How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

by | Apr 12, 2021

How We Met, Started the Wellness Business Podcast and Launched our Online Course

We get questions about how we first met and how we started this podcast, so we thought it would be fun to share it all in on the podcast. In this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating an online course for wellness business owners.

We are also celebrating our 200th episode, and we’re giving away PRIZES. Scroll down for the deets, so you can enter to win! 

In this episode, we’re sharing:

  • How we met and our earliest memories of connecting on social media
  • The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
  • The thing we each said YES to that changed the trajectory of both of our businesses
  • What doors opened for us as a result of hosting this podcast

Did someone say PRIZES? 

Yes! Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We're giving away TEN $20 Amazon gift cards.

Here's how to get a chance to win:

Step 1.  Leave a rating and review in iTunes (from your mobile device)

Step 2.  Take a screenshot of your review 

Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners 🙂 

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    

Not sure how to leave a review in itunes?  Here’s how: 

  1. Select the ‘Podcasts’ app on your mobile device
  2. Select the “Search” icon on the bottom right corner
  3. In the search bar, type in “The Wellness Business Podcast” and click to open it
  4. Scroll down to ‘Ratings and Reviews’ and just under that, you will see ‘Write a Review’ where you can leave your feedback.

We read and appreciate each and every one of them!

Thanks for helping us celebrate!

Resources and Links mentioned on the show:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Troubleshoot Lack of Interest in Your Free Offer

How to Troubleshoot Lack of Interest in Your Free Offer

by | Apr 5, 2021

How to Troubleshoot Lack of Interest in Your Free Offer

You work hard to put together a great free resource to build authority and grow your email list, and you want to have people signing up for it.  But what do you do when people aren’t opting in for your free offer like you thought they would?

If you’re having this issue right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on. 

There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer:

1. Is it for a specific niche?

2. What problem does it solve?

3. How are people finding out about it?

You’ll also learn the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.

If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.

Resources and Links mentioned on the show:

Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)

Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)

Links to Resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Using Calls to Actions to Increase Leads, Sales and Engagement

Using Calls to Actions to Increase Leads, Sales and Engagement

by | Mar 22, 2021

Using Calls to Action to Increase Leads, Sales and Engagement

Did you know that using calls to action can increase leads sales and engagement? 

If you want more people engaging with you on social media, signing up for your free offers and enrolling in your paid programs, knowing how to use calls to action in your content is critical. This comes into play with your social media posts, your videos, emails, blog posts, podcast and more. 

A call to action simply directs people to the next action you want them to take, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.

In this episode, you'll discover: 

  • What a call to action is and why it could be a missing piece of the puzzle for you
  • How to use calls to action in your content and social media posts for better results
  • Examples of effective calls to action you can use right away 
  • How to increase engagement, leads and sales with the right CTA's

Tune in to learn how this simple but effective strategy can make a huge impact in your business.

Resources and Links mentioned on the show:

Wellness Business Accelerator wait list 

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

by | Mar 8, 2021

Getting Your Brand Message Right on Your Website

Next to your social media profiles, your website is one of the first things your ideal clients will see, so getting your brand messaging right is critical.

You only have a few short seconds to grab people’s attention and have them determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step with you.

We decided to bring back this popular episode so you can make sure your website brand message is attracting your ideal clients rather than turning them away.

In this episode, you'll learn:

  • Why it is so important to have the right brand message on your website
  • The 2 main problems in brand messaging that we found in 95% of the websites we audited
  • A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.

Tune in so you can learn what changes you may want to make.

Resources and Links mentioned on the show:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

by | Mar 2, 2021

Best of: How to Launch a Beta Program (Part 2)

If you want to build excitement for your coaching program while you also get feedback and testimonials for the next time you launch it, testing it with a beta launch is a great way to go. 

A beta program allows you to see if your offer and program resonates with your audience, and you get to test the program content, the delivery method and also the results people are getting. You will use the feedback you receive to make your program even better for next time.

In this episode you’ll discover:

  • Ten specific steps to beta test your first program
  • The magic number of beta testers to have in your group
  • What metrics to measure for success
  • How to get specific feedback from participants
  • Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

Resources and Links mentioned on the show:

Episode 193: Best of: How to Launch a Beta Program (Part 1)

Freebie: “8 Step Beta Program” Mapping Workbook

Links to Resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

by | Feb 22, 2021

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a two–part series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

Resources and Links mentioned on the show:

Freebie: “8 Step Beta Program” Mapping Workbook

Links to Resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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