Best of: How to Plan a Profitable Year

Best of: How to Plan a Profitable Year

Best Of: How to Plan a Profitable Year

The ½ way point of any year is a great place to pause and evaluate, so we wanted to bring back a previous episode about how to plan a profitable year. Right now is a good time to look at what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever, as you look at ways to adjust course where needed. 

I’ve included a helpful free workbook with this episode too called, The Profitable Business Planning Workbook, so download that as you listen to the episode since it will help you through those planning stages.

In this episode we talk about…

  • Reviewing the Past Year Before Planning Ahead
  • The 4 Steps to Follow When Planning
  • Setting Your Non-Negotiables for the Upcoming Year
  • What You Should Be Planning Out in Detail and Why
  • The 4 Categories to Focus on Each Month

When planning, you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then begin to set the course for yourself by mapping out how you will get from Point A to Point B!

Tune in to this episode to learn how you can map out an plan a profitable year in your wellness business.

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Get Referrals by Creating a WOW Experience for Your Coaching Clients

Get Referrals by Creating a WOW Experience for Your Coaching Clients

Get Referrals by Creating a WOW Experience for Your Coaching Clients

One of the best ways to get referrals is to create a wow experience for your coaching clients. When your clients rave about you to their friends, family and coworkers, you’ll fill your calendar with people who are even more excited to work with you.

Author and online business expert, Pat Flynn, says:

“If you want to business and a brand that can’t be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create.”

We couldn’t agree more, and on this week’s episode of The Wellness Business Podcast, we’re sharing our take on this, including specific examples you can use in your business.

You’ll discover:

  • Real-life examples of some of the WOW experiences we've had in the past year, so you use them as inspiration
  • How you can create a WOW experience for your clients (with little to no cost)
  • Examples of what we did for our health coaching clients to make them feel special
  • Ideas of what you can do for your clients to go above and beyond to delight and surprise them

It doesn’t take a big gesture to stand out, and go the extra mile, but it makes you memorable, and it’s one of the things that prompts people to rave about you.

Tune in to learn how!

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Does Your Website Needs a Refresh?

Does Your Website Needs a Refresh?

Does Your Website Need a Refresh?

Have you been wondering if your website needs a bit of a refresh?

If you look at your website through the eyes of your ideal clients, is the messaging clear and does it immediately give your ideal clients the feeling that they are in the right place?

As you continue to refine your marketing message and who you serve, you may find that your website needs a bit of an update to reflect who you help and what you do. 

That’s exactly what happened recently when Karen did an audit of her website. The messaging and content needed tweaking.

In this episode of The Wellness Business Podcast, Kathleen picks Karen’s brain to share exactly how she approached her website refresh, including:

  • The main question to ask yourself to determine if your website needs a refresh
  • How to make sure that your marketing message aligns perfectly with your main offer
  • Which website page should take priority over all the other pages
  • The key components to a website homepage that will guide your visitor to take further action while visiting rather than clicking away
  • How to update your “About Me” page so that it does the job of helping your visitor get to know you more quickly
  • What should be included on your programs page that will help empower your ideal clients to make the decision to invest with you, (and the answer isn't more options)

If you’ve wondered if your website needs a mini makeover to grab your ideal clients’ attention, you’ll want to tune in to this episode!

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Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

Takeaways from Social Media Marketing World 2020

One of my favorite annual conferences to attend is Social Media Marketing World, which is held in beautiful San Diego.  One of the goals of attending the event is to bring back a few nuggets of awesome takeaways for you. 

We want to learn things we can take back and implement, and we like to learn about updates and strategies that we can share with you too.

In this episode, we’re sharing a few of our top takeaways from the event, including:

  • Why live video is no longer optional if you want to connect with your ideal clients and build trust (since most people are still not doing live video, this is your chance to stand out)
  • Tips on where to start with live video to get practice and build your confidence
  • The #1 thing you have to do for your audience to connect with you and feel compelled to take the next step
  • The top reasons why you aren't getting engagement on social media (this was an awesome dose of tough love that we appreciated)
  • How to grab the attention of your followers, so they stop scrolling to check out what you have to say or share
  • What to do BEFORE you post anything on social media (ask yourself this one question)

There are so many ways to leverage social media to grow your wellness business, so if you’re wanting to learn more about the best social media strategies to implement in your business right now, you’re going to love this episode.

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Easy Ways to Repurpose Your Content to Reach More People and Save Time

Easy Ways to Repurpose Your Content to Reach More People and Save Time

Easy Ways to Repurpose Your Content to Reach More People and Save Time

Coming up with content on a regular basis can be challenging, so finding easy ways to repurpose your content will allow you to reach more people and help you save time.

One piece of content can be used multiple ways, which means you can share your knowledge in different formats which means you can reach more people because they will consume your content in the medium of their choice (audio, video, written, etc.).

In this episode, we’re going all in on:

  • What content marketing is and the most common ways to share content
  • 5 unique ways to reuse content every week to reach more people
  • Specific examples of how to repurpose 4 types of content from one blog post
  • How to repurpose content to build your email list

To become known, people need to be able to learn from you and connect with you, so sharing content is one of the best ways to attract more clients.

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Is Perfectionism Standing in Your Way of Building a Successful Health Coaching Business?

Is Perfectionism Standing in Your Way of Building a Successful Health Coaching Business?

Is Perfectionism Standing in Your Way of Building a Successful Health Coaching Business?

Is it possible that perfectionism is standing in your way of building a successful wellness business?

Wellness business owners are passionate about transforming their client’s lives, but it’s too easy to wait until you feel like everything is perfect before you begin doing the things that lead to getting clients.   

In this episode, you’ll discover:

  • The difference between people-pleasing vs. self-abandonment and how it can be holding you back in growing your business
  • How perfectionism can rob you of creativity because you fear being isolated or judged
  • The 7 proven strategies to stop people-pleasing so you can begin to reframe your self-identification and habits
  • Four very powerful questions you can ask yourself today that will get you started down the right path immediately

Tune in to learn the simple steps that you can take for some serious mindset shifts that will allow you to let go of your perfectionism and grow the business of your dreams.

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If you love the style and format of The Wellness Business Podcast you'll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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