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Crush Your Fear of Video: 5 Simple Strategies for Boosting Confidence

by Kathleen LeGrys | May 13, 2024

Crush Your Fear of Video: 5 Simple Strategies for Boosting Confidence

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even if it’s a recording.

Most people feel nervous on camera when they start out, so if this is how you’re feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips.

A few weeks ago, I posted a survey inside my Health Coach Biz Support Facebook group asking coaches if they weren’t doing video yet, what was their top reason. One of the top answers was Fear of Being on Video. This roadblock can stop you in your tracks when it comes to showing up in a way that really allows your audience to get to know you.

Here are 5 Simple Strategies for Boosting Your Confidence on Video

1. Get familiar with your tech options.

The first step in calming the nerves is knowing what tech to use, so you feel good about how you will look and sound. The great news is all your need is your smartphone, good sound and adequate lighting.

If you can record your videos near a window with lighting, that is usually best for more flattering/natural light. If you need more lighting, using a ring light is great. You can find a variety of ring lights on Amazon, starting at around $30. There are lights that can sit on your desk, and lights that come with an adjustable tripod stand if you plan to record in different places in your house, and you don’t want to have to use props to get the right height. The tripod stands also start at just $30.

As far as sound, if you’re recording video indoors with your phone fairly close to you (within a few feet) a separate mic isn’t necessary. If you want better quality audio and/or you plan to record further away from your phone or outside, having a wireless mic is important. You can also find wireless microphones on Amazon, starting at $25. I rarely use a separate microphone when recording video on my smart phone, so you can do without this for a while as you get started – as long as you’re recording within a few feet of your phone, so the audio quality is good.

2. Start small with short videos.

How great is it that short-form video is so popular right now? This means you can record 30-60 second videos and not worry that you have to be on camera for a long time. Feeling like you have to record a 5–10-minute video can feel overwhelming when you’re starting out, so by recording shorter videos, you’ll be done before you know it, and you can do more of them if you want because they aren’t as time consuming. Just write out a few bullet points about what you want to cover and hit the record button.

3. Use B-roll.

This is another great way to ease into doing video and build your confidence. B-roll is video of you doing something, but you aren’t talking. It could be you working at your desk or laptop, going for a walk, making coffee or tea, meal prepping, grocery shopping – almost anything really. It’s stock footage you take, and you add music or voice over and text to convey your message. These videos can be as short as 10 seconds. The benefit of this is you’re showing up on video, but it’s not as intimidating because you don’t also have to memorize what you’re going to say.

4. Practice.

This probably sounds obvious, but practice is the #1 thing that’s going to help you get better, and really help you feel more confident. You will likely not be amazing on video when you start out, and that’s okay because no one is. I was horrible at video when I started a few years ago and now it’s easy and I feel confident about it – it took a while to get there, and practice is just part of the process for anything we want to improve.

My best tip for recording video is to be sure to look at the camera and not the screen, and imagine you are talking to your best friend when you’re recording. You are only talking to that one person to convey what you want to say. Oh, and be sure to smile because that makes you feel relatable and look relaxed.

5. Build confidence with recorded video and the next step is live video

This is about baby steps, building your skills and your confidence. Recorded video is easiest because you can re-record and/or edit where needed. Live video can feel more challenging, but it’s also what helps you come across as very genuine when people get to interact with you in real time so it’s worth conquering your fear by practicing.

A great way to practice live video is to start by going live in a Facebook group you create just for that purpose, so you can see how things work and get a feel for the process. You can set up a group that you use for practice only, and then you’ll be ready to go live in your other groups or on your page or anywhere you want. You can do this on Instagram too by selecting “private” as the option for the audience you want to see your livestream.

The goal is to get as much practice as you can, so the more often you can get in front of the camera the better.

Karen has a great free resource to help make this even easier for you and it’s her “Livestream Video Checklist.” You can download this step-by-step PDF, that shares the 8 steps you need in place when you’re planning to go live, you’ll know what to include in your video, and how to promote it to get people to show up live.

BONUS TIP

How to outline your videos to maximize watch time:

You want to grab people’s attention right away, so they stick around to watch the whole video. A common mistake we see being made is starting the video by saying who you are and what you do, or starting with a greeting and thanking people for watching, rather than kicking it off by getting right into the information. Using a hook right from the start helps reel people in. So, instead of starting with who you are, say “One of the biggest mistakes I see people make when they want to _________ is _______________. That rarely works because ___________Here’s what you want to do instead ___________.” So, get into the heart of the info and if you want at the end, you can say who you are and who you help.

A simple 3-part outline for an effective video can be as follows:

Your hook to grab attention and let people know the topic you’re covering
Share the tip, insight, common mistake or other info
Call to action – what should they do next – like, comment, listen to your podcast, read blog post, sign up for your free resource, join your program, etc.

Based on what we covered today, what is one step you can take with video? Whether you are brand new at it, or you’re ready to go to the next level, decide what you’re going to work on, put it on your calendar and commit to doing it. Before you know it, you’ll feel more at ease and more confident.

We can’t wait to hear how it goes!

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4 Types of Social Media Content That Converts with Alicia Streger

by Kathleen LeGrys | Apr 29, 2024

4 Types of Social Media Content That Converts with Alicia Steger

If you’re wondering what type of content works best on social media right now when it comes to engagement and conversions, you’re not alone. Social media can feel like a constantly shifting landscape, right?

We’re here to help!

This week on The Wellness Business Podcast, we have our friend @Alicia Streger, on the show to break this all down for us. She’s an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic to help make your posting content as engaging as possible.

In this episode, Alicia shares:

The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients
What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection
The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)

Tune in to discover the 4 types of social media content you should include in your strategy!

Resources and Links mentioned on the show:

Monthly content for social media, newsletters and more

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The Wellness Business Accelerator Program

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The Formula for Getting New Clients Consistently in 2024

by Kathleen LeGrys | Apr 22, 2024

The Formula for Getting New Clients Consistently in 2024

Marketing platforms have come and gone, launching strategies have changed, and social media continues to evolve and change.

So, what should you be focusing on when it comes to marketing your health coaching business?

We believe that there are fundamental commonalities between all successful online businesses that need to be considered when starting and building your wellness business in 2024. That’s why we want to share this formula with you.

This comes back to the system and processes we teach in our signature program The Wellness Business Accelerator. We know our system works because it’s worked for so many coaches before you. When they work through our lessons and implement what we teach they start getting clients consistently and filling their programs.

There are 4 main components to our business growth formula.

Identify
Attract
Convert
Repeat

Let’s discuss each one of them individually. We’ll explain why each component is important and share the stories of coaches, just like you, that took action with our system and completely transformed their business.

Before we dive into the details, we want to let you know that the doors to our signature program, The Wellness Business Accelerator, are open now through Thursday, April 25th. In this program, you’ll discover a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days. Click the link learn more and see all that is included. We would love to welcome you as one of our newest students!

Let’s dive into the first step:

#1 – Identify

IDENTIFY is the first step in our 4 part process because it’s all about identifying your marketable ideal client. A marketable ideal client is someone that knows they have a problem, is in the process of seeking a solution, and has money they can invest in that solution.

The reason this is important is because if your ideal client is missing any of those three attributes you’ll struggle to get clients. You have to have a crystal clear marketing message that speaks clearly to the problem and symptoms your dream clients are trying to find a solution to.

For example, when we worked with Courtney inside our program she got these results:

The Formula for Getting New Clients Consistently in 2024

Using our unique process to dial in on and identify her ideal customer was a game-changer for Courtney. Once she applied what we teach it was clear to her dream clients what she had to offer and how it would help them reach their goals. We’ve worked with many clients just like Courtney that have been close to giving up so many times on their business. Maybe you can relate to her experience of struggling for years before finally having the right coaches like us and the right formula to dial in on her marketable ideal client which finally had sales rolling in.

Another similar story in this category is our student Sherly. Here’s what she had to say about working with us inside the Wellness Business Accelerator program.

The Formula for Getting New Clients Consistently in 2024

In Sherly’s own words, she took the initiative to change her niche and then work through our system one module at a time. When she implemented what we teach using our proven signature program she not only enrolled 5 new clients into her diabetes program so believes the WBA is the best investment she’s ever made.

