Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

by | May 1, 2023

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

  • What it means to be authentic on social media and examples of how to do it
  • How trends can actually backfire when it comes to growing your following
  • Why your videos don’t need to go viral to build your brand
  • How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me.  As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand.  I decided I would use reels as another form of short video content and use it to share quick helpful tips.  This video format was appealing to me because it’s very easy to come up with content that is short and to the point.  I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing.  So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

  1. You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
  2. Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
  3. Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

  1. Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?”  When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.  
  2. Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
  3. Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives.  I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!​

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Instagram to Get More Subscribers and Clients

How to Use Instagram to Get More Subscribers and Clients

by | Jan 2, 2023

How to Use Instagram to Get More Subscribers and Clients

If you want to turn more of your Instagram followers into email subscribers and clients, there are a few things you need to have in place.

Even though algorithms change, and our organic reach may be lower, social media is still one of the easiest ways people can find out about you and how you may be able to help them.

We like Instagram because there are so many different formats for sharing content, getting engagement, and leading followers further along in the customer journey, so we’re focusing on that platform but take what we share and apply it to the platform of your choice.

Let’s dive into the first strategy which is one of the most important because it sets the stage for everything else.    

1. Have a clear bio that highlights what you do and who you help.

If you need help with this, we have a great episode coming up in a couple of weeks, that will help you write a compelling social media bio that will attract your ideal clients. You want to include who you help and how you help them, and keep it short and sweet, while leading them to a free resource in your bio link where they can learn more and find out more about you. 

We recommend using Linktree for multiple links in your bio, including your FB group, a free resource, a blog post that leads people to another step (your group, a freebie, etc.) your podcast, your services page, and book a call page if you have one.

Your bio link is a powerful tool in the customer journey, so be strategic with it.  Don’t have a ton of links because it’s overwhelming to people – you want to showcase your most important resources, so keep it to no more than 10. Karen has between 8-10 and they include links to:

  • One of her freebies
  • Her FB group
  • The podcast
  • A blog post (she switches these out every week or two based on posts I share in my feed)
  • Her wellness workshops
  • Any other promotions or offers she has going on

If you haven’t used LinkTree yet, it’s great because it allows you to use your one IG bio link to go to multiple web pages or URL’s instead of only using the one bio link that you have to change out based on what your posts are about. The free version is fine to get stared.

2. Pin posts to the top of your profile that will help people see what you’re about and allow them to take the next step. 

This is a really cool feature and I know a lot of people are not using it yet.  As of a few months ago, you can pin up to 3 posts to the top of your feed which means they will be the first photos or videos (including Reels) that show up as soon as someone visits your profile.  The goal is to keep people on your account as long as possible to learn more about you, so this works well when you are strategic about using it. 

You want to be intentional with this and use that valuable real estate at the top of your profile/grid for posts that will lead people to a next step with you such as:    

  • A freebie to grow your email list
  • A popular blog post or podcast episode to help people get to know you (that also links to a freebie or next step if possible).
  • A post that shares a tip and leads folks to joining your FB group to learn more
  • A Reel or other video that allows people to instantly get to connect with you (the video would ideally lead to another step such as read a blog post, listen to your podcast, download a freebie, etc.) 
  • A post that shares helpful tips and include a “click the link in my bio” to learn more – or “click the link in my bio” to shop for _______.   

For my Instagram bio, I’ve pinned a Reel, a freebie and a post about joining my Facebook group.  If you go to my account at KathleenLeGrys, you’ll see what I mean. Think about 3 posts you can pin to the top of your profile. I recommend at least one of them is a video of you sharing something helpful, so new visitors get to know you right away, and that may have them bingeing on more your videos. 

In case you’re wondering how to pin a post – It’s very easy. You just select a post you have added, click on the 3 dots on the upper right hand of the post and scroll down to select “pin to your profile” and it will bump it to the first row.  To unpin a post, you do the same thing but select “Unpin from your profile”.  You can switch out different pinned posts whenever you want.

