Best of: How to Plan a Profitable Year

Best of: How to Plan a Profitable Year

Best Of: How to Plan a Profitable Year

The ½ way point of any year is a great place to pause and evaluate, so we wanted to bring back a previous episode about how to plan a profitable year. Right now is a good time to look at what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever, as you look at ways to adjust course where needed. 

I’ve included a helpful free workbook with this episode too called, The Profitable Business Planning Workbook, so download that as you listen to the episode since it will help you through those planning stages.

In this episode we talk about…

  • Reviewing the Past Year Before Planning Ahead
  • The 4 Steps to Follow When Planning
  • Setting Your Non-Negotiables for the Upcoming Year
  • What You Should Be Planning Out in Detail and Why
  • The 4 Categories to Focus on Each Month

When planning, you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then begin to set the course for yourself by mapping out how you will get from Point A to Point B!

Tune in to this episode to learn how you can map out an plan a profitable year in your wellness business.

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Does Your Website Needs a Refresh?

Does Your Website Needs a Refresh?

Does Your Website Need a Refresh?

Have you been wondering if your website needs a bit of a refresh?

If you look at your website through the eyes of your ideal clients, is the messaging clear and does it immediately give your ideal clients the feeling that they are in the right place?

As you continue to refine your marketing message and who you serve, you may find that your website needs a bit of an update to reflect who you help and what you do. 

That’s exactly what happened recently when Karen did an audit of her website. The messaging and content needed tweaking.

In this episode of The Wellness Business Podcast, Kathleen picks Karen’s brain to share exactly how she approached her website refresh, including:

  • The main question to ask yourself to determine if your website needs a refresh
  • How to make sure that your marketing message aligns perfectly with your main offer
  • Which website page should take priority over all the other pages
  • The key components to a website homepage that will guide your visitor to take further action while visiting rather than clicking away
  • How to update your “About Me” page so that it does the job of helping your visitor get to know you more quickly
  • What should be included on your programs page that will help empower your ideal clients to make the decision to invest with you, (and the answer isn't more options)

If you’ve wondered if your website needs a mini makeover to grab your ideal clients’ attention, you’ll want to tune in to this episode!

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Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

One of my favorite annual conferences to attend is Social Media Marketing World, which is held in beautiful San Diego.  One of the goals of attending the event is to bring back a few nuggets of awesome takeaways for you. 

We want to learn things we can take back and implement, and we like to learn about updates and strategies that we can share with you too.

In this episode, we’re sharing a few of our top takeaways from the event, including:

  • Why live video is no longer optional if you want to connect with your ideal clients and build trust (since most people are still not doing live video, this is your chance to stand out)
  • Tips on where to start with live video to get practice and build your confidence
  • The #1 thing you have to do for your audience to connect with you and feel compelled to take the next step
  • The top reasons why you aren't getting engagement on social media (this was an awesome dose of tough love that we appreciated)
  • How to grab the attention of your followers, so they stop scrolling to check out what you have to say or share
  • What to do BEFORE you post anything on social media (ask yourself this one question)

There are so many ways to leverage social media to grow your wellness business, so if you’re wanting to learn more about the best social media strategies to implement in your business right now, you’re going to love this episode.

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What to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley

What to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley

What to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley

The legal aspect of running a health coaching business can be a little confusing, but it’s important to know things such as what to include in your client agreement to protect yourself legally.

Being clear on policies and expectations is important and a client agreement helps protect you in case any disputes could come up. It also spells out expectations for the client and coach, so everyone feels more comfortable right from the start.

Lisa Fraley, attorney and legal coach, breaks it all down for us beautifully, so you know some of what you want to include in your agreement. 

After listening to this episode, you’ll have clarity on:

  • What a client agreement is and when a health coach should use one
  • How a client agreement protects health coaches from a legal standpoint
  • The 5 crucial components of a client agreement
  • How to use your client agreement to strengthen the client-coach relationship and put you both at ease

If you’ve been wondering if you need a client agreement and/or what it should include, this episode is for you.

Resources and Links mentioned on the show:

The Wellness Business Insider's Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

If you've been wondering if it’s better to do live video on your Facebook page or in your Facebook group, it’s a great question.

You are probably aware that video is a great way to engage with your audience and attract new clients, but it can be a quandary to try to decide where and how often to go live.

Going live on your Facebook page and in your group are both beneficial, and in this episode, we're sharing what works for us and we give you examples of what you can do too to simplify things.

In this episode, we’re covering:

  • The top benefits of going live on your Facebook page vs. in your group
  • What type of topics to cover on your page and what should be kept in your group
  • How long each live video should be (time recommendations are different on your page than they are in your group)
  • Important factors to consider when deciding whether you should go live on your page or in your group
  • Why you should be consistent with live video even if you just go live in one place

If you’ve been questioning where to focus your live video strategy, this episode will help you figure out what will work for you and your goals. Each format has its benefits, so tune in to find out your best live video strategy to reach the most ideal clients!

Resources and Links mentioned on the show:

The Wellness Business Insider's Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Decide if You Should Update Your Program or Create a New One

How to Decide if You Should Update Your Program or Create a New One

How to Decide if You Should Update Your Program or Create a New One

Have you ever wondered if you should update one of your coaching programs or if it might be better to create a new one?

This could either be the case if you’re run an online program, a one-on-one program or both and it can be a difficult decision to make.   

It is never easy to let go of a part of your business that you spent weeks or months creating, marketing, and selling, but sometimes it’s time to step away from what is no longer in alignment with your business goals and embrace the changes that will grow your business.

In this episode, you’ll learn:

  • A 7-step process to help you decide if you should update a current program or create a new program to round out your offers to be the best possible resource for your clients
  • How to identify gaps in your customer journey that can be filled either by a new program or an update to an existing program
  • The best approach for starting from scratch if you're just getting started so you build out your customer journey in a methodical fashion
  • How to deal with, and feel good about, saying goodbye to a program you've poured your heart and soul into

Saying goodbye to a program that you’ve poured your heart and soul into isn’t always easy but sometimes it’s necessary to keep evolving in your business, so if that’s you, you’re going to love this episode!

Resources and Links mentioned on the show:

The Wellness Business Insider's Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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