How Fill Your Coaching Programs Without Selling

How Fill Your Coaching Programs Without Selling

How to Fill Your Coaching Programs Without Selling

How great would it be to fill your coaching programs without feeling like you are “selling”?

We know from working with thousands of coaches in our courses and done-for-you programs that selling is something that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.  The problem with that is it prevents them from growing their practice. If you aren’t making offers and inviting people to work with you, how are you going to get clients? 

What if there was an easier way to do this?

That’s what we’re covering on this episode of The Wellness Business Podcast – How to Fill Coaching Programs Without “Selling” in the way you think and likely dread.

What we are sharing today is a technique that warms people up to your offer BEFORE you share it that also builds curiosity and interest about your program. When you plant seeds about what’s possible for people, they lean in and want to learn more, and this can lead to more people enrolling in your programs.

You can add this in anywhere really, and it works very well with offers like free challenges, workshop, webinars, etc. but it can also be part of your overall social media strategy and any launch strategy you use for a paid program. 

Yes, there will be some selling involved, but not in the way you may be thinking. The strategies we’re covering will make it feel much easier and more natural, which means you’ll feel more comfortable and confident about it.

Here are 3 easy ways to fill your programs without selling, and then we’ll give you examples of how to use them: 

  1. Share your story. Why are you doing what you’re doing?  Does your journey relate to them based on where you were when you started and where you are now?
  2. Share client success stories. People want to know it has worked for others and it helps lower skepticism. 
  3. What result can you help people get in your program? How do you help them with the problem or goal they have?

Let’s look at strategy #1 – Share your story.

If you are doing a webinar, workshop or challenge, people will relate to you much more when you share your journey. Where did you start and where are you now?  You don’t have to have reached your goal by 100% – you just need to be a bit further along than your ideal client where they can learn from you to speed up their process and results.   

Especially during a challenge, people will relate to you much more when you share your journey – your before, during and after. This is great to do on livestreams if that’s part of your challenge strategy. Where did you start and where are you now? 

Here are some ideas to include: Why did you become a health coach or nutritionist?  Does your journey relate to them based on where you were when you started and where you are now? Be real and not ‘perfect’ and people will connect with you so much more.

Let them know where you have struggled, mistakes you have made and what you have overcome and how you understand what it’s like and that’s why you love helping other people through the same challenge. 

If that doesn’t apply to you, you can share why you love doing what you do, who you help and how it affects people’s lives in a positive way. 

#2 Share client success stories – this is easy to do after you’ve worked with some clients.  One way to use this would be during a challenge, webinar or livestreams and you can say “When I worked with my client Megan, she was able to _______________  (insert benefit here) and she was so excited to be able to _________________ (benefit and how it made her feel). 

Here’s an example of what that could look like when you fill in the blanks: When I worked with my client Megan, she was able to balance her blood sugar in 30 days and she was so excited to be able to eat food she actually enjoyed without feeling deprived or hungry. 

Sprinkle these in because it plants the seed about how you can help THEM too without directly “selling”.  If you’re doing a challenge or webinar, you will be selling at the end, but this warms people up and has them wanting to work with you even BEFORE you promote your program. They are already thinking – maybe he or she can help me too – I want to find out more, so you are drawing them in and it’s building curiosity and demand, but you aren’t even selling yet.   

#3 Mention your program and how it helps people

Plant more seeds along the way by mentioning your program and how it helps people.  You’re doing this before you sell or promote your paid program, so it’s very powerful and under the radar.

An example of this would be something like: “In my Lean and Strong coaching program, I help women over 50 lose weight and gain strength without losing muscle “and a common question I get is _________________________” Then answer the question (or come up with one you THINK will be common).  You planted the seed about your program and what it does and that grabs attention and then you give a brief answer and explain that you go into the answer in much more detail in your coaching program.

Sprinkle these soft sell techniques in where you can because people are watching, listening and observing and it warms them up to the next step, so when they see or hear your offer, they are quicker to make a decision about joining your program.