We don’t take those words lightly because we know how frustrating it can be when you’re working so hard day after day but the clients aren’t enrolling in your program. Here’s what we know for sure. It isn’t about working harder. It’s about working smarter and following a step-by-step system that has been designed specifically for those building wellness businesses.

Now let’s discuss step #2 which is ATTRACT.

Once you’re clear on who your marketable ideal client is, now it’s time to decide how you are going to attract those people particularly when you are launching your program.

Creating a launch plan ahead of time makes all the difference in whether you have a successful launch or one where you hear crickets and walk away feeling defeated. In the Wellness Business Accelerator program, we teach you the exact steps necessary to execute a prelaunch runway that will not only get your followers and subscribers excited about your program before opening your doors, but will increase your overall number of sales during your open cart period.

That’s exactly what happened for our client Ann-Marijke. Here’s what she had to say about her launch when she implemented a prelaunch runway.

The Formula for Getting New Clients Consistently in 2024

Those are amazing results, right? A successful launch starts with what you do 30-45 days before the doors open and when you follow the step-by-step prelaunch runway system we teach in the Wellness Business Accelerator program you’ll experience increased sales just like Anne-Marijke.

Step #3 is CONVERT

Convert simply refers to anytime you guide a new email subscriber or social media follower to take action with you in incremental steps that eventually leads to that person becoming a paying client.

A couple of the biggest challenges that we know many health coaches face is that they aren’t making offers often enough and they aren’t exactly sure how to make sales without feeling salesy.

We get it, none of us want to feel salesy but when you have a program that you believe in and you know it gets results you have to build up the confidence to invite people to join you. For instance, we believe 100% in the power of our Wellness Business Accelerator program to change the trajectory of your business to one that is profitable and scalable. We have testimonial after testimonial from past clients sharing their personal stories of struggle to triumph using our unique system and coaching support. We know it worked for them and will work for you too if you follow what we teach.

A great example of this is one of our past clients, Brooklyn. Here’s what she had to say…

The Formula for Getting New Clients Consistently in 2024

We don’t know about you but an extra $1,700 in one weekend sounds pretty sweet to us. When we worked with Brooklyn she implemented our strategies to put her offer out there and it converted like gangbusters. This wasn’t magic or a flash in the pan strategy. Instead, it was something that Brooklyn could repeat over and over to get her subscribers and followers to invest in her paid program any time she wanted. Sometimes it’s just a matter of following a proven system that asks your dream clients to work with you that makes all the difference.

Our client Shonda had similar results. Here’s what she had to say.

The Formula for Getting New Clients Consistently in 2024

These ladies are no different than you. The only thing that they’ve done that you haven’t is to enroll in The Wellness Business Accelerator program and follow our step-by-step roadmap for converting more clients.

Step # is REPEAT

This might be our favorite step because it’s the one that does all of the heavy lifting for you again and again while you reap all of the rewards in the months and years to come.

The first time you set something up, or run a launch for the first time, it’s always the hardest. It’s the time when you’ll create the most content, will feel the most out of your comfort zone, and will need to overcome limiting beliefs. However, once you have gone through the process following our step-by-step system, you be able to repeat it over and over again without anything more than a few minor tweaks to your content.

A great example of this is our student Gianna. Here’s what she had to say…

The Formula for Getting New Clients Consistently in 2024

Ahhh… we love to hear this because so many of our students come to us trying to do all the things, blinded by shiny object syndrome and never feeling like they accomplish what they start out to do that results in paying clients. Inside the Wellness Business Accelerator program, we love to keep things simple so you can get organized and set up your systems. Just like Gianna you’ll be able to flush out so much of the unnecessary nonsense leading you to a more streamlined business that gets results and makes sales.

Recap

We’ve shared a lot of information with you today about the business growth formula we believe in and teach our clients. We’ve built the foundation of our Wellness Business Accelerator program around this formula and are excited to share it with you. We use it in our own businesses and teach what we know works for our clients. The doors to the Wellness Business Accelerator are open right now and you are invited to join us through this Thursday, April 25th.

