The 4 Social Media Strategies to  Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

The 4 Social Media Strategies to Focus on Right Now

Wouldn’t it be nice to know the 4 social media strategies to focus on right now as a health coach? There are so many options and it’s enough to make your head spin. 

In today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes.

What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to know how to use it in 2019 if you don’t want to continue to feel frustrated with your efforts on social media. 

One of our great take-aways was the fact that there are 4 main areas that Facebook wants all of us to focus on to build community, and we’re sharing strategies you can use for each of them in this episode.

These are the 4 strategies that will get more engagement, reach and/or interaction:

  1. Video
  2. Stories
  3. Groups
  4. Private Messaging

Tune in to see how to use each of these effectively and find out what to avoid doing.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use a Short-Term Facebook Group for Your Next Promotion or Launch

How to Use a Short-Term Facebook Group for Your Next Promotion or Launch

How to Use a Short-Term Facebook Group for Your Next Promotion or Launch

We talk a lot on the podcast about using Facebook groups as a relationship builder and client generator, and on today’s episode, we’re focusing on how to use a short-term Facebook group for your next promotion or launch.

This strategy is different from than having a group you continue to build and keep open indefinitely. A ‘pop-up’ group is only open and active for a pre-determined amount of time (during a 5-day challenge for example).

We’re going to share how this can work for you, and we’re giving you an inside look at how we used this strategy with a recent promotion of our own for the Wellness Business Insider’s Club.

If you already have a free Facebook group that you use for everything like challenges and daily posts, you might not need a pop-up group, but this episode will still give you great ideas on how to run a challenge or launch in your current group. Most of the same principles will apply, so you’ll still get a ton of value by tuning in.

Be sure to scroll down to get the awesome freebie I put together for you, so you can put this into place for your business.

We’re breaking down how to use a pop-up group and how to fill it, including:

  • What questions to ask before you start a pop-up group
  • How we ran our pop-up group and what we did before the live training series even started
  • What we did to get crazy high engagement in the group
  • How to promote your paid program in your group
  • The importance of creating the right cover photo for your group
  • What to do with your pop-up group once the challenge or event is over

Whether you want to run a group for a short period of time, or you want ideas for getting more interaction and engagement in your current group, you’ll want to tune in!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Launching a Successful Challenge or Training Series

Launching a Successful Challenge or Training Series

Launching a Successful Challenge or Training Series

If you want to launch a challenge or video training series, this episode gives you the exact steps to make it successful. A few months ago, we created a 5-day live training series as a way to promote our Wellness Business Insider’s Club. We’re giving you an inside look at how we promoted and filled our live training series (with over 1,100 people) which led to our paid program. 

We’re breaking it all down for you to share exactly what we did and how we did it, so you can model this in your business for your next launch or promotion.

We’re sharing how we:

  • Promoted the training series to get 1,100 people registered
  • Added giveaways and prizes to make it fun
  • Kept engagement high in the Facebook group
  • Decided on what bonuses to include to add urgency to our paid offer
  • Promoted our paid program that exceeded our goals
  • Used a Facebook “Watch Party” to boost engagement and sales
  • Had a blast along the way

Plus, some additional strategies we used to help make our launch a huge success.

Listen in to see how you can implement some of this in your business!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Enroll 15 New Health Coaching Clients in 45 Days

How to Enroll 15 New Health Coaching Clients in 45 Days

How to Enroll 15 New Health Coaching Clients in 45 Days

Would you love to know how to enroll 15 new health coaching clients in 45 days? For many health coaches, this may seem out of reach, but after you listen to this episode, you’ll learn that is it is actually possible. We are incredibly excited to speak with and be inspired by Shannon Hansen, a holistic wellness practitioner who shares how she enrolled 15 clients in her coaching program in only 45 days.

In this episode, we talk about:

  • The simple steps and aha moments that led to really kicking off her business
  • How Shannon used speaking at conferences as a way to share her message
  • Being clear on who her ideal client is, and how to find them
  • Structuring her program in a way that will help her clients the most
  • Where Shannon’s business was a few short months ago and where it is now

Get ready to be inspired with great ideas you can use in your business!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Come up with the Perfect Name for Your Free Offer

How to Come up with the Perfect Name for Your Free Offer

How to Come up with the Perfect Name for Your Free Offer

If you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client.  The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list.

But no worries!

In this episode, we’re sharing the 3 key strategies to naming your free offer that result in more subscribers!

In this episode, we talk about…

  • 3 key components to consider naming your free offer
  • The value of focusing on specific problems or struggles your client faces
  • Examples of great free offer titles
  • Action items to consider when naming free offer   

Be sure to give this episode a listen to hear our key strategies to name your free offer that result in more subscribers!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Create Irresistible Freebies to Grow Your Email List

How to Create Irresistible Freebies to Grow Your Email List

How to Create Irresistible Freebies to Grow Your Email List  

Do you wish you knew how to create irresistible lead magnets (freebies) to grow your email list by dozens or even hundreds of new subscribers each and every month?

Your free content is key to introducing people to what you do and how you can help them, and your lead magnets can turn subscribers into paying clients when it’s done the right way.

Our amazing friend and colleague, Lori Kennedy, returns to the show to share her 3-step process for creating must-have lead magnets for your audience.

In this episode, we talk about…

  • What a lead magnet is and how to create ones your audience can’t resist
  • The significance of the words and language you use to promote your lead magnet
  • Lori’s 3 step process for creating a lead magnet
  • Suggestions for what to include in your lead magnet  
  • Recommendations for your email follow-up and nurture sequences    

If you’re ready to up your list-building game, be sure to tune in!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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