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Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

by Kathleen LeGrys | Jul 24, 2023

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here’s what you’ll discover in this episode:

Why it’s important to have a variety of posts on social media
The 3 different categories of posts you should include
5 examples of types of posts you can put on rotation every month
How to come up with 30 days or more worth of posts each and every month

If you want to be more consistent on social media, but it has just felt too time consuming to come up with ideas for posts and videos, tune in to find out how to simplify the process.

BTW…I have a free guide that covers what we’re going to talk about in more detail and it’s called Social Media Planning Made Easy. This is a handy guide you can refer back to over and over again with a ton of ideas for coming up with social media posts, including 16 ideas for posts that you can put on rotation each month to build awareness, grow your email list AND convert followers to clients.

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.

Let’s talk a little bit about your social media strategy before we go into specific ideas for your posts.

In addition to having a variety of posts, you want to keep the customer journey in mind with your content. We talk about the customer journey a lot on this podcast because it’s so important. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.

Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales. The more touch points people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.

Needless to say, including video (live or recorded) as part of your content strategy is critical if you want to stand out and dramatically expedite the customer journey.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy

Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.

Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).

Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one.

So, Awareness & Nurture, lead generation and sales are your categories. Use a mix of these posts throughout the month, and notice which posts get the most engagement, responses and results and do more of those.

Here are 5 examples of types of posts you can put on rotation to get you started and I include a total of 16 examples in my free guide:

Quote graphics – these are great because they tend to get a lot of shares which can get you in front of new people. (Awareness/nurture category)
Behind the scenes with you – what are you working on or what is your latest find that you love. People also love sneak peeks of things. You can share that you are working on a new program a webinar, or a challenge, for example. (Awareness/nurture category)
Share a success story about you or a client – this makes what you do come to life when you share stories about how your life changed or the life of your client. (Awareness/nurture category)
Promote your freebies to grow your email list – remember that social media is where people find you and you want to connect off of social to build trust and invite people to work with you. (Lead generation)
Book a call with you – the #1 way you are going to get clients will be through free calls, so the more you do, the more clients you will have. (Sales)

The Difference Between Your Free and Paid Content

Strategy #3: Come up with 8-12 core pillars of content

Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60).

Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that tie into your offers and coaching programs? Consider some of the common questions you get since these can be good topics too.

Here are 8 examples of pillars of content for this niche that you can break down into smaller topics:

Hidden sources of gluten
Meal planning when you’re the only one in your family who is GF
How to avoid cross contamination in the kitchen
How to shop GF on a budget
Eating out while traveling
Gluten free baking tips
How to eat healthy while GF (some GF food is junk food)
What to do if you consumed gluten by mistake

When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.

The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.

If you open up a Google sheet, you can add your 8-12 pillars of content across the top, and then list your topics down each column and add to them as you go. Another option is to create a new tab in your Google sheet for each pillar. You can also use Trello or Evernote if you prefer. You just want to keep a running list, so you can continue to add to it as ideas strike, so whatever tech works for you is fine.

Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.

If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content. You can add or change pillars as you go. If you can only think of 3-5, start there.

You want to include the 3 categories we mentioned too: Awareness & Nurture, Lead and Sales. So, when you add in posts for those, you’re going to have so much content ready to go.

You have to write out the posts or video outline, but that’s usually the easy part – keep it short, sweet and helpful and imagine your post is only for your ideal client – it’s not for everyone. Imagine you are writing to one person.

Are you feeling a bit more enthused about this now? We hope so.

Recap

Let’s recap what we covered about how to plan out 30 days of your social media content in one hour or less each month.

Strategy #1: Use a variety of posts.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy: Attract & Nurture, Lead generation and sales.

Strategy #3: Come up with 8-12 core pillars of content.

BONUS TIP: You can schedule your posts ahead of time with a scheduling app like Planoly which works with Facebook, Instagram and Pinterest, or MeetEdgar for FB and IG. You can also google “social media scheduling apps” and look at more options.

Be sure to download your free copy of my guide, Social Media Planning Made Easy. It’s going to save you so much time and help you come up with better content that moves your ideal client along on their customer journey. You’ll also learn the #1 secret to getting engagement on your posts.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best Of: The Difference Between Your Free and Paid Content

by Kathleen LeGrys | Jul 17, 2023

Best Of: The Difference Between Your Free and Paid Content

When it comes to creating and sharing content for your business, there are two types; Free and paid.

But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs?

If this question has been on your mind, this episode will be a huge help.

Here’s what you’ll discover:

The purpose of your free content and how it plays an important role in your marketing and client attraction strategy

8 popular types of free content you can use to attract your ideal clients

What to avoid doing with your free content

Examples of free content you can start sharing today

Tune in or read the post below to learn how to use both forms of content in your business to get the best results.

I received a great question about how coaches should distinguish between their free and paid content; what should be offered as part of content such as freebies, blog posts and livestreams, and what should be saved for content for paying clients.

Alma asked this question and then went on to say “I feel like if I just touch on the subjects of healthy nutrition or exercise tips without getting into the “nitty-gritty” in the materials available for free, people would sense that there isn’t much value in them.”

This is such a great question, and it may be something you are wondering too, so we wanted to cover this on the podcast.

Purpose of Free Content

Let’s talk about the purpose of your free content, we’ll share a few different examples, and then we’ll talk about your paid content (your coaching programs and courses) and how to set that apart, as well as how to use your free content to lead to your paid programs.

It’s important to first point out that your free content is actually part of your marketing strategy because it’s an important piece of the awareness and attraction phase where people get to learn more about you and determine if they can learn something valuable from you. This is called content marketing.

According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

So, content marketing – your free content – is a client attraction strategy and it’s a key part of how you will bring people into your world. Think about the people you follow on social media – you probably follow many of them because you learn from them on a regular basis. You learn bits and pieces of information, but you don’t learn an entire process from A-Z, right? Your free content builds trust and rapport and is oftentimes the first step in the customer journey or sales funnel. Here’s one example: People read one of your blog posts, they see your social media icons, and they follow you on Instagram. Once they check out your IG bio, they see you have a free offer or a Facebook group, and they request to join your group or they opt-in for your freebie.

Your free content can come in many forms, including:

Blog posts
Social Media (posts, stories, Reels, YouTube, Clubhouse, etc.)
Webinars
Free PDF downloads
Video series
Podcasts
Livestreams
Podcast

Where it can get confusing, as Alma mentioned, is how much information do you offer for free, where you make it valuable enough and what should be part of your paid programs.

With the list of 8 options above for free content, each one of those should play a part in creating awareness and desire for your paid programs and let people get to know YOU as a person and your brand. This is a process that takes time, and it takes multiple touch points over time.

Your free content should be part of the customer journey where you get to educate and inspire your audience about topics that you cover in your programs and how your program helps your clients achieve their goals.

Here’s the big distinguisher between your free and paid content:

Your free content shares small pieces of helpful information on a specific topic but it does not give a system or a roadmap for a transformation or desired outcome. Your paid program provides the entire solution.

Your free content is only small chunks of the solutions you offer. You aren’t taking people from point A to point B and beyond – you are making them aware of what you do, who you help and how you help them, and you provide helpful tips

and inspiration along the way.

Think about the people you follow on social media – let’s take someone who is an Instagram expert, like Jasmine Star (we had her on the podcast back on episode 117 about How to Easily Navigate the Changes on Instagram). She is one of my favorite people to learn from when it comes to IG. She shares fun and helpful tips and strategies, but if you want to learn her whole system and you want more access to her, you need to enroll in her paid program, Social Curator, which is her monthly subscription where you get a complete monthly IG strategy, IG posts, captions, and images for IG.

You can take some information from your paid program, but just share a small part each time, and make it specific to your niche, so you are attracting more of your ideal clients and building trust with them. People will still learn something of value, but it’s not going to solve an entire problem.

It will be the same for a freebie you offer. It should be about one specific topic, so your ideal clients can get a small win. Your free offer shouldn’t be a 30-page eguide. A big mistake we see is overwhelming people with too much information. A great free offer is more about what they can take action on vs making it too long for them to consume and never put anything into place. When you get very specific about who your freebie is for and the quick mini win it will get your ideal client, it makes it easier to come up with ideas.

Say your niche is helping moms who have just been diagnosed with celiac disease. You know from experience, that one of their top struggles is likely how to pack food and snacks when they travel. Maybe your freebie is a list of 20 gluten-free, celiac-friendly foods that are perfect for traveling.

The list will give them a quick win, but there is so much more they need to learn and implement in order to implement a gluten-free lifestyle, from how to avoid cross contamination in their home, how to cook for the whole family when you are the only one who has to be GF, how to eat out when you have celiac, and so much more. There is a lot they have to learn, and your free guide gives them one small part of what they need to know. They can now start to see that you are a trusted resource, and they may want to learn more about how you can help them by working with you.

Take this podcast as another example. We now have over 300 episodes full of free and helpful content. We also have a paid program called the Wellness Business Accelerator which is our 12-week course for wellness business owners who want to fill their practice. In this program, we take our students through a very detailed, and step-by-step process to dramatically accelerate their business growth, so they can start getting clients in as little as 60 days. People can get free content on the show to get small wins, which we love hearing about, and for those who want more support and a proven blueprint and process to follow, they can enroll in our paid program – the full solution.

Recap

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else. Your free content should ultimately lead people to your paid programs, and that’s how content marketing works.

Speaking of content, you can save yourself a lot of time by repurposing your hard work, and we covered how to do this on episode 144 where we talked about 5 Simple Ways to Repurpose Your Content to Reach More People.

Resources and Links mentioned on the show:

Episode 117 – How to Navigate the Changes on Instagram

Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People

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Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

by Kathleen LeGrys | May 1, 2023

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

What it means to be authentic on social media and examples of how to do it
How trends can actually backfire when it comes to growing your following
Why your videos don’t need to go viral to build your brand
How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me. As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand. I decided I would use reels as another form of short video content and use it to share quick helpful tips. This video format was appealing to me because it’s very easy to come up with content that is short and to the point. I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing. So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?” When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.
Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives. I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The Formula for Getting Clients Through Social Media in 2023

by Kathleen LeGrys | Apr 24, 2023

The Formula for Getting Clients Through Social Media in 2023

Are you spending hours on social media every week but you’re not getting clients?

If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don’t really have much of an actual strategy except for posting content to check it off the old to-do list.

The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.

In this episode, you’ll discover:

The #1 thing you must have in place to stand out and attract the right audience
How to lead followers to the next step in the customer journey, so they move closer to becoming a client
How to create content that will attract the right people and have them coming back to your account day after day
The social media content format that isn’t optional in 2023

And more!

If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.

Here’s what’s important to remember; social media is not the final destination but it’s a starting point to allow people to connect with you and find out more about you and what your business has to offer. Social media is usually the starting point of the customer journey where people first learn about you, and you have to map out what the next steps are that will move people along the customer journey – all the way to becoming a client. This can take time and the more you plan it out, the better results you’ll see.

A common mistake people make with their social media is posting content just to check something off their to-do list, but there is no real strategy in place as far as how to lead people to the next step and turn them into paying clients, and that’s what we’re going to help you with today.

Here are 5 things to implement with your social media strategy, so you can start seeing dramatically better results quickly:

#1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone. You don’t want to attract the masses on social media, and you don’t need your posts to go viral because it will likely reach a ton of people who are not your ideal clients. Narrowing in on who you help and what problem you help them solve, will help you know what type of content to create, so you can get the attention of the folks you can help.

You want to get clarity on WHO you help, what problem you help them solve and HOW you help them – the process or system you use. When you go from sharing more general information to specialty-specific content, you’ll attract more of your ideal clients and that’s what you want.

This is something we spend a lot of time on with our Wellness Business Accelerator students because it’s really such a huge foundational piece
of a successful business. Enrollment ended last week, but you can get on the wait list for later this fall if you want more information about joining us – go to wellnessbusinessaccelerator.com and you’ll be able to get on the VIP wait list there.

#2. The second thing that is important to keep in mind is the customer journey. What is a next step followers can take to get to know you more? You want to think about these steps as touchpoints or micro steps – and each one helps people get to know more about you and if you are the person to help them. The more people get to know you AND understand how you might be able to help them, the more likely they are to sign up for your programs – it all starts with trust. Examples of this include a next step such as: Join your Facebook group, sign up for one of your free resources, read one of your blog posts, join a challenge, watch one of your videos, book a discovery call, join your program. How are you incorporating the customer journey right now and how often are you directing people to another touchpoint? You want to do this at least twice a week if possible.

#3. Come up with 5-7 content pillars or categories of posts that are related to your niche, so when people visit your social media accounts and they see your first few posts, they can instantly tell what you are about and who you help (this can also help you stay ‘on topic’ with your content). These pillars or categories will be you go-to content ideas that will grow and evolve over time. The better your content is, the more devoted followers you will have. I do this by using a Google sheet, and I have columns with the content pillar names at the top, and then my social media team and I fill in the topics that are related to that pillar or category. It makes it so much easier to keep things organized this way and it also makes it easier to know what type of content to cover. If your niche is helping people with gluten sensitivity, transition to a gluten-free lifestyle, an example of 5 content pillars that could work.

1. 1. 1. Hidden sources of gluten in food and personal care products
    2. Meal planning when you’re the only one in your family who is GF
    3. How to avoid cross contamination in the kitchen
    4. How to shop GF on a budget
    5. Eating GF while traveling

Keep in mind that each pillar is broken down into smaller bite size topics, so the pillar about Eating out while traveling could cover many different posts such as: how to prepare snacks for the road, preparing snacks for the plane, scouting out the grocery stores and restaurants near your destination, what GF apps to use, and so on.

This is something else we go into in great detail inside the WBA in the lesson on Turning SM Followers into Paying Clients, so if you didn’t join us in the WBA last week, be sure to get on the waitlist at wellnessbusinessaccelerator.com so you can join us next time.

#4. Incorporate video into your social media strategy, so people can instantly connect with you and get a sense of your personality. Video really isn’t optional in 2023 if you want to stand out and build your business. People want to work with those they feel like they know and trust, and video is the quickest and most effective way to do it. Start simply with stories, reels or other recorded video format to get practice and build your confidence. Think about the people you follow and the accounts you like, chances are, they are doing video on a regular basis, and you feel like you have a connection with them, right? You want to do the same for your audience. How many vides are you doing each week? It doesn’t have to be all of your content because some people prefer to read content, but 1-2 videos each week will help you reach more people and allow your followers to get to know you. I find doing 1-2 reels each week is doable, and I do some face to camera stories as well as one livestream in my Facebook group each month. That works for me, so find what works for you – it may be more, or it might be less – but start where you can and grow from there.

#5: This is a big one! Make offers on a regular basis (discovery calls, joining your group program or membership).

Okay, be honest – how often are you sharing offers to work with you? Most coaches aren’t doing this nearly often enough, and it’s one of the main reasons they aren’t getting more clients. It would be great if our followers just clicked on our bio and booked a call without a prompt, but the truth is that our audience needs reminders about what we do, who we help, client success stories, testimonials – this takes some time, so being consistent with this is super important.

Are you mentioning your paid programs or client success stories at least once a week? One way to do this is to sprinkle in short stories about progress a client made or a goal they achieved. Don’t use their name, but you can say something like “I was just speaking with one of my clients last week and she was so excited to tell me she was able to fit into the jeans she had pushed way back into the back of the closet because she didn’t think she’d be ever to wear them again.” You can share quick wins your clients have had, and then say “If you’d like to see if we would be a good fit to work together, click the link below to book a free discovery call”. Easy, breezy, right?

RECAP

Here are 5 things to implement with your social media strategy to see better results and start getting clients:

Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.
Keep the customer journey in mind.
Come up with 5-7 ‘content pillars’.
Incorporate video into your strategy.
Make offers on a regular basis.

What is one thing you can start this week?

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost

by Kathleen LeGrys | Apr 10, 2023

Feeling Like Your Coaching Business Is Stuck? 3 Ideas for Giving it a Boost

There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.

Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the process.

Today, we’re going to cover 3 specific areas of your marketing that you want to look at closely because these are the most common places where we see coaches struggle.

We see it with coaches in our Facebook groups and we see it with coaches when they first join our Wellness Business Accelerator program – our signature course that teaches a proven system for reaching your ideal clients online and consistently enrolling new clients within 60 days. We’ll be opening the doors to the WBA on Monday, April 17^th, and if you’d like to be notified when the doors open, just message me on Instagram here.

Let’s dive into the ideas for giving your business a boost.

When we look at the health coaches who are struggling to get clients, one thing we notice is:

1. They don’t have a marketable ideal client. A marketable ideal client is someone who:

1. Knows they have a problem – they are aware of their struggle or issue.
2. Wants to solve the problem – they are looking for a solution.
3. Has money to invest into that solution – this is important, so you have people who are willing and ready to invest in the solution.

This is one of the first things we cover in the Wellness Business Accelerator because it’s so foundational and critical for reaching the people you want to help. Once coaches have this in place, everything else get easier because they are attracting the right people.

You could be trying to reach people on social media who may be aware of the problem they have (let’s say it’s high blood sugar) but they aren’t actively looking for a solution and they don’t have money to invest, so those people will never become paying clients no matter how amazing your marketing is or how often you show up for them. These people definitely need help but until they are ready and willing to invest in solving the problem by hiring you they aren’t the people you are trying to connect with.

One way to solve this problem and make sure you are attracting the right people that have all of the attributes of a marketable ideal client is to be very clear in your messaging and the content you create – are you speaking to the people who already know they have a problem, they are looking for a solution and they are ready to take action because they have money to invest?

So, you could choose a niche, but you also want to be sure it’s a marketable ideal client. We cover all of this in the WBA to make it easy.

Another common struggle coaches have is:

2. Not getting the attention of their dream clients on social media. This is typically due to 3 reasons:

1. Not speaking clearly with the words and phrases your ideal clients are using – you’re using industry jargon or words they are not actually using so there is a disconnect
2. Not creating content around their pain points – maybe you’re covering more general content but it’s not specific to your niche
3. No clear theme in your content creation strategy – you’re posting graphics and other content but there is no real path for taking followers to the next step of the customer journey which leads them to working with you.

Let’s look at not speaking clearly with the words and phrases your ideal clients are using because this is very common. One example would be if your niche was helping women improve their menopausal symptoms through diet and lifestyle. These women may be thinking about their frustration with hot flashes, waking up in the middle of the night drenched in sweat, sudden weight gain around their waist and mood swings. If you’re focusing more on words like ‘balancing hormones and hormonal imbalances” they may not resonate with that because it’s not speaking to the pain points they have – it’s going over their heads. That doesn’t mean you can’t use those words in places like your sales page and other areas of you copy and your content, but you want to focus on using more of what they are already thinking and saying, so they can relate to you more and see that you may be the one to help them. We covered this topic in detail on episode 296 about How to Find Out What Your Ideal Clients Really Want, so check that one out if you need help with this.

Remember, you’re not trying to reach the masses with your social media content. You are trying to get people to say, “Yes, this is for me” or “No, this is not for me”. You do that through creating content that speaks clearly and concisely about what you believe, your unique approach to solving their problem, and consistently inviting them to work with you.

Let’s move on to #3, which is…

3. Lack of consistency in making offers. This includes things such as:

1. Opening and promoting spots on your calendar for discovery calls
2. Opening the doors to your program/services at least once per quarter (open/close cart launch)

This is a big one! We know health coaches don’t want to come off as being salesy, but what often happens is the other extreme – they never or rarely ever promote their programs or invite people to book discovery calls. It would be amazing if our followers and subscribers automatically knew how we can help them, but they need reminders and they also need us to have direct calls to action such as how to book a call, how they can sign up to work with us, join a membership or other program. There has to be an intentional strategy with this where you plan it out on social media, and you map out any launches or promotions you want to do.

How often are you making offers – inviting people to take the next step in one of your paid programs? If you don’t have enough clients right now, chances are, you aren’t doing it often enough. One of the things we love helping our Wellness Business Accelerator students accomplish while we are together is to do a deep dive into how to make offers, how to map out their launches and the best way to get your followers excited about working with you before you even open the doors.

We know there is a lot to learn when it comes to growing your business with online strategies such as social media and email list building, but the good news is you CAN learn exactly how to do it. We love sharing our proven strategies to systematize and scale your efforts so you’ll save time and we’ll help you get the best results in the shortest time possible.

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