If any one of these coaches’ stories resonated with you today, our doors will be open through the end of the day on Thursday, April 25th and we would love to welcome you as our newest WBA student. Click the link above to get all the details and see how we can help you transform your business.

Resources and Links mentioned on the show:

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Karen’s done-for-you Workshops

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How to Decide if an Evergreen Workshop is Right for You

by Kathleen LeGrys | Apr 8, 2024

How to Decide if an Evergreen Workshop is Right for You

A highly effective strategy for enrolling clients in your coaching programs is to offer online workshops (webinars). Once you have a workshop in place that works well, you may decide to offer it as an evergreen (pre-recorded) option, so people can sign up for it and watch it any time.

Choosing to provide an evergreen workshop sounds like an amazing ‘set it & forget it’ marketing strategy but there are a few things you need to consider before making this decision.

First, you need to know what your goals are for this strategy. It’s always good to be intentional with your decisions when it comes to marketing your coaching business.

Is your goal based on marketing convenience, (as it you’re loving the ‘set it and forget it’ model), list building, or for revenue generation (or both)?

Once you know your goal, it’ll be easier to decide which style of evergreen options you should embrace. There are two types – Using a professional software like EasyWebinar or a DIY model using an online storage option like Dropbox. EasyWebinar is not the only option. There are many to choose from but for the sake of example, we’ll be referring to EasyWebinar.

When you choose a software like EasyWebinar, there are many moving parts but it does have its benefits. This software is designed to make it appear as if the workshop is live, (even though it’s pre-recorded), which means that you’ll ultimately end up with more clients joining your coaching program. The live appearance using this software will lead to higher conversions. That said, this software is a lot of work to set up. Let’s break it down.

Appears as if it’s live – your attendees will need to choose a date/time and register for that specific event.
Great list builder
The software requires you to have multiple email sequences in place. One that goes out before the workshop encouraging them to show up live, reminding them of the amazing benefits of attending the call. It also requires a “we’re live” email as one more reminder and lastly a couple of follow up email sequences based on whether or not they attended live or didn’t show up at all.
The software monitors if someone showed up and the length of time they stayed which is super helpful when it comes to analyzing the conversion rate.
Software is pricey – $80/month (EasyWebinar)

This is a much more professional option and will definitely convert at a higher rate. Meaning that whatever you offer at the end of your workshop will have more clients enrolling than if you choose to do the DIY option that we’ll discuss next.

Next up, is what we like to call a DIY Evergreen Option. It’s much easier to design and can be set up really quickly compared to the other option we discussed. Let’s go over how this would work.

The DIY option would be set up as an on-demand option. Meaning the future attendee would opt-in for the replay link and it would be sent to them immediately in an email. No need to choose a date or time.
This option is also a great list builder
The emails required would include a delivery email with the recording link and then a follow up email sales sequence that would promote your program for 5-7 days.
No software expense – only online storage like Dropbox or Google Drive

This option is a tradeoff. It’s easier to set up but won’t convert nearly as well as the other option that appears live. But this is a great place to start if you’re just getting started since it has a low barrier to entry and can be set up more quickly.

Here’s what you need to know before choosing either one of these options.

Before going evergreen you should deliver the workshop a few times live to get a high-quality recording that has been proven to convert attendees into paying clients. This is a really important piece of the puzzle. We know that many coaches want to go straight to the recording option so they don’t have to feel out of their comfort zone by doing a live workshop but showing up live will improve your presentation skills and ultimately give you a better recording for your evergreen model.

There you have it. Two different options to set up an evergreen workshop in your health coaching business.

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How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

by Kathleen LeGrys | Mar 11, 2024

How to Improve Email Delivery Rates with a 4-Week Re-engagement Campaign

If you’ve been building your email list for a while, you may have noticed that as your email list grows, your open and click-through rates go down. This is normal because some people are only looking for free information and maybe they got what they needed out of your initial free offer. That’s okay! A certain percentage of those people will remain at the top of your funnel and never invest in your offers. The remaining people on your list may need additional incentive to open your emails, so using a re-engagement campaign can be very effective for getting your subscribers interested in your content again.