They will have fewer reservations and be less skeptical too.

These 3 strategies are PART OF your launch. You will also want to create posts and emails that directly invite people to your program, but they will be warmed up to you and eager to learn more about your offer when you put these examples into place.   

Are any ideas coming to you about how you can use this? It’s easy when you think about it from the standpoint of sharing what you do, why you do it, your own journey, and success stories from your clients – sprinkle these in as you go and include it as part of your overall social media marketing strategy too any time during the year.

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The Formula for Growing Your Health Coaching Business

The Formula for Growing Your Health Coaching Business

The Formula for Growing Your Health Coaching Business

There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.

Don’t make the all-too-common mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success – no matter what.

One of the most common questions we get is “What do I need to do to get clients?” and that is what we are going to cover on today’s episode.

In this episode, you’ll discover:

  • How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
  • What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
  • If you aren’t getting enough clients, FIND OUT THE #1 reason why and what to do about it.

If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.

Scroll down for a detailed outline of this episode.

Let’s start with step #1, which is where it all begins. 

1. Know WHO it is you want to serve and what specific problem you help them solve (and keep the wording simple).

Will a 10-year-old understand what you do without giving you a blank stare?  If your messaging is something like “I help women find their inner goddess so they can live their best life and thrive” – that is an example of being vague and wishy-washy.  You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living with ease, so they can prepare delicious meals the whole family will love.” Very specific, right?  The problem these women have is not knowing how to prepare healthy, gluten-free meals the whole family will like, so she doesn’t have to cook different meals for everyone each night.

2. Have a clear solution to their problem (through your coaching program).

When you know who it is you help and how you help them, it’s easier to convey that your program is their solution.  Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. In the example I used earlier about gluten-free living for moms, your program could be called something like “Gluten-Free Made Easy” or “Gluten-Free Jump Start” then add a subtitle that explains who it’s for.  An example of a subtitle for this could be “Your 30-Day Plan to go from OMG to Gluten-Free with Ease.”  Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them. When you know where your ideal clients struggle the most and what their top 3-4 problems are, it becomes easier to know what to include in your program and your messaging around it which means you’ll have more clients.

3. Build AWARENESS.  Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer. Decide what consistency looks like to you and the platform(s) you will use.

Examples of building awareness include options such as:

  • Livestream video
  • Instagram Stories and Reels
  • Social media posts
  • Blog posts
  • Guest blog posts
  • Running free 5-7-day challenges
  • Being a guest on podcasts
  • Hosting workshops or webinars
  • Being a guest on online summits or produce your own summit
  • YouTube channel
  • Reach out to potential referral partners

These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.

4. GIVE. This means sharing helpful tips and resources and also include stories about your own journey and personal anecdotes that will help people get to know you as a person. If you enjoy video, use that as your main medium and share short, 1-5-minute videos where you share one or two tips at a time and include a call to action for another step they can take such as join your Facebook group, sign up for one of your freebies, book a discovery call, read one of your blog posts or whatever action you want people to take next (you can rotate your calls to action). Only include one CTA at a time.

5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.

6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. In fact, this is often the #1 reason coaches aren’t getting clients – they aren’t offering their services often enough – or at all. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above.   Invite people to join your programs and let them know how you can help them.

So, you don’t need to do a million different things, but what you do choose to do must be done consistently, so people get to know you, and you stand out.

Resources and Links mentioned on the show:

Links/Resources mentioned on the show:

Free Guide – The 6-Part Formula for Growing Your Wellness Business

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer

The key to growing your wellness business involves keeping the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.

Think of the customer journey as taking people through these 3 stages:  Awareness -> Connection/Trust -> Conversion (to becoming a client).

Intentional multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.

Download my free guide called The 6-Part Formula for Growing Your Wellness Business, which covers this in detail, and you can save the PDF to refer back to again and again

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5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

Running free online challenges as a health coach can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.

If you are going to run a challenge, you are probably wondering how you are going to fill it with your ideal clients. The more people who join your challenge, the more people you’ll have enrolling in your paid program when you invite them to work with you at the end.

On this episode, we’re sharing 5 ways to promote your online challenge, and you can use these even if you don’t have a budget for Facebook ads.

You’ll discover:

  • What strategy will 10x – 50x your reach right now
  • Where to do your livestreams to reach the most people
  • Which strategy to use to warm up your Instagram followers
  • How to reach beyond your own audience to get in front of new people

As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because that is what people are asking themselves – is this for me and what will I get out of it?  This will also help you get more of your ideal clients joining.

In the following 5 strategies, focus on the problem you know your ideal clients have and how your challenge will help them with one specific issue.  You can share little tidbits of what you’ll cover in the challenge, and to learn more, they’ll want to join you. You can also showcase common mistakes people make that relate to your challenge topic and they will learn more about the right way.

  1. Livestreams – Go live on your Facebook business page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you which is an important part of the customer journey.   
  2. Reels – Reels are great because as of right now, they get the highest reach on IG. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients.
  3. Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
  4. Email subscribers – Even though one the goals for your challenge are to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you.  I would send 5-7 emails to your current subscribers about it over the 2-week period.
  5. Ask participants to share – Encourage the people who join to share it with their friends.  You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge Facebook group if that is where you plan to run it.    

If you’ve wondered how you can fill your online challenge, tune in to learn 5 free ways to promote your challenge where we share more details and examples.

Want more ideas?  Be sure to download my FREE Guide HERE

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BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help

BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help

BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help

Once you have decided on your niche, a critical next step is to determine if your ideal clients are actually looking for help to solve their problem. Some health coaches choose a niche that isn’t viable because their audience either isn’t aware they have that particular problem, or they aren’t looking to solve the problem.

When you combine your area of expertise with knowing what your audience wants, you’ll have a much easier time with your messaging, growing your email list and enrolling people into your coaching programs.

On this episode, you’ll discover:

  • How to figure out if the niche, or ideal client, that you have identified actually wants your help
  • The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
  • How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
  • 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

Tune in to learn how to determine if your ideal clients are the right fit for your programs and services.

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10 Ways to Generate $1,000 
in the Next 30 Days

10 Ways to Generate $1,000 
in the Next 30 Days

10 Ways to Generate $1,000 in the Next 30 Days

There are dozens of ways to generate $1,000 or more in 30 days, and on this episode, we are covering 10 of them. Our hope is that you’ll reinvest your newfound revenue back into your business by getting the support and coaching you need to build your business, but that’s totally up to you.

You may just find some interesting and creative methods you may not have considered. 

Here’s what you’ll discover:

  • 12 easy ways you can generate a quick $1,000 to reinvest in your business
  • How to get creative with saving and generating income in the next month
  • Just how quickly you can boost your income by $1k when you’re willing to step outside your comfort zone in an effort to build your business and make your dreams come true

If you’re ready for some quick cash in your business, you won’t want to miss this must-listen episode!

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How to Use Content to Attract Your Ideal Clients

How to Use Content to Attract Your Ideal Clients

How to Use Content to Attract Your Ideal Clients

Using your content can be one of the best ways to attract your ideal clients and turn them into raving fans and clients.  Your content helps build trust and authority, so it’s a critical part of your marketing strategy.

We’re breaking it all down this week on The Wellness Business Podcast. 

In this episode we’re sharing:

  • Our 3-step method for consistently creating content that attracts your ideal clients every single week
  • How to repurpose one piece of content multiple times so you show up consistently while working less
  • The best way to determine what type of content feels the easiest so you’ll remain consistent with your content calendar

People work with those they know and trust, and your content is a very important component of building that trust.

Tune into this episode to learn how to use your content as a marketing machine.

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