The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

No matter where you are in your journey with your coaching practice, your goals likely include building a profitable business, but what you may not know is that you are likely leaving money on the table.

One of the issues Karen Pattock and I see a lot is coaches who are eager and excited to help people, but they quickly feel frustrated when they feel like their message is falling flat with their audience.  This means they hear crickets on social media and people are not enrolling in their paid programs. 

It’s been our experience that the coaches who are struggling the most to get clients fall into one of these 3 categories.

  1. They believe they are experienced and knowledgeable in many areas of health and wellness, so they believe they are doing themselves a disservice if they narrow their focus down to just one.
  1. They believe that a more general practice that speaks to health and wellness as a whole, rather than narrowing down to one niche, is a recipe for greater profit.
  1. They believe that they don’t have enough knowledge in any one area to be known as an ‘expert’ so they live in a space of imposter syndrome which prevents them from choosing a niche to become known for one thing.

What we’ve learned by working with thousands of coaches and wellness business owners over the years is that each one of these areas leads to you leaving money on the table. In other words, you aren’t nearly as profitable as you want to be not because of a lack of potential clients but rather a lack of clarity of who and how you serve.

When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.

In this episode of The Wellness Business Podcast, you'll discover:

  • The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment)
  • How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point of view
  • The #1 reason you're leaving money on the table in your wellness business and what you can do to correct it

BTW, be sure to grab your spot for our BRAND-NEW Live Training called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

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Marketing Your Business When You’re a New Health Coach

Marketing Your Business When You’re a New Health Coach

Marketing Your Business When You're a New Health Coach

If you’re a new health coach, one of your top questions is likely about marketing your business and how to get the word out about what you do.

Because this is a common and important question, we wanted to share some ideas with you on this episode of The Wellness Business Podcast.

Here’s what you’ll discover:

  • The 5 most important marketing questions you should answer as a brand-new health coach
  • What we would do if we were starting over as a new coach to attract our ideal clients and convert them into paying clients
  • Our best recommendation to create a business that has as many rinse-and-repeat elements as possible to simplify your daily task list
  • The differences between starting a health coaching practice now vs. when we started back in 2012

This episode will to give you some strategic and timely ideas, and help you focus on the methods that will actually get you clients.

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How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

When you learn how to make quick decisions in your health coaching business, the faster you will move forward and the faster your practice will grow.

What can keep us stuck is the fear of making a mistake, or thinking we have to make the perfect choice. The truth is that there is rarely only one way to get a desired result

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your busines.

In this episode you’ll discover:

  • Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
  • The main reason why holding off on deciding could be sabotaging your success as a coach
  • One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode.

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3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

There are many ways to get visibility for your health coaching business and when you can do it in a way that’s aligned with your unique gifts, strengths and business goals, it’s even more powerful.

Our guest and friend, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.

You’re going to discover the ins and outs of:

  • How to contribute guest content, so you can be found on Google, beyond your own website
  • Providing trainings in masterminds to showcase your expertise
  • Being Featured on Popular Websites to elevate your status, provide social proof and get in front of a new, larger audience

Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.

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3 Steps to Streamlining and Scaling Your Online Coaching Practice

3 Steps to Streamlining and Scaling Your Online Coaching Practice

3 Steps to Streamlining and Scaling Your Online Coaching Practice

I have a special guest post for you today from Jen Miller at Practice Better.  The team at Practice Better are experts when it comes to all things client management and communication for your wellness business.  If you are coaching clients online or working towards incorporating online coaching, this article will give you a few helpful tips to ensure a smooth transition, workflow, and scalability.

 

A few months ago, many coaches were faced with the sudden need to transition their practices fully online without much notice or warning. It was time to pivot and take a leap in your business, whether you were ready or not! With that, you may have been in a situation where you had to choose the quick and easy path to support your clients and keep your practice afloat.

For many coaches that unfortunately meant they didn’t have systems in place to fit their workflow and the growth of a virtual business. You were likely able to get online to conduct telehealth sessions fairly painlessly, but what about other aspects of supporting your clients and scaling your practice?

When you think about the journey for not only your client but for you as a coach, there are multiple tools required to make it all happen. From scheduling, communication, and accountability, to sharing resources, recommendations, and documents with clients…there is a lot involved in a virtual coaching practice.

The Problem

If you don’t have a workflow in place that brings this all together, it can result in many challenges for you and your client.

As a coach, you’ll end up spending too much time on the administrative side of your practice, which isn’t sustainable. There will be greater potential for information to start falling through the cracks, and your client’s experience will suffer.

  • When processes aren’t streamlined and structured, it feels less professional for your client
  • The expectations likely aren't as clear for them, and they feel less accountable to the process
  • If your clients don’t have access to the resources provided to them in an organized and easy-access fashion, their engagement will drop off

As a coach, it’s essential to reinforce a consistent structure and system for how you work with your client so they can create a routine. This will allow them to focus on their health journey and ultimately get amazing results, rather than getting distracted by the logistical aspects of working together.

The result is a better client experience, which leads to more referrals (an important part of every health practice!).

So, what do you need to be successful and scale your virtual health practice outside of simply running a telehealth session?

The Solution

Here are three simple strategies to not only ensure a seamless and high-level client experience but also help you streamline your workflow to save you more time and earn more money.

1. Seamlessly schedule and allow your clients to book online

Scheduling might seem like a simple task but can become a manual process that takes up way too much of your time! Perhaps you constantly go back and forth with clients to find suitable time slots or manually send confirmation and reminder emails for every client. This can get exhausting for both the coach and the client.

As well, the chance of information getting missed, or lost in translation is high. Are you in the same time zone as your client? Did you remember to include all of the pertinent information in your confirmation email? Is your client clear on your cancellation and reschedule policies?

We highly recommend using a scheduling tool that helps to streamline this process for you.

These are some key features to look for in a scheduling tool:

  • Automated confirmation, reminder, and cancellation emails to ensure there is no missed information
  • Ability to customize copy in those emails to align with your branding and ensure you can include all of the pertinent information
  • Syncs with your external calendar to eliminate the worry of overlap
  • Allows you to set up multiple service types with variable duration, as well as customize availability slots for those services
  • Integrates with your telehealth service provider to create a seamless experience for you and your clients
  • Has a public booking page feature to allow clients to book with you online

2. Enhance your client communication & accountability

As a health coach, you know that communicating effectively with your client is essential to keeping them accountable and supporting positive outcomes. When you are working together virtually, this becomes even more of a priority since you may not be seeing each other in person.

Accountability is something to keep in mind throughout the whole duration of working with your client virtually. Often clients will come in strong and might be self-motivated, however, this can be lost as time goes on.

How can you mitigate a drop off in engagement and ensure strong communication? Here are some strategies you can use:

  • Utilize a one-on-one or group chat to connect with your client in real-time
  • Send a voice memo or video message to add a personal touch
  • For daily engagement, use a check-in form, or create tasks for clients with due dates and reminders
  • Have your client submit a daily food and mood journal

3. Share your client resources in a streamlined and secure fashion

Sharing resources with your client, whether it be notes and protocols or educational materials, is something that has the potential to quickly become disorganized. Maybe you’re using email to share your notes and protocols, Google Docs to share handouts or worksheets, and Facebook to share links to educational videos. Not only is this confusing for your client but will drain your time when you have to consolidate all of that into their client record.

As you can see, without a streamlined system to share these resources, both you and your clients will suffer.

Here are some key questions to keep in mind when considering how to share resources with your clients:

  • Are the resources you share housed all in one organized place?
  • Can your clients easily come back to all of the valuable content you provide to them and feel they know where to find everything?
  • Are you sharing resources in a secure way that protects your client's information?
  • Do you have the ability to share a large amount of information in a consolidated and streamlined fashion?
  • Can you share the same resources with specific groups of clients at one time?

With Practice Better, all of this is housed in one secure platform. This allows you to take your client through the journey of working together in a completely organized fashion. From scheduling sessions with automated confirmation and reminder emails, to secure real-time communication via chat or voice memo, as well as sharing resources seamlessly. You can even conduct your telehealth sessions and run your online programs all in one system!

As you continue to take your health practice online, it’s important to think not only about what your needs are today, but what your future needs are to be able to run a successful virtual business. What tools and systems do you require, beyond telehealth sessions, to scale and grow?

Jen shared so many great tips and as you can see, streamlining your business will allow you to save time, help more people, and earn more money.. 

If you would like more information about Practice Better, CLICK HERE.  You can start for free with up to 3 one-on-one clients. If you want to use the online coaching features, you’ll want to sign up for the paid version.

**SAVE 30% on your first 4 months with code: KATHLEEN**

Here's to your business success!

Kathleen

 

This post includes an affiliate link which means if you make a purchase, I may earn a commission. 

 

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