Easy Ways to Repurpose Your Content to Reach More People and Save Time

Easy Ways to Repurpose Your Content to Reach More People and Save Time

Easy Ways to Repurpose Your Content to Reach More People and Save Time

Coming up with content on a regular basis can be challenging, so finding easy ways to repurpose your content will allow you to reach more people and help you save time.

One piece of content can be used multiple ways, which means you can share your knowledge in different formats which means you can reach more people because they will consume your content in the medium of their choice (audio, video, written, etc.).

In this episode, we’re going all in on:

  • What content marketing is and the most common ways to share content
  • 5 unique ways to reuse content every week to reach more people
  • Specific examples of how to repurpose 4 types of content from one blog post
  • How to repurpose content to build your email list

To become known, people need to be able to learn from you and connect with you, so sharing content is one of the best ways to attract more clients.

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Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

Is it Better to Do Live Video on Your Facebook Page or in Your Facebook Group?

If you’ve been wondering if it’s better to do live video on your Facebook page or in your Facebook group, it’s a great question.

You are probably aware that video is a great way to engage with your audience and attract new clients, but it can be a quandary to try to decide where and how often to go live.

Going live on your Facebook page and in your group are both beneficial, and in this episode, we’re sharing what works for us and we give you examples of what you can do too to simplify things.

In this episode, we’re covering:

  • The top benefits of going live on your Facebook page vs. in your group
  • What type of topics to cover on your page and what should be kept in your group
  • How long each live video should be (time recommendations are different on your page than they are in your group)
  • Important factors to consider when deciding whether you should go live on your page or in your group
  • Why you should be consistent with live video even if you just go live in one place

If you’ve been questioning where to focus your live video strategy, this episode will help you figure out what will work for you and your goals. Each format has its benefits, so tune in to find out your best live video strategy to reach the most ideal clients!

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The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

  • Why you need a clear marketing message that speaks to and attracts your ideal clients
  • How to develop a one-line description of who you help, how you help and the results they could get from working with
  • How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

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How To Attract Clients with Your Story

How To Attract Clients with Your Story

How to Attract Clients with Your Story

You probably already know the importance of having a niche and being clear in your marketing message so you can attract the right clients, but you can take that a step further to really draw people in, so they realize you are the perfect person to help them.  This comes down to your messaging and your story.

As Donald Miller says: “The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customer won’t listen.”  He also says: “Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move onto another brand.”

Being clear in your messaging is more important now than ever as people are inundated with information that just becomes white noise they ignore.  Generic, general messaging doesn’t work.

Ahhhh, but you can use this to your advantage to stand out and be noticed!

In this episode, you’ll learn:

  • Why you need to nail your story brand to attract your ideal clients
  • Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
  • The Simple Story Brand 7 Framework, including…
    • Principle #1: A Character
    • Principle #2: Has a Problem
    • Principle #3: And Meets a Guide
    • Principle #4: Who Gives Them a Plan
    • Principle #5: And Calls Them to Action
    • Principle #6: That Helps Them to Avoid Failure
    • Principle #7: And Ends in a Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

We’re breaking it all down for you in this episode.

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

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3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

3 Things Every Instagram Bio Should Include

Did you know that one of the fastest ways to grab the attention of your ideal clients on Instagram is with your bio?  You only have 150 characters to relay what you do in a way that will capture the attention of prospects and lead them to find out more.  When your followers see your posts or they check you out because you’ve followed them or sent them a DM, your bio is going to determine if they follow you back (or not) and take the next step.

Because we know how important your Instagram bio is (it’s like your mini business card, only better), we did Instagram bio audits for some of our members of the Wellness Business Insider’s Club and since they found it so valuable, we decided to share it with you!

Here’s what you’ll discover:

  • The 3 components you must include in your Instagram bio to attract your ideal clients
  • How to expertly craft an Instagram bio that converts
  • The importance of a bio that has simple, clear and concise messaging with a specific call to action
  • …plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients from your Instagram efforts, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

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Ask Us Anything

Ask Us Anything

Ask Us Anything

In this episode of The Wellness Business Podcast, we’re back with one of our favorite formats which is Ask Us Anything. We’re answering your questions, and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch.

After listening to this episode, you’ll come away knowing:

  • What to include in your online program and how to create it even when you’re not tech-savvy at all!
  • The best way to generate sales during the holidays
  • Why Facebook ads are not always great for ROI (we’re sharing what to do instead!)
  • Whether you should create a new Facebook group for your free challenge or use your main group to run the challenge
  • How to grow your email list from scratch when you’re just starting out

Tune in to this Ask Us Anything episode and let me know what you think.

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