2 Ways to Implement A Waitlist Strategy to Increase Sales

2 Ways to Implement A Waitlist Strategy to Increase Sales

2 Ways to Implement A Waitlist Strategy to Increase Sales

If you want to fill your coaching program every time you launch, using a waitlist strategy is the way to go. We’re sharing how you can use this strategy in two different ways in your coaching business; one before your launch and one after your launch is over. We’ve been using a waitlist strategy for years now in our individual businesses as well as for the Wellness Business Accelerator program that we run together, and it has worked really well.

This is a simple strategy that can lead to generating more revenue and helping more people. 

In this episode you’ll discover:

  • The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch
  • An easy to implement setup outline that makes implementation a breeze
  • How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results

Let’s dive in!

This question was actually asked by a coach in my Health Coach Biz Support Facebook group recently and we loved it so much we decided to dedicate an entire episode to this topic. Here’s what she had to say…

I’m wondering how you manage a waitlist. When I launch my program in January it will cap at 20 clients so I anticipate a waitlist. Would I just keep track of that manually, or is there a way during the signup process to automatically shift people past the max number to a waitlist?

This is such a great question and we’re so happy that she asked.

Let’s start with the type of waitlist this coach is asking about which is one where she’ll create a waitlist of people interested in joining her program once her max of 20 clients has been reached. This is a great problem to have, right?

You open the doors to your program and you’ve decided that there is a maximum number of clients that you can work with at one time. In this case her max is 20. But what happens when there are additional people that want to join but you are already maxed out? That’s where a waitlist comes into play.

You’ll simply be able to direct all additional interested clients to a waitlist for your future group registration. When you use this strategy, it would be best if you already have the date of the future group registration already figured out so the people registering for the waitlist are 100% clear what your plan is and how long they’ll have to wait to work with you.

The easiest way to set this up is to create a landing page that will allow each person to add their name and email address to your waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist and that gives them all the details of your future program open date.

To show you how to set this up, Karen has created a free download called The VIP Waitlist Strategy: 2 Ways To Increase Future Sales. This free download will show you examples of waitlist pages and give you examples of confirmation emails that you can customize as your own.

This is a simple, yet effective strategy to secure future clients sooner rather than later for your upcoming group program. I’ve heard of many instances where coaches have 100% filled future programs by using this strategy. The more momentum you get with your program the easier it will be to get people on your waitlist.

Our next example is for a VIP waitlist strategy which will be part of your prelaunch runway plan. Your prelaunch runway strategy is typically the 30 days leading up to your cart open period. It gives you the chance to warm up your audience to what is coming by letting them know when you’ll be opening the doors to your program.

If you want to learn more about how to design a prelaunch runway that warms up your followers to your paid program check out episode 172 of the podcast called: A Simple and Free Strategy to Increase Interest When You Promote Your Programs.

The idea of this type of VIP waitlist strategy is that your followers have the opportunity to raise their hand to say that they are interested in what you’ll be offering soon when you open the doors to your paid program. By doing so, they’ll add their name to your VIP waitlist and by doing so you’re promising to give them advanced notice of when the doors will be opening, special promotions, early bird pricing, etc.

Who doesn’t love to be added to a VIP list of any kind, right?

When you are immersed in your prelaunch strategy, sharing details of your program ahead of time, doing mini trainings, and sending our content specific emails your audience is going to be getting more and more excited. You want to give them an opportunity to do something with that excitement and adding their name to a VIP waitlist is the perfect option.

As with the first waitlist strategy we discussed it’s a quick and easy setup. Simply create a landing page that will allow them to add their name and email address to your VIP waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist.

In addition to the confirmation email, we recommend sending additional contact emails every 7-10 days leading up to your launch sharing program related content.

This can include:

  • Links to blog posts related to your program content
  • Case studies and testimonials
  • Pre-program content that will make their desire to enroll in your program an easier YES
  • Behind-the-scenes information of what’s coming in your program

The idea behind the added email content is another way you’ll be building your relationship with your VIP waitlist people immediately before you’re opening the doors to your paid program. The closer they feel to you and believe in your ability to help them reach their health goals the easier it will be to enroll them in your paid program.

Pick one of the waitlist strategies we covered today as a place to start and see what happens with your next launch!

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BEST OF: 5 Ways to Fill Your Online Challenge

BEST OF: 5 Ways to Fill Your Online Challenge

BEST OF: 5 Ways to Fill Your Online Challenge

Running free online challenges can be a great way to get new clients because they allow you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge to continue their journey.

We are bringing back a popular episode we did a few months ago where we share 5 ways to fill your online challenge.  Sometimes, not knowing how to get people to join your challenge and/or fear of no one signing up can hold coaches back from getting started, so we are remedying that in this episode.

You’ll discover:

  • What strategy will 10x – 50x your reach right now
  • Where to do your livestreams to reach the most people
  • Which strategy to use to warm up your Instagram followers
  • How to reach beyond your own audience to get in front of new people

If you have plans to run a challenge or you’ve been thinking about it, be sure to tune in. 

Challenges were one of the first strategies I used when I was a new health coach and I loved them because they were fun to do and everyone fed off of the energy of the other members. I found that challenges and online programs were a great fit as an introvert, and I know a lot of other coaches are introverts too.  With my done-for-you challenges for health coaches, I give health coaches everything they need to promote, fill and run their challenge, but if you don’t have one of my done-for-you challenges, this is likely a big question on your mind.

We are sharing 5 free strategies, so you if you aren’t ready to fun Facebook ads just yet, you’ll still have a few great ideas to get started.   

As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because that is what people are asking themselves – “Is this for me and what will I get out of it?”  We recommend you start promoting your challenge about 2 weeks in advance to allow plenty of time to fill it. 

In the following strategies, focus on the problem you know they have and how the challenge will help them with that one specific issue.  You can share little tidbits of what you’ll cover in the challenge, and to learn more, they’ll want to join you. You can also showcase common mistakes people make that relates to your challenge topic and they will learn more about the right way.

  1. Livestreams – Do these on your Facebook page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you which is an important part of the customer journey. 
  2. Reels – Reels are great because as of right now, they get the highest reach on Instagram. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients.  You don’t have to dance to get great reach on Reels – you can just do face to camera, show behind the scenes of what you’re working on or anything that will work for you. 
  3. Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
  4. Email subscribers – Even though one the goals for your challenge is to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you.  I would send 5-7 emails to your current subscribers about it over the 2-week period.
  5. Ask participants to share – Encourage the people who join to share it with their friends.  You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge FB group if that is where you plan to run it.    

Map out in your calendar which strategies you want to use during your 2-week promotion period. If you can, do 2-3 livestreams each week, a few reels and Instagram stories, in addition to emailing your subscribers.

We covered 5 strategies today and if you want 5 more, download my free guide with 10 ways to promote and fill your online challenge.

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BEST OF: A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

BEST OF: A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

If you don’t have an official offboarding process and questionnaire as you wrap up working with your clients you’ll find this episode exceptionally helpful.

We’re bringing back this popular episode because it got thinking about how to successfully wrap up their coaching program with a client that not only leaves them feeling positive but sets the stage for more new clients in the future.

On this BEST OF episode of The Wellness Business Podcast we’re covering:

  • The top 3 reasons why this is an important part of your coaching program
  • A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences
  • Just how simple it is to assist your clients remember and document how far they’ve come while working with you and why they are so happy they made the investment in your paid program

First, let’s cover the top 3 reasons why this is an important part of your coaching program.

Reason #1: It sets the stage to end your coaching relationship on a high note, solidifying the overall coaching experience as a positive. It also increases the likelihood that you’ll be able to collect a glowing testimonial.

Many coaching programs last anywhere from 3-6 months and your clients have been in the trenches with you the entire time. As with most of us, we’re not great at remembering how far we’ve come and don’t spend enough time celebrating our wins. When you help your client reflect back on where they were when they started with you and what life looked like then compared to now they’ll begin to take stock of all of their accomplishments.

Reason #2: When you end on a high note the chance of them referring you to friends, family and colleagues goes up dramatically.

Let’s face it, people always recommend programs and products that they love so why should your coaching program be any different? Using our 7-Step Offboarding Questionnaire will help them appreciate how far they’ve come as well as an increased appreciation for their newfound confidence to move forward without you, which is priceless.

Reason #3: It gives you a time and place to offer them a final piece of coaching advice inclusive of instructions for continued success as well as a heartfelt thank you.

It’s natural for your clients to feel a little nervous moving on without you but we already know that you set them up for success. Taking the opportunity to give them farewell assignments or homework to keep them on track will be much appreciated and tells them just how much you care. As you wrap up it’s the perfect time for you to tell them how much they have meant to you.

Okay, now that we’ve shared why you should incorporate an offboarding questionnaire in your program wrap up, let’s now discuss how to make it happen.

Use this 7-Step Offboarding Questionnaire as part of your offboarding process.

  1. Where were you when you started this coaching program? What were your biggest struggles?

    Starting with this question will help them establish a baseline of where they were at the beginning of the program. As we said earlier, as humans we never give ourselves enough credit when it comes to what we accomplish so asking these questions will help them remember what life looked like at the beginning of the program.

  2. What was your favorite part about this program? Which features were the most impactful in getting your results?

    This is a great question and is designed to help them connect the dots between their success and accomplishments with you and your program. Remember, your goal is to end the program on a high note and naming the features that impacted them the greatest is a perfect way to do that.

  3. List your accomplishments, (please be as specific as possible).

    This question is probably self-explanatory but let’s chat about it for a minute anyway. When your clients make a list of everything they’ve accomplished while working with you they’ll be amazed at how long the list is. Again, connecting the dots between how great things are now with you and your program is the perfect way to leave them feeling like the investment they made to work with you was well worth it.

  4. Where do you feel you could have used more support? What suggestions do you have to make this program better?

    While this question might feel a little nerve-wracking, remember that nothing is perfect. Giving them a place to share ideas or suggestions about how you can make your program better can lead to your best program updates. When we ran the Wellness Business Insider’s Club some of our best ideas and program updates came from our clients.

  5. What are you most excited about as we wrap up your coaching program?

    This question establishes their level of confidence and self-accountability. More than likely they are feeling better than they have in years and it’s all because of you. Giving them an opportunity to contemplate and document what they are most excited about going forward is another great way to solidify that they made a great investment.

  6. Referrals are always appreciated so I was wondering if you are likely to recommend this program to your family, friends, and colleagues?

    This can be a simple yes or no response, however, if they reply no it’s important to determine why that is. You’ll need to do additional follow up to learn what’s holding them back from sharing your information with the people that they know. Don’t skip this step. It could be as simple as a misunderstanding or could be the catalyst for a necessary change in your program or coaching method.

  7. Do I have your permission to compile this information into a program testimonial? (Of course, I’ll send it to you for your review before I use it in my marketing.)

    Having the ability to compile their responses into a single testimonial statement is one of the top reasons to go through this process. Since your clients are not expert writers, offering to compile the testimonial for them will be greatly appreciated. It’ll be easy for them to review what you’ve written, make any tweaks if necessary, and get back to you quickly with their approval.

There you have it. You are now set up for success to incorporate an official client offboarding process into your coaching program.

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3 Simple Steps to Validate Your Niche Marketing Message

3 Simple Steps to Validate Your Niche Marketing Message

3 Simple Steps to Validate Your Niche Marketing Message

A common mistake many health coaches make is skipping over the niche part of their business even though it’s a critical piece of an effective marketing strategy.

If we aren’t able to clearly communicate who we help and what we do, how will potential clients know if you can help them?  The goal is stand out and attract the right people, so we can build a profitable business.

In today’s podcast episode we’ll be sharing:

  • 3 simple steps to validate your niche marketing message so you are attracting your dream clients
  • The biggest reason we struggle with dialing in our messaging and how to fix it

We are also sharing a glimpse into one of our most popular lessons inside the Wellness Business Accelerator – Business-Building Lesson Library and how you can get your hands on it for just $97

Find out more here and join us while we are offering limited-time bonuses and the chance to SAVE 30%!

Karen recently posted a question in her Facebook group and many of the comments were similar to one another so that tells us that this is a great topic to discuss on the podcast.

The question she posted was, “What questions do you have right now about growing your business?”

She noticed an immediate trend in responses. Here are just a couple of them.

One coach said…

“My lead magnet is needing an overhaul. I have two and they are falling flat on social media.”

Another coach said…

“My question is what works for lead generation. I am curious as to how best to generate leads into the top end of my funnel.”

As she contemplated her response to both of these coaches she kept coming back to the same feedback… “You have to nail your niche and make sure that your marketing message is spot on”.

Unfortunately, many coaches overlook or ignore the niche part of their business even though it is the most important and vital aspect of having a business.

We’ve talked about this many times before on the podcast and we have an entire lesson dedicated to it in the Wellness Business Accelerator – Business-Building Lesson Library called: How to Finally Nail Your Niche’ Within 30 Days to Fill Your Program

What is true for all of us as online business owners is that if we aren’t crystal clear on who are business is designed to serve then there is no way that we can convey that in our marketing. If we aren’t conveying it in our marketing, then our ideal clients will never even notice us.

In today’s podcast episode we are going to take your through one of the first things we teach in our: How to Finally Nail Your Niche’ Within 30 Days to Fill Your Program lesson from our Business-Building Lesson Library. It’s the first of many steps that we teach inside this lesson and we think you’re going to find it very enlightening.

One of the quickest ways to figure out if you have a clear niche that others understand and if your messaging is spot on actually speaking clearly to your ideal client, is to try our 3-step ideal client validation process.

This is a simple process but don’t underestimate its value because it will quickly tell you if you are portraying a clear picture of the clients you are trying to attract.

The main purpose of this exercise is to confirm that you are clearly marketing to your ideal dream clients. Often times it is only clear to the business owner because our brains naturally fill in so many of the blanks but that isn’t the case for others connecting with us online.

Step #1: Ask 3-5 people, who don’t really know what you do, to audit your Facebook page or any social media platform that you regularly spend time on & your website home page using these 3 questions:

  1. Who do you serve?
  2. How will you help?
  3. Will this work for me?

You can ask coworkers, reach out to another coach, or maybe even a neighbor. Ideally, if they can’t accurately and concisely answer those questions you’ve got work to do.

Step #2: Document their answers and then analyze their feedback. Are they totally confused about what you do and who you help? Or are they pretty close but you now realize that with a little fine-tuning you’ll have it dialed in perfectly? If they come back with more questions than answers then you may need a complete overhaul.

Step #3: Next, do the work! Use the responses that you received to update all of your outward facing marketing platforms like social media and your website. The feedback that you receive is absolute gold and will make it incredibly easy to make sure the messaging you are using will, in fact, attract your dream clients.

Are you ready to try this exercise?

We have used this approach ourselves as well as hundreds of our Wellness Business Accelerator students.

When you get laser focused on your niche amazing things can happen. For instance, this is what Elizabeth had to say…

Here’s what’s exciting….

We’ve recently redesigned the Wellness Business Accelerator – Business-Building Lesson Library to be more of a custom fit for your business needs and lifestyle. That means that you have more options than ever before to fit any budget while investing in only the lessons that are of the highest priority to you. 

Purchase Trainings Individually for $97 each or bundle all 12 immediately and SAVE 30%

The lessons included in the Wellness Business Accelerator – Business-Building Lesson Library are designed to SIMPLIFY your coaching business by allowing you to focus on the client-generation strategies that actually work, rather than spending time on things that just leave you feeling tired and frustrated, with zero clients.

Our online BUSINESS TRANSFORMATION lessons will take you from feeling like you are lost and unsure what to do to get paying clients to…



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3 Steps to Turning Freebie Seekers into Paying Clients

3 Steps to Turning Freebie Seekers into Paying Clients

3 Steps to Turning Freebie Seekers into Paying Clients

As you’re growing your email list and social media followers with your free content, one of your main goals is to turn some of your subscribers into paying clients.

You may be wondering how to move people from being just a freebie seeker to becoming someone who invests in your coaching programs or other offers.

On this episode, we are covering 3 specific steps to put into place to enroll more people into your paid programs, and we’re sharing examples of each one.

STEP #1. Find out what your ideal clients want and find out what to do with the information you gather once you have it.

STEP #2. Invite people to work with you or join your group program (discover one effective ‘non salesy’ way to do this with ease).

STEP #3.  Map out a customer journey that leads potential client down the path towards becoming a client.

If you want to turn more of your followers and subscribers into clients, be sure to tune in.

Let’s dive in!

It’s important to know some stats up front, so you can set some realistic goals. I believe it was Instagram expert, Jasmine Star, who said something like 95% of your audience will only consume your free content and that’s okay. Keep showing up and be there for the people who want to hear from you because you never know when they will be ready to work with you and you also never know when someone will refer you to a friend, even if they never work with themselves.

We find this to be very true in our businesses too – most people will only consume our free content, but when you know how to drive people to your paid programs, you’ll have more of them becoming clients or enrolling in your online programs.

This exact question was posted in my Health Coach Biz Support Facebook group for my live office hours, so I gave a very detailed answer that you can watch if you are in my group.  Just go to the videos tab and you’ll see the replay from the Live office hours replay I did in April.

Here was the question:

How do you move people from “freebie seekers” to paid clients? I have both a group and a list that all came from opting into my free lead magnet. They come out in full force for free trainings, free downloads, etc. – but paid offers (even as low as the $18 offer I put out Monday) are literally crickets.

I loved this question because it gave me some good information. Her freebies are resonating with her audience since they are signing up for them so that’s great. Since the price of her offer was only $18, we can feel pretty confident that price is not the objection, so it’s something else.  It’s usually a disconnect in how the offer is worded – meaning it isn’t clear HOW it will benefit them or how it will help them get from where they are now to where they want to go – the outcome or result. If people are confused or unsure of how something will help them, they aren’t going to dig around to figure it out, so they pass on it.

It could also be that the freebie topic and title was enticing but there was somehow not a direct logical connection about how the freebie topic relates to her paid program.

This is common because we don’t come out of school knowing how to write sales copy – it’s a process and it takes time to figure out what our audience really wants and what will resonate with them enough to take action.

When people understand the benefits and it’s a solution they WANT, money becomes much less of an issue.  Saying “I can’t afford it” oftentimes means I don’t see the value, I don’t need that, or it’s not a top priority right now. People find a way to pay for things they really want.

3 Steps to Turning Freebie Seekers into Paying Clients

Let’s look at 3 steps to turning freebie seekers into paying clients.

STEP #1 – Know what your ideal clients want (their desired goal, what problem they want fixed).

This is why it’s so important to do some research to find out what specific problem people have when it comes to your niche. You want to make sure your offer directly addresses the problem, and you are using words they use to describe the problem and the solution.

When you think about your ideal client, can you make a list of 3-5 very concrete and specific challenges, issues or struggles they have that are related to your niche?   What are they saying to themselves or what are they telling their best friend?   What words and phrases are they using? Go ahead and write them down.  If you really aren’t sure, you can start out by looking at other social media accounts of similar niches to get some ideas. Look at the posts and questions you see to get some insights. Ideally, speaking to people one-on-one will give you the best information but start where you can.

If your niche is about balancing women’s hormones, your ideal clients may not be saying to themselves “I sure wish I could balance my hormones” but they might be thinking things like “These hot flashes are driving me crazy because I can’t sleep, and I can’t lose weight no matter what I try.”  Your niche could be about balancing hormones in the big picture, but make sure the wording you use is what your ideal clients are actually expressing, so they understand how you might be able to help them solve the problem.

Here is where the wording comes into play:

  1. The name of the program or paid offer (is it specific and clear who it’s for)
  2. The benefit people will receive from it – what is the promise or expected outcome they will get if they go through your program?  This will be communicated on place like your sales page, social media posts and videos.

STEP #2. Invite people to work with you. 

If you have a freebie that is growing your email list, are you inviting your new subscribers to take the next step with you?

The next step could be to book a discovery call, enroll in a program or purchase a low-priced offer such as a high-value guide, recipe bundle or something else (priced under $30).  Oftentimes, coaches aren’t presenting offers often enough and that’s a big reason for not getting clients.

One easy way to do this is to add an invitation in the P.S. of the first email in the nurture email sequence, and then sprinkle in client success stories in some of the other nurture sequence emails.

Back on episode 155, we covered The Missing Link to Turning Your Email Subscribers into Clients, and we highly recommend listening to that since we go into how to align your free offer with your paid programs, so you have more people signing up to work with you.

STEP #3.  Map out a customer journey.

A customer journey is simply how people go from finding out about you to becoming a client, so there are going to be steps for that along the way.

This is a big one. When you share content on social media, do some of your posts lead clients to the next step in the customer journey?  Before someone becomes a client, they will need to have several touchpoints with you.

Here’s just one example:

#1. They follow you on IG.

#2. They check out your bio and some of your posts.

#3.  They join your FB group.

#4. They subscribe to your podcast or YouTube channel.

#5. They get on your email list.

This example was 5 steps but one of your customer journeys may be 3 or 4, and you will likely have more than one customer journey in place.

The chances of someone booking a call or joining your program from just one post, one video or one email is incredibly small, but when people get to know you more and see you and your content in multiple formats, it’s builds trust and familiarity which is critical in the customer journey.

We did a very in-depth episode all about the customer journey on Episode 132:  Planning Your Customer Journey for Improved Client Attraction, and we’ll link to that in the show notes at wbpodcast.com/132

Let’s recap the 3 steps to turning freebie seekers into paying clients: 

STEP #1. Know what your ideal clients want, so you can communicate that you have the solution.

