5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program
As a new health coach, the easiest way to get started working with clients is to use the outlines that you received through your training program or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.
This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!
There may come a time after you’ve worked with clients for a while that you to want to create your own coaching program. Perhaps you have a 6-month coaching program in place, but you want to also offer a more laser-focused 30-day program as an option.
If you think you might want to create your own program but you’re not sure how to get started, you’re going to love today’s episode.
In this episode you will discover:
- 5 checkpoints to know if you’re ready to create your own coaching program
- The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
- Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things
Checkpoint #1 to know if you’re ready to create your own coaching program is: You want to deliver a more specific and niched down program.
Let’s kick things off with the importance of niching down and creating a more specific program. As a health coach, it’s crucial to stand out as someone that specializes in one area. After you have experience working with a variety of clients, you’ll be in a better position to create a coaching program that’s tailored to a specific audience or health challenge based on where you believe your zone of genius is and the clients that you enjoy working with the most. This specificity shows that you understand the unique needs and challenges of that particular ideal client. When clients feel like you’re speaking directly to them, they’re more likely to see you as the solution they’ve been searching for.
Checkpoint #2: Your personal & coaching experience has led you to design a specific process/protocol that is working with your clients.
Developing a specific process or protocol for your coaching program often stems from your own personal experience. Picture this: you’re equipped with knowledge and personal experience that you’ve gained over the years of working with clients and dealing with your own health challenges. Designing a coaching program around your experience and expertise not only demonstrates your authority in the field but also gives your clients a clear path to follow. Your clients will feel confident knowing they’re following a tried-and-true approach that you’ve refined through your own experiences and education.
Checkpoint #3: You’re ready to differentiate yourself with your own unique offer.
With so many health coaches out there, setting yourself apart is key for standing out to your dream clients. A coaching program that targets a small segment of the population, a specific niche, allows you to stand out in the market which can be your competitive edge. Think about it: a potential client has choices, but when they see a program that addresses their specific needs in a novel way, they’re more likely to choose you. Your unique approach creates a connection, making it easier for them to say, “This is the coach I need.”
Checkpoint #4: One-on-one coaching is great but you’re looking for scalability and efficiency.
Creating your own coaching program allows you to work with multiple clients more efficiently at the same time that have similar needs. Traditional one-on-one coaching sessions can sometimes be limiting, both in terms of time and the number of clients you can accommodate so scaling your time and revenue by running an online group program is a great solution. With a structured group program, you can maintain quality while serving more clients simultaneously. This scalability model not only boosts your income potential but also allows you to make a more significant impact on your clients.
Checkpoint #5: You’re interested in passive income potential.
Beyond one-on-one coaching, your offerings can open doors to new income streams. Imagine how much more you could make by offering group coaching sessions or a self-paced, DIY, version of your program. These options enable you to generate income even when you’re not actively coaching. It’s like your program is working for you around the clock. This not only provides financial stability but also gives you more freedom to focus on other aspects of your coaching practice.
If any or all of these 5 reasons resonate with you, you may want to create your own coaching program. If you want to learn more, be sure to save your spot for Amy Porterfield’s free Course Confident Bootcamp that kicks off September 14, 2023.