How to Use Your Facebook Group to Grow an Email List Full of Warm Leads

How to Use Your Facebook Group to Grow an Email List Full of Warm Leads

How to Use Your Facebook Group to Grow an Email List Full of Warm Leads

If you have a free Facebook group for your coaching business, it can be a great way to build community AND grow an email list full of warm leads. 

The people who are most likely to sign up for your coaching programs are those who know you, trust you and feel connected to you, and this is called a warm audience. You hear us say this a lot, but it’s important to use social media to grow your email list, and this can be done very easily when you have a Facebook group.

Here are the 5 strategies we are covering in depth on this episode:

  1. Include a link to your freebie in the welcome post at the top of your group, so it’s the first thing people see when they join. This helps newcomers start getting to know your personality right away when they watch it.
  2. Post a link to your free offer in the description of your group. The group description shows up before and after people join, so people can sign up for your lead magnet even before you approve them. 
  3. Post about your new freebies as you create them. (and reshare them every 3-4 months since you’ll always have new people joining).
  4. A weekly welcome post where you tag new members welcome them and let them know how to get your free resources.  This serves as a reminder if they missed it in the pinned welcome post.
  5. Use one of the 3 screening question for new members as a way to grow your email list.  You can do this in the settings tab of your group under “membership questions”.  You can ask up to 3 questions, and one of them can ask if they want to receive your freebie.

Tune in to learn more about how to apply each of these in your group to grow an email list full of warm leads and prospects.

If you want to learn more about using Facebook groups for growing your business, you’re invited to join the VIP wait list for my Group Accelerator Program that I will be launching next month. This will be a BRAND NEW live two-part workshop where you’ll learn everything you need to know about how to grow and run a group that leads to paying clients. 

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

Whether you like to kick off the new year in your wellness business by planning your first quarter, or you’re not quite back in the groove yet, there are 5 questions you want to ask yourself as you get started.

This is the perfect time of year to confirm that the business you’re building is one that is bringing you joy and happiness as well as being a good representation of yourself.

On this episode on The Wellness Business Podcast, we’re sharing the 5 questions and we are giving you our answers too.

In this episode you’ll discover:

  • 5 questions to ask yourself now to make sure you are on the right track
  • Why we find this exercise so powerful and how it will help you too
  • Why it’s so important to acknowledge what didn’t go well as much as focusing on what did

I share my answers on the podcast, and some of them may surprise you. I can’t wait to hear your answers too.

Tune in to this episode so you can kick off the new year with a bang!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: 3 Simple Steps to Nailing Your Niche

BEST OF: 3 Simple Steps to Nailing Your Niche

BEST OF: 3 Simple Steps to Nailing Your Niche

One of the trickiest things for many health coaches to figure out is their niche. This is important because having clearly defined niche allows you to convey exactly who you help and what problem you help them solve, so you can get your message in front of people who are looking for a solution.   

On this episode, we are walking you through how to come up with a compelling niche statement that succinctly explains what you do, you can go from a generalist to a specialist who stands out and attracts your dream clients.   This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.

There are 3 P’s to this 3-Step formula, and we’re diving into each of them on this episode:

1. People – Who you help

2. Problem – The problem they have

3. Process – How you help them – the solution

Let’s look at each of these a little more closely.

People. This is who you want to help. Is it women, men, moms, dads, executives, teachers, healthcare workers, stay-at-home moms, etc.? This is usually the easiest part to figure out.   Sometimes, choosing an age range is appropriate too (but it is not always relevant or necessary).  If you want to help women over 50, your messaging and content will be different than it would be if you’re helping new moms in their 30’s, so in that case, an age range would be appropriate to mention. 

Problem. What problem do you help them solve? What is it that they are struggling with or trying to figure out? Maybe it’s about reaching a goal such as running a first 5k.

The problem they are experiencing could be things such as:

  • Food sensitivities
  • Weight gain
  • Menopause symptoms

Process. How do you help these people get the result they want? What process do you use? This is where you can really stand out and claim that your process is what they need to get the desired transformation.

Is your process/solution a whole foods diet, carb counting, keto, vegan or is it something else?

When you have the 3 P’s figured out, you can put together your niche statement that succinctly explains what you do, such as:

I help _____________ (people) who want to ______________ (problem/solution) through/with ____________________ (process).

Here are a couple of examples:

“I help women with Diabetes balance their blood sugar while still eating delicious meals with a whole foods diet.”

“I help women over 50 lose weight and gain muscle through 30-minute at-home strength training workouts.”

Think about who it is you would enjoy helping and why you became a health coach or nutritionist. What was YOUR struggle or journey like? Do you want to help people who are in a similar situation?

Once you have this dialed in, you’ll feel confident about your niche and you’ll also be able to easily communicate the answer to “What do you do?”

Tune in to learn more about the 3 steps, so you can finally nail your niche.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

The #1 Thing to Include on Your Sales Page to Increase Program Enrollment

The #1 Thing to Include on Your Sales Page to Increase Program Enrollment

The #1 Thing to Include on Your Sales Page to Increase Program Enrollment

If you want more people enrolling in your coaching programs, there is one key thing you need to include on your sales page.  This one element will have a huge impact on whether people stick around to keep reading or if they click away within seconds. 

The good news is that it’s easy to implement when you know what to do.

On this episode of The Wellness Business Podcast, you will discover:

  • The #1 thing to include on your sales page to increase program enrollment
  • Two specific examples you can use to assist you in writing your own high-converting sales page
  • The key to get any reader to stay on that page to consume more of the information is to grab their attention immediately with a client-specific headline and sub-headline, (you did all the work to get them there, now let’s make sure they stay)

If your sales page hasn’t been converting the way you’d hoped, you’ll want to tune in to find out the number one most important thing to include on your sales page to increase program enrollment.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices

BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices

BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices

When it comes to pricing your coaching programs, it can be tricky, and knowing when to raise your prices can be even trickier.

Back when we were health coaches, we developed a systematic approach to increasing prices that worked like a charm, and we’re sharing it with you on this episode. 

Here’s what you’ll discover:

  • How to evaluate your starting point based on your past experience with your ideal clients
  • How to figure out pricing if you’re a new health coach and haven’t had any clients yet
  • Establishing a starting price point for your coaching services
  • How to consistently raise your prices systematically without pricing yourself out of the market

If you’ve wondered how often you should raise your coaching prices and when you should do it, be sure to tune in.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

BEST OF: How to Avoid (or bounce back from) Burn Out

BEST OF: How to Avoid (or bounce back from) Burn Out

BEST OF: How to Avoid (or bounce back from) Burn Out

If you want to avoid or even bound back from burnout, the timing is perfect because we are bringing back a popular episode on the topic. The struggle is real when you’re dealing with everything else going on in your life PLUS building a business.

We have both hit burnout before, so we have learned the hard way what NOT to do so we can avoid having it happen again.

We’re sharing helpful strategies that work for us, and we hope they help you too, including:

  • How to schedule time off
  • Ideas for what to outsource and take off of your plate
  • How to set boundaries
  • Some of the signs of burnout
  • Falling into the comparison trap
  • And more

Tune in to discover how to build your business while still taking care of yourself, so you don’t burn out like we did.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest