How to Create a Successful Online Coaching Program – Part 2

How to Create a Successful Online Coaching Program – Part 2

How to Create a Successful Online Coaching Program – Part 2

In our second episode of our two-part series about how to create a successful online health coaching program, we’re getting into some more nitty gritty details. We’re talking about pricing your online programs and options for how to deliver your program to your clients.

We’re also diving into what you need to do before you launch your online coaching program for best results so you’re not just guessing what your clients really want.

Plus, we’re sharing tips for getting people to sign up for your program and our simple solution for delivering your program without the tech bogging you down!

We know many of you want to add some aspect of online coaching to your business either in the very near future or somewhere down the road, so this episode will be perfect!

After listening to this episode, you’ll know:

  • How to price your online coaching program so that it reflects your solution, niche, experience, and length of program (with specific examples!)
  • The best strategies for increasing your program prices
  • How to get lot of testimonials for your online coaching program before you even launch it
  • How to deliver your program in a simple and efficient way so you can focus on delivering great content and coaching instead of worrying about the tech

Tune in so you can learn how to price and deliver your online coaching program!

Plus, be sure to download this free guide: How to Launch a Successful Online Health Coaching Program

This guide covers:

  • How to create a program your audience will LOVE
  • Some of the BEST tech tools and resources to use
  • Key strategies for launching a PROFITABLE program
  • PLUS… Tips for effectively promoting your program even if you DON’T have an email list

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How to Handle Objections from Potential Health Coaching Clients – Part Two

How to Handle Objections from Potential Health Coaching Clients – Part Two

How to Handle Objections from Potential Health Coaching Clients – Part Two

When you know how to handle objections from potential health coaching clients with confidence, you’ll be able to help more people and build your practice quicker. In the last episode, Peter shared some important mindset shifts that will help you feel more confident about the sales conversation during your discovery calls. On this episode, Peter Frumenti, of Sales Team 6, is back for part 2 of overcoming objections during your discovery calls… and boy does he share a lot of helpful information!

Let’s face it; It can feel awkward and uncomfortable when you don’t know what to say in response to someone telling you they have to think about it or check with their spouse. Lucky for us, Peter goes over his 4-step process that helps his clients uncover pain and doubt, connect the dots, and address objections with prospective clients. It not only makes the sales conversation easier, but it can also help you feel much more comfortable leading a discovery call!

In this episode, we talk about…

  • How to frame your mindset and your discovery calls for success
  • Uncovering the pain and doubt that is in the mind of your prospective client (so you can address their ‘real’ objections)
  • Tips and strategies for overcoming objections

You’ll feel empowered for your next discovery calls after you listen to this episode!

Resources and Links mentioned on the show:

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How to Handle Objections from Potential Health Coaching Clients

How to Handle Objections from Potential Health Coaching Clients

How to Handle Objections from Potential Health Coaching Clients

If you know how to handle objections during discovery calls, you’re going to have a lot more health coaching clients signing up to work with you.

If you’re not getting a ‘yes’ from a prospective client, that means that they have some sort of objection. The objection could be time, money, self-doubt or any other reason.

This week on The Wellness Business Podcast, our guest, Peter Frumenti, walks us through a few secrets to having more authentic conversations that have more prospects saying ‘yes.’

In this episode, we talk about…

  • The biggest keys to a successful discovery call
  • How mindset plays a part in the sales conversation
  • Providing clarity and listening to prospective clients
  • The most important things for coaches to focus on during sales calls

You’re going to love this episode because not only does Peter share amazing tips for dramatically improving your discovery calls, but he also shares about the objections he had before signing up to work with a health coach. 

This is going to give you some great insights into some of your potential client’s objections, so pay close attention.

SPOILER ALERT: You are going to be blown away to find out how much he paid for this coach! 

Can’t wait to hear what you think!

Be sure to check out the Wellness Business Insider’s Club too!

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Case Study: How Sandy 4x’d Her Client Base This Year

Case Study: How Sandy 4x’d Her Client Base This Year

Case Study: How Sandy 4x’d Her Client Base This Year

This episode is all about how one wellness business owner grew her business by 4x this year. As we’ve mentioned in episodes before, workshops are an amazing way to find your ideal client and turn them into a paying client. Have you begun utilizing them? This week we are continuing that conversation with Sandy Nannen, who 4x’d her client base in her wellness businesses in only a few months through the use of workshops.

Sandy is breaking down how she used workshops to dramatically grow her wellness business and finally nail down who her ideal client was. If you are looking to grow your client base, then this episode is one you won’t want to miss!

In this episode we talk about…

  • What Sandy’s business looked like before she started doing workshops and how it looks now
  • Finding locations to host workshops
  • How Sandy got over her fear of public speaking
  • What Sandy does to run her workshops and what her typical workshop looks like
  • How workshops 4x’d Sandy’s business and also brought her ideal, quality clients

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7 Steps to Successful Wellness Workshops

7 Steps to Successful Wellness Workshops

7 Steps to Successful Wellness Workshops

This episode of The Wellness Business Podcast is all about the 7 key steps you want to have in place to have successful wellness workshops. Workshops are an extremely effective way to convert attendees into paying clients. In fact, one of the greatest benefits of running workshops is that it actually helps speed up the client journey, so you can turn them into paying clients faster!

This week, I’m putting Karen Pattock in the hot seat to reveal the exact steps she took when she used wellness workshops in her health coaching business. It was an extremely effective marketing tool for her, so she’s sharing her secrets in this episode.

We are also announcing the winners from our 50th episode giveaway, so be sure to give this episode a listen and see if you’re a winner of one of the awesome prizes are we’re giving away!

In this episode we talk about…

  • Why workshops are an effective business tool to gain new paying clients
  • How to smoothly an easily transition to offering your paid programs without feeling salesy or awkward
  • Examples of great workshop topics
  • How to get audience engagement and participation

Karen is giving you her Free Guide, 4 Foolproof Methods To Use Workshops To Fill Your Wellness Programs, to help you build a successful workshop!

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How to Price Your Health Coaching Programs

How to Price Your Health Coaching Programs

One important question on your mind is likely how to price your health coaching programs, so this post will help you figure out this quandary.

Before we dive into how to price your programs, we need to look at two things:

1. What your program will include (based on what your target audience wants)

2. What the transformation is going to be (the expected outcome for your clients).

Your clients are coming to you because they’re struggling with something they can’t figure out on their own. Or, they need your support to implement what they know they should be doing. This goes back to knowing your niche and understanding what they want help with the most. The more you know their challenges, the more you can gear your program to solve them. Check out this post to help you figure out your niche if you aren’t sure. 

Like I mentioned above, you first need to figure out what your program will include, and the solution your niche wants. When coaches ask me, “What should I charge for my program?” I can’t offer much information when I don’t know the details about it (or what their target market is willing to pay).

So, let’s look at different elements of support you can include in your programs:

  • Workouts
  • Meal plans
  • Recipes
  • One-one-coaching (how many sessions per month?)
  • Group coaching (online or in person)
  • Facebook group (not as important for your 1-on-1 clients, but great for group coaching programs)
  • Email support between sessions
  • Weekly check-ins (via text or email)
  • Daily prompts (via apps like NudgeCoach)

Next, you want to consider how you’re packaging your programs.

Will you offer your coaching programs based on:

  • Per session
  • Per month (if so, how many sessions per month?)
  • Per package (example: 3 or 6 months)
  • An online group continuity program – low monthly fee ($29 – $39) with no set end date – recurring revenue with more people.

You can probably now see that there are many variables to consider as you figure out pricing. Stay with me though – we’re going to figure this out together!

What you decide to price when you first start out will likely be lower than what you charge as you get more experience and build your confidence. Starting is the hardest part, right?

When I did a poll in the Health Coach Peer Support Facebook group recently, I discovered that most coaches charge by the package (3 or 6 months), but some offer month-to-month after the package program is over.

This is what I have come across for one-on-one coaching program pricing:

  • Most coaches offer two sessions per month, and the session time ranges from 45 – 60 minutes.
  • New coaches that are just starting out charge around $50 – $75 per session.
  • More experienced coaches charge $100 – $200 per session.
  • There are also coaches that charge by the package ($1,200 – $2,400) so there is quite a range.
  • The more niched your market is, the more you can charge because you’re providing a very specific solution.

To discount or not to discount your programs

The only time I would recommend discounting your one-on-one coaching services is when you offer a savings for those that pay in full for your 3 or 6-month program. A suggested savings would be 5% (I prefer saying the word “savings” to clients vs. “discount”).  For a 3-month program priced at $600, that would be a savings of $30.

Pricing for group online programs

Again, depending on what you will include with your group online program, pricing will vary. In general, group coaching online pricing is half to two-thirds of your one-on-one program because it takes up less of your time and people are not receiving individualized attention.

A discount for an online program could be an “Early-Bird Savings” and/or bonus that goes away at a pre-determined date (5-7 days before your program starts is one example).  The discounted amount will depend on the regular price of the program, but 15% – 20% is a range to consider. If your 90-Day online program is priced at $297, the early-bird savings could be $50 or so. There isn’t a hard and fast rule, so test your pricing until you find the sweet spot (where you get enough people enrolled, and you’re earning what you want to make).

Know your goals

You also want to determine your income goals, and how you can plug the pieces into place to reach those goals. For example:  If you price your 1-on-1 coaching program at $197 per month, how many clients do you need to meet your income needs? Perhaps you want to offer a combination of one-on-one coaching and group online coaching to mix things up a bit, and bring in more revenue.

Don’t stress over figuring out the exact right pricing as you get started. It will change as time goes on. Most coaches start out at a lower price so they can gain experience, build their confidence, and get testimonials.

Some coaches prefer to offer only 3-month coaching programs, then go month-to-month after that.

Start with what makes the most sense to you, and go from there. You don’t have to do what everyone else is doing so keep that in mind as you map things out, and everything doesn’t have to be perfect before you start. Remember that you can adjust course when needed!

Have questions? Leave a comment below, or post your question over in the Health Coach Peer Support group (for certified health/wellness/fitness professionals only).

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