Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

If you are trying to decide if you should launch a membership program or a course for your health coaching business, this episode is for you.

Back in February of this year, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program. This gives us unique insights to share because we have used both models.

We’ve received quite a few questions about why made the change, so we decided to share our process for making this decision. There is no right or wrong way to run your business, but after running our membership for over 2 years, pivoting to a course model made more sense for a few reasons. 

In this episode, you’ll discover:

  • Why we decided to change our monthly membership to a 12-week course
  • The trends we were seeing from our members that got our attention and started us on the path to making this decision
  • 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students

If you’ve wondered why we made this recent pivot from a membership to a course or you are trying to decide what’s right for you, tune in to get a behind-the-scenes look.

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The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

The #1 Reason Why You May Be Leaving Money on the Table in Your Coaching Business

No matter where you are in your journey with your coaching practice, your goals likely include building a profitable business, but what you may not know is that you are likely leaving money on the table.

One of the issues Karen Pattock and I see a lot is coaches who are eager and excited to help people, but they quickly feel frustrated when they feel like their message is falling flat with their audience.  This means they hear crickets on social media and people are not enrolling in their paid programs. 

It’s been our experience that the coaches who are struggling the most to get clients fall into one of these 3 categories.

  1. They believe they are experienced and knowledgeable in many areas of health and wellness, so they believe they are doing themselves a disservice if they narrow their focus down to just one.
  1. They believe that a more general practice that speaks to health and wellness as a whole, rather than narrowing down to one niche, is a recipe for greater profit.
  1. They believe that they don’t have enough knowledge in any one area to be known as an ‘expert’ so they live in a space of imposter syndrome which prevents them from choosing a niche to become known for one thing.

What we’ve learned by working with thousands of coaches and wellness business owners over the years is that each one of these areas leads to you leaving money on the table. In other words, you aren’t nearly as profitable as you want to be not because of a lack of potential clients but rather a lack of clarity of who and how you serve.

When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.

In this episode of The Wellness Business Podcast, you'll discover:

  • The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment)
  • How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point of view
  • The #1 reason you're leaving money on the table in your wellness business and what you can do to correct it

BTW, be sure to grab your spot for our BRAND-NEW Live Training called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren't More of Your Social Media Followers Converting to Paying Clients

If you are wondering why more of your social media followers converting to paying clients, you are not alone. This is a very common question as you start out as health coach and try to figure out how to show up in an authentic way that also results in people signing up to work with you.

In this episode we're covering 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

  • How your ideal customer changed during 2020 into a ‘Now Customer' and how you should update your marketing to reach them
  • 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
  • The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you want to turn more of your followers into clients, be sure to tune in to this episode and also scroll down to register for our upcoming free training for health coaches.

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Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Two Secrets to Successfully Marketing Your Business as a Health Coach

Whether you’re a new health coach or a coach who has been at it for a while, but you’re not seeing the growth you want, there are two important factors that are key to successfully marketing your business.

This is a common struggle for many coaches, so if you’re experiencing the same thing, keep reading because this can transform your marketing message and your results.

Here are the two secrets:

  1. Know WHO it is you help and HOW you help them
  2. Identify the main ways you will attract your ideal clients and grow your email list

 

There are thousands and thousands of health coaches out there, and that’s why it’s critical to figure out who YOU specifically want to help because it’s the only way you can stand out in a sea of other health coaches.   

Also, it’s the only way to know how to position your paid programs, so the right people are excited to enroll.  Your goal is not to be a health coach for EVERYONE – you want to become the go-to health coach for a certain group of people, so you are seen as the expert in that certain area.

If your messaging is something like “I help women have more energy, so they can live their best life.” what does that mean?  It’s not tangible or measurable and it’s way too general. Are these women in their 20’s who just had a baby and they’re exhausted? Are these menopausal women who have adrenal fatigue?  Helping women have more energy so they can live their best life isn’t something they are saying to themselves or actively searching for on Google or Facebook. People will pay for a solution to a particular problem, issue, struggle, or goal they want to reach, so the more specific you can be, the better.

NOTE: If you are not addressing a problem and a solution, no matter how great your program is, you are going to struggle to get clients, so this is super important.

Let’s look at another example:I help women with celiac disease transition to a gluten-free diet with ease, so they can feel confident preparing food for themselves and their family without worrying about cross-contamination.”

Or

“I help men with diabetes manage their blood sugar through a whole food diet, so they can enjoy delicious food without feeling deprived.”

And one more…

“I help women lose weight and gain muscle through a ketogenic diet and strength training in 30 minutes or less a day, so they don’t have to spend hours at the gym to get the body they want.”

Do you see the difference in the clarity of the messaging in these 3 examples?

With these examples, there is a specific problem and a solution and the way it’s done. 

I help ________________(who do you help? men/women/moms/entrepreneurs/ people, etc)  ____________________(what is the outcome – what do you help them with), so they can _______________(benefit/desired outcome). 

Jot down the template above and brainstorm some ideas. 

 

This can take some time and we did a 3-part series all about this on The Wellness Business Podcast on episodes 163, 164, and 165, so be sure to check those out. Super helpful with more examples and ideas on figuring out your niche and your messaging. 

So, secret #1 – Know who you help and how, so you can stand out. You want to repel some people and have them think you aren’t for them – because you aren’t for everyone.

If you have Hashimoto’s, are you going to look for a general doctor, or are you doing to look for a specialist?  It’s the same for health coaches.

Secret #2 is to identify the main ways you will attract your ideal clients and grow your email list.

You don’t need to be everywhere.  Pick two platforms where your ideal clients are hanging out and go all in as much as you can.

Video is key – livestreams are best, but recorded video has benefits too if you aren’t ready for live video.

I’m on Facebook and Instagram, so those are my two main platforms.

I do livestreams on my page once a week and I do a longer training in my FB group once a month. That works for me, so do what works for you, so you can be consistent. The more video you do, the more momentum you will build. 

The key is to make sure you include a call to action in the video for people to take a next step such as join your Facebook group, read a blog post on the topic, listen to one of your podcast episodes or sign up for one of your freebies.

You can also get in front of new people by leveraging other people’s audiences by being a guest on podcasts, livestreams, and/or doing guest blog posts. Who do you know in a complementary niche whose audience could benefit from learning from you?  Make a list. Brainstorm.  Be open to ideas and seeking out people.

If you’re a health coach, maybe you know a fitness trainer with a blog or a podcast and you could offer to share tips on something related to how you help your clients.  This gets you in front of a brand-new audience and you have instant social proof since you are the guest on the blog or podcast.

Growing your email list should always be a top priority because the more ideal clients you have who have subscribed to your weekly content, the more people you’ll have enrolling in your paid programs and offers when you open enrollment.

So, there you go…

Two Secrets to Successfully Marketing Your Business as a Health Coach, include: 

  1. Know who it is you help and who you want to attract – your ideal client
  2. Identify the main ways you will attract your ideal clients and grow your email list

Keep it as simple as possible and focus more on the quality of your content rather than worrying about posting every day.  Quality content will get more engagement, shares, and interest in what you have to offer.

You can do this. I'm rooting for you!

Kathleen

Marketing Your Business When You’re a New Health Coach

Marketing Your Business When You’re a New Health Coach

Marketing Your Business When You're a New Health Coach

If you’re a new health coach, one of your top questions is likely about marketing your business and how to get the word out about what you do.

Because this is a common and important question, we wanted to share some ideas with you on this episode of The Wellness Business Podcast.

Here’s what you’ll discover:

  • The 5 most important marketing questions you should answer as a brand-new health coach
  • What we would do if we were starting over as a new coach to attract our ideal clients and convert them into paying clients
  • Our best recommendation to create a business that has as many rinse-and-repeat elements as possible to simplify your daily task list
  • The differences between starting a health coaching practice now vs. when we started back in 2012

This episode will to give you some strategic and timely ideas, and help you focus on the methods that will actually get you clients.

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How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

How to Make Quick Decisions In Your Health Coaching Business

When you learn how to make quick decisions in your health coaching business, the faster you will move forward and the faster your practice will grow.

What can keep us stuck is the fear of making a mistake, or thinking we have to make the perfect choice. The truth is that there is rarely only one way to get a desired result

In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your busines.

In this episode you’ll discover:

  • Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker
  • The main reason why holding off on deciding could be sabotaging your success as a coach
  • One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business

If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode.

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