Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Getting Your Brand Message Right on Your Website

Next to your social media profiles, your website is one of the first things your ideal clients will see, so getting your brand messaging right is critical.

You only have a few short seconds to grab people’s attention and have them determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step with you.

We decided to bring back this popular episode so you can make sure your website brand message is attracting your ideal clients rather than turning them away.

In this episode, you'll learn:

  • Why it is so important to have the right brand message on your website
  • The 2 main problems in brand messaging that we found in 95% of the websites we audited
  • A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.

Tune in so you can learn what changes you may want to make.

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Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

If you want to build excitement for your coaching program while you also get feedback and testimonials for the next time you launch it, testing it with a beta launch is a great way to go. 

A beta program allows you to see if your offer and program resonates with your audience, and you get to test the program content, the delivery method and also the results people are getting. You will use the feedback you receive to make your program even better for next time.

In this episode you’ll discover:

  • Ten specific steps to beta test your first program
  • The magic number of beta testers to have in your group
  • What metrics to measure for success
  • How to get specific feedback from participants
  • Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

Best of: How to Launch a Beta Program (Part 1)

If you’ve been thinking about launching a beta program as a test group to get feedback and testimonials (and validate your idea), you’ll love this step-by-step episode where we walk you through everything you need to know about launching a beta program.

This is part one of a twopart series so it’s chock full of actionable tips and ideas.

In this episode you’ll discover:

  • The benefits of beta testing your programs
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

If you’re still wondering if choosing a niche is important, this episode will give you the answer.

Our guest, Mark Mohammadpour, shares the power of niching down and how it led him to a 5-figure corporate wellness contract where he gets to work with his ideal clients and grow a business he loves.

We have known Mark for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.

During this interview, Mark shares how he:

  • Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way)
  • Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed
  • Has been invited to speak at local and national events
  • Has adapted his business due to the pandemic, while people shifted to working at home
  • Tapped into his existing network of people to help grow his business
  • Overcame some mindset shifts about pricing his programs (spoiler alert: He has increased his rates from 3 to 5 figures)

As you’ll hear, when Mark nailed his niche, his business skyrocketed.

If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!

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Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren't More of Your Social Media Followers Converting to Paying Clients

If you are wondering why more of your social media followers converting to paying clients, you are not alone. This is a very common question as you start out as health coach and try to figure out how to show up in an authentic way that also results in people signing up to work with you.

In this episode we're covering 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

  • How your ideal customer changed during 2020 into a ‘Now Customer' and how you should update your marketing to reach them
  • 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
  • The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you want to turn more of your followers into clients, be sure to tune in to this episode and also scroll down to register for our upcoming free training for health coaches.

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3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

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