How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

If there was one strategy most wellness business owners may not realize is important (and skip over), it’s how to plan your customer journey to improve client attraction.  That means mapping out how your potential clients will go from not knowing anything about you to connecting with you to eventually becoming a client.

In this episode, we are covering what a customer journey is and how it will help generate more sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps you can take to implement these strategies in your business.

After listening to this episode, you’ll know:

  • What a customer journey is and how it increases sales in your wellness business
  • How you use a customer journey to grow your email list and convert those people into paying clients at a much quicker rate
  • The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club
  • The 5 steps every customer journey must include to be effective
  • The two ways that you can use the customer journey process to help your clients see better results

Whether you’re just getting started or you are a seasoned health coach, after listening to this episode you’ll be crystal clear on what a customer journey is and the role it plays in making your business profitable.

If you’re interested in learning more about developing your customer journey and access to our new 4 Core Pillars of a Profitable Wellness Business, be sure to join our waitlist to be notified when the doors to the Wellness Business Insider’s Club reopen in February, 2020

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Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

  • Why you need a clear marketing message that speaks to and attracts your ideal clients
  • How to develop a one-line description of who you help, how you help and the results they could get from working with
  • How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

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Behind the Scenes of Our In-Person Business Planning Sessions

Behind the Scenes of Our In-Person Business Planning Sessions

Behind the Scenes of Our In-Person Business Planning Sessions

Planning ahead is key to all businesses and it becomes even more critical when you have a team and/or business partner. You may wonder what it looks like when we get together for our in-person business planning sessions, so we thought it would be fun to share an inside look with you.

Since Karen and I live in different states, we’ve found that meeting up a few times a year works best for us (in addition to our regular virtual meetings via Zoom).

We’re sharing what we do before and during our planning sessions, including:

  • How we choose the perfect location that allows us to be the most productive
  • How we structure our planning sessions by making a prioritized list of our goals and objectives
  • How we use the opportunity of being together in person for pictures to use on social media
  • And making it FUN by going live together in our members-onlyFacebook group and podcast Facebook page (this is one of our favorite things to do when we get together in person!)

If you’ve wanted to know how we make our podcast and monthly membership program work even when we live on opposite sides of the country, you’ll want to check out this episode!

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Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

If you’ve done any webinars yet, or if you plan to do them, you know there are a lot of moving parts, so in this episode I’m giving you a behind-the-scenes look of my recent webinar launch in hopes that it will help you.

Not everything went as planned or as expected, so you’ll be able to find out what went well, and what didn’t go well, so you can apply these lessons to your next webinar (or program) launch.

I’m sharing:

  • How I filled my webinar (what promotion strategies I used) with over 700 registrants
  • How long I promoted it and how many emails were sent
  • Results from the webinar
  • What did not go nearly as well as planned
  • What valuable lessons I learned for next time
  • How my Facebook ads went and who I targeted
  • What lesson I almost learned the hard way (that would have cut my sales in half)

Hit play to learn all about the good, the bad, and the ugly of my recent webinar launch!

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How To Attract Clients with Your Story

How To Attract Clients with Your Story

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them.  This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.”  He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore.  Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

  • Why you need to nail your story brand to attract your ideal clients
  • Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework, including…
    • Principle #1: A Character
    • Principle #2: Has a Problem
    • Principle #3: And Meets a Guide
    • Principle #4: Who Gives Them a Plan
    • Principle #5: And Calls Them to Action
    • Principle #6: That Helps Them to Avoid Failure
    • Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

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Why You Aren’t Getting More Coaching Clients

Why You Aren’t Getting More Coaching Clients

Why You Aren’t Getting More Coaching Clients

If you aren’t getting as many coaching clients as you would like, there are 5 common reasons, and we’re breaking them down on this episode of The Wellness Business Podcast.

The health coaches who are consistently getting new clients each month are using a few very simple strategies. They have a specific offer/solution and they focus on doing fewer things and go all in on them.

After listening to this episode, you’ll know:

  • How to narrow down your offer so that you’re crystal clear about what you’re offering and the solution and transformation you provide (if you don’t have this in place, you’re truly limiting the number of clients you attract)
  • How/where to get in front of the right people so that your marketing message is heard by your ideal clients!
  • How to be consistent and show up regularly without it taking over your time and life
  • How to create a simple way for potential clients to take action and book a call with you

If you aren’t getting the number of new clients you would like to have or you’re not yet earning close to what you want to make, you’re going to love this episode, so hit play and tune in!

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