How To Align Your Program Sales Message For More Revenue

How To Align Your Program Sales Message For More Revenue

How to Align Your Program Sales Message For More Revenue

If you’ve ever launched a program, but the results weren’t as good as you had hoped, it could be that your sales message was not aligned with what you were offering.  If you’d like to know how to craft your marketing message generate more revenue, you’re going to love this episode.

We’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

  • How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
  • The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
  • How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Navigate the Changes on Instagram  with Jasmine Star

How to Navigate the Changes on Instagram with Jasmine Star

How to Navigate the Changes on Instagram with Jasmine Star

On this episode, you’ll learn how to navigate the changes that are coming to Instagram. If you’ve heard the news about ‘likes’ going away, don’t panic. As you’ll hear in this episode, our special guest, Jasmine Star, explains how these changes are actually going to be a good thing and how you can easily transition into these changes.

In this episode, Jasmine shares:

  • How to set yourself apart on Instagram and connect with people in a real and impactful way
  • What to do with the upcoming Instagram change
  • The difference between a ‘popular’ vs. a ‘profitable’ Instagram account
  • How to actually get your posts seen in your followers’ feeds
  • The secret behind tracking how many leads are actually coming from Instagram so you can tell if your strategy is paying off
  • How to reach new followers without being creepy

Jasmine is one of our top go-to experts when it comes to all things Instagram, so if you’ve ever had a question about the changes on Instagram or how to use Instagram as an effective marketing strategy, you’ll want to tune in.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How To Increase Email Deliverability

How To Increase Email Deliverability

How to Increase Email Deliverability

Email is still one of the most effective ways to market your business but how do you increase the number of emails that show up in your subscriber’s inbox? 

In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it!

In this episode, we’re sharing:

  • 7 tips for increasing your email deliverability so your subscribers are actually seeing your emails
  • How we solved a major email deliverability issue with a challenge we recently ran (you’ll want to know how to avoid this pitfall!)
  • How to properly use links, text, and images in your emails
  • How to master your emails subject lines to avoid spam-triggered words

We want you to succeed in your email marketing because this is the best marketing tool out there. Go ahead and hit play so you can learn how to increase your email deliverability!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

How to Come Up with an Irresistible Topic for Your Coaching Program or Course with Amy Porterfield

If you want to know how to come up with an irresistible topic for your coaching program, this is must-listen episode.

We’re honored to have Amy Porterfield as our guest to share her expertise with us about this. Karen and I have been following Amy for years, have taken some of her courses and have met her at live events, so it’s an honor to have her on the show.

In this episode, Amy walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic.

  • Strategy #1: “No Judgement Inspiration”
  • Strategy #2: The “Magic Wand” Question
  • Strategy #3: The Crowd Sourcing Experiment
  • Strategy #4: Examine Your Own Transformation
  • Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Amy shares a ton of great examples and insights, so you ‘re going to come away feeling inspired and ready to take action to come up with the perfect coaching program topic.

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

How to Run Lower-Cost, High-Converting Facebook Ads Using Video Views – With Zach Spuckler

If you’d like to know how you can run lower-cost, high-converting Facebook ads, using your video view audience (people who have watched videos on your Facebook page) is one fantastic way to do it! This a strategy most people aren’t aware of, and our guest is walking us through it, step by step, so you can do it too.   

We are lucky to have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using this very efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your Facebook ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a fantastic way to do that.

You’ll get the inside scoop on:

  • The importance of video views on your Facebook page and why this benefits your cost and results of your ads
  • Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
  • The typical cost with video view ads (you’ll be amazed!)
  • The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
  • Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Karen was kind enough to do a video walk through for you on how to set up your audiences inside your Facebook ads dashboard.

How to Set UP a Facebook Custom Audience and Look-alike Audience Demonstration.

Oh, and be sure to grab Zach’s 5-Step Facebook Setup Audit in the resource links below.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Generate over $10,000 with a 30-Day Online Program – Part 2

How to Generate over $10,000 with a 30-Day Online Program – Part 2

How to Generate over $10,000 with a 30-Day Online Program – Part 2

If you want to know exactly how a nutritionist generated over $10,000 with her first 30-day online program, you’re going to want to listen to this episode.

Be sure to listen to last week’s episode (#112) where she shares what she did to get over 100 people enrolled in her first program, and then 250 the second time she launched.

In this episode, we’re diving into the nitty gritty to learn exactly what Paola included in her program, plus what type of support she provided and how she ran her program from a tech standpoint.

After listening, you’ll know:

  • How to implement the tech side of launching an online program to keep things simple so you can focus on your clients and the benefit your program provides
  • What Paola learned from her first launch and what she did differently the second time around (which generated $25,000!)
  • How to get testimonials for your online program so it stands out amongst your competition
  • How to transition from an introductory program to a next-level program
  • How to manage your time in your program so you’re not having to worry about it 24/7

Hit play (and be sure to SUBSCRIBE) so you can learn how Paola created and launched her program and earned over $10,000 during the first launch!

Plus, if you want to simplify your online program creation even more, check out the program Paoloa used. This is my  30-Day Fit and Healthy Jump Start done-for-you program and you’ll get get 20% OFF until August 31st with the coupon code: PODCAST113

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest