Running Your Business as an Introvert or Extrovert

Running Your Business as an Introvert or Extrovert

Running Your Business as Introvert or Extrovert

It always amazes me how many health coaches say they are introverts, but I know there are also plenty of extroverted wellness business owners.  Whether you’re an introvert or an extrovert, you can build a successful health coaching business. The good news is that there are many ways to run and grow your business and you can use your strengths, preferences and personality traits to do just that.

It’s important to determine where your tendencies lie, what you’re good at, and work from there. Focus your time and attention on the things that you’re good at and that bring you joy. If you’re an introvert you’ll need blocks of time for solitude and recharging so be sure to build those into your schedule. Knowing the types of situations and environments that fuel your energy or drain it, can be incredibly helpful to be aware of, so you can spend more of your time and focus on the things that make you feel your best.

If you’re an introvert, that doesn’t mean that you shouldn’t push yourself to have extroverted moments to further your business growth. Things like doing live video, hosting a wellness workshop, or leading a wellness challenge are necessary components to owning your own coaching business. Just because something takes you outside of homeostasis it’s okay, it’s important that you forgo your comfort zone temporarily to promote your business. The key is having built in recovery time immediately following one of those events to recharge.

On the other hand, if you’re an extrovert you may spend the majority of your time looking for group interactions to soak in all the energy that you can. Your tendency may be to avoid moments of solitude and quiet because you need the high-vibe environment of lots of people to feel satisfied. The challenge with this scenario is that you are often putting off the projects and tasks that need to be completed to make your business a success.

In this scenario it is extremely important to block off time in your calendar to do the work. You can train yourself over time to systematically get things done but more than likely for you it’ll take many small blocks of time with group or family interaction in between to get your energy rebooted.

Based on our experience after working with thousands of health coaches we’ve observed that…

  • Introverts are often more comfortable teaching group coaching programs rather than taking on one-on-one clients.
  • Extroverts tend to thrive either in a one-on-one coaching or group coaching. They enjoy both.
  • Introverts prefer to hide behind their computer and be continuously checking tasks off their list as a way to avoid showing up in a leadership way in a video, challenge, or workshop.
  • Extroverts love the spotlight and lean into live video, running a challenge, or hosting a workshop but find it difficult to complete all the tasks necessary to bring these to life because they are distracted by social engagement.
  • Introverts and extroverts alike are excellent coaches in their own way and tend to attract the clients that either need the calming nature of an introverted coach or high-energy support from an extroverted coach.

The key takeaway here is that you can be successful no matter what your personality type. Acknowledging and understanding your tendencies is the most important step to building the time blocks into your calendar that suit you best for productivity and rejuvenation. Be intentional with your time and challenge yourself to do the things that take you outside of your comfort zone.

Upon deeper reflection you may find that you are somewhere in the middle. You aren’t 100% introverted or extroverted and that’s a great place to be. You can focus on the strengths of each personality type and design your business perfectly for you.

If you’re an introvert and want to learn more, back on episode 61, we covered: Building a Thriving Wellness Business When You’re an Introvert. In that episode, we did a deep dive into being an introverted business owner (because Karen Pattock and I are both introverts). We also include a link in that episode to an online quiz that will help you figure out which type of personality type you are as well as a list of 8 ideas for how to run your biz as an introvert when you’re starting out.

Tune in to find out how to use your strengths to your advantage and where you may want to stretch out of your comfort zone a bit as a business owner.

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How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.

If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.

Here’s what you’ll discover on this episode:

  • The 3 questions we ask ourselves before investing in a paid business tool or service
  • Examples of free vs paid options for your business
  • A mistake some coaches make that actually keeps them stuck in a loop of working too hard and not making enough money

We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

When it comes to free versions of resources for your business, there are plenty including MailerLite for your email management, Canva for creating beautiful graphics, PDF guides and presentations, pexels.com and pixabay.com for stock photos, DIY websites and more.  These are all great to get you started since you probably want to operate your business as inexpensively as possible. We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

Here’s how we like to make decisions when it comes to expenses.  First of all, it often comes down to a mindset shift about what investing in something will mean for you, your business and your clients.

For example, here are 3 questions to ask yourself:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

The answer doesn’t have to be yes to all 3, and you get to decide what expenses make the most sense right now. 

Let’s look at a couple of examples for health coaches who may be trying to decide on free vs paid resources.

Maybe you want to provide meal plans or recipes for your clients, or you want to have recipe guides as free resources to grow your email list, but you don’t have the time or desire to create them from scratch.  For $30 a month, you can use something like Meal Garden and that will allow you to provide recipes quickly and easily which will free up your time to do other things in your business.  Going back to the 3 questions, will it save you time, help you do something more efficiently, allow you to get started sooner and/or help you generate more revenue, the answer is likely yes.  We are affiliates for Meal Garden because we think it’s a great resource, but you can check out other options out there. We have found Meal Garden to be one of the most budget-friendly menu planning sites around for health coaches, so we recommend you check it out. 

Perhaps you’re at the point in your coaching business where you want to run an online group program, but you know you’ll need to invest in a platform to host it. The first time you run an online program, you can usually do it with a FB group and emails, but if you want more of an all-in-one solution, you may be considering something like Practice Better or Kajabi.  If you compare the two, Practice Better is definitely less expensive and it’s geared for wellness business owners, so that could help you save some money.  There are other options out there too, but regardless of what you choose, it will be an investment that can allow you to generate more revenue and leverage your time more because you can help a group of people at one time.  We are also affiliates for Practice Better too, and we love their platform because it gives you everything you need to run your practice all in one place, and it’s also very budget friendly.  Their free version is good for up to 3 clients, so you can test it out before you decide if it’s what you want.  If you absolutely have no money yet for an online platform, bootstrap things until you do and keep it to using a FB group and emails.  After you run that first or second round, you will likely know if using a paid platform is in your budget.

As a third example, at some point, you’ll likely have to decide if you should outsource certain tasks in your business.  If you’re doing everything yourself, you’re not paying for it per se, but you do have to consider how those tasks could be pulling you away from getting clients, so it could actually be costing you something.  Whether it’s posting content to your blogs, entering your email content each week, creating graphics for social media, editing your own podcast episode or creating PDF guides, there is so much that can be delegated or outsourced to free up your time to do the things that only you can do such as getting in front of your audience and coaching clients. We did an entire episode about outsourcing, and we’ll link to it in the show notes – it was episode 29 on the Secrets to Outsourcing on a Budget.   

There will come a time when you have to look at your business as an actual business, and part of that is understanding you will have expenses. You can choose the option that is the best option for you right now, knowing you can upgrade or change later.

Here are the 3 questions again to help you decide:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

Is there something you’re considering outsourcing or upgrading to a paid version? 

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The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member and an Actual Lead

You are probably all too aware that not every follower you have on social media is an actual lead or even a prospective dream client.

But when you show up on social media as if you are only speaking to your actual dream clients, you’ll strengthen your relationship with the right people and repel all the rest, and that’s exactly what you want to do, so you stand out. 

Today’s episode will help you identify the key differences of an audience member and a lead, and how to grab the attention of the right people who may eventually want to become a client or join one of your courses or online programs. 

In this episode you’ll discover:

  • The main differences between an audience member vs. a lead and which one has the most potential to fill your programs with paying clients
  • 4 ways to transform your social media followers into leads and paying clients without wasting your time on the people that won’t ever invest in your program
  • How a customer journey works in your business and why having one running behind the scenes that nurtures your email list subscribers is the automation you’ve been looking for to make more sales

Tune in to find out what you can easily implement to start turning more followers into leads and paying clients. 

Let’s start with the definition of an audience member. Think of this person as someone that is following you on social media, (Facebook, Instagram, YouTube), but has not yet moved ahead in the customer journey to become an email subscriber.

An audience member follows you on social media, likes your content, occasionally interacts with you in DM’s, has not shown any interest in working with you, and more than likely does not have the money to invest in your paid program. They love free content, can be critical and judgmental, and is often louder than your ideal client followers.

On the other hand, an actual lead is someone that has taken the step to become a registered subscriber on your email list, they look forward to and regularly open your emails, get excited when you open your programs and make offers, knows-likes-trusts you, and has money to invest in your paid programs. On social media they can be super chatty or very quiet, while they study everything you put out.

Social media is definitely a great place to get new leads/email subscribers but just because they follow you does not make them ready to say yes to your paid program. It is just one step in their customer journey with you. We’ll talk more in a few minutes about what to do next to move them even further through the customer journey with you but for a minute let’s talk about getting you more ideal client leads.

Here are 4 ways to transform your social media followers into leads and paying clients

1. Be loyal to your social media followers

This means that you show up consistently on social media with helpful and valuable content. Create a posting schedule that you can stick to and that your followers can rely on is part of the loyalty process. As they begin to think about taking the next step with you, the consistency you show on social media will go a long way in moving them to become an actual lead.

2. Make your followers feel unique

There are some very easy ways to do this. First, call them out on new social posts. I’m sure you’ve seen this done many times on Instagram stories when someone will repost something from their DM’s. Another example is how we do this often here on the podcast when we read questions from our Facebook groups and dedicate an entire episode to answering their question. That makes our followers feel special and unique.

3. Provide excellent customer service on social media

While the people following you on social media aren’t yet an actual lead or paying customer, it’s still important to make them feel taken care of. Many potential customers like to reach out to a business on social first. By quickly responding to answer their questions you will set yourself apart from your competition as someone that helps them get answers and results.

4. Examine your performance on each social media platform

Examine each social media platform to pinpoint where your ideal clients are actively consuming and engaging with your content. Use the analytics dashboard to see how your content is performing across channels. All social sites have a reporting dashboard where you will see how your social media followers interact with your posts. This is a great measuring tool for what’s working and what isn’t. In fact, we dedicated an entire episode to this a little while ago. It’s episode 273 – Are your Facebook Analytics Accurate & How to Verify Your Results.

Now let’s briefly discuss the importance of nurturing your email subscribers as the most important method of moving them even further along the customer journey with you into your paid program. Remember an email subscriber is a lead and they are closer to becoming clients than a social media follower is.

The conversations you’ll have with your email list will be much more client/topic specific than what you post on social. It’s also a great place to brag about client successes, what’s new behind-the-scenes in your business and programs, and your own personal health journey.

Having a pre-planned customer journey is a guaranteed way to turn more leads into sales. That means turning your very warmed up email subscribers into paying clients.

In fact, planning a customer journey is one of our most popular lessons inside the Wellness Business Accelerator. It’s called: Planning Your Customer Journey to Turn More Leads into Sales

You can purchase this lesson as a standalone training for less than $100.

In that lesson we’ll teach you how to create a customer journey (sales funnel) for your dream clients which is incredibly important and offers valuable insight into the approach that you can take with your ideal audience. This is how someone is introduced to you, how you can nurture the relationship that they have with you and by mapping out a customer journey you are designing a master plan that gets them from first becoming an email subscriber to being enrolled in one of your programs as a paying client.

You can get all the details for this lesson by going to wellnessbusinessaccelerator.com.

We recommend that you take the time to check it out because all of the successful coaches we know that are filling their programs have a customer journey mapped out and in place in their business that is nurturing their email subscribers behind the scenes helping them get ready to become a paying client.

Of the 4 strategies we shared, which one can you start with for now?

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3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

After working with and serving thousands of health coaches over the past few years, we’ve noticed some patterns and mistakes that are commonly made that sabotage their success – sometimes without them even realizing it.    

Truth be told, we made some of these mistakes when we were new too, so we totally get it. Once you know what they are and how to remedy them, you’ll start seeing results sooner. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 3 common mistakes health coaches make that are sabotaging their success (and they probably don’t even realize it)
  • The best and quickest way to get feedback and input on your plans and ideas
  • The question we ask ourselves to help us make decisions every time we feel stuck
  • The #1 thing that holds coaches back from taking action and moving forward, and what to do about it

If you are making any of these mistakes, you’ll know how to turn things around after you tune in.

