Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here's what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, this is a must-listen episode.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren't More of Your Social Media Followers Converting to Paying Clients

If you are wondering why more of your social media followers converting to paying clients, you are not alone. This is a very common question as you start out as health coach and try to figure out how to show up in an authentic way that also results in people signing up to work with you.

In this episode we're covering 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

  • How your ideal customer changed during 2020 into a ‘Now Customer' and how you should update your marketing to reach them
  • 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
  • The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you want to turn more of your followers into clients, be sure to tune in to this episode and also scroll down to register for our upcoming free training for health coaches.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Karen and I love hosting Facebook groups and we’ve been doing it for several years now. It’s a great way to foster a sense of community with your audience and create deeper and more meaningful relationships.  Your group can often be the first step in the customer journey and how people find you.

We know that some coaches are looking for other options for hosting an online community for their paid programs, outside of Facebook, so if that’s you, this episode with our guest expert, Phil Beene, is for you.

In this episode, you’ll discover…

  • Options for online communities that are not on a social media platform
  • Pros and cons of hosting your group off of Facebook
  • The functionality of some of the other community platforms 

If you’ve been looking for another online community platform to engage with and support your clients in your paid programs, be sure to tune in.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

If you want more engagement and interaction on Instagram, using story stickers are a must.

On this episode of The Wellness Business Podcast, we’re covering how to use stories to your advantage, so you stay top of mind with your followers.

Here are 4 of our favorite Instagram stickers that we use all the time, and we’re sharing what they are and how to use them to increase engagement, reach and build relationships with your followers.

1. Polls

2. Countdown timer

3. DM sticker

4. Question sticker

If you’ve wanted to learn more about the ways using IG stickers can help boost your social media reach and engagement, then you’ll want to tune in to this episode!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

If you want to have your content seen by more people, so you can attract more health coaching clients, repurposing your content is key. This means you create one piece of content, and you use it in multiple ways.

The good news is that it’s not complicated, and here’s the thing…

People like to consume content in different forms, and that’s why it’s important to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time. 

BONUS: You are creating a lot less new content this way, and it’s being seen in more places. 

On this week’s episode of The Wellness Business Podcast, we’re sharing 5 Simple Ways to Repurpose Your Content to Reach More People.

In this episode you'll discover…

  • Our 5 unique ways to repurpose content every week to reach more people
  • An example of how to repurpose one blog post into 4 types of content in a tenth of the time it would take you to create new content
  • How to repurpose content specifically to build your email list so that it’s actually performing double duty in your business

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so repurposing your content in different ways is one of the best strategies to attract more clients.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest