How to Create Irresistible Freebies to Grow Your Email List

How to Create Irresistible Freebies to Grow Your Email List

How to Create Irresistible Freebies to Grow Your Email List  

Do you wish you knew how to create irresistible lead magnets (freebies) to grow your email list by dozens or even hundreds of new subscribers each and every month?

Your free content is key to introducing people to what you do and how you can help them, and your lead magnets can turn subscribers into paying clients when it’s done the right way.

Our amazing friend and colleague, Lori Kennedy, returns to the show to share her 3-step process for creating must-have lead magnets for your audience.

In this episode, we talk about…

  • What a lead magnet is and how to create ones your audience can’t resist
  • The significance of the words and language you use to promote your lead magnet
  • Lori’s 3 step process for creating a lead magnet
  • Suggestions for what to include in your lead magnet  
  • Recommendations for your email follow-up and nurture sequences    

If you’re ready to up your list-building game, be sure to tune in!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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How to Get More Engagement in Your Facebook Group

How to Get More Engagement in Your Facebook Group

How to Get More Engagement in Your Facebook Group

If you’ve wondering how the heck to get more engagement in your Facebook group, this episode is for you.  If you’re thinking about starting a Facebook group and want to sidestep mistakes, this is also perfect for you.

Facebook groups can be a phenomenal (and free) way to grow your business, but maybe you have a group that seems to have turned into a ghost town. No fun, right? We’ve been running successful Facebook groups for several years and we’re sharing what we’ve learned along the way to help you build your Facebook group community and increase engagement!

In this episode, we talk about…

  • The difference between a Facebook group and a Facebook page
  • The importance of being selective with who may join your group
  • 5 Tips to help build your Facebook group community
  • The value of your Facebook group analytics and how to use them
  • How to use different social media platforms to highlight your Facebook group
  • Why your Facebook group needs a title and theme that appeals to your ideal client

If you’re looking for ways to boost your Facebook engagement, be sure to tune in!

Grab your FREE Facebook Group Checklist below which has 18 tips for running a successful group.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Ways to Get Booked as a Podcast Guest

5 Ways to Get Booked as a Podcast Guest

5 Ways to Get Booked as a Podcast Guest

You don’t have to have your own podcast to reach a whole new audience. You can be interviewed on other podcasts, and in this episode, we’re sharing 5 ways to get booked as a podcast guest. 

We’re giving our insider tips on how to contact hosts as well as what to include and what to avoid in your interview pitch.

We also share 5 easy steps to help you get as many interviews as possible!   

In this episode, we talk about…

  • The benefits of being on a podcast
  • 5 Steps to help you get booked on a podcast
  • What to include in your request
  • How to build your podcast guest interview resume  
  • Suggestions for what to do after you’re a guest on a podcast
  • Action items to add to your weekly marketing strategy  

If one of your goals is to be a guest on a podcast, you’ll want to tune in

Be sure to scroll down and grab your free guide, so you’ll have your must-have checklist right in front of you – 5 Steps to Getting Interviewed on Podcasts.

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Launch a Successful Wellness Podcast

How to Launch a Successful Wellness Podcast

How to Launch a Successful Wellness Podcast

If you’ve been tossing around the idea of launching a podcast for your wellness business or if  you already have one, this episode is full of strategies to help you build an audience and increase your listeners and subscribers.

We know what it’s like to create a podcast from scratch, so we’re taking you behind the scenes to show you exactly what we did to get 10,000 podcast downloads in our first 30 days! This put us in the top 10% for podcast downloads, so we were beyond excited to reach that many people so quickly.   

In this episode, we talk about…

  • How the Wellness Business Podcast started  
  • 3 Critical considerations to review before launching a podcast
  • The 3 Phase Launch Strategy for podcasts: Prelaunch, post launch, and ongoing   
  • How to leverage your email list, connections, relationships, and social media followers to increase your listenership
  • Action items to take if you decide to launch your own podcast

Here are some considerations we shared in the episode (there are a lot more). Take some time to review each consideration and listen as we discuss each one and share some of our top resources to make starting a podcast easier for you.

  • Consideration #1: Know your niche and know what they want.
  • Consideration #2: Pick a podcast name that clearly defines who you are and what you offer.
  • Consideration #3: Use a logo and artwork that clearly represents your podcast.

Get ready to check “figure out how to start a podcast” off your 2019 goal list and be sure to let us know what you think about this episode!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

10 Ways to Promote Your Next Online Challenge

10 Ways to Promote Your Next Online Challenge

You want to launch a free online challenge, but you may be wondering where the heck to start to get the word out to as many people as possible.  How and where do you promote it?   

