Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

If you are trying to decide if you should launch a membership program or a course for your health coaching business, this episode is for you.

Back in February of this year, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program. This gives us unique insights to share because we have used both models.

We’ve received quite a few questions about why made the change, so we decided to share our process for making this decision. There is no right or wrong way to run your business, but after running our membership for over 2 years, pivoting to a course model made more sense for a few reasons. 

In this episode, you’ll discover:

  • Why we decided to change our monthly membership to a 12-week course
  • The trends we were seeing from our members that got our attention and started us on the path to making this decision
  • 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students

If you’ve wondered why we made this recent pivot from a membership to a course or you are trying to decide what’s right for you, tune in to get a behind-the-scenes look.

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How Carey’s Membership Program Generates Consistent Monthly Recurring Revenue

How Carey’s Membership Program Generates Consistent Monthly Recurring Revenue

Show Notes

In this episode, Karen and Kathleen welcome Carey Adam of Running Moms to discuss how she uses a membership site in her business. Carey’s monthly membership program consistently generates recurring income for her each month, and she loves this business model.

You’ll learn how Carey started her membership program from the ground up, get insights about how to organize this type of program and hear Carey’s advice for getting started.

You don’t have to create your membership content from scratch. For instance, Carey uses Kathleen’s Done-For-You Coaching Programs to help guide her own programs and content! Don’t let the technology aspect of running a monthly membership scare you away – it can be launched with very simple tools.

People love the community aspect of membership groups, and current members help to build that community further.  Stay present and on your client’s minds with consistent communication and content, while also letting the friendships in the community do some of the work for you!

Resources and Links mentioned on the show:

Check out Carey’s Running Moms Facebook Page for more about her! And while you’re there, stop by The Wellness Business Podcast Facebook Page too! 

Kathleen’s done-for-you coaching programs

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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