3. Next up is Stories. Use stories to showcase your personality and share behind the scenes of your life and your business.

People want to get to know YOU – not just stuff about your business.  If all you share is business stuff, your views will likely be low (and it doesn’t help people get to know you on a personal level).  When people find things that you have in common with them or things they find interesting, they feel like they’re building a connection with you. Have you noticed that your story views are so much higher when you share more personal stuff? It makes sense when you think about it because we all want to see what other people are up to and check out behind the scenes stuff. While Karen was in Florida, doing her condo rental renovation, she shared a lot of the behind the scenes of the progress, and the views were super high, but it doesn’t have to be anything major either. Where did you go for a walk today? How are you solving a current problem or dilemma?  What would resonate with your followers? People enjoy just seeing ‘real life’ – I know I do, and you probably do too.  Look at the types of stories other people share and see what you like and what you are drawn to and use that for inspiration and ideas for your own.

When using stories, be sure to occasionally include interactive stickers such as the poll and slider feature because when people respond to them, your content is more likely to show up in their feed again because it’s telling the algorithm they like your content, so IG will show them more of it. A benefit of using the question sticker is when people respond, it goes into your DM’s and you can reply and start a conversation, so I Iove using that feature sometimes too.

4. We shared how to incorporate the customer journey, how to build connection, and grow your email list with stories, so let’s move on to getting clients. 

Here’s how to use Instagram to get clients.    

  • Share posts that invite people to work with you. This may seem obvious, but you would be surprised out how often we see coaches who aren’t doing this, and they wonder why no one is signing up to work with them. You have to let people know what you do, who you help and directly invite folks to the next step – book a call, purchase a product, join an online group coaching program, etc. 

Video works very well for this. Feature a client success story and the call to action (CTA) at the end is to book a free call. You can also do this by sharing a tip or busting a myth or sharing common mistakes you see, and CTA is to book a free call.

  • Share content that showcases common struggles your clients have and how you help them. If you haven’t had clients yet, you can share struggles you or people you know have had.  The CTA for this type of post would be to either book a call with you or join one of your programs. 

The question that usually comes up is how often to promote booking a call, or joining a program, and while there isn’t a set rule on this, the 80/20 rule is a good guideline, so share value 80% of the time and promote about 20% of them time.

  • The most common way you’ll get clients through Instagram is by building your email list and using your email follow up series to share an invitation to book a call, join one of your programs or whatever other offers you have.  You can also share any special promotions and offers you have during the year. 

People need to know what you do and see your offers multiple times before they take action.  Most people aren’t going to be ready to work with you as soon as they find you on social media, so staying top of mind and continuing to show up will help them take action when they’re ready.

  • Showing up on video is a must these days. You can do short video or Reels that are a minute or less. People need to connect with you and have a level of trust before they become a client, and other than in real life, in person, video is the quickest way to do it. I know when I’m looking at following someone on IG, I first go to their profile and look at a couple of videos to get a feel for who they are, and people are likely doing the same on your account. This is another reason why I think it’s important for at least one of your pinned posts to be a video. 
  • Be social. That means commenting on posts with a genuine comment, related to the content of the post.  Replying to stories with a DM or answering a question sticker that goes into the DM’s.  I think people underestimate the power of using DM’s – this is where conversations can start, and people can get to connect and get to know each other. This doesn’t mean pitching your services – it means commenting and conversing when appropriate. What this does is help people see you and lean into your future content more, so when you DO go to promote a program or service, they are more likely to sign up or refer a friend.

You want to think of your social media account as the first step in the customer journey and map out steps that visitors and followers can take that lead them to getting on your email list, connecting with you in other ways such as on video and/or in your Facebook group if you have one. 

We can’t wait to hear how it goes once you incorporate some of what we shared today. 

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

by | Jun 27, 2022

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.

Here are just a few benefits of hosting live office hours in your group:

  1. You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  2. You don’t have to come up with a topic for your livestream since you’re answering questions from group members.
  3. You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.

I recently did my very first live office hours in my Health Coach Biz Support Facebook group and I loved it. I had some questions about how to run a life office hours session, so we thought it would be a good episode for the podcast.

In case you aren’t sure what I’m referring to, you can host live office hours in your group which can be a great way to boost interaction.  You can either do this by answering questions by typing your reply or you can make it more fun and engaging by doing it as a livestream which is what I did, and it’s what I recommend you do too.  One of the goals for social media and for your group is for people to connect with you and get to know you, and doing live video is one of the best ways to do that.

Here’s what I love about doing live office hours: 

  • You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  • You don’t have to come up with a topic for your livestream since you’re answering questions.
  • You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

You may be wondering what to do if you don’t get any questions while you’re live and we are going to cover that too because I have the perfect solution that will eliminate this worry completely. 

It’s really very easy, and it’s just a different format of a livestream where you are doing a live Q and A. You can do this in your Facebook group or your page – it’s totally up to you. If you want it to be more exclusive and/or if you want to make it part of a paid program, do it in your group. You can do this on Instagram too if you want.

Here are the 5 steps:

1. Decide on the day and time of your office hours. You may want to allow up to an hour of your time for this, but you can just list the start time. 

2. Create a graphic in Canva with text that says something like “Live Office Hours” or “Live Q & A” and include your name at the bottom, under your photo so it reads “with Mary Smith”.   Canva has great templates for this that make it easy – just enter “office hours” or “live q and a” in the Canva search bar and you’ll see some templates pop up and you can customize the color and elements on the graphic. You can whip this up in about 2 minutes. 

Below is the graphic I created in Canva to give you an idea. If you type in “Office Hours” or “Live Q and A” you’ll find some templates that are super easy to customize.

3. Create a post in your group or on your page that explains how the office hours will work. Let people know about a week ahead of time to allow time to gather questions.

Here’s what I wrote for my post:

I would love to answer any questions you have about running, marketing or building your wellness business, so here’s how it will work:

Post your question below (be as detailed as possible, so I can give you the best feedback/ideas/suggestions).

I will be here in the group on (date/time) to answer the questions and if you can’t join me live, no problem – you can get my detailed response on the replay.

First priority will be given to the written questions, so be sure to post them below. If time permits, I will be happy to answer questions that are posted while I’m here live.

Hope to see you then.

The key to creating this post is to let people know you will be answering questions about a specific topic, so you can keep your questions to a theme if you choose. This can be helpful especially if you have a specific niche, and you want to keep things on topic. 

This also allows you get to questions ahead of time which is what you want. This will avoid having to worry that you may not have questions when you are on live.  You want to have questions ready to answer to kick off your livestream, so this is the way to do it.  Use the link to the live office hours post when you send your email about it, so people know where to go to post their question. They could also reply to the email if they want, and I gave my subscribers that option as well, so they could ask in whatever way was easiest for them at that time.

Also important is to let people know that first priority will go to those who post their questions ahead of time, so you’re creating a little bit of genuine urgency. If you have a bunch of questions come in while you’re live, you may not be able to answer them all, so letting people know this ahead of time sets expectations. If you can’t answer them all while you are live, you can do a part two when you are able to.

You want to have a PLAN B in case you don’t get any questions and that can be having a couple of common ready if you need them.  These can be common questions you get or questions you think people may have that are related to your topic.  Have 2-3 questions ready to go before you go live. If you don’t get any while you’re live, that’s totally okay because people are going to watch the replay.

4. Spread the word about your office hours.  Post about it in your group, on your other social channels (FB page, IG feed and stories, and anywhere else you are). Also, post a reminder about it 30-60 minutes before you go live and also email your subscribers because people are going to forget, and they appreciate a reminder.  Reminding people will have more of them showing up while you’re live, and that’s one of your goals too. 

5. Have fun with it, and just know that it doesn’t have to be perfect. Test it to see how it goes and if it’s something you enjoy and want to do on a regular basis. I plan to do them most months in my group.

If you have a Facebook group and you are looking for ways to grow it, I have a great free resource for you. It’s a guide called 10 Free Ways to Grow Your Facebook Group. In the guide, I share the strategies Karen and I use all the time to grow our groups and you can put some of them into place very easily right now. 

Resources and Links mentioned on the show:

Free Guide: 10 Free Ways to Grow Your Facebook Group

Links to Resources:

Wellness Business Accelerator Lesson Library

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Types of Free Offers to Grow an Email List Full of Ideal Clients

5 Types of Free Offers to Grow an Email List Full of Ideal Clients

by | May 16, 2022

5 Types of Free Offers to Grow an Email List Full of Ideal Clients

If you want to build your email list, you may be wondering what type of free offer to create. Since there are many options to consider, we are narrowing it down to 5 types of freebies you can use to grow an email list full of your ideal clients.

In this episode of The Wellness Business Podcast, you’ll learn:

  • The simplest and easiest type of free offer you can create on your own
  • The best format for testing your freebie title and topic
  • The freebie option that will accelerate your email list growth the fastest

Tune in to discover which type of free offer might be best for you AND your audience right now, so you can start growing your email list now.

As you probably already know, a freebie or lead magnet is something you offer as a way to grow your email list. People sign up to receive your free, must-have valuable resource, and they typically also receive an email follow-up sequence that may lead to booking a discovery call or joining one of your paid programs.  There are all kinds of different freebies, and today we are covering 5 of the most common and most popular.    

Before you decide on the TYPE of freebie you want to create, it’s important to keep a couple of things in mind:

  1. The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. a video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have. Your audience doesn’t really care how they get the solution – they want it in the easiest way possible in most cases, so keep that in mind.   
  2. Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way. 

Let’s dive into 5 options for your freebie, so you can decide which one is right for you at this time.   

1. PDF guide or short eBook. 

Let’s start with this option because it’s the easiest format to create. You can use canva.com for this or outsource it to a virtual assistant or find someone on Fiverr.com to do it for you inexpensively.  The goal of any free offer is to have people consume it, so they get value from it and learn a little about what you do and how you may be able to help them. You don’t want to create a free 50-page PDF guide that people likely won’t ever get through, so we recommend 3-10 pages as a range – something easy to read that gives folks a quick win. 

Starting with the simplest freebie format can be a great way to gauge interest in your offer, and then you can add more bells and whistles or tech later if you have a winner.

2. Resource list, checklist or cheat sheet. This would also be a PDF, but it’s usually shorter than a guide or eBook – sometimes just 1-2 pages long, but still high value for your audience. These can be a fun to put together, especially if you have a list of free resources you know your audience will appreciate.  If your niche is gluten free living, you can include your favorite apps, websites, places to shop, etc.  People like quick and easy, so what can you put together that would be a helpful reference? 

3. Recipes for your niche.  If your niche relates to a particular dietary style such as plant based, keto, paleo, etc. a recipe guide can be a good option. If you are trying to make changes to your diet, figuring out what to eat is a struggle for most people, so if you can make it easy for them, they will appreciate it. A free recipe guide could have 20-30 recipes in it – just enough to give people a few to try out.  You can use services like That Clean Life or Meal Garden to put together guides to use as freebies and also use them with your clients as extra goodies. This makes it easy, so you don’t have to create the recipes from scratch.

4. Workshop or video series.  Now, we are getting a little more advanced, but free workshops and/or video series can work well because people get to see you on video, and that means they get to know you and connect with you faster and on a deeper level, which tends to expedite the customer journey. 

The workshop can either be live, delivered in real time on Zoom or it can be pre-recorded.  A video series can be two or more videos and they would be pre-recorded. Both of these options involve more tech, but if you’re ready to dial things up a bit, this could be a good option to test. 

5. Virtual summits.   Taking the tech up another notch would be something like hosting and running a virtual summit. This can be an amazing way to turbo charge your email list growth quickly because you’ll have several speakers on your summit and each of them should be required to email their subscribers and spread the word on social media.  If you had 15 speakers and they each had an email list of 3,000+ people, you would have the potential to get exposure to thousands of new people in a very short period of time. People would need to enter their email address to register for the summit, so you are growing your email list. The benefit to each speaker is that they are getting in front of new people too, and they will usually be allowed to share one of their freebies too, so they can grow their email list too during the summit, so it’s a win-win for everyone. 

