5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

by | Sep 18, 2023

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

On this episode, you’ll discover:

  • 5 questions to ask yourself to stay focused and grow your business
  • What to do when you feel pulled in too many different directions
  • How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish. 

When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on.  But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

We see this frequently with our Wellness Business Accelerator students when they first join our program.  It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done.   Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.

We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.    

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

Let’s dive into the first question you want to ask yourself to stay on track and grow your business. 

This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.   

Will this help me get clients?

This question translates to – will this help me generate income?

Say for example, you’re spending hours working on a logo for your website.  Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them. 

If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program.  The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.

So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else.  Focus on more income-generating tasks and actions. 

Question #2:  Will this help me get in front of more people?

As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients.   An example of this would be focusing on getting booked as a guest on podcasts or online summits.  Both of these are free ways you can reach more people. 

Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.   

The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.

Question #3: 

Will this help me build my email list?

This is another big one because the profitability of your business is directly tied to the size and quality of your email list.  Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.

If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources.  If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic.  Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.

Question #4:

Will this provide value to my audience?

Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating.  It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers. 

Ask yourself if it’s something you think your audience will appreciate and find valuable.

Lastly, we have question #5

This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going. 

Ask yourself:

Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress? 

For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth.  Another version of this question is “Will this bring me joy and happiness?”.  If it’s something that excites you, you may want to reconsider doing it.  You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.

I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.

I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go.  I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?”  When you say yes to something, you are saying no to something else, because there are only so many hours in the day.  So, choose wisely and be selective. 

When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:

  • Will this help me get clients? 
  • Will this help me get in front of more people?
  • Will this help me build my email list?
  • Will this provide value to my audience?
  • Is this something I want to do? Will it bring me joy and happiness and not stress me out?

Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.

Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing Your Online Reach: Strategies for Amplifying Your Content

by | Sep 11, 2023

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people. When your content can be seen by more folks, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.

In this episode, you’ll discover: 

  • How to leverage other people’s audience to get in front new ideal clients
  • Ideas for repurposing your content to save time and reach more people
  • The quickest way to grow your email list while also boosting your credibility and visibility
  • And more

If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started. 

Reaching as many people as possible is important but you don’t want to reach just ANY people; you want to get in front of more of your ideal clients – the people who want to learn from you and work with you. Attracting your ideal clients online starts with knowing who you want to help and what goal you help them achieve or what problem you help them solve. Once you’re clear about that, how do you reach as many people as possible? 

That’s what we’re going to be talking about today which is Maximizing Your Online Reach: Strategies for Amplifying Your Content. If you’re trying to figure out your niche, we have a great episode to refer you to which is #216 where we covered 3 Simple Steps to Nail Your Niche as a Health Coach This is step one in marketing your business, so it’s not something you want to skip over. 

Let’s dive in!

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people.

We’re going to share 5 strategies to help you do just that.

1. Leverage other people’s audiences. Getting in front of other people’s audiences is one of the best and quickest ways accomplish this. One way to do this is to be a guest on blogs like MindBodyGreen or any blogs of colleagues you know who have a similar audience. Maybe you know a personal trainer or physical therapist whose audience can benefit from your area of specialty.  Reach out to them if they have a blog and see if they would be interested in having you share some helpful information with their audience.  They will typically promote the blog to their audience which helps you get in front of more people, and you would share it with your audience which helps you with your social proof and level of authority.  This is also a benefit to the other person because they’ll be getting exposure to your audience as well. This is a great way to network and collaborate. I did something similar to this when I was a guest speaker for Practice Better back in July. I was invited as a guest to present a webinar topic, so they promoted it to their audience and I promoted it to mine – so it was a win-win. You can also reach more people by being a guest on podcasts.  We covered how to get booked on podcasts way back on episode 89, so be sure to check that out where we share our insider secrets with you. 

2. Repurpose your content. We talk about this quite a bit on the podcast, but it can be overlooked. Use one piece of content in multiple formats. For example, turn a blog post into a video or a podcast episode, then also break it up into social media posts This way, you can reach audiences with different content preferences.  We do this for the podcast each week – we have the podcast as our main form of content, and we also use it for our blog posts, social media posts, emails AND reels or stories.  So, this one format of content – is used 3 – 5 other ways each week.  Decide which will be your main content medium, and what are other ways you can use it.

Content format options include:

  • Blog
  • Podcast
  • YouTube
  • Livestreams
  • Stories
  • Email
  • Reels
  • TikTok

Every time you create one piece of content, ask yourself how else you can use it.

3. Host an online summit. While this is way more involved as far as the time involved and the tech, it is hands down the quickest way to grow your email list and get in front of brand-new people. It’s also a phenomenal way to network with colleagues and even meet new ones when you ask your summit guests for recommendations for other people who may be interested in being on the summit. If you have a summit with 10 speakers and each one had an email list of 5,000 people, that’s 50,000 people you can get in front of from one event.  I’ve seen summits that have as many as 25 speakers, so imagine how many new people you can reach.  There are companies and virtual assistants who specialize in handling most of the tech and logistics stuff, so if this interests you, see if you can find a recommendation for a VA who helps people run summits.

4. Consistency. This applies to pretty much everything in business, but consistency with your content is important.  Decide on a schedule that works for you.  If you can’t post 5-7 days a week, commit to 2 or 3.  Same with emailing your subscribers, if you can’t do weekly, stick with bi-weekly. If you want to stay top of mind, people need to see your content on a regular basis – whatever that looks like for you.  Be realistic, so you can remain consistent rather than being sporadic. 

5. Run Facebook ads.  While the first 4 tips we shared were free, there are times when you may want to invest in paid ads to reach more people.  Karen and I do this when we are promoting a webinar or challenge, so we can let as many people as possible know about it. You can run ads to grow your email list too, and for that you would have a free resource to promote and your ad would share who the resource is for and how it will help them, and the link where they can sign up to get it. The benefit of running ads is that you can reach more people, and it can be running behind the scenes 24/7.  It takes some time to learn how to run ads, but if it’s something you want to do, we think it’s worth learning or outsourcing it to someone who can run them for you.

Let’s recap the 5 ways to maximize your online reach: 

  1. Leverage other people’s audiences.
  2. Repurpose your content.
  3. Host an online summit.
  4. Consistency.
  5. Run Facebook ads. 

Which of these options appeal to you the most right now?  You can choose more than one too – you can run ads while you’re also repurposing content and leveraging other people’s audiences. 

Resources and Links mentioned on the show:

Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach

Episode 89: Insider Secrets for Getting Booked as a Podcast Guest

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Power of Surveys and Polls to Create Content Your Audience Craves

The Power of Surveys and Polls to Create Content Your Audience Craves

by | Aug 21, 2023

The Power of Surveys and Polls to Create Content Your Audience Craves

Surveys and polls can be a great way to find out what your audience is interested in the most, so you can create free content that builds connection, and paid content (your coaching programs) they’re excited about.   

It’s easy to follow an idea of something you think your audience might be interested in, but without doing a little research first, it’s a bit of a guessing game. It’s disappointing when you share content that you’ve been working on, and your audience doesn’t respond or show any interest. We’re sharing how you can avoid this happening.

In this episode you will discover:

  • The importance of surveying your audience before creating any new content for your health coaching clients, to ensure that your content aligns with their preferences
  • The easiest ways to get feedback and input from your audience
  • Why surveying your audience not only helps shape your free content but also leads your paid program creation by understanding your clients’ challenges, interests, and preferred program features

We are firm believers that before you should create any new content for your dream clients, whether that’s a free download or paid program content, you should first survey your audience to see what it is they really want.

Here’s how you can incorporate this strategy into your content creation process.

Your Audience

First, and most importantly, be sure that the audience you are surveying is one that is made up of your dream clients. Having anyone else give their opinion by voting just skews the results. The best audience you can have is either 1) your email list or 2) your own private Facebook group. These are the people that will share the most relevant information and are the warmest leads for you and your content.

Polling your following on social media is also a great option but remember, it has the potential to be a little more general depending on the type of information you share to attract your audience. This is still a great option though so be sure to take advantage of it.

Your Topic

Next up, it’s important to know what specific feedback you’re looking for, so your questions provide the best feedback. If you’re doing a poll in your Facebook group to find out what topics interest them the most for your next livestream, provide a few options, and also allow people to add their own suggestions. Oftentimes, you’ll get suggestions you hadn’t considered, so it can be really helpful to get other recommendations.

Your Survey Questions 

Here are examples for questions you can use in your surveys to get great insights about what they want to learn more about and what type of content they like to consume.   

