Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost

Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost

Feeling Like Your Coaching Business Is Stuck? 3 Ideas for Giving it a Boost

​There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.

Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the process.

Today, we’re going to cover 3 specific areas of your marketing that you want to look at closely because these are the most common places where we see coaches struggle.

We see it with coaches in our Facebook groups and we see it with coaches when they first join our Wellness Business Accelerator program – our signature course that teaches a proven system for reaching your ideal clients online and consistently enrolling new clients within 60 days. We’ll be opening the doors to the WBA on Monday, April 17th, and if you’d like to be notified when the doors open, just message me on Instagram here.

Let’s dive into the ideas for giving your business a boost.

When we look at the health coaches who are struggling to get clients, one thing we notice is: 

1. They don’t have a marketable ideal client.  A marketable ideal client is someone who:

    1. Knows they have a problem – they are aware of their struggle or issue.
    2. Wants to solve the problem – they are looking for a solution.
    3. Has money to invest into that solution – this is important, so you have people who are willing and ready to invest in the solution.

This is one of the first things we cover in the Wellness Business Accelerator because it’s so foundational and critical for reaching the people you want to help. Once coaches have this in place, everything else get easier because they are attracting the right people.

You could be trying to reach people on social media who may be aware of the problem they have (let’s say it’s high blood sugar) but they aren’t actively looking for a solution and they don’t have money to invest, so those people will never become paying clients no matter how amazing your marketing is or how often you show up for them. These people definitely need help but until they are ready and willing to invest in solving the problem by hiring you they aren’t the people you are trying to connect with.

One way to solve this problem and make sure you are attracting the right people that have all of the attributes of a marketable ideal client is to be very clear in your messaging and the content you create – are you speaking to the people who already know they have a problem, they are looking for a solution and they are ready to take action because they have money to invest?

So, you could choose a niche, but you also want to be sure it’s a marketable ideal client.  We cover all of this in the WBA to make it easy.

Another common struggle coaches have is:

2. Not getting the attention of their dream clients on social media.  This is typically due to 3 reasons:

    1. Not speaking clearly with the words and phrases your ideal clients are using – you’re using industry jargon or words they are not actually using so there is a disconnect
    2. Not creating content around their pain points – maybe you’re covering more general content but it’s not specific to your niche
    3. No clear theme in your content creation strategy – you’re posting graphics and other content but there is no real path for taking followers to the next step of the customer journey which leads them to working with you.

Let’s look at not speaking clearly with the words and phrases your ideal clients are using because this is very common.  One example would be if your niche was helping women improve their menopausal symptoms through diet and lifestyle.  These women may be thinking about their frustration with hot flashes, waking up in the middle of the night drenched in sweat, sudden weight gain around their waist and mood swings. If you’re focusing more on words like ‘balancing hormones and hormonal imbalances” they may not resonate with that because it’s not speaking to the pain points they have – it’s going over their heads. That doesn’t mean you can’t use those words in places like your sales page and other areas of you copy and your content, but you want to focus on using more of what they are already thinking and saying, so they can relate to you more and see that you may be the one to help them.  We covered this topic in detail on episode 296 about How to Find Out What Your Ideal Clients Really Want, so check that one out if you need help with this.

Remember, you’re not trying to reach the masses with your social media content. You are trying to get people to say, “Yes, this is for me” or “No, this is not for me”. You do that through creating content that speaks clearly and concisely about what you believe, your unique approach to solving their problem, and consistently inviting them to work with you.

Let’s move on to #3, which is…

3. Lack of consistency in making offers. This includes things such as:

    1. Opening and promoting spots on your calendar for discovery calls
    2. Opening the doors to your program/services at least once per quarter (open/close cart launch)

This is a big one! We know health coaches don’t want to come off as being salesy, but what often happens is the other extreme – they never or rarely ever promote their programs or invite people to book discovery calls. It would be amazing if our followers and subscribers automatically knew how we can help them, but they need reminders and they also need us to have direct calls to action such as how to book a call, how they can sign up to work with us, join a membership or other program.  There has to be an intentional strategy with this where you plan it out on social media, and you map out any launches or promotions you want to do.

How often are you making offers – inviting people to take the next step in one of your paid programs?  If you don’t have enough clients right now, chances are, you aren’t doing it often enough.  One of the things we love helping our Wellness Business Accelerator students accomplish while we are together is to do a deep dive into how to make offers, how to map out their launches and the best way to get your followers excited about working with you before you even open the doors.

We know there is a lot to learn when it comes to growing your business with online strategies such as social media and email list building, but the good news is you CAN learn exactly how to do it. We love sharing our proven strategies to systematize and scale your efforts so you’ll save time and we’ll help you get the best results in the shortest time possible.

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90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

If you want to become more productive and profitable, using 90-Day goal setting framework can help.

When you plan in 90-day chunks of time, it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.

In this episode of The Wellness Business Podcast, we’re sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

In this episode you’ll discover:

  • Why working in 90-day cycles to complete your goals makes you more productive and profitable
  • A sample 12-week project plan for hosting a wellness workshop for client enrollment
  • Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Today we’re going to teach you how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

Okay let’s dive in!

If you’ve ever tried to plan out a year at a time in your business you’ve likely discovered that it’s almost impossible to stay on track for the entire 12-month period.

Things come up and life happens, and once you get off track from your 12-month master plan, it’s can be hard to rally your mindset back to feeling like you’ll accomplish everything you want for that year. Getting off track can happen in month 2, 5, 7. Whenever it happens, it feels like a failure which isn’t good for your productivity or mindset. Believe me I know because that has happened to me lots of times.

The flip side of this is when you work in 90 day cycles you can plan for success milestones in a more reasonable chunk of time.

In each 90-day cycle you’ll focus on…

  • One major revenue goal
  • One brand awareness goal, (summit, challenge, workshop)
  • One list-building goal
  • Social media growth goal, (FB, IG, Groups)
  • Optional: New project goal

In reality, many of these goals will work synergistically. For instance, hosting a workshop can grow your email list while also helping you make sales.

Once you’ve identified your specific goals are in the upcoming quarter you can begin to break each goal down into smaller weekly chunks over the next 12 weeks.

As an example, let’s say that you want to deliver a high-value workshop as a list-building opportunity as a way to sell your program. You’ve scheduled it for week 10 of the 12-week cycle.

Here’s how it might break down in your goal setting plan.

Week 1: Map out tasks and due dates

Week 2: Hire any outside contractors that you’ll need for graphics creation, video editing, etc.

Weeks 3 – 7: Write, develop, create all necessary content, (slide deck, social media graphics, social media posts, promotional emails, bonus content, etc.)

Weeks 8 – 9: Send out promotional emails, deliver stories and live video promoting the workshop, post on social, answer questions your followers have. Week 10 – Deliver the workshop & open cart

Week 11 – Close cart / Welcome new clients

Week 12 – Collect data / Crunch numbers / Analyze information

You can outline each goal that you want to achieve in the next 12 weeks in the exact same way. Many of those items will have sub-tasks but you get the idea.

One of the easiest ways to stay on track with your 90-day goals is to use a project management system that allows you to set due dates. Two of our favorites are Trello and ClickUp. Taking the time to determine tasks and map out due dates is the backbone to reaching your goals and objectives.   

We’d like to challenge you to map out your next goal in this way. Even if you feel like 90 days is too much for you at this time then try 30 days. Break down your goals, and then the tasks for each goal, and then due dates for each task.

We can’t wait to hear how it goes!

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The Formula for Pricing Your Health Coaching Programs

The Formula for Pricing Your Health Coaching Programs

The Formula for Pricing Your Health Coaching Programs

If you’re a health coach, you have likely wondered how to price your programs.  This can be tricky because there are several options and delivery methods to consider, and it can keep you stuck in analysis paralysis. Because there isn’t one set answer about how to do this, we wanted to share a formula with you to help you make a plan that you feel good about, so you can check this off your to-do list once and for all.    

The 3-part formula we are sharing in this episode, breaks down the following elements of the pricing puzzle: 

  1. What Your Ideal Client Wants
  2. Your Revenue Goals
  3. Pricing and Program Model Options

Once you have these 3 elements figured out, you will feel more confident about what you are charging and the value you are providing to your clients.

Tune in for plenty of ideas and examples, so you can finalize or update your program pricing.

Grab your FREE Guide and Workbook that will help you with this even more:  The Secrets to Pricing and Packaging Health Coaching Programs that Sell.

It’s important to note that how you price your offerings as a new health coach will change and evolve over time as you get experience and help more people. We covered the issue of increasing your coaching rates on episode 226, so be sure to check that out too, so you know how to update your pricing as you go.

Let’s dive in!

1. Know What Your Ideal Client Wants

The first step to pricing and packaging your coaching programs is to find out what your ideal client wants and needs so you can present the perfect solution. A coaching program that is general or vague will be hard to sell because people are looking for help with a specific issue, goal or challenge.

Here’s what you want to get clear about:

What specific problems or struggles are they facing right now elated to your niche?

How are they feeling about their current situation now, and what outcome or result do they want?

Here are a few ways you can find out your ideal client’s struggles and desires:

  • Survey your audience – doing polls/questions on social media can be a great way to do this.
  • Be observant of what people are posting on social media and in Facebook groups.  You can check out similar social media pages and profiles to see what people are posting, commenting about and asking that relate to your niche.
  • Look at the questions you see or hear the most from your past or current clients.
  • Pay close attention to what people are saying during your discovery calls.
  • Listen to podcasts related to your area of interest and expertise to get some insights about where your potential clients need help.

