Marketing Ideas Archives - Health Coach Solutions

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4 Types of Social Media Content That Converts with Alicia Streger

by Kathleen LeGrys | Apr 29, 2024

4 Types of Social Media Content That Converts with Alicia Steger

If you’re wondering what type of content works best on social media right now when it comes to engagement and conversions, you’re not alone. Social media can feel like a constantly shifting landscape, right?

We’re here to help!

This week on The Wellness Business Podcast, we have our friend @Alicia Streger, on the show to break this all down for us. She’s an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic to help make your posting content as engaging as possible.

In this episode, Alicia shares:

The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients
What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection
The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)

Tune in to discover the 4 types of social media content you should include in your strategy!

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Monthly content for social media, newsletters and more

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The Formula for Getting New Clients Consistently in 2024

by Kathleen LeGrys | Apr 22, 2024

The Formula for Getting New Clients Consistently in 2024

Marketing platforms have come and gone, launching strategies have changed, and social media continues to evolve and change.

So, what should you be focusing on when it comes to marketing your health coaching business?

We believe that there are fundamental commonalities between all successful online businesses that need to be considered when starting and building your wellness business in 2024. That’s why we want to share this formula with you.

This comes back to the system and processes we teach in our signature program The Wellness Business Accelerator. We know our system works because it’s worked for so many coaches before you. When they work through our lessons and implement what we teach they start getting clients consistently and filling their programs.

There are 4 main components to our business growth formula.

Identify
Attract
Convert
Repeat

Let’s discuss each one of them individually. We’ll explain why each component is important and share the stories of coaches, just like you, that took action with our system and completely transformed their business.

Before we dive into the details, we want to let you know that the doors to our signature program, The Wellness Business Accelerator, are open now through Thursday, April 25th. In this program, you’ll discover a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days. Click the link learn more and see all that is included. We would love to welcome you as one of our newest students!

Let’s dive into the first step:

#1 – Identify

IDENTIFY is the first step in our 4 part process because it’s all about identifying your marketable ideal client. A marketable ideal client is someone that knows they have a problem, is in the process of seeking a solution, and has money they can invest in that solution.

The reason this is important is because if your ideal client is missing any of those three attributes you’ll struggle to get clients. You have to have a crystal clear marketing message that speaks clearly to the problem and symptoms your dream clients are trying to find a solution to.

For example, when we worked with Courtney inside our program she got these results:

The Formula for Getting New Clients Consistently in 2024

Using our unique process to dial in on and identify her ideal customer was a game-changer for Courtney. Once she applied what we teach it was clear to her dream clients what she had to offer and how it would help them reach their goals. We’ve worked with many clients just like Courtney that have been close to giving up so many times on their business. Maybe you can relate to her experience of struggling for years before finally having the right coaches like us and the right formula to dial in on her marketable ideal client which finally had sales rolling in.

Another similar story in this category is our student Sherly. Here’s what she had to say about working with us inside the Wellness Business Accelerator program.

The Formula for Getting New Clients Consistently in 2024

In Sherly’s own words, she took the initiative to change her niche and then work through our system one module at a time. When she implemented what we teach using our proven signature program she not only enrolled 5 new clients into her diabetes program so believes the WBA is the best investment she’s ever made.

We don’t take those words lightly because we know how frustrating it can be when you’re working so hard day after day but the clients aren’t enrolling in your program. Here’s what we know for sure. It isn’t about working harder. It’s about working smarter and following a step-by-step system that has been designed specifically for those building wellness businesses.

Now let’s discuss step #2 which is ATTRACT.

Once you’re clear on who your marketable ideal client is, now it’s time to decide how you are going to attract those people particularly when you are launching your program.

Creating a launch plan ahead of time makes all the difference in whether you have a successful launch or one where you hear crickets and walk away feeling defeated. In the Wellness Business Accelerator program, we teach you the exact steps necessary to execute a prelaunch runway that will not only get your followers and subscribers excited about your program before opening your doors, but will increase your overall number of sales during your open cart period.

That’s exactly what happened for our client Ann-Marijke. Here’s what she had to say about her launch when she implemented a prelaunch runway.

The Formula for Getting New Clients Consistently in 2024

Those are amazing results, right? A successful launch starts with what you do 30-45 days before the doors open and when you follow the step-by-step prelaunch runway system we teach in the Wellness Business Accelerator program you’ll experience increased sales just like Anne-Marijke.

Step #3 is CONVERT

Convert simply refers to anytime you guide a new email subscriber or social media follower to take action with you in incremental steps that eventually leads to that person becoming a paying client.

A couple of the biggest challenges that we know many health coaches face is that they aren’t making offers often enough and they aren’t exactly sure how to make sales without feeling salesy.

We get it, none of us want to feel salesy but when you have a program that you believe in and you know it gets results you have to build up the confidence to invite people to join you. For instance, we believe 100% in the power of our Wellness Business Accelerator program to change the trajectory of your business to one that is profitable and scalable. We have testimonial after testimonial from past clients sharing their personal stories of struggle to triumph using our unique system and coaching support. We know it worked for them and will work for you too if you follow what we teach.

A great example of this is one of our past clients, Brooklyn. Here’s what she had to say…

The Formula for Getting New Clients Consistently in 2024

We don’t know about you but an extra $1,700 in one weekend sounds pretty sweet to us. When we worked with Brooklyn she implemented our strategies to put her offer out there and it converted like gangbusters. This wasn’t magic or a flash in the pan strategy. Instead, it was something that Brooklyn could repeat over and over to get her subscribers and followers to invest in her paid program any time she wanted. Sometimes it’s just a matter of following a proven system that asks your dream clients to work with you that makes all the difference.

Our client Shonda had similar results. Here’s what she had to say.

The Formula for Getting New Clients Consistently in 2024

These ladies are no different than you. The only thing that they’ve done that you haven’t is to enroll in The Wellness Business Accelerator program and follow our step-by-step roadmap for converting more clients.

Step # is REPEAT

This might be our favorite step because it’s the one that does all of the heavy lifting for you again and again while you reap all of the rewards in the months and years to come.

The first time you set something up, or run a launch for the first time, it’s always the hardest. It’s the time when you’ll create the most content, will feel the most out of your comfort zone, and will need to overcome limiting beliefs. However, once you have gone through the process following our step-by-step system, you be able to repeat it over and over again without anything more than a few minor tweaks to your content.

A great example of this is our student Gianna. Here’s what she had to say…

The Formula for Getting New Clients Consistently in 2024

Ahhh… we love to hear this because so many of our students come to us trying to do all the things, blinded by shiny object syndrome and never feeling like they accomplish what they start out to do that results in paying clients. Inside the Wellness Business Accelerator program, we love to keep things simple so you can get organized and set up your systems. Just like Gianna you’ll be able to flush out so much of the unnecessary nonsense leading you to a more streamlined business that gets results and makes sales.

Recap

We’ve shared a lot of information with you today about the business growth formula we believe in and teach our clients. We’ve built the foundation of our Wellness Business Accelerator program around this formula and are excited to share it with you. We use it in our own businesses and teach what we know works for our clients. The doors to the Wellness Business Accelerator are open right now and you are invited to join us through this Thursday, April 25th.

If any one of these coaches’ stories resonated with you today, our doors will be open through the end of the day on Thursday, April 25th and we would love to welcome you as our newest WBA student. Click the link above to get all the details and see how we can help you transform your business.

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Karen’s done-for-you Workshops

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How to Decide if an Evergreen Workshop is Right for You

by Kathleen LeGrys | Apr 8, 2024

How to Decide if an Evergreen Workshop is Right for You

A highly effective strategy for enrolling clients in your coaching programs is to offer online workshops (webinars). Once you have a workshop in place that works well, you may decide to offer it as an evergreen (pre-recorded) option, so people can sign up for it and watch it any time.

Choosing to provide an evergreen workshop sounds like an amazing ‘set it & forget it’ marketing strategy but there are a few things you need to consider before making this decision.

First, you need to know what your goals are for this strategy. It’s always good to be intentional with your decisions when it comes to marketing your coaching business.

Is your goal based on marketing convenience, (as it you’re loving the ‘set it and forget it’ model), list building, or for revenue generation (or both)?

Once you know your goal, it’ll be easier to decide which style of evergreen options you should embrace. There are two types – Using a professional software like EasyWebinar or a DIY model using an online storage option like Dropbox. EasyWebinar is not the only option. There are many to choose from but for the sake of example, we’ll be referring to EasyWebinar.

When you choose a software like EasyWebinar, there are many moving parts but it does have its benefits. This software is designed to make it appear as if the workshop is live, (even though it’s pre-recorded), which means that you’ll ultimately end up with more clients joining your coaching program. The live appearance using this software will lead to higher conversions. That said, this software is a lot of work to set up. Let’s break it down.

Appears as if it’s live – your attendees will need to choose a date/time and register for that specific event.
Great list builder
The software requires you to have multiple email sequences in place. One that goes out before the workshop encouraging them to show up live, reminding them of the amazing benefits of attending the call. It also requires a “we’re live” email as one more reminder and lastly a couple of follow up email sequences based on whether or not they attended live or didn’t show up at all.
The software monitors if someone showed up and the length of time they stayed which is super helpful when it comes to analyzing the conversion rate.
Software is pricey – $80/month (EasyWebinar)

This is a much more professional option and will definitely convert at a higher rate. Meaning that whatever you offer at the end of your workshop will have more clients enrolling than if you choose to do the DIY option that we’ll discuss next.

Next up, is what we like to call a DIY Evergreen Option. It’s much easier to design and can be set up really quickly compared to the other option we discussed. Let’s go over how this would work.

The DIY option would be set up as an on-demand option. Meaning the future attendee would opt-in for the replay link and it would be sent to them immediately in an email. No need to choose a date or time.
This option is also a great list builder
The emails required would include a delivery email with the recording link and then a follow up email sales sequence that would promote your program for 5-7 days.
No software expense – only online storage like Dropbox or Google Drive

This option is a tradeoff. It’s easier to set up but won’t convert nearly as well as the other option that appears live. But this is a great place to start if you’re just getting started since it has a low barrier to entry and can be set up more quickly.

Here’s what you need to know before choosing either one of these options.

Before going evergreen you should deliver the workshop a few times live to get a high-quality recording that has been proven to convert attendees into paying clients. This is a really important piece of the puzzle. We know that many coaches want to go straight to the recording option so they don’t have to feel out of their comfort zone by doing a live workshop but showing up live will improve your presentation skills and ultimately give you a better recording for your evergreen model.

There you have it. Two different options to set up an evergreen workshop in your health coaching business.

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How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

by Kathleen LeGrys | Mar 11, 2024

How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

If you’ve been building your email list for a while, you may have noticed that as your email list grows, your open and click-through rates go down. This is normal because some people are only looking for free information and maybe they got what they needed out of your initial free offer. That’s okay! A certain percentage of those people will remain at the top of your funnel and never invest in your offers. The remaining people on your list may need additional incentive to open your emails, so using a re-engagement campaign can be very effective for getting your subscribers interested in your content again.

When you use this strategy, you can re-engage the people who are already on your list, build your email deliverability credibility with the different email platforms, and possibly get your subscribers excited about your offers all over again.

In this episode, we’re diving into how you can use an email re-engagement campaign in your business.

How email delivery works and how to train your subscribers to click links to improve open rates

There is a fine line between giving enough information in your emails to make them valuable and interesting to your subscribers vs. giving it all away so there is no need for them to click the link, (the link being whatever call to action you are sharing with them in that particular email).

That means that you need to be strategic when deciding what to include in your email. Over time, your subscribers will become familiar with your style and be conditioned, or trained, to click the link to learn more. That’s you overall goal. When they love your content, they’ll always be curious to see what’s included in your most recent email.

Each time someone opens your email and clicks the link inside, it’s sending information out into the internet that says your content is desirable and interesting. That establishes credibility for you with the email delivery services and that’s a good thing.

What a re-engagement campaign is and how it works

A re-engagement campaign is a series of emails delivered over a number of days, or weeks, with the express purpose of getting your subscribers to engage, (specifically clicking a link). You’re ultimately training them that your content is valuable and clicking a link is beneficial to them.

When Karen did this for her list, she drafted 4 emails that were sent over the course of a month on 4 consecutive Saturdays. Each email was broken down into a specific category or topic and each email included four free pieces of free content.

Her email categories were:

Client Attraction
Client Conversion
Revenue Generation
Business Setup

She also sent one announcement email before the re-engagement campaign letting her list know what was coming and when to keep an eye out for it. The announcement email was designed to build excitement and enticement for what was coming.

How to Improve Email Delivery Rates with a 4-Week  Re-engagement Campaign

Putting the pieces into place:

Choose content for each week (4 weeks in total)
- Feel free to use pdfs, checklists, resource lists, livestreams, blogs, podcast episodes, etc. Basically, any content that can be accessed by a single click. I included 4 resources in each email that included previous livestream trainings, workbooks, guides, checklists, etc.
Write delivery emails
- The emails are pretty basic as the main goal is to spotlight the content and links that you’re sharing. Draft a brief introduction of that week’s topic and then list the resources that you’re sharing with the appropriate clickable links.

Tease what’s coming the following week
- As you wrap up each email be sure to share what they can expect the following week. In essence, you’re teasing what is coming next as a way of piquing their interest and getting them excited for the following week.
CTA (call to action) in each email
- The call to action for each email is to instruct them to click a link, or multiple links, to gain access to the information you’re sharing.

Review analytics, (specifically click through rate vs. open rate)

Tracking your data is the only way to know if something is working. Our recommendation is to establish a baseline by documenting the click through rates and for the most recent 4 emails that you sent prior to the campaign. Prior to the IOS14 update we also tracked open rates but the reliability of that information within your email management system is not accurate so now we rely strictly on click through rates as our main metric.

Back in 2021, when Apple released its Apple Mail Privacy Protection, it made it impossible to get accurate open rates. Basically, Apple Mail now ‘pre-fetches’ content in emails, which downloads whether the email is opened or not. This means everyone using Apple software will show a 100% open rate, even if they don’t open the email! So, this means your reporting will show a higher number of opens that are actually happening that’s why a click through rate is our metric of choice.

As you send the re-engagement emails, document the click through rates for each of the five campaign emails.

Next, analyze the data. To confirm that you have re-engaged your audience be sure to track the 5 emails that you sent after the campaign ends. Meaning you document the click through rates for each email.

We did some research on industry standards and in an article from Smart Insights they report that an average click through rate across all industries is 1.4%.

In the health and wellness space the average click through rate is 1%.

In an article posted 1.23.24 by Dripify.com they reported that the average click through rate across all industries is 2.3% with Campaign Source being their resource.

As you can tell, there is a range even within what the experts are reporting so it’s always a great idea to track your own data.

So, now it’s time to look at your results. Has there been an improvement? Have you seen an uptick in click through rates?

Once you run this campaign the first time you will be able to rinse & repeat it very easily with minor tweaks. Our recommendation is to run a re-engagement campaign two times per year.

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How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

by Kathleen LeGrys | Mar 4, 2024

How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. The goal is to have people join your short-term program and lead them to a longer-term program as the next step to continue to see results. Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.

Let’s start with the first key element:

1. Identify and Address a Problem Your Audience Knows They Have

The foundation of any successful coaching program starts with addressing the specific problems your ideal clients are facing. Understanding their pain points is not only important in covering the right topics to help them, but it’s also critical for your messaging and marketing of the program. If there is a disconnect between what you’re offering and what they think they need, they aren’t going to sign up – no matter how amazing your program may be. What are your clients top 3-4 struggles? Where do they need help the most?

Let me share an example:

When I was a health coach, my clients top 4 pain points were:

Reducing processed foods and eating more whole foods
Meal planning
Finding time for exercise and figuring out what type of exercise to do
Reducing stress

Their main goal was weight loss. So, when I was designing my coaching programs, I was sure to include these topics.

If it’s a 30-day program, you can’t go super deep on each topic, since you will likely cover one topic per week, and you don’t want to overwhelm people, so you highlight a few key elements of each topic and showcase examples of how to implement them. This is about baby steps – not the whole kitchen sink.

If you had to choose 4 topics to cover, what would they be? Write down some ideas, and then come up with subtopics for each one that shares the why and the how.

So, for the topic on meal planning, you can share why it’s important, why it helps people reach their goals, saves them money and some helpful tips on how to meal plan. You can share any apps you like as well as any tips and tricks that make it easier to do.

As far as how to deliver the program, one easy way is to create a slide deck for each topic and then narrate it using Zoom or other software of your choice. Canva is great for this since they have slide deck templates you can use and customize. You can then upload the videos to YouTube or Vimeo and host in a platform like Thinkific, Kajabi, Karta or Practice Better or you can keep it super simple and just upload the videos to a FB group you have set up for the 30-day program.

When I designed my 30-Day Fit and Healthy Jump Start done-for-you program for health coaches, those are the 4 topics I covered because they are some of the most common that people struggle with when transitioning to a healthier lifestyle. etc.)

2. Provide Small Wins that Create Momentum

Focus on small wins people can get, especially during the first couple of weeks. Progress is always motivating and helps people stay committed and engaged. It can also be the reason they decide to continue working with you after the 30 days are over.

An example of this could be sharing the importance and benefits of daily movement and sharing options for tracking daily steps. You can have fun with this and encourage people to share their daily step count in the group for the week and at the end of the week, you’ll choose a winner at random for a $25 Amazon gift card. The winner doesn’t have to have the highest number of steps, but by having people make the decision to do it, track it and post about it, helps them take action and it makes it fun. This is just one idea, and it will depend on your niche what topics you cover, but baby steps and small wins can be very motivating for people.

How to Run a 30-Day Health Coaching Program that Leads to Long-Term Clients

3. Create Desire for Next Steps They Can Take with You

You want to introduce the idea that the 30-day program is just the beginning, and there’s a deeper, more comprehensive level waiting for those who want to continue on the journey and see even more results.

Throughout your 30-day program, plant seeds about what it’s like to work with you in your 90-day program. Example: “We go deeper into lifestyle changes that ease menopause symptoms in my Menopause Rescue program, and since we only have 30 days together in this program, I wanted to focus on 4 strategies that can start making a real impact.” In this statement, you’re mentioning there is another program, so it’s creating a bit of curiosity and then at the end of your 30-day program, people will be ready to hear what’s next. You can sprinkle statements like this in each week of the program, and this works well in any livestreams you’re doing, or you can incorporate it into the content of your slide decks (or do both).

4. Offer Your Next Level Program

As your 30-day program comes to a close, let members know how they can continue to work with you to see results. You just had a group of people spend 30 days with you and some of them are going to want more. You can do this on a livestream if you have a Facebook group community for your members and of course, you also want to send promotional emails about it. Let them know who the next program is for and how it will help them. Paint the picture of what the next 90 days together will look like, by sharing the specific outcomes and benefits your clients can expect when they follow your system.

If you have testimonials, share those on your sales page as well as any videos of case studies you’ve collected.

Outline the topics and resources that will be covered in the next program, along with your ongoing support, guidance, and additional resources they’ll have access to.

Running a 30-day coaching program that leads to a longer-term program can be a fantastic way to build your practice because it allows people to make a small commitment that then shows them what else is possible with your help. Taking the first step is often the most challenging, so making it easy for people to do means you’ll have more clients and generate more revenue. You can rinse and repeat this process during the year, so you have a system you can replicate. In between each launch, continue to grow your email list, so each time you promote, you’ll have more people who see your offers.

Let’s recap the 4 key elements that make a 30-day coaching program successful:

Identify and Address a Problem Your Audience Knows They Have
Provide Small Wins that Create Momentum
Create Desire for Next Steps They Can Take with You
Offer Your Next Level Program

So, where can you start this week? You can do this very simply by starting with what you know your audience wants and create a program that covers some of the basics to get them going in the right direction. Make a list of your clients struggles and goals and where you know they need support and put together an introductory program to help solve part of that problem.

If you aren’t exactly sure what your clients want or how to find out, we did an episode all about this that you may find helpful. It’s episode 341 called: How to Find Out What Your Ideal Clients Want.

You can either create a 30-day program from scratch or check out my 30-Day Fit and Healthy Jump Start if you’d like to have a completely done-for-you online coaching program that’s ready to go. It will save you so much time and you give a step-by-step process of exactly what to do and how to do it, including the promotional emails, social media posts and more.

Here’s what Jennifer had to say after running this program for the first time: This program is made to perfection. I had over 50 participants and gained 5 health coaching clients!

And Pam said this:

I love this program and how I can customize it to fit my demographic and make it my own. I enrolled 26 people on my first go around and now I have something I can use again and again.

Whether you decide to create a 30-day program on your own or use one I’ve created, the strategies we shared in this episode will help make it successful!

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