How Fill Your Coaching Programs Without Selling

How Fill Your Coaching Programs Without Selling

How to Fill Your Coaching Programs Without Selling

How great would it be to fill your coaching programs without feeling like you are “selling”?

We know from working with thousands of coaches in our courses and done-for-you programs that selling is something that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.  The problem with that is it prevents them from growing their practice. If you aren’t making offers and inviting people to work with you, how are you going to get clients? 

What if there was an easier way to do this?

That’s what we’re covering on this episode of The Wellness Business Podcast – How to Fill Coaching Programs Without “Selling” in the way you think and likely dread.

What we are sharing today is a technique that warms people up to your offer BEFORE you share it that also builds curiosity and interest about your program. When you plant seeds about what’s possible for people, they lean in and want to learn more, and this can lead to more people enrolling in your programs.

You can add this in anywhere really, and it works very well with offers like free challenges, workshop, webinars, etc. but it can also be part of your overall social media strategy and any launch strategy you use for a paid program. 

Yes, there will be some selling involved, but not in the way you may be thinking. The strategies we’re covering will make it feel much easier and more natural, which means you’ll feel more comfortable and confident about it.

Here are 3 easy ways to fill your programs without selling, and then we’ll give you examples of how to use them: 

  1. Share your story. Why are you doing what you’re doing?  Does your journey relate to them based on where you were when you started and where you are now?
  2. Share client success stories. People want to know it has worked for others and it helps lower skepticism. 
  3. What result can you help people get in your program? How do you help them with the problem or goal they have?

Let’s look at strategy #1 – Share your story.

If you are doing a webinar, workshop or challenge, people will relate to you much more when you share your journey. Where did you start and where are you now?  You don’t have to have reached your goal by 100% – you just need to be a bit further along than your ideal client where they can learn from you to speed up their process and results.   

Especially during a challenge, people will relate to you much more when you share your journey – your before, during and after. This is great to do on livestreams if that’s part of your challenge strategy. Where did you start and where are you now? 

Here are some ideas to include: Why did you become a health coach or nutritionist?  Does your journey relate to them based on where you were when you started and where you are now? Be real and not ‘perfect’ and people will connect with you so much more.

Let them know where you have struggled, mistakes you have made and what you have overcome and how you understand what it’s like and that’s why you love helping other people through the same challenge. 

If that doesn’t apply to you, you can share why you love doing what you do, who you help and how it affects people’s lives in a positive way. 

#2 Share client success stories – this is easy to do after you’ve worked with some clients.  One way to use this would be during a challenge, webinar or livestreams and you can say “When I worked with my client Megan, she was able to _______________  (insert benefit here) and she was so excited to be able to _________________ (benefit and how it made her feel). 

Here’s an example of what that could look like when you fill in the blanks: When I worked with my client Megan, she was able to balance her blood sugar in 30 days and she was so excited to be able to eat food she actually enjoyed without feeling deprived or hungry. 

Sprinkle these in because it plants the seed about how you can help THEM too without directly “selling”.  If you’re doing a challenge or webinar, you will be selling at the end, but this warms people up and has them wanting to work with you even BEFORE you promote your program. They are already thinking – maybe he or she can help me too – I want to find out more, so you are drawing them in and it’s building curiosity and demand, but you aren’t even selling yet.   

#3 Mention your program and how it helps people

Plant more seeds along the way by mentioning your program and how it helps people.  You’re doing this before you sell or promote your paid program, so it’s very powerful and under the radar.

An example of this would be something like: “In my Lean and Strong coaching program, I help women over 50 lose weight and gain strength without losing muscle “and a common question I get is _________________________” Then answer the question (or come up with one you THINK will be common).  You planted the seed about your program and what it does and that grabs attention and then you give a brief answer and explain that you go into the answer in much more detail in your coaching program.

Sprinkle these soft sell techniques in where you can because people are watching, listening and observing and it warms them up to the next step, so when they see or hear your offer, they are quicker to make a decision about joining your program.

They will have fewer reservations and be less skeptical too.

These 3 strategies are PART OF your launch. You will also want to create posts and emails that directly invite people to your program, but they will be warmed up to you and eager to learn more about your offer when you put these examples into place.   

Are any ideas coming to you about how you can use this? It’s easy when you think about it from the standpoint of sharing what you do, why you do it, your own journey, and success stories from your clients – sprinkle these in as you go and include it as part of your overall social media marketing strategy too any time during the year.

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Designing the Perfect Home Page for Your Wellness Business

Designing the Perfect Home Page for Your Wellness Business

Designing the Perfect Home Page for Your Wellness Business

Designing the perfect homepage for your wellness business can be tricky but once you have a clear understanding of the purpose that page serves on your website, it becomes much easier. Your website is like your online home and the homepage is like the foyer where you greet a new guest. You invite them in and give them the lay of the land to help them feel more comfortable and at ease and help them know where to find things.

In this episode, we’re going to walk you through our 10-point website homepage checklist so you can create a new homepage or improve on the one you already have.

In this episode you’ll discover:

  • The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep them on your website longer)
  • Our 10-point homepage checklist and how to apply it to your website for better results
  • Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

If you’ve been wondering if your website homepage is set up to attract your ideal clients, you’ll want to tune in!

No time to listen to the podcast right now?

Here is a breakdown of the 10-point home page checklist we cover:

Point #1: Navigation Bar

The navigation bar should be located at the top of your website homepage. At a minimum it should include a tab for the about me page, paid programs/services and a contact me form.

Point #2: Search Icon

The search icon should also be located at the top of your website. It gives your website visitors the ability to search for keyword and topics within your side that interest them.

Point #3: Marketing Statement

Your marketing statement is a simple one sentence structure that shares who you help, how you help, and the outcome or transformation that you offer. It’s structured like this –

I help ______________ get ______________ result using ___________ method.

A great example from one of our Wellness Business Accelerator students is:

Helping women lose weight and tackle menopausal symptoms with personalized intermittent fasting and self-care strategies.

Point #4: Your Picture

It’s important to include your picture at the top of your website because as a personal brand, you are truly selling yourself as much as you are selling the transformation that you offer. Your dream clients want to get to know you and by showing up at the top of your homepage you’ll start building a relationship and the know, like trust factor with them immediately.

Point #5: List Building Freebie

It’s important to add your email list-building freebie title near the top of your homepage as well. It should be visible on a desktop computer without needing to scroll down to find it, (which is called above the fold). You will capture the most emails from your website visitors in this location.

Point #6: Opt-In Box

The box for someone to add their email address should also be located above the fold (the top of the webpage before people have to scroll down to see and read more). I recommend either just one box to capture their email address or two boxes, one for their first name and one for their email. The more boxes you add beyond that will discourage your website visitors from downloading your freebie.

Point #7: Direction/Guidance Buttons

Direction and/or guidance buttons should be located near the middle of your homepage. Think of these like shortcuts to the places on your site you most want to take your visitor. Just create three or four graphics and then hyperlink that graphic to the desired page or location (see my home page for an example of this). 

Point #8: Testimonials

Since it’s likely that your website visitor will scan your homepage quickly, it’s nice to include two or three brief testimonials from past clients.

Point #9: Latest Blogs

If you are someone that publishes a blog through your website, it’s a good idea to add a summary of the last three blogs on your homepage (see my homepage for an example). The idea is that when your website visitor scans the page a few of your recent blogs will capture their attention and then they’ll stick around to read them.

Point #10: Social Media Links

One of the easiest ways to get new social media followers is to include links from your website homepage to your main social media profile and business pages. We recommend that you link only to the social media platforms that you are active on. If you aren’t posting consistently, don’t link to that platform.

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5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

Running free online challenges as a health coach can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.

If you are going to run a challenge, you are probably wondering how you are going to fill it with your ideal clients. The more people who join your challenge, the more people you’ll have enrolling in your paid program when you invite them to work with you at the end.

On this episode, we’re sharing 5 ways to promote your online challenge, and you can use these even if you don’t have a budget for Facebook ads.

You’ll discover:

  • What strategy will 10x – 50x your reach right now
  • Where to do your livestreams to reach the most people
  • Which strategy to use to warm up your Instagram followers
  • How to reach beyond your own audience to get in front of new people

As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because that is what people are asking themselves – is this for me and what will I get out of it?  This will also help you get more of your ideal clients joining.

In the following 5 strategies, focus on the problem you know your ideal clients have and how your challenge will help them with one specific issue.  You can share little tidbits of what you’ll cover in the challenge, and to learn more, they’ll want to join you. You can also showcase common mistakes people make that relate to your challenge topic and they will learn more about the right way.

  1. Livestreams – Go live on your Facebook business page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you which is an important part of the customer journey.   
  2. Reels – Reels are great because as of right now, they get the highest reach on IG. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients.
  3. Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
  4. Email subscribers – Even though one the goals for your challenge are to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you.  I would send 5-7 emails to your current subscribers about it over the 2-week period.
  5. Ask participants to share – Encourage the people who join to share it with their friends.  You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge Facebook group if that is where you plan to run it.    

If you’ve wondered how you can fill your online challenge, tune in to learn 5 free ways to promote your challenge where we share more details and examples.

Want more ideas?  Be sure to download my FREE Guide HERE

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How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

Live video still works incredibly well because you get to interact with your audience in real time, and when you plan and promote your livestreams ahead of time, you’ll see more attendees and engagement.

In this week’s episode of The Wellness Business Podcast, we are covering:

  • Why livestream video should be critical piece of every online business owner’s client attraction and sales strategy
  • Our 8-step process for planning and promoting your next livestream video for maximum engagement
  • Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content has its place, there is one form that stands out above the rest because it encourages a two-way conversation, as well as continued engagement rather than a passive viewing experience.

Here are the 8 steps we are covering on this episode:

Step 1: Choose a Date

Choose a date that is convenient for you, so you can be consistent. Most of your video views will come from replays so, do what works best for your schedule while also considering when your audience is most likely to be online.

Step 2: Choose a Topic

Your topic should be something that is compelling to your dream clients. Choose a topic that can easily be related back to your paid program. The easiest thing to do is to use something that’s easy to teach in 15 minutes or less.

Step 3: Create an Outline

Next, you’ll want to create your livestream outline. The easiest thing to do is to break your content down into three bullet points or three teaching points and one call to action, (A call to action is the next step you want your video viewers to take like, download a freebie, join your group, listen to your podcast, read your latest blog post, etc.)

A simple outline flows like this:

  • Introduce the topic/title
  • Introduce yourself
  • Teach 3 bullet points
  • Share the call to action
  • Recap and wrap up

Step 4: Craft a Compelling Video Title

Creating a compelling video title is more than half the battle of getting someone to watch your video. Every video title should let the reader know who it’s for and what it’s about. We also have a separate podcast episode dedicated specifically to writing high-quality video titles. It’s episode 214 and it’s called – 5-Part Formula for Writing Client-Specific Video Titles.

Step 5: Choose a Platform

There are many places that you can go live. A few of the most popular are:

  • Facebook (on your page)
  • Facebook (in your group)
  • Instagram Live
  • YouTube

Choose the one(s) where your dream clients spend the most time.

Step 6: Create a Promotional Graphic

My favorite place to create graphics is Canva. It’s easy to use, completely free, and has lots of templates to choose from. When creating the graphic, you’ll want to include the following:

  • Video Title
  • Date & Time
  • Where you’ll be going live

Step 7: Write a Social Media Post

One way to get more people to view your livestream, (both live and on the replay), is by promoting it ahead of time on social media. Let your audience know what you’ll be teaching and what they’ll get out of it. The best way to do that is by including 3 benefit / bullet statements that describe what they’ll learn.

The things you want to include in your post are:

Video Title
Date & Time
Location
The premise behind the training, (why you feel it is important)
3-4 Bullet Points describing what they’ll learn

Step 8: Write an Email to Your List

Now it’s time to write and send an email to your email list. For simplicity use the same bullet points and training description that you posted on social media. Be sure to include: date, time, topic, location.

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The #1 Thing to Include on Your Sales Page to Increase Program Enrollment

The #1 Thing to Include on Your Sales Page to Increase Program Enrollment

The #1 Thing to Include on Your Sales Page to Increase Program Enrollment

If you want more people enrolling in your coaching programs, there is one key thing you need to include on your sales page.  This one element will have a huge impact on whether people stick around to keep reading or if they click away within seconds. 

The good news is that it’s easy to implement when you know what to do.

On this episode of The Wellness Business Podcast, you will discover:

  • The #1 thing to include on your sales page to increase program enrollment
  • Two specific examples you can use to assist you in writing your own high-converting sales page
  • The key to get any reader to stay on that page to consume more of the information is to grab their attention immediately with a client-specific headline and sub-headline, (you did all the work to get them there, now let’s make sure they stay)

If your sales page hasn’t been converting the way you’d hoped, you’ll want to tune in to find out the number one most important thing to include on your sales page to increase program enrollment.

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5 Tips For Choosing the Right Name For  Your Coaching Business

5 Tips For Choosing the Right Name For Your Coaching Business

5 Tips For Choosing the Right Name For Your Coaching Business

Coming up with the right name for your coaching business can seem a bit daunting sometimes because you feel like you need to get it just ‘perfect’. The good news is that we have some great tips to make this process simple for you whether you are naming your business for the first time or you have decided to pivot the direction of your niche and area of expertise. 

In this episode, you’ll learn:

  • 5 specific tips for choosing a business name that’s right for your coaching business
  • How to choose a name that will stand the test of time no matter what direction you go in the future
  • The one domain we all should own as a solopreneur no matter what we do in our business

If you’re feeling stuck trying to decide the name for your business, and you need some ideas, be sure to tune in.

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