4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

Today, we’re sharing 4 simple and easy-to-implement ways for you to grow your group, but before we share the strategies, we want to point out that having the RIGHT people in your group is critical if you’re using your group as part of your marketing strategy. You don’t just want anyone joining your exclusive community, right? You only want people who are interested in your area of expertise and who could become a client at some point.  It’s easy to get hung up on the number of members you have but focusing on the quality of your group is the most important thing, so you have a group people who want to return to it every day and some of them will become clients. 

One way to get the right people in your group is by screening them before you approve them. In the area in your group of requested members, you can screen people there since it will tell you how many groups they belong to, where they work, etc. 

Here are a few tips on how to do this, so you can avoid adding fake or spammy accounts:    

  1. Only approve people who have a profile photo.
  2. Look at their profile information – do they look legit (or does their profile look suspiciously salesy, spammy or questionable in some way)?
  3. I don’t recommend approving people who belong to hundreds of groups, and you can see the number of groups someone belongs to (and the names of some of the groups) when they request to join your group. This is up to you, but when people belong to over 100 groups, the chances of them even seeing your content is pretty slim, but it’s totally up to you.
  4. If your group is only for women, don’t approve men (and vice versa). For example, maybe your group is about menopause, so it doesn’t make sense to let men into the group. It’s your group and your rules, so you get to decide who you let in. You want to protect your members and the integrity of your community.

If you aren’t sure about approving someone to join, you have the option to message them and ask them a question.  I’ve done this before where I’m not sure if they are really a health coach, but it seems like they might be but there is something that seems off, I’ll give them the benefit of the doubt and I’ll message them something like “thanks for requesting to join my Health Coach Biz Support Facebook group – you didn’t answer if you were a health coach, so I wanted to reach out and see where you went to school. Thanks so much.”  I’ll give them a couple of days to answer, and if I don’t hear back, I delete the request. They can always request again if they want.

Let’s dive into 4 ways to grow your group with your ideal clients, so you can build a cohesive community that looks to you as the expert.   

  1. Social Media: There are several different ways to use social media to invite people to your group, and you can switch these up each week to have some variety.    

When you’re promoting your group, be sure to include who it’s for and what’s in it for them.  Do you do monthly or weekly live demos, trainings or something else?  Be sure to mention that if you do, to give people an enticing reason to join.

Here are 4 ideas to get you started:

  • Use Instagram stories and instruct people to click the link in your bio to join your group or include the link right in your story by using one of the story stickers. 
  • Use your Instagram BIO – or use linktree for multiple links you want to display, including a link to join your group
  • Static image posts – You can do this to invite people to a livestream you’re doing in your group, so there is some urgency to join, so they don’t miss out.
  • Reels – This can be done to highlight a topic you are covering in your group and a call to action to join to learn more. 

Get creative and test different formats to see what works – have fun with it!

2. Use your follow-up email series. After people opt-in for your free offers, include an invitation to your group in the first email that goes out to your new subscribers.  Your new subscriber has just taken a step to learn more from you by signing up for your free resource, so this is a great opportunity for them to connect with you on a deeper level in your group.

3. Email your subscribers when you are going live in your group – either a training or demo on a topic, a live office hours Q and A or a guest. I’ve tested this and here’s what I have found to work best for me:  I send an email 3-4 days before I’m doing my live office hours, I send email #2 1-2 hours before I go live, and then a 3rd email right when I’m going live. I know people get busy and have other things going on in their lives, so these reminders have made a big difference in the number of people who show up live. At first, I wondered if it was the time I day I chose, but once I added in the reminder right when I was going live, attendance increased.    

4.  Put a tab on your website that says “Join my Facebook Group” or “Facebook Group” and link it to your group, so people see it when they go to your site (just make sure your group opens in a new tab, so visitors can quickly get back to your website). This is a great set it and forget it strategy that can be working for you behind the scenes, 24/7, so whenever someone goes to your website to read a blog post or check out something you have to offer, they’ll see you have a group.  Maybe they aren’t ready to work with you just yet, but by joining your group, they have the chance to get to know more about you and how you may be able to help them. 

There are many ways to grow your Facebook group, and the more you can build a community of people who get to learn from you and connect with you on a regular basis, the easier it will be to turn some of those members into clients.

If you would like more proven strategies that work really well, Grab my FREE CHECKLIST with 10 Free Ways to Build Your Facebook Group, so you have even more options for growing your community. 

If you want a step-by-step blueprint for setting up, growing and running a FB group that leads to paying clients, check out my Group Accelerator mini course. I walk you through everything you need to know, including how to set up your group the right way, how to increase engagement, how to grow your email list inside your group, how to get clients, how to not give away too much for free in your group and more. The great news is that it’s 50% off right now.  If you have a FB group and you aren’t happy with your results, you need this mini course. I’ve audited dozens of health coach groups, so I have some inside scoop on common mistakes and what to do instead to make sure your group isn’t just a destination for people to hang out, but that it also leads to people enrolling in your programs. 

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Running Your Business as an Introvert or Extrovert

Running Your Business as an Introvert or Extrovert

Running Your Business as Introvert or Extrovert

It always amazes me how many health coaches say they are introverts, but I know there are also plenty of extroverted wellness business owners.  Whether you’re an introvert or an extrovert, you can build a successful health coaching business. The good news is that there are many ways to run and grow your business and you can use your strengths, preferences and personality traits to do just that.

It’s important to determine where your tendencies lie, what you’re good at, and work from there. Focus your time and attention on the things that you’re good at and that bring you joy. If you’re an introvert you’ll need blocks of time for solitude and recharging so be sure to build those into your schedule. Knowing the types of situations and environments that fuel your energy or drain it, can be incredibly helpful to be aware of, so you can spend more of your time and focus on the things that make you feel your best.

If you’re an introvert, that doesn’t mean that you shouldn’t push yourself to have extroverted moments to further your business growth. Things like doing live video, hosting a wellness workshop, or leading a wellness challenge are necessary components to owning your own coaching business. Just because something takes you outside of homeostasis it’s okay, it’s important that you forgo your comfort zone temporarily to promote your business. The key is having built in recovery time immediately following one of those events to recharge.

On the other hand, if you’re an extrovert you may spend the majority of your time looking for group interactions to soak in all the energy that you can. Your tendency may be to avoid moments of solitude and quiet because you need the high-vibe environment of lots of people to feel satisfied. The challenge with this scenario is that you are often putting off the projects and tasks that need to be completed to make your business a success.

In this scenario it is extremely important to block off time in your calendar to do the work. You can train yourself over time to systematically get things done but more than likely for you it’ll take many small blocks of time with group or family interaction in between to get your energy rebooted.

Based on our experience after working with thousands of health coaches we’ve observed that…

  • Introverts are often more comfortable teaching group coaching programs rather than taking on one-on-one clients.
  • Extroverts tend to thrive either in a one-on-one coaching or group coaching. They enjoy both.
  • Introverts prefer to hide behind their computer and be continuously checking tasks off their list as a way to avoid showing up in a leadership way in a video, challenge, or workshop.
  • Extroverts love the spotlight and lean into live video, running a challenge, or hosting a workshop but find it difficult to complete all the tasks necessary to bring these to life because they are distracted by social engagement.
  • Introverts and extroverts alike are excellent coaches in their own way and tend to attract the clients that either need the calming nature of an introverted coach or high-energy support from an extroverted coach.

The key takeaway here is that you can be successful no matter what your personality type. Acknowledging and understanding your tendencies is the most important step to building the time blocks into your calendar that suit you best for productivity and rejuvenation. Be intentional with your time and challenge yourself to do the things that take you outside of your comfort zone.

Upon deeper reflection you may find that you are somewhere in the middle. You aren’t 100% introverted or extroverted and that’s a great place to be. You can focus on the strengths of each personality type and design your business perfectly for you.

If you’re an introvert and want to learn more, back on episode 61, we covered: Building a Thriving Wellness Business When You’re an Introvert. In that episode, we did a deep dive into being an introverted business owner (because Karen Pattock and I are both introverts). We also include a link in that episode to an online quiz that will help you figure out which type of personality type you are as well as a list of 8 ideas for how to run your biz as an introvert when you’re starting out.

Tune in to find out how to use your strengths to your advantage and where you may want to stretch out of your comfort zone a bit as a business owner.

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3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

3 Common Mistakes Health Coaches Make that are Sabotaging Their Success

After working with and serving thousands of health coaches over the past few years, we’ve noticed some patterns and mistakes that are commonly made that sabotage their success – sometimes without them even realizing it.    

Truth be told, we made some of these mistakes when we were new too, so we totally get it. Once you know what they are and how to remedy them, you’ll start seeing results sooner. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • 3 common mistakes health coaches make that are sabotaging their success (and they probably don’t even realize it)
  • The best and quickest way to get feedback and input on your plans and ideas
  • The question we ask ourselves to help us make decisions every time we feel stuck
  • The #1 thing that holds coaches back from taking action and moving forward, and what to do about it

If you are making any of these mistakes, you’ll know how to turn things around after you tune in.

Mistake #1: Thinking there is one best way to do something.

This came up a few times on my live office hours in my Health Coach Biz Support Facebook group a while back. Coaches kept asking ‘What is the best way to….”  or “What is the best_____”   Here are a couple of examples. What is the best lead magnet?  What is the best way to run my online program?  I think when we’re new at something, we’re afraid of making mistakes, so we want some level of certainty which makes sense, but the truth is that there is rarely one ‘best’ way to do something that works for everyone.   This could be due to your budget or it could be that the tech is too involved, or it could be something else. We like to ask ourselves this question when we’re trying something new for the first time: “What is the easiest way to get this done right now?” Sometimes THAT is the best way and then you test it and see what you want to do differently down the road.

An example of this would be that you’re trying to figure out what type of lead magnet to create.  You know there are several options, so you feel a bit stuck about how to move forward.  A video series sounds like it may be a good idea, but it seems a little too involved right now, so what do you do?  Create a great PDF guide instead, and if it converts well and people are interested in the topic, you have some feedback about that, and if you have the time and bandwidth later, you can consider doing something with more bells and whistles like a video series or something that involves more tech. You can create a beautiful PDF guide using Canva for free, or you can find someone on Fiverr to do it for you. In the beginning, simple is best, so you don’t get bogged down with too many logistics and it takes months instead of days to complete.    

Mistake #2:  Not launching a program because it’s not perfect yet.

We have both been guilty of this in the past, so we know how easy it is to get hung up the perfection trap. The best and quickest way to find out what works for you and your audience is to test it and get feedback to know what to add or change for next time. Fear of imperfection or fear of making mistakes can hold us back from taking action and making progress. We recommend taking messy, imperfect action as you figure out some of it as you go. Your clients don’t care about the tech, the graphics, what type of platform you use, and the little things we tend to get hung up on; they just want your help.

If you knew your program didn’t have to be perfect, what would you do right now?  Write it down and set a deadline to get it done. 

Mistake #3: Not having a clear niche you can easily describe, and one that people understand.

This is a biggie!  We see a huge difference in the level of success with coaches who have a specific niche and those who do not.  Why is this?

When you aren’t clear about who you help and how, your message gets lost and buried and does not stand out and compel people to want to take action.  But when you carve out a specific niche and you help solve a particular problem you know your ideal clients have, you will attract those people because they want to learn more about your area of specialty or expertise.

Here are a couple of examples, and you can see if one is clearer and more specific than the other, so you get an idea of what we mean:

  1. I help people achieve their wellness goals
  2. I help women over 40 lose weight and keep it off through a whole foods diet

The first one is very vague and generic – “I help people achieve their wellness goals”.  What are wellness goals exactly?  It’s going to be different for everyone, so how do you create messaging? It’s going to be very difficult. 

The second one is more specific – “I help women over 40 lose weight and keep it off through a whole foods diet”.  Who you help is women over 40 who want to lose weight for good and they do that with your help through a whole foods diet. It’s going to be much easier to know what content to create and what type of coaching program to provide when you know your niche.

You WANT people to know in an instant if you are for them or not, so they can self-select. Your goal is not to attract everyone – your goal should be to attract the people who want what you have to offer.  If you tell people what you do when you meet them and you get a blank stare or a puzzled look, you know you have some fine tuning to do.

We know this takes time, so if you are still working on this, we recommend listening to episode 265 where we covered: 3 Simple Steps to Validate Your Niche Marketing Message.

We also have a very detailed lesson in the Wellness Business Accelerator that walks you through this process, step by step. It’s called How to Finally Nail Your Niche Within 30 Days to Fill Your Program.

Once you have your ideal client dialed in, everything becomes much easier – knowing what content to create, being clear on your marketing message, attracting and converting more of your ideal clients.  It all starts with your niche.

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Why One Offer for Your Coaching Business is No Longer Enough

Why One Offer for Your Coaching Business is No Longer Enough

Why One Offer for Your Coaching Business is No Longer Enough

Whether we are headed for a recession or not, people are feeling the pinch in their bank accounts. This means if business is slowing down for you or you’re having a hard time gaining momentum as a new coach, it’s a good time to look at your offers to see where you can make some changes. 

Having only one way for people to work with you, such as your 1-on-1 coaching program is likely no longer enough. There are people who will be looking for more affordable options to get the help and support they need, and this is where having more than one offer comes in, and that’s what we’ll be diving into today.

Here’s what you’ll discover:

  • What it means to have more than one offer for your coaching business and why now is the time to pivot
  • 4 specific coaching formats to consider adding to your practice and examples of each one
  • Different pricing options for your new offers that are more budget-friendly for potential clients (that can also help you scale your business)

Tune in to find out how to add at least one more offer to your coaching business to stay profitable and attract more clients.

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BEST OF: 5 Ways to Fill Your Online Challenge

BEST OF: 5 Ways to Fill Your Online Challenge

BEST OF: 5 Ways to Fill Your Online Challenge

Running free online challenges can be a great way to get new clients because they allow you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge to continue their journey.

We are bringing back a popular episode we did a few months ago where we share 5 ways to fill your online challenge.  Sometimes, not knowing how to get people to join your challenge and/or fear of no one signing up can hold coaches back from getting started, so we are remedying that in this episode.

You’ll discover:

  • What strategy will 10x – 50x your reach right now
  • Where to do your livestreams to reach the most people
  • Which strategy to use to warm up your Instagram followers
  • How to reach beyond your own audience to get in front of new people

If you have plans to run a challenge or you’ve been thinking about it, be sure to tune in. 

Challenges were one of the first strategies I used when I was a new health coach and I loved them because they were fun to do and everyone fed off of the energy of the other members. I found that challenges and online programs were a great fit as an introvert, and I know a lot of other coaches are introverts too.  With my done-for-you challenges for health coaches, I give health coaches everything they need to promote, fill and run their challenge, but if you don’t have one of my done-for-you challenges, this is likely a big question on your mind.

We are sharing 5 free strategies, so you if you aren’t ready to fun Facebook ads just yet, you’ll still have a few great ideas to get started.   

As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because that is what people are asking themselves – “Is this for me and what will I get out of it?”  We recommend you start promoting your challenge about 2 weeks in advance to allow plenty of time to fill it. 

In the following strategies, focus on the problem you know they have and how the challenge will help them with that one specific issue.  You can share little tidbits of what you’ll cover in the challenge, and to learn more, they’ll want to join you. You can also showcase common mistakes people make that relates to your challenge topic and they will learn more about the right way.

