5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

by | Sep 18, 2023

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

On this episode, you’ll discover:

  • 5 questions to ask yourself to stay focused and grow your business
  • What to do when you feel pulled in too many different directions
  • How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish. 

When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on.  But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

We see this frequently with our Wellness Business Accelerator students when they first join our program.  It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done.   Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.

We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.    

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

Let’s dive into the first question you want to ask yourself to stay on track and grow your business. 

This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.   

Will this help me get clients?

This question translates to – will this help me generate income?

Say for example, you’re spending hours working on a logo for your website.  Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them. 

If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program.  The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.

So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else.  Focus on more income-generating tasks and actions. 

Question #2:  Will this help me get in front of more people?

As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients.   An example of this would be focusing on getting booked as a guest on podcasts or online summits.  Both of these are free ways you can reach more people. 

Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.   

The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.

Question #3: 

Will this help me build my email list?

This is another big one because the profitability of your business is directly tied to the size and quality of your email list.  Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.

If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources.  If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic.  Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.

Question #4:

Will this provide value to my audience?

Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating.  It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers. 

Ask yourself if it’s something you think your audience will appreciate and find valuable.

Lastly, we have question #5

This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going. 

Ask yourself:

Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress? 

For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth.  Another version of this question is “Will this bring me joy and happiness?”.  If it’s something that excites you, you may want to reconsider doing it.  You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.

I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.

I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go.  I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?”  When you say yes to something, you are saying no to something else, because there are only so many hours in the day.  So, choose wisely and be selective. 

When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:

  • Will this help me get clients? 
  • Will this help me get in front of more people?
  • Will this help me build my email list?
  • Will this provide value to my audience?
  • Is this something I want to do? Will it bring me joy and happiness and not stress me out?

Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.

Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

by | Jul 31, 2023

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

Wellness workshops are a fantastic way to attract, nurture, and convert your dream customers into paying clients. Today we’re covering 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.

In this episode you’ll discover:

  • Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
  • How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
  • The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

We often get asked what is the “BEST” way to get clients. As you’ve heard us say so many times on the podcast, there is never one single one ‘BEST’ way to do anything in your business. There are things to consider, such as your personality and style, what has been proven to work in the past, and does the method you’re considering sound interesting and fun for you?

This week on the podcast we’re bringing back a popular episode called: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment

When Karen started out as a Health Coach, she was constantly trying to figure out which marketing actions would work the best for her. That’s when she discovered and tapped into the power of hosting monthly online workshops. This approach was the perfect combination of client attraction, nurturing, and program enrollment opportunity.

Over the course of 18 months her email list grew from 0-2,000 subscribers. It was evident that she was onto something, and she continued use this strategy for quite some time.

Before we dive into the 3 benefits, let’s first discuss exactly what we mean by a workshop. A high-value 60-minute workshop typically has 7 parts.

  1. Compelling and benefit rich title that will attract your ideal dream clients
  2. Strong introduction that confirms why the attendee showed up and lets them know they are in the right place
  3. 30-40 minutes of high-value teaching information
  4. Solid recap of what they learned to reaffirm that their time was well spent
  5. Transition from teaching to an offer (could be book a call or it could be join my program)
  6. Offer/pitch
  7. Q&A

Now that we are on the same page about what a workshop includes, let’s jump into the benefits to hosting monthly workshops.

1. Build know, like, trust factor

In any good plan you have to learn how to walk before you can run and the same is true for enrolling clients into your paid program. Before they will pull out their credit card to become a paying client you first need to attract them and build the know, like, trust factor with them.

The process of building the know, like, trust factor is another way of saying that you’re moving them along the customer journey with you so that your paid program feels like the next natural step in their journey.

Trust is one of the most important aspects of making the sale and workshops quickly speed up the process of helping someone get to know, like, and trust you.

When you commit to doing just one 60-minute workshop each month you’ll have a constant stream of brand-new people being added to your email list each month. Also, you’ll be inviting the people that are already on your email list to your workshop each month and when they join you month-after-month you’ll be building trust and rapport with them. Over time they will learn that you are a trusted resource and be more open to investing in their transformation by working with you through a paid program.

BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment
2. Opportunity to make offers

The next benefit to hosting a wellness workshop each month is that it gives you an opportunity to make an offer.

Whether your call-to-action at the end of your workshop is to book a discovery call with you or to join your program, it’s the fact that you showed up and spent an hour with your attendees that earned you the right to make an offer.

Many health coaches struggle with selling their programs because they feel like they are either being salesy or pushy. The beauty of hosting a workshop is that neither of those are the case. Here’s why…

When someone registers and attends a workshop that you are hosting they are definitely looking for free information. The promise of a specific outcome or teaching moment outlined in your title is what grabs their attention and gets them to register. But here’s the thing, while you are delivering your workshop there is magic that’s happening with your audience. They are getting to know you, they are becoming invested in the topic you are teaching on, and most importantly they are beginning to see themselves in a different way based on the possibilities you’ve shared during the workshop. By the end of the workshop they want to know what’s next. They are interested in what support and working with you looks like. If you don’t take the time to share with them what their next step is, you are doing them a huge disservice.

A workshop is the perfect tool to build trust but also paint a picture for your attendee of what life for them looks like after enrolling in your paid programs. They are going to be eager to hear what options you have for them which means that you no longer should feel salesy or pushy by making an offer because your workshop attendees are anxious to hear what you have for them.

3. Consistency promotes word of mouth advertising

Consistency breeds momentum and when you show up monthly to host a wellness workshop you’ll find that people start recommending you which means that you’re getting ‘word of mouth’ advertising. This is the third benefit of doing monthly workshops.

Word of mouth advertising is the best kinds because it’s free and comes with a personal recommendation. There is no better type of advertising.

Since many wellness business owners only have a small budget for advertising, hosting workshops is a great way to get more people talking about and recommending you to their friends and family. The only cost to doing workshops is your time and energy which is often the tradeoff before you can allocate more of your marketing funds to paid advertising.

If you’re interested in learning more about Karen’s done-for-you workshops and the 12 topic options available, go to MyWellnessWorkshops.com.

Also, if you’re interested in getting access to a sample workshop to see what the materials and marketing assets actually look like before you invest in one, you can go to KarenPattock.com/workshopsample

Once you request access you’ll be able to check out a mini-version of one of my done-for-you wellness workshops and the marketing materials that are ready and waiting for you.

Resources and Links mentioned on the show:

Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!

Check out Karen’s library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Increase Coaching Program Enrollment with the Right Bonuses

Increase Coaching Program Enrollment with the Right Bonuses

by | Jul 3, 2023

Increase Coaching Program Enrollment with the Right Bonuses

​Today, we’re talking about how using bonuses with your program offer can increase sales, how and when to use them and a few examples of bonuses you can use if you need some ideas and inspiration.

Bonuses can work with ANY type of offer you have – one-on-one coaching, online group coaching, a membership site or anything else. The intention behind bonuses is to make them time-sensitive and only available for a set number of days – so there is urgency involved in people taking action to get access to the bonus.  I’ve been using a bonus strategy for over 9 years – for my done-for-you coaching programs, and for the Wellness Business Accelerator course Karen and I run together, and I also use this strategy when I am an affiliate, promoting someone else’s program.

Something to keep in mind before we go into more details about this strategy; A good bonus either enhances your clients’ experience in your program or it makes it quicker or easier to implement what they are learning and trying to put into place.   It’s easy to think you can throw in any extra resources you have already and call it a bonus, but people don’t just want more information – they want an outcome or result, and your bonus should help them with that. 

Let’s jump in!

1. How bonuses can increase sales during a promotion. They can help get people out of procrastination mode to joining your program now vs waiting for “some” day. When you offer a program 12 months out of the year, bonuses allow you to have a form of urgency that you otherwise do not have. Your bonuses should be: time sensitive, provide value for your clients, make it quicker or easier for them to implement what they learn and get results. 

2. How and when to use them:  You can use bonuses during a promotion that has a start/end date.  You pick a certain time frame when you will offer a bonus – no more than 5-7 days is ideal, because you want people to make a decision NOW.  So, say between June 5th and 9th, you will include an exclusive bonus when people enroll in your program.  After the 9th, the bonus goes away.  You can include a different bonus next time if you want. You can play around and experiment with different bonuses to see which ones your audience responds to the most.

3. There are different strategies for the timing of your bonuses, so let’s talk about some options: 

A bonus for Day 1 of your promotion – this is called a fast action bonus and it’s for the early action takers.

Mid-cart bonus – this can help get a boost in sales during the middle of your promotion when sales tend to slow down a bit.

Cart close – Most sales will come in on the last day anyway because people tend to procrastinate, but you can really get a boost in sales, when you include a great bonus on the last day.

If you only have time to create ONE bonus, and your offer is for 1-on-1 coaching which is available 365 days a year, you can include the bonus throughout your promotion if you want (so it starts on day one and ends on the last day).  We recommend you keep this simple when you start out and you can add more bonuses later if you want.

4. What are some bonus examples you can use? Your bonus will depend on your niche and your program but inspiration for your bonuses can come from looking at top questions you get from clients or prospective clients or the top challenge your clients face. Where do YOUR clients struggle the most and what would they find helpful as an extra resource?    

Examples: 

  • 21-30-day meal plan to make planning meals easier (specific to your niche and your program).   If your niche has to do with a dietary style, recipes or a meal plan could be a good bonus option.
  • Virtual cooking class to teach clients how to make quick and healthy meals. Again, this depends on your niche and what YOUR clients would find helpful and valuable.
  • Workout plan (you can collab with a fit pro if this is outside your area of expertise) 
  • Bring in a guest expert for a bonus virtual workshop or class
  • Extra coaching sessions or a bonus 1-on-1 session for the first 5-10 people who enroll in your program (this would depend on the price of your program – you wouldn’t want to offer a bonus coaching session on a $47 online program because your time is way more valuable than that price of the program
  • Meditation audios
  • Journals

What ideas come to mind for you? Brainstorm and see what you come up with. There are so many options. 

5. Guidelines for bonus value – you may be wondering how much your bonuses should be worth, so here are some parameters to consider:

  • Don’t value your bonuses at the same or higher price than your program because it will diminish the value of your program. 
  • Bonuses such a workshops or live trainings will have a higher perceived value than something like a PDF guide or recipe bundle, but that doesn’t mean you have to offer workshops. 
  • The value of your bonuses will depend on the price of your program.  I tend to go with bonuses that are valued between 20% – 30% of the price of my paid offer, but there isn’t one set rule on this.  The most important thing is that your bonus is specific to your ideal client, and they will find it valuable and irresistible.  If you are offering a low-priced program – like a 30-day online program this is priced $197 or lower, I would go with the 20-30% rule for your bonus value.  So, at $197 your bonus could be valued between $40 – $60. This is just a range to give you a starting point. 
  • Include the $ value of each bonus on your sales page and in your emails, so people can get an idea of what it’s worth in relation to the cost of your program. People don’t know the value unless you include it, and you don’t want to leave it up to folks to try to guess. 

As you can see, there are plenty of ways to use this strategy to increase sales without having to use discounts.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Managing Your Energy Vs. Managing Your Time

Managing Your Energy Vs. Managing Your Time

by | Mar 6, 2023

Managing Your Energy Vs. Managing Your Time

When it comes to your business, there is a lot to do. You are likely already busy in your personal life, so managing it all can feel a little overwhelming sometimes.

We are all familiar with the concept of time management, but there is also something else to consider which is managing your energy. 

When you’re conscious and intentional about how you’re spending your time and you’re aware of what is draining your energy vs what makes you feel happy and energized, you’ll notice a big difference in how you feel – your mood, your productivity and enjoyment of what you do.

Today, we are talking about managing your energy vs managing your time, and we’re having an open and interesting conversation to give you some ideas on what you may want to implement or try. 

In order to manage your energy, it’s important to start with the things you know tend to drain you, vs what doesn’t. Things that drain you can also be things you enjoy doing, but because it takes mental or emotional energy, you have to limit how much you do in a day or a week.

Kathleen: For example, I enjoy doing livestreams in my Facebook group, but after 30-40 mins, I need to take a break. I could not do livestreams every day or probably not even every week, and I’m aware of that and I schedule accordingly.

Also, because I know I will feel tired afterwards, I know not to schedule other appointments or tasks that take a lot of brain power. So, after doing a livestream, I wouldn’t plan to outline a podcast episode or do something that takes a lot of creativity.

Another thing that helps me manage my energy is not overbooking my calendar.  I spread out appointments during the week – whether it’s lunch with friends, doctor appointments, interviews, recording podcast episodes, I’ve learned that if I overbook my day, it wipes me out.

Karen prefers to work in longer blocks of time, so she can power through and get the most important things done by noon. 

We have some helpful tips to share to help you better manage your energy, and we’re going to cover 7 of them:

  1. This is obvious, but still important to point out – get enough sleep. If you don’t prioritize sleep, you are going to start your day feeling tired, and it goes downhill from there. 
  2. Tune into what gives you energy, so you can incorporate that, such as exercise, meditation, spending time in nature or whatever you enjoy.
  3. Arrange your schedule whenever possible to focus on maintaining your energy rather than overbooking and overscheduling yourself. If you notice you are wiped out by 3 pm each day, it’s a good sign to listen to your body and take a break or end your workday then if possible. 
  4. Take mini breaks during the day. This could be doing something as simple as stretching, doing some breathing exercises, stepping outside for a few minutes to get some fresh air and sunshine or it could be going for a quick 5-10 minute walk.
  5. Limit multi-tasking and focus on completing one task before moving to the next one.
  6. Limit distractions as much as possible – this means leaving your phone in the other room when you’re working or turning off push notifications.
  7. Look at tasks that you can outsource to free up more of your time and protect your energy.

When we focus on managing our energy, managing our time tends to fall into place because we will likely get more done while feeling better. 

Tune into the things that deplete your energy and decide how you can work around it, delegate it or break it up during the week.

Resources and Links mentioned on the show:

Article from Harvard Business Review, called “Manage Your Energy, Not Your Time.”

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

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Let's Connect on Facebook:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best Of: 3 Things to Focus on Before Your Next Launch to Increase Sales

Best Of: 3 Things to Focus on Before Your Next Launch to Increase Sales

by | Dec 26, 2022

Best Of: 3 Things to Focus on Before Your Next Launch to Increase Sales

We’re bringing back an episode that will help you know where to focus your time and effort before your next launch, so you can increase sales.  We’re covering 3 specific things you want to do, before your launch, so you can warm up your audience and create interest and demand for your offer.

This topic is important because the success of your promotion or launch greatly depends on what you do 30-60 days beforehand – it’s not just what you do during your promotion that will make sales.  The period before your launch or promotion is considered your pre-launch period and this is important because it’s where you can really warm up your audience and subscribers, build trust and gain interest in your upcoming offer.

Plan out at least 30 days for this if possible. If you only have 2-3 weeks for this, do what you can.

We are covering 3 specific things to focus on before your next promotion to increase sales and enrollment in your programs.

You’ll discover:

  • How to show up consistently for your audience to warm them up and create curiosity about your program before you launch
  • 5 ways to show up consistently
  • When to focus on building your email list
  • The benefits of growing your Facebook group prior to promoting your offer

The success of your promotion or launch greatly depends on what you do 30-60 days beforehand – it’s not just what you do during your promotion that will make sales.  The period before your launch or promotion is considered your pre-launch period and this is important because it’s where you can really warm up your audience and subscribers, build trust and gain interest in your upcoming offer.

We are going to cover 3 specific things to focus on before your next promotion to increase sales and enrollment in your programs.

It makes sense if you think about it and if you observe what some other people do as a pre-launch warm up strategy, you’ll see this in action. The more your audience knows you, the more likely they are to invest in what you have to offer and the more they are warmed up to the topic you are talking about, the more they will be ready to sign up even before you go to promote your program.

Plan out at least 30 days for this if possible (45 days is even better, but 30 is a good place to start).

1. Show up consistently.   What 2 platforms can you go all in on?

If you’re only on one social media platform right now, start where you are.

Decide where you are going to show up to deliver value and helpful content to your audience and commit to it – at least weekly.  Pick two to start with if you are on more than one.  The goal with this is to share content that is directly related to the program you are launching while also allowing your audience to get to know you. When you do this, you are educating and inspiring your audience and your community around a certain theme or topic.

One way to do this is to look at common questions you get or questions you see on social media that are related to your niche and the program you will be promoting and use that as inspiration for topics to cover.   

You can also pick topics from your program and share one quick tip about it. Another idea is to address common myths and/or misconceptions. For example, if your program is about intermittent fasting, a common misconception (or even an objection) might be that it sounds complicated and they may be worried they will feel hungry during the day. How can you bust those myths or objections and put people at ease, so they are curious and want to learn more?  You can focus on the benefits and client success stories too to mix things up.

Here are 5 simple ways you can show up consistently:

  • Livestream video – on your page, in your group. Where does it make the most sense for you to go live and how often can you do it?  The more you live video you do, the better, so decide what works for you at this time.
  • Stay in touch with your email subscribers weekly. You can repurpose content by using the livestream topic for your email and invite people to watch the livestream or replay. Let your subscribers know you are working something exciting for them that you will be sharing more about soon.
  • Social media – you can use a mix of static image posts, video, carousels, stories and reels. Pick 2-3 and go all in.  Not every post needs to be about your program topic, but a majority of them should be.
  • Blog posts – share your post on social media and via email. Your blog post content can be used for livestreams too, so one topic can be used in multiple ways. If you are doing weekly blog posts, each one should tie into your paid program since you will only have time for 4 of them if you have 30 days.
  • Guest opportunities for blog posts, livestreams, podcasts or in their group. This is a great way to get in front of new people, grow your audience and sometimes, also build your email list. Do as many as you can (weekly would be ideal).

Which of these 5 can you commit to doing at least 30 days before your launch?

  • Livestream video
  • Emailing your subscribers at least once a week
  • Social media posts
  • Blog Posts
  • Guest opportunities

2. Build your email list

One of the biggest indicators of the success of your promotion or launch is directly tied to the size and quality of your email list. Are you focusing on list growth before you launch and between launches? This should be an ongoing strategy each and every week.   Some people wait until right before their launch to grow their email list, but when you focus on this on an ongoing basis, you will have new subscribers each and every week, and over time, they really get to know you.   

If you want ideas on how and where to promote your freebie to grow your email list, check out episode 138 where we covered 5 FREE Ways to Promote Your Free Offer to Grow Your Email List.   

3. Grow your Facebook Group

A free Facebook group can be a great step in the customer journey because when people join your group, they see you on video, they also see you as a leader in the group and that starts to build trust right away. The people in your Facebook group get to know you pretty quickly, even more so than through email since they get to interact with you in real time.  Growing your group on a continuous basis will be a big help between launches.  Your group is also a great way to grow your email list, so the two work very well together as part of the customer journey.

For more on how to grow your email list through your group, check out episode 239 where we covered:  How to Use Your Facebook Group to Grow an Email List Full of Warm Leads.

What is one thing you can start with now that will help people get to know you and feel connected to you, so when you go to invite them to your program, they know you are the right person to help them?

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

2 Ways to Implement A Waitlist Strategy to Increase Sales

2 Ways to Implement A Waitlist Strategy to Increase Sales

by | Sep 19, 2022

2 Ways to Implement A Waitlist Strategy to Increase Sales

If you want to fill your coaching program every time you launch, using a waitlist strategy is the way to go. We’re sharing how you can use this strategy in two different ways in your coaching business; one before your launch and one after your launch is over. We’ve been using a waitlist strategy for years now in our individual businesses as well as for the Wellness Business Accelerator program that we run together, and it has worked really well.

