4 Free Ways to Grow Your Facebook Group

4 Free Ways to Grow Your Facebook Group

 4 Free Ways to Grow Your Facebook Group

 

If you’re looking to fast track the growth of your Facebook group, I have 4 free strategies to share with you that you can start using today.

My Health Coach Biz Support Facebook group has over 10,000 members now, but it started with 1 person.  Once I put a few simple strategies into place, the growth became very steady each and every week. 

NOTE: Focus more on the quality of members vs. the quantity of members. You don't want a group full of people who will never be interested in what you offer, right?  You would be better off with a group of 500 people who are excited to learn from you and connect with other members than it would be to have a group of 5,000 people who aren't really interested in your topic (and are not your ideal clients).

There are many different ways to grow your Facebook group, and here are some that I use all the time:

  1. Use social media posts to invite people to your group (include who it’s for and what’s in it for them to join).
  2. Use Instagram stories and instruct people to click the link in your bio to join your group.
  3. Your Instagram bio is the first thing people see when they look to see who you are and what you do, so include a link to your group (or use Linktree for multiple links).
  4. Use your follow-up email series after people opt-in for your free resources. Include an invite in the body of the email or in the P.S.

BONUS TIP:

Link your group to your Facebook page, so when people visit your Facebook page, they can see you have a group.

Pick 1-2 of these strategies and put them into place in the next 7 days, and add more as you can. 

Want to learn more tips and strategies about using Facebook groups to grow your wellness business?

DOWNLOAD your free copy of my checklist here: 10 Free Ways to Grow Your Facebook Group 

You'll get the 10 SIMPLE AND FREE strategies I use all the time to grow my awesome community, as well as how to make sure you get the RIGHT people in your group.

 

Speaking of Facebook groups, if you’re a health coach, nutritionist, or other wellness business owner, who wants to learn business-building tips and connect with awesome colleagues, come on over and join us in the Health Coach Biz Support Group.

Hope to see you there!

Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Social media is a long-term strategy and new ways of reaching our audiences are emerging all the time.

On this episode of The Wellness Business Podcast, sharing some of the things we are doing differently and why, so you can make similar changes to your social media strategies if needed!

In this episode you’ll discover:

  • What marketers are really saying about marketing on Facebook
  • The #1 platform marketers want to learn more about and why you should start thinking about this strategy
  • Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing
  • What changes we will be implementing to our own social media strategies

Social media marketing is always changing, and keeping up can be difficult sometimes, so in this episode we’re sharing exactly how to decide where to focus your social media marketing.

Hit play and listen so that you can learn what changes you should be making to your social media strategy this year and why.

Resources and Links mentioned on the show:

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How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

How Workshops Help You Get Clients Without Feeling Salesy

A major struggle that many health coaches face is how to promote their programs without feeling salesy. One great way to invite people to work with you is through workshops (virtual or in-person).

The good news is that you can build your audience of ideal client subscribers and get more clients with this one simple strategy. In this episode of The Wellness Business Podcast, we’re sharing how workshops can be a highly-effective marketing strategy for the growth of your wellness business.

In this episode we dive into:

  • How to grow your business using workshops without feeling salesy
  • The power of using a niche specific workshop title helps you attract your ideal clients
  • How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients
  • How to position your program as the next possible step after your workshop

Workshops were the main way Karen built her email list when she was a health coach, so we know that this tried and true marketing strategy works. Tune in so you can learn how wellness workshops can set you up for success in your wellness business!

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Tracking Your Social Media Metrics for Better Results

Tracking Your Social Media Metrics for Better Results

Tracking Your Social Media Metrics for Better Results

If you’re showing up on social media on a regular basis, and the results are disappointing, tracking your metrics can help. When you track your analytics and insights, you’ll be able to make adjustments to your strategy to get better results.

We’re discussing how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.

You'll discover:

  • The 3 key social media metrics you should be tracking each week that will help determine which content your followers want more of from you, (and what content they just don't care about)
  • How to be intentional with your weekly social media content so that every single post has a strategic goal behind it that drives your business forward
  • A simple content planning technique we learned at Social Media Marketing World that has shaped our weekly social plan ever since
  • How to use the 3 key social media metrics to simplify your content creation in the future, turning your daily posts into conversation and engagement starters with your followers

If you’ve been wondering how you can improve your social media marketing efforts, you’re going to want to know how to track your analytics, so tune in to learn how!

Plus, you can download the How To Improve Your Social Media Results Through Tracking & Analysis guide that shows you exactly where you can locate your analytics and what you should be looking for based on what we are teaching here in this episode. It even includes a monthly tracker sheet to help you identify trends and patterns within your social media accounts.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Turning Your Email Subscribers into Clients

Lead magnets (freebies) are a great way to build your email list with the goal of turning your email subscribers into clients but there is one essential piece to the puzzle that could be missing from your efforts. We’re sharing the common missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you. 

You'll discover:

  • Why it's critical that your free offers directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling 
  • Examples of topics that are and are not in alignment, so you can see if your topic needs some fine tuning
  • The importance of having the perfect title for your free offer
  • What to look for with your own free offers to determine if they need some adjusting, so you get better results.

Tune in to learn how to create irresistible lead magnets that attract your ideal clients AND turn them into paying clients!

EXCITING NEWS!!!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before!  New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

One very common question we get has to do with boosting posts on Facebook, so if you’ve been wondering if it’s okay to use it in some instances, this episode is for you. The boost post feature has come a long way over the last couple of years, so there are instances when it can work well, especially when it comes to testing out your free offers. 

We are thrilled to have Rick Mulready back on the show with us. Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts.

You’ll discover:

  • The basics of boosting posts on your Facebook page
  • How to be strategic and intentional with your boosted posts
  • The major pitfalls to avoid when boosting a FB post
  • How much to budget for boosting a post
  • Whether now is the right time to spend money on ads
  • How to determine if your strategy and boosted posts are actually working, and how to keep going from there

Facebook ads don’t have to be as intimidating as they seem and, in this episode, Rick shares great tips and strategies for how you can get started with boosting posts on your Facebook page.

Tune in to learn how!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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