STEP #2. Invite people to work with you or join your group program.  Don’t be shy about it.

STEP #3.  Map out a customer journey, and keep in mind that it takes time and multiple touchpoints with you before people invest.

Remember to be patient with yourself with all of this. It takes learning a bit about marketing and then you test, tweak and fine tune as you go to see what works.  We are still testing things all the time.

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The Simplest Way to Take Your Coaching Programs Online

The Simplest Way to Take Your Coaching Programs Online

The Simplest Way to Take Your Coaching Programs Online

If you are a health coach who wants to take some of your coaching online, you are likely looking for the simplest way to do it.  For most coaches, the biggest hurdle to starting online coaching is the tech stuff, so we are going share a couple of the easiest ways to kick things off.

In this episode, you’ll discover:

  • The two easiest ways to run your online program without the tech overwhelm
  • Two other logistics you’ll need to have in place to help your clients and stay in touch
  • Important mindset shifts that are critical to taking your coaching online

The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this.  Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it.

We have two simple options to share with you today.

OPTION #1: The easiest, most low-tech way is to run your online group program with livestreams or recorded video in a Facebook group. 

This is like hitting the “easy” button because it’s very low tech. You can do live video, or you can record video ahead of time and upload it to your group, along with any resources like PDF handouts, recipes or worksheets.

If you’re going to record the videos, you can use Zoom, then download the video to your computer, and upload it to your group. We think LIVE video is the way to go, so you can answer questions in real time and interact with people, but if you are brand new to video and livestreaming makes you way too nervous, you can upload recorded video and be in the group to answer questions or host a live Q and A via livestream each week or every other week.  Do what works for you and test things as you go. There is never one single right way to run your business, so keep that in mind as you go. You’re going to learn new things each time you run your program, so don’t get hung up on perfection and let that hold you back from getting started.

OPTION #2: Use a platform like Practice Better or Kajabi.

These are a couple of great options for hosting your program because you can house all of the content for your program inside one platform that people can access even if they aren’t on Facebook.  You can incorporate slide decks, PDF downloads and any other resources you want to include.  You can do the same in your FB group too, but if you want to host your program off of social media, Practice Better or Kajabi are great.   There are a lot more choices too, but we don’t want to overwhelm you with options.

We like Practice because it’s specific to health coaches and nutritionists, and it’s less expensive than Kajabi.  You can also use PB with your 1-on-1 coaching clients, so it’s a fantastic all-in-one solution, and it also has a feature that works a lot like a Facebook group if you want that option.  We have an affiliate link where you can start out with a free PB account if you want to test it out with your 1-on-1 clients. You need the paid version to run online programs but with the free version, you can get a feel for how it works with up to 3 clients.

Let’s cover a couple of other things you’ll need to make it easy to take your coaching online:

  • Content for your coaching program – this will be your sessions or modules – this is the information that will help people get a result or outcome (your 30 day, 3- or 6-month program) and any other resources like Karen mentioned such as PDF’s, recipes, worksheets, etc. The content can be in the form of recorded slide decks or face to camera video or a mix of both. For example, you can start out with face to camera to introduce the topic, why it’s important and then go to the slide deck. You can do all of this in Zoom.  If you aren’t sure where to start with creating the actual content for your coaching program, I invite you to check out my Coach with Confidence 6-month health coaching program and when you go to the page, you can download a sample session that will show you what it looks like.
  • The next thing you will need is emails to send to your members that include a welcome email and a weekly email to check in, let them know what you’re covering this week and any calls to action such as posting in the Facebook group. The more you can get people to take action on what they learn in your program, the better their results will be and the better testimonials you will receive.  If you don’t already have an email marketing software that you like, we recommend MailerLite because it’s very user friendly, it has a great free version and it also includes awesome landing page templates that you can use for your freebies and your sales pages if you don’t have a website yet.

So, taking your coaching programs online doesn’t have to be complicated at all, and in fact, it can be very low tech and simple. Simple is your friend when you are starting out because it allows you to take action much sooner than later and people need your help right now. Most people don’t care how they get the information – they just want a solution to their problem – and that’s where you come in.

So, what steps can you take to put this into place sooner than later? Set a date and put the pieces into place, knowing that imperfect action is the way to go.

In my free guide: The Ultimate Guide to Launching a Successful Online Health Coaching Program, I walk you through more steps and resources to make this super easy. It covers pricing, naming your program, ideas for filling your program and MUCH MORE, so be sure to grab that while it’s available.   

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