This is a simple strategy that can lead to generating more revenue and helping more people. 

In this episode you’ll discover:

  • The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch
  • An easy to implement setup outline that makes implementation a breeze
  • How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results

Let’s dive in!

This question was actually asked by a coach in my Health Coach Biz Support Facebook group recently and we loved it so much we decided to dedicate an entire episode to this topic. Here’s what she had to say…

I’m wondering how you manage a waitlist. When I launch my program in January it will cap at 20 clients so I anticipate a waitlist. Would I just keep track of that manually, or is there a way during the signup process to automatically shift people past the max number to a waitlist?

This is such a great question and we’re so happy that she asked.

Let’s start with the type of waitlist this coach is asking about which is one where she’ll create a waitlist of people interested in joining her program once her max of 20 clients has been reached. This is a great problem to have, right?

You open the doors to your program and you’ve decided that there is a maximum number of clients that you can work with at one time. In this case her max is 20. But what happens when there are additional people that want to join but you are already maxed out? That’s where a waitlist comes into play.

You’ll simply be able to direct all additional interested clients to a waitlist for your future group registration. When you use this strategy, it would be best if you already have the date of the future group registration already figured out so the people registering for the waitlist are 100% clear what your plan is and how long they’ll have to wait to work with you.

The easiest way to set this up is to create a landing page that will allow each person to add their name and email address to your waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist and that gives them all the details of your future program open date.

To show you how to set this up, Karen has created a free download called The VIP Waitlist Strategy: 2 Ways To Increase Future Sales. This free download will show you examples of waitlist pages and give you examples of confirmation emails that you can customize as your own.

This is a simple, yet effective strategy to secure future clients sooner rather than later for your upcoming group program. I’ve heard of many instances where coaches have 100% filled future programs by using this strategy. The more momentum you get with your program the easier it will be to get people on your waitlist.

Our next example is for a VIP waitlist strategy which will be part of your prelaunch runway plan. Your prelaunch runway strategy is typically the 30 days leading up to your cart open period. It gives you the chance to warm up your audience to what is coming by letting them know when you’ll be opening the doors to your program.

If you want to learn more about how to design a prelaunch runway that warms up your followers to your paid program check out episode 172 of the podcast called: A Simple and Free Strategy to Increase Interest When You Promote Your Programs.

The idea of this type of VIP waitlist strategy is that your followers have the opportunity to raise their hand to say that they are interested in what you’ll be offering soon when you open the doors to your paid program. By doing so, they’ll add their name to your VIP waitlist and by doing so you’re promising to give them advanced notice of when the doors will be opening, special promotions, early bird pricing, etc.

Who doesn’t love to be added to a VIP list of any kind, right?

When you are immersed in your prelaunch strategy, sharing details of your program ahead of time, doing mini trainings, and sending our content specific emails your audience is going to be getting more and more excited. You want to give them an opportunity to do something with that excitement and adding their name to a VIP waitlist is the perfect option.

As with the first waitlist strategy we discussed it’s a quick and easy setup. Simply create a landing page that will allow them to add their name and email address to your VIP waitlist. You’ll also want to have a waitlist confirmation email set up in your email management system that will be delivered immediately to congratulate them on being added to the waitlist.

In addition to the confirmation email, we recommend sending additional contact emails every 7-10 days leading up to your launch sharing program related content.

This can include:

  • Links to blog posts related to your program content
  • Case studies and testimonials
  • Pre-program content that will make their desire to enroll in your program an easier YES
  • Behind-the-scenes information of what’s coming in your program

The idea behind the added email content is another way you’ll be building your relationship with your VIP waitlist people immediately before you’re opening the doors to your paid program. The closer they feel to you and believe in your ability to help them reach their health goals the easier it will be to enroll them in your paid program.

Pick one of the waitlist strategies we covered today as a place to start and see what happens with your next launch!

Resources and Links mentioned on the show:

The VIP Waitlist Strategy: 2 Ways to Increase Future Sales

A Simple and Free Strategy to Increase Interest When You Promote Your Programs

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

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