Why Giving Your Clients Too Much Support Can Sabotage Your Coaching Practice

Why Giving Your Clients Too Much Support Can Sabotage Your Coaching Practice

Why Giving Your Clients Too Much Support Can Sabotage Your Coaching Practice

Do you ever find yourself wondering if you should be doing more to support your clients? This is a good question but it’s also a fine line because if you give them too much support, it can actually backfire and sabotage your coaching practice.

It’s great to want to help your clients get amazing results, but it’s also important to have boundaries and clear expectations of what you and your programs provide. 

We’re breaking it down for you this on this week’s episode of The Wellness Business Podcast.

In this episode you’ll discover:

  • Why giving your struggling client additional free support can actually do more harm than good for them and your coaching practice
  • The three levels of coaching programs we recommend and how to determine the price point for each
  • How you can turn around the experience of a struggling client with one simple offer which is a win-win for both of you
  • A Pro Tip that will instantly add significantly more revenue to your next group coaching program launch all the while supporting your new clients in a way that is perfect for them

Tune in to learn how to give your coaching clients the right amount of support to meet their needs and expectations without sabotaging your coaching practice.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to 10X Organic Reach and Engagement on Facebook

How to 10X Organic Reach and Engagement on Facebook

How to 10X Organic Reach and Engagement on Facebook

If you want to increase your organic reach on Facebook, you are going to love this week’s episode of The Wellness Business Podcast!

Over the past 3-4 years, most of us have noticed a dramatic decline in our reach and engagement on our business pages (1-5% is now the norm).

We have been experimenting with a strategy that has resulted in 10x (and higher) reach and engagement for us, so we wanted to share it with you.

On this episode, you’ll learn:

  • The types of posts are getting more than 10x engagement for us right now, so you can use this simple strategy too
  • How to incorporate this simple strategy starting today to see a boost in reach and interaction with your followers
  • Mindset shifts in how to use your business page for your marketing and the role it plays now

Back in 2018, Facebook made an announcement that they are changing the algorithm and they stated: “We are no longer about content, we are about meaningful engagement”. Since then, Facebook pages have seen a significant drop in reach.

It’s not all doom and gloom though and we’ll tell you why, and how you can

10x your reach and engagement on Facebook right now. The good news is that it’s actually very easy to do and it doesn’t cost you anything. 10x may seem dramatic but I’ve been getting up to 30x engagement using what we are talking about today.

Here’s what we know and what we need to pay attention to and implement if we want to reach more people. According to information shared by Michael Stelzner of Social Media Examiner “Facebook is not a big focus for driving traffic – it’s about being Top of Mind – being in front of your prospects and customers.”  In order to be top of mind, people have to see your content and right now, Facebook is showing us that text-based posts with colored backgrounds are reaching a lot more people.  We will link to the YouTube video from Mike Stelzner in this post that explains some of what we’re covering today. I started testing this out last October and it blew my mind!

Your FB page is mostly now best used for being a top of funnel strategy.  That means thinking about it as a place where people get exposure to you on a regular basis for brand recognition and staying top of mind.  This means creating content that gets conversations going and gets your followers commenting and sharing your posts, rather than just posting content.  This is what Facebook considers “meaningful engagement,” so we have to remember this as we are posting on our page.   

So, what does this look like and how do you implement it?

The best way to do this right now is to use text only posts that have a colored or patterned background and you’ll see this when you go to create a post (it’s not possible to do this from a 3rd party app that I know of, so it will need to be a native post on the FB platform) and you’ll see the option to select from a few dozen backgrounds. Some are solid colors, and some have colorful patterns.  You can do this from mobile or desktop and when you go to write a post, select the background you want.

There is a limit to the number of characters you can use with these backgrounds, so they are best used for asking questions you want your audience to answer or for sharing a short message where you want to get a response from your followers.

NOTE: We don’t recommend using these as your only form of content but test it out 1-2 times a week to see how it goes. Mix it in with your other forms of content such as:

  • Videos (live and recorded)
  • Motivational quote graphics
  • Content posts where you share a helpful tip along with an image
  • Infographics or whatever other types of images your audience responds to
  • Share other people’s content that relates to your niche

Here is what we have been testing…

Back in October, I started testing these on my page because I know when I see these types of posts, they really stand out and grab my attention.  I thought I would try it and the results were mind blowing.

On my page of approximately 18,000 followers, I went from typical organic reach of about 100 people to 18-23 times that with posts reaching between 1,800 – 3,000 people! Instead of getting hardly any comments at all, I would get up to 50! I would say that is a pretty darn significant increase! It started off a little lower than that, but it started to build as weeks went by. Part of the higher reach was people commenting and answering questions, so that was prompting the algorithm to show that content to more and more people.   

One post was simply asking “What is your title, Health Coach, Nutritionist or something else?”  Another one was in December and that was asking the question “Are you doing any traveling during the holidays?”

You can also use these in your FB group. I’ve been doing more of these in my group vs using more professional looking graphics and it’s working really well.

How can you use this?

Make a list of a few simple questions you can ask using these types of posts and see what your audience responds to the most.  The questions don’t necessarily have to relate to your niche – it’s about finding common ground and getting to know your audience and vice versa.  Be observant and see what others are doing and use that for inspiration and ideas.

So, the mindset shift here is looking at how your Facebook page fits into your overall strategy knowing that they are putting priority on posts that generate interaction and conversations.  This is still an important part of your ‘awareness’ strategy for your marketing and it doesn’t mean you can’t use other forms of content too. Try it, test it, and be open to experimenting a bit to see what works for you.

Let us know how it goes!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Hacks to Save Time Managing Your Facebook Group

5 Hacks to Save Time Managing Your Facebook Group

5 Hacks to Save Time Managing Your Facebook Group

Hosting a free Facebook group for your ideal clients, is one of the best marketing strategies you can use on social media because it helps your members get to know you and see you as a trusted resource. One common question we get is how to manage a group without it taking up too much time, so today we are sharing 5 hacks to help you save hours in your group each week.

Karen and I have been running groups for several years now, and when I was a health coach, it was one of the ways I enrolled new clients. They got to know me and when I opened enrollment for my programs, some of the members joined. It was an easy decision for them because they already knew me and felt a connection to me. That is the power of having a FB group that is specific to your niche.

Because I know how effective groups can be as part of your marketing and client attraction strategy, and it’s one of my zones of genius, I have put together a workshop series called Group Accelerator.

You’ll learn my top strategies for Growing a Facebook Group Full of Your Ideal Clients and Turning Them into Paying Clients.

If you have a group but it’s not growing or getting engagement and/or it’s not leading to new clients, this is for you.

Let’s dive into the 5 Hacks to Save Time Managing Your Facebook Group.

These tips can save you several hours each week, so pick one or two to start with this week and then move on to one or two more.

  1. Schedule your posts ahead of time. Schedule at least 1 week of content in advance (ideally 2-3 weeks in advance but start with 1 if needed). You can do this inside your group, or you can use a social media scheduling app.  By scheduling your posts ahead of time, you won’t be scrambling to figure out what to post each day and you can be more intentional with your content. It saves time to batch your content, and when you know you only have to do it once a week or once every 2 weeks, you can take that off your plate as a daily task.
  2. Don’t spend hours in your group. Plan on 30 mins or so a day and set a timer if needed. This can either be broken up into two 15-minute blocks of time or one 30-minute block. If you need to be in your group for more than 30 minutes a day, it may be time to bring in another admin to help.  This could be a virtual assistant who can answer some of the basic questions such as where to find things on your site or in the group or approving members. People think it takes a lot of time to manage a group, but YOU get to decide how much time you want to spend in it.
  3. You don’t need to post in your group 7 days a week.   Scheduling posts 4-5 times a week is good, unless you’re running a challenge where you will have posts each day of the challenge. See what posts do the best and do more of those (check the insights in your group for this under the Insights tab and then scroll down to engagement). Focusing on the quality of posts and what gets conversations going is the most important thing rather than thinking about posting every single day.   
  4. Repurpose previous posts. Look back at some of the popular posts that are a few months old and use them again. Not everyone sees every post the first time around, and people don’t mind seeing things again every once in a while. You can go to your “Engagement” tab in your group and scroll down and look for popular posts from a few months ago. Change the copy in the post a bit and/or use a different image to change it up.
  5. As your group grows and it takes up more of your time, you will want to find someone who can help manage your group. Look for someone you already know or find a virtual assistant for a couple of hours a week to start.  You may find other tasks the VA can do for you in your business too. For your group, they can approve members, do a weekly welcome post, keep an eye on what’s going on in the group and direct members to your existing content to answer some questions (your blog posts for example).