Which type of freebies are you most drawn to right now? Take a look at what others are doing to get some ideas and inspiration and then set a due date for when you want to have yours complete and ready to share with your audience.

Resources and Links mentioned on the show:

Wellness Business Accelerator

Links to Resources:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Steps to Improving Your Video Content & Results

3 Steps to Improving Your Video Content & Results

by | Jan 31, 2022

3 Steps to Improving Your Video Content & Results

Improving your video content and results starts with your presentation skills. Whether your goal is to feel more confident on video or enroll more clients, this episode will be helpful.

These 3 steps can be used for workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. For the purposes of this episode though, we are going to be focused on improving your live video presentation skills.

Incorporating a consistent video strategy for your business is the quickest way for your audience to get to know you, which means it will also speed up the customer journey.

Here are 3 steps to becoming a better presenter:

Step #1:  Use Notes (not read off of a script).

You can either keep notes on a piece of paper, a sticky note or Google sheet on your screen.

  • Notes will help you feel more confident in presenting.
  • Notes will keep your live video on track. You won’t wander off into too much information and you won’t forget a key piece of information that you wanted to share.
  • Notes are not only acceptable but encouraged. We both use notes and so do all great speakers.

Step #2:  Know where live video fits into your overall customer journey

  • Presentations in your customer journey can fit into a few different categories… client attraction, client nurturing, client conversion/enrollment.
  • Building relationships which is THE ONE KEY factor to getting clients and live video can do this faster than any other type of content.
  • Planning ahead for consistency is key so you are clear on the type of content you should be creating for each stage of your customer journey.
  • When you are clear on your customer journey and where in that journey live video makes sense, you’ll be an overall better presenter because you’ll be doing it with intention. You’ll also be able to track your results, (i.e.: conversions and engagement), to know if your strategy is working.

Step #3: Learn how to seed your live video with stories & information that naturally leads to program sales

    • There is a time to be seeding and a time to be direct (during a launch or promotion is when to be direct, attraction and nurturing is when to be seeding)
    • It’s easy to seed you program by throwing in phrases like “when I work with my clients” or “in my XYZ program where I create an ABC process”
    • Always mention success stories naturally “when I worked with my client Jane, she lost 15 pounds in the first 2 month we worked together. She shared with me that it was the accountability I offered that was a gamechanger for her.”
    • Quite often on the podcast we’ll mention wins and successes from students that have worked with us in the past in our Wellness Business Accelerator program. When we share stories about what we do in the program, student successes, or new additions to the program we are actually seeding that program. You’ll notice that more often than not we’ll casually mention that you can join the waitlist if you are interested in knowing when we’ll be opening the doors again.

Which of these strategies can you start using with your next videos?

Resources and Links mentioned on the show:

Links to Resources:

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

;

Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Marketing Your Health Coaching Business on Social Media in 2022

Marketing Your Health Coaching Business on Social Media in 2022

by | Jan 24, 2022

Marketing Your Health Coaching Business on Social Media in 2022

If you’re using social media for your business, you’ve likely noticed some pretty big shifts last year with your ability to reach your dream clients.

It can be a lot to keep track of changes and what’s working right now on Facebook and Instagram, but we’re breaking it down and simplifying things for you with two key strategies you want to be sure to incorporate for 2022.

On this episode of The Wellness Business Podcast, you’ll discover:

  • The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters)
  • A simple way to get started using video that will make you feel more confident (no more stage fright)
  • The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting
  • Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media

This episode is a must for any health coach wanting to grow their wellness business in 2022.

Let’s look at what is working right now on Facebook and Instagram for your organic client attraction and client enrollment strategies.

Live video and Facebook groups.

We’re going to dive into each of these strategies individually to share why we feel so strongly about these two tools and why, if you’re a health coach trying to get clients through Facebook and Instagram, you absolutely without a doubt need to incorporate these 2 strategies into your plan for 2022.

Let’s start with live video.

Here are a few staggering stats to substantiate our position.

  1. Every day there is 100 million hours of video watched on Facebook
  2. There’s been an 80% increase in time spent watching video on Instagram, year over year since it was introduced in 2013
  3. More than 500 million people interact with Instagram Stories every day
  4. Facebook Live videos produce 6 times as many interactions as traditional videos

What that tells us is, whether you love it or not, your ideal clients want to interact with you through video. They 100% prefer this type of content over any other type of content on Facebook and Instagram and if you’re not showing up in this way you are going to be left behind.

A while back we did an episode on the podcast called: How to Conquer Your Fear of Live Video. It’s episode 171. If fear is holding you back, then now is the perfect time to listen in because video is here to stay.

Also, Karen has a Livestream Video Checklist that will help you feel more prepared before you hit the ‘go live’ button. We’ll link it up at the bottom of this post.

One of the easiest ways to dip your toe into the world of video is to do daily stories on Instagram and/or Facebook. They are quick because each clip is just 15 seconds long and they only last for 24 hours which means if you don’t love it you know it’ll disappear soon. You can do as many consecutive 15 second clips as you would like.

In doing research for this episode, we found a recent article that reported that How-To tutorials are the most popular form of Instagram video content, followed by behind-the-scenes, interviews, and news coverage. So, if you’re wondering what to talk about in your stories try how-to’s, demos, and behind-the scenes in your life and business.

Now let’s talk about the importance of having a Facebook group as part of your client journey.

When done correctly, a Facebook group can quickly become a community of your loyal fans that are warmed up to your programs and offers.

Let’s talk about some of the benefits of creating your own group:

1) With the ever-changing Facebook algorithm that determines what is placed in people’s newsfeed, it is exciting to know that each post inside your Facebook group gets increased organic reach for your group members. This can be especially helpful if you fear your posts aren’t getting the exposure they deserve on your business Facebook page.

2) More than 1.8 billion people are using Facebook Groups every month

3) As recent as November 2021 Facebook Announced New Groups Tools at Its 2021 Communities Summit. Things like…

  • New custom color and post background options for groups
  • Admins will also now be able to select the emoji defaults that users respond with in their group
  • Admins will also now be able to utilize feature sets to select preset collections of post formats and badges
  • They have also added an automated greeting message option, enabling group managers to outline key rules and guidelines for new members.
  • And, Facebook has officially announced its new Community Awards, which enable group members to allocate ‘Insightful’, ‘Uplifting’ or ‘Fun’ markers to posts and comments that they find valuable in the group.

And the list goes on.

When regular post reach on Facebook is down to an all-time low, Facebook has made it clear that for the foreseeable future they are putting a lot of their eggs in the ‘groups’ basket.

As online marketing continues to change and evolve it’s important to stay up-to-speed on which tools are being prioritized and which are now considered old school. We have to follow the trends that are proving to work, and in this case, we have Facebook and Instagram telling us exactly where to prioritize our efforts.

In 2022 we too are going all in on video and groups because we know that is where we’ll see the best results. If you focus on these two options as your top marketing strategies, you are going to see better results.

Want to learn more about each of these key strategies? 

Kathleen will be launching a brand new two-part live workshop series called Group Accelerator, that will teach you how to grow a Facebook group full of your ideal clients and turn them into paying customers. Scroll down to get on the VIP wait list to be notified when enrollment opens next month.

Karen will be running her Social Video Advantage program again in 2022. This program is designed to teach you how to show up and feel more confident on video. To be added to her VIP waitlist, scroll down to the links below, or go to SocialVideoAdvantage.com.

Resources and Links mentioned on the show:

Kathleen’s Facebook Group Accelerator Wait List

Karen’s Social Video Advantage Wait list

How To Conquer Your Fear of Live Video

Livestream Video Checklist

Links to Resources:

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

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