  1. What health topics are you most interested in learning about or receiving guidance on when it comes to _____________(insert your area of expertise)? (e.g., sugar cravings, weight loss over 40, stress management, sleep, menopause, etc.)
  2. How do you prefer to consume health-related content? (e.g., articles, videos, podcasts, infographics, short social media posts)
  3. What are your biggest challenges or obstacles when it comes to dealing with _____________(insert your area of expertise)? (e.g., sugar cravings, weight loss over 40, stress management, sleep, menopause, etc.)
  4. Are you interested in receiving healthy recipes or meal planning tips? If yes, what type of recipes or meal plans would you like to see? (e.g., vegan, gluten-free, quick and easy, etc.)
  5. How frequently would you like to receive health coaching content from me? (e.g., weekly, bi-weekly, monthly)
  6. Are there any specific areas of your health you would like more guidance on? (e.g., weight management, hormone balance, gut health)
  7. Do you have any preferred formats for interactive content, such as quizzes, challenges, or worksheets, resource guides, checklists, to support your health journey?
  8. Is there anything else you would like to share or suggest regarding the type of health coaching content you would find valuable?

The Power of Surveys and Polls to Create Content Your Audience Craves

Social Media Poll Questions

  1. Which health topics are you most interested in learning about related to __________ (insert your area of specialty)? a) Nutrition and meal planning b) Exercise and fitness routines c) Stress management and mindfulness d) Mental health and self-care e) Other (please specify)
  2. What type of content format do you prefer for health-related tips and guidance? a) Written articles or blog posts b) Informative videos c) Engaging infographics d) Interactive quizzes or polls
  3. How often would you like to see health coaching content from me on social media? a) Daily b) 2-3 times per week c) Weekly
  4. What length of content do you prefer on social media platforms? a) Short and concise (1-2 paragraphs) b) Medium length (3-5 paragraphs) c) Longer form (full articles or in-depth posts)
  5. How do you prefer to engage with my health coaching content on social media? a) Liking and commenting on posts b) Sharing with others c) Saving posts for future reference d) Participating in challenges or interactive activities e) Other (please specify)
  6. Would you like me to include success stories or testimonials from clients in my content? a) Yes, please share inspiring stories b) No, I don’t find that inspiring c) Occasionally is good with me
  7. Are there any specific health-related myths or misconceptions you would like me to address and debunk in my content?
  8. Is there anything else you would like to suggest or share regarding the type of health coaching content you would find valuable on social media

Coaching Program Content Questions

  1. I’m thinking about creating a new program on the topic of ______________ and I’d love your input whether you would be interested in learning more about that with me as your coach. a) Yes, I would love a program on that topic. b) No, I’m not interested. c) Possibly, I would need more information to know for sure.
  2. How long have you been dealing with your _______________ symptoms and how frustrating are they for you on a daily basis? a) Super frustrating and I can’t wait to find a solution. b) Annoying but I’m managing things on my own. c) Not frustrating at all.
  3. If you’ve tried other programs in the past, what was your experience?
  4. If I decide to create this program in the future, what would it be worth to you to finally solve your ______________ challenges once and for all while being supported and guided by an experienced coach? a) $97 – $197 – a DIY program with no coaching services, b) $197 – $397 – a DIY program with live Q&A’s to get questions answered, c) $397 – $797 – a step by step program with live coaching calls, d) $797+ a step by step program with private coaching calls.

5) Recap info

Surveys and polls are a way to open up the lines of communication between you and your followers so you can dial in on exactly what they want to learn from you in your free content as well as your paid content. Take these questions and make them your own. Start by doing polls on social and then create a more robust survey using something like Google Forms. Each poll or survey you create gets you one step closer to knowing what your clients want to learn from you.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Secrets to Running a Highly Profitable Online Health Coaching Program

3 Secrets to Running a Highly Profitable Online Health Coaching Program

by | Aug 14, 2023

3 Secrets to Running a Highly Profitable Online Health Coaching Program

If you want to run a highly profitable online health coaching program, there are a few key components you need to have in place. 

After running many online programs over the last 10 years, we’ve learned a few key lessons, and we’re sharing 3 of the most important ones on this episode. 

Here’s what you’ll discover:

  • The 3 secrets to know before you run your program
  • How to create a system you can easily rinse and repeat
  • Why having a specific niche is important to the success of your online program
  • Common mistakes to avoid and what to do instead

Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.

When I was a health coach, I loved running online group programs because it allowed me to help more people at one time while working fewer hours. I also loved the energy and community of hosting a Facebook group for each cohort, and the participants loved it too because they felt connected and not so alone in their journey.  At the time, my kids were still pretty young, and I only had a few hours each week to see clients, so this format of coaching gave me a lot more schedule flexibility which was important. Whether you want to add another income stream, or you want to streamline your business more, this episode will be helpful.