When you use this strategy, you can re-engage the people who are already on your list, build your email deliverability credibility with the different email platforms, and possibly get your subscribers excited about your offers all over again.

In this episode, we’re diving into how you can use an email re-engagement campaign in your business.

How email delivery works and how to train your subscribers to click links to improve open rates

There is a fine line between giving enough information in your emails to make them valuable and interesting to your subscribers vs. giving it all away so there is no need for them to click the link, (the link being whatever call to action you are sharing with them in that particular email).

That means that you need to be strategic when deciding what to include in your email. Over time, your subscribers will become familiar with your style and be conditioned, or trained, to click the link to learn more. That’s you overall goal. When they love your content, they’ll always be curious to see what’s included in your most recent email.

Each time someone opens your email and clicks the link inside, it’s sending information out into the internet that says your content is desirable and interesting. That establishes credibility for you with the email delivery services and that’s a good thing.

What a re-engagement campaign is and how it works

A re-engagement campaign is a series of emails delivered over a number of days, or weeks, with the express purpose of getting your subscribers to engage, (specifically clicking a link). You’re ultimately training them that your content is valuable and clicking a link is beneficial to them.

When Karen did this for her list, she drafted 4 emails that were sent over the course of a month on 4 consecutive Saturdays. Each email was broken down into a specific category or topic and each email included four free pieces of free content.

Her email categories were:

Client Attraction
Client Conversion
Revenue Generation
Business Setup

She also sent one announcement email before the re-engagement campaign letting her list know what was coming and when to keep an eye out for it. The announcement email was designed to build excitement and enticement for what was coming.

How to Improve Email Delivery Rates with a 4-Week  Re-engagement Campaign

Putting the pieces into place:

Choose content for each week (4 weeks in total)
- Feel free to use pdfs, checklists, resource lists, livestreams, blogs, podcast episodes, etc. Basically, any content that can be accessed by a single click. I included 4 resources in each email that included previous livestream trainings, workbooks, guides, checklists, etc.
Write delivery emails
- The emails are pretty basic as the main goal is to spotlight the content and links that you’re sharing. Draft a brief introduction of that week’s topic and then list the resources that you’re sharing with the appropriate clickable links.

Tease what’s coming the following week
- As you wrap up each email be sure to share what they can expect the following week. In essence, you’re teasing what is coming next as a way of piquing their interest and getting them excited for the following week.
CTA (call to action) in each email
- The call to action for each email is to instruct them to click a link, or multiple links, to gain access to the information you’re sharing.

Review analytics, (specifically click through rate vs. open rate)

Tracking your data is the only way to know if something is working. Our recommendation is to establish a baseline by documenting the click through rates and for the most recent 4 emails that you sent prior to the campaign. Prior to the IOS14 update we also tracked open rates but the reliability of that information within your email management system is not accurate so now we rely strictly on click through rates as our main metric.

Back in 2021, when Apple released its Apple Mail Privacy Protection, it made it impossible to get accurate open rates. Basically, Apple Mail now ‘pre-fetches’ content in emails, which downloads whether the email is opened or not. This means everyone using Apple software will show a 100% open rate, even if they don’t open the email! So, this means your reporting will show a higher number of opens that are actually happening that’s why a click through rate is our metric of choice.

As you send the re-engagement emails, document the click through rates for each of the five campaign emails.

Next, analyze the data. To confirm that you have re-engaged your audience be sure to track the 5 emails that you sent after the campaign ends. Meaning you document the click through rates for each email.

We did some research on industry standards and in an article from Smart Insights they report that an average click through rate across all industries is 1.4%.

In the health and wellness space the average click through rate is 1%.

In an article posted 1.23.24 by Dripify.com they reported that the average click through rate across all industries is 2.3% with Campaign Source being their resource.

As you can tell, there is a range even within what the experts are reporting so it’s always a great idea to track your own data.

So, now it’s time to look at your results. Has there been an improvement? Have you seen an uptick in click through rates?

Once you run this campaign the first time you will be able to rinse & repeat it very easily with minor tweaks. Our recommendation is to run a re-engagement campaign two times per year.

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