Running Your Business as an Introvert or Extrovert

Running Your Business as an Introvert or Extrovert

Running Your Business as Introvert or Extrovert

It always amazes me how many health coaches say they are introverts, but I know there are also plenty of extroverted wellness business owners.  Whether you’re an introvert or an extrovert, you can build a successful health coaching business. The good news is that there are many ways to run and grow your business and you can use your strengths, preferences and personality traits to do just that.

It’s important to determine where your tendencies lie, what you’re good at, and work from there. Focus your time and attention on the things that you’re good at and that bring you joy. If you’re an introvert you’ll need blocks of time for solitude and recharging so be sure to build those into your schedule. Knowing the types of situations and environments that fuel your energy or drain it, can be incredibly helpful to be aware of, so you can spend more of your time and focus on the things that make you feel your best.

If you’re an introvert, that doesn’t mean that you shouldn’t push yourself to have extroverted moments to further your business growth. Things like doing live video, hosting a wellness workshop, or leading a wellness challenge are necessary components to owning your own coaching business. Just because something takes you outside of homeostasis it’s okay, it’s important that you forgo your comfort zone temporarily to promote your business. The key is having built in recovery time immediately following one of those events to recharge.

On the other hand, if you’re an extrovert you may spend the majority of your time looking for group interactions to soak in all the energy that you can. Your tendency may be to avoid moments of solitude and quiet because you need the high-vibe environment of lots of people to feel satisfied. The challenge with this scenario is that you are often putting off the projects and tasks that need to be completed to make your business a success.

In this scenario it is extremely important to block off time in your calendar to do the work. You can train yourself over time to systematically get things done but more than likely for you it’ll take many small blocks of time with group or family interaction in between to get your energy rebooted.

Based on our experience after working with thousands of health coaches we’ve observed that…

  • Introverts are often more comfortable teaching group coaching programs rather than taking on one-on-one clients.
  • Extroverts tend to thrive either in a one-on-one coaching or group coaching. They enjoy both.
  • Introverts prefer to hide behind their computer and be continuously checking tasks off their list as a way to avoid showing up in a leadership way in a video, challenge, or workshop.
  • Extroverts love the spotlight and lean into live video, running a challenge, or hosting a workshop but find it difficult to complete all the tasks necessary to bring these to life because they are distracted by social engagement.
  • Introverts and extroverts alike are excellent coaches in their own way and tend to attract the clients that either need the calming nature of an introverted coach or high-energy support from an extroverted coach.

The key takeaway here is that you can be successful no matter what your personality type. Acknowledging and understanding your tendencies is the most important step to building the time blocks into your calendar that suit you best for productivity and rejuvenation. Be intentional with your time and challenge yourself to do the things that take you outside of your comfort zone.

Upon deeper reflection you may find that you are somewhere in the middle. You aren’t 100% introverted or extroverted and that’s a great place to be. You can focus on the strengths of each personality type and design your business perfectly for you.

If you’re an introvert and want to learn more, back on episode 61, we covered: Building a Thriving Wellness Business When You’re an Introvert. In that episode, we did a deep dive into being an introverted business owner (because Karen Pattock and I are both introverts). We also include a link in that episode to an online quiz that will help you figure out which type of personality type you are as well as a list of 8 ideas for how to run your biz as an introvert when you’re starting out.

Tune in to find out how to use your strengths to your advantage and where you may want to stretch out of your comfort zone a bit as a business owner.

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How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.

If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.

Here’s what you’ll discover on this episode:

  • The 3 questions we ask ourselves before investing in a paid business tool or service
  • Examples of free vs paid options for your business
  • A mistake some coaches make that actually keeps them stuck in a loop of working too hard and not making enough money

We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

When it comes to free versions of resources for your business, there are plenty including MailerLite for your email management, Canva for creating beautiful graphics, PDF guides and presentations, pexels.com and pixabay.com for stock photos, DIY websites and more.  These are all great to get you started since you probably want to operate your business as inexpensively as possible. We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

Here’s how we like to make decisions when it comes to expenses.  First of all, it often comes down to a mindset shift about what investing in something will mean for you, your business and your clients.

For example, here are 3 questions to ask yourself:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

The answer doesn’t have to be yes to all 3, and you get to decide what expenses make the most sense right now. 

Let’s look at a couple of examples for health coaches who may be trying to decide on free vs paid resources.

