer
  • How and where to use your photos

Listen to this episode before your next photo shoot for awesome tips!

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Set Yourself Apart as a Health Coach with Instastories

Set Yourself Apart as a Health Coach with Instastories

Set Yourself Apart as a Health Coach with Instastories

If you want to capture and hold someone’s attention, stories are the way to do it, and Instagram’s Instastories feature allows you to set yourself apart as a health coach so you can attract the right people.    

Using stories on social media is great for getting the word out about what ‘s going on in your business and your personal life, and it really helps people get to know you quicker.  In fact, engagement rates on Instagram stories are just as high as they are on Instagram Live! That’s why Karen and I sat down with Brock Johnson, a master storyteller who tells exceptional stories on Instagram.

You probably have a few questions including: What are Instastories? When do I post them? What do I post?!

In this episode we talk about…

  • The best way to get started doing stories on social media
  • The top tips and best practices to set your stories apart on social media
  • What kind of content works best on stories
  • The best times to post on your Instagram stories and how often to post
  • Growing your following on Instagram and what techniques work well using Instastories

This episode answers all the basics on everything you need to know to get started doing your own stories on Instagram and other social media platforms.

We hope you enjoy it!  Be sure to stop by Brock’s Instagram to say hi and thank him for taking the time to share so many great tips! 

Resources and Links mentioned on the show:

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