How To Align Your Program Sales Message For More Revenue

How To Align Your Program Sales Message For More Revenue

How to Align Your Program Sales Message For More Revenue

If you’ve ever launched a program, but the results weren’t as good as you had hoped, it could be that your sales message was not aligned with what you were offering.  If you’d like to know how to craft your marketing message generate more revenue, you’re going to love this episode.

We’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

  • How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
  • The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
  • How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

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How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

If you want to know how to come up with an irresistible topic for your coaching program, this is must-listen episode.

We’re honored to have Amy Porterfield as our guest to share her expertise with us about this. Karen and I have been following Amy for years, have taken some of her courses and have met her at live events, so it’s an honor to have her on the show.

In this episode, Amy walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic.

  • Strategy #1: “No Judgement Inspiration”
  • Strategy #2: The “Magic Wand” Question
  • Strategy #3: The Crowd Sourcing Experiment
  • Strategy #4: Examine Your Own Transformation
  • Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Amy shares a ton of great examples and insights, so you ‘re going to come away feeling inspired and ready to take action to come up with the perfect coaching program topic.

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

Resources and Links mentioned on the show:

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How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

If you’d like to know how you can run lower-cost, high-converting Facebook ads, using your video view audience (people who have watched videos on your Facebook page) is one fantastic way to do it! This a strategy most people aren’t aware of, and our guest is walking us through it, step by step, so you can do it too.   

We are lucky to have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using this very efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your Facebook ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a fantastic way to do that.

You’ll get the inside scoop on:

  • The importance of video views on your Facebook page and why this benefits your cost and results of your ads
  • Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
  • The typical cost with video view ads (you’ll be amazed!)
  • The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
  • Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Karen was kind enough to do a video walk through for you on how to set up your audiences inside your Facebook ads dashboard.

How to Set UP a Facebook Custom Audience and Look-alike Audience Demonstration.

Oh, and be sure to grab Zach’s 5-Step Facebook Setup Audit in the resource links below.

Resources and Links mentioned on the show:

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How to Generate over $10,000 with a 30-Day Online Program – Part 2

How to Generate over $10,000 with a 30-Day Online Program – Part 2

How to Generate over $10,000 with a 30-Day Online Program – Part 2

If you want to know exactly how a nutritionist generated over $10,000 with her first 30-day online program, you’re going to want to listen to this episode.

Be sure to listen to last week’s episode (#112) where she shares what she did to get over 100 people enrolled in her first program, and then 250 the second time she launched.

In this episode, we’re diving into the nitty gritty to learn exactly what Paola included in her program, plus what type of support she provided and how she ran her program from a tech standpoint.

After listening, you’ll know:

  • How to implement the tech side of launching an online program to keep things simple so you can focus on your clients and the benefit your program provides
  • What Paola learned from her first launch and what she did differently the second time around (which generated $25,000!)
  • How to get testimonials for your online program so it stands out amongst your competition
  • How to transition from an introductory program to a next-level program
  • How to manage your time in your program so you’re not having to worry about it 24/7

Hit play (and be sure to SUBSCRIBE) so you can learn how Paola created and launched her program and earned over $10,000 during the first launch!

Plus, if you want to simplify your online program creation even more, check out the program Paoloa used. This is my  30-Day Fit and Healthy Jump Start done-for-you program and you’ll get get 20% OFF until August 31st with the coupon code: PODCAST113

Resources and Links mentioned on the show:

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How to Generate Over $10,000 with a 30-Day Online Program – Part 1

How to Generate Over $10,000 with a 30-Day Online Program – Part 1

How to Generate Over $10,000 with a 30-Day Online Program – Part 1

When a nutritionist posted in my Facebook group that she generated over $10,000 with her very first 30-day online coaching program, I was blown away (truth be told, she was too!)

She used one of my done-for-you programs as the basis of her program, and not only did her first launch generate $10,000, but the second time she launched it a short time later, she generated $25,000!  Amazing, right?  In case you’re wondering, the price point for her program was only $97! 

I’m sure you’re wondering how she did it.  Well, fortunately, Paola was kind enough to share exactly how she did it, and we absolutely love her simple, but incredibly effective approach!

Not only is she sharing the scoop on her marketing strategies, but we also dive into how she is able to balance her online program with her full-time job as a traveling clinical nutritionist!

In this episode, you’ll discover:

  • A full breakdown of which marketing strategies Paola used to generate over $10,000 from the first launch of her online program (check out the screenshot below of her post in Kathleen’s customer support Facebook group)
  • How free consultations are key for promotion and lead generation
  • How YOU can simplify your online program creation with a done-for-you program (the exact same one that Paola used!)

If you’d like to learn how you can create and market your online program, tune in so you can learn from what Paola did to earn over $10,000 with her 30-day online program!

Plus, if you want to simplify your online program creation even more, check out Kathleen’s 30-Day Fit and Healthy Jump Start done-for-you program or (Business Success Bundle) and get 20% OFF until August 31st with the coupon code: WBP112

Resources and Links mentioned on the show:

Paola’s website

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How to Create a Successful Online Coaching Program – Part 2

How to Create a Successful Online Coaching Program – Part 2

How to Create a Successful Online Coaching Program – Part 2

In our second episode of our two-part series about how to create a successful online health coaching program, we’re getting into some more nitty gritty details. We’re talking about pricing your online programs and options for how to deliver your program to your clients.

We’re also diving into what you need to do before you launch your online coaching program for best results so you’re not just guessing what your clients really want.

Plus, we’re sharing tips for getting people to sign up for your program and our simple solution for delivering your program without the tech bogging you down!

We know many of you want to add some aspect of online coaching to your business either in the very near future or somewhere down the road, so this episode will be perfect!

After listening to this episode, you’ll know:

  • How to price your online coaching program so that it reflects your solution, niche, experience, and length of program (with specific examples!)
  • The best strategies for increasing your program prices
  • How to get lot of testimonials for your online coaching program before you even launch it
  • How to deliver your program in a simple and efficient way so you can focus on delivering great content and coaching instead of worrying about the tech

Tune in so you can learn how to price and deliver your online coaching program!

Plus, be sure to download this free guide: How to Launch a Successful Online Health Coaching Program

This guide covers:

  • How to create a program your audience will LOVE
  • Some of the BEST tech tools and resources to use
  • Key strategies for launching a PROFITABLE program
  • PLUS… Tips for effectively promoting your program even if you DON’T have an email list

Resources and Links mentioned on the show:

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