Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren't More of Your Social Media Followers Converting to Paying Clients

If you are wondering why more of your social media followers converting to paying clients, you are not alone. This is a very common question as you start out as health coach and try to figure out how to show up in an authentic way that also results in people signing up to work with you.

In this episode we're covering 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

  • How your ideal customer changed during 2020 into a ‘Now Customer' and how you should update your marketing to reach them
  • 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
  • The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you want to turn more of your followers into clients, be sure to tune in to this episode and also scroll down to register for our upcoming free training for health coaches.

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How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

If you want to have your content seen by more people, so you can attract more health coaching clients, repurposing your content is key. This means you create one piece of content, and you use it in multiple ways.

The good news is that it’s not complicated, and here’s the thing…

People like to consume content in different forms, and that’s why it’s important to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time. 

BONUS: You are creating a lot less new content this way, and it’s being seen in more places. 

On this week’s episode of The Wellness Business Podcast, we’re sharing 5 Simple Ways to Repurpose Your Content to Reach More People.

In this episode you'll discover…

  • Our 5 unique ways to repurpose content every week to reach more people
  • An example of how to repurpose one blog post into 4 types of content in a tenth of the time it would take you to create new content
  • How to repurpose content specifically to build your email list so that it’s actually performing double duty in your business

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so repurposing your content in different ways is one of the best strategies to attract more clients.

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Why Karen Decided to Create a New Program 
After Running Her Latest Challenge

Why Karen Decided to Create a New Program 
After Running Her Latest Challenge

Why Karen Decided to Create a New Program After Running Her Latest Challenge

Wondering what coaching program to launch? Not sure what your ideal clients want and will pay you for?  Running a free challenge can help you dial in where your audience needs help the most.

After Karen ran a free challenge recently, it became obvious to her that she should create a brand-new program to serve her ideal clients. The challenge made it clear that there is a need and that she has the skillset to deliver the program.

In this episode you’ll discover:

  • Why challenges are the perfect tool to help you get clarity on a program topic you would like to create, (and whether it's a good decision or not)
  • The subtle clues your challenge participants will share with you that will literally outline your new program for you
  • Karen's post challenge strategy for learning even more about what her audience wants that you can model in your own business
  • Our simple 5-step strategy to know if you should pursue a brand new program in your business or wait until you have more information.

If you’ve had questions about what your ideal clients really want and need from your programs and how to go about gathering that information, challenges are a great way to get started and that’s what this episode is all about!

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Why You Should Survey Your Audience After a Program or Challenge

Why You Should Survey Your Audience After a Program or Challenge

Why You Should Survey Your Audience After a Program or Challenge 

Have you ever had a launch or promotion that did not go as well as you expected, and you weren’t sure why?  One way to find out what went wrong is to survey your audience.  You can also use surveys to get feedback and testimonials for your paid programs!    

When you ask for feedback, you will likely uncover great insights to know how to improve your marketing or your program the next time you run it. 

In this episode you’ll discover:

  • The importance of surveying your audience after a program or challenge so you can learn from them first-hand what went well and what needs tweaking in the future
  • Significant clues for improving your marketing message from the participants that didn't want to invest in your paid program
  • The 3 most common reasons people love your challenge but never invest in your program, (they are always there for the free stuff but never join your paid program)
  • Our secret sauce strategy to get more people happily replying to your follow-up survey, without begging

Tune in to learn how you can survey your audience so you can learn exactly why your ideal clients are (or aren’t) taking the next step with you.

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3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

There are many ways to get visibility for your health coaching business and when you can do it in a way that’s aligned with your unique gifts, strengths and business goals, it’s even more powerful.

Our guest and friend, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.

You’re going to discover the ins and outs of:

  • How to contribute guest content, so you can be found on Google, beyond your own website
  • Providing trainings in masterminds to showcase your expertise
  • Being Featured on Popular Websites to elevate your status, provide social proof and get in front of a new, larger audience

Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.

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3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

If you want to fill your coaching programs, creating irresistible offers is a must. 

Crafting irresistible offers is about creating awareness and demand for your offer, and this is often an overlooked step in the marketing process.

On this episode of The Wellness Business Podcast, our guest and mentor James Wedmore, shares 3 ingredients to an irresistible offer, and how you can use them to fill your coaching programs.

3 Ingredients to an irresistible offer include:

  • Promise – The problem you solve for people and the result you make possible (the transformation).   
  • Process – This is the way in which this problem gets solved (your course or coaching). 
  • Price – Your price plays a vital role your marketing, and price is relative.  This is where a lot of people get stuck and that's not exclusive to the wellness space.

James also talks about common money mindset blocks and how it plays a role in our offers and our success.

You are going to be blown away by some of what James shares and you’ll see how it will make a dramatic impact on your sales when you incorporate these principles and strategies.

Get ready for some MAJOR A-HA moments!

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