3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

3 Ways to Increase Visibility for Your Health Coaching Business with Lisa Simone Richards

There are many ways to get visibility for your health coaching business and when you can do it in a way that’s aligned with your unique gifts, strengths and business goals, it’s even more powerful.

Our guest and friend, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.

You’re going to discover the ins and outs of:

  • How to contribute guest content, so you can be found on Google, beyond your own website
  • Providing trainings in masterminds to showcase your expertise
  • Being Featured on Popular Websites to elevate your status, provide social proof and get in front of a new, larger audience

Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

3 Steps to Creating Irresistible Offers to Fill Your Coaching Programs with James Wedmore

If you want to fill your coaching programs, creating irresistible offers is a must. 

Crafting irresistible offers is about creating awareness and demand for your offer, and this is often an overlooked step in the marketing process.

On this episode of The Wellness Business Podcast, our guest and mentor James Wedmore, shares 3 ingredients to an irresistible offer, and how you can use them to fill your coaching programs.

3 Ingredients to an irresistible offer include:

  • Promise – The problem you solve for people and the result you make possible (the transformation).   
  • Process – This is the way in which this problem gets solved (your course or coaching). 
  • Price – Your price plays a vital role your marketing, and price is relative.  This is where a lot of people get stuck and that's not exclusive to the wellness space.

James also talks about common money mindset blocks and how it plays a role in our offers and our success.

You are going to be blown away by some of what James shares and you’ll see how it will make a dramatic impact on your sales when you incorporate these principles and strategies.

Get ready for some MAJOR A-HA moments!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Some of Our Favorite Online Business Tools

Some of Our Favorite Online Business Tools

Some of Our Favorite Online Business Tools

As a new health coach, it can be hard to know what online tools to invest in, which free options are good enough, and where you should spend your limited resources.

In this episode of The Wellness Business Podcast, we’re sharing what tools we can’t live without that make our businesses run smoothly, plus recommendations for what we would do differently if we were starting over.

You’ll discover:

  • The main tools and online software that K&K can't live without to run their businesses
  • Their top recommendations for new wellness business owners who are just getting started
  • Simple advice for hiring your first virtual assistant, (when, why, and how)

Figuring out which online tools you should learn and invest in for your business isn’t always easy, so if you’ve wondered about which tools we love and use, then this is the episode for you!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Steps to Streamlining and Scaling Your Online Coaching Practice

3 Steps to Streamlining and Scaling Your Online Coaching Practice

3 Steps to Streamlining and Scaling Your Online Coaching Practice

I have a special guest post for you today from Jen Miller at Practice Better.  The team at Practice Better are experts when it comes to all things client management and communication for your wellness business.  If you are coaching clients online or working towards incorporating online coaching, this article will give you a few helpful tips to ensure a smooth transition, workflow, and scalability.

 

A few months ago, many coaches were faced with the sudden need to transition their practices fully online without much notice or warning. It was time to pivot and take a leap in your business, whether you were ready or not! With that, you may have been in a situation where you had to choose the quick and easy path to support your clients and keep your practice afloat.

For many coaches that unfortunately meant they didn’t have systems in place to fit their workflow and the growth of a virtual business. You were likely able to get online to conduct telehealth sessions fairly painlessly, but what about other aspects of supporting your clients and scaling your practice?

When you think about the journey for not only your client but for you as a coach, there are multiple tools required to make it all happen. From scheduling, communication, and accountability, to sharing resources, recommendations, and documents with clients…there is a lot involved in a virtual coaching practice.

The Problem

If you don’t have a workflow in place that brings this all together, it can result in many challenges for you and your client.

As a coach, you’ll end up spending too much time on the administrative side of your practice, which isn’t sustainable. There will be greater potential for information to start falling through the cracks, and your client’s experience will suffer.

  • When processes aren’t streamlined and structured, it feels less professional for your client
  • The expectations likely aren't as clear for them, and they feel less accountable to the process
  • If your clients don’t have access to the resources provided to them in an organized and easy-access fashion, their engagement will drop off

As a coach, it’s essential to reinforce a consistent structure and system for how you work with your client so they can create a routine. This will allow them to focus on their health journey and ultimately get amazing results, rather than getting distracted by the logistical aspects of working together.

The result is a better client experience, which leads to more referrals (an important part of every health practice!).

So, what do you need to be successful and scale your virtual health practice outside of simply running a telehealth session?

The Solution

Here are three simple strategies to not only ensure a seamless and high-level client experience but also help you streamline your workflow to save you more time and earn more money.

1. Seamlessly schedule and allow your clients to book online

Scheduling might seem like a simple task but can become a manual process that takes up way too much of your time! Perhaps you constantly go back and forth with clients to find suitable time slots or manually send confirmation and reminder emails for every client. This can get exhausting for both the coach and the client.

As well, the chance of information getting missed, or lost in translation is high. Are you in the same time zone as your client? Did you remember to include all of the pertinent information in your confirmation email? Is your client clear on your cancellation and reschedule policies?

