BEST OF: 10-Point Checklist for Your Website Homepage

BEST OF: 10-Point Checklist for Your Website Homepage

by | Aug 7, 2023

BEST OF: 10-Point Checklist for Your Website Homepage

Designing the home page for your website may feel a little confusing, but when you have a clear understanding of the purpose this page serves, you’ll find it’s probably a lot easier than you think. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.

In this episode we walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.

Here’s what you’ll discover:

  • The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep him/her on your website longer)
  • Our 10-point homepage checklist and how to apply it to your website for better results
  • Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

Today we’re bringing back a popular episode of the podcast that will walk you through our 10-point website homepage checklist. The good news is that you can design your website in phases; you don’t have to do it all at once. Since each page has its own unique purpose, it’s easy to start and stop one page at a time. Since your homepage will get the most visitors and it can also help you build your email list, that’s where we are starting.

Alright, let’s dive into our 10-point checklist.

#1: Navigation Bar

The navigation bar should be located at the top of your website homepage. At a minimum, it should include a tab for the about me page, paid programs/services and a contact me form.

#2: Search Icon

The search icon should also be located at the top of your website. It gives your website visitors the ability to search for keyword and topics within your side that interest them.

#3: Marketing Statement

Your marketing statement is a simple one sentence structure that shares who you help, how you help, and the outcome or transformation that you offer. It’s structured like this –

I help ______________ get ______________ result using ___________ method.

A great example from one of our Wellness Business Accelerator clients Karen Finn is:

Helping women lose weight and tackle menopausal symptoms with intermittent fasting and self-care strategies.

#4: Your Picture

It’s important to include your picture at the top of your website because as a personal brand you are truly selling yourself as much as you are selling the transformation that you offer. Your dream clients want to get to know you and by showing up at the top of your homepage you’ll start building a relationship and the know, like trust factor with them immediately.

#5: List Building Freebie

It’s important to add your list building freebie title near the top of your homepage as well. It should be visible on a desktop computer without needing to scroll down to find it, (which is called above the fold). You will capture the most emails from your website visitors in this location.

#6: Opt-In Box

The box for someone to add their email address should also be located above the fold. I recommend either just one box to capture their email address or two boxes, one for their first name and one for their email. The more boxes you add beyond that will discourage your website visitors from downloading your freebie.

#7: Direction/Guidance Buttons

Direction and/or guidance buttons should be located near the middle of your homepage. Think of these like shortcuts to the places on your site you most want to take your visitor. Just create three or four graphics and then hyperlink that graphic to the desired page or location.

#8: Testimonials

Since it’s likely that your website visitor will scan your homepage quickly it’s nice to include two or three brief testimonials from past clients.

#9: Latest Blogs

If you are someone that publishes a blog through your website it’s a good idea to add a summary of the last three blogs on your homepage. The idea is that when your website visitor scans the page a few of your recent blogs will capture their attention and then they’ll stick around to read them.

#10: Social Media Links

One of the easiest ways to get new social media followers is to include links from your website homepage to your main social media profile and business pages. We recommend that you link only to the social media platforms that you are active on. If you aren’t posting consistently don’t link to that platform.

Your website is your online home, and your homepage is the place where your website visitor can window shop the most important aspects of your site. In essence, you are building a mini customer journey just for your website homepage visitors.

Resources and Links mentioned on the show:

Download your free copy of Karen Pattock’s Home Page Checklist

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Increase Coaching Program Enrollment with the Right Bonuses

Increase Coaching Program Enrollment with the Right Bonuses

by | Jul 3, 2023

Increase Coaching Program Enrollment with the Right Bonuses

​Today, we’re talking about how using bonuses with your program offer can increase sales, how and when to use them and a few examples of bonuses you can use if you need some ideas and inspiration.

Bonuses can work with ANY type of offer you have – one-on-one coaching, online group coaching, a membership site or anything else. The intention behind bonuses is to make them time-sensitive and only available for a set number of days – so there is urgency involved in people taking action to get access to the bonus.  I’ve been using a bonus strategy for over 9 years – for my done-for-you coaching programs, and for the Wellness Business Accelerator course Karen and I run together, and I also use this strategy when I am an affiliate, promoting someone else’s program.

Something to keep in mind before we go into more details about this strategy; A good bonus either enhances your clients’ experience in your program or it makes it quicker or easier to implement what they are learning and trying to put into place.   It’s easy to think you can throw in any extra resources you have already and call it a bonus, but people don’t just want more information – they want an outcome or result, and your bonus should help them with that. 

Let’s jump in!

1. How bonuses can increase sales during a promotion. They can help get people out of procrastination mode to joining your program now vs waiting for “some” day. When you offer a program 12 months out of the year, bonuses allow you to have a form of urgency that you otherwise do not have. Your bonuses should be: time sensitive, provide value for your clients, make it quicker or easier for them to implement what they learn and get results. 

2. How and when to use them:  You can use bonuses during a promotion that has a start/end date.  You pick a certain time frame when you will offer a bonus – no more than 5-7 days is ideal, because you want people to make a decision NOW.  So, say between June 5th and 9th, you will include an exclusive bonus when people enroll in your program.  After the 9th, the bonus goes away.  You can include a different bonus next time if you want. You can play around and experiment with different bonuses to see which ones your audience responds to the most.

3. There are different strategies for the timing of your bonuses, so let’s talk about some options: 

A bonus for Day 1 of your promotion – this is called a fast action bonus and it’s for the early action takers.

Mid-cart bonus – this can help get a boost in sales during the middle of your promotion when sales tend to slow down a bit.

Cart close – Most sales will come in on the last day anyway because people tend to procrastinate, but you can really get a boost in sales, when you include a great bonus on the last day.

If you only have time to create ONE bonus, and your offer is for 1-on-1 coaching which is available 365 days a year, you can include the bonus throughout your promotion if you want (so it starts on day one and ends on the last day).  We recommend you keep this simple when you start out and you can add more bonuses later if you want.

4. What are some bonus examples you can use? Your bonus will depend on your niche and your program but inspiration for your bonuses can come from looking at top questions you get from clients or prospective clients or the top challenge your clients face. Where do YOUR clients struggle the most and what would they find helpful as an extra resource?    

Examples: 

  • 21-30-day meal plan to make planning meals easier (specific to your niche and your program).   If your niche has to do with a dietary style, recipes or a meal plan could be a good bonus option.
  • Virtual cooking class to teach clients how to make quick and healthy meals. Again, this depends on your niche and what YOUR clients would find helpful and valuable.
  • Workout plan (you can collab with a fit pro if this is outside your area of expertise) 
  • Bring in a guest expert for a bonus virtual workshop or class
  • Extra coaching sessions or a bonus 1-on-1 session for the first 5-10 people who enroll in your program (this would depend on the price of your program – you wouldn’t want to offer a bonus coaching session on a $47 online program because your time is way more valuable than that price of the program
  • Meditation audios
  • Journals

What ideas come to mind for you? Brainstorm and see what you come up with. There are so many options. 

5. Guidelines for bonus value – you may be wondering how much your bonuses should be worth, so here are some parameters to consider:

  • Don’t value your bonuses at the same or higher price than your program because it will diminish the value of your program. 
  • Bonuses such a workshops or live trainings will have a higher perceived value than something like a PDF guide or recipe bundle, but that doesn’t mean you have to offer workshops. 
  • The value of your bonuses will depend on the price of your program.  I tend to go with bonuses that are valued between 20% – 30% of the price of my paid offer, but there isn’t one set rule on this.  The most important thing is that your bonus is specific to your ideal client, and they will find it valuable and irresistible.  If you are offering a low-priced program – like a 30-day online program this is priced $197 or lower, I would go with the 20-30% rule for your bonus value.  So, at $197 your bonus could be valued between $40 – $60. This is just a range to give you a starting point. 
  • Include the $ value of each bonus on your sales page and in your emails, so people can get an idea of what it’s worth in relation to the cost of your program. People don’t know the value unless you include it, and you don’t want to leave it up to folks to try to guess. 

As you can see, there are plenty of ways to use this strategy to increase sales without having to use discounts.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!