How to Take Your Health Coaching Practice Online With Ease

How to Take Your Health Coaching Practice Online With Ease

If adding online coaching to your service offerings has been on your to-do list, this post is for you.

The good news is that it’s probably easier to do than you think. Part of the problem is that there are so many options on how to do it that it can seem confusing and overwhelming.

If you know me, you know that I’m all about keeping things as SIMPLE as possible. There’s absolutely no point in spending thousands of dollars to have a custom membership platform created when there are plenty of other great options that are much easier (and much more cost-effective). Ask yourself “What is the easiest way I can get started, so I can share my gifts and experience to help people” instead of fixating your time, energy and money on the ‘latest greatest’ platform out there.

The first time you launch your program online, it will all be a test to see what works best, what you want to change next time, and get feedback and testimonials for your next launch.  Don’t get hung up on thinking everything has to be perfect.  When you consider your first (and maybe even second) round a beta group, it takes some of the pressure off, so you can deliver an amazing program without worrying about adding any bells and whistles.

NOTE: I think it’s important to work with clients one-on-one before you launch an online program. You want to test your program with clients, so you can get immediate feedback, get testimonials, and test your systems and approach.

There are just 4 things you want to have in place to take your coaching online:

1. Your program – This can be in the form of recorded PowerPoint presentations and/or face-to-camera video. You can do a combination of both if you want. Decide how long your program will be. You may want to offer a short-term program (30 days) that leads to a longer-term program (90 days). If you don’t already have a program all set and ready to go, check out the Coach with Confidence program which has 12 comprehensive health coaching sessions all done for you (this includes the PowerPoints you would narrate for your sessions). This program can be configured to be used as any length program you’d like (up to 6 months).

NOTE: You can record your PowerPoints using Camtasia (for PC) or ScreenFlow (for Mac) or use a program like Zoom (Zoom has a free version that would be perfect for this type of project, and I use it all the time).  You also want to have the proper disclaimers, and agreement in place to protect yourself from liability.  If you don’t already have the documents you need, Lisa Fraley is a great resource for this.

2. A platform to host your content – I think this is where most coaches get stuck (understandably so) because there are so many dang choices out there. Keeping in mind that our goal is simplicity, I recommend using a platform like Thinkific. I like Thinkific because it’s simple to set up and it allows you to drip your content (release sessions at a pre-determined date or time frame) rather than members being allowed to access all the content at once. You can upload your content (videos, PDFs, PowerPoints) right into the platform – easy breezy. Teachable is another option, but at this time, Teachable does not have a drip content feature.

NOTE: Having a membership site is completely optional. You can run your program by simply sending your participants a link to the content. If you aren’t going to use a platform like Thinkific, you’ll need to host your videos somewhere (YouTube or Vimeo are good options) and keep the links private, so only your members can access them.

3. Email – You’ll need an email service provider that includes automation. Automation is important to have, so that a welcome email can go out as soon as someone registers. It can also automate your emails if you’d like to set it up as an evergreen program (people can join at any time). I recommend Aweber, GetResponse, or MailerLite for this.

4. Facebook group for support & community – One of the most appealing aspects of an online coaching program is the community of support the members get inside of a private (closed) or secret Facebook group. Great program content is important, but people really want to be a part of the journey with others who are in the same place. This way they can share their struggles and successes along the way. As the group’s leader, you can provide support and have members get to know you. Doing live streams in the group is also a wonderful way to build rapport and trust. For a great post on how to run a Facebook group for your coaching business, check out this blog post.

With online coaching, the sky is the limit. You can deliver one new topic each week, or you can alternate weeks and use the off week to host a group call to answer questions and review the content from the previous week.

If you plan to do group calls, I recommend using Zoom or FreeConferenceCalling.com. These both allow you to record calls and send them out to those that couldn’t join you live or for those that want to listen again.

For more information on online coaching, including pricing and promotion, check out this step-by-step post right HERE.

Okay, so there you have it! Four steps to taking your coaching program online with ease. Remember, it’s always a test to see what works best, and it will continue to evolve over time.

Need more ideas?  Be sure to join our FREE Facebook Mastermind Group for Health Coaches and Fitness Professionals HERE.

You’ve got this!

 

Disclaimer: This post contains affiliate links, which means if you make a purchase, I may receive compensation. I only recommend products and services that I either use myself or highly recommend, but do your own research to find out what’s best for you.

What You Must Know Before You Run Facebook Ads

What You Must Know Before You Run Facebook Ads

 I love having guests on my blog because you get to hear from a wide variety of experts on different topics.

My guest today is someone that I’ve know for a few years, and we became friends while we were attending the Institute of Integrative Nutrition back in 2012.  Sean Flanagan and I became peer coaches for each other, and it was a great fit because we each had different strengths, so we helped each other out on a weekly basis. One of Sean’s strengths is marketing, and in particular, Facebook ads. 

Sean is going to share the most important thing you need to know BEFORE you run Facebook ads.  He gets questions about Facebook ads all the time, and the information he shares in this post is what most people are missing (and the reason why most Facebook ads flop).  We don’t want that to happen to you.

Check out the post, and let us know what you think by leaving a comment at the end.

Here’s Sean…

You may have heard about how effective Facebook ads are for generating leads and clients. But you’ve probably also heard of people spending money on ads to get nothing in return. Hell, maybe you’ve experienced that yourself.

So it’s tempting to think that Facebook ads are just plain too complicated.

That you must either be a Jedi-level FB ads expert or you won’t get any results. Luckily, that’s not true. As a 5+ year veteran of an online health and fitness business, I can confidently say that there’s very little about being successful with Facebook ads that are particularly unique to Facebook ads.

Yes, there are certain ways of crafting messages and offers or targeting people…

But the main thing to understand is that Facebook ads, like all paid advertising, are just a way of applying psychology in an ultra-leveraged way. Your foundation for applying psychology comes down to the basics of your business, and what you must know BEFORE you fun Facebook ads…

Knowing your target market and understanding them better than they understand themselves.

Not (just) analyzing them…

FEELING them.

Being in their shoes.

Knowing the pains they want to move away from.

You can’t get inside the head of the person reading and get them to schedule their free strategy session if you don’t know who they are.

Yes, they need to know who you are.

But more importantly, YOU need to know who THEY are.

And they need to feel that.

You can’t list benefits and advantages of your service that will move them to say “OH MY GOD…I NEED THIS SERVICE” if you don’t know what struggles they experience daily or what they are striving towards.

[For help with figuring out your target market, check out this post HERE]

If you’re hazy on who your target market is, what problems they have, and the specific outcome you can give them, all advertising becomes risky.

You end up talking to nobody in an attempt to talk to everybody. Or maybe even worse, you talk directly to somebody, but from the perspective of an outsider rather than somebody who really gets what they’re going through.

This has a huge potential to actively anger your target market.

Instead of saying things like “Hey busy moms, I know how difficult it is for you to get healthy eating into your busy schedule”, health coaches and trainers will often say things like “Hey busy moms, ready to stop making excuses and reach your goals?”

As a subject matter expert, YOU might see them as making excuses. But they probably don’t see it that way at all.

And to look at them and make such a far-off guess about what is going on with them internally, you risk them forming a very negative opinion of you.

To recap, Facebook ads are just a means of scaling up your business’s visibility and putting specific messages out into the marketplace. The stronger the fundamentals of your business are, the more effective your ads will be.

And most important of those fundamentals is knowing EXACTLY who you serve and what they’re going through.

THEN, and only then, should you worry about making the ad copy perfect.

Or test a free strategy session against some other kind of introductory offer.

Or whether you should be using lookalike audiences or some kind of other targeting on Facebook.

Luckily, health coaches and fitness professionals have an advantage in getting to know their target market that many other businesses don’t have.

You work with real people in a high-trust relationship.

People will bare their souls with you.

They’ll share their deepest fears.

Their hopes and aspirations.

You just need to listen, feel what they’re saying without judgment, and make notes to reference later (when it’s appropriate to take off your coach hat and shift into “marketer mode”)

The more you understand your clients and the more clients you understand, the stronger your foundation for Facebook ad success – or any kind of paid advertising success – will be.

– Sean Flanagan has over a decade of experience in the health and fitness industry and over 5 years of being nearly exclusively online. Sean now uses his experience and expertise to help other wellness professionals create effective marketing strategies and attract more clients in their local markets through Facebook ads. You can reach Sean via his Facebook page HERE

 

10 Ways to Boost Engagement in Your Facebook Group

10 Ways to Boost Engagement in Your Facebook Group

As a health coach, Facebook groups can be an amazing way to create a loyal, close-knit online community of raving fans. Unlike your Facebook business page, all of the members of your group can potentially see all of your posts. Today, I’m going to share 10 ways to boost engagement in your facebook group, because I know this can be a tricky thing.

[If you’re wondering why you would want to host your own Facebook group for your business, I created a detailed post about it HERE (including tips for promoting and growing your group), so be sure to check it out if you need more information.]

After you have your group up and running, you want to keep your members engaged and active, so they can get the most out of it, and get to know you.  Your group is going to be a lot more fun for everyone (including you) when people are commenting, asking questions and getting involved.

In this post, I’m sharing my top 10 tips to help boost engagement in your Facebook group (and help keep it from becoming a ghost town).

You can also get a copy of this checklist with 10 Tips HERE, so you’ll have it handy to refer back to later.

Before we dive in to the nitty gritty here, I want to point out that it’s very important to set your group apart, so you want to figure out why people should join YOUR group, and what makes it different from other groups.  In most cases, the more ‘nichey’ you can be, the better. For example, if the focus of your coaching business is geared to a paleo, vegan or vegetarian approach, that may be a good place to start to determine the theme of your group.  Think about what spin you can put on it to make your group unique, and appeal to your ideal clients.  If you’re too general, you may not get as much interest or engagement long term, so take that into consideration before you launch your group (or revisit this suggestion if your existing group has fizzled a bit).

NOTE: These 10 tips are geared for a free Facebook group, but most are applicable if you have a Facebook group that is part of one of your paid programs.

1. Tag people with a welcome message.

People love to be welcomed!  I recommend doing this once a week so that your group newsfeed isn’t full of separate welcome messages on a daily basis.  Tag the people that joined over the course of the week to welcome them. You can ask them where they’re from, or just ask them to introduce themselves.

To do this, you’ll click on ‘member’s in your group, and then sort by date (instead of choosing default or alphabetical), then you’ll see a list of the members that have joined within that time frame.

IMPORTANT: Remind members to add your group to their favorites/shortcuts and turn on notifications so they don’t miss anything. You can do this at the bottom of your welcome post.

If people don’t add your group to their favorites/shortcuts, and they belong to several groups, they may not see your posts, so this is key.

2. Set your group to closed (not public) and don’t add people without their permission.

People will feel more comfortable posting in your group when it’s closed vs. public. In a public group, members’ comments show up in their friend’s newsfeeds too, so people are wary about posting.

Do not just add people to your group because you want to grow it as quickly as you can. If your group is full of people that don’t care about being there, they won’t interact, so what’s the point, right?

3. Post your rules.

You can do this in the description section (after a welcome sentence or two, and what the group is about). Rules will help reduce sales posts, as well as any other types of posts you want to prevent. Screen people as best you can before you add them to make sure it’s not a spam account (you can outsource this to your VA if you have one).

4. Set an example

Be in the group at least 5 days a week to interact, answer questions and get conversations going. People are going to follow your lead, so if you aren’t involved in the group, they won’t be either.

TIME SAVING TIP: You can set up your posts ahead of time with a social media scheduling tool like Buffer, Hootsuite or PostPlanner.  Another scheduling tool is Edgar. I use Edgar and I love because it recycles through my library of posts automatically (set up a post once and it lives on, and you just keep adding content that rotates through the queue – pricing starts at $49 per month, but it’s amazing).

Don’t schedule the same posts each week because that gets really boring for your members.  I create 12 posts for 3 days each week (M-W-F) so I have 4-months worth of posts that I can reuse. On Tuesdays and Thursdays, I post other things like maybe one of my blog posts, a question, a poll, a motivational message or something else. I don’t have all 5 days planned out in advance, but that may appeal to you.

On occasion, I will share a special offer, flash sale or other offer that I think my group would be interested in.

5. Make it fun

Show your personality, don’t be perfect – be real. Let people get a glimpse into what you’re really like. It doesn’t all have to be serious.

6. Offer free goodies

Pin an opt-in to the top of your group as part of your welcome message. New members will appreciate this and it’s a great way to build your email list. Change out your free offer a few times a year. I prefer for this freebie to not lead to a sales pitch, but more of an opportunity for people to get to know you. Once they’re on your email list, they’ll know about any promotions or special offers you have throughout the year.

7. Provide free trainings or demos

Facebook live is great for this, but you can also add any recorded videos you already have.   I like Facebook Live because it gives people a chance to see you live, and you can answer their questions right there on the spot.

8. Use graphics in your posts

Eye-catching graphics will grab people’s attention in the news feed. This is easy (and free) to do.  You can use stock photo sites like pexels.com and pixabay.com and use picmonkey.com to add text. Easy breezy! Canva.com is another option for creating graphics.

9. Don’t talk at people

Since the goal of your group is to get people involved, and familiar with you, involve them, ask for feedback and ask questions.  Do a poll from time to time to find out what people want to learn about the most or what they struggle with about certain topics.

Doing polls can also help you know what to include in your paid programs, as well as how to market your programs (what language to use, etc.)

10. Do a 5-7 day challenge

Free challenges work incredibly well to kick off a brand new group and get an influx of new members, and it’s very effective for breathing new life into an existing group. You just want your challenge topic to be relevant to the theme of your group.

If you need your own 7-Day Challenge, you can check out the 7-Day Healthy Habits Challenge here.

Don’t be afraid to test things to see what works best. I’ve been running Facebook groups for over 6 years, and it’s one of my absolute favorite things to do.  I’ve learned by trial and error what works and what does not, so don’t be afraid to do the same with your own group.  It’s always good to experiment from time to time.

Wishing you much success with your Facebook group.

CLICK HERE to grab your copy of this checklist so you can refer back to it any time.

 

 

 

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How To Make Facebook Work For Your Business

How To Make Facebook Work For Your Business

Frustrated with Facebook ads and throwing your money down the drain?  Are you wondering how you can reach YOUR ideal clients without pulling your hair out?

Today, I’m honored to have my good friend (and amazing business mentor) Karen Pattock share a free step-by-step training that reveals an often-overlooked, but critical (and free) tool that you are probably missing.  Without the use of this free tool, it’s very likely your Facebook ads will flop (or your results will be less than stellar).

Karen is one of my top people to turn to for Facebook marketing, so I knew I HAD to have her as guest to share her wisdom with you.   She went a step further and put together an entire training for you, so read on for more info on that too.

Be prepared to be blown away!

Here’s Karen…

Are you someone that has tried paid advertising on Facebook and once your campaign ended it felt like you flushed your money down the toilet?

I’ll be honest… Facebook is making millions of dollars in advertising money from people that don’t see any results.

But, I can’t really blame Facebook and neither should you.

The truth is there are also thousands of examples of companies and small business owners that are getting amazing results from their advertising efforts on Facebook.

The difference between those that are frustrated because they didn’t get results and those that are seeing tremendous results is a simple thing called RESEARCH.

Luckily there is a tremendous tool built right into the Facebook platform that allows you to do the research. It’s called ‘Audience Insights’.

Audience Insights lets you tap into the kind of research that puts you exactly where your ideal clients are on Facebook.

Today, I’m sharing a step-by-step video training that teaches you how to use Audience Insights in your business.

This video ‘how-to’ training breaks down the following:

  • What the Audience Insights tool is and why it’s important to your online marketing strategy, (even if you aren’t planning on paid adverting right away)
  • A demonstration of the Audience Insights tool inside my Ads Dashboard using three variations of searches: Weight Loss Health Coach, Fitness Professional, and Paleo Diet Health Coach
  • How to maximize the results of your research by not only applying it to your paid advertising strategy but also to your day-to-day posting strategy to increase engagement and get more eyes on your offers.

I encourage you to first watch the training all the way through to the end. Then watch it a second time and test it for yourself as I walk you through it all step by step.

No matter where you are in your business, how successful you’ve been to date, or what your experience has been in the past with Facebook, the information you learn today will be extremely influential in reaching your ideal clients and turning them into paying customers.

Watch the training by >> CLICKING HERE. <<

 

 

 

P.S. WANT TO LEARN MORE ABOUT THE OTHER FREE MARKETING TOOLS ON FACEBOOK?

Marketing your business becomes a whole lot easier when you have a system and let’s face it… the inside scoop never hurts.

To teach you the ‘inside scoop’ about Facebook marketing and how to set up the free marketing tools offered inside the Facebook platform I am offering a $50.00 discount on my Harness the Power of Facebook Marketing program to you because you’re part of Kathleen’s tribe.

There’s no need to continue to post without being seen by your ideal client.

There’s no reason to make offers to grow your email list and all you hear are crickets.

And there’s no reason to try to figure it out on your own when I’ve demonstrated how to maximize your exposure on Facebook with the free marketing tools available.

To discover more about the program and get access to the $50.00 discount, just >> CLICK HERE <<

Karen Pattock is an International Business Coach and Educator specializing in Facebook Marketing and Online Customer Attraction Systems. She’s known as the “In The Trenches” Coach because she not only teaches her clients the ‘what’ of online marketing she also dives into the ‘how’ that it takes each step of the way to accomplish their goals.

You can find out more about Karen and her incredible resources >> HERE <<

 

In the spirit of full disclosure, this post includes an affiliate link, which means that I may receive a commission if you decide to make a purchase. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.

Everything You Need to Know to Start Using Facebook Live for Your Health Coaching Business

Everything You Need to Know to Start Using Facebook Live for Your Health Coaching Business

I recently posed a question in my Health Coach Peer Support Group to find out who was interested in learning more about doing Facebook Live for their business.

The response was overwhelming, so I decided to do a live stream inside of the group to share some of what I’ve learned over the past few months. I shared a few tips and strategies for how to get the most out of the platform, and also learn what mistakes to avoid (because I’ve made a few).

You can request to join our awesome group HERE to watch the recording (certified health coaches, nutritionists and certified fitness professionals only). 

What IS Facebook Live anyway?

Good question! Facebook Live allows you to broadcast a live streaming video from your Facebook profile, page, or group. The nice thing about Facebook Live is that your video is saved until you decide to delete it (unlike Periscope where your video is deleted after 24 hours). Once your live stream is over, it will be saved and stored under your “Videos” tab for easy access.

NOTE: You can also export your live stream recording to repurpose for other uses (upload to YouTube, trainings, podcast episodes and more).

As you may already know, Facebook Live is available from your smartphone or tablet. If you use the Chrome browser, you can now broadcast from your laptop or desktop (AWESOME!).

When you go to enter a status update on Facebook, one of the options is “Live Video,” and it’s as easy as that.

I’m going to break it down for you in this post, so you can have a flawless and professional live streaming experience to build your audience, your email list, and your business.  

First, let’s start with some of the benefits of using Facebook Live.

  • More of your fans and followers will see your live stream because Facebook pushes live video into the newsfeed a lot more than your other posts. (I recently saw a health coach that has just 150 Facebook fans, but her live stream reached over 1,100 within 24 hours – IMPRESSIVE!)
  • You get to be seen as an authority or expert in your field.
  • People get to know you on a more personal level – when they see you on video, it’s the closest thing to meeting you in person so they can get a sense of your personality.
  • You can use it as part of a promotion strategy – before and during a program launch.
  • People LOVE video!
  • It’s FREE!

I know it can feel a bit scary at first – there’s just something about hitting that “go live” button that can give you major butterflies. But I have some tips that will help with that too, so be sure to read the entire post.

The best way to practice live streaming is by creating your own Facebook group to use as your test group. This will be your “lab” where you can try things out, see what you like, and what works for you. You can test the lighting, the sound and your messaging without going live in front of an audience right from the start. This is what I did and it was incredibly helpful! To start a group, just make sure you set it to closed or secret, then you’ll have to add one person before you can open your group (I always nominate my husband for this). Then you are ready to go.

It’s important to use Facebook Live mostly for “giving,” and on occasion you can promote a paid program or service. Use the 80/20 rule for guidance (where 80% of the time you are just providing value and/or sending people to a blog post or opt-in, then 20% of the time you can mention a promotion).

Facebook Live can be utilized from your profile page, your business page, and Facebook groups. Today, I’m going to focus mostly on using it for your Facebook business page, but most of the same things can apply to your Facebook group if you have one.

Here we go! Follow these steps and you will be using Facebook Live like a pro in no time:

1. Pretend you’re speaking to ONE person – not a room full of people. Imagine there is just one person on the other side of your screen – your ideal client or a good friend. This not only helps you to be more relatable, but it will also help calm your nerves.

2. Know your goal ahead of time. Before you go live, know your end goal. Is your FB Live video for education purposes, and then you will send viewers to one of your blog posts for more information? Maybe you want to send them to an opt-in to build your email list, or perhaps it’s going to be part of an upcoming launch.

If you are using live streaming as part of your launch strategy, you can start planting seeds by sharing a little of what will be covered in your program. Then at the end, tell them where to go for more information. Include a url in the comments so there will be a clickable link to make it easy (for example: Click here for your free copy of “XYZ”.)

3. Know your topic ahead of time so you can stay on track and not lose focus. Do you want to teach something, demonstrate something (cooking tips, for example), share an experience, or something else perhaps? Keep notes handy to refer to when needed. I like to keep my notes on my computer screen in Evernote so I can glance over there when needed (Word is also helpful for this).

If you’re doing a live Q & A, get questions on the topic ahead of time. You can either use these questions to kick off the live stream, or have them on hand in case your viewers don’t ask questions, then you’ll have some ready to answer.

4. When you first go live, tell people what you are going to talk about and introduce yourself. Don’t assume people know who you are. Especially if you repurpose the video for something else, or use it as a Facebook ad later, it’s important that you introduce yourself.

5. After you introduce yourself and let people know what you’re going to talk about, ask people to type hello in the comments below or click the like or love emoji so you know they are with you. This makes it more interactive, and if you do this from your FB page, the likes and comments will show up in their friends’ newsfeed, so you may get more people over on your page just from doing that.

6. As you share your content or tips, be sure to smile and look at the camera most of the time. Remember you’re just talking to one person, and when you look at your camera your viewers will feel as though you are talking right to them. Ask a question or two along the way to get feedback in the comments section. Questions like “What do you think about that?” “What questions do you have?” “What’s your biggest challenge with XYZ?”

Plan on 5-15 minutes for your first few live streams, then test to see what length of time seems to work the best for you and your audience. If you get a lot of interaction, and you go longer, that’s great too.

7. End with a call to action. I mentioned earlier that it’s important to know your goal ahead of time. This is another place where this comes into play. What action do you want people to take at the end of your broadcast?

 Some ideas include…

  • An invitation to download a free guide or checklist 
  • Joining your free FB group (if you have one)
  • Sign up for your free challenge 
  • Sign up for a program or get on your waiting list
  • Find out more details in one of your blog posts

You can also ask people to post questions in the comments, and pick the most relevant ones to answer. Thank people for joining you and let them know you look forward to seeing them next time. 

Tech Tips

Don’t get too hung up on the extra tech tools that are out there – you don’t need much at all as you get started.

Consider getting an inexpensive stand for your phone or tablet so you can position it where you want it. You don’t have to get anything fancy to start out so test things and see what you might need. If your lighting isn’t good, there are inexpensive clip-on lights or you can get a diva ring light (all available on Amazon).

Just use what you have first then see if you need anything else to improve the quality. 

A few final tips…

  1. Put a do not disturb sign on your door to prevent people from ringing the bell.
  2. Turn off your home phone.
  3. Put animals away so they don’t disturb you.
  4. If you have young children, have someone there to keep them busy.
  5. Be in a quiet space with the door closed.

With a little practice and planning, you will be on your way to rocking your live streams. Let me know how it goes.

I’m rooting for you!

Join our AMAZING, free mastermind group just for certified health coaches and certified fit pros.

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How to Use a Call to Action to Boost Your Business

How to Use a Call to Action to Boost Your Business

Have you ever felt frustrated that your potential customers aren’t taking action like you want them to? Do you feel like you’re delivering valuable content, posting on social media, but you’re not seeing the results you hoped for? If so, it could be that you need to look at your call to action.

What Is a Call To Action?

A call to action is a phrase, or even a paragraph instructing your audience of the action that you want them to take. In order for a call to action to be effective, it must be both specific and actionable. You don’t want to be vague when creating a call to action. Your audience should be crystal clear about the action that you want them to take. You should also make it easy (totally obvious) for them to follow through and take action.

Sometimes a call to action will include a hyperlink within the text of your content. Other times, it may be more effective to insert a clickable button so that it stands out from the rest of the content. No matter how it is designed, it should be clear what action you want your audience to take at a glance.

In order for a call to action to be effective, you also need to be clear about what your audience should expect once they take action. Adding a clear value proposition will not only make your call to action more likely to convert, but will also help set expectations for your audience.

For example, many people fall into the trap of using the phrase “Click Here,” as their call to action. While it may be clear what action you want them to take, it is not compelling, and does not provide a clear value proposition. Your audience has no idea what to expect after they click on the link or button.

A more effective call to action might say, “Download Your Free E-guide.” It still lets your audience know what action you want them to take, while also clearly defining expectations of what they will receive once they take action.

Where to Use a Call to Action

There are nearly limitless possibilities of where you can use a call to action. Think of all the various platforms you use to communicate with your audience. Any time you are communicating with your audience, you should have a call to action instructing them in what you want them to do next. Below is a list of places where you may want to include a call to action. While it is not an exhaustive list, it should help you to get started brainstorming.

Blog post

Blog posts are a popular way to deliver valuable content to your audience, and establish yourself as an expert in your field. Use a call to action within your post to link to another related post on your blog. You can also use a call to action to lead people to an opt-in to help grow your email list.

Social media posts

Social media can be a powerful tool in your marketing arsenal if used correctly. Rather than simply posting at random, your posts should all be designed with a purpose. Tell people what to do and why they should do it. An example would be adding a link that states “click here for your free guide” at the end of a post showing why the guide would benefit them.

Opt-ins and landing pages

In many cases, an effective call to action will lead directly to a landing page. The landing page should be set up as part of your sales funnel so that it provides additional information, while only giving one option to move forward. A well designed landing page will have a call to action incorporated into it, leading your audience to take the next step. It should be designed so that it is obvious where they should click to take the next step.

You can also use a call to action to encourage people to receive your opt-in. This will help to grow your email list, while giving your audience access to additional valuable content.

Sales pages

Your sales page should be designed so that it is very obvious how your audience can purchase your products or services. Incorporate a “Buy Now” button in more than one place on your sales page to make it easy for them to make a purchase. You want to include a ‘buy now’ button near the bottom so people don’t have to scroll back up to find it (make it super easy for them to take action).

Videos or live broadcasts

Videos can be an effective marketing tool because they make it easy for people to connect with you on a personal level. At the end of your video, what should people do? Your call to action could be to download a new free guide, or checklist, or it could be to join your private Facebook group, or enroll in your new program. Include both verbal, as well as text instructions on screen to help your audience know what the next steps they should take are.

Improve Your Business with Effective Calls to Action

No matter how large or small your business currently is, an effective call to action can help you convert your audience to paying customers. You can use a call to action to grow your business, and effectively move people through your sales funnel. Improve your call to action, and watch your business grow.

Come join us!  If you’re a certified health coach, nutritionist or certified fit pro, join us over in our private Facebook group to brainstorm, share ideas, and get support to build your business.

Hope to see you there!

Kathleen

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