Before we get started, I wanted to let you know that my pre-made, 6-month health coaching program called Coach with Confidence is on sale right now. Today, through August 16th, it’s 30% off with code: AUG2023.  You get all the content and resources you need to run a successful health coaching program – both with your 1-on-1 clients and as an online program. One of the biggest hurdles to launching a coaching program is having all the content and systems you need, so the Coach with Confidence program solves that for you, so you can start coaching and helping people now instead of months from now. This program comes with 12 comprehensive health and wellness topics that can be customized to fit almost any niche.  One of the things coaches love about it is that it’s available in Canva too, so it’s super quick and easy to customize. 

Check it out and take advantage of the savings if it’s a good fit for you.

3 Secrets to Running a Highly Profitable Online Health Coaching Program

Let’s dive into the first secret.

1. Your program must be SIMPLE:  This applies to your tech approach and your program content.  As you get started, you don’t want to get bogged down with the tech, so the simplest way to deliver and run an online group coaching program is through a Facebook group. This can be a great way to go for your first couple of rounds that you run it, so you can test things and then decide what features or bells and whistles you want to have for the next time.  For example, you can use Practice Better to run your programs, or you can use something like Kajabi if you want it to be more like an online course.  Sometimes the biggest obstacle to getting started is the tech, so ask yourself what is the simplest way to deliver your program and do that. Taking action is always better than worrying about it being perfect.

As far as being simple for your clients, you want the action steps to be simple and easy to implement and not overwhelm people with too many things to do.  Less is more with our clients!  Each session should include no more than two action items at a time. An overwhelmed client is a frustrated client, and a frustrated client is likely to quit (and not refer people to you). 

While it may seem very basic to us, we have to remember that we are further along in our journey than our ideal clients are.  When you know where they are in the process, it makes it easier to share information that is relevant to them.  You just don’t want to assume they are further along, because most of them will not be.  Sometimes we feel like more is better, but in most instances, that is not the case at all, and that should be a relief for you.   

Secret #2

Your program should be SYSTEMATIZED: It’s important to have a program that you can use over and over again to save time and help more people. You need structure – a system that makes clients feel at ease and know they are in good hands. This will actually have you feeling more at ease too. A great way to do this is to have a signature program that will work with any ideal client.

When you look at the topics your clients need to know, and you map it out in a logical way, you are creating a path – a system they can follow. You can use this system with your 1-on-1 clients too.  This goes back to knowing your niche, who you help and how you help them. If you help everyone and you don’t have a set area of specialty, having a system is going to be very challenging because you’ll be covering 100 different topics, but when you focus on a specific problem and solution, creating a core foundational program becomes so much easier.

There are 12 popular health and wellness topics included in my Coach with
Confidence program and it gives you a system you can easily rinse and repeat. 

3 Secrets to Running a Highly Profitable Online Health Coaching Program
Secret #3 – this one is critical too if you want to enroll more new clients.

Your program must be SPECIFIC: The more specific you are about who you help and how, the more compelling and irresistible your program will be, and the easier it will be to attract your ideal clients.  It will also be much easier to convey the results they can get, which is what they want to know. If you don’t know the answer to this right now, it’s okay. The more people you help, the more clarity you’ll get on who you enjoy helping the most. 

It’s important to understand that people are searching for a solution to their specific problem, so if you say you’re a health coach who helps people eat healthy and have more energy, that’s too vague and isn’t going to be compelling enough to fill your programs because people want a specific outcome or result.

But…If you say you help women who have Type 2 Diabetes lower and manage their blood sugar through a delicious whole foods diet, you are being very clear and specific. Your goal is not to be a coach for everyone, but to be the clear and obvious choice to a few hundred people who will flock to you because you have a specific plan for them.  Choosing a niche will be incredibly helpful with your marketing efforts, so when your ideal clients see your offer, they will be much more likely to enroll because it’s clear and obvious who it’s for and how it will help them.

This is a topic we cover in depth in our Wellness Business Accelerator program, and it’s one of the lessons that makes the biggest difference for the coaches who go through it because one they figure out who they want to help and how they help them, everything else becomes easier and more effective – and they start enrolling more clients.  We’ll be opening the doors to the Wellness Business Accelerator in October, and you can get on the VIP wait list to be notified as soon as enrollment opens.

Let’s RECAP.

The 3 secrets to running a highly profitable online coaching program are that it must be:

  1. Simple – for you as the coach to implement and run, AND simple for your clients to implement.
  2. Systematized – so you can run the same program over and over again.
  3. Specific – so you can attract your ideal clients who want the solution to the problem you help them solve.

If you want to run an online coaching program but you aren’t sure how to put all the pieces into place, check out my Coach with Confidence program that gives you everything you need – you can either use it for a 6-month coaching program or you can break it up into smaller programs such as two 3-month programs.  Use code: AUG23 to save 30% through August 16th 2023. 

Resources and Links mentioned on the show:

30% off Kathleen’s Coach with Confidence program
Use code: AUG2023 to save 30% through August 16, 2023

VIP waitlist for Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 10-Point Checklist for Your Website Homepage

BEST OF: 10-Point Checklist for Your Website Homepage

by | Aug 7, 2023

BEST OF: 10-Point Checklist for Your Website Homepage

Designing the home page for your website may feel a little confusing, but when you have a clear understanding of the purpose this page serves, you’ll find it’s probably a lot easier than you think. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.

In this episode we walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.

Here’s what you’ll discover:

  • The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep him/her on your website longer)
  • Our 10-point homepage checklist and how to apply it to your website for better results
  • Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

Today we’re bringing back a popular episode of the podcast that will walk you through our 10-point website homepage checklist. The good news is that you can design your website in phases; you don’t have to do it all at once. Since each page has its own unique purpose, it’s easy to start and stop one page at a time. Since your homepage will get the most visitors and it can also help you build your email list, that’s where we are starting.

Alright, let’s dive into our 10-point checklist.

#1: Navigation Bar

The navigation bar should be located at the top of your website homepage. At a minimum, it should include a tab for the about me page, paid programs/services and a contact me form.

#2: Search Icon

The search icon should also be located at the top of your website. It gives your website visitors the ability to search for keyword and topics within your side that interest them.

#3: Marketing Statement

Your marketing statement is a simple one sentence structure that shares who you help, how you help, and the outcome or transformation that you offer. It’s structured like this –

I help ______________ get ______________ result using ___________ method.

A great example from one of our Wellness Business Accelerator clients Karen Finn is:

Helping women lose weight and tackle menopausal symptoms with intermittent fasting and self-care strategies.

#4: Your Picture

It’s important to include your picture at the top of your website because as a personal brand you are truly selling yourself as much as you are selling the transformation that you offer. Your dream clients want to get to know you and by showing up at the top of your homepage you’ll start building a relationship and the know, like trust factor with them immediately.

#5: List Building Freebie

It’s important to add your list building freebie title near the top of your homepage as well. It should be visible on a desktop computer without needing to scroll down to find it, (which is called above the fold). You will capture the most emails from your website visitors in this location.

#6: Opt-In Box

The box for someone to add their email address should also be located above the fold. I recommend either just one box to capture their email address or two boxes, one for their first name and one for their email. The more boxes you add beyond that will discourage your website visitors from downloading your freebie.

#7: Direction/Guidance Buttons

Direction and/or guidance buttons should be located near the middle of your homepage. Think of these like shortcuts to the places on your site you most want to take your visitor. Just create three or four graphics and then hyperlink that graphic to the desired page or location.

#8: Testimonials

Since it’s likely that your website visitor will scan your homepage quickly it’s nice to include two or three brief testimonials from past clients.

#9: Latest Blogs

If you are someone that publishes a blog through your website it’s a good idea to add a summary of the last three blogs on your homepage. The idea is that when your website visitor scans the page a few of your recent blogs will capture their attention and then they’ll stick around to read them.

#10: Social Media Links

One of the easiest ways to get new social media followers is to include links from your website homepage to your main social media profile and business pages. We recommend that you link only to the social media platforms that you are active on. If you aren’t posting consistently don’t link to that platform.

Your website is your online home, and your homepage is the place where your website visitor can window shop the most important aspects of your site. In essence, you are building a mini customer journey just for your website homepage visitors.

Resources and Links mentioned on the show:

Download your free copy of Karen Pattock’s Home Page Checklist

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

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Let's Connect on Facebook:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

by | Jul 31, 2023

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

Wellness workshops are a fantastic way to attract, nurture, and convert your dream customers into paying clients. Today we’re covering 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.

In this episode you’ll discover:

  • Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
  • How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
  • The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

We often get asked what is the “BEST” way to get clients. As you’ve heard us say so many times on the podcast, there is never one single one ‘BEST’ way to do anything in your business. There are things to consider, such as your personality and style, what has been proven to work in the past, and does the method you’re considering sound interesting and fun for you?

This week on the podcast we’re bringing back a popular episode called: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

When Karen started out as a Health Coach, she was constantly trying to figure out which marketing actions would work the best for her. That’s when she discovered and tapped into the power of hosting monthly online workshops. This approach was the perfect combination of client attraction, nurturing, and program enrollment opportunity.

Over the course of 18 months her email list grew from 0-2,000 subscribers. It was evident that she was onto something, and she continued use this strategy for quite some time.

Before we dive into the 3 benefits, let’s first discuss exactly what we mean by a workshop. A high-value 60-minute workshop typically has 7 parts.

  1. Compelling and benefit rich title that will attract your ideal dream clients
  2. Strong introduction that confirms why the attendee showed up and lets them know they are in the right place
  3. 30-40 minutes of high-value teaching information
  4. Solid recap of what they learned to reaffirm that their time was well spent
  5. Transition from teaching to an offer (could be book a call or it could be join my program)
  6. Offer/pitch
  7. Q&A

Now that we are on the same page about what a workshop includes, let’s jump into the benefits to hosting monthly workshops.

1. Build know, like, trust factor

In any good plan you have to learn how to walk before you can run and the same is true for enrolling clients into your paid program. Before they will pull out their credit card to become a paying client you first need to attract them and build the know, like, trust factor with them.

The process of building the know, like, trust factor is another way of saying that you’re moving them along the customer journey with you so that your paid program feels like the next natural step in their journey.

Trust is one of the most important aspects of making the sale and workshops quickly speed up the process of helping someone get to know, like, and trust you.

When you commit to doing just one 60-minute workshop each month you’ll have a constant stream of brand-new people being added to your email list each month. Also, you’ll be inviting the people that are already on your email list to your workshop each month and when they join you month-after-month you’ll be building trust and rapport with them. Over time they will learn that you are a trusted resource and be more open to investing in their transformation by working with you through a paid program.

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment
2. Opportunity to make offers

The next benefit to hosting a wellness workshop each month is that it gives you an opportunity to make an offer.

Whether your call-to-action at the end of your workshop is to book a discovery call with you or to join your program, it’s the fact that you showed up and spent an hour with your attendees that earned you the right to make an offer.

Many health coaches struggle with selling their programs because they feel like they are either being salesy or pushy. The beauty of hosting a workshop is that neither of those are the case. Here’s why…

When someone registers and attends a workshop that you are hosting they are definitely looking for free information. The promise of a specific outcome or teaching moment outlined in your title is what grabs their attention and gets them to register. But here’s the thing, while you are delivering your workshop there is magic that’s happening with your audience. They are getting to know you, they are becoming invested in the topic you are teaching on, and most importantly they are beginning to see themselves in a different way based on the possibilities you’ve shared during the workshop. By the end of the workshop they want to know what’s next. They are interested in what support and working with you looks like. If you don’t take the time to share with them what their next step is, you are doing them a huge disservice.

A workshop is the perfect tool to build trust but also paint a picture for your attendee of what life for them looks like after enrolling in your paid programs. They are going to be eager to hear what options you have for them which means that you no longer should feel salesy or pushy by making an offer because your workshop attendees are anxious to hear what you have for them.

3. Consistency promotes word of mouth advertising

Consistency breeds momentum and when you show up monthly to host a wellness workshop you’ll find that people start recommending you which means that you’re getting ‘word of mouth’ advertising. This is the third benefit of doing monthly workshops.

Word of mouth advertising is the best kinds because it’s free and comes with a personal recommendation. There is no better type of advertising.

Since many wellness business owners only have a small budget for advertising, hosting workshops is a great way to get more people talking about and recommending you to their friends and family. The only cost to doing workshops is your time and energy which is often the tradeoff before you can allocate more of your marketing funds to paid advertising.

If you’re interested in learning more about Karen’s done-for-you workshops and the 12 topic options available, go to MyWellnessWorkshops.com.

Also, if you’re interested in getting access to a sample workshop to see what the materials and marketing assets actually look like before you invest in one, you can go to KarenPattock.com/workshopsample

Once you request access you’ll be able to check out a mini-version of one of my done-for-you wellness workshops and the marketing materials that are ready and waiting for you.

Resources and Links mentioned on the show:

Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!

Check out Karen’s library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!