How to Market and Fill Your Facebook Group

How to Market and Fill Your Facebook Group

Whether you already have your own Facebook group or you want to start one, I’m sure you’d love to know how to market and fill your Facebook group. After all, if you’re going to use this as a marketing strategy, you want to have as many of your ideal clients inside your group as possible, right?

Since Facebook groups allow to reach people on a much more personal level than your Facebook page, having a community where people can come together can be a really powerful realationship-building tool. Your group gives people the chance to know you and discover who you are and what you’re about which makes the transition from prospect to paying client easier. 

On this episode, Karen puts ME in the hot seat and continues the conversation about using Facebook Groups for your wellness business. You’ll learn simple strategies on how to market your Facebook Group and fill it with your ideal clients.

You’ll also discover the top mistakes to avoid, as well as how to sell in your group without coming off as salesy or pushy.

Here are Kathleen’s 8 Tips to Market and Fill your Facebook Group (listen to the podcast for more details and examples):

1. Post about your group on ALL of your social media platforms, explain the benefits of joining and who exactly the group is for. Posts that include an image tend to get more reach, so include the image of your group cover image, or another graphic that represents what your group is about (or who it’s for).

2. Invite your current email subscribers to join your new group. Include a link to the group so it’s easy for them to click and join right away.

3. Add a tab on your website that takes them directly to your Facebook Group where they can request to join. This tab can simply say “Facebook Group.”

4. Use your thank you pages as an invitation to your group. Once someone has opted in to your freebie, include a link to your Facebook group where you invite them into your community and group.

5. Create a Facebook post about your group and pin it to the top of your Facebook business page. This way, the top post on your business page is an invitation to join your group (this is the first post people will see when they go to your page).

6. Use the power of Facebook Live to invite viewers to join your group. They’re already on Facebook, so they don’t have to click out of the platform and it doesn’t feel like a sales push. Each livestream should only have 1 call to action, so every now and then make that call to action be about joining your Facebook Group!

7. Include a link to your Facebook Group in your blog posts or in your newsletters. Invite them to the group at the end of a blog post or newsletter with an eye catching image that gets them intrigued about joining your group.

8. Run Facebook ads promoting your Facebook Group. You’ll have to create a post on your business page and then boost that particular post. You do want to define who you want to show that ad to so it only pops up for your target audience, so be sure to select the audience you want to see your ad. 

Listen to episode 26 for more details, and find out the exact steps you can take to market and fill your own Facebook group.

Resources and Links mentioned on the show:

Have questions? Be sure to stop by Kathleen’s Health Coach Peer Support Facebook Group

Don’t forget to download this week’s free guide: HOW TO USE THE POWER OF FACEBOOK GROUPS TO BUILD YOUR BUSINESS

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Show Notes

In this episode, Karen and Kathleen chat with Angie Jones, of Healthy Angie about how using the Facebook Livestream feature has completely changed her business.  Angie discussed her overall strategy, how she prepares, and the added benefits she’s noticed after using Facebook Live.

Angie’s Overall Strategy

  1. Just do it! Don’t be afraid of going live. Your streams don’t have to be perfect, it’s all about being yourself. Worst case scenario, delete it afterwards!
  2. Be consistent when it comes to your live streams. Try and find a day or time each week and stick with it.
  3. Promote it ahead of time. This is when I’ll be live streaming, and this is what I’ll talk about. Promoting it ahead of time lets your followers know when to tune in AND holds you accountable to follow through.
  4. Don’t worry about how many people join in on the live portion of your video.
  5. Repurpose the content! That one video can turn into a weekly email, a weekly blog post, and be shared across various social media pages, keeping your business in your customer’s minds.

How to Prepare:

  1. Know your opening line. You only have a few seconds to capture the attention of a potential customer. Know your opening hook and have it prepared.
  2. Have an outline nearby to guide you. Place any products or props you want to show in the area ahead of time.
  3. Don’t rehearse too much, it’s not about being perfect, but about being you!
  4. Know your closer and your call to action, the ending is just as important as the beginning.,
  5. Remember your video will have two audiences, the live audience and the replay audience. Make yourself accessible to both.

Added Benefits:

  1. Gaining self confidence in who you are and what you stand for.
  2. Client’s reaching out more often via message or email, they have a better feeling for who Angie is now and are more comfortable reaching out to her.
  3. Angie’s email list has more than doubled!

Weekly Action Items:

  1. Download your FREE Facebook Live Stream Checklist.
  2. Take Angie’s lead and create a live stream for your business this week. 

Ask Us Anything – Karen and Kathleen Answer Your Questions

Ask Us Anything – Karen and Kathleen Answer Your Questions

Show Notes

On this episode, Karen and Kathleen have another Ask Us Anything! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast episode to answer. So today Karen and Kathleen are back to address some of the most pressing listeners questions AND give you a shout out in the process!

Digging into your specific questions is one of their most favorite things to do so. In this episode they are covering:

  • If I already have my own private Facebook group, does it make more sense to run a free challenge in my current free group, or set up a separate group for it? When I move into running a paid 30 day online program, can I run it from the main group or should I set up a private group for this event and move them to the free group after the event ends?
  • After almost a year break from business, I’m ready to get back out there. I’ve got a couple of lead magnet freebies and various paid programs. I’m confused with the technology and confused where to begin with all of it. Advertise on Facebook, enter everything into the email marketing platform, create sales pages for the programs, or pop-ups for sign ups? What should I concentrate on first and in what order?
  • I’m stuck on what to post on my business page vs my group.
  • I’m trying to reconnect with my existing group and attempt to add some new folks to my mailing list. I do write blog posts on my website and then promote through social media. But I get confused about promoting it through my email list. The few times I send it through email I create a newsletter format in MailChimp, link the blog post and add a recipe or another short article. This ends up taking a lot of time and I get stuck in formatting of the newsletter. Can I just link the blog post in a simple email type format and leave it at that?
  • I’m planning on hosting some workshops and talks in order to sign up discovery sessions and hopefully clients. I would love to know the best way to get an audience for a live workshop.

Resources and Links mentioned on the show:

For a great breakdown on how to find referral partners for your wellness business, listen to The Wellness Business Podcast Episode 19 where Karen gives you a step by step guide!

Freebie of the Week: Everything You Need to Know to Start and Grow Your Own Facebook Group

Be sure to stop by The Wellness Business Podcast Facebook Page, Karen’s Website, or Kathleen’s Website for more information.

Be sure to listen to The Wellness Business Podcast Episode 12 and The Wellness Business Podcast Episode 13 for a refresher on how to utilize Facebook for your wellness business!

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How To Find Referral Partners To Grow Your Wellness Business

How To Find Referral Partners To Grow Your Wellness Business

Show Notes

On today’s episode, Kathleen puts Karen in the hot seat to discuss techniques and tips on how to find good referral partners to help grow your wellness business. Karen breaks it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals!

Having respected health and wellness professionals singing your praises and referring your business to their clients is a proven way to grow and expand your own customer list.

  • Referral partners offer so many different benefits to your company.
  • Respected professionals in your area that speak highly of you and recommend you to their clients and colleagues is the best form of word of mouth marketing you can find.
  • Your business grows at a much faster pace when many people are marketing your services.
  • You’ll be able to use your referral partners as a testimonial for your business.
  • You will fill your open client spaces much quicker and with less effort if you have these other professionals recommending you.
  • In some cases, referral partners might even provide office space for your use in conducting individual client sessions, group sessions or teaching a class. 

Referral partners are a relationship; they can take some time to grow and it’s a relationship that you have to nurture.

Listen in as Karen gives you the exact step-by-step process she used to get multiple referral partners in her health coaching business. You’ll also learn what mistakes to avoid, and how to put a follow-up system in place that works! 

Download Karen’s Referral Partner Letter Template and start making referral contacts for your wellness business!

Action Item: Head to your local grocery store and pick up a copy of Natural Awakenings Magazine or another local natural health publication and start looking for those leads that can turn into great referral partners for your business. Use Karen’s template and physically mail it to 2-3 leads per week. Always place the follow up call on the day you put in your initial letter. A handwritten envelope with an actual stamp will get more attention from the business.

Give this some time and attention, and start turning these leads into referrals!

Make sure to check out Karen’s Facebook Group and Kathleen’s Facebook Group for more great information!

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5 Proven Ways to Market Your Wellness Business to Find New Clients

5 Proven Ways to Market Your Wellness Business to Find New Clients

Show Notes

On today’s episode, Karen and Kathleen share 5 proven ways to market your business to find new, marketable clients. Every business, regardless of what type it is, is also in the marketing business. Marketing is the lifeblood of your business; it’s how your customers are going to know that you even exist.

Take a look at these 5 proven ways to market your own wellness business and check out the freebie for this week 10 Ways to Boost Engagement in Your Facebook Group.

  1. In Person Workshops
  2. This gives you the opportunity to instantly establish rapport and trust with your audience. Your workshop needs to offer real solid value while still leaving your clients wanting and needing more. At the event invite them to join your mailing list, discovery programs, etc. You’ll discover 6 steps for promoting your next great workshop.

  3. Webinars
  4. Webinars are a great way to build your business, market your business, and grow your email list without having to have the sales pitch attached. It’s also a fantastic way to make a name for yourself in your business industry and make new contacts in your specific field. For more valuable information on webinars, check out Karen’s Webinar Profits Now.

  5. Host Your Own Facebook Group Short Challenges
  6. Facebook groups are a great way to set yourself apart as a leader and create your very own community of people that share similar goals. Take a moment to visit Kathleen’s Done For You Challenge for help on setting up successful challenges for your wellness business. Facebook Groups are different than Facebook Pages. Groups are way more interactive for your marketable clients. You can have a general free group as well as smaller private groups when adding paid programs. Check out both Kathleen’s Facebook Group and Karen’s Facebook Group.

  7. Referral Partners
  8. There will be a future episode dedicated just to referral partners, so be on the lookout for that! Don’t only look for referral partners from the obvious sources, anyone who is dedicated to the same niche and passion you are, that you aren’t in direct competition with can be a great referral partner. Referral partners are all about building relationships with colleagues, you bring business to them and they bring business to you.

  9. Free Content
  10. Blog posts, Pre-recorded Video Series, Facebook Live Videos, Guest Posting on another site, Podcasting, being a guest host on another podcast, these are all great ways to build up momentum with your potential clients. Offering various types of free content to those potential marketable clients who find you online will draw in more clients to your email list and in the future bring you more business overall. Once potential clients are on your email list, there becomes an expectation from those potential clients to see you deliver content to them.

Action Item: Pick one of these marketing strategies to focus on this week and apply it to your wellness business in the next 7 days, but stay consistent with it for the next 3 to 6 months.

Resources and Links mentioned on the show:

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Ask Us Anything: Karen and Kathleen Answer Your Questions!

Ask Us Anything: Karen and Kathleen Answer Your Questions!

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Show Notes

Today, Karen and Kathleen have their very first “Ask Us Anything” episode! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast to answer. So today, Karen and Kathleen are here to give a few listener’s a shout out AND answer your burning questions during their Ask Us Anything segment.

For complete, detailed answers, be sure to listen to the podcast. Here are some of the highlights for you.

Enjoy, and let us know what you think!

Question #1: I have questions regarding blogs and email content. Can you build a business without a blog? Personally, I am not a fan of blogs. I don’t have the time to read them. And find more and more people who are tired of another blog. – Laurie

Karen’s Answer: Not all business techniques feel authentic to every business owner. By identifying that this isn’t a strong suit for you or how you want to compete in the field, you’re taking a step towards making yourself and your business more authentic and individual. Having a blog is not the only way to build a business, but you want to have a way to deliver content to your potential clients.

Kathleen’s Answer: Free content is how people are going to find you and learn more about what you do. It doesn’t have to be in a typical blog format, and it’s a good first step that you’ve realized that type of free content doesn’t appeal to you for your business. If you don’t like doing it you won’t be consistent with it, which is one of the most important things.

Question #2: What are ways to outsource to reduce stress and have better time management? – Thomas

Karen’s Answer: Make sure you know what your expectations are for the outsourced project; communication is key in getting back quality product. The free resource below will help you through every step of hiring someone for an outsourced project so that you can have peace of mind in getting things done.

Kathleen’s Answer: At some point you do have to delegate tasks, otherwise you will start to stall instead of growing your business. A great book on this topic is Virtual Freedom by Chris Ducker.

Check out this free checklist for hiring virtual support for your business:

How to Outsource Like a Pro: 10 Steps to Hiring Virtual Support That Save You Time & Money

Question #3: What would you work on first, your freebie and email marketing or setting up your low priced course? – Carrie

Karen’s Answer: This is such an important question, because it boils down to where should you be spending your time and resources when first starting up your business. You need an audience to market your program to, but you also need a program to market. You should always be growing your email list, every single day.  There should be a way for new clients to find your free offer

Kathleen’s Answer: Everyone is at a different point in their personal journey, so not everyone will be ready to work with you right now. But the bigger your email list is, the more potential customers you have for your program.

Question #4: I want to do a short term challenge, but I know you suggest having a closed Facebook group for community support for the participants. Since I don’t have a big following, how do I create a successful Facebook group? What if I email people telling them we will have a closed Facebook group for support and then no one shows up? I’m nervous to offer a challenge and have like 4 people join and think what a flop because there was no support system like they expected. Can I offer a challenge with no social media support or Facebook groups? – Jessica

Karen’s Answer: There is a chance that your first challenge, it could only be a few people who show up. But those few (or even just one) won’t be thinking about how lame it is, rather that they will be getting more of your individual attention. Which is a great thing and can be a wonderful experience for those customers.   

Kathleen’s Answer: It helps to know your audience and what they want, so you can run the program and market it in a way that will grab their attention.  Know what your ideals clients are struggling with and how you can help, identify how your challenge will help them with those challenges.

Question #5: I’ve tried many opt-in’s and none have worked to grow my list. How do you create an opt-in that will get people on your list. What are the most popular opt-ins? People tell me to survey my list, however I’ve gotten no responses. My target audience is 45-50 year old midlife women who want to lose weight, regain their health, energy and vitality. How do I know what social media sites they’re hanging out on? – Janelle

Karen’s Answer: Unique Selling Proposition. There is a difference between an ideal client and a marketable ideal client. A marketable ideal client is one where you know how to connect with those potential clients. When creating a free offer, you need to think about where your ideal client might be on their own journey. Your opt-ins need to be able to be catered to where your ideal client is, problem aware, solution aware or product aware.

Kathleen’s Answer: If your freebie is a level or two above where your ideal clients are, they aren’t going to be interested in your opt-in offer. It’s a combination of having the right lead magnet for your target audience, the copy on your signup page, the copy in your social media posts, and using the right social media platform to find those ideal marketable clients.

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How to Get Free Media Coverage to Pump Up Publicity and Profits

How to Get Free Media Coverage to Pump Up Publicity and Profits

Show Notes

In this episode, Karen and Kathleen interview Lisa Simone Richards about how to leverage free media coverage for your business with Lisa Simone Richards. Lisa is a visibility strategist for health, fitness,  and wellness entrepreneurs and has helped many of her clients skyrocket to new heights. 

Lisa’s “ABCs” of Publicity

  1. Awareness – People can’t work with you if they don’t know who you are!
  2. Buzz – Stand out from the crowd! (Become an industry celebrity or “go-to” right away.)
  3. Credibility – Show your potential clients that you are really good at what you do!

How to Start Developing Free Publicity

  1. Have a healthy media mix. We all choose different ways to get our news/information, ask your best three clients how they get their information. From there make sure you are on all of those media platforms or start researching who could be a good contact to get you there.
  2. Once you have found those contacts, (Twitter, Google, LinkedIn) be really focused on developing those relationships.
  3. Think about doing contributed content for already established blogs, websites.
  4. Try and get featured on a podcast or a radio station. 
  5. Start doing Facebook Live and YouTube content to practice your video skills.
  6. Television and Video!

How To Pitch for Publicity

  1. Come up with a compelling story idea to pitch, make your business be part of a larger story/conversation.
  2. Find the right contacts for the type of media outlet you’re reaching out to.
  3. Understand different “Lead Times”. (The time it takes from being an idea to actually being published.)

Media begets media. Once you get a piece of media coverage, share it everywhere. Because that will open up the doors for more publicity opportunities in the future.

Action Item: Pick ONE outlet you really want to be featured in. Create a private Twitter list with contacts from that outlet. Check it once a day and start building those relationships.

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