How to Decide if You Should Update Your Program or Create a New One

How to Decide if You Should Update Your Program or Create a New One

How to Decide if You Should Update Your Program or Create a New One

Have you ever wondered if you should update one of your coaching programs or if it might be better to create a new one?

This could either be the case if you’re run an online program, a one-on-one program or both and it can be a difficult decision to make.   

It is never easy to let go of a part of your business that you spent weeks or months creating, marketing, and selling, but sometimes it’s time to step away from what is no longer in alignment with your business goals and embrace the changes that will grow your business.

In this episode, you’ll learn:

  • A 7-step process to help you decide if you should update a current program or create a new program to round out your offers to be the best possible resource for your clients
  • How to identify gaps in your customer journey that can be filled either by a new program or an update to an existing program
  • The best approach for starting from scratch if you’re just getting started so you build out your customer journey in a methodical fashion
  • How to deal with, and feel good about, saying goodbye to a program you’ve poured your heart and soul into

Saying goodbye to a program that you’ve poured your heart and soul into isn’t always easy but sometimes it’s necessary to keep evolving in your business, so if that’s you, you’re going to love this episode!

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Where to Focus Your Time to Grow  Your Health Coaching Business

Where to Focus Your Time to Grow Your Health Coaching Business

Where to Focus Your Time to Grow Your Health Coaching Business

If you’re not sure where to focus your time to grow your health coaching business, you’re not alone. Sometimes overwhelm keeps us stuck in our tracks to the point that we take no action at all because we’re either afraid to make a mistake or we just don’t know where to begin.   

A while back, one of our Wellness Business Insider’s Club members, Karen R., asked a great question about how to prioritize her business so that she’s spending time on the right things that will push her forward business.  Karen was one of our hot seat coaching participants, and we thought it was so valuable that we wanted to share it with you.

In this episode, Karen R. got clarity on:

  • The most important things to focus her time on to grow her business
  • How she can double the number of workshop attendees who enroll in her programs
  • The importance of her workshop titles to attract her ideal clients
  • What she can outsource to free up some of her time for more clients

There is no shame in feeling overwhelmed by everything to do to grow your wellness business, so if you’re wanting to learn how to prioritize your tasks and where to focus your time, this episode will really resonate with you!

And if you haven’t signed up yet for our new free LIVE training series called: “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business,” register now! (kicks off on Saturday, January 25th.)

In this Brand New Free 4-part training series, we’re covering…

  • The behind-the-scenes secrets of the most successful coaches we know and how they turned their businesses from a hobby to highly profitable
  • The most up-to-date information on what it takes to actually attract your ideal client and enroll them into your programs, (there has been big changes in this area of marketing and you must get up to speed on those changes to be successful)
  • The intricate details to building out a customer success path with you that not only warms up your followers but gets them excited to enroll in your programs
  • Last, and certainly not least, we’ll share what red-hot areas will require a lot of your attention each month and also which tasks can either be outsourced, streamlined, or removed from your business altogether as a way of creating the business of your dreams

If you’re ready for your most successful year yet, including where to focus your time each month, be sure to register for our free LIVE training series, “The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!”

Resources and Links mentioned on the show:

The Wellness Business Insider’s Club Is Enrolling New Members. Want to Join Us?

If you love the style and format of The Wellness Business Podcast you’ll love our mentorship program Wellness Business Insider’s Club.

Each month you’ll learn one simple strategy that improves your skills as a business owner that results in your business being more profitable. CLICK HERE to get all the details about upcoming lessons.

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a Marketing Message that Speaks to and Attracts Your Ideal Client

Creating a marketing message that speaks to and attracts your ideal health coaching clients can be tricky. In order to stand out and position yourself as the go-to expert for your area of expertise so, you need to develop a marketing message that actually speaks to them specifically.

If you’ve been frustrated with the response you’re getting on social media and not enough people are singing up to work with you, your marketing message may be off, or it may not be specific enough.

In this episode, you’ll learn:

  • Why you need a clear marketing message that speaks to and attracts your ideal clients
  • How to develop a one-line description of who you help, how you help and the results they could get from working with
  • How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need more guidance and ideas?

Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

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What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

What’s Really Sabotaging Your Success as a Health Coach

If you’re struggling to grow your wellness business, this episode will be very enlightening because we’re talking about what’s really sabotaging your success as a health coach right now, and it’s probably not what you think. 

The #1 thing that’s sabotaging your success may surprise you because it’s likely that you aren’t focusing on the RIGHT things, and due to fear, you aren’t making decisions and taking bold action consistently.  We see this all the time, so if this is where you are right now, you are not alone. This also isn’t exclusive to wellness business owners – it’s really the case for so many business owners from all industries.

When there are so many things we could be doing, it can be confusing to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard and intimidating. Having a clear and intentional strategy for attracting clients and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.

In this episode, you’ll discover:

  • What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
  • Our step-by-step process for making the best decisions in our business and figuring out what to focus on
  • Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, be sure to tune in.

Want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business?

Download this BRAND-NEW free guide, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Resources and Links mentioned on the show:

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How to Use Workshops to Get Coaching Clients

How to Use Workshops to Get Coaching Clients

How to Use Workshops to Get Coaching Clients

If you want to know how to use workshops to get coaching clients, you’re going to love this episode.

When Karen Pattock was a health coach, she built her email list to more than 2,000 ideal client subscribers, booked discovery calls and enrolled clients into her coaching program on a regular basis… all thanks to workshops!

In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All you really need is at least one good workshop!

After listening, you’ll know:

  • Why workshops are such a great client attracting method to grow your email list and consistently enroll new clients in your programs
  • How Karen built her health coaching practice mostly using workshops
  • The 3 main reasons workshops work so great
  • How to create workshops that attract the right clients so you’re building your community of ideal clients

If you’re ready to start building your list with ideal client subscribers and consistently enroll new clients using workshops, this one’s for you!

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Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

Behind the Scenes of My Recent Webinar Launch

If you’ve done any webinars yet, or if you plan to do them, you know there are a lot of moving parts, so in this episode I’m giving you a behind-the-scenes look of my recent webinar launch in hopes that it will help you.

Not everything went as planned or as expected, so you’ll be able to find out what went well, and what didn’t go well, so you can apply these lessons to your next webinar (or program) launch.

I’m sharing:

  • How I filled my webinar (what promotion strategies I used) with over 700 registrants
  • How long I promoted it and how many emails were sent
  • Results from the webinar
  • What did not go nearly as well as planned
  • What valuable lessons I learned for next time
  • How my Facebook ads went and who I targeted
  • What lesson I almost learned the hard way (that would have cut my sales in half)

Hit play to learn all about the good, the bad, and the ugly of my recent webinar launch!

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