We highly recommend using a scheduling tool that helps to streamline this process for you.

These are some key features to look for in a scheduling tool:

  • Automated confirmation, reminder, and cancellation emails to ensure there is no missed information
  • Ability to customize copy in those emails to align with your branding and ensure you can include all of the pertinent information
  • Syncs with your external calendar to eliminate the worry of overlap
  • Allows you to set up multiple service types with variable duration, as well as customize availability slots for those services
  • Integrates with your telehealth service provider to create a seamless experience for you and your clients
  • Has a public booking page feature to allow clients to book with you online

2. Enhance your client communication & accountability

As a health coach, you know that communicating effectively with your client is essential to keeping them accountable and supporting positive outcomes. When you are working together virtually, this becomes even more of a priority since you may not be seeing each other in person.

Accountability is something to keep in mind throughout the whole duration of working with your client virtually. Often clients will come in strong and might be self-motivated, however, this can be lost as time goes on.

How can you mitigate a drop off in engagement and ensure strong communication? Here are some strategies you can use:

  • Utilize a one-on-one or group chat to connect with your client in real-time
  • Send a voice memo or video message to add a personal touch
  • For daily engagement, use a check-in form, or create tasks for clients with due dates and reminders
  • Have your client submit a daily food and mood journal

3. Share your client resources in a streamlined and secure fashion

Sharing resources with your client, whether it be notes and protocols or educational materials, is something that has the potential to quickly become disorganized. Maybe you’re using email to share your notes and protocols, Google Docs to share handouts or worksheets, and Facebook to share links to educational videos. Not only is this confusing for your client but will drain your time when you have to consolidate all of that into their client record.

As you can see, without a streamlined system to share these resources, both you and your clients will suffer.

Here are some key questions to keep in mind when considering how to share resources with your clients:

  • Are the resources you share housed all in one organized place?
  • Can your clients easily come back to all of the valuable content you provide to them and feel they know where to find everything?
  • Are you sharing resources in a secure way that protects your client's information?
  • Do you have the ability to share a large amount of information in a consolidated and streamlined fashion?
  • Can you share the same resources with specific groups of clients at one time?

With Practice Better, all of this is housed in one secure platform. This allows you to take your client through the journey of working together in a completely organized fashion. From scheduling sessions with automated confirmation and reminder emails, to secure real-time communication via chat or voice memo, as well as sharing resources seamlessly. You can even conduct your telehealth sessions and run your online programs all in one system!

As you continue to take your health practice online, it’s important to think not only about what your needs are today, but what your future needs are to be able to run a successful virtual business. What tools and systems do you require, beyond telehealth sessions, to scale and grow?

Jen shared so many great tips and as you can see, streamlining your business will allow you to save time, help more people, and earn more money.. 

If you would like more information about Practice Better, CLICK HERE.  You can start for free with up to 3 one-on-one clients. If you want to use the online coaching features, you’ll want to sign up for the paid version.

**SAVE 30% on your first 4 months with code: KATHLEEN**

Here's to your business success!

Kathleen

 

This post includes an affiliate link which means if you make a purchase, I may earn a commission. 

 

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Best of: 11 Ways to Book Discovery Calls

Best of: 11 Ways to Book Discovery Calls

Best of: 11 Ways to Book Discovery Calls

One of the most effective ways to get 1-on-1 coaching clients is by doing discovery calls, and the more calls you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype. 

We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.

In this episode you’ll learn…

  • How to get over your fear of feeling salesy during this call
  • Recommendations for different services to use for your calls
  • 11 specific and proven ways to invite people to your discovery calls
  • And more!

We know you’re going to get a lot of out of this episode, and we’re also sharing the list of 11 Ways to Book Discovery Calls with you, so you don’t even have to take notes!

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield

If you’ve ever wondered how you can turn your knowledge into a profitable digital program or course, there is no one better to turn to than one of our business mentors, Amy Porterfield. Amy is an online marketing expert and she’s also our go-to person for all things course creation. 

You probably realize how important it is right now to have at least part of your wellness business online, and if you want to learn more, you are going to love this episode!

In this episode you’ll discover…

  • Why you are already are an expert in your industry and have enough knowledge to create your own digital course right now
  • How to determine the perfect amount of digital course content so you don't overwhelm your clients
  • The best strategies to overcome your fear of technology and sales that have previously sabotaged your success
  • A simple approach to get to the finish line with your course, rather than starting multiple courses but never completing them
  • Three digital course types that make program creation simple, (never wonder if you are including too much or too little information ever again)

If you’ve had questions about creating your own digital course, this is the episode for you. Amy is such a wealth of knowledge and you won’t want to miss what she has to say!

Plus, be sure to check out Amy’s quiz, What’s Your Personal Path to Creating a Profitable Digital Course.” Once you are clear on the type of course you should create you’ll find that things start to fall into place more quickly and the process no longer feels overwhelming or scary.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest