Adding Bonuses to Your Program to Increase Sales

Adding Bonuses to Your Program to Increase Sales

Adding Bonuses to Your Program to Increase Sales

Did you know adding bonuses to your programs can dramatically increase sales? Bonuses are often the tipping point for people to take action because it’s just too good to pass up! I don’t know about you, but I’ve enrolled in numerous courses or programs, so I could get my hands on the bonuses!

You may be wondering what type of bonuses would work and how do they help boost sales.

This episode is Part 1 of a two-part series that we know will give you some great ideas!

And as a “bonus” for you—we’ve created an awesome resource to help you determine your bonus package for your next program! Scroll down to grab it.

In this episode, we talk about…

  • The power of bonuses and how they can turn a maybe into a YES
  • How to add the RIGHT bonus to your program
  • The 4 common TYPES of bonuses to consider adding to your program
  • Common MISTAKES to avoid when adding bonuses to your program
  • The importance of PLANNING your bonuses

If you’re ready to boost sales for your next program promotion, give this episode a listen!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Ways to Boost Your Email List Building Efforts

5 Ways to Boost Your Email List Building Efforts

5 Ways to Boost Your Email List Building Efforts

Email marketing is alive and well in 2019 and it’s still the number one driver of revenue for many successful businesses. It can sometimes feel like an uphill battle though when it comes to getting people to subscribe.

Today we’re addressing 5 simple ways to help boost your email list building efforts.

In this episode, we talk about…

  • What a free offer entails and how to create one that’s irresistible.
  • How to offer enough value to get prospects to opt-in
  • How often should you be emailing your subscribers?
  • Do you need people to visit your website in order to grow your email list?
  • How to create content to build your email list
  • Time saving tips for content creation

You know we like to keep things as simple (and effective) as possible, so listen in and get ready to grow your email list!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Launch a Successful Wellness Podcast

How to Launch a Successful Wellness Podcast

How to Launch a Successful Wellness Podcast

If you’ve been tossing around the idea of launching a podcast for your wellness business or if  you already have one, this episode is full of strategies to help you build an audience and increase your listeners and subscribers.

We know what it’s like to create a podcast from scratch, so we’re taking you behind the scenes to show you exactly what we did to get 10,000 podcast downloads in our first 30 days! This put us in the top 10% for podcast downloads, so we were beyond excited to reach that many people so quickly.   

In this episode, we talk about…

  • How the Wellness Business Podcast started  
  • 3 Critical considerations to review before launching a podcast
  • The 3 Phase Launch Strategy for podcasts: Prelaunch, post launch, and ongoing   
  • How to leverage your email list, connections, relationships, and social media followers to increase your listenership
  • Action items to take if you decide to launch your own podcast

Here are some considerations we shared in the episode (there are a lot more). Take some time to review each consideration and listen as we discuss each one and share some of our top resources to make starting a podcast easier for you.

  • Consideration #1: Know your niche and know what they want.
  • Consideration #2: Pick a podcast name that clearly defines who you are and what you offer.
  • Consideration #3: Use a logo and artwork that clearly represents your podcast.

Get ready to check “figure out how to start a podcast” off your 2019 goal list and be sure to let us know what you think about this episode!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Attract Your Ideal Health Coaching Clients Once You’ve Figured Out Your Niche

How to Attract Your Ideal Health Coaching Clients Once You’ve Figured Out Your Niche

How to Attract Your Ideal Health Coaching Clients Once You’ve Figured Out Your Niche

If you’re a health coach who is wondering how to attract your ideal health coaching clients once you’ve figured out your niche, this episode will inspire you and give you some great ideas!

On this episode, we’re excited to welcome of our Wellness Business Insider’s Club members, Andrea Dahlman, who is sharing how she figured out her niche, attracted three new clients in ONE week, how she surpassed her goal of filling her online program and much more!

In this episode, we talk about…

  • What changes Andrea made to narrow down her niche (even though she was nervous to do so)
  • The significance of recognizing your expertise and how to use it to your advantage
  • How Andrea handles one on one clients and promotes her online program
  • The power of being committed to action and not being tied to results
  • Strategies and skill sets learned in the Wellness Business Insider’s Club

Andrea is taking us through her process, step by step.

We can’t wait to hear what you think!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

A Sneak Peek Inside the Wellness Business Insider’s Club

A Sneak Peek Inside the Wellness Business Insider’s Club

A Sneak Peek Inside the Wellness Business Insider’s Club

As you may know, a few months ago, Karen and I launched an online mentorship program called the Wellness Business Insider’s Club.  The feedback and transformations happening with our members has been incredible, so we wanted to give you a sneak peek into a livestream we did in our members-only Facebook group. We know figuring out your niche can be really tricky, and we think after you listen, you’ll have lot more clarity about who it is you want to serve.

This episode is a jam packed full of aha moments and valuable content for those really wanting to understand the process of narrowing down your ideal client and marketing message to help build your business.   

Enjoy this exclusive VIP access as you take a glimpse into the Wellness Business Insider’s Club!

In this episode, we talk about…

  • The benefits of narrowing your target market to one target audience
  • Understanding a specific problem of your client vs. a general/non-specific one
  • Value of knowing search words your ideal client uses  
  • How to do market research using Facebook pages, live streams, and targeted ads
  • Knowing what sets your coaching apart and what offer/product to lead with  
  • Benefits of joining the Wellness Business Insider’s Club

We can’t wait to hear what you think! 

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

10 Ways to Promote Your Next Online Challenge

10 Ways to Promote Your Next Online Challenge

You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible.  How and where do you promote it?   

I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.

TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge).  One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.

BTW…If you want to grab a copy of this checklist to have to refer to when you launch your challenge, you can GET IT HERE.

No need to take notes, just grab your copy 🙂

Okay, let’s dive in…

Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):

1. Livestream videos (Facebook Live and/or Instagram Live)

Let people get to know you quicker by doing live videos and invite them to your challenge.  For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast

2. Instagram stories

Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).

3. Invite your current email subscribers

This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.

4. Your social media followers (use hashtags on Instagram)

Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business.  Episode 32  Episode 33

5. Your current Facebook group if you have one

If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.

6. Create an “event” on Facebook and invite people

You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.

7. Encourage those who sign up to share with their friends via social media

It can dramatically expand your reach when people share about your challenge on social media.  This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.

8. Find colleagues who can promote your challenge, and you can promote one for them in the future

What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.).  Figure out a win-win where you can promote something for them in the future.

9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post

Use a blog post to generate interest about your challenge, then promote the blog post.  Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).

10. Facebook ads targeted to the audience you want to attract.

Facebook ads can work really well when you know who you want to target, and you have the right objective.  You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go.  We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us.  You can listen to episode 43 here.

Additional tips:

Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.

During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past.  You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.

Get creative and have fun with it!

Grab a copy of these 10 ideas HERE, so you have it when you’re ready to promote your challenge.

Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!

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