BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

Setting realistic expectations for marketing your business on social media is an important part of your strategy and can help prevent you from feeling discouraged or disappointed in your efforts. Whether you’re using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media.

In this episode you will discover:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely on a give-only strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Tune in so you can formulate a plan that leaves you feeling more optimistic and empowered about your efforts.

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5 Myths Most Health Coaches Believe that are Keeping them Stuck

5 Myths Most Health Coaches Believe that are Keeping them Stuck

5 Myths Most Health Coaches Believe that are Keeping them Stuck

Could you be falling for some of the common myths about building your coaching business?  If so, they are likely holding you back from showing up in a bigger way and growing your practice.

Confession: I fell for some of these when I was a new health coach. 

Today we are covering 5 Myths Most Health Coaches Believe that are Keeping them Stuck.

As we share each of them, see which ones you currently believe because they are likely keeping you either stuck in the way you take action, the way you’re showing up, the belief you have in yourself and/or what you are capable of doing.

We’re busting each myth and sharing what IS working right now.

Myth #1 – You need a big email list to make money. 

Myth #2 – You can build a successful business with only free content

Myth #3 – You have to have everything figured out before you get started

Myth #4 – You have to feel confident before you start

Myth #5 – You need a big social media following.

If any of these myths have kept you from taking the next step in your business, you’ll want to tune in to this episode!

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Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

We’re back with another Ask Us Anything episode, where we are answering your questions about Facebook groups vs Facebook pages and live vs recorded video.

If you’re wondering if you should have a Facebook page or a Facebook group (or both) and you are wondering if you should be doing live or recorded video on social media, you will get a ton of clarity by tuning in.

Here are the two great questions we are answering: 

“Should I do away with my FB page and start a FB group instead?

I have a FB page for my wellness business, but it doesn’t get much reach.

Should I do away with the page and encourage people to join the group?”

And

“I’ve been told that it’s better to do live video for organic reach, but I’ve also learned that the vast majority of the views will be on the replay. So, what is the benefit of doing live video vs recorded video?”

Have you been asking yourself these same questions?

Here’s what we’re covering:

  • Should you abandon your Facebook page if you have a group?
  • How to use your Facebook page to grow your group
  • How to get more people showing up for your livestreams
  • The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page
  • Is it best to do live or recorded video right now?

Tune in to find out the most up-to-date tips and strategies on these topics.

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5 Ingredients for Writing Attention-Grabbing Video Titles

5 Ingredients for Writing Attention-Grabbing Video Titles

5 Ingredients for Writing Attention-Grabbing Video Titles

Coming up with compelling titles for your videos is just as important (possibly even more important) as the content because the title is what gets people to click the ‘play’ button or not. No matter how great your videos are, titles that don’t spark interest and curiosity will fall flat and result in low views and engagement.

There are 5 key ingredients to a great video title that not only grabs the attention of your dream clients but also gets them to press the play button.

In this episode you will learn:

  • The 5 key ingredients for writing compelling video titles that are irresistible to your dream clients
  • Why your video title deserves as much time and consideration as the livestream content itself to attract more live engagement replay viewers
  • My favorite helper tool that basically guarantees your video title will be a home run in attracting your dream clients

This episode is a must-listen if you want to know how to write attention-grabbing video titles to attract your ideal clients.

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Great Digital Business Tools for Health Coaches

Great Digital Business Tools for Health Coaches

Great Digital Business Tools for Health Coaches

Having great digital tools for your health coaching business will help you streamline your business and save you time.

There are so many options these days which can be a bit overwhelming, so we wanted to share a few of our favorites with you.

In this episode, we’re sharing 8 of our favorite digital business tools in the following categories: 

  • Client management
  • Online coaching programs and courses
  • Email marketing
  • Organization and Project management
  • Graphics for social media
  • Webinars and livestream presentations

Most of the tools we’re covering today either have a free version or a free trial, so you can test it out for yourself to see what you think.

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How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How great would it be to plan out a month of your social media content in one hour or less?  Dreamy, right?

Coming up with social media content on a regular basis can feel like a lot sometimes, so

we’re sharing some of our best tips for creating great content your audience will love.

Here’s what you’ll discover:

  • Why it’s important to have a variety of posts
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.

Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.) 

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

Strategy #3: Come up with 8-12 core pillars of content

This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

We cover more on the episode, so tune in to learn how to implement these strategies. 

Be sure to download your free copy of my guide, Social Media Planning Made Easy.

This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey. 

You’ll also learn the #1 secret to getting engagement on your posts. 

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