BEST OF: 10 Hacks To Increase Productivity and Skyrocket Results

BEST OF: 10 Hacks To Increase Productivity and Skyrocket Results

BEST OF: 10 Hacks To Increase Productivity and Skyrocket Results

It can be tricky to transition from being an employee to a health coach and wellness business owner because you now have total control over what you do and when you do it.  While this can be a really good thing, it can also lead to feeling overwhelmed with no clear direction on how to prioritize tasks and projects because it feels like there’s so much to do.  We’re here to help! 

We’re bringing back a popular episode we did a long time ago, and we’re sharing ten invaluable hacks for doubling your productivity and skyrocketing your results.

Tune in to this episode for a breakdown and examples of each strategy, so you’ll know how to implement what we share.   

  1. Start with a 30-day plan and break it up into weekly goals and action steps. 
  2. Know the number of hours you can spend on your business each week.
  3. Limit distractions and turn off social media notifications.
  4. Tiny progress each day, week and month results in big wins.
  5. Skip the bells and whistles until you have a solid working model.
  6. Get an accountability partner who will hold you accountable.
  7. Get away from the house to work in two-hour blocks (coffee shop, library or your favorite spot).
  8. Don’t do anything else, until you complete the 1 big thing each day that moves your business forward.
  9. Use Single focus instead of multitasking
  10. 10.Set expectations that are obtainable rather than focusing on a big end goal.
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4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

Today, we’re sharing 4 simple and easy-to-implement ways for you to grow your group, but before we share the strategies, we want to point out that having the RIGHT people in your group is critical if you’re using your group as part of your marketing strategy. You don’t just want anyone joining your exclusive community, right? You only want people who are interested in your area of expertise and who could become a client at some point.  It’s easy to get hung up on the number of members you have but focusing on the quality of your group is the most important thing, so you have a group people who want to return to it every day and some of them will become clients. 

One way to get the right people in your group is by screening them before you approve them. In the area in your group of requested members, you can screen people there since it will tell you how many groups they belong to, where they work, etc. 

Here are a few tips on how to do this, so you can avoid adding fake or spammy accounts:    

  1. Only approve people who have a profile photo.
  2. Look at their profile information – do they look legit (or does their profile look suspiciously salesy, spammy or questionable in some way)?
  3. I don’t recommend approving people who belong to hundreds of groups, and you can see the number of groups someone belongs to (and the names of some of the groups) when they request to join your group. This is up to you, but when people belong to over 100 groups, the chances of them even seeing your content is pretty slim, but it’s totally up to you.
  4. If your group is only for women, don’t approve men (and vice versa). For example, maybe your group is about menopause, so it doesn’t make sense to let men into the group. It’s your group and your rules, so you get to decide who you let in. You want to protect your members and the integrity of your community.

If you aren’t sure about approving someone to join, you have the option to message them and ask them a question.  I’ve done this before where I’m not sure if they are really a health coach, but it seems like they might be but there is something that seems off, I’ll give them the benefit of the doubt and I’ll message them something like “thanks for requesting to join my Health Coach Biz Support Facebook group – you didn’t answer if you were a health coach, so I wanted to reach out and see where you went to school. Thanks so much.”  I’ll give them a couple of days to answer, and if I don’t hear back, I delete the request. They can always request again if they want.

Let’s dive into 4 ways to grow your group with your ideal clients, so you can build a cohesive community that looks to you as the expert.   

  1. Social Media: There are several different ways to use social media to invite people to your group, and you can switch these up each week to have some variety.    

When you’re promoting your group, be sure to include who it’s for and what’s in it for them.  Do you do monthly or weekly live demos, trainings or something else?  Be sure to mention that if you do, to give people an enticing reason to join.

Here are 4 ideas to get you started:

  • Use Instagram stories and instruct people to click the link in your bio to join your group or include the link right in your story by using one of the story stickers. 
  • Use your Instagram BIO – or use linktree for multiple links you want to display, including a link to join your group
  • Static image posts – You can do this to invite people to a livestream you’re doing in your group, so there is some urgency to join, so they don’t miss out.
  • Reels – This can be done to highlight a topic you are covering in your group and a call to action to join to learn more. 

Get creative and test different formats to see what works – have fun with it!

2. Use your follow-up email series. After people opt-in for your free offers, include an invitation to your group in the first email that goes out to your new subscribers.  Your new subscriber has just taken a step to learn more from you by signing up for your free resource, so this is a great opportunity for them to connect with you on a deeper level in your group.

3. Email your subscribers when you are going live in your group – either a training or demo on a topic, a live office hours Q and A or a guest. I’ve tested this and here’s what I have found to work best for me:  I send an email 3-4 days before I’m doing my live office hours, I send email #2 1-2 hours before I go live, and then a 3rd email right when I’m going live. I know people get busy and have other things going on in their lives, so these reminders have made a big difference in the number of people who show up live. At first, I wondered if it was the time I day I chose, but once I added in the reminder right when I was going live, attendance increased.    

4.  Put a tab on your website that says “Join my Facebook Group” or “Facebook Group” and link it to your group, so people see it when they go to your site (just make sure your group opens in a new tab, so visitors can quickly get back to your website). This is a great set it and forget it strategy that can be working for you behind the scenes, 24/7, so whenever someone goes to your website to read a blog post or check out something you have to offer, they’ll see you have a group.  Maybe they aren’t ready to work with you just yet, but by joining your group, they have the chance to get to know more about you and how you may be able to help them. 

There are many ways to grow your Facebook group, and the more you can build a community of people who get to learn from you and connect with you on a regular basis, the easier it will be to turn some of those members into clients.

If you would like more proven strategies that work really well, Grab my FREE CHECKLIST with 10 Free Ways to Build Your Facebook Group, so you have even more options for growing your community. 

If you want a step-by-step blueprint for setting up, growing and running a FB group that leads to paying clients, check out my Group Accelerator mini course. I walk you through everything you need to know, including how to set up your group the right way, how to increase engagement, how to grow your email list inside your group, how to get clients, how to not give away too much for free in your group and more. The great news is that it’s 50% off right now.  If you have a FB group and you aren’t happy with your results, you need this mini course. I’ve audited dozens of health coach groups, so I have some inside scoop on common mistakes and what to do instead to make sure your group isn’t just a destination for people to hang out, but that it also leads to people enrolling in your programs. 

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Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Would you like to figure out your social media analytics, so you can determine what content is working and what content is falling flat with your audience?

Taking some time each month to review your Facebook analytics is a great way to see if what you’re posting is getting engagement and helping you build brand awareness. This week we’re talking about the analytics that are provided on your Facebook business page.

In this week’s episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement
  • Our recommendation for digging into your own analytics and how often you should do it
  • The best way to verify what the analytics are telling you if you think there is a reporting problem

Let’s dig in!

Karen recently had a coach post this question:

‘So, my reach and engagement numbers are increasing incrementally every month. EXCEPT that there are 0 link clicks?!! What?! I have a CTA at the end of almost every post, different ones depending on what it is about. But does this basically mean, my freebie(s) are NOT working. I mean, a lot of these are educational. But still. 0 link clicks is depressing for all this work.’

This is such a great question. First, we want to give this coach kudos for taking the time to look at her analytics. Numerical data is always the quickest way to know if things are working or not. Even if you sit down for 15-20 minutes once per month you’ll gain a world of knowledge to help you make future decisions.

In her case she reached 2.4k people with her posts in the past 28 days and had 1.5k engagements. That’s amazing! It’s a 63% engagement rate.

The problem comes in because the data is also showing that she has had zero link clicks. She’s consistent with putting her freebies out there, so she’s wondering if is it true that no one is clicking?

If you’re reviewing your analytics and finding similar results we’re going to share with you 5 ways to troubleshoot so you can improve your link clicks.

We’re going to unpack how to verify your own analytics as well as share more about this coach’s story.

1. The first thing that we want you to consider is whether or not the iOS updates that happened last year are skewing your numbers. Anytime a link takes someone off of Facebook there is the potential for false reporting since that update. This is an unfortunate reality but one we have to deal with, so we need to find other ways to verify our results.

We did an episode earlier this year where we talked about the iOS update and 5 Ways to Overcome the Email Open Tracking Issue Due to the iOS15 Update. It was episode 244 so if you haven’t listened to it yet we recommend doing so.

2. The second step is to check your email management system to see if you are getting new subscribers. In the case of this coach, she had 9 new subscribers but didn’t have a way of knowing where they came from. She posts on several platforms and always uses the same link, so she wasn’t able to know for sure if they came from Facebook or somewhere else.

If you do the same thing, we recommend checking to see if your email management system allows you to create individual links for each platform you post on. It’s a fabulous way to improve your overall tracking. In the case of this coach, the great news is that she was getting new subscribers so something she was doing is working.

3. Step 3 in figuring out if your analytics are accurate would be to look at the reach for each individual post. What is the reach for each post compared to your overall number of followers? Are you including a specific call-to-action so your followers know exactly what they should do? This coach said she is adding a call-to-action in her posts so that’s perfect. The question is whether or not the posts that are sharing her freebie link is getting much less reach than her other posts so looking at individual post analytics will help answer that question? Get familiar with your data, see what trends are being reported based on your specific audience, and do your best to verify the information. If you have Google Analytics installed on your website, you can use the data being collected there to verify where the traffic is coming from.

4. Step 4 is to determine if there are certain types of posts, (let’s say quotes over blog or freebies), that seem to consistently get more reach than others? Often times Facebook will limit the reach of a post that has a link going outside of the Facebook platform. It’s important to know what your specific analytics look like for the different post types. Again, if you don’t have Google Analytics installed on your website platform it’s a great way to monitor your traffic. There are lots of training tutorials on YouTube showing you how to install it based on the platform you use. Just type in, “How to install Google Analytics on a _________ website.”

5. Step 5 to improve your analytics and engagement would be asking your audience what they want to hear from you. Find out what they want more of and what they want less of. Never be afraid to ask what they like better – option A or B). It’s important to switch things up and try new things to see if your analytics reflect an increase in engagement. People love to give their opinion and by creating a post with an A or B answer it will likely get more reach and engagement than other types of posts. You can track that with your analytics as well to determine if you should make it a regular part of your posting strategy.

There you have it, 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement. We recommend that you set 15-20 minutes aside on your calendar this week to dig into your analytics.

Let us know how it goes!

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How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.

Here are just a few benefits of hosting live office hours in your group:

  1. You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  2. You don’t have to come up with a topic for your livestream since you’re answering questions from group members.
  3. You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.

I recently did my very first live office hours in my Health Coach Biz Support Facebook group and I loved it. I had some questions about how to run a life office hours session, so we thought it would be a good episode for the podcast.

In case you aren’t sure what I’m referring to, you can host live office hours in your group which can be a great way to boost interaction.  You can either do this by answering questions by typing your reply or you can make it more fun and engaging by doing it as a livestream which is what I did, and it’s what I recommend you do too.  One of the goals for social media and for your group is for people to connect with you and get to know you, and doing live video is one of the best ways to do that.

Here’s what I love about doing live office hours: 

  • You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  • You don’t have to come up with a topic for your livestream since you’re answering questions.
  • You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

You may be wondering what to do if you don’t get any questions while you’re live and we are going to cover that too because I have the perfect solution that will eliminate this worry completely. 

It’s really very easy, and it’s just a different format of a livestream where you are doing a live Q and A. You can do this in your Facebook group or your page – it’s totally up to you. If you want it to be more exclusive and/or if you want to make it part of a paid program, do it in your group. You can do this on Instagram too if you want.

Here are the 5 steps:

1. Decide on the day and time of your office hours. You may want to allow up to an hour of your time for this, but you can just list the start time. 

2. Create a graphic in Canva with text that says something like “Live Office Hours” or “Live Q & A” and include your name at the bottom, under your photo so it reads “with Mary Smith”.   Canva has great templates for this that make it easy – just enter “office hours” or “live q and a” in the Canva search bar and you’ll see some templates pop up and you can customize the color and elements on the graphic. You can whip this up in about 2 minutes. 

Below is the graphic I created in Canva to give you an idea. If you type in “Office Hours” or “Live Q and A” you’ll find some templates that are super easy to customize.

3. Create a post in your group or on your page that explains how the office hours will work. Let people know about a week ahead of time to allow time to gather questions.

Here’s what I wrote for my post:

I would love to answer any questions you have about running, marketing or building your wellness business, so here’s how it will work:

Post your question below (be as detailed as possible, so I can give you the best feedback/ideas/suggestions).

I will be here in the group on (date/time) to answer the questions and if you can’t join me live, no problem – you can get my detailed response on the replay.

First priority will be given to the written questions, so be sure to post them below. If time permits, I will be happy to answer questions that are posted while I’m here live.

Hope to see you then.

The key to creating this post is to let people know you will be answering questions about a specific topic, so you can keep your questions to a theme if you choose. This can be helpful especially if you have a specific niche, and you want to keep things on topic. 