If you want to learn more about starting and growing a Facebook group full of your ideal clients, be sure to check out my Group Accelerator program workshop series.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Ways to Deal With The Email Open Tracking Issue Due To The iOS15 Update

5 Ways to Deal With The Email Open Tracking Issue Due To The iOS15 Update

5 Ways to Deal With The Email Open Tracking Issue Due To The iOS15 Update

Last year there were some significant changes to how your email management system is able to track the emails your subscribers are opening. Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app.

This is a big change that has impacted every single business owner that reaches their followers through email, which is pretty much everyone. If you aren’t sure what this means or how it may affect you, we are breaking it all down and sharing 5 ways to overcome this challenge. 

In this episode you will discover:

  • How the iOS15 update has already impacted your business and what you can implement immediately to make tracking easier
  • What alternative tracking metrics are still available to you so you’re always crystal clear about how engaged your email subscribers are with your content
  • 5 things we recommend that you do starting today to overcome the iOS15 email tracking changes

Tracking email open rates is important because it helps you know what type of information your subscribers are interested in the most.  Since Apple is no longer allowing any email management software to gather that data (within the Apple Mail app), what do we do instead?

With this change we are forced to use other metrics as our gauge of what’s working and what isn’t.

Metrics such as:

  • Click-Thru Rate (CTR). How many people are clicking the links in your emails?
  • Conversion Rate. With each email sent, how many people end up converting on your call to action? Whether that is buying a product, reading an article, signing up for an event, replying to the email, or following your brand on social.
  • Unsubscription rate. Are you losing a significant number of subscribers every time you send an email? Losing a few subscribers here and there is normal but if you’re losing subscribers by the masses you may want to evaluate what effect your messaging is having on list retention and growth.

Here are 5 things you can do now to overcome the iOS15 email tracking changes.

  1. Create value add emails that include clickable links so you can track click-through rates (this can be a link to your blog post, link for a download, link to a livestream replay, etc.)
  2. We’re testing which days and times are the best for our audience and we recommend you do the same
  3. Rely on updates from your email management system of what they recommend. We explain what our email system is now doing.
  4. Create email content that is specific to your niche, so they’ll feel like you wrote the email just for them which in turn means they’ll be more likely to click whatever link you’ve included
  5. Track the Google analytics for your website to monitor traffic 

There is no better time than right now to be more intentional with the content you send your email subscribers. Take the time to track the things we’ve discussed in this episode over the next 30 days to see what’s working and what needs tweaking with your email marketing strategy.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Workshops to Easily 
Create Content for an Entire Month

How to Use Workshops to Easily 
Create Content for an Entire Month

How to Use Workshops to Easily Create Content for an Entire Month

On this episode we’re sharing how the information from one monthly workshop can fill your content calendar for an entire month. If simplifying your content creation is something you’re interested in or if you’re someone who finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.

In today’s episode you’ll discover:

  • How one monthly workshop can drive your content creation for an entire month
  • A simple method to attract your dream clients that doesn’t rely on social media posts to get their attention
  • How to easily create 4 livestream topics to grow your email list, 4 blog or email topics to warm up your followers, 12 social media posts, and 12 story topic ideas from one great workshop

For the sake of this episode, we’re going to be using one of Karen’s done-for-you wellness workshops as our example. We’re going to share with you how you can use the information from that one workshop to create your content for one entire month, beyond the main purpose, which is a workshop to grow your email list and enroll clients into your paid program.

To be exact, we’ll be showing you how you can repurpose the workshop content into:

  • 4 livestream topics to grow your email list
  • 4 blog or email topics to warm up your followers
  • 12 social media posts
  • 12 story topic ideas

The workshop we’ll be using is the Gluten Free Living Workshop: Discover the symptoms of gluten intolerance and how you can successfully adopt a gluten-free lifestyle, without compromise!

This workshop comes with an 87-page slide deck that is packed with information that you can use for content creation.

Let’s start with 4 livestream topics to grow your email list. These 4 topics can also be turned into blog posts or warm up emails for your subscribers.

Topic #1 – 3 Reasons Why Gluten Can Be Causing Brain Fog, Decreased Energy, and Digestive Disruptions

Topic #2 – 5 Easy Gluten-Free Swaps That Are As Delicious As The Original Without The Digestive Disturbances

Topic #3 – 5 Reasons That Removing Gluten From Your Diet Will Improve Your Life In 30 Days

Topic #4 – The Quickest Way to Know If Gluten Is What’s Causing Your Digestive Problems

Now let’s take this one step further for 12 social media posting and story topics.

#1 – Gluten free swaps

#2 – Symptoms from gluten intolerance

#3 – A simple test you can do yourself to discover if you’re gluten intolerant

#4 – The 3 top unexpected places gluten is hiding in your daily life

#5 – The misconception that removing gluten means removing flavor

#6 – The difference between a gluten sensitivity, intolerance, & true allergy

#7 – The benefits of becoming gluten free

#8 – The conditions that are amplified when consuming gluten

#9 – How to make your home gluten free

#10 – What is gluten and why so many people are intolerant

#11 – Can your gluten intolerance be causing leaky gut

#12 – The top 5 symptoms experienced and how it affects your body

Now that we’ve identified 4 main topics for your livestreams, blogs and emails, plus identified 12 topics for social media posts and stories all designed to warm up your followers and get them excited to register for your monthly workshop. Pretty quick and easy, right?

Let’s go another step further. When you take this approach, you can be assured that the people registering for your workshop will strictly be those that are interested in a gluten-free lifestyle, (or whatever topic you covered during the last 30 days). When your monthly content is a part of your coaching program or the protocol you teach in your business, you’ll be filling your virtual workshop with ONLY the right type of people. That’s a gamechanger when it comes to enrolling people into your paid program.

Do you see how easy it is to take the information from one great workshop and turn it into your daily, weekly, and monthly content in a way that saves time and improves your overall client enrollment conversion rate because you’re getting the right people to attend your workshop?

If you want to check out Karen’s library of done-for-you wellness workshops just go to mywellnessworkshops.com. There you’ll find 15 health and wellness topics to choose from all designed to make growing your email list and enrolling clients into your paid program easier than ever.

Resources and Links mentioned on the show:

Grab your spot for Karen’s live workshop:

5 Reasons Why the Most Successful Coaches Use Workshops to Grow their Businesses – How this low-tech strategy will outperform social media every single time for getting new clients

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

Whether you like to kick off the new year in your wellness business by planning your first quarter, or you’re not quite back in the groove yet, there are 5 questions you want to ask yourself as you get started.

This is the perfect time of year to confirm that the business you’re building is one that is bringing you joy and happiness as well as being a good representation of yourself.

On this episode on The Wellness Business Podcast, we’re sharing the 5 questions and we are giving you our answers too.

In this episode you’ll discover:

  • 5 questions to ask yourself now to make sure you are on the right track
  • Why we find this exercise so powerful and how it will help you too
  • Why it’s so important to acknowledge what didn’t go well as much as focusing on what did

I share my answers on the podcast, and some of them may surprise you. I can’t wait to hear your answers too.

Tune in to this episode so you can kick off the new year with a bang!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!