What to include in your elevator pitch

What to include in your elevator pitch

What to Include in Your Elevator Pitch

We always love doing Ask Us Anything episodes, because we get to answer questions from our listeners and followers. 

On this episode, we’re answering questions about coming up with a great elevator pitch, creating the perfect free offer and growing your audience for your own podcast.

In this episode, we’re sharing:

  • What to include in your elevator pitch, marketing message or tagline to attract your marketable ideal clients
  • How to simplify content creation and create your perfect free offer
  • How grow a podcast listener base

If any of these topics resonate with you, this episode is going to give you so much clarity to help you move forward and meet your goals. Tune in now!

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What to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley

What to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley

What to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley

The legal aspect of running a health coaching business can be a little confusing, but it’s important to know things such as what to include in your client agreement to protect yourself legally.

Being clear on policies and expectations is important and a client agreement helps protect you in case any disputes could come up. It also spells out expectations for the client and coach, so everyone feels more comfortable right from the start.

Lisa Fraley, attorney and legal coach, breaks it all down for us beautifully, so you know some of what you want to include in your agreement. 

After listening to this episode, you’ll have clarity on:

  • What a client agreement is and when a health coach should use one
  • How a client agreement protects health coaches from a legal standpoint
  • The 5 crucial components of a client agreement
  • How to use your client agreement to strengthen the client-coach relationship and put you both at ease

If you’ve been wondering if you need a client agreement and/or what it should include, this episode is for you.

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The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Case Study: How Helen is Quickly Growing Her Health Coaching Business with a Very Specific Niche

Case Study: How Helen is Quickly Growing Her Health Coaching Business with a Very Specific Niche

Case Study: How Helen is Quickly Growing Her Health Coaching Business with a Very Specific Niche

Today, we have a case study with Helen who is rapidly growing her health coaching business with a very specific niche.

We love doing case studies on the podcast because it shows what’s possible when you have a good plan in place, and you work the plan consistently without getting hung up on perfection (or paralyzed by fear).

Helen Phillips is one of our Wellness Business Insider’s Club members, and in this episode she’s giving us an inside look at what she’s been doing in her business over the past few months to not only see massive growth, but also how she’s made some mindset shifts that have boosted her confidence and skyrocketed her visibility.

In this episode, Helen reveals how she:

  • Nailed down her niche, and has become known as a leader in her community in a short period of time
  • Has grown her Facebook group by over 1000 members
  • Has built her email list to over 600 people in 5 months
  • Uses free challenges to grow her email list, build her Facebook group and fill her programs
  • Went from feeling like an imposter to owning her niche and feeling confident and unstoppable

Helen is a blast to interview, and you’ll see why when you listen. Her energy and positive attitude is contagious, and we know you’re going to love what she shares during the interview.

There’s still time to join our free live training series called: The Secrets to Turn Your Health Coaching Hobby Into A Profitable Business. Even though we started on the 25th, you can watch the replays and join the fun in our pop-up Facebook group.

In this 4-part training series, we’re covering…

  • The behind-the-scenes secrets of the most successful coaches we know and how they turned their businesses from a hobby to highly profitable
  • The most up-to-date information on what it takes to actually attract your ideal client and enroll them into your programs, (there has been big changes in this area of marketing and you must get up to speed on those changes to be successful)
  • The intricate details to building out a customer success path with you that not only warms up your followers but gets them excited to enroll in your programs
  • Last, and certainly not least, we’ll share what red-hot areas will require a lot of your attention each month and also which tasks can either be outsourced, streamlined, or removed from your business altogether as a way of creating the business of your dreams

If you’re ready for a crazy successful 2020, be sure to register for our free LIVE training series, “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!”

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

If there was one strategy most wellness business owners may not realize is important (and skip over), it’s how to plan your customer journey to improve client attraction.  That means mapping out how your potential clients will go from not knowing anything about you to connecting with you to eventually becoming a client.

In this episode, we are covering what a customer journey is and how it will help generate more sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps you can take to implement these strategies in your business.

After listening to this episode, you’ll know:

  • What a customer journey is and how it increases sales in your wellness business
  • How you use a customer journey to grow your email list and convert those people into paying clients at a much quicker rate
  • The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club
  • The 5 steps every customer journey must include to be effective
  • The two ways that you can use the customer journey process to help your clients see better results

Whether you’re just getting started or you are a seasoned health coach, after listening to this episode you’ll be crystal clear on what a customer journey is and the role it plays in making your business profitable.

If you’re interested in learning more about developing your customer journey and access to our new 4 Core Pillars of a Profitable Wellness Business, be sure to join our waitlist to be notified when the doors to the Wellness Business Insider’s Club reopen in February, 2020

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Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

  • Why you need a clear marketing message that speaks to and attracts your ideal clients
  • How to develop a one-line description of who you help, how you help and the results they could get from working with
  • How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

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Behind the Scenes of Our In-Person Business Planning Sessions

Behind the Scenes of Our In-Person Business Planning Sessions

Behind the Scenes of Our In-Person Business Planning Sessions

Planning ahead is key to all businesses and it becomes even more critical when you have a team and/or business partner. You may wonder what it looks like when we get together for our in-person business planning sessions, so we thought it would be fun to share an inside look with you.

Since Karen and I live in different states, we’ve found that meeting up a few times a year works best for us (in addition to our regular virtual meetings via Zoom).

We’re sharing what we do before and during our planning sessions, including:

  • How we choose the perfect location that allows us to be the most productive
  • How we structure our planning sessions by making a prioritized list of our goals and objectives
  • How we use the opportunity of being together in person for pictures to use on social media
  • And making it FUN by going live together in our members-onlyFacebook group and podcast Facebook page (this is one of our favorite things to do when we get together in person!)

If you’ve wanted to know how we make our podcast and monthly membership program work even when we live on opposite sides of the country, you’ll want to check out this episode!

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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