Mistake #1: Thinking there is one best way to do something.

This came up a few times on my live office hours in my Health Coach Biz Support Facebook group a while back. Coaches kept asking ‘What is the best way to….”  or “What is the best_____”   Here are a couple of examples. What is the best lead magnet?  What is the best way to run my online program?  I think when we’re new at something, we’re afraid of making mistakes, so we want some level of certainty which makes sense, but the truth is that there is rarely one ‘best’ way to do something that works for everyone.   This could be due to your budget or it could be that the tech is too involved, or it could be something else. We like to ask ourselves this question when we’re trying something new for the first time: “What is the easiest way to get this done right now?” Sometimes THAT is the best way and then you test it and see what you want to do differently down the road.

An example of this would be that you’re trying to figure out what type of lead magnet to create.  You know there are several options, so you feel a bit stuck about how to move forward.  A video series sounds like it may be a good idea, but it seems a little too involved right now, so what do you do?  Create a great PDF guide instead, and if it converts well and people are interested in the topic, you have some feedback about that, and if you have the time and bandwidth later, you can consider doing something with more bells and whistles like a video series or something that involves more tech. You can create a beautiful PDF guide using Canva for free, or you can find someone on Fiverr to do it for you. In the beginning, simple is best, so you don’t get bogged down with too many logistics and it takes months instead of days to complete.    

Mistake #2:  Not launching a program because it’s not perfect yet.

We have both been guilty of this in the past, so we know how easy it is to get hung up the perfection trap. The best and quickest way to find out what works for you and your audience is to test it and get feedback to know what to add or change for next time. Fear of imperfection or fear of making mistakes can hold us back from taking action and making progress. We recommend taking messy, imperfect action as you figure out some of it as you go. Your clients don’t care about the tech, the graphics, what type of platform you use, and the little things we tend to get hung up on; they just want your help.

If you knew your program didn’t have to be perfect, what would you do right now?  Write it down and set a deadline to get it done. 

Mistake #3: Not having a clear niche you can easily describe, and one that people understand.

This is a biggie!  We see a huge difference in the level of success with coaches who have a specific niche and those who do not.  Why is this?

When you aren’t clear about who you help and how, your message gets lost and buried and does not stand out and compel people to want to take action.  But when you carve out a specific niche and you help solve a particular problem you know your ideal clients have, you will attract those people because they want to learn more about your area of specialty or expertise.

Here are a couple of examples, and you can see if one is clearer and more specific than the other, so you get an idea of what we mean:

  1. I help people achieve their wellness goals
  2. I help women over 40 lose weight and keep it off through a whole foods diet

The first one is very vague and generic – “I help people achieve their wellness goals”.  What are wellness goals exactly?  It’s going to be different for everyone, so how do you create messaging? It’s going to be very difficult. 

The second one is more specific – “I help women over 40 lose weight and keep it off through a whole foods diet”.  Who you help is women over 40 who want to lose weight for good and they do that with your help through a whole foods diet. It’s going to be much easier to know what content to create and what type of coaching program to provide when you know your niche.

You WANT people to know in an instant if you are for them or not, so they can self-select. Your goal is not to attract everyone – your goal should be to attract the people who want what you have to offer.  If you tell people what you do when you meet them and you get a blank stare or a puzzled look, you know you have some fine tuning to do.

We know this takes time, so if you are still working on this, we recommend listening to episode 265 where we covered: 3 Simple Steps to Validate Your Niche Marketing Message.

We also have a very detailed lesson in the Wellness Business Accelerator that walks you through this process, step by step. It’s called How to Finally Nail Your Niche Within 30 Days to Fill Your Program.

Once you have your ideal client dialed in, everything becomes much easier – knowing what content to create, being clear on your marketing message, attracting and converting more of your ideal clients.  It all starts with your niche.

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Is the Fear of Failure Holding You Back?

Is the Fear of Failure Holding You Back?

Is the Fear of Failure Holding You Back?

Did you know that fear of failure could actually be holding you back from building your coaching business? Fear can manifest as imposter syndrome that leads to all kinds of limiting beliefs around whether you are good enough or deserving enough to be successful. 

It may help you to know that if you are feeling fearful about some aspect of your business or level of success, you are not alone, and this feeling is not exclusive to health coaches.  Most people feel some level of fear or self-doubt when they are taking on new ventures because it pushes out of our comfort zone. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to overcome fear and limiting beliefs so you will never become stuck in your business
  • The top 5 fear-based topics that you can fall into that leave you feeling unsure of what is the next best decision to make
  • A single mindset shift that will have you instantly reframing your beliefs around your purpose and skills when it comes to serving your clients

Let’s dive into 5 ways to overcome fear to get unstuck:

1. The first and most important step you need take is identify your fear and why you are afraid of it coming true.

Limiting beliefs are often rooted in fear of failure, so if you can figure out the reason for the fear, it’s easier to tame it. 

2. The next step is to take responsibility for your decision. Even when you are avoiding making a choice you are actually making a decision. A lack of action is still action and while it may feel like you are being passive and not responsible for the outcome you are actually creating a self-fulfilling prophecy of not moving forward and delaying your success. Choosing to make a decision and own the responsibility no matter how it turns out is a skill you should build as a business owner.

3. The next step is to release the need for certainty before you can make a decision. Why is overcoming limiting beliefs so difficult? The answer is that we all crave certainty. Wouldn’t it be nice if building your wellness business came with an instruction manual that guaranteed you wouldn’t fail? That would be sweet wouldn’t it? But that’s not how it works.

What we tell our clients is that there is never a right decision. It’s always just you ‘next best’ decision based on the information you currently have. Then as you get more information you can make new and better decisions.

4. The next step is to change the way you talk to yourself. Your limiting beliefs can sometimes occur deep in your subconscious, but more often than not, it is negative self-talk that’s telling you why you can’t, don’t want to, or must not do something. That is just your brain trying to keep you in your comfort zone. To build a successful business you will need to get out of your comfort zone.

5. The final step is to upgrade your “Ride or Die” group. Entrepreneurship is challenge. If it was easy everyone would be doing it so that means the non-entrepreneurs far outweigh the entrepreneurs by a significant number.

If you find yourself sharing your dreams and business goals with friends and family that fall into the ‘negative Nancy’ crowd you may need to update the crowd you spend time with. We both have people that are business supporters, (like we have each other), and then we have our friends and family that don’t know anything about our businesses and we’re okay with that. Surround yourself with people that will lift you up in your business not bring you down.

Our goal for this episode is to help you eliminate fear from your day-to-day life.  Whatever is holding you back in your business just make the next best decision you can right now based on the information that you have. Then move on. Trust your intuition. When the next decision needs to be made you’ll have more information and be better prepared to make your choice.

We believe in you!

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BEST OF: How to Fill Your Coaching Programs Without Selling

BEST OF: How to Fill Your Coaching Programs Without Selling

BEST OF: How to Fill Your Coaching Programs Without Selling

If there is one thing we know that holds many coaches back from filling their programs and getting new clients, it’s fear of selling. This makes sense because they didn’t get sales training during their health coach certification program but selling is an important part of an effective marketing strategy.  What if we could reframe this though, so that you can fill your programs without pushy, spammy sales tactics and use strategies that feel easy and authentic instead?    

We like to bring back popular episodes from time to time, and that’s what we are doing today with one we did a few months ago about How to Fill Coaching Programs Without Selling. 

We’re sharing 3 non-salesy ways to fill your programs, and we are also giving you examples of how to use them: 

  1. Share your story – why are you doing what you’re doing?  Does your journey relate to them based on where you were when you started and where you are now?
  2. Share client success stories – people want to know it has worked for others and it helps lower skepticism. 
  3. What result can you help people get in your program?

If you want to know how to use soft-sell techniques that lead to paying clients, be sure to tune in.

We know from working with thousands of coaches in our courses and done-for-you programs that selling is one thing that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.  The problem with that is it prevents them from growing their practice. If you aren’t making offers and inviting people to work with you, how are you going to get clients? 

How great would it be to learn and be able to use soft sell techniques that don’t feel like selling that will help you get more clients? Amazing, right?

What we are sharing today is a technique that warms people up to your offer BEFORE you share it that also builds curiosity and interest about your program. When you plant seeds about what’s possible for people, they lean in and want to learn more, and this can lead to more people enrolling in your programs.

You can add this in anywhere really, and it works very well with offers like free challenges, workshop, webinars, etc. but it can also be part of your overall social media strategy and any launch strategy you use for a paid program. 

Yes, there will be some selling involved, but not in the way you may be thinking. The strategies we’re covering will make it feel much easier and more natural, which means you’ll feel more comfortable and confident about it.

Let’s look at strategy #1 – Share your story.

If you are doing a webinar, workshop or challenge, people will relate to you much more when you share your journey. Where did you start and where are you now?  You don’t have to have reached your goal by 100% – you just need to be a bit further along than your ideal client where they can learn from you to speed up their process and results.   

Especially during a challenge, people will relate to you much more when you share your journey -your before, during and after. This is great to do on livestreams if that’s part of your challenge strategy. Where did you start and where are you now? 

Here are some ideas to include: Why did you become a health coach or nutritionist?  Does your journey relate to them based on where you were when you started and where you are now? Be real and not ‘perfect’ and people will connect with you so much more.

Let them know where you have struggled, mistakes you have made and what you have overcome and how you understand what it’s like and that’s why you love helping other people through the same challenge. 

If that doesn’t apply to you, you can share why you love doing what you do, who you help and how it affects people’s lives in a positive way. 

#2 Share client success stories – this is easy to do after you’ve worked with some clients.  One way to use this would be during a challenge, webinar or livestreams and you can say “When I worked with my client Megan, she was able to _______________  (insert benefit here) and she was so excited to be able to _________________ (benefit and how it made her feel). 

Here’s an example of what that could look like when you fill in the blanks: When I worked with my client Megan, she was able to balance her blood sugar in 30 days and she was so excited to be able to eat food she actually enjoyed without feeling deprived or hungry. 

Sprinkle these in because it plants the seed about how you can help THEM too without directly “selling”.  If you’re doing a challenge or webinar, you will be selling at the end, but this warms people up and has them wanting to work with you even BEFORE you promote your program. They are already thinking – maybe he or she can help me too – I want to find out more, so you are drawing them in and it’s building curiosity and demand, but you aren’t even selling yet.   

#3 Mention your program and how it helps people

Plant more seeds along the way by mentioning your program and how it helps people.  You’re doing this before you sell or promote your paid program, so it’s very powerful and under the radar.

An example of this would be something like: “In my Lean and Strong coaching program, I help women over 50 lose weight and gain strength without losing muscle “and a common question I get is _________________________” Then answer the question (or come up with one you THINK will be common).  You planted the seed about your program and what it does and that grabs attention and then you give a brief answer and explain that you go into the answer in much more detail in your coaching program.

Sprinkle these soft sell techniques in where you can because people are watching, listening and observing and it warms them up to the next step, so when they see or hear your offer, they are quicker to make a decision about joining your program.

They will have fewer reservations and be less skeptical too.

Let’s recap the 3 strategies we covered:

#1 – Share your story.

#2 – Share client success stories

#3 – Mention your program and how it helps people

These 3 strategies are PART OF your launch. You will also want to create posts and emails that directly invite people to your program, but they will be warmed up to you and eager to learn more about your offer when you put these examples into place.   

Are any ideas coming to you about how you can use this? It’s easy when you think about it from the standpoint of sharing what you do, why you do it, your own journey, and success stories from your clients – sprinkle these in as you go and include it as part of your overall social media marketing strategy too any time during the year.

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