Marketing Ideas Archives - Health Coach Solutions

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Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

by Kathleen LeGrys | Dec 16, 2019

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

Why you need a clear marketing message that speaks to and attracts your ideal clients
How to develop a one-line description of who you help, how you help and the results they could get from working with
How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

Resources and Links mentioned on the show:

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What’s Really Sabotaging Your Success as a Health Coach

by Kathleen LeGrys | Dec 9, 2019

What’s Really Sabotaging Your Success as a Health Coach

If you’re struggling to grow your wellness business, this episode will be very enlightening because we’re talking about what’s really sabotaging your success as a health coach right now, and it’s probably not what you think.

The #1 thing that’s sabotaging your success may surprise you because it’s likely that you aren’t focusing on the RIGHT things, and due to fear, you aren’t making decisions and taking bold action consistently. We see this all the time, so if this is where you are right now, you are not alone. This also isn’t exclusive to wellness business owners – it’s really the case for so many business owners from all industries.

When there are so many things we could be doing, it can be confusing to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard and intimidating. Having a clear and intentional strategy for attracting clients and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.

In this episode, you’ll discover:

What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
Our step-by-step process for making the best decisions in our business and figuring out what to focus on
Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, be sure to tune in.

Want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business?

Download this BRAND-NEW free guide, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Resources and Links mentioned on the show:

Book – Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

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How To Attract Clients with Your Story

by Kathleen LeGrys | Nov 4, 2019

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them. This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.” He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore. Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

Why you need to nail your story brand to attract your ideal clients
Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
The Simple Story Brand 7 Framework, including…
- Principle #1: A Character
- Principle #2: Has a Problem
- Principle #3: And Meets a Guide
- Principle #4: Who Gives Them a Plan
- Principle #5: And Calls Them to Action
- Principle #6: That Helps Them to Avoid Failure
- Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

Resources and Links mentioned on the show:

Freebie – Story Brand 7 Framework Resource Guide

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3 Things Every Instagram Bio Should Include

by Kathleen LeGrys | Oct 28, 2019

3 Things Every Instagram Bio Should Include

Did you know that one of the fastest ways to grab the attention of your ideal clients on Instagram is with your bio? You only have 150 characters to relay what you do in a way that will capture the attention of prospects and lead them to find out more. When your followers see your posts or they check you out because you’ve followed them or sent them a DM, your bio is going to determine if they follow you back (or not) and take the next step.

Because we know how important your Instagram bio is (it’s like your mini business card, only better), we did Instagram bio audits for some of our members of the Wellness Business Insider’s Club and since they found it so valuable, we decided to share it with you!

Here’s what you’ll discover:

The 3 components you must include in your Instagram bio to attract your ideal clients
How to expertly craft an Instagram bio that converts
The importance of a bio that has simple, clear and concise messaging with a specific call to action
…plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients from your Instagram efforts, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

Resources and Links mentioned on the show: