Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

If you are trying to decide if you should launch a membership program or a course for your health coaching business, this episode is for you.

Back in February of this year, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program. This gives us unique insights to share because we have used both models.

We’ve received quite a few questions about why made the change, so we decided to share our process for making this decision. There is no right or wrong way to run your business, but after running our membership for over 2 years, pivoting to a course model made more sense for a few reasons. 

In this episode, you’ll discover:

  • Why we decided to change our monthly membership to a 12-week course
  • The trends we were seeing from our members that got our attention and started us on the path to making this decision
  • 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students

If you’ve wondered why we made this recent pivot from a membership to a course or you are trying to decide what’s right for you, tune in to get a behind-the-scenes look.

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How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

You work hard to put together a great free resource to build authority and grow your email list, and you want to have people signing up for it.  But what do you do when people aren’t opting in for your free offer like you thought they would?

If you’re having this issue right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on. 

There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:

1. Is it for a specific niche?

2. What problem does it solve?

3. How are people finding out about it?

You’ll also learn the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.

If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.

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The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

If you have ever launched a new program, you know there are plenty of ups and downs. It can be a lot of work and sometimes, the results can fall short of the goals we’ve set. The good news is that each time we launch or promote a paid program, we are receiving data and feedback to help us know how to make changes for the next time.

I do this all the time and I’m always learning and adjusting course as I go. Everyone experiences disappointing launches at some time in their business.

Our guest on The Wellness Business Podcast this week is Lisa Boehm. She recently went all in on her launch and she's here to share some of the lessons she learned, and what she'll do differently next time to make her launch more successful.

In this episode you'll discover:

  • A look behind the scenes of a fellow coach's recent launch including what she spent in Facebook ads, and how much she generated in revenue during her launch
  • Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale
  • Why Lisa believes she lost several sales because and what she’ll do differently next time to fix it
  • Lisa's top five lessons learned from her last launch and how you can apply them to your next promotion

If you’ve been wondering what it’s like to launch a new program or you’re getting ready to re-launch a program, you’ll want to listen in to this episode!

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Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

If you want to build excitement for your coaching program while you also get feedback and testimonials for the next time you launch it, testing it with a beta launch is a great way to go. 

A beta program allows you to see if your offer and program resonates with your audience, and you get to test the program content, the delivery method and also the results people are getting. You will use the feedback you receive to make your program even better for next time.

In this episode you’ll discover:

  • Ten specific steps to beta test your first program
  • The magic number of beta testers to have in your group
  • What metrics to measure for success
  • How to get specific feedback from participants
  • Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a twopart series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Karen and I love hosting Facebook groups and we’ve been doing it for several years now. It’s a great way to foster a sense of community with your audience and create deeper and more meaningful relationships.  Your group can often be the first step in the customer journey and how people find you.

We know that some coaches are looking for other options for hosting an online community for their paid programs, outside of Facebook, so if that’s you, this episode with our guest expert, Phil Beene, is for you.

In this episode, you’ll discover…

  • Options for online communities that are not on a social media platform
  • Pros and cons of hosting your group off of Facebook
  • The functionality of some of the other community platforms 

If you’ve been looking for another online community platform to engage with and support your clients in your paid programs, be sure to tune in.

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