Now that you have some good insights and information, what do you do with it?   

You will use this information in places such as your sales pages, social media content, blog content, livestreams, recorded video, your promotional emails, etc.  When you can convey that you understand your ideal client and how you can help them, the right people will be drawn to you and they will want to find out more. Using the exact wording and verbiage of your ideal clients is very powerful because they instantly feel like you get them.

2. Know Your Revenue Goals – This is very important, but it’s often overlooked.  If you want to have a business instead of a hobby, being clear on the revenue you want to earn is part of being a business owner.

  • How much income do you want to earn? Be specific so you know what goal you want to achieve.
  • Set short-term and long-term goals (30 days, 90 days, 1 year)
  • Once you know your revenue goals, it will be easier to figure out how you’re going to achieve them, and we’ll be covering more on this in a bit.

Consider how many hours you have each month to dedicate to coaching clients. If you are working a part time or full-time job already, you will have fewer hours to dedicate to your business and that’s totally fine. The key is to figure out how to make it work for you where you are right now.

If your initial goal is to earn $2,000 per month, there are different ways to get there, and here are just a few examples.

  1. 10 one-on-one clients at $200 per month (if you see clients twice per month for 60 minutes, that’s 20 hours of coaching time each month).
  2. 20 one-on-one clients at $100 per month (double the time as the first example). If you see clients twice per month for 60 minutes, that’s 40 hours of coaching each month.
  3. 20 online group members at $100 per month (this format does not involve any one-on-one time with clients, but you could do weekly or bi-weekly livestreams or recorded videos).
  4. 5 one-on-one clients at $200 per month and 10 in an online group program at $100 per month.
  5. A monthly membership/continuity program at $47 per month with 43 members.

So, there are many ways to reach your revenue goals to fit into your life and your preferred way of working with people. Introverts will likely enjoy the online group format the most and introverts will likely crave some one-on-one interaction, so that’s something to keep in mind too.

3. Pricing and Program Model Options

There are several ways to price your coaching programs, and one thing to keep in mind is that the more specific your solution, the more you can charge (one more great reason to go all in on a niche).

Here are a few pricing options:

  • Per session (generally not recommended but if you do this, you want to charge a higher rate for each session vs your other coaching options)
  • Per month (if so, how many sessions per month?)
  • Per package (example: 3 or 6 months)
  • An online group program with a set start/end date that includes your support in a forum such as a FB group
  • An online group membership/continuity program – low monthly fee ($29 – $47) with no set end date – recurring revenue with more people

Online group coaching programs are typically priced one half to two-thirds of your one-on-one program because it takes up less of your time, and people are not receiving individualized attention. Pricing will depend on your niche and what you include in your program (resources, how much support, etc.).

Other things you want to keep in mind as you decide on pricing is incorporating bonuses that can add more value to the program and make it seem like more of a no-brainer decision.

I hope you found these ideas and examples helpful.

I cover this and a few suggestions you can use in my free guide Secrets to Pricing and Packaging Health Coaching Programs that Sell, so be sure to grab that while it’s available. You’ll also learn some of the most common mistakes to avoid when it comes to pricing and packaging your programs, so you know what to do instead.   

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How to Get More Health Coaching Clients

How to Get More Health Coaching Clients

How to Get More Health Coaching Clients

Whether you are a brand-new health coach or you have been at it for a while, you would probably like to know how to get more clients. Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated.

We are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.

If you want to learn more about how to market and grow your wellness business with strategies that work, we invite you to check out our lesson library in the Wellness Business Accelerator.

In this episode, we explain each step and share examples, so you’ll know how to take action. 

STEP 1. Have a marketable ideal client – your niche.

STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve.

STEP 3. Promotion – Invitations to work with you (in a non-salesy way).

One of the biggest questions health coaches have is “How do I get clients?” We asked ourselves the same thing when we finished our health coach certification program too. You’re ready to start helping people, but where do you get clients?

We teach a lot about marketing and client attraction in our Wellness Business Accelerator program.  The lessons we provide are specific to health coaches and wellness business owners, so you aren’t wasting time on strategies that are geared for other industries.

The great news is that you can join right now with our new on-demand learning format.  You can sign up for one or more lessons or save and get the entire lesson library and save 30%.

First, let’s talk about STEP 1: Have a marketable ideal client.

You are probably already aware that your niche is WHO you help and HOW you help them.  Being clear on this will help you stand out, get noticed and attract the RIGHT people – your dream clients. I saw a post from a coach in my Health Coach Biz Support FB group recently, and she said, “It seems that no one is out searching for a health coach” and that is true – they are searching for a solution to the problem they have, and it’s your job to let people know WHO you help and HOW you help them.

People will gladly pay for a specific solution, not general information or “health coaching” per se because most people don’t know what a health coach does.  But when you narrow in on an area where you specialize and you help those people with a particular problem, you become known as the go-to person in that space.

If you are still trying to figure this out, be sure to listen to episode 236 of the podcast where we cover 3 Simple Steps to Nailing Your Niche. We go into great detail on this, and it will be well worth your time to dial this in to help you stand out among thousands and thousands of other health coaches.

STEP 2: Being able to communicate the BENEFITS your program provides is critical too because people need to understand IF and HOW you can help them, so providing the right messaging on this is key. Benefits are what will get people to take action and sign up – NOT the features, such as how many sessions, PDF’s, videos, recipes, etc. People pay for a result and they don’t really care so much about HOW they get it. People don’t get excited about paying for a course or a coaching program – they are investing in what it will do for them.

What specific PROBLEMS do you know your ideal clients have that you help solve through your program? Make a list of 3-5 of them to get started and get the creative juices flowing.   

Think of it this way – When people go through your program or they work with you, what OUTCOME can they expect if they follow your plan?

We covered this in great detail back on episode 247, which is called Increase Client Enrollment by Focusing on this One Thing. If you haven’t listened to that yet, be sure to check it out since we give a lot of examples of benefits and how and where to use them for the best results.   

STEP 3: Promotion – Invitations to work with you. 

This can be a special promotion of an existing program, a launch of a new program or an invite to a discovery call.

This may seem obvious but how often are you promoting your services and

where are you promoting it?  Chances are, you aren’t sharing what you do often enough.

Because we hear this all the time – “I don’t want to seem pushy or come off as being salesy”, it’s easy to go in the opposite direction which means not promoting yourself enough or at all.

There are plenty of ways to promote what you do without being “pushy”.

Here are 7 ideas to get you started. Choose at least one strategy to use each week and watch what happens.

Some of these can be set it and forget it, such as the first one which is….

  1. On your website (with an online calendar like Calendly). Have a clickable button or link on your website home page and “Work with Me” Page that goes to your online scheduler for a discovery call or strategy session (make it easy for your potential client to book a call).
  2. In some of your social media posts and videos (cover a topic related to your niche and the CTA at the end is to book a free call with you or join your group program).   
  3. In your follow-up email sequence after people sign up for your free offer. This can be 5-7 emails people receive over 2-3 weeks, so you stay top of mind while providing helpful information and an invite to take the next step with you.
  4. At the end of your blog posts – include a link to your online calendar.
  5. Email promotion when you are launching a program with a set start date (online group program).
  6. A P.S. at the end of some of your weekly emails.
  7. Share an occasional client success story and the CTA is to book a free call to see how you may be able to help them too or if you’re promoting an online group program, your CTA will be to join that.

People need to see your messaging, promotions and invitations numerous times before they take action, so repetition is important.

How often are you sharing with your audience how they can work with you? Chances are, many of your subscribers and followers don’t know exactly how you can help them or what you do, so make it obvious and make it easy for them to take the next step. Decide which one or two strategies you can start with for now and add more when you can.

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BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices

BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices

BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices

When it comes to pricing your coaching programs, it can be tricky, and knowing when to raise your prices can be even trickier.

Back when we were health coaches, we developed a systematic approach to increasing prices that worked like a charm, and we’re sharing it with you on this episode. 

Here’s what you’ll discover:

  • How to evaluate your starting point based on your past experience with your ideal clients
  • How to figure out pricing if you’re a new health coach and haven’t had any clients yet
  • Establishing a starting price point for your coaching services
  • How to consistently raise your prices systematically without pricing yourself out of the market

If you’ve wondered how often you should raise your coaching prices and when you should do it, be sure to tune in.

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Make Your Coaching Program Irresistible by Defining the Promise

Make Your Coaching Program Irresistible by Defining the Promise

Make Your Coaching Program Irresistible by Defining the Promise

One of the most effective ways to make your program irresistible is to define the promise it provides. The promise is the outcome or result people can expect to get when they follow what you teach, or they follow your system.

If your promise is vague or general, people won’t know if it can help them, but when it’s crystal clear and specific, you’ll have a lot more people signing up to work with you.

We are sharing some examples of how to do this, and here are a few key questions to ask yourself to get started with defining your promise:

  1. What PROBLEM do you help people solve?
  2. WHO are you solving it for?
  3. What transformation is expected (if they do the work)?
  4. What is the PROCESS that they take to get there?

There are other parts of your offer, which include a sense of scarcity or urgency, bonuses, overcoming objections and more, and we cover all of the in the Wellness Business Accelerator program, but the promise has to come before that. If you don’t have a compelling promise, people are going to scroll on by.

Tune in to find out how to make your offer irresistible.

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