Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

If you’ve done any webinars yet, or if you plan to do them, you know there are a lot of moving parts, so in this episode I’m giving you a behind-the-scenes look of my recent webinar launch in hopes that it will help you.

Not everything went as planned or as expected, so you’ll be able to find out what went well, and what didn’t go well, so you can apply these lessons to your next webinar (or program) launch.

I’m sharing:

  • How I filled my webinar (what promotion strategies I used) with over 700 registrants
  • How long I promoted it and how many emails were sent
  • Results from the webinar
  • What did not go nearly as well as planned
  • What valuable lessons I learned for next time
  • How my Facebook ads went and who I targeted
  • What lesson I almost learned the hard way (that would have cut my sales in half)

Hit play to learn all about the good, the bad, and the ugly of my recent webinar launch!

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How To Attract Clients with Your Story

How To Attract Clients with Your Story

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them.  This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.”  He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore.  Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

  • Why you need to nail your story brand to attract your ideal clients
  • Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework, including…
    • Principle #1: A Character
    • Principle #2: Has a Problem
    • Principle #3: And Meets a Guide
    • Principle #4: Who Gives Them a Plan
    • Principle #5: And Calls Them to Action
    • Principle #6: That Helps Them to Avoid Failure
    • Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

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Why You Aren’t Getting More Coaching Clients

Why You Aren’t Getting More Coaching Clients

Why You Aren’t Getting More Coaching Clients

If you aren’t getting as many coaching clients as you would like, there are 5 common reasons, and we’re breaking them down on this episode of The Wellness Business Podcast.

The health coaches who are consistently getting new clients each month are using a few very simple strategies. They have a specific offer/solution and they focus on doing fewer things and go all in on them.

After listening to this episode, you’ll know:

  • How to narrow down your offer so that you’re crystal clear about what you’re offering and the solution and transformation you provide (if you don’t have this in place, you’re truly limiting the number of clients you attract)
  • How/where to get in front of the right people so that your marketing message is heard by your ideal clients!
  • How to be consistent and show up regularly without it taking over your time and life
  • How to create a simple way for potential clients to take action and book a call with you

If you aren’t getting the number of new clients you would like to have or you’re not yet earning close to what you want to make, you’re going to love this episode, so hit play and tune in!

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How To Align Your Program Sales Message For More Revenue

How To Align Your Program Sales Message For More Revenue

How to Align Your Program Sales Message For More Revenue

If you’ve ever launched a program, but the results weren’t as good as you had hoped, it could be that your sales message was not aligned with what you were offering.  If you’d like to know how to craft your marketing message generate more revenue, you’re going to love this episode.

We’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

  • How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
  • The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
  • How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

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How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

If you want to know how to come up with an irresistible topic for your coaching program, this is must-listen episode.

We’re honored to have Amy Porterfield as our guest to share her expertise with us about this. Karen and I have been following Amy for years, have taken some of her courses and have met her at live events, so it’s an honor to have her on the show.

In this episode, Amy walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic.

  • Strategy #1: “No Judgement Inspiration”
  • Strategy #2: The “Magic Wand” Question
  • Strategy #3: The Crowd Sourcing Experiment
  • Strategy #4: Examine Your Own Transformation
  • Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Amy shares a ton of great examples and insights, so you ‘re going to come away feeling inspired and ready to take action to come up with the perfect coaching program topic.

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

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How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

If you’d like to know how you can run lower-cost, high-converting Facebook ads, using your video view audience (people who have watched videos on your Facebook page) is one fantastic way to do it! This a strategy most people aren’t aware of, and our guest is walking us through it, step by step, so you can do it too.   

We are lucky to have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using this very efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your Facebook ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a fantastic way to do that.

You’ll get the inside scoop on:

  • The importance of video views on your Facebook page and why this benefits your cost and results of your ads
  • Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
  • The typical cost with video view ads (you’ll be amazed!)
  • The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
  • Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Karen was kind enough to do a video walk through for you on how to set up your audiences inside your Facebook ads dashboard.

How to Set UP a Facebook Custom Audience and Look-alike Audience Demonstration.

Oh, and be sure to grab Zach’s 5-Step Facebook Setup Audit in the resource links below.

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