Maybe you want to provide meal plans or recipes for your clients, or you want to have recipe guides as free resources to grow your email list, but you don’t have the time or desire to create them from scratch.  For $30 a month, you can use something like Meal Garden and that will allow you to provide recipes quickly and easily which will free up your time to do other things in your business.  Going back to the 3 questions, will it save you time, help you do something more efficiently, allow you to get started sooner and/or help you generate more revenue, the answer is likely yes.  We are affiliates for Meal Garden because we think it’s a great resource, but you can check out other options out there. We have found Meal Garden to be one of the most budget-friendly menu planning sites around for health coaches, so we recommend you check it out. 

Perhaps you’re at the point in your coaching business where you want to run an online group program, but you know you’ll need to invest in a platform to host it. The first time you run an online program, you can usually do it with a FB group and emails, but if you want more of an all-in-one solution, you may be considering something like Practice Better or Kajabi.  If you compare the two, Practice Better is definitely less expensive and it’s geared for wellness business owners, so that could help you save some money.  There are other options out there too, but regardless of what you choose, it will be an investment that can allow you to generate more revenue and leverage your time more because you can help a group of people at one time.  We are also affiliates for Practice Better too, and we love their platform because it gives you everything you need to run your practice all in one place, and it’s also very budget friendly.  Their free version is good for up to 3 clients, so you can test it out before you decide if it’s what you want.  If you absolutely have no money yet for an online platform, bootstrap things until you do and keep it to using a FB group and emails.  After you run that first or second round, you will likely know if using a paid platform is in your budget.

As a third example, at some point, you’ll likely have to decide if you should outsource certain tasks in your business.  If you’re doing everything yourself, you’re not paying for it per se, but you do have to consider how those tasks could be pulling you away from getting clients, so it could actually be costing you something.  Whether it’s posting content to your blogs, entering your email content each week, creating graphics for social media, editing your own podcast episode or creating PDF guides, there is so much that can be delegated or outsourced to free up your time to do the things that only you can do such as getting in front of your audience and coaching clients. We did an entire episode about outsourcing, and we’ll link to it in the show notes – it was episode 29 on the Secrets to Outsourcing on a Budget.   

There will come a time when you have to look at your business as an actual business, and part of that is understanding you will have expenses. You can choose the option that is the best option for you right now, knowing you can upgrade or change later.

Here are the 3 questions again to help you decide:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

Is there something you’re considering outsourcing or upgrading to a paid version? 

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3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

After working with and serving thousands of health coaches over the past few years, we’ve noticed some patterns and mistakes that are commonly made that sabotage their success – sometimes without them even realizing it.    

Truth be told, we made some of these mistakes when we were new too, so we totally get it. Once you know what they are and how to remedy them, you’ll start seeing results sooner. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 3 common mistakes health coaches make that are sabotaging their success (and they probably don’t even realize it)
  • The best and quickest way to get feedback and input on your plans and ideas
  • The question we ask ourselves to help us make decisions every time we feel stuck
  • The #1 thing that holds coaches back from taking action and moving forward, and what to do about it

If you are making any of these mistakes, you’ll know how to turn things around after you tune in.

Mistake #1: Thinking there is one best way to do something.

This came up a few times on my live office hours in my Health Coach Biz Support Facebook group a while back. Coaches kept asking ‘What is the best way to….”  or “What is the best_____”   Here are a couple of examples. What is the best lead magnet?  What is the best way to run my online program?  I think when we’re new at something, we’re afraid of making mistakes, so we want some level of certainty which makes sense, but the truth is that there is rarely one ‘best’ way to do something that works for everyone.   This could be due to your budget or it could be that the tech is too involved, or it could be something else. We like to ask ourselves this question when we’re trying something new for the first time: “What is the easiest way to get this done right now?” Sometimes THAT is the best way and then you test it and see what you want to do differently down the road.

An example of this would be that you’re trying to figure out what type of lead magnet to create.  You know there are several options, so you feel a bit stuck about how to move forward.  A video series sounds like it may be a good idea, but it seems a little too involved right now, so what do you do?  Create a great PDF guide instead, and if it converts well and people are interested in the topic, you have some feedback about that, and if you have the time and bandwidth later, you can consider doing something with more bells and whistles like a video series or something that involves more tech. You can create a beautiful PDF guide using Canva for free, or you can find someone on Fiverr to do it for you. In the beginning, simple is best, so you don’t get bogged down with too many logistics and it takes months instead of days to complete.    

Mistake #2:  Not launching a program because it’s not perfect yet.

We have both been guilty of this in the past, so we know how easy it is to get hung up the perfection trap. The best and quickest way to find out what works for you and your audience is to test it and get feedback to know what to add or change for next time. Fear of imperfection or fear of making mistakes can hold us back from taking action and making progress. We recommend taking messy, imperfect action as you figure out some of it as you go. Your clients don’t care about the tech, the graphics, what type of platform you use, and the little things we tend to get hung up on; they just want your help.

If you knew your program didn’t have to be perfect, what would you do right now?  Write it down and set a deadline to get it done. 

Mistake #3: Not having a clear niche you can easily describe, and one that people understand.

This is a biggie!  We see a huge difference in the level of success with coaches who have a specific niche and those who do not.  Why is this?

When you aren’t clear about who you help and how, your message gets lost and buried and does not stand out and compel people to want to take action.  But when you carve out a specific niche and you help solve a particular problem you know your ideal clients have, you will attract those people because they want to learn more about your area of specialty or expertise.

Here are a couple of examples, and you can see if one is clearer and more specific than the other, so you get an idea of what we mean:

  1. I help people achieve their wellness goals
  2. I help women over 40 lose weight and keep it off through a whole foods diet

The first one is very vague and generic – “I help people achieve their wellness goals”.  What are wellness goals exactly?  It’s going to be different for everyone, so how do you create messaging? It’s going to be very difficult. 

The second one is more specific – “I help women over 40 lose weight and keep it off through a whole foods diet”.  Who you help is women over 40 who want to lose weight for good and they do that with your help through a whole foods diet. It’s going to be much easier to know what content to create and what type of coaching program to provide when you know your niche.

You WANT people to know in an instant if you are for them or not, so they can self-select. Your goal is not to attract everyone – your goal should be to attract the people who want what you have to offer.  If you tell people what you do when you meet them and you get a blank stare or a puzzled look, you know you have some fine tuning to do.

We know this takes time, so if you are still working on this, we recommend listening to episode 265 where we covered: 3 Simple Steps to Validate Your Niche Marketing Message.

We also have a very detailed lesson in the Wellness Business Accelerator that walks you through this process, step by step. It’s called How to Finally Nail Your Niche Within 30 Days to Fill Your Program.

Once you have your ideal client dialed in, everything becomes much easier – knowing what content to create, being clear on your marketing message, attracting and converting more of your ideal clients.  It all starts with your niche.

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Is the Fear of Failure Holding You Back?

Is the Fear of Failure Holding You Back?

Is the Fear of Failure Holding You Back?

Did you know that fear of failure could actually be holding you back from building your coaching business? Fear can manifest as imposter syndrome that leads to all kinds of limiting beliefs around whether you are good enough or deserving enough to be successful. 

It may help you to know that if you are feeling fearful about some aspect of your business or level of success, you are not alone, and this feeling is not exclusive to health coaches.  Most people feel some level of fear or self-doubt when they are taking on new ventures because it pushes out of our comfort zone. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to overcome fear and limiting beliefs so you will never become stuck in your business
  • The top 5 fear-based topics that you can fall into that leave you feeling unsure of what is the next best decision to make
  • A single mindset shift that will have you instantly reframing your beliefs around your purpose and skills when it comes to serving your clients

Let’s dive into 5 ways to overcome fear to get unstuck:

1. The first and most important step you need take is identify your fear and why you are afraid of it coming true.

Limiting beliefs are often rooted in fear of failure, so if you can figure out the reason for the fear, it’s easier to tame it. 

2. The next step is to take responsibility for your decision. Even when you are avoiding making a choice you are actually making a decision. A lack of action is still action and while it may feel like you are being passive and not responsible for the outcome you are actually creating a self-fulfilling prophecy of not moving forward and delaying your success. Choosing to make a decision and own the responsibility no matter how it turns out is a skill you should build as a business owner.

3. The next step is to release the need for certainty before you can make a decision. Why is overcoming limiting beliefs so difficult? The answer is that we all crave certainty. Wouldn’t it be nice if building your wellness business came with an instruction manual that guaranteed you wouldn’t fail? That would be sweet wouldn’t it? But that’s not how it works.

What we tell our clients is that there is never a right decision. It’s always just you ‘next best’ decision based on the information you currently have. Then as you get more information you can make new and better decisions.

4. The next step is to change the way you talk to yourself. Your limiting beliefs can sometimes occur deep in your subconscious, but more often than not, it is negative self-talk that’s telling you why you can’t, don’t want to, or must not do something. That is just your brain trying to keep you in your comfort zone. To build a successful business you will need to get out of your comfort zone.

5. The final step is to upgrade your “Ride or Die” group. Entrepreneurship is challenge. If it was easy everyone would be doing it so that means the non-entrepreneurs far outweigh the entrepreneurs by a significant number.

If you find yourself sharing your dreams and business goals with friends and family that fall into the ‘negative Nancy’ crowd you may need to update the crowd you spend time with. We both have people that are business supporters, (like we have each other), and then we have our friends and family that don’t know anything about our businesses and we’re okay with that. Surround yourself with people that will lift you up in your business not bring you down.

Our goal for this episode is to help you eliminate fear from your day-to-day life.  Whatever is holding you back in your business just make the next best decision you can right now based on the information that you have. Then move on. Trust your intuition. When the next decision needs to be made you’ll have more information and be better prepared to make your choice.

We believe in you!

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The Cure for Imposter Syndrome

The Cure for Imposter Syndrome

The Cure for Imposter Syndrome

If you are dealing with imposter syndrome right now, you are definitely not alone, and it doesn’t just affect health coaches.  When we start something new or we reach a new level of success, there will often be times when we feel a level of self-doubt which can leave us feeling like an imposter.

In today’s episode you’ll discover:

  • 3 steps to quickly cure imposter syndrome no matter what stage of business you’re in
  • Our own personal imposter syndrome stories and how we’ve navigated this path through the years
  • A simple one-sentence response that you can use anytime you are asked a question by a potential client that you don’t know the answer to, that will have them loving your approach

If you’ve ever dealt with imposter syndrome, this is an episode you won’t want to miss.

The official definition of imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.

Imposter syndrome can cause fear of success, fear of failure or even fear of being exposed as a fraud.

Here is what one other coach say.

I suffer from it every day and I’ve been at this a while!

Changes as you become a more seasoned business owner

Every time you up-level your business you are going to be challenged by imposter syndrome.

We do know some coaches that have moved past the imposter syndrome phase. Here’s what one coach commented…

Imposter syndrome is only a story you tell yourself, no one else knows about it. You can actually ignore that thought and remember that you do have the answers that matter. If someone asks you something you don’t know just say, “ you know I’ve never been asked that question, let me think about it and I’ll get back to you.” There is no shame in not knowing something. It is a shame not to share the wealth of knowledge you do have. You’ve got this!

Ahhh, we love that!

Let’s take a few minutes to dive into 3 steps to cure impostor syndrome once and for all.

Step 1: Learn to quickly identify the feelings that cause you to feel like an impostor.

Being able to quickly identify the feelings that cause you to feel inadequate is crucial to shutting down those nasty voices inside your head. Typically, each of us has a very specific voice reel that plays in our head when we feel like we’re not good enough. As soon as you recognize that voice you must turn it around with feelings of positivity. Keep a list close by of people you’ve helped & successes you’ve experienced that you can reference whenever necessary.

Step 2: Identify a support person or group that you can rely on in times of need.

Having a friend, family member or trusted colleague that you can confide in is a must. All of us need a go-to support person in our life. In business, entrepreneurs often join mastermind groups to find support. I’ve always believed that the old saying, “misery loves company” goes deeper than what it appears to say on the surface. I’ve always believed that when two people share a similar experience the potential for extreme healing and growth is usually the outcome. Having that support person that knows what your experiencing is the quickest way to banish those feelings of fraud.

Step 3: Become crystal clear on what is fact and what is fiction.

Anytime that you begin to feel like an impostor ask yourself this question, “Do I feel this way because of something I know for a fact or is it coming from a feeling of inadequacy?” When you have strong feelings about something it can feel very real, however, without something factual to back it up it remains just a feeling. Knowing the difference between the two is the best way to break that cycle of negativity.

The last thing we want to is that most health coaches are carrying a huge burden on their shoulders thinking that they need to know everything so they can answer every single question someone asks them. That is not the case. Your role as a health coach is to be a trusted and reliable resource and sometimes that means simply saying, “I don’t know the answer to that question off the top of my head but I have a network of colleagues that I can tap into to get the most up-to-date information on this topic.”

We promise that your potential client will appreciate you doing the legwork for them and will never ever look at you as an imposter for not knowing the answer to their question.

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5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

Whether you like to kick off the new year in your wellness business by planning your first quarter, or you’re not quite back in the groove yet, there are 5 questions you want to ask yourself as you get started.

This is the perfect time of year to confirm that the business you’re building is one that is bringing you joy and happiness as well as being a good representation of yourself.

On this episode on The Wellness Business Podcast, we’re sharing the 5 questions and we are giving you our answers too.

In this episode you’ll discover:

  • 5 questions to ask yourself now to make sure you are on the right track
  • Why we find this exercise so powerful and how it will help you too
  • Why it’s so important to acknowledge what didn’t go well as much as focusing on what did

I share my answers on the podcast, and some of them may surprise you. I can’t wait to hear your answers too.

Tune in to this episode so you can kick off the new year with a bang!

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