Kicking Off a Successful Health Coaching Business in 2020

Kicking Off a Successful Health Coaching Business in 2020

Kicking Off a Successful Health Coaching Business in 2020

With the new year comes a fresh start with new goals and aspirations for building a successful health coaching business.

We want to help you kick off a successful 2020!  In this episode of the podcast, we’re giving you the inside scoop on how we planned our 2020 and the changes we are most excited about. We also walk you through how to plan your year so that you can kick off 2020 with a bang!

You’ll discover…

  • Our simple, yet highly effective, 3-step process to position 2020 as your most profitable year ever
  • A few of the things we’ll be keeping the same and others that we’ll be tweaking in the new year to improve our business model, (learn from our example)
  • The importance of having a clear vision of what your dream business looks like looking forward over the next 12 months so you can reverse engineer your success
  • How to separate the ‘personal’ feelings that you have about building a ‘personal brand’ so your goals and strategies are streamlined and tactical

Plus, we shared the news about our free LIVE training series called: “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business,” which kicks off on Saturday, January 25th.

Come join us!

In this 4-part training series, we’re covering…

  • The behind-the-scenes secrets of the most successful coaches we know and how they turned their businesses from a hobby to highly profitable
  • The most up-to-date information on what it takes to actually attract your ideal client and enroll them into your programs, (there has been big changes in this area of marketing, and you must get up to speed on those changes to be successful)
  • The intricate details to building out a customer success path with you that not only warms up your followers but gets them excited to enroll in your programs
  • Last, and certainly not least, we’ll share what red-hot areas will require your attention each month and also which tasks can either be outsourced, streamlined, or removed from your business altogether as a way of creating the business of your dreams

If you’re ready for your most successful year yet, be sure to listen to this episode to learn our 3-step process to help you solidify your 2020 business plan (and don’t forget to register for our free LIVE training series, “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!”)

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

How to Plan Your Customer Journey to Improve Client Attraction

If there was one strategy most wellness business owners may not realize is important (and skip over), it’s how to plan your customer journey to improve client attraction.  That means mapping out how your potential clients will go from not knowing anything about you to connecting with you to eventually becoming a client.

In this episode, we are covering what a customer journey is and how it will help generate more sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps you can take to implement these strategies in your business.

After listening to this episode, you’ll know:

  • What a customer journey is and how it increases sales in your wellness business
  • How you use a customer journey to grow your email list and convert those people into paying clients at a much quicker rate
  • The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club
  • The 5 steps every customer journey must include to be effective
  • The two ways that you can use the customer journey process to help your clients see better results

Whether you’re just getting started or you are a seasoned health coach, after listening to this episode you’ll be crystal clear on what a customer journey is and the role it plays in making your business profitable.

If you’re interested in learning more about developing your customer journey and access to our new 4 Core Pillars of a Profitable Wellness Business, be sure to join our waitlist to be notified when the doors to the Wellness Business Insider’s Club reopen in February, 2020

Resources and Links mentioned on the show:

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Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

  • Why you need a clear marketing message that speaks to and attracts your ideal clients
  • How to develop a one-line description of who you help, how you help and the results they could get from working with
  • How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

Resources and Links mentioned on the show:

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What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

If you’re struggling to grow your wellness business, this episode will be very enlightening because we’re talking about what’s really sabotaging your success as a health coach right now, and it’s probably not what you think. 

The #1 thing that’s sabotaging your success may surprise you because it’s likely that you aren’t focusing on the RIGHT things, and due to fear, you aren’t making decisions and taking bold action consistently.  We see this all the time, so if this is where you are right now, you are not alone. This also isn’t exclusive to wellness business owners – it’s really the case for so many business owners from all industries.

When there are so many things we could be doing, it can be confusing to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard and intimidating. Having a clear and intentional strategy for attracting clients and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.

In this episode, you’ll discover:

  • What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
  • Our step-by-step process for making the best decisions in our business and figuring out what to focus on
  • Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, be sure to tune in.

Want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business?

Download this BRAND-NEW free guide, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Resources and Links mentioned on the show:

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How to Use Workshops to Get Coaching Clients

How to Use Workshops to Get Coaching Clients

How to Use Workshops to Get Coaching Clients

If you want to know how to use workshops to get coaching clients, you’re going to love this episode.

When Karen Pattock was a health coach, she built her email list to more than 2,000 ideal client subscribers, booked discovery calls and enrolled clients into her coaching program on a regular basis… all thanks to workshops!

In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All you really need is at least one good workshop!

After listening, you’ll know:

  • Why workshops are such a great client attracting method to grow your email list and consistently enroll new clients in your programs
  • How Karen built her health coaching practice mostly using workshops
  • The 3 main reasons workshops work so great
  • How to create workshops that attract the right clients so you’re building your community of ideal clients

If you’re ready to start building your list with ideal client subscribers and consistently enroll new clients using workshops, this one’s for you!

Resources and Links mentioned on the show:

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Behind the Scenes of Our In-Person Business Planning Sessions

Behind the Scenes of Our In-Person Business Planning Sessions

Behind the Scenes of Our In-Person Business Planning Sessions

Planning ahead is key to all businesses and it becomes even more critical when you have a team and/or business partner. You may wonder what it looks like when we get together for our in-person business planning sessions, so we thought it would be fun to share an inside look with you.

Since Karen and I live in different states, we’ve found that meeting up a few times a year works best for us (in addition to our regular virtual meetings via Zoom).

We’re sharing what we do before and during our planning sessions, including:

  • How we choose the perfect location that allows us to be the most productive
  • How we structure our planning sessions by making a prioritized list of our goals and objectives
  • How we use the opportunity of being together in person for pictures to use on social media
  • And making it FUN by going live together in our members-onlyFacebook group and podcast Facebook page (this is one of our favorite things to do when we get together in person!)

If you’ve wanted to know how we make our podcast and monthly membership program work even when we live on opposite sides of the country, you’ll want to check out this episode!

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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