Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a twopart series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Karen and I love hosting Facebook groups and we’ve been doing it for several years now. It’s a great way to foster a sense of community with your audience and create deeper and more meaningful relationships.  Your group can often be the first step in the customer journey and how people find you.

We know that some coaches are looking for other options for hosting an online community for their paid programs, outside of Facebook, so if that’s you, this episode with our guest expert, Phil Beene, is for you.

In this episode, you’ll discover…

  • Options for online communities that are not on a social media platform
  • Pros and cons of hosting your group off of Facebook
  • The functionality of some of the other community platforms 

If you’ve been looking for another online community platform to engage with and support your clients in your paid programs, be sure to tune in.

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Two Pre-Promotion Warm-Up Strategies 
to Increase Client Enrollment

Two Pre-Promotion Warm-Up Strategies 
to Increase Client Enrollment

Two Pre-Promotion Warm-Up Strategies to Increase Client Enrollment

If you want to enroll as many clients as possible the next time you promote your program or course, including a pre-warm up strategy is one of the most effective ways to do it. 

The purpose of your warm-up strategy is to create anticipation, curiosity and excitement about what’s coming, and when it’s done the right way, you’ll see a boost in enrollment. 

In this episode, you’ll discover:

  • Two specific pre-promotion warm-up strategies to increase sales
  • Examples of how to get started with this strategy in your business right now!

If you need some ideas of how to warm up your audience and get them ready for your upcoming launch, you won’t want to miss this episode!

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Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Whether you’re a new health coach or a coach who has been at it for a while, but you’re not seeing the growth you want, there are two important factors that are key to successfully marketing your business.

This is a common struggle for many coaches, so if you’re experiencing the same thing, keep reading because this can transform your marketing message and your results.

Here are the two secrets:

  1. Know WHO it is you help and HOW you help them
  2. Identify the main ways you will attract your ideal clients and grow your email list

 

There are thousands and thousands of health coaches out there, and that’s why it’s critical to figure out who YOU specifically want to help because it’s the only way you can stand out in a sea of other health coaches.   

Also, it’s the only way to know how to position your paid programs, so the right people are excited to enroll.  Your goal is not to be a health coach for EVERYONE – you want to become the go-to health coach for a certain group of people, so you are seen as the expert in that certain area.

If your messaging is something like “I help women have more energy, so they can live their best life.” what does that mean?  It’s not tangible or measurable and it’s way too general. Are these women in their 20’s who just had a baby and they’re exhausted? Are these menopausal women who have adrenal fatigue?  Helping women have more energy so they can live their best life isn’t something they are saying to themselves or actively searching for on Google or Facebook. People will pay for a solution to a particular problem, issue, struggle, or goal they want to reach, so the more specific you can be, the better.

NOTE: If you are not addressing a problem and a solution, no matter how great your program is, you are going to struggle to get clients, so this is super important.

Let’s look at another example:I help women with celiac disease transition to a gluten-free diet with ease, so they can feel confident preparing food for themselves and their family without worrying about cross-contamination.”

Or

“I help men with diabetes manage their blood sugar through a whole food diet, so they can enjoy delicious food without feeling deprived.”

And one more…

“I help women lose weight and gain muscle through a ketogenic diet and strength training in 30 minutes or less a day, so they don’t have to spend hours at the gym to get the body they want.”

Do you see the difference in the clarity of the messaging in these 3 examples?

With these examples, there is a specific problem and a solution and the way it’s done. 

I help ________________(who do you help? men/women/moms/entrepreneurs/ people, etc)  ____________________(what is the outcome – what do you help them with), so they can _______________(benefit/desired outcome). 

Jot down the template above and brainstorm some ideas. 

 

This can take some time and we did a 3-part series all about this on The Wellness Business Podcast on episodes 163, 164, and 165, so be sure to check those out. Super helpful with more examples and ideas on figuring out your niche and your messaging. 

So, secret #1 – Know who you help and how, so you can stand out. You want to repel some people and have them think you aren’t for them – because you aren’t for everyone.

If you have Hashimoto’s, are you going to look for a general doctor, or are you doing to look for a specialist?  It’s the same for health coaches.

Secret #2 is to identify the main ways you will attract your ideal clients and grow your email list.

You don’t need to be everywhere.  Pick two platforms where your ideal clients are hanging out and go all in as much as you can.

Video is key – livestreams are best, but recorded video has benefits too if you aren’t ready for live video.

I’m on Facebook and Instagram, so those are my two main platforms.

I do livestreams on my page once a week and I do a longer training in my FB group once a month. That works for me, so do what works for you, so you can be consistent. The more video you do, the more momentum you will build. 

The key is to make sure you include a call to action in the video for people to take a next step such as join your Facebook group, read a blog post on the topic, listen to one of your podcast episodes or sign up for one of your freebies.

You can also get in front of new people by leveraging other people’s audiences by being a guest on podcasts, livestreams, and/or doing guest blog posts. Who do you know in a complementary niche whose audience could benefit from learning from you?  Make a list. Brainstorm.  Be open to ideas and seeking out people.

If you’re a health coach, maybe you know a fitness trainer with a blog or a podcast and you could offer to share tips on something related to how you help your clients.  This gets you in front of a brand-new audience and you have instant social proof since you are the guest on the blog or podcast.

Growing your email list should always be a top priority because the more ideal clients you have who have subscribed to your weekly content, the more people you’ll have enrolling in your paid programs and offers when you open enrollment.

So, there you go…

Two Secrets to Successfully Marketing Your Business as a Health Coach, include: 

  1. Know who it is you help and who you want to attract – your ideal client
  2. Identify the main ways you will attract your ideal clients and grow your email list

Keep it as simple as possible and focus more on the quality of your content rather than worrying about posting every day.  Quality content will get more engagement, shares, and interest in what you have to offer.

You can do this. I'm rooting for you!

Kathleen

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

When you learn how to make quick decisions in your health coaching business, the faster you will move forward and the faster your practice will grow.

What can keep us stuck is the fear of making a mistake, or thinking we have to make the perfect choice. The truth is that there is rarely only one way to get a desired result

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your busines.

In this episode you’ll discover:

  • Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
  • The main reason why holding off on deciding could be sabotaging your success as a coach
  • One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode.

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Use These 3 Stories to Double Your Sales  on Your Next Webinar with Kyle Gray

Use These 3 Stories to Double Your Sales on Your Next Webinar with Kyle Gray

Use These 3 Stories to Double Your Sales on Your Next Webinar with Kyle Gray

What if doubling the sales on your next webinar could be done by telling the right stories.

Our guest expert, Kyle Gray, explains how stories can help you communicate your value, drive home your teaching and create desire for your offer.

Thanks to Kyle, you’ll learn about the 3 stories you can use to double your sales on your next webinar or workshop.

On this episode, you’ll learn how to:

  • Use your own story to show the transformation and results you create.
  • Overcome objections with a story before they even come up.
  • The story you want to use to tie it all together and create demand for your offer

Tune in to discover how easy (and non-salesy) this can be.

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