Where to Focus Your Time to Grow  Your Health Coaching Business

Where to Focus Your Time to Grow Your Health Coaching Business

Where to Focus Your Time to Grow Your Health Coaching Business

If you’re not sure where to focus your time to grow your health coaching business, you’re not alone. Sometimes overwhelm keeps us stuck in our tracks to the point that we take no action at all because we’re either afraid to make a mistake or we just don’t know where to begin.   

A while back, one of our Wellness Business Insider’s Club members, Karen R., asked a great question about how to prioritize her business so that she’s spending time on the right things that will push her forward business.  Karen was one of our hot seat coaching participants, and we thought it was so valuable that we wanted to share it with you.

In this episode, Karen R. got clarity on:

  • The most important things to focus her time on to grow her business
  • How she can double the number of workshop attendees who enroll in her programs
  • The importance of her workshop titles to attract her ideal clients
  • What she can outsource to free up some of her time for more clients

There is no shame in feeling overwhelmed by everything to do to grow your wellness business, so if you’re wanting to learn how to prioritize your tasks and where to focus your time, this episode will really resonate with you!

And if you haven’t signed up yet for our new free LIVE training series called: “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business,” register now! (kicks off on Saturday, January 25th.)

In this Brand New Free 4-part training series, we’re covering…

  • The behind-the-scenes secrets of the most successful coaches we know and how they turned their businesses from a hobby to highly profitable
  • The most up-to-date information on what it takes to actually attract your ideal client and enroll them into your programs, (there has been big changes in this area of marketing and you must get up to speed on those changes to be successful)
  • The intricate details to building out a customer success path with you that not only warms up your followers but gets them excited to enroll in your programs
  • Last, and certainly not least, we’ll share what red-hot areas will require a lot of your attention each month and also which tasks can either be outsourced, streamlined, or removed from your business altogether as a way of creating the business of your dreams

If you’re ready for your most successful year yet, including where to focus your time each month, be sure to register for our free LIVE training series, “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!”

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

  • Why you need a clear marketing message that speaks to and attracts your ideal clients
  • How to develop a one-line description of who you help, how you help and the results they could get from working with
  • How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

Resources and Links mentioned on the show:

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What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

If you’re struggling to grow your wellness business, this episode will be very enlightening because we’re talking about what’s really sabotaging your success as a health coach right now, and it’s probably not what you think. 

The #1 thing that’s sabotaging your success may surprise you because it’s likely that you aren’t focusing on the RIGHT things, and due to fear, you aren’t making decisions and taking bold action consistently.  We see this all the time, so if this is where you are right now, you are not alone. This also isn’t exclusive to wellness business owners – it’s really the case for so many business owners from all industries.

When there are so many things we could be doing, it can be confusing to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard and intimidating. Having a clear and intentional strategy for attracting clients and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.

In this episode, you’ll discover:

  • What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
  • Our step-by-step process for making the best decisions in our business and figuring out what to focus on
  • Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, be sure to tune in.

Want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business?

Download this BRAND-NEW free guide, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Resources and Links mentioned on the show:

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How To Attract Clients with Your Story

How To Attract Clients with Your Story

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them.  This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.”  He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore.  Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

  • Why you need to nail your story brand to attract your ideal clients
  • Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework, including…
    • Principle #1: A Character
    • Principle #2: Has a Problem
    • Principle #3: And Meets a Guide
    • Principle #4: Who Gives Them a Plan
    • Principle #5: And Calls Them to Action
    • Principle #6: That Helps Them to Avoid Failure
    • Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

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3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

Did you know that one of the fastest ways to grab the attention of your ideal clients on Instagram is with your bio?  You only have 150 characters to relay what you do in a way that will capture the attention of prospects and lead them to find out more.  When your followers see your posts or they check you out because you’ve followed them or sent them a DM, your bio is going to determine if they follow you back (or not) and take the next step.

Because we know how important your Instagram bio is (it’s like your mini business card, only better), we did Instagram bio audits for some of our members of the Wellness Business Insider’s Club and since they found it so valuable, we decided to share it with you!

Here’s what you’ll discover:

  • The 3 components you must include in your Instagram bio to attract your ideal clients
  • How to expertly craft an Instagram bio that converts
  • The importance of a bio that has simple, clear and concise messaging with a specific call to action
  • …plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients from your Instagram efforts, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

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How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

How to Boost Your Social Media Engagement

If you’ve been wondering how to boost your social media engagement while you stand out and attract the right clients, this episode is for you.

Our guest this week is our amazing friend and colleague, Alicia Streger, who shares 9 types of social media posts that get the best engagement.

Alicia breaks it all down and gives examples of each one of these types of posts.

  1. Facebook Lives
  2. Engaging questions
  3. Inspirational stories that people can relate to
  4. Viral videos (Alicia gives examples of how this works)
  5. Tips or share-worthy quotes; Memes
  6. Research posts sharing current information or new studies
  7. Lead magnet posts to share your freebie and grow your list
  8. Puzzles, polls and activities
  9. Holiday posts
  10. BONUS: Case studies – inspirational, testimonials, before and after photos

Alicia also shares the two MUST-KNOW rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions BEFORE you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

Don’t forget to grab your FREE 30-Day Social Media Content Planning Calendar so you can map out your social media posts quickly and easily.

Want social media posts that are all done for you?

Check out Alicia’s Content and Social Media Club program.

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