What to Use for Your Free Vs. Paid Content

What to Use for Your Free Vs. Paid Content

What to Use for Your Free vs. Paid Content

You probably understand the importance of creating relevant content to attract and nurture your audience, but you may be wondering which content should be free and what should be saved for your paid programs. A good content strategy is key to helping you stand out, get noticed and draw the right people to learn more about you.

This is a common question, so we wanted to cover this on the podcast.

In this episode, you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.

Your free content should ultimately lead people to your paid programs, and it’s all part of the customer journey.

Tune in to learn what you can use for your free content that will attract your ideal clients.

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Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

Should you Launch a Membership Program or a Course?

If you are trying to decide if you should launch a membership program or a course for your health coaching business, this episode is for you.

Back in February of this year, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program. This gives us unique insights to share because we have used both models.

We’ve received quite a few questions about why made the change, so we decided to share our process for making this decision. There is no right or wrong way to run your business, but after running our membership for over 2 years, pivoting to a course model made more sense for a few reasons. 

In this episode, you’ll discover:

  • Why we decided to change our monthly membership to a 12-week course
  • The trends we were seeing from our members that got our attention and started us on the path to making this decision
  • 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students

If you’ve wondered why we made this recent pivot from a membership to a course or you are trying to decide what’s right for you, tune in to get a behind-the-scenes look.

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The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

The Power or Niching Down and Landing a 5-Figure Contract

If you’re still wondering if choosing a niche is important, this episode will give you the answer.

Our guest, Mark Mohammadpour, shares the power of niching down and how it led him to a 5-figure corporate wellness contract where he gets to work with his ideal clients and grow a business he loves.

We have known Mark for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.

During this interview, Mark shares how he:

  • Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way)
  • Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed
  • Has been invited to speak at local and national events
  • Has adapted his business due to the pandemic, while people shifted to working at home
  • Tapped into his existing network of people to help grow his business
  • Overcame some mindset shifts about pricing his programs (spoiler alert: He has increased his rates from 3 to 5 figures)

As you’ll hear, when Mark nailed his niche, his business skyrocketed.

If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!

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How this Health Coach Booked 40 Discovery Calls in 5 Days

How this Health Coach Booked 40 Discovery Calls in 5 Days

How this Health Coach Booked 40 Discovery Calls in 5 Days​

If you do one-on-one coaching, discovery calls are likely the lifeblood of your business, and the more calls you do, the more clients you will have.

Can you imagine booking 40 calls in only 5 days?  Once we heard about these crazy results from our student, Mona, we knew we had to have her on the podcast to share how she did it.

We know you are going to be blown away and learn a few new strategies you can try too.

On this episode, Mona shares:

  • How she booked 40 calls in 5 days
  • Some of the obstacles she faced and how she overcame them
  • What her business was like a year ago and what it's like now
  • What kind of Facebook ads Mona ran and examples of what she included that made them so effective
  • Her discovery call follow-up reminder strategy that worked like a charm

If you are looking to book more discovery calls, be sure to tune in!

BTW, be sure to grab your spot for our BRAND-NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

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Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren’t More of Your Social Media Followers Converting to Paying Clients

Why Aren't More of Your Social Media Followers Converting to Paying Clients

If you are wondering why more of your social media followers converting to paying clients, you are not alone. This is a very common question as you start out as health coach and try to figure out how to show up in an authentic way that also results in people signing up to work with you.

In this episode we're covering 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

  • How your ideal customer changed during 2020 into a ‘Now Customer' and how you should update your marketing to reach them
  • 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
  • The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you want to turn more of your followers into clients, be sure to tune in to this episode and also scroll down to register for our upcoming free training for health coaches.

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How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

How to Repurpose Your Content to Reach More Potential Health Coaching Clients

If you want to have your content seen by more people, so you can attract more health coaching clients, repurposing your content is key. This means you create one piece of content, and you use it in multiple ways.

The good news is that it’s not complicated, and here’s the thing…

People like to consume content in different forms, and that’s why it’s important to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time. 

BONUS: You are creating a lot less new content this way, and it’s being seen in more places. 

On this week’s episode of The Wellness Business Podcast, we’re sharing 5 Simple Ways to Repurpose Your Content to Reach More People.

In this episode you'll discover…

  • Our 5 unique ways to repurpose content every week to reach more people
  • An example of how to repurpose one blog post into 4 types of content in a tenth of the time it would take you to create new content
  • How to repurpose content specifically to build your email list so that it’s actually performing double duty in your business

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so repurposing your content in different ways is one of the best strategies to attract more clients.

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