This also allows you get to questions ahead of time which is what you want. This will avoid having to worry that you may not have questions when you are on live.  You want to have questions ready to answer to kick off your livestream, so this is the way to do it.  Use the link to the live office hours post when you send your email about it, so people know where to go to post their question. They could also reply to the email if they want, and I gave my subscribers that option as well, so they could ask in whatever way was easiest for them at that time.

Also important is to let people know that first priority will go to those who post their questions ahead of time, so you’re creating a little bit of genuine urgency. If you have a bunch of questions come in while you’re live, you may not be able to answer them all, so letting people know this ahead of time sets expectations. If you can’t answer them all while you are live, you can do a part two when you are able to.

You want to have a PLAN B in case you don’t get any questions and that can be having a couple of common ready if you need them.  These can be common questions you get or questions you think people may have that are related to your topic.  Have 2-3 questions ready to go before you go live. If you don’t get any while you’re live, that’s totally okay because people are going to watch the replay.

4. Spread the word about your office hours.  Post about it in your group, on your other social channels (FB page, IG feed and stories, and anywhere else you are). Also, post a reminder about it 30-60 minutes before you go live and also email your subscribers because people are going to forget, and they appreciate a reminder.  Reminding people will have more of them showing up while you’re live, and that’s one of your goals too. 

5. Have fun with it, and just know that it doesn’t have to be perfect. Test it to see how it goes and if it’s something you enjoy and want to do on a regular basis. I plan to do them most months in my group.

If you have a Facebook group and you are looking for ways to grow it, I have a great free resource for you. It’s a guide called 10 Free Ways to Grow Your Facebook Group. In the guide, I share the strategies Karen and I use all the time to grow our groups and you can put some of them into place very easily right now. 

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Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

After running Facebook ads consistently for several years, we have decided to stop using this strategy at least for the time being. As ad costs have been increasing and results have been decreasing, it no longer made financial sense to continue running them. Because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.

On this episode, we are taking you behind the scenes to share the nitty gritty details of what was going on, why we stopped running Facebook ads and what we are doing instead.  We hope it gives you some ideas if you are in the same boat or maybe you are considering running ads.

We’re sharing:

  • What lead us to the decision to stop running ads after many years
  • The challenges we were having with our ad results over the past few months
  • What we are focusing on right now instead

Tune in to find out what options you may want to consider if you are facing the same challenges with your ads right now.

We don’t talk a lot about Facebook ads here on the podcast because we know most of our listeners aren’t using this strategy – they rely more on organic content, especially as they start out as a new health coach. 

We have been running FB ads for several years, and there has definitely been a shift over the last year that has caused us to stop running them.  This has been a very recent decision we both made, and because we like to share some of what we do in our businesses, we wanted to share this with you.

This is not about bashing Facebook or their ad platform at all – it’s about pivoting when you find the things that once worked are no longer working for you. If you’re running ads, and they are doing fine, then carry on.  This will still be helpful for you though in case they stop working or if you want other ideas for marketing your business.

Here’s what happened…

We had noticed an issue with our ads several months ago. Ad costs had gone way up, and they weren’t working well, especially when it came to ads for our webinars.  In some cases, ad costs doubled or tripled. We tried different ad formats including video, static images, and different copy, different audiences and the ads just fell flat no matter what we tested (even with our warm markets). Part of this had to do with the IOS14 update last year that affected ad tracking and targeting but the reason why it happened doesn’t matter so much as the results we were getting which pretty much tanked, and this went on for months. 

The other big problem we noticed was a delay in Facebook showing results. It was taking up to 72 hours for ad results to show up in the dashboard. When you are only running an ad campaign for a few days, which is what we do when we launch a new program or have a flash sale, you need real time data or a delay of 24 hours at the most, so you can decide if it’s working or if you need to change things up.

We always have a plan, so this is what we’re doing instead. These are things we have been doing already, but we are doubling down on them right now.

  1. Growing our Facebook groups and growing our email lists inside our groups. Sharing great content in our groups, including livestream trainings each month. 
  2. Growing the podcast (we love podcasting, so this is perfect). 

When we have people join our programs, a large percentage of them are listeners of The Wellness Business Podcast, and we love that.

Ads may improve later this year and we may run them again at some point, but for right now, this makes the most sense for us.

It’s also just another reminder that what once worked may not always work, and you have to be ready and willing to make changes and take some risks.

It felt like a big deal to pull the plug on ads because I have been running them on an ongoing basis, month after month for about 5 years.  But it also felt like the right thing to do at this time and feel really good about it, and we can start back up at a later time if we know things are going better. 

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How to 10X Organic Reach and Engagement on Facebook

How to 10X Organic Reach and Engagement on Facebook

How to 10X Organic Reach and Engagement on Facebook

If you want to increase your organic reach on Facebook, you are going to love this week’s episode of The Wellness Business Podcast!

Over the past 3-4 years, most of us have noticed a dramatic decline in our reach and engagement on our business pages (1-5% is now the norm).

We have been experimenting with a strategy that has resulted in 10x (and higher) reach and engagement for us, so we wanted to share it with you.

On this episode, you’ll learn:

  • The types of posts are getting more than 10x engagement for us right now, so you can use this simple strategy too
  • How to incorporate this simple strategy starting today to see a boost in reach and interaction with your followers
  • Mindset shifts in how to use your business page for your marketing and the role it plays now

Back in 2018, Facebook made an announcement that they are changing the algorithm and they stated: “We are no longer about content, we are about meaningful engagement”. Since then, Facebook pages have seen a significant drop in reach.

It’s not all doom and gloom though and we’ll tell you why, and how you can

10x your reach and engagement on Facebook right now. The good news is that it’s actually very easy to do and it doesn’t cost you anything. 10x may seem dramatic but I’ve been getting up to 30x engagement using what we are talking about today.

Here’s what we know and what we need to pay attention to and implement if we want to reach more people. According to information shared by Michael Stelzner of Social Media Examiner “Facebook is not a big focus for driving traffic – it’s about being Top of Mind – being in front of your prospects and customers.”  In order to be top of mind, people have to see your content and right now, Facebook is showing us that text-based posts with colored backgrounds are reaching a lot more people.  We will link to the YouTube video from Mike Stelzner in this post that explains some of what we’re covering today. I started testing this out last October and it blew my mind!

Your FB page is mostly now best used for being a top of funnel strategy.  That means thinking about it as a place where people get exposure to you on a regular basis for brand recognition and staying top of mind.  This means creating content that gets conversations going and gets your followers commenting and sharing your posts, rather than just posting content.  This is what Facebook considers “meaningful engagement,” so we have to remember this as we are posting on our page.   

So, what does this look like and how do you implement it?

The best way to do this right now is to use text only posts that have a colored or patterned background and you’ll see this when you go to create a post (it’s not possible to do this from a 3rd party app that I know of, so it will need to be a native post on the FB platform) and you’ll see the option to select from a few dozen backgrounds. Some are solid colors, and some have colorful patterns.  You can do this from mobile or desktop and when you go to write a post, select the background you want.

There is a limit to the number of characters you can use with these backgrounds, so they are best used for asking questions you want your audience to answer or for sharing a short message where you want to get a response from your followers.

NOTE: We don’t recommend using these as your only form of content but test it out 1-2 times a week to see how it goes. Mix it in with your other forms of content such as:

  • Videos (live and recorded)
  • Motivational quote graphics
  • Content posts where you share a helpful tip along with an image
  • Infographics or whatever other types of images your audience responds to
  • Share other people’s content that relates to your niche

Here is what we have been testing…

Back in October, I started testing these on my page because I know when I see these types of posts, they really stand out and grab my attention.  I thought I would try it and the results were mind blowing.

On my page of approximately 18,000 followers, I went from typical organic reach of about 100 people to 18-23 times that with posts reaching between 1,800 – 3,000 people! Instead of getting hardly any comments at all, I would get up to 50! I would say that is a pretty darn significant increase! It started off a little lower than that, but it started to build as weeks went by. Part of the higher reach was people commenting and answering questions, so that was prompting the algorithm to show that content to more and more people.   

One post was simply asking “What is your title, Health Coach, Nutritionist or something else?”  Another one was in December and that was asking the question “Are you doing any traveling during the holidays?”

You can also use these in your FB group. I’ve been doing more of these in my group vs using more professional looking graphics and it’s working really well.

How can you use this?

Make a list of a few simple questions you can ask using these types of posts and see what your audience responds to the most.  The questions don’t necessarily have to relate to your niche – it’s about finding common ground and getting to know your audience and vice versa.  Be observant and see what others are doing and use that for inspiration and ideas.

So, the mindset shift here is looking at how your Facebook page fits into your overall strategy knowing that they are putting priority on posts that generate interaction and conversations.  This is still an important part of your ‘awareness’ strategy for your marketing and it doesn’t mean you can’t use other forms of content too. Try it, test it, and be open to experimenting a bit to see what works for you.

Let us know how it goes!

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