4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

Today, we’re sharing 4 simple and easy-to-implement ways for you to grow your group, but before we share the strategies, we want to point out that having the RIGHT people in your group is critical if you’re using your group as part of your marketing strategy. You don’t just want anyone joining your exclusive community, right? You only want people who are interested in your area of expertise and who could become a client at some point.  It’s easy to get hung up on the number of members you have but focusing on the quality of your group is the most important thing, so you have a group people who want to return to it every day and some of them will become clients. 

One way to get the right people in your group is by screening them before you approve them. In the area in your group of requested members, you can screen people there since it will tell you how many groups they belong to, where they work, etc. 

Here are a few tips on how to do this, so you can avoid adding fake or spammy accounts:    

  1. Only approve people who have a profile photo.
  2. Look at their profile information – do they look legit (or does their profile look suspiciously salesy, spammy or questionable in some way)?
  3. I don’t recommend approving people who belong to hundreds of groups, and you can see the number of groups someone belongs to (and the names of some of the groups) when they request to join your group. This is up to you, but when people belong to over 100 groups, the chances of them even seeing your content is pretty slim, but it’s totally up to you.
  4. If your group is only for women, don’t approve men (and vice versa). For example, maybe your group is about menopause, so it doesn’t make sense to let men into the group. It’s your group and your rules, so you get to decide who you let in. You want to protect your members and the integrity of your community.

If you aren’t sure about approving someone to join, you have the option to message them and ask them a question.  I’ve done this before where I’m not sure if they are really a health coach, but it seems like they might be but there is something that seems off, I’ll give them the benefit of the doubt and I’ll message them something like “thanks for requesting to join my Health Coach Biz Support Facebook group – you didn’t answer if you were a health coach, so I wanted to reach out and see where you went to school. Thanks so much.”  I’ll give them a couple of days to answer, and if I don’t hear back, I delete the request. They can always request again if they want.

Let’s dive into 4 ways to grow your group with your ideal clients, so you can build a cohesive community that looks to you as the expert.   

  1. Social Media: There are several different ways to use social media to invite people to your group, and you can switch these up each week to have some variety.    

When you’re promoting your group, be sure to include who it’s for and what’s in it for them.  Do you do monthly or weekly live demos, trainings or something else?  Be sure to mention that if you do, to give people an enticing reason to join.

Here are 4 ideas to get you started:

  • Use Instagram stories and instruct people to click the link in your bio to join your group or include the link right in your story by using one of the story stickers. 
  • Use your Instagram BIO – or use linktree for multiple links you want to display, including a link to join your group
  • Static image posts – You can do this to invite people to a livestream you’re doing in your group, so there is some urgency to join, so they don’t miss out.
  • Reels – This can be done to highlight a topic you are covering in your group and a call to action to join to learn more. 

Get creative and test different formats to see what works – have fun with it!

2. Use your follow-up email series. After people opt-in for your free offers, include an invitation to your group in the first email that goes out to your new subscribers.  Your new subscriber has just taken a step to learn more from you by signing up for your free resource, so this is a great opportunity for them to connect with you on a deeper level in your group.

3. Email your subscribers when you are going live in your group – either a training or demo on a topic, a live office hours Q and A or a guest. I’ve tested this and here’s what I have found to work best for me:  I send an email 3-4 days before I’m doing my live office hours, I send email #2 1-2 hours before I go live, and then a 3rd email right when I’m going live. I know people get busy and have other things going on in their lives, so these reminders have made a big difference in the number of people who show up live. At first, I wondered if it was the time I day I chose, but once I added in the reminder right when I was going live, attendance increased.    

4.  Put a tab on your website that says “Join my Facebook Group” or “Facebook Group” and link it to your group, so people see it when they go to your site (just make sure your group opens in a new tab, so visitors can quickly get back to your website). This is a great set it and forget it strategy that can be working for you behind the scenes, 24/7, so whenever someone goes to your website to read a blog post or check out something you have to offer, they’ll see you have a group.  Maybe they aren’t ready to work with you just yet, but by joining your group, they have the chance to get to know more about you and how you may be able to help them. 

There are many ways to grow your Facebook group, and the more you can build a community of people who get to learn from you and connect with you on a regular basis, the easier it will be to turn some of those members into clients.

If you would like more proven strategies that work really well, Grab my FREE CHECKLIST with 10 Free Ways to Build Your Facebook Group, so you have even more options for growing your community. 

If you want a step-by-step blueprint for setting up, growing and running a FB group that leads to paying clients, check out my Group Accelerator mini course. I walk you through everything you need to know, including how to set up your group the right way, how to increase engagement, how to grow your email list inside your group, how to get clients, how to not give away too much for free in your group and more. The great news is that it’s 50% off right now.  If you have a FB group and you aren’t happy with your results, you need this mini course. I’ve audited dozens of health coach groups, so I have some inside scoop on common mistakes and what to do instead to make sure your group isn’t just a destination for people to hang out, but that it also leads to people enrolling in your programs. 

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7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

If you have plans to offer something special for your audience during the holidays, you may be wondering how you can market it to generate sales and help as many people as possible. Well, my friend, I’ve got ya covered!

In a recent post, I covered 7 Health Coach Holiday Promotion Ideas, so if you are working on ideas for something enticing to offer this time of year, you can find that post here.

Something important to note is that you’ll have more success with your promotions when you show up consistently on social media and in people’s inboxes for at least 30 days before you share any paid offers (rather than only showing up when you have something to promote because that doesn’t work well at all – people need to get to know you and trust you first).  Ideally, you want to always be consistent with showing up to share helpful tips, hacks and insights with your followers and subscribers, so they get to see you as a reliable resource they can count on.

Okay, let’s move on to the good stuff…

Here are 7 Ways to Market Your Holiday or New Year Promotion for Your Health Coaching Business

Remember to include how your offer will help them at this particular time of year (what challenges/struggles do you know they will be facing in the coming weeks and how will your program benefit them)?

  1. Email your subscribers to share your special offer (send 5-7 emails over 5-7 days and send at least 2 emails on the last day).
  2. Share about your holiday promotion everywhere you are on social media, including video – livestreams, stories, and Reels
  3. Include static image posts for social media including, testimonials, client success stories, a sneak peek or behind the scenes of your program (a short video tour of the content if it’s an online program)
  4. Host a free workshop and promote your holiday offer at the end
  5. Run a free 5-7-day challenge, and invite attendees to your paid program at the end
  6. Invite your Facebook group members – do a livestream in your group where you showcase how your offer will help them, and open it up for Q and A, so you can address any confusion or objections they may have
  7. Run Facebook ads to your warm audience (your Facebook page followers, for example) if you have at least 1,000 followers, so more of your followers see your post. You can set a budget as low as $10 – 20 a day for this.

And here is one BONUS strategy you can use:

Ask a couple of colleagues (who are in a complimentary space) and/or friends to share the offer with their followers (do this sparingly and don’t ask the same friends over and over again). If applicable, let them know you will be happy to promote something of theirs in the future to return the favor.

You don’t need to us all of these strategies of courses, so choose what makes the most sense for you at this time. Once you have chosen your strategies, map out the the ones you will put into place and set deadlines and a time frame for each one. How long will your special offer or promotion be available for your audience? If you aren’t sure, 5 – 7 days is a general guideline. Keep in mind that most of your sales will come in on the very last day since people often wait until the last minute to purchase.

You’ve got this!  I can’t wait to hear how it goes!

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The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member and an Actual Lead

You are probably all too aware that not every follower you have on social media is an actual lead or even a prospective dream client.

But when you show up on social media as if you are only speaking to your actual dream clients, you’ll strengthen your relationship with the right people and repel all the rest, and that’s exactly what you want to do, so you stand out. 

Today’s episode will help you identify the key differences of an audience member and a lead, and how to grab the attention of the right people who may eventually want to become a client or join one of your courses or online programs. 

In this episode you’ll discover:

  • The main differences between an audience member vs. a lead and which one has the most potential to fill your programs with paying clients
  • 4 ways to transform your social media followers into leads and paying clients without wasting your time on the people that won’t ever invest in your program
  • How a customer journey works in your business and why having one running behind the scenes that nurtures your email list subscribers is the automation you’ve been looking for to make more sales

Tune in to find out what you can easily implement to start turning more followers into leads and paying clients. 

Let’s start with the definition of an audience member. Think of this person as someone that is following you on social media, (Facebook, Instagram, YouTube), but has not yet moved ahead in the customer journey to become an email subscriber.

An audience member follows you on social media, likes your content, occasionally interacts with you in DM’s, has not shown any interest in working with you, and more than likely does not have the money to invest in your paid program. They love free content, can be critical and judgmental, and is often louder than your ideal client followers.

On the other hand, an actual lead is someone that has taken the step to become a registered subscriber on your email list, they look forward to and regularly open your emails, get excited when you open your programs and make offers, knows-likes-trusts you, and has money to invest in your paid programs. On social media they can be super chatty or very quiet, while they study everything you put out.

Social media is definitely a great place to get new leads/email subscribers but just because they follow you does not make them ready to say yes to your paid program. It is just one step in their customer journey with you. We’ll talk more in a few minutes about what to do next to move them even further through the customer journey with you but for a minute let’s talk about getting you more ideal client leads.

Here are 4 ways to transform your social media followers into leads and paying clients

1. Be loyal to your social media followers

This means that you show up consistently on social media with helpful and valuable content. Create a posting schedule that you can stick to and that your followers can rely on is part of the loyalty process. As they begin to think about taking the next step with you, the consistency you show on social media will go a long way in moving them to become an actual lead.

2. Make your followers feel unique

There are some very easy ways to do this. First, call them out on new social posts. I’m sure you’ve seen this done many times on Instagram stories when someone will repost something from their DM’s. Another example is how we do this often here on the podcast when we read questions from our Facebook groups and dedicate an entire episode to answering their question. That makes our followers feel special and unique.

3. Provide excellent customer service on social media

While the people following you on social media aren’t yet an actual lead or paying customer, it’s still important to make them feel taken care of. Many potential customers like to reach out to a business on social first. By quickly responding to answer their questions you will set yourself apart from your competition as someone that helps them get answers and results.

4. Examine your performance on each social media platform

Examine each social media platform to pinpoint where your ideal clients are actively consuming and engaging with your content. Use the analytics dashboard to see how your content is performing across channels. All social sites have a reporting dashboard where you will see how your social media followers interact with your posts. This is a great measuring tool for what’s working and what isn’t. In fact, we dedicated an entire episode to this a little while ago. It’s episode 273 – Are your Facebook Analytics Accurate & How to Verify Your Results.

Now let’s briefly discuss the importance of nurturing your email subscribers as the most important method of moving them even further along the customer journey with you into your paid program. Remember an email subscriber is a lead and they are closer to becoming clients than a social media follower is.

The conversations you’ll have with your email list will be much more client/topic specific than what you post on social. It’s also a great place to brag about client successes, what’s new behind-the-scenes in your business and programs, and your own personal health journey.

Having a pre-planned customer journey is a guaranteed way to turn more leads into sales. That means turning your very warmed up email subscribers into paying clients.

In fact, planning a customer journey is one of our most popular lessons inside the Wellness Business Accelerator. It’s called: Planning Your Customer Journey to Turn More Leads into Sales

You can purchase this lesson as a standalone training for less than $100.

In that lesson we’ll teach you how to create a customer journey (sales funnel) for your dream clients which is incredibly important and offers valuable insight into the approach that you can take with your ideal audience. This is how someone is introduced to you, how you can nurture the relationship that they have with you and by mapping out a customer journey you are designing a master plan that gets them from first becoming an email subscriber to being enrolled in one of your programs as a paying client.

You can get all the details for this lesson by going to wellnessbusinessaccelerator.com.

We recommend that you take the time to check it out because all of the successful coaches we know that are filling their programs have a customer journey mapped out and in place in their business that is nurturing their email subscribers behind the scenes helping them get ready to become a paying client.

Of the 4 strategies we shared, which one can you start with for now?

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3 Ingredients for a Successful Launch with Chris Ducker

3 Ingredients for a Successful Launch with Chris Ducker

3 Ingredients for a Successful Launch with Chris Ducker

If you’ve heard the term ‘launch’ when it comes to an online business sales strategy, you may have wondered what it is exactly, and if and how you can use it in your business. 

The great news is that a launch strategy doesn’t have to be complicated and it can be used for any promotion you want to do during the year, even if you only offer 1-on-1 coaching. 

Our special guest on the podcast this week is one of our favorite mentors, Chris Ducker, and he’s sharing 3 key tips you want to incorporate to get the best results from your launch.

Here’s what you’ll discover:

  • 3 key ingredients to include for a successful launch (all 3 are a must)
  • What a launch is and how to use this proven sales strategy in your coaching business even if 1-on-1 coaching is your only offer
  • How to build anticipation for your offer, so you have people ready and excited to join your program
  • What types of bonuses to consider including and which ones to avoid

Tune in to learn Chris’s tips and specific examples of what to do in your first or next launch to make it a success.

SAVE YOUR SPOT for Chris’s 3-Day Live Online Event – THE ELEVATED ENTREPRENEUR EXPERIENCE. 

The FREE event kicks off on Nov. 8th, and you’re going to learn practical, actionable strategies that work, including how to create a repeatable, scalable system to generate high quality leads, and more importantly, convert them into loyal customers.

LINKS from this episode: 

THE ELEVATED ENTREPRENEUR EXPERIENCE – 3 Day Live Online event with Chris Ducker – https://www.healthcoachsolutions.net/chris

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Health Coach Holiday Promotion Ideas

Health Coach Holiday Promotion Ideas

7 Holiday Promotion Ideas to Boost Revenue

 

Have you been thinking about running a holiday promotion, but you aren’t sure what to offer? It can feel a little confusing, so I have some ideas to share with you to get the ball rolling and the creative juices flowing.   

A holiday promotion can be a great way to entice your audience to enroll in one of your programs, while you get a boost in revenue.

People are always on the lookout for sales around the holidays, so this could be a good opportunity to make an offer they can’t resist. Especially with inflation, budgets are a bit tighter, so your audience may jump at the chance to work with you when they see a special offer that speaks to them.

In order for this to be effective, your holiday offer should only be available for a limited time (3-5 days is one option for a time frame).  As you are emailing your subscribers and posting on social media, be sure to mention when the offer ends, so they know it’s time sensitive.  If you offer 1-on-1 coaching, that means they would need to book a discovery call with you and pay for their coaching sessions before the deadline ends.

Here are 7 holiday offer ideas to consider:

  • A paid live online workshop with a holiday theme (low cost – $19 – $29)
  • A pre-sale on your New Year program (with early bird enrollment savings)
  • A reduced rate on your 1-on-1 coaching (you can gear this around getting through the holiday season while staying on track or kicking off the New Year)
  • Get 1 or 2 extra sessions for free when people enroll in your 1-on-1 coaching program (be sure to include the dollar value of this, so people are aware of the value they are receiving)
  • A sale on a short-term (30 days or less) online program such as a detox, reset, jumpstart or other program
  • Savings on a 60-90-day online coaching program (DIY or with your support)
  • Add a special bonus for the holidays that is specific to your niche. A couple of ideas for this bonus could be a virtual cooking class, a live workshop via Zoom where people get to interact with you and ask questions.

You can choose any dates that work for you for this – you don’t have to do a Black Friday promotion.  You can run your special offer any time you want.

Do any ideas come to mind?

Keep it simple.  A holiday promotion doesn’t need to be complicated at all.  The key is to offer a solution to your ideal client’s most common problem, set a time frame for your promotion and start spreading the word.

If you want to wait until after the holidays and do a New Year offer, you can do that too and use the same ideas above (or use another offer idea you may have that I didn’t include).

If you need more ideas, including how to plan out your promotion and what to include, check out episode 71 of The Wellness Business Podcast about the 5-Step Holiday Promotion Blueprint that we did back in 2018 (the same concepts would apply today).

If you want to offer a coaching program but you don’t have time to put one together on your own, check out the SHOP tab for a selection of done-for-you program options.

Let me know if you have plans for a holiday promotion and if you have any questions.

5 Ways to Market Your Health Coaching Business

5 Ways to Market Your Health Coaching Business

5 Ways to Market Your Health Coaching Business

You finished your health coach training program and now a big question on your mind is likely “How do I market my business?”  As you can probably imagine, that’s not something we can answer in just a sentence or two because there are many options, so it depends on where you want to focus your effort, how much time you have, what you can outsource and what your end goal is.

Today, we are covering 5 ways to market your health coaching business, and before we cover the 5 strategies, it goes without saying that you must first be clear on who your ideal client is – your niche, so your marketing and your messaging is reaching the right people. You want people to know right away if you are for them or not. You don’t need a build a huge audience, you just need to build an audience of people who want what YOU are offering. 

If you are still working on narrowing down your niche, be sure to check out episode 265 where we covered 3 Simple Steps to Validate Your Niche Marketing Message.

Let’s start with strategy #1 – Publish content on a regular basis.

Share your content on social media and email. The most effective form of content is video because it helps people get to know you much quicker than just static posts.  Not all of your posts have to be video, but you want to include it as part of your strategy. Short form video such as Reels are good for reaching more people and allowing others to find you when you use trending music and hashtags. Pick 1-2 social media platforms and go all in rather than dabbling in a few and not being consistent. 

Other forms of content are good too such as blogs and podcasts.

TIP: Focus on the forms of content you have time for right now and that you will enjoy the most.  The most important part of the success of your content is being consistent, so make a plan you can stick with on a regular basis- whatever that looks like for you. 

TIP #2 – Repurpose your content – you can use your blog content for part of your emails and vice versa.  One topic can be broken up in several ways to have at least one week of content.  One example of this would be this podcast; we share a topic on the show each week, and we also use it as our email topic and content for social media posts, stories and Reels.

2. Have an opt-in on your website to collect email addresses.

Growing your email list will be one of the most important things you do for your business and it will also be a key indicator in the profitability of your business. When you’re feeling discouraged about your reach on social media and/or the algorithm changes again, you are still in control of your email list and no one can take that away from you.  Even if your email open rate is 20%, that is still much higher than your reach on social media.

We recommend you have your opt-in showing on your home page, and also use a pop-up opt-in if possible. A pop-up opt-in is where your free offer pops up after people are on your website for a certain amount of time. At a minimum, be sure to have your free offer on your home page towards the top, so visitors see it as soon as they land on your page.

If you don’t have a website yet, that’s okay. You can still promote your freebies on social media to grow your email list. You can use something like MailerLite where the free version includes email management for up to 1,000 subscribers as well as landing page templates for your freebies and sales pages. Having a website is not a must as you get started, so don’t let that hold you back.   

3.  Email your subscribers weekly, if possible, so you stay top of mind.

You may know this is a good idea, but you might be wondering what your emails be about.  Email topics can be taken from your social media posts, and it can also come from questions you get from clients or prospects, what myths you want to bust or common misconceptions about your area of expertise are some ideas to consider. 

Most people will not be ready to work with you when they first get your freebie or follow up sequence, so this is why keeping top of mind is so important. If people opt in for your free offer and they don’t hear from you for 2-3 months, when they do get an email from you, they are likely to unsubscribe because they don’t remember who you are.  Focus on sharing helpful tips and information your ideal clients will appreciate and possibly share with others.

4. Host a Facebook group or other online community.

One of my zones of genius and favorite topics to talk about is Facebook groups, and that’s because you get to build a community around your area of expertise. A FB group is different than a FB business page because your group is where people will gather, hang out and interact with other people – they aren’t doing that one business pages.  Your group is also where people get to know you, and you get to know them and find out more about what they want and where they struggle. This is important for your marketing and for ideas for your content – for your free content as well as ideas for your coaching programs and other offers.  Some ideas for this podcast come from questions in the groups that Karen and I host.  They sometimes also give us ideas for webinar topics and other offers.  When you can find out where your ideal clients struggle the most and you find out more about their Why – that’s priceless. 

If you want to host your own Facebook group but you aren’t sure how to run one, and how to get your ideal clients to join, my Group Accelerator mini course, walks you through everything you need to know, step by step.  You’ll learn how to grow a highly engaged group that turns members into clients, and the mini course is still 50% off right now. 

5. Be a guest on podcasts

One of the best ways to grow your audience and your following is to leverage other people’s audiences, and podcasting is one great example of this. We did an entire episode all about how to get booked on podcasts, including how to research podcasts for possible guest opportunities, and we’ll link to that in the show notes. It was back on episode 89.  If you set a goal to get on one podcast a month, you would be amazed at the growth of your business in a few short months. Plus, it allows you to make new connections with the hosts and you never know what opportunities can come from that.  Sometimes, another podcast host will hear your interview and they may reach out to have you on their show too.

Before that imposter syndrome creeps up, just know that you don’t have to know everything to be a podcast guest – just focus on that topics you are most passionate about and feel the most comfortable talking about.  Of course, you want the topics to be related to your niche, but you can be newer at what you do and still be a great guest who can share helpful information.

Here is a recap of 5 ways to market your health coaching business:

1. Publish content on a regular basis – blog, video and/or podcast.

2. Have an opt-in on your website to collect email addresses – home page and pop-up).

3.  Email your subscribers weekly, if possible so you stay top of mind.

4. Host a FB group or other online community.

5. Be a guest on podcasts

Where can you begin? Don’t let this overwhelm you; start with one thing for now and do that until you can add something else.  Maybe you aren’t able to outsource anything at the moment, and that’s okay too. When you are able to, hire a virtual assistant or social media manager who can take some of these tasks off your plate.  A virtual assistant can even help research potential podcasts for you to be on.

We can’t wait to hear where you are in the process and what you might be able to add.

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