3 Pivotal Mindset Shifts of Successful Health Coaches

3 Pivotal Mindset Shifts of Successful Health Coaches

by | Oct 16, 2023

3 Pivotal Mindset Shifts of Successful Health Coaches

Before we share the 3 Pivotal Mindset Shifts of Successful Health Coaches, we have some exciting news to share!

The doors are now open to the Wellness Business Accelerator.  We only open enrollment to this exclusive program 1-2 times per year and enrollment is only open until this Saturday, October 21st at 11:59 pm ET. 

So, what IS the WBA? 

It’s our signature program where you learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

You’ll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren’t wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS. 

You also get support from BOTH of us in a private Facebook group for 8 weeks

which includes bi-weekly livestream Q&A’s, so you can get detailed answers and action steps in real time. No more guesswork or feeling like you’re trying to grow your business alone. PLUS, you’ll be able to connect with your peers, share ideas and network.

Building your wellness business doesn’t have to be complicated and consume all of your time. In fact, it can be quite SIMPLE when you follow our proven blueprint.  

If what you’ve been doing to grow your business consistently isn’t working, it’s because there are critical missing pieces that need to be in place first.  The good news is that we show you EXACTLY what to do, step by step, so you aren’t left to try to figure it all out on your own. 

CLICK HERE to learn more and join us in the fall cohort. 


We would love to have you join us! 

Now, onto the topic of this episode which is…

3 Pivotal Mindset Shifts of Successful Health Coaches

We tend to think that the success of our business only comes down to marketing strategies – which of course, is a big part of the formula.  But our mindset plays a critical role too because it’s our mindset that directs some of our most important decisions.   

If you let fear, overwhelm or self-doubt dictate your decisions, shifting your mindset might just help. 

Today, we are sharing 3 pivotal mindset shifts of some of the most successful health coaches we see.

Mindset shift #1 – They set goals.   

This first one is simple but it’s also huge! What we’ve noticed with coaches who have grown their business to the level they want, is that they set clear goals. This is an important mindset shift because when you know where you want to go, and you have a target, you can put a plan in motion to reach your goals. If you don’t know where you want to go, it makes it really hard to put the right pieces into place because you don’t have a real destination in mind.  We see this all the time with our students in the Wellness Business Accelerator. When they go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, one of the trainings is about goal setting and how to do it. We hear from new students all the time is that they have never set goals before because (A) They weren’t sure HOW and (B) They were afraid to set them because they didn’t want to be disappointed if they didn’t reach them.

The reason our lesson on goal setting is so impactful for coaches and why they often have an “aha” moment is because we teach it differently than anyone else out there. Our method sets the stage for a coach to feel successful, rather than the typical pass/fail mentality. When our students apply what we teach they are actually excited to set goals and find themselves making more progress than ever before in their business.

Here’s what one of our past students, Jennifer Marcks, had to say about goal setting after going through the WBA. 

“I now feel as though I have a clearer vision for what I want out of my business, and what I’m working towards.  Your support has given me more confidence to put myself out there! My Facebook group is growing, I’ve been on 8 Podcasts and Facebook Group interviews AND I’m booked for multiple cooking classes through libraries. My email list is finally growing, and I know all of this will keep fuelling the growth of my business.

I am more organized and automated in the steps I take and create. You gave many steps to take to create this success”.

It’s truly amazing what can happen when you get clarity around what you want, and you take the time to set goals. 

Mindset shift #2 – They have automated systems in place.

This one is so important too because having systems in place that are intentional and automated, save a ton of time AND can be so much more effective. Instead of feeling like you’re spinning your wheels going from one strategy to the other and not really knowing what to do to get clients, you can have systems in place that help turn your social media followers and email subscribers into paying clients each month.

For example, implementing a customer journey that has each step planned out and put on autopilot so your social media followers move to email list subscribers and then to paying clients. One of the lessons we teach in the WBA will specifically walks you through the steps to put your own customer journey in place.

We know one concern some coaches have is not being sure they have time to learn the strategies we teach in the WBA, but the truth is that what we teach actually saves them so much time AND helps them get much better results. So, how great would it be to know exactly how to reach your ideal clients online and fill your programs and put a system in place to do just that vs wasting time on things that don’t work.  You could save several hours each week! 

Here’s what one of our students, Gianna Cerrat, had to say about this:

“I have more confidence in my offers and pricing and I’m getting organized, and my systems set up. This program and your support have helped me flush out SO much of the unnecessary nonsense. I just sold my first VIP program for 6 months for $5,000.”

We loved hearing this from Gianna. As she said, having the right systems in place can make all the difference in the number of hours you work AND the results you get.  Had she not taken the time to get organized and put her systems in place there’s a good chance she wouldn’t have signed that $5k client. You don’t have to work harder – you just need to work smarter, and that’s exactly what we show our students how to do. 

In our step-by-step lessons, we not only give you the resources, but show you exactly how to set things up. And the best part is, it doesn’t require a lot of tech implementation. In fact, chances are you already have most everything you need to be successful in the WBA. 


Mindset shift #3 – They invest in solutions that will help them get where they want to go.

This is another big one. We all need help with different things in our business, and having mentors and step by step processes to follow is one of the best investments you can make because it streamlines your learning curve and speeds up your results.  We know this firsthand because we did the same thing when we started out more than 10 years ago. We knew there were things we needed to learn, so we sought out the experts who could shorten our learning curve and fast track our success.  We’ve had business coaches and mentors, attended live in-person events, took online courses and more – we’ve each spent over 6 figures over the last 10 years because we know how important it is to continue to learn and implement what’s working.  We have each built multi-6 figure businesses along the way too because we implement what we learn, and then we test and fine tune things as we go so we can teach the roadmap to our students.  

The way we looked at it from the beginning was we can either try to figure it out on our own, knowing it will take a lot longer or we can learn what we need to do from people we know and respect. We both like learning the quickest way forward rather than struggling and feeling alone.

Helping you get results in the fastest amount of time possible is the entire reason we created the Wellness Business Accelerator program. We’ve seen too many health coaches over the years struggling to get clients and doubting their dream of owning their own business. We know what we teach in the program works because we have so many success stories from other coaches just like you.

Here’s what one of our students, Mona Mandour, had to say about having mentors that helped her get results quicker:

“Thank you for being my mentors. Since joining this program, I have increased my email list to 900 subscribers. I also ran a Facebook ad that brought in 40 booked discovery calls resulting in 6 brand new one-on-one coaching clients. Ladies, I can’t thank you enough for all the support that comes straight from the heart. Everything you give is so actionable, useful and precious.”

It shows you what’s possible when you invest in the right mentors and resources that help you get where you want to go much more quickly.  The right investments can make you money AND save you time. 

One of the things that sets the Wellness Business Accelerator apart from other programs, is that it is designed specifically for wellness business owners. Not all marketing strategies work well in the wellness industry and that’s why we’re 100% committed to teaching those in the wellness space what will actually work for them.

Let’s recap the 3 Pivotal Mindset Shifts of Successful Health Coaches

  1. Mindset shift #1 – They set goals.   
  2. Mindset shift #2 – They have automated systems in place.
  3. Mindset shift #3 – They invest in solutions that will help them get where they want to go.

The Wellness Business Accelerator helps you with so much, including these 3 mindset shifts.

If you would like to go from feeling overwhelmed and overworked to being productive and profitable, filling your coaching spots month after month, join us for the fall session of the WBA which is currently open until this Saturday, October 21st at 11:59 pm ET.

CLICK HERE to find out more about the program and hear more from the coaches that have worked with us in the WBA.

Have questions? Reach out via the Contact tab or Chat icon on the lower right and I’ll get right back to you.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Setting and Achieving Purposeful Goals for Your Wellness Business

Setting and Achieving Purposeful Goals for Your Wellness Business

by | Sep 25, 2023

Setting and Achieving Purposeful Goals for Your Wellness Business

When you hear the words ‘goal setting’ does it make you feel a little uneasy or does it motivate you to put things into action?

If you haven’t set goals for your business yet, it could be that you aren’t sure what type of goals to set and/or you don’t want to feel disappointed if you don’t reach them. 

Whatever your reason, we’ve got you covered on this episode where we’re sharing ideas for 3 types of goals to focus on in your business and how to set yourself up for success when setting them.

Before we dive into this episode, we want to let you know that we’re hosting a free live training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.

You’ll learn a Streamlined Blueprint that Attracts Dream Clients, Grows a Niche-Specific Email List, and Generates Consistent Monthly Revenue on Autopilot

We have two dates: Oct. 17th and 18th

To save your spot, register here:

Let’s get started with goal #1

1. Income: How much revenue do you want your business to generate each year?

You can have different timelines for this such as your income goal for the next 12 months, and then what you want to earn after your first year. Break that down into a monthly goal and how you can get there. For example, if your initial goal is to earn $2,000 a month, you can reach that with 5 clients at $400 per month or 10 clients at $200 per month.  You can also reach that with a combination of 1-on-1 clients and your online group programs or membership.  Setting income goals is the first step to coming up with a plan to put the pieces in place. 