  1. Livestreams – Do these on your Facebook page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you which is an important part of the customer journey. 
  2. Reels – Reels are great because as of right now, they get the highest reach on Instagram. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients.  You don’t have to dance to get great reach on Reels – you can just do face to camera, show behind the scenes of what you’re working on or anything that will work for you. 
  3. Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
  4. Email subscribers – Even though one the goals for your challenge is to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you.  I would send 5-7 emails to your current subscribers about it over the 2-week period.
  5. Ask participants to share – Encourage the people who join to share it with their friends.  You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge FB group if that is where you plan to run it.    

Map out in your calendar which strategies you want to use during your 2-week promotion period. If you can, do 2-3 livestreams each week, a few reels and Instagram stories, in addition to emailing your subscribers.

We covered 5 strategies today and if you want 5 more, download my free guide with 10 ways to promote and fill your online challenge.

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90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

90 Day Goal Setting – Why This Cycle Makes You More Productive & Profitable

If you want to become more productive and profitable, using 90-Day goal setting framework can help.

When you plan in 90-day chunks of time, it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.

In this episode of The Wellness Business Podcast, we’re sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

In this episode you’ll discover:

  • Why working in 90-day cycles to complete your goals makes you more productive and profitable
  • A sample 12-week project plan for hosting a wellness workshop for client enrollment
  • Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Today we’re going to teach you how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

Okay let’s dive in!

If you’ve ever tried to plan out a year at a time in your business you’ve likely discovered that it’s almost impossible to stay on track for the entire 12-month period.

Things come up and life happens, and once you get off track from your 12-month master plan, it’s can be hard to rally your mindset back to feeling like you’ll accomplish everything you want for that year. Getting off track can happen in month 2, 5, 7. Whenever it happens, it feels like a failure which isn’t good for your productivity or mindset. Believe me I know because that has happened to me lots of times.

The flip side of this is when you work in 90 day cycles you can plan for success milestones in a more reasonable chunk of time.

In each 90-day cycle you’ll focus on…

  • One major revenue goal
  • One brand awareness goal, (summit, challenge, workshop)
  • One list-building goal
  • Social media growth goal, (FB, IG, Groups)
  • Optional: New project goal

In reality, many of these goals will work synergistically. For instance, hosting a workshop can grow your email list while also helping you make sales.

Once you’ve identified your specific goals are in the upcoming quarter you can begin to break each goal down into smaller weekly chunks over the next 12 weeks.

As an example, let’s say that you want to deliver a high-value workshop as a list-building opportunity as a way to sell your program. You’ve scheduled it for week 10 of the 12-week cycle.

Here’s how it might break down in your goal setting plan.

Week 1: Map out tasks and due dates

Week 2: Hire any outside contractors that you’ll need for graphics creation, video editing, etc.

Weeks 3 – 7: Write, develop, create all necessary content, (slide deck, social media graphics, social media posts, promotional emails, bonus content, etc.)

Weeks 8 – 9: Send out promotional emails, deliver stories and live video promoting the workshop, post on social, answer questions your followers have. Week 10 – Deliver the workshop & open cart

Week 11 – Close cart / Welcome new clients

Week 12 – Collect data / Crunch numbers / Analyze information

You can outline each goal that you want to achieve in the next 12 weeks in the exact same way. Many of those items will have sub-tasks but you get the idea.

One of the easiest ways to stay on track with your 90-day goals is to use a project management system that allows you to set due dates. Two of our favorites are Trello and ClickUp. Taking the time to determine tasks and map out due dates is the backbone to reaching your goals and objectives.   

We’d like to challenge you to map out your next goal in this way. Even if you feel like 90 days is too much for you at this time then try 30 days. Break down your goals, and then the tasks for each goal, and then due dates for each task.

We can’t wait to hear how it goes!

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