I’ve got you covered in this post, my friend. We’re going to cover 10 different ways to promote your challenge.

TIP: Since building your email list is one of the biggest benefits of running a free challenge, you want to attract the right people (so more of them will enroll in your paid programs at the end of the challenge).  One way to do this is to be clear about conveying who your challenge is for and how it will benefit them.

BTW…If you want to grab a copy of this checklist to have to refer to when you launch your challenge, you can GET IT HERE.

No need to take notes, just grab your copy 🙂

Okay, let’s dive in…

Here are 10 Ways to Promote your Next Online Challenge (9 of the ideas are free):

1. Livestream videos (Facebook Live and/or Instagram Live)

Let people get to know you quicker by doing live videos and invite them to your challenge.  For great tips on using Facebook Live, check out episode 75 of The Wellness Business Podcast

2. Instagram stories

Since more people will typically see your stories than the posts in your feed, using Instastories to promote your challenge is important (in addition to posting it in your feed).

3. Invite your current email subscribers

This may or may not seem obvious. Doing a challenge is a great way to grow your email list and it’s also a great way to build more trust with your current subscribers, so be sure to invite them to join your challenge too.

4. Your social media followers (use hashtags on Instagram)

Let all your followers know about your challenge! On Instagram, be sure to use the hashtags that will attract the audience you want to reach. To learn more about using hashtags to attract your tribe, listen to episodes 32 and 33 of The Wellness Business Podcast where we do a deep dive into using Instagram for your wellness business.  Episode 32  Episode 33

5. Your current Facebook group if you have one

If you have a Facebook group, let your current members know about it. Running a challenge in your existing group can be a great way to boost engagement and interaction.

6. Create an “event” on Facebook and invite people

You can only invite your friends to your event, but you can encourage them to share the event with their friends to help spread the word. You can Google “how to create an event on Facebook” and you’ll find tons of helpful information.

7. Encourage those who sign up to share with their friends via social media

It can dramatically expand your reach when people share about your challenge on social media.  This is an ‘icing on the cake’ strategy – not a main strategy. You don’t want to rely on others sharing about your challenge, but it’s great when it happens.

8. Find colleagues who can promote your challenge, and you can promote one for them in the future

What colleagues do you know who are in complimentary fields who would be happy to share about your challenge (personal trainers, massage therapists, chiropractors, etc.).  Figure out a win-win where you can promote something for them in the future.

9. Write a blog post about one of the topics you’ll be covering during the challenge, and share the blog post

Use a blog post to generate interest about your challenge, then promote the blog post.  Pick a topic that relates to the theme of the challenge and then explain how your challenge is designed to help them (include a link to sign up for the challenge).

10. Facebook ads targeted to the audience you want to attract.

Facebook ads can work really well when you know who you want to target, and you have the right objective.  You’ll want to decide on your ad budget before you begin and keep an eye on the results as you go.  We did an in-depth episode about Facebook ads that also covers how to find the best audience to target. Our expert guest did a phenomenal job of breaking it all down for us.  You can listen to episode 43 here.

Additional tips:

Tease about your challenge at least a week before you plan to start promoting it. This will pique interest and let your audience know something is coming.

During your promotion period of 7-10 days, do as many livestreams and Instagram stories as you can (daily is great) where you cover a different angle of the challenge such as how it will help them, what will it involve (prizes?) and what results people have had before if you’ve run it in the past.  You can do a daily livestream about common questions and struggle and how your challenge is designed to help or solve that issue or problem.

Get creative and have fun with it!

Grab a copy of these 10 ideas HERE, so you have it when you’re ready to promote your challenge.

Check out the 7-Day Healthy Habits Challenge here if you want a challenge that’s done for you, including marketing materials, emails, Facebook groups posts and more!

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

The Power of Consistency and Showing Up

Last week on the podcast, we interviewed a Health Coach who shared how she’s using workshops to get clients. The week’s episode is a continuation of her success story! We’re talking with Heather about how she builds and maintains her wellness business through consistency and showing up. We strongly recommend listening to Episode 79 to get the most insight on the ideas Heather shares for both new and experienced business owners.      

This is an “Ask Heather Anything” session for those interested in practical strategies that will help grow or market your business. Get ready for some inside scoop on how to rock your wellness business!

In this episode, we talk about…

  • How to connect with others in your industry
  • Ways to discover opportunities to collaborate
  • Why you should have clear requirements for collaborations
  • The impact of program names that describe end results
  • Lessons Heather learned from her recent launch experience
  • Tips for and benefits of taking part in live events
  • The power of consistency and showing up

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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