TIP: We like setting 3 levels of goals for this: low, medium and high. This takes some of the pressure off of having to reach one goal where you either reach it or you don’t. 

The low goal is one you feel pretty confident you can reach. The medium goal is one that will be a little of a stretch, but it would be nice to reach it.  The high goal is one that would be amazing if it happened. 

NOTE: Goals aren’t intended to make you feel like you’ve failed if you don’t reach them – but they serve as a way to measure results, so you know what’s working well and what you can do differently next time.  It’s just data that you use to decide how to move forward.  There will always be things you want to change, especially when you’re starting out. 

2. The second type of goal to set is how many new email subscribers you want to get each month.

Your new subscribers are new potential clients, so having a focus on growing your email list each month will help you build your business.  If you have an email list and you aren’t growing it each month, it’s shrinking because people unsubscribe – it’s just part of the process.  In order to have a current and active email list, bringing new people in each month is critical.  So, what would be a low, medium and high goal of new subscribers for you?  Your goals may change if you’re running FB ads or you’ll be a guest on a podcast or an online summit where you know you’ll be getting in front of a new audience.  How many times per month are you promoting your free offers, so your followers know about it?  Again, when you set a specific goal, you can reverse engineer a plan to reach it.   

3. The 3rd type of goal is deciding how many hours per week or days per week you’ll work on your business.

This is important to do because working 7 days a week, long term is a recipe for burnout. You also want to set a goal for how much time off you’ll take each year. How many weeks do you want to take off? Be sure to put it on your calendar, so you can work your schedule and promotions around it. When you decide how many days a week you want to work, you can look at the tasks and projects that need to get done and decide what you can delegate and outsource.  Growing a business requires you to wear a lot of hats and the fewer hats you have the wear, the more you can focus on the things that only you can do such as work with clients, show up on video on social media, do podcast interviews, deliver workshops, etc.  The beauty of having your own business is that you get to decide how you want to run it, so being intentional with this is key, so that you don’t end up with a business that is running YOU. 

What goals do you want to set for your business? Be sure to write them down and refer back to them often. Make adjustments along the way and know that your goals serve as a guide to lead you towards reaching them.

Be sure to save your spot for our free live training: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.

We hope to see you there!

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

by | Sep 18, 2023

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

On this episode, you’ll discover:

  • 5 questions to ask yourself to stay focused and grow your business
  • What to do when you feel pulled in too many different directions
  • How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish. 

When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on.  But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

We see this frequently with our Wellness Business Accelerator students when they first join our program.  It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done.   Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.

We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.    

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

Let’s dive into the first question you want to ask yourself to stay on track and grow your business. 

This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.   

Will this help me get clients?

This question translates to – will this help me generate income?

Say for example, you’re spending hours working on a logo for your website.  Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them. 

If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program.  The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.

So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else.  Focus on more income-generating tasks and actions. 

Question #2:  Will this help me get in front of more people?

As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients.   An example of this would be focusing on getting booked as a guest on podcasts or online summits.  Both of these are free ways you can reach more people. 

Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.   

The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.

Question #3: 

Will this help me build my email list?

This is another big one because the profitability of your business is directly tied to the size and quality of your email list.  Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.

If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources.  If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic.  Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.

Question #4:

Will this provide value to my audience?

Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating.  It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers. 

Ask yourself if it’s something you think your audience will appreciate and find valuable.

Lastly, we have question #5

This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going. 

Ask yourself:

Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress? 

For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth.  Another version of this question is “Will this bring me joy and happiness?”.  If it’s something that excites you, you may want to reconsider doing it.  You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.

I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.

I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go.  I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?”  When you say yes to something, you are saying no to something else, because there are only so many hours in the day.  So, choose wisely and be selective. 

When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:

  • Will this help me get clients? 
  • Will this help me get in front of more people?
  • Will this help me build my email list?
  • Will this provide value to my audience?
  • Is this something I want to do? Will it bring me joy and happiness and not stress me out?

Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.

Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

by | Sep 4, 2023

5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program

As a new health coach, the easiest way to get started working with clients is to use the outlines that you received through your training program or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.

This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!

There may come a time after you’ve worked with clients for a while that you to want to create your own coaching program. Perhaps you have a 6-month coaching program in place, but you want to also offer a more laser-focused 30-day program as an option.   

If you think you might want to create your own program but you’re not sure how to get started, you’re going to love today’s episode.

In this episode you will discover:

  • 5 checkpoints to know if you’re ready to create your own coaching program
  • The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
  • Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things

Checkpoint #1 to know if you’re ready to create your own coaching program is: You want to deliver a more specific and niched down program.

Let’s kick things off with the importance of niching down and creating a more specific program. As a health coach, it’s crucial to stand out as someone that specializes in one area. After you have experience working with a variety of clients, you’ll be in a better position to create a coaching program that’s tailored to a specific audience or health challenge based on where you believe your zone of genius is and the clients that you enjoy working with the most. This specificity shows that you understand the unique needs and challenges of that particular ideal client. When clients feel like you’re speaking directly to them, they’re more likely to see you as the solution they’ve been searching for.

Checkpoint #2: Your personal & coaching experience has led you to design a specific process/protocol that is working with your clients.

Developing a specific process or protocol for your coaching program often stems from your own personal experience. Picture this: you’re equipped with knowledge and personal experience that you’ve gained over the years of working with clients and dealing with your own health challenges. Designing a coaching program around your experience and expertise not only demonstrates your authority in the field but also gives your clients a clear path to follow. Your clients will feel confident knowing they’re following a tried-and-true approach that you’ve refined through your own experiences and education.


Checkpoint #3: You’re ready to differentiate yourself with your own unique offer.

With so many health coaches out there, setting yourself apart is key for standing out to your dream clients. A coaching program that targets a small segment of the population, a specific niche, allows you to stand out in the market which can be your competitive edge. Think about it: a potential client has choices, but when they see a program that addresses their specific needs in a novel way, they’re more likely to choose you. Your unique approach creates a connection, making it easier for them to say, “This is the coach I need.”

Checkpoint #4: One-on-one coaching is great but you’re looking for scalability and efficiency.

Creating your own coaching program allows you to work with multiple clients more efficiently at the same time that have similar needs. Traditional one-on-one coaching sessions can sometimes be limiting, both in terms of time and the number of clients you can accommodate so scaling your time and revenue by running an online group program is a great solution. With a structured group program, you can maintain quality while serving more clients simultaneously. This scalability model not only boosts your income potential but also allows you to make a more significant impact on your clients.

Checkpoint #5: You’re interested in passive income potential.

Beyond one-on-one coaching, your offerings can open doors to new income streams. Imagine how much more you could make by offering group coaching sessions or a self-paced, DIY, version of your program. These options enable you to generate income even when you’re not actively coaching. It’s like your program is working for you around the clock. This not only provides financial stability but also gives you more freedom to focus on other aspects of your coaching practice.

If any or all of these 5 reasons resonate with you, you may want to create your own coaching program.  If you want to learn more, be sure to save your spot for Amy Porterfield’s free Course Confident Bootcamp that kicks off September 14, 2023. 

Resources and Links mentioned on the show:

Course Confident Bootcamp – Free training

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Our Top 7 Book Recommendations for Health Coaches

Our Top 7 Book Recommendations for Health Coaches

by | Aug 28, 2023

Our Top 7 Book Recommendations for Health Coaches

Karen Pattock and I love to read, so today we’re sharing a few of our favorite business and personal development books that we think you’ll like too.  These are books that have made an impact on us personally or in our business (or both). 

In this episode, you’ll discover: 

  • A list of our favorite business and mindset books that made a lasting impact on us and how we show up each day as coaches and entrepreneurs
  • Insight into what we loved about each book and why we believe they will have an impact on you too
  • Personal stories of what we were struggling with and how these books pushed us to change and grow

Good books are meant to be shared and we’re excited to share our faves with you.

1. The 12 Week Year by Brian Moran. You’ve likely heard us talk about this book on the podcast before because it is one of our all-time favorites. If you’re a planner like we are then you’re going to love the premise of this book. Essentially, the author shares a strategy for planning and running each 12-week increment – or 90-day interval as a year in your business. If you’ve ever tried to put a one-year plan in place on January 1st, chances are by the end of May you were already off track. Projects took longer than expected, new opportunities presented themselves, your personal life had something unforeseen come up. When you plan in 12-week increments, and they are considered their own individual profit and loss centers, it’s easier to stay on track with meeting your goals.

2. The Power of Less – By Leo Babauta

I read this book a few years ago and I just picked it up to read it again recently.  I like it because it’s really about simplifying things to get the best results – in business and in our daily lives.  It’s about setting boundaries and goals, so you can have better focus, less stress and live a more fulfilling life.  Rather than feeling like you have to do it all, when you focus on less and you go all in, you’ll make more progress. 

The author talks about choosing the tasks and actions with the most impact – he calls these high-impact tasks.  He also covers something we both know to be true, but it can be difficult to stick to sometimes and that is focusing on the task at hand instead of multitasking, because focusing on one thing at a time, makes you more productive because you can take things to completion, and see progress faster.

In a nutshell, it’s about streamlining your life by determining what is essential while ditching the unnecessary, so you can accomplish the goals that can change your life for the better.

  • You’ll learn how to break down goals into manageable tasks.
  • Focus on fewer things at one time.
  • Create more productive habits.
  • Improve your focus.
  • Increase your efficiency.

The book is only 170 pages, so it’s pretty easy to get through. 

3. The One Thing by Gary Keller. If you tend to not finish projects or are easily distracted by shiny object syndrome this book is for you. It is an amazing book that outlines the necessary steps to be your most productive self.

In The ONE Thing, you’ll learn to:

  • Cut through the clutter
  • Achieve better results in less time
  • Build momentum toward your goal
  • Overcome that overwhelmed feeling
  • Master what matters to you

The most amazing thing about this book is you can apply the principles to not just your business but your personal life also.

Our Top 7 Book Recommendations for Health Coaches

4. Rise of the Youpreneur, by Chris Ducker. The subtitle of the book is: The definitive guide to becoming the go-to leader in your industry and building a future-proof business.

This book is kind of like your A-Z guide for starting and growing a business for your personal brand.

I’ve met Chris in person, we’ve had him on the podcast a couple of times, and he’s a great teacher. He has a way of breaking things down in easy to understand and implement steps, so the book is very actionable.

Here’s some of what he covers in the book:

  • Defining your perfect customer
  • Positioning yourself as an expert
  • Growing your business circle – making connections and networking
  • Building your email list
  • Developing your pricing strategy
  • Launch strategies for your promotions

It’s a really good book for anyone who is starting out in the online space or they’ve been at it a while and want to fine tune things a bit.

5. Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes.

Shonda Rhimes is a television writer and producer of some of the most popular shows ever created. Shows like Grey’s Anatomy, How to Get Away with Murder, and Private Practice. Needless to say, she is a very busy and focused woman. She also has 3 kids at home so staying in her lane became her formula for success for years.

Then through a conversation with her sister she realized that she was always saying no to the opportunities that came her way. That’s when she decided to embrace what she called a Year of Yes.

Karen loved this book because it’s so easy to double down on building a business once you’ve made the decision to become an entrepreneur and forget everything else around you. After reading Shonda’s book, Karen realized how isolated she had become since starting her business in 2011 because she was focused on building the best business she could. After reading this book a few years back she has reprioritized the things that are truly meaningful to her, opened herself up for the unexpected, and to say ‘yes’ more than she says ‘no’.

6. My next book recommendation is another one by Chris Ducker, called Virtual Freedom. The subtitle is: How to work with virtual staff to buy more time, become more productive and build your dream business.

This book was instrumental to me when I was looking to start outsourcing things in my business.  It’s a complete step-by-step guide that walks you through how to decide what to outsource, how to find the right people, writing a good job description, communicating with your virtual team and much more. One of the trickiest things for me in the beginning was trying to figure out what to delegate, and this book was really helpful. I highly recommend it if you’re ready to find people to help you in your business, so you can focus more on the income-generating tasks rather than getting lost in a sea of endless tasks that others can take off your plate.     

7. Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by: Christo Hall & Franziska Iseli. Karen loved this book, and she has read it a few times over the years. The author uses 3 different entrepreneurs at different stages of their businesses, to illustrate their marketing strategies. This is not your everyday boring marketing book. Instead, the authors brought their teachings to life through the telling of a day-in-the-life of three friends that are all business owners. It’s a quick read and will have you turning the page to find out what happens next.

Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire. It is aimed mainly at small business owners and entrepreneurs who are looking towards defining a brand strategy targeted at increasing business growth. The strategies behind influencing perception outlined in this book also work to shape our personal lives as well.

We hope you enjoyed our book recommendations, and you take the time to read at least one of them.

Enjoy! 

Resources and Links mentioned on the show:

Karen’s free training – Planning Your Next 90 Days

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

by | Jun 12, 2023

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business

When you try a new strategy to market your health coaching business, things don’t always go smoothly or as planned. We’ve experienced this at times ourselves, and truth be told, it’s all part of being a business owner or solopreneur.  What often happens in cases like this is people think they have to scrap everything they’ve done so far and start from scratch, but that is usually not the case at all. Oftentimes, you just need to change one or two things to see better results.

In this episode of the Wellness Business Podcast you’ll discover…

  • 3 steps to gain momentum in your wellness business that make implementation easier and gets you better results.
  • The mindset shift you need to make that will save you hours and hours of time and energy.
  • How to avoid shiny object syndrome for good so you never let it sabotage your results ever again.

We are big proponents of setting goals in your business but when you try something for the first time, goals can be a shot in the dark and turn out to be unrealistic, however, it doesn’t mean that you should throw in the towel on that particular strategy. Instead, you can use the information we’re sharing with you today in this podcast to evaluate and rework your approach. In other words, avoid starting from scratch by using what went well and change what didn’t work.

Okay, let’s dive into the 3 steps to gain momentum in your wellness business.

1) Shiny Object Syndrome is real and must be avoided at all costs.

Shiny object syndrome is the tendency to be attracted to new and exciting ideas or opportunities, leading to a lack of focus and productivity. Coaches are creative individuals and often find the thrill of starting something new more fun than sticking with a plan and seeing it through to completion.

If that’s you, there may be a specific reason you’re attracted to this scenario.

As we said before, it may feel more fun and exciting to keep starting new projects, rather than see the old one through to the finish line. This may be because you’re afraid of failure or of not getting the results that you’re hoping for so if you avoid completing the project you never have to face the potential disappointing results. What many coaches forget to consider is the flip side of the coin, that completing the project may yield amazing results and you feel proud of yourself for following through.

That brings us to the second way to gain momentum in your wellness business.

Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business
2) Set realistic goals and collect data along the way for later analysis

We see it all of the time. Coaches set unattainable goals, particularly in the early stages of their business, and when they can’t meet those goals they feel like a failure. One of the 4 Core Pillars we teach in the Wellness Business Accelerator program is dedicated to goal setting. We believe in setting goals that are slightly outside your comfort zone but that are also reachable.

When you set a goal for a new project, the first time is always a bit of a moving target and that’s okay. You have to start somewhere. The key to setting better and more realistic goals in the future comes from collecting data along the way so you can analyze it later.

Let’s say you want to launch your coaching program using a challenge to gain interest and to make an offer to work with you. It’s the first time you’ve ever run a challenge so it doesn’t feel natural to you. Instead of focusing on the bumpy road, document what goes well and what doesn’t. Maybe some of your emails have high open rates, but others don’t? That simply means you have some email editing to do the 2nd time you run the challenge. Maybe you have less people register for the challenge than you originally thought. That doesn’t mean that the challenge method isn’t viable. It could be that the challenge title wasn’t clear enough to attract your dream clients, or your delivery method wasn’t ideal for your dream clients. In other words, don’t scrap the challenge method until you’ve given it a fair shot.

Which brings us to the 3rd way to gain momentum in your coaching business.

3) When trying something new, commit to launching it, or running it, at least 3 times before scrapping it for something else.

One time is never enough with any strategy to know if it’s effective and viable. One of the greatest opportunities you have to gain momentum in your business is to do the same thing, (with minor tweaks and upgrades), at least 3 times before giving up.

Let’s go back to the challenge method we discussed in #2. Let’s say that your challenge registration goal was 200 people and you ended up with 217 registrants. That’s amazing, right? Your marketing worked well and you’re probably doing a happy dance. However, your goal for new clients was 25 and you only ended up with 14. That could feel very disappointing. In this scenario the problem isn’t your method of using a challenge to attract and convert new clients. It’s more than likely a messaging problem on your sales page OR you gave away too much information in the challenge and your registrants felt like they didn’t need your program after all.

Rather than scrapping all of the work you put into the challenge, use the data that you’ve collected to determine what adjustments need to be made to increase sales the next time and then run it again.

Remember that increasing momentum in your wellness business is a skill that requires practice and discipline. Getting to the finish line of any project can feel tough at times. By staying focused on your goals and being mindful of your distractions, you can improve your productivity and achieve your desired outcomes over time by improving your process based on past results.

Resources and Links mentioned on the show:

FREE DOWNLOAD: The Ultimate Health Coach Success Path Blueprint

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!