BEST OF: 4 Types of Email Sequences to Increase Sales
If you want to increase sales for your coaching business, there are 4 types of email sequences you want to include.
We’re bringing back a popular episode that walks you through what they are and how to use them effectively.
- 4 types of email sequences that have been proven to increase program sales
- How many emails should be included in each email sequence for maximum impact
- Why including these email sequences 30-60 days prior to your launch will improve your conversion rate
- Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)
Tune in to find out how to use email sequences to build momentum, warm up and nurture your audience and make sales.
Knowing how to write an email sequence that actually gets results can feel a little tricky the first few times you write them. Most of us don’t start our online businesses with copywriting experience so we’ll be sharing what each sequence’s purpose is and how many emails we recommend for that sequence.
Okay, let’s dive into the 4 types of email sequences to increase sales.
1. PRE-LAUNCH EMAILS: add value, build authority
In the timeframe of 1-2 months before your launch campaign, we recommend warming up your followers with program specific emails that let them know that something is coming and educates them on the things they need to know to make a purchase decision when the time comes. These emails should nurture your audience and establish your authority by sharing value-adding content with your email list. Be sure to leverage any podcasts, posts or videos you’ve made to share exclusive insights, mindsets or strategies that prove you know how to help solve your ideal client’s problem.
These emails should be sent once per week 4-8 weeks prior to your official launch dates. We call this your Pre-Launch Runway. These emails would be in addition to any regularly scheduled emails that you have going out.
If you want to learn more about how to design a pre-launch runway be sure to listen to episode 172 of The Wellness Business Podcast. It’s called: A Simple and Free Strategy to Increase Interest in Your Programs
2. WAITLIST EMAILS: build momentum, warm your audience
One of the best ways to create momentum and excitement for your upcoming program launch is to create a waitlist. We also recommend that you thank your early-bird audience for being the first to sign up by offering them a digital thank you gift.
That means that you’ll send your waitlist audience a special free download just for registering on your waitlist. This technique has served us very well over the years and gives our waitlist audience the feeling of exclusivity and VIP access to special opportunities that no one else gets.
When the launch gets closer you can begin to build anticipation by letting your waitlist know exactly when your offer will be live, and what bonuses they will receive if they are the first to sign up.
We’ve also given our waitlist members 24-hour advanced notice of the sale link so they can get in on any time-sensitive offers before the sale goes public.
For this email sequence there isn’t a specific number of emails. Depending on how early someone registers for the waitlist they may get as many as 5-7 emails.
3. LEAD MAGNET FOLLOW-UP EMAIL SEQUENCE EMAILS: value add for your ideal client
Any time someone signs up for one of your free downloads make sure to follow up with them with additional emails to educate them on what they need to know to make a buying decision from you. Also, let them know what dates they need to mark in their calendars and any next steps they may need to take.
Karen has a pre-written follow-up email sequence you can download to make this easy, so you don’t have to figure this one out on your own. Grab the 5 done-for-you fill-in-the-blank email templates here.
This email sequence will be different for everyone but on average, it should be 5-7 emails in length. How often you send them is up to you, so you can do daily, every other day or every 3 days.
4. OPEN CART EMAILS: make sales, enroll clients
During the open cart phase or launch phase it’s important to educate your audience as much as possible about your offer/program through testimonials, data from previous client wins, tackling objections, and any live Q&As you’ll be hosting.
This sequence of emails should create urgency by sending multiple emails on the last day of the open cart. Make sure to communicate that the doors are closing, and to address any hesitations or objections your audience may have, encouraging them to reach out to you with their doubts. On the last day we always include a “if you’re on the fence” email to give our subscribers a chance to ask questions.
The number of open cart emails depends on how long your launch campaign is. For a 5-day open cart period we would recommend 7 emails in total. One on days 1-4 and three emails on day 5.
So, there you have it – 4 types of emails sequences to increase sales. Which ones will you try next?
Episode 172 of The Wellness Business Podcast. It’s called: A Simple and Free Strategy to Increase Interest in Your Programs