BEST OF: How to Get More Clients from Your Facebook Group

BEST OF: How to Get More Clients from Your Facebook Group

BEST OF: How to Get More Clients from Your Facebook Group

Hosting a Facebook group for your coaching business can be a great way to build trust with your audience, position yourself as an expert and get new clients when it’s done the right way.  In order for your group to work as client generating strategy, there are a few key pieces you need to have in place.

We’re bringing back an episode we did earlier this year, and if you have a Facebook group or you want to start one, AND you want to get clients from it, this will be super helpful for you.

We cover a lot, including:

  • The #1 thing your group must have in place if you want to attract the right members – your ideal clients.
  • What you want to include in your group if you want people to connect with you and trust you as soon as they join.
  • The common missing piece in most groups that is the top reason you aren’t getting more clients and how to fix it.

Want to accelerate the growth of your group? Download your free PDF guide called 10 Free Ways to Grow Your Facebook Group.

In this episode, we’re sharing 3 ways to get more clients from your Facebook group. 

Let’s kick it off with strategy #1

1. Be very clear about who you help and how you help them.

Can people tell right away who your group is for and what you do? This comes into play several ways including the name of your group and the type of content you share. Having a successful FB group comes down to having a defined group name and theme that will attract the right people and allow members to get to know you and see you as a knowledgeable and trustworthy expert.

If people join a general health and wellness group, they could be looking for any number of solutions, including weight loss, managing diabetes, looking for ideas for exercise, ideas for managing their autoimmune condition or hormonal imbalances – the list goes on and on.  They could also be men or women of any age range. If you have this type of group and you offer your paid program that helps women over 50 balance their hormones to lose weight, you will have very few group members interested in joining because many of the people in your group are not your ideal clients.

BUT, when your group is very specific and clear about who it’s for, when you DO go to promote your paid offers, you’ll have more people signing up to work with you.

Think about the name of your group – is it very clear to people if it’s for them or not?

This will be a big help with coming up with content to share in the group, as well as topics for livestreams or any demos.

When you have the right people in your group, more members will invest in your paid programs when you offer them.

So, #1 is to have a clear group title and theme that will attract the people you want to help.

How to Get More Clients from Your Facebook Group
2. People need to get to know you before they invest! Video is the best way to do this.

If you think about the people that you follow on social media or the groups that you belong to, who are the ones you feel you know the most?  It’s almost certainly those who are doing video, right? Whether it’s live or recorded, it helps build a connection. You don’t really get to know people with just graphics, photos and motivational quotes – people want to know YOU as a person. When people feel a connection with you, they are much more likely to take the next step by working with you.

There are different places in your group where you can incorporate video and the first one is in the welcome video. A welcome video is important because for most of your new members, it will be their first impression of you and your community, and it sets the stage for how they will interact.  You can do a quick 1–2-minute video that welcomes them and lets them know what to expect and you look forward to getting know them – super easy.

Another important way to incorporate video is by livestreaming in the group. This is the most impactful way because people get to see you and interact with you in real time. This dramatically accelerates the know, like, trust factor.  Doing one livestream a month is a good place to start. That’s what I do because it’s very doable for me and I look forward to it each month.

When you are doing any type of longer form video such as livestreams, sprinkle in client success stories or how you helped a client with a specific problem, so it plants a seed and serves as a reminder about what you do without it being a sales pitch.   

3. Making offers frequently enough.

This is the missing piece in many groups because we know you don’t want to come across as being salesy – but if people don’t know what you do, how can they enroll in your paid programs?

The 80/20 rule is a good guideline to keep in mind with this. If 80% of the time, you’re showing up on a regular basis in the group with helpful information, building trust and rapport, giving support, you’ve earned the right to share your promotions and offers 20% of the time.

You’ll want to plan this out in your marketing strategy and whenever you are promoting a program to your email subscribers, make sure you are also sharing about it in your group.

How to Get More Clients from Your Facebook Group
Here are 3 ways to share your offers in your group:

  • Include an invitation to book a discovery call in the welcome post and share the link to your online calendar such as calendly.
  • Invite people to get one of your free resources that has an email follow-up sequence that leads to booking a call or enrolling in your coaching program, membership or other offer.
  • Make occasional time-sensitive offers. This could be that you have opened up additional spots for discovery calls this month or you have opened up X number of spots for new clients this month and share the link for how they can take action. You can also offer different bonuses throughout the year as an incentive.

The key is to be strategic and intentional with this, so you have it planned out as part of your marketing strategy.

Because I know another challenge health coaches have is growing their group, I have a great free resource to help you with this…

It’s my free checklist with 10 ways to grow your FB group without spending a penny on things like ads.

You’ll also learn my #1 secret tip to help you get more of the RIGHT people in your group (this is something besides making sure the name of your group is specific enough).

We can’t wait to hear how it goes with your group after you implement the tips we shared today!

Resources and Links mentioned on the show:

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Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

  • What it means to be authentic on social media and examples of how to do it
  • How trends can actually backfire when it comes to growing your following
  • Why your videos don’t need to go viral to build your brand
  • How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me.  As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand.  I decided I would use reels as another form of short video content and use it to share quick helpful tips.  This video format was appealing to me because it’s very easy to come up with content that is short and to the point.  I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing.  So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

  1. You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
  2. Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
  3. Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

  1. Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?”  When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.  
  2. Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
  3. Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives.  I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!​

Resources and Links mentioned on the show:

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How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.

Here are just a few benefits of hosting live office hours in your group:

  1. You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  2. You don’t have to come up with a topic for your livestream since you’re answering questions from group members.
  3. You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.

I recently did my very first live office hours in my Health Coach Biz Support Facebook group and I loved it. I had some questions about how to run a life office hours session, so we thought it would be a good episode for the podcast.

In case you aren’t sure what I’m referring to, you can host live office hours in your group which can be a great way to boost interaction.  You can either do this by answering questions by typing your reply or you can make it more fun and engaging by doing it as a livestream which is what I did, and it’s what I recommend you do too.  One of the goals for social media and for your group is for people to connect with you and get to know you, and doing live video is one of the best ways to do that.

Here’s what I love about doing live office hours: 

  • You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  • You don’t have to come up with a topic for your livestream since you’re answering questions.
  • You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

You may be wondering what to do if you don’t get any questions while you’re live and we are going to cover that too because I have the perfect solution that will eliminate this worry completely. 

It’s really very easy, and it’s just a different format of a livestream where you are doing a live Q and A. You can do this in your Facebook group or your page – it’s totally up to you. If you want it to be more exclusive and/or if you want to make it part of a paid program, do it in your group. You can do this on Instagram too if you want.

Here are the 5 steps:

1. Decide on the day and time of your office hours. You may want to allow up to an hour of your time for this, but you can just list the start time. 

2. Create a graphic in Canva with text that says something like “Live Office Hours” or “Live Q & A” and include your name at the bottom, under your photo so it reads “with Mary Smith”.   Canva has great templates for this that make it easy – just enter “office hours” or “live q and a” in the Canva search bar and you’ll see some templates pop up and you can customize the color and elements on the graphic. You can whip this up in about 2 minutes. 

Below is the graphic I created in Canva to give you an idea. If you type in “Office Hours” or “Live Q and A” you’ll find some templates that are super easy to customize.

3. Create a post in your group or on your page that explains how the office hours will work. Let people know about a week ahead of time to allow time to gather questions.

Here’s what I wrote for my post:

I would love to answer any questions you have about running, marketing or building your wellness business, so here’s how it will work:

Post your question below (be as detailed as possible, so I can give you the best feedback/ideas/suggestions).

I will be here in the group on (date/time) to answer the questions and if you can’t join me live, no problem – you can get my detailed response on the replay.

First priority will be given to the written questions, so be sure to post them below. If time permits, I will be happy to answer questions that are posted while I’m here live.

Hope to see you then.

The key to creating this post is to let people know you will be answering questions about a specific topic, so you can keep your questions to a theme if you choose. This can be helpful especially if you have a specific niche, and you want to keep things on topic. 

This also allows you get to questions ahead of time which is what you want. This will avoid having to worry that you may not have questions when you are on live.  You want to have questions ready to answer to kick off your livestream, so this is the way to do it.  Use the link to the live office hours post when you send your email about it, so people know where to go to post their question. They could also reply to the email if they want, and I gave my subscribers that option as well, so they could ask in whatever way was easiest for them at that time.

Also important is to let people know that first priority will go to those who post their questions ahead of time, so you’re creating a little bit of genuine urgency. If you have a bunch of questions come in while you’re live, you may not be able to answer them all, so letting people know this ahead of time sets expectations. If you can’t answer them all while you are live, you can do a part two when you are able to.

You want to have a PLAN B in case you don’t get any questions and that can be having a couple of common ready if you need them.  These can be common questions you get or questions you think people may have that are related to your topic.  Have 2-3 questions ready to go before you go live. If you don’t get any while you’re live, that’s totally okay because people are going to watch the replay.

4. Spread the word about your office hours.  Post about it in your group, on your other social channels (FB page, IG feed and stories, and anywhere else you are). Also, post a reminder about it 30-60 minutes before you go live and also email your subscribers because people are going to forget, and they appreciate a reminder.  Reminding people will have more of them showing up while you’re live, and that’s one of your goals too. 

5. Have fun with it, and just know that it doesn’t have to be perfect. Test it to see how it goes and if it’s something you enjoy and want to do on a regular basis. I plan to do them most months in my group.

If you have a Facebook group and you are looking for ways to grow it, I have a great free resource for you. It’s a guide called 10 Free Ways to Grow Your Facebook Group. In the guide, I share the strategies Karen and I use all the time to grow our groups and you can put some of them into place very easily right now. 

Resources and Links mentioned on the show:

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How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

Live video still works incredibly well because you get to interact with your audience in real time, and when you plan and promote your livestreams ahead of time, you’ll see more attendees and engagement.

In this week’s episode of The Wellness Business Podcast, we are covering:

  • Why livestream video should be critical piece of every online business owner’s client attraction and sales strategy
  • Our 8-step process for planning and promoting your next livestream video for maximum engagement
  • Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content has its place, there is one form that stands out above the rest because it encourages a two-way conversation, as well as continued engagement rather than a passive viewing experience.

Here are the 8 steps we are covering on this episode:

Step 1: Choose a Date

Choose a date that is convenient for you, so you can be consistent. Most of your video views will come from replays so, do what works best for your schedule while also considering when your audience is most likely to be online.

Step 2: Choose a Topic

Your topic should be something that is compelling to your dream clients. Choose a topic that can easily be related back to your paid program. The easiest thing to do is to use something that’s easy to teach in 15 minutes or less.

Step 3: Create an Outline

Next, you’ll want to create your livestream outline. The easiest thing to do is to break your content down into three bullet points or three teaching points and one call to action, (A call to action is the next step you want your video viewers to take like, download a freebie, join your group, listen to your podcast, read your latest blog post, etc.)

A simple outline flows like this:

  • Introduce the topic/title
  • Introduce yourself
  • Teach 3 bullet points
  • Share the call to action
  • Recap and wrap up

Step 4: Craft a Compelling Video Title

Creating a compelling video title is more than half the battle of getting someone to watch your video. Every video title should let the reader know who it’s for and what it’s about. We also have a separate podcast episode dedicated specifically to writing high-quality video titles. It’s episode 214 and it’s called – 5-Part Formula for Writing Client-Specific Video Titles.

Step 5: Choose a Platform

There are many places that you can go live. A few of the most popular are:

  • Facebook (on your page)
  • Facebook (in your group)
  • Instagram Live
  • YouTube

Choose the one(s) where your dream clients spend the most time.

Step 6: Create a Promotional Graphic

My favorite place to create graphics is Canva. It’s easy to use, completely free, and has lots of templates to choose from. When creating the graphic, you’ll want to include the following:

  • Video Title
  • Date & Time
  • Where you’ll be going live

Step 7: Write a Social Media Post

One way to get more people to view your livestream, (both live and on the replay), is by promoting it ahead of time on social media. Let your audience know what you’ll be teaching and what they’ll get out of it. The best way to do that is by including 3 benefit / bullet statements that describe what they’ll learn.

The things you want to include in your post are:

Video Title
Date & Time
Location
The premise behind the training, (why you feel it is important)
3-4 Bullet Points describing what they’ll learn

Step 8: Write an Email to Your List

Now it’s time to write and send an email to your email list. For simplicity use the same bullet points and training description that you posted on social media. Be sure to include: date, time, topic, location.

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Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

We’re back with another Ask Us Anything episode, where we are answering your questions about Facebook groups vs Facebook pages and live vs recorded video.

If you’re wondering if you should have a Facebook page or a Facebook group (or both) and you are wondering if you should be doing live or recorded video on social media, you will get a ton of clarity by tuning in.

Here are the two great questions we are answering: 

“Should I do away with my FB page and start a FB group instead?

I have a FB page for my wellness business, but it doesn’t get much reach.

Should I do away with the page and encourage people to join the group?”

And

“I’ve been told that it’s better to do live video for organic reach, but I’ve also learned that the vast majority of the views will be on the replay. So, what is the benefit of doing live video vs recorded video?”

Have you been asking yourself these same questions?

Here’s what we’re covering:

  • Should you abandon your Facebook page if you have a group?
  • How to use your Facebook page to grow your group
  • How to get more people showing up for your livestreams
  • The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page
  • Is it best to do live or recorded video right now?

Tune in to find out the most up-to-date tips and strategies on these topics.

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